MxMIndia

Category: ADVERTISING

  • As part of this exercise, Alok Sinha has been brought in as President, Planning

    Ogilvy Gurgaon strengthens leadership team

    By A Correspondent

     

    The Gurgaon office of Ogilvy has recently announced a number of additions to its senior management team.

     

    Alok Sinha

    As part of this exercise, Alok Sinha has been brought in as President, Planning. With over 20 years of experience across research, advertising, media and digital, Alok has worked with brands like IBM, Unilever and Vodafone. He has also had extensive experience across South East Asia, in a regional communications planning role at Aegis and subsequently as lead on the P&G businesses at Carat, Philippines. Most recently, he led the strategic digital mandate for Mindshare in South Asia, where his focus was on strengthening Mindshare’s planning product and the strong integration of digital thinking on businesses including futuristic projects like the Loop Room.

     

    Kapil Arora

    Kapil Arora, Branch Head, Ogilvy Gurgaon said “Over the last three years, the office has grown significantly across disciplines and we felt the need to bring in the right talent to help navigate our clients’ businesses through a rapidly changing environment.”

     

     

    Ajay Gahlaut

    Ajay Gahlaut, Executive Creative Director, Ogilvy North said, “As our business gets more dynamic and interconnected every day, we are constantly looking for leaders who can join the dots effectively and enable a better, more integrated creative product.”

     

     

    Chandana Agarwal

    Chandana Agarwal has taken on the role of Managing Partner of the Advertising function. Chandana has been with Soho Square and Ogilvy Gurgaon for over four years now and has been responsible for great work across brands like Philips, Sprite, Taco Bell, Pernod Ricard & Honda, amongst others. In her role as Managing Partner, she will work with Kapil to steward the advertising business of Ogilvy.

     

    Namrata Balwani

    Namrata Balwani has been appointed as Senior Vice President and Head of Ogilvy One, Gurgaon. Namrata moves in from Media2win, a digital agency she co-founded, where she was CEO. A graduate from MICA, she has been at the forefront of media & the digital medium in particular, leading a host of brands to success and recognition across the Abbys, Yahoo Big Idea, IAMAI, Campaign India & many other industry awards.

     

  • The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment

    Parryware unveils new brand image

    By A Correspondent

     

    Parryware unveiled its all new refreshed look of bathroom products. Present at the launch was Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother, Perizaad Zorabian.

     

    The re-launch aims to re-establish Parryware’s leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment. The brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.

     

    Ecstatic at the relaunch, Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd said, “We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India.” He further adds, “With a boom in India’s housing sector, we at Parryware endeavor to provide best in class products for our consumers. We will be scaling the length & breadth of the country, thereby enabling us to reach out to a wider audience.”

     

    To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities, maintaining high focus on quality, launch new businesses & new channels by end of FY 2015 across India.. The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years for ramping up production capacity, R&D and new product launches

     

  • The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences

    ‘Is Anyone Listening?’ @ Media Review 2015

     

    By A Correspondent

     

    On a day that threatened to be washed out thanks to a heavy downpour, the Advertising Club hosted its annual event, Media Review 2015, on Tuesday in Mumbai. The speakers included Shashi Sinha, Chief Executive Officer, IPG Mediabrands India, Meenakshi Menon, Founder and Chairperson, Spatial Access; Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group, and Punitha Arumugam, Head of Agency Business (India & SEA) at Google.

     

    Each speaker spoke on the topic ‘Is Anyone Listening? How Did Ad and Media Industry Combat The Challenge Of Continuous Partial Attention of Audiences.’

     

    “The ad model cannot continue to behave like an ostrich,” Meenakshi Menon said stressing that clients want to see the model changed. Most agencies today have launched a digital unit, but have no idea what to do with it, she added. “Companies live quarter to quarter, clients are restless and CMOs want to change the set up,” Menon said.

     

    Pradeep Dwivedi painted a colourful portrait of the print medium in India. The challenge is of how to get your attention back, he said talking about how we ought to rediscover print. It is not true that print isn’t emotional he said, print can be just as emotional as TV he pointed out highlighting a few print ad campaigns that were much talked about. “Print continues to evolve, and it takes up social issues as well more than any other medium,” Dwivedi said. Marketers need to get out of this metrocentricity, step out of the metros and figure out what people want, he said.

     

    Shashi Sinha, dwelled on the topic of managing media in a continuous partial attention world. He quoted Lord Kelvin, ‘If you cannot measure it, you cannot control it’, he said stressing on the importance of having a reliable measurement system in place. The core reason for the well-being of the industry is measurement, he pointed out. “Programmatic is the buzzword these days and we ought to link digital, TV and print measurement,” he said.

     

    “Big egos have little ears,” Punitha Arumugam said talking about the importance of paying attention to the consumers. “We have to listen to the consumer in this moment, now, not tomorrow,” she said. Arumugam cited examples of advertisements that have paid attention to the needs of the consumer no just on a product level but beyond. She spoke about Dabur’s ‘Brave and Beautiful’ ad campaign as well as Dove’s ‘Be Beautiful’ campaign. She also discussed the thought behind the Horlicks’ ad that set out to prove that Horlicks mixes in milk before you can skip the ad.

     

    Sam Balsara, Founder and Chairman, Madison World led the panel discussion with the four speakers next. The panellists discussed the changes taking place with the dawn of the new media and whether this changes the traditional values in this space. “The pivot is no longer the medium, but the consumer. The industry this needs to change pivot,” Menon emphasised.

     

    Very soon, agencies are going to be independent data providers, Arumugam said. “Tomorrow there’ll be data available in plenty; it’s about how you use the data.”

     

    The evening also witnessed a presentation on AdAsia 2015, Taipei to be held from November 22 to 25, 2015.

     

  • Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee

    The Curious Case of Amitabh’s Kisan Channel endorsement fee

    By Vasudha Venugopal

     

    Ad agency Lowe Lintas on Tuesday said that it had been authorized by the DD Kisan channel to negotiate with Amitabh Bachchan for endorsing the channel and the actor’s office had originally approved the fee.

     

    Meanwhile, senior officials at the I&B ministry and Prasar Bharti said they had no knowledge about the contract between DD Kisan with Bachchan and that it was not approved by the the Prasar Bharti board. “DD Kisan had formally authorised us on 31.03.15 to negotiate on their behalf with Bachchan’s office. After much negotiation, Bachchan’s office on 12.05.15, sent communication to Lintas on the fee approval. Post receipt of this communication from-Bachchan’s office, we sent the necessary paperwork to DD Kisan who then went ahead with the processing and release of the payment to Lintas,” a Lintas spokesperson said in an emailed statement.

     

    The spokesperson said on July 20, the agency was informed by Bachchan’s office that after reviewing the ‘work-in-progress contract’, the actor had taken a decision that he would not charge any fee on issues involving social and those in the best interest of the nation. “ … In light of yesterday’s development, we have initiated the process of refund ( which will be concluded today ) to our client, DD Kisan,” said the spokesperson., adding that payment was pending to Bachchan.

     

    The proposed Rs 6.89 crore payment to Bachchan for appearing in a promotional campaign for the DD Kisan channel, which was launched by Prime Minister Narendra Modi two months ago to mark the first anniversary of his government had become controversial with the I&B ministry issuing a probe into the matter and the PMO also making enquiries. I&B officials and the Prasar Bharti board said the Bachchan deal was not approved by the board.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • In their new roles Bobby and Partha will continue to report to Nakul Chopra CEO of Publicis Worldwide South Asia as they will take on larger responsibilities to partner him in managing all business units in the region

    Bobby Pawar & Partha Sinha appointed Managing Directors, Publicis South Asia

    By A Correspondent

     

    Publicis Worldwide South Asia has announced the promotion of Bobby Pawar and Partha Sinha to Managing Directors. This moves comes as the India agency consolidates following a period of sustained growth that has seen it double its size in the past two years.

     

    In their new roles, Pawar and Sinha will continue to report to Nakul Chopra CEO of Publicis Worldwide South Asia as they will take on larger responsibilities to partner him in managing all business units in the region. A key focus will be to elevate the agency’s effectiveness in communication that helps lead the change for clients.

     

    As Managing Director and Chief Strategy Officer, Sinha will lead all strategic development. He will take additional responsibility for the P&L of the Consulting, Design and Digital services in South Asia. Meanwhile, Pawar will be Managing Director and Chief Creative Officer. He will lead creative development and ensure the increasing infusion of digital channels for all Publicis Worldwide entities in the region.

     

    According to Chopra, the promotions were clear recognition of the positive impact and leadership both executives had demonstrated in leading their agency teams and client relationships, adding: “Both Bobby and Partha have played pivotal roles in delivering the expectations of our clients and in vastly improving our product. They have worked very closely with me and taken the lead in helping Publicis grow at a very rapid rate. These promotions not only recognise their past achievements but also focus on the future where we have high expectations for the continual transformation of our business.”

     

    In a statement, the new MDs said, “Publicis is on a fast growth track and is increasingly becoming a significant power in partnering clients in the new age environment. Our objective is to become the most significant partner available in this market for brands to navigate and lead the change in society, culture and the marketplace. We are on our way there.”

     

    Added Loris Nold, CEO for Publicis Worldwide, APAC and Emerging Markets: “Publicis South Asia without doubt has a world-class management team and have achieved great results in the past few years. With Partha and Bobby taking a bigger role, I am very confident that we are best positioned to help our clients in their marketing transformation.”

     

  • Tomorrowland has always been a bridge to connect fans across the globe

    Percept Live to host Tomorrowland in India

    By A Correspondent

     

    Tomorrowland is set to celebrate its 10th anniversary this year. Held in association with Percept Live, the Live Entertainment division of Percept Limited, fans will get an opportunity to catch the likes of music legends Armin van Buuren, Martin Garrix, Dimitri Vegas & Like Mike live, albeit on a big screen.

     

    Tomorrowland has always been a bridge to connect fans across the globe. The festival tickets sell out in record time, and this means that a lot of folks get left out each time. This prompted the organizers to facilitate a satellite link up from Boom in Belgium (where the festival is being held) to reach the fans in India. With a healthy dose of Tomorrowland magic, an indoor event will be organised by Percept Live, offering Indians a chance to experience the festival firsthand, from this end of the world, along with additional local DJs and plenty of showmanship and fireworks thrown in to enhance the experience. The livestream and the timing of the fireworks and lights will adhere to a a very strict follow-up so that an exact same “activation” is created across Belgium, India and Mexico.

     

    Shailendra Singh, Joint Managing Director, Percept Limited said, “Dance Music has the power to socially unite people around the world. It is a music of pure energy, without language and without borders. Tomorrowland has connected the entire world through the language of dance music, and has been a great source of inspiration for us. The Tomorrowland live stream experience will help take our mission statement to ‘Unite the World’ one step closer.”

     

    Unite will be held on Saturday, July 25, 2015 from 11.00 pm onwards at the Dome, NSCI in Worli, Mumbai. Percept Live will be creating a Fan Park concept and elevate the experience on ground technologically. The Special Effects, Lights, CO2, Lasers, Pyrotechnics and Sound will be in sync with what is happening live at Tomorrowland.

     

  • In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region

    Sriram Sharma to head South @ Mindshare

    By A Correspondent

     

    Mindshare has announced the appointment of Sriram Sharma as Leader – South, Mindshare.

     

    In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region. He will be operating out of the Bangalore office and will be directly reporting in to Prasanth Kumar, CEO South Asia, Mindshare.

     

    Sriram brings to Mindshare a rich experience of over 18 years, having worked across multiple industries like advertising, mobile marketing and branding. He has also worked on several blue chip clients like Britannia, TITAN, Samsung, Dell, Sab Miller, Himalaya Drug Co. Currently with MediaCom, Sriram looks after the business in the Bangalore and Chennai office.

     

    Prasanth Kumar, CEO South Asia said, “We are glad to welcome Sriram into the Mindshare family. His motivation and wealth of experience across industries and markets makes him the right person to assist in driving the growth of the agency. For us, South is a very important market and I am confident he will be able to lead the south division to even greater heights.”

     

  • India's first professional three-year undergraduate program based on a work-study model

    ISDI WPP School of Communication launched in Mumbai

    By A Correspondent

     

    WPP and the Indian School of Design and Innovation (ISDI), a fast-growing recognized leader in arts and design vocational education, jointly announced the establishment of the ISDI WPP School of Communication.

     

    Located on ISDI’s state of the art campus in the heart of India’s business capital, Mumbai, the ISDI WPP School of Communication marks WPP’s first foray into the Indian education sector. The partnership will help create India’s first professional three-year undergraduate diploma program in communication based on a unique work-study model that will bring together a strong academic and creative curriculum combined with practical application.

     

    The admissions process is currently underway through an online application form. The school recently hosted its first Accepted Students day where students and their parents had an opportunity to interact with the leadership team and faculty. The inaugural batch will commence in August 2015 with the first cohort of 60students.

     

    The ISDI WPP School of Communication is WPP’s second education initiative globally. In 2011, WPP in partnership with the Shanghai Arts and Design Academy established the WPP School of Marketing and Communications in China. The program has just successfully completed its fourth year with 220 students enrolled.

     

    WPP and WPP companies, which are globally recognized for their in-house training and development programs, have worked closely with ISDI to develop the School’s curriculum and hire full-time faculty. Radha Kapoor, Founder & Director, ISDI, will lead the School’s board of directors. Additionally, senior staff from WPP companies will serve as part-time faculty and act as mentors. Internship and training opportunities will also be provided to students. An Executive Council has also been set up to oversee the smooth functioning of the 3-year program. ISDI is represented by Dr. Indu Shahani, Dean HR College, Radha Kapoor & Siddharth Shahani, Directors, ISDI; and WPP India by Ranjan Kapur, Country Manager, Paul Mower, Country Finance Director and Madhukar Sabnavis, Vice Chairman & Country Head of Discovery & Planning, Ogilvy & Mather.

     

    While the list of visiting faculty will be marked by celebrated names such as Piyush Pandey, Executive Chairman and National Creative Director at Ogilvy & Mather, and Roshan Abbas, Managing Director at Encompass Events, the program directors will include the likes of Madhukar Sabnavis, and CVL Srinivas, CEO at GroupM for South Asia, among others.

     

    Commenting on the partnership, WPP CEO Sir Martin Sorrell said, “Amid strong growth in the wider economy and, more specifically, in our sector, India is facing a pronounced talent shortage, one that is expected to become even more acute in the future.” He added, “As the leading communications group in India and the world, WPP is committed to helping India to further develop the already high level of creative and professional talent in this sector.”

     

    Speaking on the supply-demand gap for fresh talent in the industry, Ranjan Kapur, Country Manager – India at WPP, said, “We employ approximately 15,000 people (including associates) and on an average, we need 3,000 new recruits every year, including replacements and first timers and this school is just a small beginning. We hope to expand this to be able to cover a significantly large part of our requirements and turnout 400-500 young men and women every year from our school. Our first batch of 60 students is just the beginning.”

     

    The School will offer students a three-year undergraduate program, wherein, the first year comprises of basic marketing and communication subjects and the second and third year offers students four major specialisations to choose from- Advertising and Communications, Media, Activation and Digital Marketing and Public Relations. WPP Lectures will run from Monday to Saturday, in the afternoons. Throughout the three years, students will be taught and mentored by top professionals from WPP and the industry, will work on live projects, build a portfolio, develop practical work skills, and have the opportunity to intern with WPP companies and get international exposure through student exchange and study abroad programs.

     

  • With Domino's Pizza, Godrej No 1 soaps and Indian Express are among the six business the leading independent won in the first two quarters of 2015

    Creativeland Asia shifts gears. Version 2.0, a cool office & some big wins

    By A Correspondent

     

    Eight-year-old independent Creativeland Asia (CLA) known for its benchmark work on large brands like Cinthol, Frooti, Audi, Mercedes and MTS telecom is back with a bang.

     

    CLA has signed on integrated mandate for Domino’s Pizza, Godrej No1 soaps, the Rs 1000 cr soap brand from Godrej, the Indian Express Newspaper, She comfort Sanitary Napkins from Emami and the digital mandate for Jet Privilege.

     

    The total spends size of all these brands put together is estimated at Rs. 250 cr. The pure revenue to CLA could be estimated at Rs 21 to 25 cr which would not only compensate for the Parle Agro split in January but actually adds more than double the revenue it lost.

     

    Sajan Raj Kurup

    On the big wins, Sajan Raj Kurup, Founder & Creative Chairman of Creativeland Asia said “We stepped up the game when it was required. Every one did their bit as planned and the results are quite obvious. We have added substantial new business in the first two quarters of the year. Not a bad way to start a year I suppose. We have surpassed our target for the year in the first two quarters, so we have decided to opt a slightly different business strategy for the rest of the quarters.

     

    For Domino’s the apart from mainline work, Creativeland has been entrusted with integrated marketing duties which includes precision marketing and digital mandates as well.

     

    Said Harneet Singh, VP Marketing, Dominos: “We needed more strategic and creative minds to work with us, as partners,  to grow the brand and hence we selected CLA as our new agency partner in addition to our incumbent creative agency. We believe the strengths of CLA are very complimentary to our thinking and approach and together we can do some very interesting work on brand Domino’s.”

     

    For Godrej No1, Creativeland has been entrusted with integrated marketing communications mandate and to design and grow the No1 range including soaps face-washes and other NPDs.

     

    Sunil Kataria, Head of Sales & Marketing, GCPL said: “We have been working with CLA since 2011 and one of the things that I really appreciate about them is the ability to come up with genuinely creative ideas for the big moments . One of the reasons they are able to do this is because the top leadership themselves get involved into understanding the brand essence and tonality in depth and that makes a difference.”

     

    For Emami, Creativeland will be relaunching their newly acquired She comfort Sanitary napkins, Apart from Integrated marketing communications, CLA has been entrusted the responsibility of redesigning and revamping the brand including its packaging design.

     

    CLA has also been entrusted the responsibility of revamping brand Indian Express with their integrated marketing communications mandate. Their multimedia campaign which involves print, TV and digital will hit later this week.

     

    Currently, Creativeland has 14o-odd people working across disciplines and offices. On this new phase of the agency, Raj Kurup elaborated: “As most organisations that are born in the internet generation, Creativeland has always been in a constant state of reinvention. We have had eight awesome years, where work has always been Centre-stage. During these years, we had also sown seeds of our own ventures that are outside of advertising and design. CLA 2.0 is going to be Creativeland in a different gear. We are preparing for the next 10 years. We have made some fundamental changes in our organisational structure and added a Culture & Marketing team. Our technology team is all set. We have also spun out or Digital production department into a separate tech company called Creativeland Technologies which now houses end to end tech solutions spanning front-end and back-end solutions with a CLA edge. Our design team is looking beyond brands and identities alone and  venturing into retail, space, environment and infrastructure design.

     

    In terms of people, we are a diverse set. From technologists, to economists, to UI designers, to writers, to designers, to sociologists, we have them all. And that’s key to CLA 2.0’s ambitions.

     

    Our new office in Bandra-Kurla Complex one of the fastest growing, global business hubs in India, is well-appointed to keep the team motivated. Conscious of the long hours and the intense pressure the nature of our work commands, we are making amends by making our environment fun and rejuvenating. From a leisure room with a pool table, a table tennis table and a foosball table, to a spa with massage chairs and hair treatments, and a pantry that is the size of our first office, the office has everything one may want.

     

  • With an effort to trigger a larger brand appeal, the agency positioned Sainik as 'Hamesha Taiyyar'

    CenturyPly unveils brand campaign for Sainik Plywood

    By A Correspondent

     

    CenturyPly has introduced a new plywood brand – Sainik, for the value segment. The campaign, titled ‘Hamesha Taiyaar’, has been conceptualized by DDB Mudra West.

     

    Plywood is a commoditized but complex category. Consumer involvement is very low, there are multiple products at different price points based on various technical parameters. A consumer does not understand those technicalities but knows his budget. The role of the brand in this category is limited to passive reassurance.

     

    With an effort to trigger a larger brand appeal, the agency positioned Sainik as ‘Hamesha Taiyyar’ to display the toughness of the ply and its readiness for any eventuality or hardship that comes its way, much like a soldier.

     

    The thought behind the brand has been translated into a clutter breaking TVC and OOH implementations. The TVC intends to create a larger-than-life image of the brand in the consumers’ mind space. The storyline follows a platoon of soldiers in a forest, where they are seen engaged in a fierce combat across land and water, under the most trying circumstances. The testing journey of the soldiers is matched by the journey of the plywood box, which eventually turns out to be carrying letters from the homes of these soldiers. The unscathed surface of the box personifies the tested, yet undaunted spirit of the soldiers. In spite of the forces of nature and the troubles caused due to the rough terrain and handling, it stands strong with the strength that only a true soldier embodies.

     

    Amit Gope

    “This is another first attempt from Century Ply, where we are trying to create a sub brand in our journey for creating a commodity into a consumer brand. Sainik Plywood comes lower in the hierarchy of our products but is one of the most exciting products for our consumers. What we want to bring out from this campaign is built on a spirit of the Sainik in terms of integrity, commitment, strength etc. and this is what Century Plywood also stands for. Another offering from CenturyPly in terms of creating good advertisement and delivering good product to the market space”, says Amit Gope, Group Marketing Head – Century Plyboards (India) Ltd.

     

    Rahul Mathew

    Rahul Mathew, Creative Head, DDB Mudra West, said: “The name Sainik in itself holds so many virtues – strong, steadfast, resilient. This summed up what we wanted to say about our plywood as well. From here the story practically wrote itself, which was then beautifully captured by Anupam.”

     

  • Even as the Dentsu Aegis Network has confirmed the news of the exit of one of its key stakeholders in the APAC region, there are rumours that his next port of call may be FCB Ulka

    Rohit Ohri quits Dentsu. May be joining FCB Ulka: ‘dna’ report

    By A Correspondent

     

    Rohit Ohri

    Even as the Dentsu Aegis Network has confirmed the news of the exit of one of its key stakeholders in the APAC region, there are rumours that his next port of call may be FCB Ulka. According to a report in newsdaily dna’s website dnaindia.com, “former Dentsu India CEO Rohit Ohri is set to join FCB Ulka.” Attributing reliable sources, the report addes that the announcement of Ohri taking charge at the Mumbai-based agency network will be made soon.

     

    Meanwhile, this is the official statement from Dentsu Aegis: “Rohit Ohri CEO Dentsu Asia Pacific (ex Japan) has resigned after four years at the company. He has made a great contribution and we thank him for that. New leadership of Dentsu brands in Asia Pacific will be announced in due course.”

     

  • Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor

    Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO

    By A Correspondent

     

    Marico Limited announced that Sameer Satpathy has resigned from his position as the Chief Marketing Officer to pursue opportunities outside Marico. Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor. The company will appoint Anuradha Aggarwal as the Chief Marketing Officer with effect from August 24th, 2015.

     

    Saugata Gupta, MD and CEO, Marico Ltd. said, “Sameer has been a valued member and an integral part of Marico’s growth and transformative journey for the past decade. He has significantly contributed in building the Marico of the future; and played a key role in shaping the Marico marketing organization as it exists today.

     

    We have a strong marketing team and I am confident that Anuradha will successfully take over the baton from Sameer. Anuradha brings a wealth of experience to the role, with her understanding of the consumer business and her knowledge of marketing to the new-age consumer and we look forward to her valuable contribution in strengthening this team and taking Marico to newer heights”.

     

    Anuradha is a marketing veteran who has 18 years of experience across diverse consumer businesses. Anuradha has worked with organizations like Hindustan Unilever for the first 12 years of her career, followed by Vodafone and most recently with Mondelez. In her previous role, Anuradha was Director Innovations, Biscuits Category for Mondelez Asia Pacific.

     

    Anuradha holds a Post Graduate Degree in Business Administration from IIM, Bangalore and a bachelor’s degree in Economics from Sri Ram College of Commerce, Delhi University.

     

    Anuradha started her career at Unilever where she worked for 12 years, across sales, marketing and general management functions, managing local and global brands and businesses across India and South Asia. She was at the helm of many iconic brand transformation projects including the migration of Surf, the success story of Dove hair care, relaunch of Vaseline and the re-ignition of the largest shampoo brand in India – Clinic Plus.  Post Unilever, Anuradha she was Senior Vice President – Brand Communication and Consumer Insights with Vodafone India for 4 years.