By A Correspondent
Times Internet has launched ‘Spotlight@TimesInternet’, an all-encompassing content studio, providing marketers with content strategy, development and marketing solutions for their brands. This has been created with a vision to be an end-to-end solution provider for marketers, giving them a chance to own a full scale content hub. What makes it stand out will be its ability to create branded content not only in English, but nine other Indian regional languages across 150 million users.
Spotlight aims to be a strategic partner for brands – from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. To ensure the success of its latest venture, Times Internet has announced that Neha Gupta has joined as Head, Spotlight with the mandate of working with marketers to create compelling branded content that meets their goals. Neha, was formerly VP Brand Solutions and Sales Strategy at NDTV convergence.
Speaking on the launch, Neha said “I’m extremely excited to be a part of creating SPOTLIGHT. This content studio will create new, best in class branded content. Along with Times Internet’s unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, infographics, galleries, videos and new exciting native content solutions in English and multiple regional languages.â€
Gulshan Verma, Chief Revenue Officer, Times Internet said, “We are ushering in an era, where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight-India’s first all-encompassing content studio, will not only develop branded content, but will also give them access to India’s largest digital network – Times Internet and beyond.â€