MxMIndia

Category: ADVERTISING

  • Kurup's venture fund invests 40% stake in New York-based kids clothing label Masala Baby Inc

    Creativeland’s Sajan Raj Kurup launches Ventureland Asia

    By A Correspondent

     

    Sajan Raj Kurup, Founder and Creative Chairman of Creativeland Asia (CLA), has launched a venture investment firm called Ventureland Asia. The firm has already invested 40 per cent stake in New York-based kids clothing company Masala Baby Inc.

     

    Said Sajan Raj Kurup, Founder, Ventureland Asia and Founder & Creative Chairman, Creativeland Asia: “There’s been a huge churn in the business of funding in the last few years. Most PEs, VCs follow a herd mentality. Most businesses that seem to get a good valuation are the ones which have mastered the art of fabricating a good story on paper. There are a whole lot of entrepreneurs who get sacrificed at the altar of this cultural gap between the investors and the investees. The issue is everyone involved seems to be playing a game, existing from round to round basis and not looking at value creation.”

     

    Continuing on the inception of Ventureland Asia, he said: “Ten years back I saw a business gap in the marketing communications business and out of nowhere created the buzziest advertising agency in the country which today is still one of the most sought after name in advertising. Now, I am ready to enter the next level of brand building with a legacy of successful brand launches, brand refreshes and path breaking creative solutions.”

     

    Ventureland Asia has four parts to it:
    · One, Marquee funds which will involve deep engagement with marketing, tech and design support that will look at an exit in 48 to 60 months.

    · Two, Bridge Funds which will focus on market enhancement and carry on from Angel to series A. Looking at an exit in 24 to 30 months.

    · Three, Business Advisory services with Out of the box consulting that include Research, Technology and Finance, and end in Design, Branding and Communication.

    · And four, Incubation to Create own brands and build POC. Focus on adding creativity to existing industries.
    Leading this venture for Kurup is old hand and Chief Operating Officer Srijib Mallik. “Srijib is a mathematician at heart. His instinct for creative solutions and thorough understanding of complex business models makes him the right choice to lead. He has put a great team of financial analysts, fund managers and advisors at Ventureland Asia,” said Kurup.

     

    Added Mallik: “Ventureland Asia is an ideas investment engine where entrepreneurs can unleash the power of their creativity. It is a place designed to be open minded, collaborative, explorative and yet be relentlessly focused on business outcomes. Among other investments, we are extremely proud to announce our first major investment with New York based Masala Baby Inc which is already emerging as Hollywood parent’s new favourite brand. We will aim to support and grow their business exponentially.”

     

    Ventureland Asia will fund, partner and guide the marketing efforts of budding entrepreneurs and businesses to make sure that they capture and create maximum economic value for their ideas. Backed by the cutting edge branding, design and digital capabilities of Creativeland; Ventureland Asia is a platform where entrepreneurs get an opportunity to see their ideas achieve excellence.

     

     

  • The company has more than three decades of successful heritage, seven manufacturing units, 28 sales offices and presence in over 36 countries

    Starcom bags media mandate of Luminous

    By A Correspondent

     

    In a tightly contested pitch against some of the leading media agencies of India, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies.

     

    Mallikarjun Das

    Said Mallikarjun Das, Group CEO, Starcom India: “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, frontrunner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for

     

    Added Vipul Sabharwal, MD, Luminous Power Technologies: “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight.”

  • Atul Sharma, Love Guglani and Swati Jha have joined Zenith as Senior VPs

    Zenith hires SVPs in Delhi, Mumbai

    By A Correspondent

     

    Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires.

     

    Atul Sharma has joined Zenith as Senior Vice President in New Delhi and will be the business head for SBU that includes Nestle, Truecaller, Yatra, Hotels.com and others. Love Guglani has come on board as Senior Vice President for Zenith, based again in New Delhi, to lead the other SBU for Cargill, LVMH, Jabong, Micromax, Hennes & Mauritz (H&M), Aviva amongst others. And the third hire is Swati Jha. She has joined Zenith as Senior Vice President to head the agency’s West India operations and will be based in Mumbai.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “Our best-in-class data, tools, insights and strategy have led to a high pitch win rate and great performance on existing businesses. We are pleased to announce these three senior-level hires for Zenith who will help us upscale our operations, in line with our accelerated growth and momentum. I look forward to our new appointees bringing in fresh vigour, enthusiasm and passion to the organisation and embracing Zenith’s unique and highly differentiated offering.”

     

    About Zenith:

    Zenith is The ROI Agency. The first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, Zenith transforms businesses and brands through evidence-led thinking. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe  [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. As a leading global media services network, Zenith has over 5000 people working across 95 markets. Supported by Publicis Media’s Global Practices, Zenith offers its clients a full range of integrated skills across communications planning, value optimisation, performance media, content creation and data & analytics. We work with some of the world’s leading global brands including Aviva, Coty, Kering, Lactalis, L’Oréal, LVMH, Nestlé, Nomad Foods, Oracle, RB, SCA, Sanofi, Toyota and 21st Century Fox.

    In India, Zenith’s key clients include Nestle, Parle Products,   Micromax, LVMH Group, Toyota, Bombay Dyeing, H&M , Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines among others. Through Peformics.Resultrix, we handle digital duties on Airtel, ICICI Bank, Star India, Birla Sun Life Insurance, Tata AIG General Insurance, AirVistara among others.

     

  • This property is a part of their market research vertical – Recogn

    WATConsult unveils WATInsights

    By A Correspondent

     

    WATConsult has launched a new property called WATInsights, under its market research division, Recogn. WATInsights will offer periodic reports providing insights and trends on the Indian digital landscape. Through these reports, WATConsult aims to help marketers understand the digital consumer better and translate the insights into actionable strategies.

     

    The first report released is based on the usage of brand apps and their impact on brand consideration and here are the key findings of the study:

    • 81 per cent of respondents are currently using or have used brand app(s), while 19 per cent have never used them
    • Majority of the respondents use news related brand apps followed by over-the-top (OTT) apps and business / finance apps
    • 76 per cent of respondents discovered brand apps through their friends and family and 66 per cent were influenced by them to install
      • 46 per cent discovered via ads featured on traditional media platforms (TV, radio, newspapers) and 48 per cent were influenced by them
      • 58 per cent discovered brand apps via in-built app stores and 40 per cent were influenced. Surprisingly, 20 per cent discovered brand apps at the point of purchase and installed them straightaway
      • Relevance, Usability and Entertainment are the factors essential for improving the satisfaction levels of brand app users
      • A large majority of users are more likely to purchase a brand product / service after using the brand app than watching the brand’s add on media

     

    Speaking on the report, Rajiv Dingra, Founder and CEO, WATConsult said, “The changing demographics and technologies have brought about a shift in the way consumers engage with brands, products and services. The customers’ purchase and consumption behaviour is in a state of constant flux and marketers need to keep pace with this to stay relevant. Keeping this is mind, we have launched WATInsights, which will showcase industry insights and help marketers take better decisions in creating campaigns.”

     

     

  • Campaign has already garnered over 10 lakh views on YouTube in a short span of time

    Fynd rolls out its first TVC in association with DCMN

     

     

    Fynd, the fashion e-commerce portal, has tied-up with a Berlin-based TV media agency, DCMN for its first TV ad campaign. Fynd has reached out to TV audiences for the first time with its commercial, ‘Still stuck with the old?’

     

    Directed by Jay Bhansali under the banner Veda Productions, Errol Peter Marks, Tushar Pandey of the Pink movie fame and Rashi Mal are the actors in the ad film.

     

    Commenting on the association, Fynd Co-founder, Harsh Shah, said: “We are extremely delighted to have rolled out our first TVC for viewers. As a medium, television is one of the best ways to traverse the length and breadth of the country. We are keen to reach out to a larger set of people and make them aware of our key proposition. We are sure that our association with an international data-driven media agency like DCMN will enable us to stay focused on our KPIs and will help us to soar in a sustainable

     

    On the association, DCMN Country Head, India, Bindu Balakrishnan said: “Fynd is a unique fashion portal that is based on making optimal use of both online and offline forms of retail and on channeling their combined outreach for a superior customer experience. DCMN’s expertise lies in taking a performance-driven approach to TV – something which is unique in India’s marketing landscape. Using our proprietary TV attribution technology, we will continually monitor and optimise the Fynd campaign to ensure every rupee is being spent where it counts.”

     

  • The Award aims to recognise "TIGERS" in marketing, branding CSR & social innovation, education & academic in individuals and organisations

    Nouns Media bags the Golden Globe Tigers Award

     

     

    Nouns Media, a food social project from the Innovation & Design Centre (IDC) of Godrej & Boyce, has bagged the Golden Globe Tigers Award in the category ‘Best use of mobile for social and economic development’.

     

    The Golden Globe Tigers Award, now in its fourth year, aims to recognise “Tigers” in marketing, branding CSR and social innovation, education & academic in individuals and organisations.

     

    Vikas Choudaha, Senior VP and Head of Godrej IDC, congratulated the founder Ankur Arora on winning this prestigious international accolade, “Nouns is a great opportunity for us to look at open innovations and promote entrepreneurial culture within the organization.” he added. The award was presented earlier this week in Kuala Lumpur with delegates from various nations attending the award ceremony.”

     

    Nouns is currently being incubated in Godrej IDC. The Centre works with a diverse set of employees from various Godrej businesses to promote a culture of innovation at the grassroots level, using Disruptive Innovation principles and Human-Centred Design. Nouns started taking shape at the Godrej IDC, under the Sprint programme which was designed to identify and incubate promising and innovative business ideas with a high real-world impact.

     

  • #CricketMeriJaan is the credo that the team is moving ahead with as it reaches out to its fans spread far and wide

    Lowe Lintas Mumbai makes #CricketMeriJaan a war-cry for ardent MI fans

    By A Correspondent

     

    It’s possibly the only team at the moment that’s having a magnificent run at the Vivo IPL T20. And much of that could be a result of the faith & support being reposed by the fans in the team. This gesture of the unconditional love for the team by the fans is captured appropriately in the latest communication initiative that has been rolled out by Mumbai Indians.

     

    Conceptualized and executed by Lowe Lintas Mumbai, #CricketMeriJaan is the credo that the team is moving ahead with as it reaches out to its fans spread far and wide. Led largely by Outdoor, Print and Digital, #CricketMeriJaan seeks to make the Mumbai Indians franchise a winning, successful sporting brand beyond just IPL. The insight behind the campaign was that while in all the other cities the people are fans of their respective teams, when it comes to Mumbai, the people are fans of the game first and then the team. Thus for team MI and its fans – cricket comes first.

     

    The approach was to give the brand a deeper philosophy, one that only a team emanating from the city of Mumbai (the Mecca of Cricket for this country) can own, a philosophy that will stoke the pride and passion of a fan and make him/her feel superior to any other fan of any team.

     

    Commenting on the communication objective, Mumbai Indians Spokesperson said, “Cricket MeriJaan – is not just a campaign thought developed by Lowe Lintas, but it emulates the way of life for the players of Mumbai Indians and the fans of Cricket as a sport to swear by. The campaign has brought forth the ‘fan of cricket’ aspect amongst Mumbai Indians players and goes on to resonate the sentiments of millions of Indians towards the love for the sport.”

     

    Sharing the creative challenge undertaken by the agency, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas said: “In India cricket is religion and Mumbai is considered to be the holy land. We wanted to infuse this city’s ‘love for the game above all else’ into the brand as this would help it forge a deeper bond with its fans, irrespective of which city or country they come from. Given that MI also is known to be the team that displays the most ‘team-work’ further allowed for it to uniquely own this philosophy of ‘Cricket MeriJaan’. We brought this philosophy to life by capturing the ‘on-field energy of the game’ as these are the visuals that remain embedded in a fans heart whenever he or she reminisces about the game.”

     

    The campaign has been rolled out with a big focus on merchandise and ticketing collaterals, which is crucial from business standpoint. Apart from this, the idea has been launched in a big way via stadium branding (Wankhede), Outdoor, Press ads, Bus shelters, branding on local trains on Western Railway & Central Railway and also on BEST buses.

     

  • Appointment for the leading watch manufacturer spans 32 international markets

    Isobar bags global digital mandate for Titan

    By A Correspondent

     

    Isobar India has been appointed as the global digital partner for Titan Company Ltd. As part of the new mandate, Isobar will handle the brand’s creative, social and media duties to strengthen its presence across 32 international markets. The account will be managed out of Isobar’s Bangalore office.

     

    The countries covered under the mandate for Titan’s International Business Division include USA, Dubai, Bahrain, Kuwait, Malaysia, South Africa, Singapore, Thailand, Qatar, Vietnam & Bangladesh, to name a few.

     

    Speaking on the appointment, Vijesh Rajan, Business Head, TCL – International Business, said: “In today’s fast evolving, challenging times, consumer businesses like ours see an opportunity to enhance the impact of our marketing monies through the unlimited potential of digital. We are happy to partner with Isobar in this regard, since their global footprint in this specialist domain is a good fit with our growth aspirations in international markets.”

     

    Shamsuddin Jasani, Managing Director of Isobar India, added: “We are honoured to have been entrusted by Titan Company Limited, a renowned Indian brand, to help them expand their global presence. It is a tremendous responsibility and we are looking forward to working closely with our Isobar offices around the world to deliver transformational business results through the creative use of digital for Titan.”

     

  • This association starts with the first of the eight International Awards – MTV Movie and TV Awards airing on Vh1 on 8th May

    Vivo partners Vh1 for multiple award shows

     

     

    Vh1 India has announced its partnership with leading global smartphones brand VIVO Electronic Corp, for eight of their international awards. The association will have VIVO on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and GRAMMY Awards. This association starts with the first of the eight International Awards –MTV Movie and TV Awards airing on Vh1 on 8th May.

     

    The 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of Indian audiences on May 8th, 2017 at 6:30am with a prime time repeat on the same day at 9pm only on Vh1.

     

    Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customized fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships.Amongst the on-ground partnerships, Vh1 will also be hosting VIVO Award Nights and VIVO Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprisesa strong college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, VIVO Morning Alarm Parties, VIVO India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Fun activities like VIVO perfect selfie contests will also be done across multiple college festivals, along with the VIVO red carpet walk. Going a step further, a few lucky fans will get a once-in-a-lifetime opportunity as VIVO & Vh1 will make it possible for them to attend the international award ceremonies LIVE, at bucket-list destinations like Los Angeles and Las Vegas!

     

    Excited about the partnership, Vivek Zhang, CMO, Vivo India, VIVO, said, “We are delighted to associate with Vh1 for their eight prestigious international awards. As a leading smartphone brand, we constantly strive to come up with delightful associations to strike a chord with our target audience that is youth. Vh1 is one of the most popular music channels and enjoys influential viewership among youth in India.  We are glad to know that Vh1 is also taking special initiative to promote the awards on a wide scale including on ground activations and we believe it is a splendid opportunity for us to strengthen our customer connect.

    Commenting on the association, Ferzad Palia, Head, English and Youth Entertainment, Viacom18, said, “International awards on Vh1 have always received an overwhelming response amongst the Indian audience; this has been seen through the viewership as well as conversations on our digital platforms. Moreover, we at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with. VIVO, since its launch in India a few years ago, has been able to connect beautifully with the Indian audience. Their product offerings and thoughtful brand partnerships, like the one with Vh1, have further helped them reach out to more and more relevant audiences. We are extremely happy to have them on board with us and look forward to a very fruitful partnership going forward.”

     

  • Advertising on TV, Print and Radio fell by 2%,12% and 22% respectively in Apr 2017 compared to Mar 2017, according to the TAM AdEx monthly report on adspends

    Advertising on TV, Print & Radio fell in Apr 2017 (over March ’17): TAM AdEx

    In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India, provides weekly and monthly scans of spends across television, print and radio.

     

    We provided one in April (for March 2017), and here’s the report for April 2017.

     

    Read on and Enrich yourself.

     

  • Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux

    HUL/PHD, Colors & Jagran lead Indian charge of 5 Golds at Montreux Festival

    By A Correspondent

    The road to Cannes, it is said, starts from Montreux. Montreux Festival is a precursor to Cannes as it happens in April and every year many Cannes aspirants test their work at Montreux. Several Montreux winners in the past have gone on to win at Cannes.

    Indian companies and creative agencies struck five golds and sixteen finalists at the Golden Award Montreux Festival this year in Switzerland.

    PHD won a Gold and five finalists for HUL brands while Viacom 18 won a Gold and three Finalists. Jagran Prakashan did well with a Gold and 3 Finalists. Tree Design and  Mathrubhumi won a Gold and Finalist each. Other Indian winners were Living Foods channel (two finalists) and Dainik Bhaskar Publication-one finalist award.

    The Montreux Festival Switzerland Jury: From left: Ajay Chandwani Percept India and Brand Engagement Consultant; Barbara Aparo fashion.tv Vienna; Mark Chalmers Virtue,Vice London; Milka Pogliani Italy ,Harry Betke, Festival Organizer Austria, Christian Orth, Merck Frankfurt; Olivier Teepe Cloudfactory Amsterdam; Jorg Borgwardt Norman Vale, New York; Petra Staudenmaier, Global Marketing Director, Lindt Chocolate

    BBDO New York, BETC Paris and Heimat Berling Germany were the most awarded agencies with six Gold medals each at the Montreux Festival 2017. BBDO’s Golds were for Snickers, AT&T, Lowe’s, Sandy Hook. BETC were awarded for their creations for Evian, Canal+, Air France, Addict Aide, Leroy Merlin. Heimat received Golds for their work for Hornbach, FDP and Otto.

    This year, the Golden Award of Montreux received more than 3,400 entries from 38 countries. Results are on goldenawardmontreux.com. As is their tradition, Golden Award Montreux Festival only awards Golds and Finalists with no Silvers and Bronzes.

     

    The  Montreux  International Jury  for 2017 this year included. Carolyn Davis BBDO New York; Olivier Teepe Cloudfactory Amsterdam; Ajay Chandwani Percept India and Brand Engagement Consultant; Davide Boscacci Leo Burnett Turin; Mark Chalmers Virtue,Vice London; Conor Brady Critical Mass New York; Jérôme Gonfond Les Gaulois Paris; Philippe Pinel Romance Agency Paris; Jim Hilson AMV BBDO London; Frank Bodin Havas Worldwide Switzerland; Jorg Borgwardt Norman Vale New York; Barbara Aparo fashion.tv Vienna; Christian Orth Merck Frankfurt; Lothaire Burg ARTE TV, France and Milka Pogliani Consultant Italy .

    HUL and PHD won a Gold in Best Use of Mobile for their work “Kheloge toh jeetoge” ,Colors program “ Shakti Ek Astitva” won a Gold in Best Use of Integrated Media, Tree Design’s Print ad for The Heritage School won a Gold in the Non-Profit Category, Jagran Prakashan won a Gold in the Best Use of Print Media for “A newspaper invests in the future of the country” while Mathrubhumi won a Gold for their Corporate Film “Yatra”.

    Finalist winners of PHD/HUL were for Sunlight, Baby Dove, Rin Career Academy, Online campaign Readyforlife and “Kheloge toh jeetoge” in Digital/Interactive,Direct Marketing and Mixed Media categories.

    Colors won three Finalists in Humor (IIFA 2016) Special Effects (Naagin Season 2), Campaign (Big Boss Season 10). Jagran Publication won three Finalist Awards in Direct Marketing and Media Promotion for Young Editor, Crowdsourcing and Jagran Film Festival.

    Living Foods won two Finalist Awards in Posters and TV Promotion Categories. Dainik Bhaskar won a Finalist in Events category, Tree Design’s brochure for PVR Cinemas won a Finalist and Mathrubhumi’s film Aarogyamasika won a Finalist in Corporate Image category.

    Commenting on the success of Indian companies, Ajay Chandwani Director Percept and Brand Engagement Consultant who was on the International Jury at Montreux said: ” India has been steadily climbing up on the international festival performance in the last few years. Montreux Festival Switzerland has been witnessing a significant rise in participation from India and this year’s haul of 5 Golds and 16 Finalists is India’s best performance yet. It’s also heartening to note the Golds and Finalists from India were in varied Categories like Digital, Mobile, Direct, Design, Print and Film. It is now a matter of time when India will create its own culture of advertising like Brazil, Japan or Thailand.”

  • To also handle the creative mandate for the brand’s launch and growth

    Happy mcgarrybowen bags cure.fit’s brand solutions mandate

    By A Correspondent

     

    Health-tech firm cure.fit has awarded its brand solution and creative mandate to Happy mcgarrybowen, the creative agency from Dentsu Aegis Network.

     

    Commenting on the partnership, Mukesh Bansal, co-founder, cure.fit said: “Happy mcgarrybowen has played a key role in helping us arrive at a very powerful brand identity and brand positioning. This is disruptive thinking in brand space and gives us huge advantage as we go about building a consumer brand. Happy team has also played a key role in helping establish cult.fit as a holistic healthcare brand in Bangalore with creative inputs for centre ambience and campaigns for the brand.”

     

    Added Praveen Das, MD and CCO, Happy mcgarrybowen: “We were excited and happy to partner with Mukesh to create a new brand of value together, right from ground upwards. Our talented design team first set out to create an international class brand identity, relevant to the digital world we live in, using global design thinking principles. Subsequently, we also created the look and feel of the world the brand occupies, its tone of voice, brand icons, environmental graphics and packaging that are not only unique but also express and communicate the soul of the brand at all touch points.”

     

    The mandate includes mainline and digital communications and will be managed by the agency’s Bengaluru office. Said Kartik Iyer, CEO, Happy mcgarrybowen: “What Mukesh is doing with cure.fit is truly revolutionary and inspirational. Our country needs a movement like this. Thanks to technology, the vision to do something like this is possible today. We are honoured that he placed his trust in us from day one, where we were brought in to create the launch video of the concept itself. We partnered with him right through the design phase of the entire cure.fit experience and shall also be working with him on launching and brand building all the offerings from the platform. The recent launch of the cult.fit centres with HrithikRoshan was met with a resounding success.”