MxMIndia

Category: ADVERTISING

  • Vivek comes with a 15 year testimony of working with global marketing communications companies

    Vivek Rao joins L&K Saatchi & Saatchi as CCO – North

    By A Correspondent

     

    L&K Saatchi & Saatchi announced the appointment of Vivek Rao as Chief Creative Officer – North. Vivek comes with a 15 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands.

     

    Commenting on the appointment, Anil S Nair- CEO and Managing Partner, L & K Saatchi & Saatchi said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Over the years Vivek has worked with eminent agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience & Havas Worldwide, where he has worked on brands like Sony SIX, Tide Detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications, Vaseline and many others.

     

  • In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers

    Kellogg’s Muesli launches new print ad campaign

    By A Correspondent

     

    Kellogg’s Muesli has unveiled its new print ad campaign designed to appear like an Instagram post. Through this innovative ad, the brand endeavours to go beyond merely showing the food and bringing alive the experience of the sensorial journey that this tasty breakfast offering takes you on. In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers.

     

    Through the new innovative design, the print ad aims to bring alive the product and give consumers the real ‘taste experience’ of Kellogg’s Muesli. The brand roped in renowned international food photographer, Stephen Clarke to bring to life the sensorial delight of enjoying the food. The attractive shots capture the multi-grain-cereal toasted to crisp perfection and garnished with rich inclusions like fruits and nuts. They are meant to highlight the appetizing features of the product and draw consumer reaction of desire to experience the multi textured taste of the food.

     

    Speaking at the launch of the campaign, Harpreet Singh Tibb, Director of Marketing, Kellogg India, said, “Kellogg’s Muesli is a multi-grain multi textured breakfast that is a unique food experience in itself. Through the new campaign of Kellogg’s Muesli, we are attempting to take consumers on a sensorial journey that will demystify our Muesli food and the consumers will enjoy. The ad which imbibes the look and feel of an Instagram post raises interest levels with its appealing food shots. It captures the varied textures and flavors of the food making it visually delightful and tempting to consumers”.

     

    A big part of the campaign is sampling to induce trials. In this regard, Kellogg’s Muesli has kicked off an on-ground sampling exercise where the plan is to do 1 million samples.  “At the point of sales to bring alive the campaign and demystify the food for shoppers in the store, the brand has partnered with Blippar, the augmented reality platform. This augmented reality campaign is a first of its kind in the FMCG space in India.  Through this campaign, we aim to communicate the core proposition of Kellogg’s Muesli being the tastiest breakfast option for young working adults”, he further added.

     

  • Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016

    It’s official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO

     

    By A Correspondent

     

    It’s now official. Former Dentsu India chief Rohit Ohri is joining FCB Ulka as Group Chairman and CEO. This is effective January 2016. Ohri, who is currently in Singapore, told MxMIndia that he will serving a cooling off period as per the Dentsu contract and is looking forward to the FCB Ulka stint.

    Ohri told MxMIndia that he would be located essentially in Mumbai when he joins FCB Ulka. This will be the first time he will have Mumbai as his permanent base, having worked first in Kolkata and more recently in New Delhi NCR.

    So did he decide on the FCB offer before he accepted the new opportunity at Dentsu in June? Not at all, said Ohri. “I signed on the FCB papers only last week and moved to Singapore in June itself,” he said.

    Meanwhile, Carter Murray, worldwide CEO of FCB, issued a confirmation on Ohri’s appointment. Ohri will succeed current CEO and Group Chairman Nagesh Alai who, after 25 years with FCB, is moving into the role of Global Vice-chairman at FCB, working on special initiatives for Murray.

    “I want to thank Nagesh for dedicating his career to our FCB operations in India and for helping FCB Ulka become one of the strongest agencies in the country. I look forward to working with him on special global initiatives,” said Murray.

    On Ohri, Murray said the following in a communiqué: “When Nagesh and the Board introduced me to Rohit as someone they felt fitted the culture of the company, I was struck by his passion for what we do, his focus on great work and strong client relationships, and his natural gravitas. If you add his track record in the industry, Rohit is someone whom I think will lead FCB Ulka forward with vision and energy, and keep the flame strong.”

    With FCB’s newly restructured global company, Ohri will serve as a member of the global operating committee and report directly to Murray in New York.

    “FCB has gone back to its roots and is reigniting its brand essence under Carter’s leadership. The opportunity to partner with him, in what could be the most defining time in the history of FCB convinced me to quit my regional assignment and come back to India,” said Ohri in the statement.“FCB Ulka has a rich legacy of creating solid brand-building work. It’s a company that values partnerships, people and culture. The opportunity to build on this legacy and to take a great agency to greater heights is truly exciting. I’m delighted to be at the right place at the right time and with the right people.”

    Ohri will be supported by FCB Ulka’s management board, which includes Shashi Sinha, Executive Director, Lodestar Media and CEO – IPG Mediabrands; Niteen Bhagwat, Executive Director, Interface Communications and Asterii Analytics; MG Parameswaran, Executive Director of FCB Ulka Mumbai and Bengaluru, FCBi, Cogito and Arvind Wable, Executive Director, FCB Ulka Delhi.

     

  • Virat Tandon named CEO. Shriram Iyer to be National Creative Director

    Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD

    By A Correspondent

     

    Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, Mullen Lowe Lintas Group unveiled more details about the new agency.

     

    Mullen Lintas officially launches on August 1, and will be headquartered in Mumbai with offices in New Delhi (NCR) and Bengaluru. Speaking of the new agency, Joseph George, Group CEO–Mullen Lowe Lintas Group says, “India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our “big agency” ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT”

     

    Mullen Lowe Lintas Group also announced the appointment of Virat Tandon as CEO of Mullen Lintas. Virat returns to India after a three year stint with Mullen Lowe Group in Singapore where he was Global Business Director for the Unilever brands Lifebuoy and Fair & Lovely.

     

    A part of the network for over a decade, Virat first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior and leadership roles in the agency over that time. A Unilever veteran of over 10 brands and 60+ countries, he has worked in India on clients including Maruti Suzuki, Nestle, Dominos, Sony Audio, Dabur, NIIT, ITC, GSK, Holiday Inn and AT&T; and previously ran Lowe’s healthcare agency in India, LinHealth. Prior to joining Lowe Lintas, he worked with WPP agencies Rediffusion, Grey and Contract.

     

    Speaking of the new agency, Virat says, “Mullen Lintas is born ahead of the curve and intends to remain a mash-up of the enduring and the emerging. Our founding team has the pedigree and the class of massive brand-successes under their belt. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Our advantage is that Mullen Lintas has no such baggage and that allows us to leap-frog this need to change and adapt. We understand that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. We will equip ourselves to play a pivotal role for our brands.”

     

    Also joining the Mullen Lintas leadership team is Shriram Iyer, who takes on the role of National Creative Director. Shriram spoke of his new role, “A great ambition for the agency and a wonderful team to work with, I am excited about what we can create. Our approach to enriching our capabilities is what we call ‘core plus one’. While we continue to practice our core skill sets, we will commit ourselves to adding people who bring with them a +1 skill or area of expertise. We believe this is critical and makes us ‘present ready’.”

     

    Currently ECD and creative head for the Delhi offices of Lowe Lintas, Shriram moves to Mumbai in this new role. He has been with the group since 1998 and played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices. In his recent role, Shriram has been instrumental in the success of clients such as Google, Micromax, OLX, Hero Motors, Havells and Maruti Suzuki among others. His work on Havells appliances (#RespectForWomen) is among the most awarded campaigns from India at marketing effectiveness award shows. Some of Shriram’s recent campaigns include #SellPhone, ‘no chipkoing’ and ‘Let what you love LIVE’ for OLX; Hawa Badlegi for Havells Fans; and Micromax Canvas and Sliver, both featuring Hugh Jackman.

     

    Amer Jaleel, Chairman and CCO – Mullen Lintas sums it up, “Virat has been a great business partner to me in managing the global mandate on Lifebuoy, and Shriram has been a driving force behind what Lowe Lintas Delhi has achieved in the past few years. I thoroughly enjoy working with both of them and couldn’t have asked for better friends to the start the Mullen Lintas journey with.”

     

  • The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen

    O&M Blr unveils new ad campaign for MTR Foods

    By A Correspondent

     

    MTR Foods has unveiled a new advertising campaign for its Breakfast Mixes range of products to bring alive the joy of weekend family breakfast in every Indian household. The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen and helps her create a perfect beginning to a great weekend with family.

     

    The heart of the campaign lies in the simple insight that while homemakers are rushed for time on weekday mornings, weekend breakfasts tend to be more relaxed with taste and variety becoming the focus. This is why MTR’s easy-to-make breakfast mixes prove to be an ace up the homemakers sleeve by providing convenience, variety and wholesome taste. The objective of the new campaign is to communicate how MTR’s wide range of Breakfast Mixes is a great fit for weekend consumption and a natural choice for families to come together and enjoy a delectable breakfast spread.

     

    Vikran Sabherwal, Vice President – Marketing, MTR Foods said: “Breakfast mixes has been one of our successful categories and has huge potential going forward as well. Our research has shown that variety is a key hook for weekend breakfasts and with sixteen different breakfast solutions, variety is MTR’s USP. We took this thought forward and understood from consumers that variety combined with a relaxed weekend morning are perfect ingredients for the family to bond. Our new communication brings this thought together.”

     

    Explaining the rationale behind the campaign, Shamik Sen Gupta, Group Creative Director, Ogilvy & Mather – Bangalore said: “The campaign was aimed at establishing the ‘weekend’ as a consumption occasion for MTR breakfast mixes. The creative concept took the 6-arm device, which had become synonymous with MTR from the last campaign and gave it a fresh spin with the family. In the commercial, we see a family on Sunday morning, working in tandem to help mom make breakfast. The six-arm moment comes through as a finale to their synchronized movement. This helped us position the weekend breakfast as a fun-filled family event rather than just showing the homemaker in the kitchen.”

     

    The campaign has been released in three Indian languages spread over six weeks across TV channels and digital mediums.

     

  • Two new TVCs reiterate that there is something valuable in every OLX transaction

    Olx kicks off Phase 2 of ‘Keemat Bhi…’ campaign

    By A Correspondent

     

    On the back of a positive response to ‘Keemat Bhi, Kuch Keemti Bhi” launch campaign earlier this year, Olx has launched the second edition of the same. Two new commercials released under the campaign depict that there is both value and something valuable hidden in every Olx transaction. The two films aptly bring out the importance of being able to make others happy, while fulfilling one’s own aspirations.

     

    Said Amarjit Singh Batra, CEO, OLX.in, “Our second ‘Keemat Bhi, Kuch Keemti Bhi’ campaign is based on the resounding response to the first campaign from across the country earlier this year. As a consumer-to-consumer (C2C) platform, human connection is at the core of our business. Olx has always given people the best value for their used products, but every product is also tied to its user through a unique story, which is invaluable. These two Ads celebrate those invaluable aspects of an Olx transaction.”

     

    The latest “Keemat Bhi, Kuch Keemti Bhi” campaign features two films – A Phone. A Picture. And a lifetime of friendship in Kashmir’, which has been shot entirely in Kashmir, and ‘Old Treasure Found’, which has been released in Tamil, Telugu, and Malayalam.

     

    ‘A Phone. A Picture. And a lifetime of friendship in Kashmir’ depicts the story of a local shopkeeper and an army officer, and the beautiful friendship shared between the two. The second film features legendary actress Kanchana, who has acted in films in various languages including Tamil, Telugu, and Malayalam.

     

  • To focus on online outreach for its brands – Wild Stone & Secret Temptation with a special emphasis on consumer engagement

    McNROE appoints 22feet Tribal as its digital agency

    By A Correspondent

     

    McNROE Consumer Products has announced the appointment of 22Feet Tribal Worldwide as its digital agency. The company, which is known for its brands Wild Stone and Secret Temptations, has brought the digital agency on board to lead its digital efforts across online platforms with a special emphasis on consumer engagement.

     

    22feet Tribal Worldwide will be responsible for the digital strategy across the McNROE’s entire portfolio- Wild Stone and Secret Temptation. The agency will lead digital brand planning across businesses and develop strategic brand campaigns for the digital platform to strengthen the connection between the two brands and their respective consumers.

     

    NK Daga, Director-Founder, McNROE said, “We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide’s strong strategic capabilities combined with the understanding of our business made them the perfect agency partner to help us engage with our customers online.”

     

    Commenting about the partnership, Vineet Gupta, Managing Director at 22feet Tribal Worldwide, said, “We are extremely excited about our partnership with McNroe Consumer Products Pvt. Ltd. for its brands Wild Stone and Secret Temptation. Wild Stone is a brand that has cemented itself in Indian consciousness with their distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business.”

     

  • Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals

    Orchard appoints Lubna Khan as National Strategy Head

    By A Correspondent

     

    Lubna Khan

    Orchard Advertising has announced the appointment of Lubna Khan as National Strategy Head. Lubna will be based out of Orchard Advertising’s Mumbai office.

     

    Lubna’s inclusion in the leadership team of Orchard Advertising is a significant development in the agency’s journey of growth, where the ambition is to offer business solutions to clients backed by strategy and insights and not just communication ideas.

     

    Kaizad Pardiwalla

    Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, said, “Lubna is an award winning brand and innovation strategist. I’m truly delighted to state that in her we have found an exceptional leader to drive Orchard’s strategy. She is a rare talent who understands innovation, business strategy, and creativity, and possesses an impressive track-record of creating communication with demonstrable impact on brands, businesses, culture and people. I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game changing solutions for clients. Lubna will play a key role in collaborating with Orchard’s robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals.”

     

    Rajeev Sharma

    Rajeev Sharma, National Planning Director, The Leo Group India, adds, “We are proud to bring Lubna on board to lead strategy at Orchard. She is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base honed over a broad spectrum of multinational and Indian leadership brands across the country.”

     

  • The seminar was held at the Taj Deccan, Banjara Hills

    IAA India Chapter hosts ‘Let’s Get Real’ seminar in Hyderabad

    By A Correspondent

     

    The India Chapter of the International Advertising Association conducted a knowledge seminar on Saturday, July 25 as part of the ‘Let’s Get Real’ series focusing on real estate advertising and marketing. The seminar was held at the Taj Deccan, Banjara Hills, 4pm onwards.

     

    Welcoming the audience, KRP Reddy, Marketing Director, Sakshi Media Group said, “Real estate is poised to achieve unprecedented growth and Brand Hyderabad is a new magnet for investors and real estate prices are seeing an upward surge.” Srinivasan K Swamy, President IAA India Chapter & Vice President, Development, IAA Asia Pacific mentioned “IAA believes that two verticals that need the support of professional agencies are the real estate and retail industries. Advertising and marketing agencies can help these mostly family-owned and -run businesses with outside thinking.”

     

    Starting the proceedings of the seminar, Sandip Patnaik, Managing Director, Jones Lang LaSalle said, “The last four-five months have seen a tremendous change in Hyderabad. The HR firm Mercer listed has Hyderabad as the best city in the country to live in.”

     

    Isaac Jacob, Professor, Somaiya Institute of Management Studies and Research spoke on marketing in the downturn. “What you should do is avoid gimmicks,” he advised. “Find out which marketing programmes work and which don’t. Focus on the benefits and advantages of your product.” Innovative advertising, humour and social media are a great help during a downturn, Prof Jacob added.

     

    Charulata Ravi Kumar, CEO, Razorfish India underscored the need to look at the digital media as a means to send the message. “Your rivals are not your only competitors, given the alternative options in the market place ” she said. She further added, “associating with other brands can add value to your brand. And don’t compromise on the content of your website. Look at the best websites even if they are not related to your business to get inspiration”.

     

    Preeti Vyas, Chairperson, Vyas Giannetti Creative spoke on the importance of branding of real estate projects. She provided examples on how to differentiate properties that are absolute premium, luxury and for the middle class.

     

    An engaging panel discussion moderated by Pradeep Dwivedi, Chief Marketing and Corporate Sales Officer, Dainik Bhaskar was held with P Dashrath Reddy, President, TREDAI; G Hari Babu, President, APREDA; Neeta Patel, Marketing Manager, Naman Group and Sonal Seth, luxury and experiential marketing specialist.

     

  • This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus

    Maxus wins Paper Boat mandate

    By A Correspondent

     

    Sanchayeeta Verma

    GroupM media agency Maxus has bagged the media mandate for Paper Boat. This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus.

     

    Commenting on the occasion, Parvesh Debuka, Marketing Head, Paper Boat, “’My love affair with Maxus began some time ago. I was bowled over by their charm (and the data analytics). I think it will be lots of fun working together.”

     

    Commenting on the win, Verma said, “We are extremely delighted to have Paper Boat with us. Our vision is two-fold – one to make the drink extremely popular and increase their visibility. The second would be to communicate their brand proposition of „memories‟ through an effective media mix and creative strategies. Our approach will be both strategic and tactical for meeting our goals!”

     

  • Swati is the only Indian who will be judging Clio Awards this year

    Dentsu’s Swati Bhattacharya to judge at Clio

    By A Correspondent

     

    Dentsu Mama Lab’s Swati (Arundhati) Bhattacharya has been chosen as one of the esteemed Jury members at the Clio Awards’ 2015. The awards will be held in Spain next week. She will be representing Dentsu Mama Lab and will be on the judging panel for the ‘Innovative and Integrated Campaign’ category. Swati is the only Indian who will be judging Clio Awards this year.

     

    Swati, head, Dentsu Mama Lab, is a writer whose work focuses on gender, feminism, urban life, love and popular culture and spans many forms including  advertising, documentary, short films and blogs. Her writing has been published in everything from national newspapers to viral content sites on the internet. Starting life as a junior copy trainee in JWT and later moved on to become the national creative director before leaving her first job.

     

    She joined Dentsu in November last year to set up Mama Lab in India.

     

  • Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours

    O&M launches new campaign for Cadbury Dairy Milk

    By A Correspondent

     

    Ogivy & Mather has unveiled a new campaign highlighting the launch of two limited edition variants – Black Forest and Coffee Almond. With friendship day around the corner, Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other’s lives, just like its range of flavours.

     

    Prakash Nair, Senior VP and Neville Shah, Group Creative Director, Ogilvy & Mather said: “India has an emotional relationship with CDM. To India, CDM is more than just a chocolate. The challenge was how to present the multiple flavour offerings from CDM and build on the emotional bond. Friendship Day which is coming up in August, presented the right backdrop to land this offering. It was simple, really. Because if we look at our own lives, we all have different friends and each one adds a special flavour to our lives. The idea just simply fell in our lap.”

     

    Prashant Peres, Director – Marketing (Chocolates), Mondelez India said: “For many years now, Cadbury Dairy Milk has represented a plethora of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. This  Friendship  Day,  we  want  to  celebrate  another  very  important part  of  our  relationships  –  our  friendships.  Just  as  every  friend add a  special  flavour  to one’s  life, the  variety of Cadbury Dairy Milk flavours like Original, Fruit & Nut, Crackle, Roast Almond and our new limited edition flavours – Coffee Almond & Black Forest will add a special flavour to this day. Our new television commercial also supports this thought.”

     

    This film has been produced by Remarquer Films and directed by Vikramaditya Motwane, an acclaimed film director and screen writer.