MxMIndia

Category: ADVERTISING

  • Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA)

    Ramesh Narayan​ elected​ President of IAA India Chapter

    By A Correspondent

    Veteran ad industry captain Ramesh Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on Thursday (Sept 28) in Mumbai. Narayan takes over from Neeraj Roy who held charge for a year.

    Other officebearers ​are​ Megha Tata, COO, BTVi asVice President, Pradeep Dwivedi, CEO, Sakal Media Group as Secretary. Jaideep Gandhi, Founder Another Idea as Treasurer and Roy, Founder & CEO, Hungama Digital Media Entertainment, is the Immediate Past President.​

     

    The members of the managing committee include Tarun Rai (CEO, JWT), CVL Srinivas (CEO-South Asia, GroupM), Ashish Bhasin (Chairman & CEO, Dentsu Aegis Network), ​Srinivasan Swamy (Chairman, RK Swamy BBDO), ​M.K Anand (CEO, Times Now Network), Pradeep Guha (CEO, 9XMedia), Kaushik Roy (President-Brand Marketing, Reliance Industries Ltd.), Sam Balsara (Chairman & MD, Madison Communications), Anupriya Acharya (CEO, Publicis Media-India)​ ​M V Shreyams Kumar (MD, Mathrubhumi Group), Anant Goenka (Director, Indian Express), Abhishek Karnani (Director, Free Press Journal), Girish Agarwal Director (Dainik Bhaskar Group), Janak Sarda (Jt.MD Deshdhoot), Salil Kapoor (M.D, HOOQ Digital India Pvt. Ltd.) Atit Mehta (VP & Head Media​,​ Sequoia Capital India Advisors), Anand Sankeshwar (MD, VRL Media Ltd.), Dr. Bhaskar Das (Zee Media), I Venkat (Director EENADU), Ashok Venkatramani​, Umang Bedi (MD, Facebook India), Sunita Bangard (President-Marketing, Idea Cellular), Rajiv Kental, President Marketing, Amar Ujala Publications, Tarun Katial (Big FM, Big Channels & Essel Vision) and Sunil Kataria (Godrej).

     

    Narayan who founded Canco Advertising, was inducted into the IAA Hall of Fame in 2014 and was also conferred the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI) in 2014. In 2015, he was named Global Champion by the IAA at the inaugural Inspire Awards in London.

     

    Narayan has been President of The Advertising Club, the Advertising Agencies Association of India, a Director of the Audit Bureau of Circulation. He was Chairman of the Awards Governing Council of the Abby Awards at Goafest for the last two years. He is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). He is also president of the Rotary Club of Bombay and is very active in social and gender-sensitivity causes.

     

    Said Narayan on the appointment: ”It is an honour to lead the IAA in India. I will build on the strong foundations left by successive Presidents and members. It will be our effort to keep the IAA as a vibrant voice of the communications industry all over India. And of course use communication as a force for good.”

     

    Added Srinivasan Swamy, Senior Vice President IAA Global and Chairman, RK Swamy BBDO: ”I am delighted that Ramesh has taken on the mantle to take IAA India to the next level. You will see many new initiatives under his leadership which will make all of us proud in the world of IAA. I wish him the very best when he supports India to host the 44th. IAA World Congress in November 2018.”

     

    Said Pradeep Guha, Past President of the IAA: ”I am happy that Ramesh has finally agreed to don the mantle of President of the India Chapter of the IAA. For me personally, this is no ordinary appointment.Having worked with Ramesh on industry projects and other matters very closely since AdAsia 2003 in Jaipur, I have a fair idea of his capabilities and an extraordinary motivation to crusade for causes.Not only for me, but for succeeding Presidents in the past, it is Ramesh’s hidden hand that has executed so many wonderful projects for the organisation. Apart from the World Congress which will be held for the first time in India, I am looking forward to Ramesh’s inspired leadership of the IAA in his tenure going forward.”

     

  • The film also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant

    Dentsu Webchutney, Arture reintroduce ‘Bapu’ into cashless economy

     

    On the occasion of Gandhi Jayanti, Dentsu Webchutney partnered with Arture to create a way where Bapu can be experienced in both the cash and the cashless world. The film, which showcases the creation of ‘Bapu Wallets’ as a tribute to Mahatma Gandhi, also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant.

     

    Speaking about the new initiative, PG Aditya, Senior Creative Director, Dentsu Webchutney said, “This is a small tribute to Bapu, in a way we and Arture found ideal. However, will Bapu be part of our cashless economy overall? That’s something that larger financial institutions driving the cashless economy can help answer at a scalable, impactful level.”

     

    Commenting on the campaign, Shivani Patel, Co-founder, Arture said, “The idea to find a second home for Bapu in our cashless world appealed to us immensely. Arture, at a brand level itself, has incorporated Bapu’s teachings of ahimsa and compassion into the way our products are built- 100% vegan and sustainable. This is our little way of ensuring the baton of Bapu’s values is passed on to our customers who are going cashless as well.”

     

    The brand has partnered with Vishwa Manav Sewa Ashram in Bihar, an NGO founded in 1997, to launch the campaign. A part of the proceeds earned through the Bapu Wallets will also be donated to this NGO, which propagates the principles of Mahatma Gandhi through their work in the state.

  • Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative

    Nihilent wins Cannes Award for its corporate film

     

     

    Nihilent Technologies has won the Silver Dolphin for its corporate film ‘Love you Papa’ in the Corporate Image Films category at the 8th edition of the Cannes Corporate Media & TV Awards.

     

    Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative.The six-minute film, written and directed by Prawaal Raman has been recognised for its multi-layered meaning as well as emotional appeal, notes a communique. The film stars Romanian actress Madalina Bellariu Ion, Raj Singh Chaudhary and Sara Arjun in lead roles.

     

    Said LC Singh, Vice Chairman and CEO of Nihilent, who received the award, along with Bellariu, said: “It is indeed an honour to be winning the Dolphin. In a society that is dramatically changing in terms of adopting technology, the consumers have their own network and communicate with each other like never before. As a consultant, we advise our customers to understand the nature of their consumers’ aspirations, and help them in designing the products and services. The award also reinforces our position that empathy and emotion are central to achieving excellence, something that we have tried to convey in the film.”

     

     

  • The Shahs bring years of valuable cross-functional experience

    DY Works appoints Dhaval Shah and Tanvi Shah

     

     

    Leading design firm DY Works has made two senior appointments in Dhaval Shah and Tanvi Shah.

     

    Commenting on the appointments, Alpana Parida, MD, DY Works said, “We are excited to welcome Dhaval and Tanvi to our team. Both come in with varied expertise and experience, and add a new dimension to our Business Design practice.” She added, “Their skills are key to our human centric business design focus, adding further depth to DY’s innovative problem solving capabilities.”

     

     

  • Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'

    Taproot tops Spikes Asia

     

    By A Correspondent

     

    There was much disappointment when the Adidas Odds campaign did win big at the 2017 Cannes Lions. We expected it to, just as we were certain the Bajaj V would also earn back rich laurels.

     

    But then these things happens at all jury-led events and for Taproot, accolades (and metals) at D&AD, OneShow, Adfest or Cannes on the international arena have meant some satisfaction. And now the Adidas Odds campaign has bagged the biggest award at Spikes Asia – the Integrated Grand Prix. Taproot Dentsu has also named as the Indian Agency of the Year Award on the back of 10 metals.

     

    Says Santosh Padhi, Co-founder and Chief Creative Officer with a smile: “Though I was bit disappointed with Cannes results, as I felt it was under rewarded with just three lions at Cannes, but this has made up for that,” adding: “Spikes Asia is one of the reputed Advertising Award Shows of Asia, We are happy to got two of the greatest honors at Spikes Asia this year in form of a “Integrated grand Prix” and “India Agency Of The Year” awards.

     

    And his comments on topping the country at Spikes? “This is not the first time we have fetched this title of Agency Of The Year on global forum… Last year at Clio we were the India Agency of the Year.  In 2012 we were Adfest Agency of the year, at many occasions at various awards shows we have topped the table for India nothing gives us more high than to represent the nation at such international forums”

     

    The other Grand Prix bagged by an Indian Agency was in the ‘Good’ category. And it was presented to McCann for “The Immunity Charm” for the Ministry Of Public Health, Afghanistan

     

    Meanwhile, the 2017 edition of Spikes Asia closed with the Spikes Asia Awards last weekend where members of the creative industry from across Asia-Pacific gathered to celebrate and honour the best work from the region.

     

    This year, Spikes received 4,301 entries from 23 countries. In addition to the 20 award categories announced at the Spikes Asia Awards, the ceremony also announced the recipients of: Media Agency of the Year, Independent Agency of the Year, Network of the Year, Asia-Pacific Agency of the Year Award the Spikes Palm Award, the Grand Prix for Good and the Country Agency of the Year Award a new award that celebrates agency performance at a national level.

     

    Said Terry Savage, Co-Chairman of Spikes Asia on how this year’s crop of winning work was a shining example of how the Asia-Pacific region was embracing new creative trends: “There’s been a growing movement of brands and their creative partners producing a new kind of work that goes beyond advertising. The ideas being recognised at Spikes this year show brands breaking out of traditional channels, impacting culture and delivering business results.”

     

    This year’s winners were:

    Creative Effectiveness
    2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike
    The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum’ for DB Breweries/Heineken

    Design
    39 Spikes from 350 entries were awarded including 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes.
    CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand

    Digital
    44 Spikes from 407 entries were awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes.
    Clemenger BBDO Melbourne, Australia, won its first Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Digital Craft
    17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes.
    The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google

    Direct
    37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes.
    Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Entertainment
    13 Spikes from 126 entries were awarded including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes.
    The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.

    Film
    37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes.
    Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree

    Film Craft
    43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes.
    There was no Grand Prix awarded

    Healthcare
    25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes
    Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Innovation
    3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota

    Integrated
    6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes.
    The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas

    Media
    37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.
    McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne

    Mobile
    20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes
    The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF

    Music
    7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.
    Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand

    Outdoor
    28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.
    CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)

    PR
    26 Spikes from 264 entries were awarded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes.
    The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Print & Outdoor Craft
    17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes.
    Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.

    Print & Publishing
    10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes.
    Ogilvy, Bangkok, Thailand, were awarded the Grand Prix for ‘Build the Future 1’ for Dksh (Thailand) Ltd.

    Promo & Activation
    26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes.
    The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand

    Radio
    12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes and 6 Bronze Spikes.
    Bashful, Sydney / Kind Agency, Sydney, Australia were awarded the Grand Prix for ‘Smartwig’ for The Star Sydney

     

    The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan

    Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business accepted the Spikes Asia Advertiser of the Year Award.

    Network of the Year was presented to BBDO with Dentsu coming second and Ogilvy & Mather in third place.

    Dentsu Inc., Tokyo, Japan received the Asia-Pacific Agency of the Year, Clemenger BBDO Melbourne, Australia took second place with Colenso BBDO, Auckland, New Zealand in third.

    The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.

    Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with Dentsu X, Makati, The Philippines in third place.

    Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O’Rourke, Australia came second and Joinery, USA in third.

    The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their respective countries.

    Japan: Dentsu Inc., Tokyo
    Australia: Clemenger BBDO, Melbourne
    Singapore: Ogilvy & Mather, Singapore
    China: Fred & Farid Shanghai
    India: Taproot Dentsu, Mumbai
    Thailand: CJ WORX, Bangkok
    The Philippines: Dentsu Jayme Syfu, Makati City
    South Korea: Cheil Worldwide, Seoul
    Hong Kong: Cheil Worldwide, Hong Kong
    Malaysia: Isobar, Kuala Lumpur
    Indonesia: Hakuhodo Indonesia, Jakarta
    New Zealand: Colenso BBDO, Auckland

  • Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on

    Dentsu Aegis Network rejigs top deck

     

    By A Correspondent

     

    Dentsu Aegis Network has restructured its top deck in media agencies group across Carat and Vizeum. Kartik Iyer has been elevated to President, Media Brands and Amplifi.

     

    Rajni Menon will be CEO of Carat and Joydeep Raha will be CEO of Carat Context as Himanka Das will take over as CEO, Vizeum. Shripad Kulkarni has announced his decision to move on from the group by end-December to pursue his own interest. The move does not impact Dentsu X headed by Divya Karani so far.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO South Asia – Dentsu Aegis Network: “To enable a more future ready product for our clients, our media agencies have been reorganised for the rapidly changing market environment under the unified leadership of Kartik Iyer who has been leading our fastest growing media agency, Carat, for over eight years now. He will be responsible for enabling the continued fast track growth of the brands and will provide senior executive council level oversight to the media brands, in addition to his Amplifi responsibilities.”

     

    Speaking on his appointment and on the next steps for the Media Brands, Iyer said: “I am delighted to have been given this opportunity and look forward to working with the agencies in their growth path over the years. Carat is future proofing to take on the new opportunities that the market dynamics have provided in order to be able to provide world class service to our clients… Rajni is a true blue One DAN exponent. In the past 8 years that Rajni has been with Carat, she has led some of the agency’s most significant developments in capabilities, especially in the area of ICP, CCS, CCS Planner, Multiscreen planning (TV Stack) and Digitizing of Carat, which has enabled the entire group to deliver more consumer focused and business oriented solutions and is best placed to drive it to the next level. Joydeep has been a pillar in the growth path that Carat has seen over the years, particularly in the South markets. With his focus on business growth backed by delivering integrated solutions, he has constantly been adding business for the group. Further, Himanka Das will be taking over as CEO of Vizeum. Himanka has been a part of Dentsu Aegis Network Media leadership for the last 5 years and has a proven ability in managing and growing client relationships both Multinational and Indian,” Iyer added.

     

    Shripad Kulkarni

    Speaking on Kulkarni’s exit, Bhasin said: “Shripad has contributed significantly to the growth of Vizeum in India.  His focus on business and managing client relationships has enabled Vizeum to grow from strength to strength in the last two years. We wish him all the very best in his future endeavours.”

     

    Speaking on the future, Iyer added: “The leadership of our media group will continue to focus on delivering Business Outcomes and Digitally Ahead solutions. Over the next few weeks, each of the agencies will be setting up their plans for the coming years and you can expect some very significant initiatives in this area by each agency. Rajni, Joydeep and Himanka, as leaders of their respective media agencies, will continue to innovate the way brands are built.”

     

  • This mandate includes media investment and strategic partnership

    ALTBalaji appoints Lodestar UM as media agency

     

     

    OTT platform ALTBalaji has awarded its media mandate to Lodestar UM, part of the IPG Mediabrands Network. This mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio.

     

    Commenting on the association, Manav Sethi, Chief Marketing Officer of ALTBalaji said: “At ALTBalaji, we are pushing the boundaries and changing the way people consume digital content. ALTBalaji is the only platform to have launched 10 #ALTBalajiOriginal shows till now. As the largest home-grown creator of exclusive content, we are persistently driven to do best in every sphere. We look forward to Lodestar UM’s coming on board. They command a strong understanding of media and entertainment space along with strategic and innovative solutions which will be essential in supporting our business vision.”

     

    Added Deepak Netram, Senior Vice President, Lodestar UM: “We are really excited to win the ALTBalaji business. We believe the OTT space is both futuristic and promising. With a gamechanger like ALTBalaji, we have a great opportunity, to build on our global learnings and are fully geared to deliver solutions in this space.”

     

  • Reliance Industries CMD Mukesh Ambani & RK Swamy group CMD Srinivasan Swamy receive top honours at fifth edition

    IAA Leadership Awards presented

     

    By A Correspondent

     

    It was the big night of the International Advertising Association India Chapter. The fifth edition of the IAA Leadership Awards took place in Mumbai with Reliance Industries Chairman and MD Mukesh Ambani and Deputy Minister of the diplomacy, PM’s office, Government of Israel, Dr Michael Oren in attendance

     

    Former IAA India president and Chairman and Managing Director, RK Swamy BBDO Srinivasan Swamy was inducted into the IAA Hall of Fame Award.  The IAA Media Agency Leader and Creative Agency Leader Award went to Vikram Sakhuja, Madison Communications Pvt. Ltd. and Sonal Dabral, DDB Mudra Group, India respectively.  The IAA Media Leader Award went to Rajan Anandan, Google while Mukesh Ambani, Chairman & MD of Reliance Industries, was adjudged as the IAA Business Leader of the Year.

     

    Rahul Joshi of  Network18 News was awarded the IAA Editorial Leader award and Shereen Bhan, CNBC-TV18 received the IAA Leader – TV Anchor of the year.  The Brand Endorsement Leader awards went to Amitabh Bachchan and Alia Bhatt.

     

    On being awarded the Business Leader of the Year award, Mukesh Ambani, Chairman & MD of Reliance Industries said, “On behalf of all of us at Reliance Industries, we would like to thank the jury and IAA for this recognition. I believe leadership is about setting new standards as demonstrated by our team at Jio. India was 155th in mobile broadband rankings in the world when we launched Jio but in a year, it became number 1 in the world. India is becoming a mobile first country and this is the future of our young nation.”

     

    Commenting on the occasion, Ramesh Narayan, newly elected President of IAA said, “We are privileged to have Shri Mukesh Ambani and Dy. Minister of Diplomacy, PM’s Office, Government of Israel Michael Orren with us. IAA Leadership Awards 2017 has been a memorable event thanks to the distinguished guests, esteemed jury and an exhaustive list of quantitative and qualitative parameters that have helped recognise outstanding campaigns and we have cherished our partnership with Colors.”

     

    Speaking of his maiden visit to India, Deputy Minister of the Diplomacy, PM’s office, Government of Israel, Dr. Michael Oren, said “India is revered, respected and loved by the people of Israel.  Both countries are the cradle of great civilisations and religions. I can think of no two countries in the world that have had a greater impact on history and art. I would like to extend an invite to every Indian to visit Israel and experience our love for India and our hospitality.”

     

    Speaking about Colors association with the awards, Raj Nayak, COO, Viacom18 Media Pvt Ltd said, “We have been associated with the IAA Leadership Awards since inception and are happy to see it grow in size and stature year after year. As a leader in the media and entertainment space, we feel privileged to partner with The International Advertising Association in recognising and rewarding leaders in our country.”

     

  • The advertising expenditure indices from TAM AdEx report a small rise in spends in September 2017

    A wee bit of a rise in Sept 2017 AdEx

     

    The world knows this. In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India, has been providing weekly scans of spends across television, print and radio.

     

    Here we bring you the all-important early indicators of how festive spending has been in September 2017.

     

    Read on and Enrich yourself.

     

     

  • The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers

    FoxyMoron & Motivator win creative & digital mandate for Hooq

    By A Correspondent

     

    Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

     

    Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

     

    Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

     

    Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

     

    Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

  • Harriet Devoy appointed D&AD Deputy President

    Steve Vranakis announced as D&AD Prez

    By A Correspondent

     

    Steve Vranakis

    Steve Vranakis, Executive Creative Director at Google’s Creative Lab, starts his tenure as the new President of D&AD. Harriet Devoy, Creative Director of Design, Marketing Communications at Apple Europe, has been appointed Deputy President. D&AD has also announced the establishment of a global Advisory Board. Regrettably, despite D&AD’s presence in India through the Kyoorius Creative and Design Awards, there is no Indian on this Board.

     

    In addition to Varanakis’ appointment, Harriet Devoy, Creative Director of Design, Marketing Communications at Apple Europe, has been appointed Deputy President.Kate Stanners, Global Chief Creative Officer at Saatchi & Saatchi, has been appointed to the Board of Trustees.

     

    D&AD has also announced its Advisory Board, which includes creatives in leadership roles from around the world (except India).

     

    Said Tim Lindsay, Chief Executive, D&AD: “Since its outset, D&AD has continued to encourage great work, set the bar high, inspire new generations of creative people, facilitate the exchange of knowledge and ideas, and acted in the best interest of the industry. Today, we are faced with unprecedented challenges, as an industry as well as a society. I’m excited to see Steve implement his programme over the next year to be more inclusive. Cross-disciplinary partnerships broaden horizons and breed innovation and creativity. It’s sure to be an exciting year ahead for D&AD… I’d also like to take this opportunity to thank outgoing President Bruce Duckworth for his unerring support and the leadership he has provided over the last twelve months.”

  • The film took the first step towards solving the crisis by talking about it on social media

    Sintex partners DDB Mudra to launch #ReviveOurRivers

    By A Correspondent

     

    With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West has created the #ReviveOurRivers campaign to address and create awareness around this issue.

     

    Speaking on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group & Managing Partner, DDB Mudra West, said: “There has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on “World Rivers Day”, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.”