MxMIndia

Category: ADVERTISING

  • His last stint was with Contract Advertising

    Dentsu Webchutney appoints Ajay Ahluwalia as ECD

    By A Correspondent

     

    Ajay Ahluwalia
    Sudesh Samaria

    Dentsu Webchutney has roped in Ajay Ahluwalia as Executive Creative Director. He will be based out of the agency’s Gurugram office.His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JKTyre.

     

    Commenting on Ahluwalia’s appointment, Sudesh Samaria, chief creative officer and co-founder, DentsuWebchutney, said: “It’s great to have someone of Ajay’s experience on board in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the DentsuWebchutney culture.”

     

  • Hosted out of Italy, A' Design Awards & Competition is world's largest design competition that recognises best design work

    Elephant awarded for design work on Britannia Breads & Voot

    By A Correspondent

     

    Design major Elephant has won the A’ Design Awards for Britannia Breads and also visual identity for Viacom18’s Voot.

     

    Hosted out of Italy, A’ Design Awards & Competition receives more than 18,000 entries across 110 categories from 180 nationalities. Each category sees seven tiers of awards in multiple numbers.

     

    Britannia Breads was awarded A’ Silver Award in Packaging Design category for outstanding concept & design. Platinum & Gold winners include Cloudy Tea from China, 7-Up Summer Series USA & Pepsi Emoji bottles, USA. The Voot visual identity was awarded A’ Bronze Award in Graphics & Visual Communication category for outstanding concept & design. Platinum & Gold winners include Shanghai Fashion Week, Singapore Art Museum & Nissan GT.

     

    The awards presentation will take place at Lake Como, Italy on June 9.

     

  • Wealth in India is growing, yet penetration of financial products remains very low due to lack of financial awareness

    ICICI Pru AMC unveils educative campaign to promote its MF offering

    By A Correspondent

     

    ICICI Prudential AMC has launched a new ad campaign on the ICICI Prudential Balanced Advantage Fund (BAF). The campaign aims to amplify the awareness with the key thought “Ab market ke utar-chadhav ka darr kaisa?”

     

    The TV campaign is mainly for building brand recall, and it is being supported heavily through an extensive digital campaign for further reach and visibility. Apart from this, the company have also planned Print, Cinema and Activations, innovative properties like TV to Mobile, IPL on Hotstar, etc. to increase engagement levels.

     

    The campaign is been conceptualised and executed by TBWA Worldwide

     

  • The agency will lead the development of all the campaigns

    Goibibo appoints Publicis as its creative agency

    By A Correspondent

     

    Online travel portal, Goibibo has appointed Publicis as its creative agency. The agency will lead the development of all the campaigns for the brand from their Gurugram office.

     

    Saujanya Srivastava

    Commenting on the agency appointment, Saujanya Srivastava, Chief Marketing Officer, Go-MMT Group said: “We have a long standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business”.

     

    Hemant Misra

    Added Hemant Misra, CEO Publicis: “Ibibo is a really exciting brand, full of new ideas and innovations.  It was a challenge for us to create the impact we did with MMT for Ibibo but in a completely unique avataar. Working with category leaders allows us the advantage of exploring new boundaries, we’ve done it with MMT with great success and look forward to doing it with IBIBO”.

     

     

    Bobby Pawar

    “I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand,” added Bobby Pawar, MD, CCO, Publicis South Asia.

     

  • The campaign aims to bring new neighbours together using the power of food

    Ogilvy India and Ogilvy Pak join hands for Shan

    By A Correspondent

     

    Ogilvy India in association with Ogilvy Pakistan has unveiled a campaign for Shan Foods, one of Pakistan’s biggest brand of spices and recipe mixes. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai: “Everywhere in the world the neighbourhood has changed. But the connection shouldn’t. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.”

     

    Added Nikhil Mohan, Vice President, Ogilvy Mumbai: “The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.”

     

  • Experienced advertising and marketing executive to support global strategy and market expansion

    Happn appoints Bertrand Humblot as VP – Advertising

    By A Correspondent

     

    Bertrand Humblot

    happn, a dating app that enables users to discover the people they’ve crossed paths with in real life, has named Bertrand Humblot Vice President of Advertising. In this role, he will be responsible for the app’s global strategy and development of advertising revenue.

     

    Bertrand joins happn with a strong background in media, advertising and marketing, and will guide the expansion of the app’s international footprint – continuing its momentum after the recent launch in India. He will also oversee overall marketing for the brand, as its unique “crossed paths” positioning is continuing to attract millions of new users every month.

     

    Moreover, Bertrand will lead a dedicated team aimed at diversifying happn’s revenue streams. Joining him in the new advertising division, David Sims will be in charge of furthering the growth of the business in India.

     

    After having tested a special ad model in 2016 with Nescafé and Sephora, happn then soft launched an AdServer in January 2017 to introduce both native and programmatic display formats, which have attracted advertisers such as Ikea, Coca-Cola and BMW.

     

    Bertrand previously held roles as Sales Director at Rocket fuel France; SVP Sales and Marketing at Trace TV; VP Sales and Marketing at GONG TV Int’l; Director at TF1 Hors Media; Sales Director at TF1 Publicité; and Sales Director at Metro Publications.

     

     

  • Republic has taken the media group on board for its nationwide OOH media requirements

    Republic set to take 750 outdoor spots in 100 cities, inks deal with Laqshya Media as OOH AOR

    By A Correspondent

     

    Even as news watchers eagerly await the launch of Arnab Goswami’s Republic TV, the outdoor promotional activity for the channel has started in right earnest. On April 18, the first display came up. This follows Republic signing up Laqshya Media Group as its OOH Agency on Record (AOR). With this announcement, the media group will handle the nationwide outdoor media mandate for Goswami’s media venture for leveraging out-of-home assets for a period of three years starting April 2017.  To start with the high decibel campaign will go live across 80 cities including all metros and Tier 1 cities in India.

     

    Said Alok Jalan, MD, Laqshya Media: “We are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel.’’

     

    Added Vikas Khanchandani, CEO, Republic TV: “The Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The team’s expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnership”

     

    Said Goswami in a statement: “We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association, we are looking to maximize Republic ‘s pan India outreach and effectively reach our audiences.”

     

    Satyabrata Das – Head Corporate Alliances & Communications at Laqshya feels, “The game has just begun for us in the media space and with Arnab & Republic, we will create disruptive communication.  So just wait and watch.” Talking to MxM, Das said: “Since they are a media start-up we advised Republic TV to trust our decisions on planning.  With our buying might we helped aggregate options that worked out best for them and dipped into our best OOH assets base to provide visual solutions.”

     

  • Close to 600 entries received from more than 70 agencies were judged from print, film, radio, OOH, direct mailers, digital and cyber categories

    11th edition of Pepper Creative Award to be hosted on 5th May

    By A Correspondent

     

    The Pepper Award 2017, organised by Pepper Creative Award Trust, will be held in Kochi on May 5 at 6.30 pm. The opening ceremony will be graced by Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather India and South Asia, accompanied by Rajiv Rao, National Creative Director, Ogilvy & Mather India and Prathap Suthan, Managing Partner and Chief Creative Officer, Bang In The Middle.

     

    Close to 600 entries received from more than 70 agencies were judged from print, film, radio, OOH, direct mailers, digital and cyber categories. From both open category and Kerala category, more than 130 metals and 15 finalists would be awarded.

     

    K S ‘Chax’ Chakravarthy, Suthanand  Santosh Padhi were the members of the jury for. The judging was held in Mumbai late last month.

    The awards are given in categories such as Agency of the Year Award, Advertiser of the Year, Special Jury Award, Press Campaign, TV Commercial, Outdoor, Radio, Interactive – Web-based, Digital, Cyber, Direct Mailer, Packaging, Logo Design, Unpublished works and Promos. The eleventh Edition of Pepper also has an exclusive section for participants from Kerala: Jewellery, Real Estate, Textile, Hospitality, Ayurveda and General.

     

  • Himani brings 22 years of diverse experience across business, finance, strategy, technology and media

    Himani Kapadia appointed CEO of Sapient Razorfish as Charulata Ravi Kumar exits

    By A Correspondent

     

    Sapient Razorfish, a part of Publicis Groupe announced that Himani Kapadia has assumed the position of CEO, India, Sapient Razorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary propositions and offerings of the brands, to help clients reimagine their business through radical customer-centricity. Charulata Ravi Kumar, who led the Sapient Razorfish India business, moves on to pursue other opportunities.

     

    “India is a strategic market for us with immense potential. The combined capabilities of Sapient Razorfish and DigitasLBi across consumer, digital, experience, data and technology, offer a unique advantage to our clients as they partner with us on their digital transformation journey. With Himani at the helm of both brands in the market, I am excited at the opportunity we have to help clients in the region truly reimagine their propositions for a rapidly changing consumer set,” said Rajdeep Endow, Managing Director, Sapient Razorfish, Asia Pacific.

     

    “We are thrilled to have Himani taking on the role of CEO for India. Having known Himani for a number of years, her experience in India coupled with her focus on doing what’s best for her clients reassures me that she will help lead our clients through the digital transformation journey, Also, Amaresh Godbole, MD, DigitasLBi India, who has done a brilliant job leading and growing the brand in India, will continue his current role as MD, reporting into Himani,” said Annette Male, CEO, DigitasLBi, APAC.

     

  • 11 TVCs in 11 languages with one strong message that unites the country

    Polycab fields its Top 11 for IPL 2017

    By A Correspondent

     

    Taking forward its brand promise of wires that save electricity, Polycab has launched a new campaign with 11 TVCs for its house wires category. The creative makes the simple point with a two-pronged strategy – first, by making a connection with Indians from across the country in speaking their local language. Second, by creating original content in each language so that the viewer is not hammered with repetition of the same ad which can get tiresome no matter how good it is.

     

    Conceptualised by R K Swamy BBDO and directed by Priyadarshan, the campaign is the first of its kind to use region-specific scripts and casting to connect with virtually every part of India. After the success of its earlier TVC with PareshRawal, Polycab, being the Associate Sponsor for the IPL telecast, will continue with a series of 15-seconders throughout the season.

     

    Said Inder Jaisinghani, CMD Polycab: “The campaign by our agency R K Swamy BBDO stays true to the brand’s philosophy of bringing happiness through high quality products that deliver superior value. With someone like Pareshji anchoring the entire series, Polycab Wires will continue to build on this equity.”

     

    Added Shailen Sohoni, COO, R K Swamy BBDO Mumbai: “Polycab’s association with Paresh Rawal on the proposition of ‘wires that save electricity’ had worked brilliantly for the brand in the recent past. It was therefore logical to build on this proposition and association on a mega pan-Indian platform like the IPL with creative work that is editorially relevant and emotionally engaging.”

     

    Said Sangeetha N, President and NCD: “There is no substitute for connecting with people in a language they relate to and most comfortable with. Polycab wires is a national player and therefore it only makes sense to speak in the language of the consumer.”

     

  • Dube will be responsible for driving growth for the agency and its clients

    TBWA\Mumbai appoints Abhijit Dube as GM

     

     

    Abhijit Dube has joined TBWA\Mumbai as General Manager with immediate effect. Reporting to CEO Govind Pandey, Dube will be responsible for driving growth for the agency and its clients.

     

    Said Govind Pandey, CEO TBWA\India, “Abhijit’s appointment is key to TBWA\Mumbai operation, which shift to a more focused, less traditional, Digital First model.  His appointment adds further depth to a strong team of extremely talented individuals who are agents for change.”

     

    Dube was until recently senior vice president at Lowe Lintas where he was responsible for managing the global portfolio of Lifebuoy Soap, where he lead the global roll-out for the brand’s most recognised communications. He also led the Saffola, Pepsi, Horlicks, Nourischo and MTS accounts.

     

  • He will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects

    Happy mcgarrybowen rejigs. Appoints Samarjit Choudhry as COO – Advertising

    By A Correspondent

     

    Happy mcgarrybowen has announced key structural changes to “further strategise its business approach and strengthen its top-line leadership”.

     

    As part of this change, Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP).

     

    On the path ahead, Das said: “The dream here is to use ‘design thinking’ to contribute something unique to design from India and create value for our clients. We also want to help B2B clients with solutions that fall between a digital and communication agency by leveraging technology and creating unique experiences with UI and UX, VR, AR, AI, Machine Learning, IOT (internet of things), etc. In SBCP too, we have been trying to use technology to solve communication challenges even as we patiently engage with continuous research and feedback to create and recreate communication for change. Yes, the process is slow but fulfilling and effective if done well. To accomplish this, we have put together a talented, top-of-line team of experts to deliver results.”

     

    Kartik Iyer, co-founder and CEO – Happy mcgarrybowen, will continue to oversee the advertising discipline for Happy mcgarrybowen. On the developments, Iyer said, “We have always wanted Happy mcgarrybowen to be a hybrid agency with multiple capabilities. Between Praveen and me, we are very clear what we want for Happy mcgarrybowen in the future. So it just makes absolute sense to split forces and give the attention each discipline needs.”

     

    Meanwhile, Happy mcgarrybowen has roped in Samarjit Choudhry as chief operating officer (COO), Advertising. Armed with more than 20 years of experience, Choudhry’s mandate will be to run and grow the agency’s advertising business across the country. Prior to this, Samarjit was with Ogilvy Bangalore where he held the position of chief growth officer. He was also instrumental in setting up Orchard in Bangalore and Black Pencil for the Leo Burnett Group. In his new role, he will report to Iyer.