MxMIndia

Category: ADVERTISING

  • Their growth has been unprecedented as they now operate in 10 countries through more than 250 stores

    Dentsu Webchutney bags Forever New’s digital advertising mandate

    By A Correspondent

     

    Dentsu Webchutney has bagged the digital advertising duties of Forever New following a multi-agency pitch. As part of the new mandate, the agency will be handling the search and digital advertising services for the brand. The account will be handled out of the agency’s Delhi office.

     

    Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New began as a start-up retailer in 2006. Their growth has been unprecedented as they now operate in 10 countries through more than 250 stores.

     

    Sidharth Rao

    Commenting on the win, Sidharth Rao, CEO and co-founder, Dentsu-Webchutney says, “We are absolutely thrilled and excited to be working on such a young and successful fashion brand. Fashion, as a segment, always unfolds interesting opportunities to do refreshing work and we aim to do just that.”

     

    On their newly formed association, Vishal Trehan, Business Head India, Forever New says, “Forever New has forayed into the digital space by associating with Dentsu Webchutney and we’re looking forward to this exciting partnership. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour. This collaboration with Dentsu Webchutney is integral to the brand and will ensure the same for us.”

     

  • Teesort outlines an aggressive 2016 marketing campaign for its TSX brand

    Teesort ropes in Rannvijay Singh for new campaign

    By A Correspondent

     

    Online fashion brand Teesort.com announced that it has signed up youth icon Rannvijay Singh as the brand’s face for its maiden advertising campaign. A film featuring Rannvijay will spearhead the campaign that is slated to go live next week on TV. Teesort also said it will make an aggressive marketing push to promote its TSX brand in smaller cities across India. Digital and print advertising in leading national and regional newspapers will support the TV campaign.

     

    Alok Agarwal, Co-founder at Teesort.com said, “Rannvijay is the youth icon of the country and represents energy, speed, aggression and attitude, which is what our brand TSX as a fashion brand is all about. He has a tremendous fan following and will help us in connecting with our audiences. This campaign is an important step in our strategy to grow mass awareness for the TSX brand across tier I, II and III cities.”

     

    The Teesort film features Rannvijay and two other actors communicating with each other by pointing to the messages on t-shirts they are wearing. The idea behind this concept was to communicate the essence of the Teesort brand as a statement of personal expression.

     

    “Teesort came into existence to address the need for a value brand in the online segment. Today we are one of the leading online fashion brands and our products get close to a million views a day, across all platforms. With our partnership with Ranvijay and new marketing campaign we expect to double our revenues in the fiscal year 2016,” said, Atul Agarwal, Co-founder, Teesort.com.

     

  • … adspends grew 14.2 per cent in 2015 over the similar period 2014 as against the 12.7 predicted last year

    GroupM predicts adspends to grow 15.5% in 2016…

     

    By A Correspondent

     

    Marketing services conglomerate GroupM says India’s adspends will grow 15.5 per cent in the year 2016. The media agency network also reported that adspends grew 14.2 per cent in 2015 over the similar period 2014.

     

    Said CVL Srinivas, CEO, GroupM South Asia said, “India is the fastest growing ad market among all the major markets of the world. 2015 was the best year for ad spend growth we’ve had in the last five years. While global headwinds are building up in the new year, there are a number of positive factors that will help the Indian ad sector grow at higher levels in 2016. While FMCG, Auto and Ecommerce which have been the top sectors contributing to ad growth in 2015 will continue to invest, Telecom, BFSI and the Government sector will see a ramp up. Events like the T20 World Cup, IPL and many state assembly elections will give a further impetus to ad spends. India is one of the few large markets where all traditional media platforms will show positive growth.”

     

    FMCG remains the most dominant sector with a 28 per cent share of the AdEx. In 2016, e-commerce adspends are expected to be high on the back of increasing competition, market expansion and newer players entering the space. Many leading traditional retailers will be expanding their e-commerce presence in 2016 even as consolidation continues in the sector. Another exciting development is the opening up of e-commerce as a platform for advertising, which will see further traction in 2016.

     

    With the advent of 4G services in India, telecom service providers are expected to roll out extensive marketing campaigns across media. According to GroupM, another big contributor to the Indian AdEx this year will be the auto sector, on the back of multiple launches across both 4-wheelers and 2-wheelers.

     

    GroupM’s biannual advertising expenditure (AdEx) estimate report This Year Next Year (TYNY) has forecast India’s advertising investment to reach an estimated Rs 57,486 crore in 2016.  The last calendar year saw ad expenditure  closing at Rs 49,758 crore.

     

    Added Lakshmi Narashimhan, Chief Growth Officer, GroupM South Asia: “With a significant number of users accessing internet primarily from a mobile device, adspends on mobile will become as large as the digital AdEx from two years ago. With digital media achieving audience reach numbers that are next only to Television, multiscreen planning is the order of the day. We have seen focused targeting of digital and native advertising with programmatic buying over the last two years, and this momentum will continue in 2016, as automation increases”.

     

    GroupM estimates the Digital AdEx to grow by 47.5% in 2016 to Rs. 7,300 crore from the earlier Rs. 4,950 crores. A significant part of this growth is on the back of higher investments in cross-screen campaigns. The digital AdEx is estimated to take a 12.7% share of the total AdEx in 2016.

     

    The year 2016 is estimated to be a better year for newspapers than 2015, the report notes. The increase in adspends expected from print heavy sectors like Auto, BFSI and the government sector augurs well for newspapers. Regional advertising of telecom and FMCG brands will benefit language dailies. While print as a medium is facing a lot of pressure from digital there is still headroom for growth in certain pockets and amongst certain audience clusters.

     

     

    While radio is expected to grow at a little over 10%, there is scope for the medium to pick up towards end 2016 when most of the new stations (set up after Phase III licenses, round 1 were issued) are fully operational. Digital audio platforms are gaining in popularity, opening up a new format for radio.

     

  • The winning entry in each category will be awarded a cash prize of Rs. 1 Lakh, a trophy and a citation

    Mumbai Press Club announces entries for Red Ink Awards

    By A Correspondent

     

    Mumbai Press Club invites entries for the prestigious National Red Ink Awards for Excellence in Journalism–2016. In the sixth year now, the Red Ink Awards have been instituted to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards.

     

    Entries must be submitted by February 29, 2016.

     

    Entries in the form of articles or stories published in the print & digital medium and television stories broadcast during calendar year 2015 [Category 1-9] and impactful photograph of the year [Category 10] published in the print or digital medium in 2015, are invited from Indian Journalists in the following categories:

    1.     Business
    2.     Crime
    3.     Environment
    4.     Health & Wellness
    5.     Human Rights
    6.     Lifestyle & Entertainment
    7.     Politics
    8.     Science & Innovation
    9.     Sports
    10.  The Big Picture (Photograph of the year) Mumbai Press Club will also honour the outstanding journalist by the following award.

    11. ‘The Journalist of the Year’ Award will be for a body of work in calendar 2015 that contributed to creating a lasting impact in any streams– print, digital or TV
    12. ‘Lifetime Achievement Award’ is for a senior journalist who has contributed substantially to the growth and strengthening of the profession

     

    The selection will be made by a special jury from amongst a shortlist drawn up by the Managing Committee of Mumbai Press Club. Responses from journalists will also be taken into consideration. The winning entry in each category will be awarded a cash prize of Rs. 1 Lakh, a trophy and a citation.

     

  • Parle Products handsover its advertising biz to Thoughtshop

    Thoughtshop bags creative mandate of Melody

    By A Correspondent

     

    Taking forward the iconic thought, ‘Melody  itni Chocolaty kyon hai?’, Parle plans to air its new TVC commencing from January 23, 2016.  The TVC is conceptualised by Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Productions.

     

    Following a multi-agency pitch, Parle Products appointed Thougthshop to create its new communication for Melody. Driving on its iconic tag line, ‘Melody itni chocolaty kyon hai… Melody khao khud jan jao’, the agency emphasises on the rich caramel based layer and chocolate core reminiscing the chocolaty taste.

     

    On handing over the Melody business to Thoughtshop, B. Krishna Rao, Deputy Marketing Manager, Parle Products states, “We aim to increase the brand recall through the new communication strategy targeting the youth. The purpose is to create the chocolaty urge by breaking a monotonous situation with a humorous twist. In association with Thoughtshop, we plan to roll out the campaign through TVC, Print and Radio”.

     

    Commenting on the win, Dhyani said, “It is always a privilege to work on an iconic brand under the Parle Products umbrella.  Melody’s tag line itself reinforces the chocolaty property of the brand, and thus we take the onus to carry forward the brand thought, continuing the legendary quest.”

     

    Retaining the iconic tagline, Dhyani and his team conceived a new strategy based TVC showcasing the irresistible urge of having a Melody toffee. Thereby, reinforcing the question-answer baseline, ‘Melody itni chocolaty kyun hain? ‘Melody khao khud jan jao’.

     

  • Padma Shree is the fourth highest civilian award in the Republic of India and is awarded by the Government of India, every year on January 26th, India's Republic Day

    Piyush Pandey, first adman, to be conferred Padma Shri for ad & communication

    By A Correspondent

     

    Piyush Pandey

    Piyush Pandey – Executive Chairman & Creative Director of O&M India has been awarded the Padma Shri. The Padma Shri is conferred by the President of India, and Piyush is the first person ever in the Advertising and Communication category to be awarded this honour.

     

    Padma Shree is the fourth highest civilian award in the Republic of India and is awarded by the Government of India, every year on January 26th, India’s Republic Day.

     

    The Padma Awards were instituted in 1954 to be awarded to citizens of India in recognition of their distinguished contribution in various spheres of activity including science, medicine, arts, education, sports, public affairs, industrialists, cine stars to conservationists and farming. It has also been awarded to some distinguished individuals who were not citizens of India but did contribute in various ways to India.

     

  • The 15th edition of the Effie Awards happen this evening (Jan 27), and all eyes are on who will be the Agency of the Year

    Will it be Ogilvy or Lowe Lintas or… ?

     

    It’s the Big Night for all the advertising agencywallahs. The Effie Awards, or the Effie’s as they are referred to, are happening today. At the Taj Lands End, Mumbai, 7pm onwards.

    Over a hundred brands that ran campaigns in India from October 1, 2014 to September 30, 2015 were eligible for entry and only a select few will be vying for the top honors across 26 award categories this evening, as can be seen in the shortlist announced by the Ad Club on Monday.

     

    The Advertising Club introduced many changes to revamp the awards. For one, entries could be submitted online. A new category called New Product or Service – Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile digital campaign category has been rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

     

    The question uppermost in everyone’s mind is on who will emerge winner of the coveted Agency of the Year title. Will it be Ogilvy yet again, or will Lowe Lintas seek revenge this year. Or could it be a slew of other players who have entered big skewing the scene a bit?

     

    Here’s the detailed shortlist of finalists for each category as received from the Ad Club:

  • Also appointed Richard Murphy, CVP Digital, Growth & Foundation Markets of McDonalds and Sandeep Seth, Brand Director, Global of SK-II (P&G)

    Meanwhile, Nagesh Alai appointed a Head of Jury at APAC Effie

    By A Correspondent

     

    Nagesh Alai, Vice Chairman, Global of FCB Worldwide, has been appointed Head of Jury at the APAC Effie other than a few others.  He has been part of the APAC Effie Jury for the past two years and is currently a member of the APAC Effie Committee.

     

    Commenting on his appointment, Alai said: “Advertising is all about creating awareness about a brand and triggering a behavioural change in the consumer. Effies platform recognises this truism. Hence, it’s an honour to be associated with APAC Effies it as a Head of Jury and help in selecting the best of the best advertising in the region”.

     

    This and a few other appointments (Richard Murphy, CVP Digital, Growth & Foundation Markets of McDonalds and Sandeep Seth, Brand Director, Global of SK-II (P&G) completes the Heads of Jury line-up for the 2016 Awards. Awards Chairman, Cheuk Chiang, commented “I’m absolutely convinced that with such a distinguished and experienced group of practitioners, the Effies in APAC will redefine and set new standards for effectiveness. It comes at a time when marketers want greater accountability and stronger results but fail to do this consistently. Inspiration will come from the best and most effective work that has been interrogated, scrutinised, evaluated and judged by the best in the business. There will be something to learn for all of us and it’s truly an honour to be working alongside such a distinguished and experienced group of thought leaders.”

     

    For the full jury, visit www.apaceffie.com.

     

    Finalists will be announced in March 2016, with the Awards Gala set to take place in Singapore end April 2016.

     

  • Ruhanen spoke of the importance of the India market to the agency globally, and the focus on growing the India operations around the Disruption® practice

    TBWA\India emphasises focus on Disruption

    By A Correspondent

     

    Troy Ruhanen, president and chief executive officer, TBWA\Worldwide and Philip Brett, president, TBWA\Asia, presented the agency’s vision around Disruption® and Disruption®LIVE, sharing some impactful, business-changing ideas from across the agency network.

     

    Ruhanen, who made his first visit to India since joining TBWA\ as global President and CEO, spoke of the importance of the India market to the agency globally, and the focus on growing the India operations around the Disruption® practice.

     

    Troy Ruhanen said, “TBWA\ sees immense opportunities in today’s start-up and challenger mindset in India. We want to be the go-to agency partner for brands hungry for disruptive growth in India. We have had an impressive new business run globally – and now want to see Disruption® and Disruption®LIVE at the core of our growth story in India.”

     

    TBWA\India recently appointed Govind Pandey as chief executive officer. Govind will be responsible for injecting fresh energy and driving growth across the TBWA\India operation.

     

  • Nitin has been with FCB Ulka since 1986, when he joined the agency as a Management Trainee

    Nitin Karkare appointed CEO of FCB Ulka

    By A Correspondent

     

    Rohit Ohri, Chairman and CEO FCB Ulka Group has announced the elevation of Nitin Karkare to the position of Chief Executive Officer, FCB Ulka Advertising. Prior to this Nitin worked as Chief Operating Officer, FCB Ulka – Mumbai & Bengaluru.

     

    Nitin has been with FCB Ulka since 1986, when he joined the agency as a Management Trainee. Over the years at FCB Ulka, he has worked on some of the oldest agency brands like Amul, Zee, Tata Motors, Wipro, ITC, Zodiac, Nerolac and many more.

     

    Commenting on the elevation, Rohit Ohri, Chairman and CEO FCB Ulka Group said, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the Company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realizing our vision for the Group.”

     

    Nitin combines an easy going nature with a keen creative eye to forge an effective partnership with his creative team, who is ever ready to give their best for him at all times.

     

    Shashi Sinha, CEO – IPG Media Brands India, added “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”

     

    Nitin Karkare

    Speaking on his new role, Nitin Karkare, CEO – FCB Ulka Advertising said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

     

  • The re-branding will encompass all aspects of the brand's visual identity, bringing in new goals and achievements to the company

    Vertoz unveils new tagline post rebrand exercise

    By A Correspondent

     

    Vertoz, a business of Trunkoz Group, has announced the company’s refreshed tagline – Ingenious Programmatic Plex. The brand’s significant business accomplishments over the last three years showcase the healthier, more contemporary aspects of the brand today. The new tagline indicates the growth of Vertoz from an ad network to a programmatic company. This re-branding will encompass all aspects of the brand’s visual identity, bringing in new goals and achievements to the company.

     

    As a startup, Vertoz is consistently growing and expanding its offerings into the online advertising marketplace. This significant growth and development presented the need to re-evaluate not just the tagline but also the brand positioning and future of the company. These positive changes of re-evaluating the tagline is not just to showcase the brand’s technology but to make people understand that the company has moved on to a whole new level and promises to make a change in the customer experience.

     

    Ashish Shah

    “The update to our tagline reflects the fresh, technologically evolved company that Vertoz is today. Our new tagline better reveals the new Vertoz – unique, technologically advanced and consumer friendly,” said Ashish Shah, Founder and CEO, Trunkoz Group & CEO, Vertoz. “As our customers sought out higher quality products we thrive to bring them something more unique and user friendly. Vertoz’s refreshed tagline is our way of sharing the news of our evolution with the broader ad tech community.”

     

    Hiren Shah

    Hiren Shah, Founder and Chairman, Trunkoz Group said, “Vertoz has done a lot in the online advertising industry in the past years and now that we are moving towards a technology powered world, Vertoz is moving along with it. With its new tagline, Vertoz has evolved to become a programmatic company where technology is everything. 2016 is the year for Vertoz, we plan on going big and playing it smart to create our own identity among the big players of the online advertising industry.”

     

  • Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm

    Roopak Saluja to present session at ADFEST 2016

    By A Correspondent

     

    Roopak Saluja, Founder & Chief Executive Officer at The 120 Media Collective in Mumbai will present an entertaining and informative session titled “Content is King. Distribution is God!” At ADFEST 2016, Saluja’s session will examine whether the distribution, monetization, engagement and promotion of content deserves more focus.

     

    “The wisdom of investing not just in content but in platform creation and longer-term audience building is rapidly striking brands the world over. As we navigate the flux, new business models evolve and hybrid organizations emerge, ones that allow for the building of content brands direct-to-audiences,” says Saluja.

     

    “During my session at ADFEST, I’d like to take the audience on a journey to help them see how distribution is emerging as the battleground for engagement. The lines have blurred between platforms and screens, bringing creators and audiences closer together than ever before.”

     

    After beginning his career in account management at Young & Rubicam Budapest, Saluja became an entrepreneur in 2006 with the launch of Bang Bang Films, which was named India’s second fastest growing company across all sectors in 2010. From Bang Bang Films he launched three other subsidiaries – Jack in the Box Worldwide, Sniper and Sooperfly – which now form The 120 Media Collective.

     

    “Roopak has successfully switched from advertising to entrepreneurialism and is now leading one of India’s fastest growing content production companies. I think delegates at ADFEST this year will learn so much from his session about the art of blurring the lines between communications, entertainment and technology,” says Jimmy Lam, ADFEST President.

     

    Saluja will present the session on Thursday 17th March from 16.00 – 16.45 pm.