Essence, a data-driven global agency that’s part of GroupM, announced the appointment of Sonali Malaviya as Vice President, Client Partner. She will be reporting into Anand Chakravarthy, Managing Director, Essence India and will lead the Google relationship, based in the Gurgaon office.
With experience spanning over 15 years, Malaviya is a senior marketing professional working with global brands and companies. Prior to Essence, she was the Chief Operating Officer of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate their marketing offering to some of the biggest domestic and international brands in the market. In the past, she has also held the position of Principal Partner at Mindshare Delhi, and has done stints in leading media agencies and a research firm.
Said Anand Chakravarthy, Managing Director, Essence India: “Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India.â€
Kyoorius Group announced it has formed a partnership with The One Club for Creativity, a leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India. It may be recalled that Kyoorius had tied up with D&AD, a relationship it phased out from last year.
Under the agreement, The One Club will also contribute to the composition of the jury for future editions of Kyoorius Creative Awards, as well as provide the club’s judging process and proprietary back-end voting technology platform.
In this new partnership, Kyoorius will work closely with agencies, media and the creative community in India to support and promote the club’s awards programmes including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.
In addition to these awards and recognition initiatives, The One Club for Creativity also gives back to the creative community through nearly 20 programmes throughout the year representing its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality. Programming includes Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives, Executive Creative Summits for agency founders/CCO/managing partners and more. Kyoorius will work with agencies throughout India to sponsor local versions of these and other One Club programming starting in 2018.
“India is a very important market for the global advertising industry, and for The One Club in particular,†said Kevin Swanepoel, CEO, The One Club for Creativity. “There is tremendous work coming from agencies here, and we look forward to working with the Kyoorius team to help recognize and promote the country’s creative community.â€
“Since 2006, Kyoorius has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate,†added Rajesh Kejriwal, founder and CEO, Kyoorius Group. “We are very excited to serve as the official representative of The One Club for Creativity in India because their recognition, education and professional development programmes are the perfect fit for our mission to support and promote creatives in India.â€
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry.
Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, as well as full-year projections for 2018.
Global growth is forecast at 4.7 per cent to a total of US$572bn this year, boosted by the Pyeong Chang Winter Olympics, FIFA World Cup, US mid-term elections and reduced dollar volatility in emerging markets.
Growth in North America (+5.0 per cent), Asia-Pacific (+6.0 per cent) and Western Europe (+2.6 per cent) is expected to hasten in 2018, while Central and Eastern Europe (+8.4 per cent) and Latin America (+7.0 per cent) will continue to expand at a strong rate. Advertising spend across the Middle East and Africa is expected to dip once more (-4.1 per cent), though at a lesser rate than in previous years.
Global advertising spend rose 3.0 per cent to US$546bn in 2017, according to new projections based on data for 96 markets. The growth rate in 2017 represents a slowdown from the 3.8 per cent rise recorded in 2016, partially owing to weaker growth in the United States (which accounts for 34 per cent of the value of advertising worldwide).
The slowdown in the US contributed to an easing in growth across North America as a whole. Adspend in the region rose 3.3 per cent to US$199.6bn in 2017. Growth in the world’s second-largest ad region, Asia-Pacific, also cooled (+4.3 per cent to US$162.8bn in 2017, as growth in Japan (23 per cent of the regional total) was muted by a weaker Yen. The Chinese ad market – which accounts for 41 per cent of Asian and 12 per cent of global advertising spend – expanded by 4.7 per cent to US$66.7bn last year, propelled by rapidly increasing spend on mobile ads.
Mobile increased its share of global advertising expenditure by an estimated 5.9 percentage points (pp) to 20.6 per cent in 2017, equivalent to US$112bn (up 44.5 per cent year-on-year). Approximately 45 per cent of mobile advertising spend is based in the US, where US$156 dollars per capita is spent on mobile ads.
Mobile is thought to have been the only media channel to have gained share year-on-year. Estimates indicate that mobile overtook desktop internet for the first time in 2017, as spend on desktop ads was thought to have taken a share of 18.3 per cent (down 1.9pp year-on-year).
The largest media channel, TV, is estimated to have registered a 1.4pp dip in 2017, taking a share of 36.5 per cent of the global adspend total (US$199.5bn). Print continues to lose share, the channel was down an estimated 2.2pp in 2017 to 12.5 per cent. Since 2009, print has recorded a massive 21.5pp decrease in its share of global adspend, and has lost an average US$11.5bn each year since 2012.
Out of home’s share dipped by 0.1pp to 5.7 per cent in 2017, while cinema’s share held at 0.7 per cent and radio was down by an estimated 0.2pp to 5.7 per cent.
James McDonald, Data Editor, WARC, says: “2018 should be a stellar year for global advertising, with ad investment set to grow at its strongest rate since the post recovery years of 2010 and 2011. All global regions, with the exception of the Middle East, are expected to register growth, supported by key quadrennial events – notably the Winter Olympics in South Korea, the FIFA World Cup in Russia and the US mid-term elections.”
He added, “Mobile is now a key driver of global growth, and was the only channel to gain share of spend in 2017Â – it now accounts for one in five ad dollars worldwide. Nevertheless, traditional media still attract 61% of global ad investment, and TV and out of home will be among the main benefactors of increased brand and political campaign spending this year.”
Leading two-wheeler brand Bajaj Auto has appointed Mullen Lintas to handle the creative duties for its motorcycle brand Discover in India. This will be the second Bajaj account win for the agency, after Bajaj Avenger, which is also part of their current client portfolio.
Mullen Lintas bagged the account following a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India.
Said Sumeet Narang, Vice President – Marketing, Bajaj Auto: “Discover competes in the core commuter segment of prestige 100 and 125cc bikes. The segment is very competitive and marked with different brands offering value, practicality, familiarity or prestige. Discover differentiates itself from all other brands by promising an energised riding experience that rejuvenates life. Presenting this promise in a customer relevant and insightful communication is very critical.â€
Commenting on the win, Virat Tandon, CEO, Mullen Lintas said: “Discover is a very important part of the Bajaj Auto portfolio and we are absolutely thrilled to be awarded this business by client. The challenge is to rekindle the love and the following that Discover has had in the past and to grow it multi-fold. It’s going to be a fun ride.â€
It may be recalled that Bajaj Discover was handled by Lintas for many years in the past and Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas had worked on the brand extensively then.
Said Jaleel: “With the Discover win both of my favourite Bajaj brands (while at Lowe Lintas), that is Discover and Avenger are now back in the fold, so to speak. We have a very interesting brand promise on Bajaj Discover and we are excited by the challenge of this segment and happy to be on board with such encouraging and respectful partners as Bajaj.â€
The Cannes Lions International Festival of Creativity has released the names of the first 2018 Jury Presidents. The selected group of industry leaders are tasked with judging the best work in the world to win the Lions awards, alongside their jury teams.
Said Jose Papa, Managing Director of Cannes Lions: “With all the changes we’ve introduced to the awards architecture, this year’s Jury Presidents have joined at an exciting time of renewal for the Festival. Every one of our Presidents is a leader in their field and I’m sure that the 2018 juries will be ably directed under their expert guidance.â€
Jury Presidents for Lions within the Communications, Good, Entertainment, Health and Impact tracks are as follows (no Indian names in the list):
Communications – The big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.
•Film Lions – David Lubars, Chief Creative Officer, BBDO Worldwide, Chairman BBDO North America. This will be David’s fourth term as a Jury President and sixth appearance overall on a Cannes Lions jury.
• Radio & Audio Lions – Jo McCrostie, Creative Director, Global. Jo McCrostie has won five Radio Lions since 2012 and been a member of two Radio juries to date.
• Print & Publishing Lions – Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi&Saatchi. Kate made her first jury appearance in 2005 on the Film Lions Jury. This will be her first term as a Jury President.
• Outdoor Lions – Chris Garbutt, Chief Creative Officer, TBWA.Chris has won multiple Lions, including a Grand Prix in 2013. He returns to the Outdoor jury as President, a decade after his Festival debut on the same jury in 2007.
• Design Lions – Johnny Tan, Executive Creative Director APAC, 72andSunny. Johnny served on the inaugural Entertainment jury in 2016.
• Mobile Lions – Jay Morgan, Innovations Director, The Monkeys. Jay took part in his first jury in 2014 while at Havas Worldwide Australia. This is his first Festival in the role of Jury President.
• Titanium Lions – Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy. Colleen was a Jury President for Cyber in 2017, having already served on the Cyber jury twice before. She also lent her expertise to the Titanium Jury in 2007.
Good – Going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.
• Sustainable Development Goals Lions – Mark Tutssel,Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications. Mark served on his first Cannes Lions jury in 2001. This will be his third outing as a Jury President.
• Glass: The Lion for Change – Madonna Badger, Founder and Chief Creative Officer, Badger &Winters.Madonna served on the Glass jury in 2016. The following year she helped Festival organisers develop guidelines to identify objectification in work entered into competition.
Entertainment – Celebrating creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.
• Entertainment Lions – Debbi Vandeven,Global Chief Creative Officer, VML. Debbi makes her debut as Jury President, having served on the Promo &Activation jury in 2014.
• Entertainment Lions for Music – Lori Feldman, EVP Strategic Marketing, Warner Bros. Records. Lori first served on a jury in 2017.
Health – Celebrating creativity in branded communications in this highly innovative but fiercely regulated sector with the unique power to truly change lives.
• Health& Wellness Lions – R.John Fidelino, Executive Creative Director, InterbrandHealth. R. John is a Lions Health veteran, serving on the Health & Wellness jury in 2015 and the Pharma jury in 2017.
• Pharma Lions – Rich Levy, Chief Creative Officer, FCB Health. In addition to serving on the both the Health & Wellness and Pharma juries in the past, Rich was also a speaker at the first ever Lions Health in 2014.
Impact – Celebrating commercial creative effectiveness and the techniques used to measure and impact branded communications.
• Creative Effectiveness Lions – Fernando Machado, Global Chief Marketing Officer, Burger King. As a marketer who believes in the commercial power of creativity, Fernando has been involved with four Grand Prix-winning campaigns including ‘McWhopper’ for Burger King and ‘Real Beauty Sketches’ for Dove.
The Festival opened for entries on 18 January with a final deadline of 20 April. The 2018 edition of Cannes Lions runs 18-22 June.
Ranjan Kapur, WPP India Chairman, former Ogilvy India CEO, a mentor to many young entrerpreneurs and one of the Indian advertising industry’s leading lights, passed away in Mumbai on Saturday, January 27. He died due to a heart attack. He was 75 and survived by his wife and daughter.
Born in Lahore in pre-Partition India in 1942, Kapur had did an MA in English from St Stephen’s College, Delhi in 1964.He joined Citibank, but the lure of the creative business got him to Ogilvy in the ‘60s. He moved to head Ogilvy India in 1994, and he helped catapult the agency to the top. There have been many tributes paid to him on the social media, some of which we have compiled in this report.
Bhaskar Das
Dr Bhaskar Das: An Advertising Man who was also an officer and gentlemanÂ
I vividly recall that afternoon on January 14 at 1.30pm. When the door opened at 281 B Twin Towers at Prabhadevi, two sunny side up faces–Jimi and Ranjan embraced me and my wife at their annual new year brunch. At their artistically designed flat, every corner of the room was abuzz with animated conversations. Ranjan and Jimi always appeared to me as made for each other-attended to each and every guest with warmth and smile. At that moment, I couldn’t visualise that I would meet Ranjan for the last time.
Though I never worked directly with Ranjan, I heard a lot of positive marketlore about his aggression, combativeness in the market and business per se, Â for his agency and the confidence that he enjoyed of the WPP Group supremo. My first encounter with him happened way back in 1996 when he was occupying the corner office of O&M, Bombay. That one meeting revealed the Man –statesmanly demeanour, impeccably courteous, clarity of vision both for his agency business and the Industry , and the foresight about the forces that would impact advertising landscape including digital — a rare skill amongst his contemporary leaders.
Ranjan straddled the Indian advertising and marketing like the Collosusof Rhodes for more than four decades. He motivated, mentored, coached many stalwarts of advertising world of today. Everyone agrees that his human qualities are multifaceted–aggression (when it comes to business), modesty, ability to pun, storytelling, social sector activism, a painter and sculptor (this latent talent found expression during later stage of his life).
Ranjan has touched so many lives and left an indelible impression for ever. The invitees on January 14 could never imagine that destiny had arranged for sumptuous farewell party from him to the industry leaders. What a way to say goodbye, Sir!
Individuals like RanjanKapurare a rare specimen of human beings. They are not made anymore. We shall miss you Sir. Rest well and peacefully.
Dr Bhaskar Das is Executive President, DainikBhaskar Group
Ajay Kakar
Ajay Kakar: End of an era
I believe that the fame and love that a person attracts should not be gauged by the attention he gets during his holding a high office. But thereafter. And what can be a better tribute, than the love a person attracts, when he is no more.
Today, as I walked out of the cremation grounds where the life and journey of RanjanKapur came to an end, I marvelled at the multitude of people who came to bid him adieu. People from all walks of life, all ages and from the world of Advertising and beyond. All those whose life Ranjan touched and enriched.
Ranjan had retired as the MD of Ogilvy, a decade and more, ago. And when a typical person’s corporate life comes to an end, Ranjan was invited and requested to continue to mentor the industry. As Country Head and then Chairman of WPP. And steward to ISMI WPP Institutes. And remained on the board of many companies. Client companies. Clients who loved, respected and valued his wisdom. So much. How many from today’s generation can boast such client respect!
Since yesterday when the sad news of his demise spread, Facebook is flooded with love and rich adjectives that Ranjan so richly deserves.
A boss. A mentor. A guide. A gentleman. The last of Mohicans. A rare all-rounder, unheard of in today’s days. He could speak on any brand, with knowledge and passion. His understanding of business and brands was unparalleled. His sensitivity to creative, too. No surprise then that at Ogilvy he created a “3 legged stool” with Piyush and Rane. They thought and worked like one. A key reason for the agency’s success – with brands and the agency’s flattering financials.
With the passing away, the world of advertising and brands sees the end of an era.
A man with interests and hobbies beyond brands and work. He used to pen portraits in seconds. Loved sculpting and naming his creations. Enjoyed making perfumes.
He lived life king size. Yet remember envying the blood red Merc coupe he bought and drove, as he ended his corporate life.
His birthday wishes coming, every year. Unfailingly. From the days when there was no mobile diary or Fb to remind you.
I was blessed to work for and with him. He held my hand and supported me set up and grow a financial practice for Ogilvy. And then also entrusted me as country head of Ogilvy PR. Had me on the executive committee of the agency.
So having seen him up close, I could go on and on. Each of us has such fond memories and stories that any one or two will do injustice to the man and legend.
Ajay Kakar is CMOAditya Birla Capital
Pratap Bose
Pratap Bose: Ranjan was one of the finest brains on technology
I heard the news on the Ogilvy group… it was a very sad day. Ranjan was my finest boss ever. I owe everything to him. He was my go-to man. And in a sense a godfather. I met him just a month ago. I still remember when I left Ogilvy, he said I was stupid to join another agency and that I should turn an entrepreneur. He even drew a business plan across the table!
He was an Epic Man. A risk-taker, who would think forward in everything. Even at his age, he was one of the finest brains on technology.
I joined Ogilvy in 1993 and got to know him when he came to India in 1994. The interaction was very regular until he retired, but even later, he was always around me.
Sir Martin Sorrell trusted him immensely, and in fact I met the WPP chief through Ranjan a few times. His passing is a great loss for the industry, and for me personally.
Pratap Bose is Chairman and MD, The Social Street
Goodbye #RanjanKapur .. Will never forget your spirit, warmth and constant sense of wonder .. the world will miss you ..
— Shekhar Kapur (@shekharkapur) 28 January 2018
They say nothing grows under a mighty banyan tree. Ranjan was the rare exception. Many a giant oak flourished in the sunlight of his shadow. My heart breaks for Jimi and Tina. It breaks for all of us who were blessed to have him in our lives. #ranjankapur #legend #fatherfigure
— Bobby Pawar (@FRIEDFOODBRAIN) 28 January 2018
I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. I will not cry. #ranjankapur
— Bobby Pawar (@FRIEDFOODBRAIN) 28 January 2018
A professional par excellence & a gentleman. You will be missed my friend. #RanjanKapur https://t.co/7vFA7oatO2
— Raj Nayak (@rajcheerfull) 27 January 2018
A very very sad day for Indian advertising. RIP Ranjan Kapur. I am lucky to have worked with him – he was one of the biggest influences on many of us at that time. They don’t make them like him anymore. The biggest chapter of Indian advertising just got concluded.
— Partha Sinha (@parthasinha) 28 January 2018
RIP Ranjan Kapur ( Chairman, WPP INDIA ). How many of us have humility to give prompt feedback on a packaging created by our juniors? pic.twitter.com/i8S0ACVRZM
— Manish Bhatt (@manishscarecrow) 28 January 2018
Saddened to hear about Ranjan Kapur. An architect of the Advertising industry in India. Cherish the moments spent with him and Jimi
— Prasoon Joshi (@prasoonjoshi_) 28 January 2018
a true gent who radiated wisdom shaped WPP and who made me feel welcome from the first time I visited india for work 25 years ago. Indian ad legend Ranjan Kapur passes away | ET BrandEquity https://t.co/DTYdjeJGql
— eric salama (@ericsalama) 28 January 2018
RIP Ranjan Kapur. You were such an inspiration for so many of us in our younger days and I was proud to call you my friend in the later years. You will be sorely missed @WPP @WPPStream @martinsorrell @roshanabbas @Ogilvy pic.twitter.com/jCE0oVYKm6
— Devraj Sanyal (@DevrajSanyal) 27 January 2018
Deeply deeply saddened at the passing on of RANJAN KAPUR: a great advertising professional and an even greater human being. The world is much much poorer with his death.
— SUHEL SETH (@suhelseth) 27 January 2018
Ranjan Kapur, RIP. Contributed more to building modern Indian advertising than anyone else.
— Anant Rangaswami (@AnantRangaswami) 27 January 2018
Indigo Consulting has brought on board Paul Dueman as Senior Vice President – Strategy & Business, Chetan Thaker as Head – Customer Success and Alifiya Naik as the Lead – UX Consultant. The three will be based in Mumbai and will report to Jose Leon, President at Indigo Consulting.
Jose Leon
Welcoming the new key hires on board, Jose Leon, President – Indigo Consulting said: “At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day.â€
Rajesh Ghatge
Added Rajesh Ghatge, CEO Indigo Consulting: “We invested time and efforts last year not just in building on our strengths in the UX, Design and Technology domains, but also in elevating the competency sets to deliver large scale digital transformation and digital experience mandates. We have gathered tremendous momentum and are working on some industry first projects for large clients across categories. We will continue to invest in expanding our teams and infuse them with best-in-class talent to ensure ‘customer success’.
Rupa has appointed Creativeland Asia as its creative partner. As part of the mandate, Creativeland will be responsible for creative communication strategy, planning and execution on six brands of Rupa – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.
On appointing Creativeland Asia, Mukesh Agarwal of Rupa & said: “Innovation and excellence is what has helped Rupa become a dominant player in the knitwear segment. We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.â€
Sajan Raj Kurup
Commenting on the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said: “Creativeland welcomes home the brands from Rupa. It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.â€
Rana Barua
Added Rana Barua, Chief Executive Officer, Creativeland Asia Group: “Rupa is an iconic indigenous brand and we look forward to create some fantastic campaigns together. What is interesting is that we met them with an idea on one of their brands and after listening to our thought process and suggestions, the management was sure that we were capable of handling multiple brands across their portfolio. We are keen to be a part of their growth journey and hope to live up to their expectations.â€
Danone India has roped in Taproot Dentsu as its creative agency on record for the entire portfolio of its health food drink brand, Protinex.
Commenting on the development, Himanshu Bakshi, Marketing Head – Danone India said: “Protinex has been built on 60 years of doctors’ recommended trust. Brand positioning and portfolio presents a huge opportunity to establish as an everyday family health brand with a clear differentiator on protein. Taproot Dentsu has been quite instrumental to bring alive this paradigm shift on the brand. The team, with its strong planning and creative minds, has already delivered multiple campaigns to help build protein relevance across cohorts through the lens of Protinex. We feel very confident to strengthen the Protinex-Taproot Dentsu partnership, especially when the brand and category is at the cusp of a new dimension of expansion, innovations and growth. We look forward to a stronger collaboration in the future.â€
Added Umesh Shrikhande, CEO – Taproot Dentsu: “Danone’s global mission to ‘Bring Health Through Food To As Many People As Possible’ allows us to address unmet needs for the greater good. In India, eclectic dietary patterns and cultural nuances provide a huge demand creation opportunity to food brands that offer serious nutrition. We are committed to creating persuasive conversations that build on Danone’s strong and scientific brand propositions.â€
The India Chapter of the International Advertising Association (IAA) has announced deadline extension of the Olive Crown Awards that salute creative excellence in communicating sustainability.
Said Ramesh Narayan, President IAA India: “The Olive Crown Call for Entries is extended till 9th February 2018 due to persistent requests by many agencies.â€
Publicis Groupe has announced its partnership with Microsoft Corp. to develop and roll out Marcel, its platform that it hopes will “radically change the way the group’s teams and clients connect, interact and work togetherâ€.
Through Publicis.Sapient, its technology and consulting arm, Publicis is defining the architecture and design of Marcel, and conceiving the user experience, notes a communique, adding:“Microsoft will build the platform, and connect it to its deep technology and AI capabilities, leveraging Microsoft Azure AI and Office 365.â€
Said Satya Nadella, CEO, Microsoft: “AI is one of the most transformative technologies of our time, but its real power lies in how it can be applied to amplify human ingenuity. And that’s the beauty of Marcel. At Microsoft, we believe that people no longer just work for companies – companies need to work for their people. Marcel embodies that belief. That’s what makes this collaboration so seamless and natural.â€
Added Arthur Sadoun, Chairman & CEO, Publicis Groupe: “Marcel is a crucial step in Publicis Groupe’s commitment to radically change our industry, for the good of our clients and our people. It’s why we’re thrilled to be able to draw on Microsoft’s ground-breaking talent, capabilities and resources in artificial intelligence, to build the platform of the future, today. Thanks to the dedication of Satya and his teams we’re accelerating on putting Marcel at the heart of the Groupe, to deliver big ideas that harness creativity in all of its formsâ€.
Triton Communications has been awarded the strategy, creative and digital mandate for Ambuja Cements. The account was won in a multi-agency pitch. The account will be handled out of Triton’s Mumbai office.
Said Ali Merchant, Founder Director, Triton Communications: “Ambuja is a truly prestigious win for us. With many firsts to its credit, Ambuja is India’s foremost cement company with strength etched firmly in every Indian’s mind. The company has some great plans and we are privileged to be a part of this journey with them.â€
Added Ullas Chopra, NCD, Triton: “Ambuja has always stood for high creative standards with standout work that connects with small-town India. The pitch brief was a challenging one that tasked us with extending Ambuja’s iconic “Giant†strength to new products and propositions. We are happy that our creative solutions resonated with the Ambuja team and it is our pitch work that’s now under production. We look forward to partnering with the brand in its plans for growth focused on a diversified products and services strategy.â€
