MxMIndia

Category: ADVERTISING

  • Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September

    Registrations for the 10th edition of Kyoorius Designyatra now open

    By A Correspondent

     

    Kyooriushas announced that online registrations of its 10th edition of Kyoorius Design yatra has been declared openeffective July 15th 2015.

     

    2015 marks the 10th edition of Kyoorius Designyatra, scheduled to take place from 10 – 12 September at Grand Hyatt in Goa. Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September.

     

    This year’s theme, “What pumps your heart” focuses on doing what you love and following your passion. Delegates will have the opportunity tohear about the struggles, visions and journeys fromindustry icons,who have tirelessly chased their dreams. With a combination of talks, workshops, breakout sessions to portfolio reviews, delegates can look forward to multiple levels of interaction with peers and speakers. Kyoorius also promises a few additions to the format at this year’s conference.

     

    Confirmed speakers at KDY15 include Neville Brody, Daan Roosegaarde, Malika Favre, Max Weisel, Jon Wilkins, Armin Vit, Ben Jones and Nick Law, and many more. The full line up of speakers will be announced in the coming weeks.

     

    Commenting on this, Rajesh Kejriwal, Founder CEO of Kyoorius said, “After 10 years, I can still proudly say that Kyoorius and Designyatra still pump my heart. This year’s lineup is an inspiring mix of icons and newcomers, all connected by one thing: The desire to only do what they love. I invite all of you to come and see what makes these people tick, and to be a part of our 10th Anniversary Edition.”

     

  • Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara

    Sam Balsara to moderate panel at Media Review

    By A Correspondent

     

    The AdAsia Road Show and Media Review will be held on Tuesday, 21st July, 2015 at 6 pm at the Imperial Hall, 8th Floor, Palladium Hotel, Lower Parel, Mumbai.

     

    The Advertising Club has lined up four industry stalwarts Shashi Sinha, Meenakshi Menon, PunithaArumugam& Pradeep Dwivedi to present the Media Review.  Each speaker will present for 20 minutes. The title of the talk is “Is Anyone Listening?:  How Did Ad and Media Industry Combat The Challenge Of Continuous Partial Attention of Audiences.”

     

    Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara.

     

    Besides the Media Review, a delegation from Taipei is flown in to present the AdAsia Roadshow and the Advertising Club will also handover the travel package, they have lined up with “Kesari” as Travel Partner for the convention and an exciting destination as an Add-on-trip.

     

  • Under the overall theme of "What's Coming Next" of IAA Global, this Summit will have a sub theme of '"Crossroads: Where Change is shaping the Future Today"

    IAA to celebrate Silver Jubilee in Kochi with 2-day Summit

    By A Correspondent

     

    The International Advertising Association (India Chapter) will celebrate its Silver Jubilee with a two day Summit at the Le Meridian Convention Center Kochi on the 4th and the 5th September 2015. Under the overall theme of “What’s Coming Next” of IAA Global, this Summit will have a sub theme of ‘”Crossroads: Where Change is shaping the Future Today”.

     

    Srinivasan K Swamy

    “We are pulling out all the stops”,said IAA India Chapter President Srinivasan Swamy “to ensure this is the event of the year. FarisAbouahmad, Chairman and World President of IAA World Board is flying down to be with us. There will be top international and national speakers and great entertainment. The content will appeal to senior and middle-management professionals across marketing, advertising and media. We are making special arrangements to accommodate academia as well because we want them to benefit from the great content on offer. We will be announcing a comprehensive list of speakers and topics very shortly”.

     

    Pradeep Guha

    Pradeep Guha, Area Director, IAA Asia Pacific and Chairman of the Summit adds “The India Chapter has been performing quite remarkably and I am very pleased that the Silver Jubilee is being celebrated with a mix of knowledge and entertainment of the highest order. I believe this is one event that cannot be missed by anyone in the communications industry. I would urge my friends in the industry to join us in Kochi on 4th and 5th September.”

     

  • The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain

    RK Swamy BBDO unveils ‘unisex’ campaign for Lloyd Washing Machines

    By A Correspondent

     

    RK Swamy BBDO, New Delhi, have churned out a singular campaign to announce the entry of Lloyd in the washing machine category. The 360 degree campaign released in mid-July positions Lloyd Washing Machines as ‘unisex’ machines.

     

    The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women’s domain. However, the modern urban women do not appreciate this mindset, given the fact that a lot of them have a busy professional life now and there is no specific logical reason to justify why only women should be held responsible for such mundane chores.

     

    This insight has attracted the attention of quite a few marketers off late.

     

    But with this campaign, team RK Swamy BBDO has gone a step further and actually attempted to create an altogether new sub-category of washing machines by calling them unisex.

     

    Consumers recognise Lloyd more as a trustworthy air conditioner brand. So it was imperative to ensure that consumers sit up and take notice of the brand’s entry into a new category.

     

    Sunil Kukreti, Senior Partner – R K Swamy BBDO, says “The idea was to build a connect with the women by flagging the issue of men totally abdicating their contribution in washing clothes. Now Lloyd Washing Machines have made washing so easy that men will have no excuse but to lend a helping hand. The coinage of ‘Unisex’ washing machines will reinforce the message that women want men to help out.

     

    So the need was to connect with them at an emotional level. Hence it was decided to touch upon the subject in a way that almost all women would relate to it. Ankur Suman, Sr. Brand Design Director, RK Swamy BBDO, says, “The tonality of the communication had to be anything but preachy. By calling our machines Unisex, we have declared our intent and message, loud and clear without being too emotional about it. Women will love the way the brand has delivered its message.”

     

    The campaign has been extended to various media: print, digital, outdoor, on-ground activation with in-store promotions too.

     

  • Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising

    Amagi and Zee expand partnership to drive choice and value for advertisers

    By A Correspondent

     

    Amagi Media Labs and Zee Entertainment Enterprise have furthered their partnership, adding Zee Cinema to their list of channels that serve geo-targeted TV ads. A significant development, Zee Cinema will now give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content. These 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- DTH.

     

    Zee Cinema gets added to the list of high-viewership channels which are already on amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh)

     

    In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets. As one of the country’s leading media houses, Zee is well placed to amplify the effectiveness of this offering and the partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.

     

    Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprise Ltd. said, “We are confident of the value that Amagi’s platform offers our advertisers.  Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers.”

     

    Amagi co-founder, KA Srinivasan said, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”

     

  • The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence

    ‘Arey wah, Activah…’ croons HMSI in new TVC for scooter

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has aired its latest campaign for its latest Activa 3G. The new ad campaign for Activa 3G recreates the sense of pride, joy and community amongst customers. The TVC has been created by Dentsu Marcom and is running on air across channels. The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence.

     

    The objective is to further strengthen the leadership stance for brand Activa, showcasing the joy and ride of owning the country’s No.1 scooter brand and gain new customers with Activa 3G.On the other hand, Activa 3G offers a new and fresh design along with technological excellence.

     

    To further reinforce leadership, Honda has introduced the Activa 3G (Activa 110cc with a new look) for customers looking for a new and fresh design along with technological excellence. The target group for Activa 3G is fairly spread over a broad range of age group; ranging from young professionals/businessmen, residing in metros and other major cities.

     

    The film starts with the shot where local artists are singing in a train passing through picturesque hills. The protagonist aka lead singer, sings along the tunes of the retro classic ‘Cheel cheel chillaake… arey wah wah wah’ song, until suddenly one of the singers spots the new Activa passing by. The protagonist automatically bursts out singing ‘Activah Vaah Vaah’ instead. Co-passengers in the train also look out and see the new Activa and join the song as the train and the scooter travel together until the end when they bid adieu while crossing another Activa with a couple riding and waving with joy.

     

    Y. S. Guleria, Sr. Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “Ever since Activa was rolled out on Indian roads 14 years ago, it has not only emerged as a category leader but has also created a special place in the hearts of millions of customers. With innovations and improvement in technology, Honda has differentiated themselves in terms of product offerings to consumers. With refreshed design, new looks and enhanced technology Activa 3G is sure to win accolades and carve a niche for itself.”

     

    “When we learnt that the nation’s favourite scooter for 14 long years is going to come in an all new avatar, we said ‘arey wah, Activa has become Activah!’ The song and the train came soon after,” said Titus Upputuru, National Creative Director – Dentsu Marcom.

     

  • Varun Dhawan will help drive the transition to the 'new way of shaving'

    Varun Dhawan to endorse Shaving category for Philips India

    By A Correspondent

     

    With the intent of empowering the youth to express themselves freely through their personal style, Philips has created brand new categories in the market including beard trimming, and bodygrooming for men, depilation for women and many more. It is now leading the change from manual to electric shaving-a faster, easier and more skin-friendly way of shaving for the modern man. To further encourage men to adopt the ‘new way of shaving’, Philips India announced, Varun Dhawan as the brand ambassador for its Shaving category.

     

    Varun Dhawan will help drive the transition to the ‘new way of shaving’, to support which, he unveiled a new electric shaving wizard Philips AquaTouch – Wet and Dry Electric Shaver, which protects skin 10 times better versus a regular blade while giving a refreshing shaving experience. Varun will play a pivotal role in the brand and product communication across media platforms. Philips India will continue to focus on its trimming and bodygrooming business as well, with Bollywood Style icon Arjun Kapoor as the brand ambassador, while further strengthening the Shaving business with Varun Dhawan’s endorsement.

     

    Following this announcement, Philips India will also launch an extensive marketing campaign with Varun Dhawan starting with a TVC that will go on air on 16th July, 2015.The TVC has been conceptualized and created by Ogilvy & Mather.

     

    On the introduction of the newest brand ambassador for Philips Male Grooming, ADA Ratnam, President – Personal Health, Philips India, said, “Manual shaving is a thing of the past and we have been leading the shift to electric shaving over the years. The modern man of today does not wants a no-mess, skin-friendly, modern solution for his shaving needs and that’s what we promise to deliver with the Aquatouch. Varun Dhawan exemplifies the modern man – suave, confident and well-groomed. Who better than him to endorse the new shavers range that is designed for all the men to get the perfect shave without any nicks and cuts!”

     

  • The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients

    Smart, not Big Data: Jason Harrison

     

    In April this year, marketing services conglomerate WPP set up Gain Theory in India with an attempt to offer data analytics, technology solutions and consumer insight capabilities.  Gain Theory founding CEO Jason Harrison was in India recently where Pradyuman Maheshwari met him for an interview. Excerpts from the conversation:

     

    It’s been a couple of months since Gain Theory launched in India. How has it been so far?

    It’s been very exciting. We’ve had tons of interest and energy inside of WPP, which we’re a part of, as well as outside, from potential and existing clients, competitors, other parts of the industry and such. So far, it’s been really interesting and fun and busy.

     

    WPP is a large marketing services agency with loads of clients. But you’re obviously going beyond the WPP clients…

    Correct. While we have a few categories and clients that we’re targeting, we’ll work with any company that has the kind of marketing questions that we’re good at answering. Because we sit inside WPP, we have a few rules that we play by, so we try not to compete with our partners. Our preference is to collaborate wherever possible, and become very good at reaching out and putting together horizontal solutions across WPP, to be able to bring those to clients.

     

    But they’re already doing a fair bit of what is your core activity…

    Yes, that’s right. Gain Theory was set up inside of WPP’s media holding company, GroupM and we were set up as an independent data and analytics offering that would sit side by side with the GroupM media agencies. The point of doing that is so that we can be an independent analytics offering for clients who prefer separation between analytics and performance evaluation, and the actual planning and buying of media. We have existing clients for whom that’s an issue. So we only do the analytics and they work with a different media agency that may or may not be GroupM.

     

    You could also have a situation where a GroupM client is being serviced for analytics by the same agency. In a sense, then, you are competing with each other.

    We’re set up to not compete with each other. We try to not work on each other’s clients. Unless we agree in advance and work with one of our agency partners who has a client who has a unique problem that needs solving, they might bring us in on that. But in general, the focus and the emphasis is to work on separate clients.

     

    What’s the appetite for analytics? Would you say it has grown over the years?

    It’s strong and getting stronger. The marketplace is accelerating for a variety of reasons. There is increasing pressure on companies to better understand RoI in marketing, and there’s a variety of analytical players to help clients solve that problem. We’re seeing an inflection point in the industry that’s brought out by the availability of data. What we have now is an availability of measurement capability and just data points across the marking ecosystem that will make it easier for us to measure consumer response, the effect of campaigns and to use that foundation to use advanced analytics in a way that really hasn’t been possible until now.

     

    FMCG majors like Unilever or Procter & Gamble have always been doing a fair amount of analytics. But the real growth for you would happen when you have home-grown players who also get into that, right?

    Our source of growth will be both. We actually work for Unilever across 20 countries and do marketing, mixed modelling, data collection and advanced analytics for them in multiple categories across 20 markets. We’ll see growth from those types of clients. We’ll continue to work with Unilever and others like them. We’ll also want to work with anybody that is trying to solve the kinds of problems we’re good at solving, from any market where we’ve got a presence. The India market has tremendous potential and opportunity. Things are changing fast and there’s an appetite to try new things along with lots of innovation. Having a footprint in Bengaluru in the way that we do is tremendously exciting because we can potentially export some of the things that we’ve learned to work into other products and markets around the world.

     

    In the case of data analytics there’s a lot of confidentiality, so companies may not want to share that with you.

    I can’t speak for others but it hasn’t been a problem for us. We have data safe cards and privacy protections in place, and clients definitely put us under scrutiny on requirements around data security and privacy. And we’ve been able to measure up. We’re part of WPP, which is a world-class organisation that deals with the data of a variety of companies, sectors like e-commerce, banking and financial services, retail. We’ve been able to show successfully across WPP over a period of time, that we are good stewards of data. In order to get value out of the analytics that we do, we have to have sales data. If clients want the outcome of the analysis to help them answer questions, they’ll share the data with us.

     

    Marketing data, people don’t mind sharing, but, sales data is something that…

    We get sales data from clients every day. That hasn’t been an issue.

     

    Are there success stories you can share about the marked difference that you’ve brought to a media campaign?

    We have a bunch, actually! The work we’ve done for Unilever stands out as something that defines the way in which analytics can help a complex organisation address and answer questions around marketing tactics, pricing etc. Although Gain Theory has been [in India for] only five weeks old, we’ve been around for a while in the UK and US. We’ve combined around 50 years of having done this. There’s lots of history, maturity, capability that’s locked up in the company and under the Gain Theory banner.

     

    What about talent? Are you able to attract top quality talent?

    Certainly talent is a critical success factor for our business. Real good talent is real hard to come by. I think, this market is full of really good talent. So, we have some amazing super smart people in the India market and my hope would be actually, for us to continue to acquire…

     

    Lastly, what are your targets and plans for growth?

    Our plan is to grow, knowing the marketplace and the energy and the number of clients out there trying to solve those problems. Our hope is that our story will resonate and we will get involved in lots of client conversations. We have a good pipeline right now and hopefully, in some time, we’ll have gotten bigger.

     

    First appeared in dna of brands on June 22, 2015

     

  • Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013

    Chuo Senko goes solo in India

    By A Correspondent

     

    Chuo Senko Advertising India started in India in the first half of 2013 as a full-service advertising agency, partnering with the DDB Mudra Group and getting its bearings in India. From mid-year 2014, it started hiring for its team and things really started kicking off from the last quarter of 2014 with some big wins including work for Daikin Airconditioning India, Panasonic India, Triumph Motorbikes, Woolmark and the Korean Cultural Centre India (part of the Embassy of the Republic of Korea).

     

    Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013. However, in recognition of the growth opportunities and potential the India market offers, Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India. 2015 expects to be its best year for the company.

     

    Chuo Senko has offices in Indonesia, Vietnam, the Philippians, Myanmar, Cambodia and India.

     

  • In his new role, Surajeet will be responsible for building firm's franchise in India along with fostering key client relationships

    Ketchum Sampark appoints Surajeet Das Gupta as COO

    By A Correspondent

     

    Ketchum Sampark has announced the appointment of Surajeet Das Gupta as the Chief Operating Officer. Das Gupta brings a rich experience of over 30 years as a journalist, having worked with the country’s reputed media houses including India Today, Business Today and Business Standard.

     

    In his new role, Surajeet will be responsible for building firm’s franchise in India along with fostering key client relationships. His appointment is a part of a broader strategy to build on the agency’s best-in-class India team. Surajeet will be based out of Delhi and will offer strategic counselling to clients and further expand the firm’s creative offering, with his expertise and knowledge.

     

    Commenting on his appointment, N S Rajan, Global Partner & Managing Director, Ketchum Sampark said, “I am excited to have an experienced professional like Surajeet join our leadership team that will build on the momentum the firm has created with strong franchise and a robust  past performance. Surajeet’s extensive value-added experience and  deep relationships will help  us build new areas of expertise and offerings.”

     

    Surajeet Das Gupta, Chief Operating Officer, Ketchum Sampark added, “I am looking forward to work with the expert team of Ketchum Sampark. I am particularly excited to channel my expertise and knowledge in a way that brings innovation and new direction, contributing to the growth of the organization. “

     

    Prior to joining Ketchum Sampark, Surajeet has been the National Corporate Editor with Business Standard, responsible for the newspapers pan India operations, covering corporate news and policy matters for more than two decades. During his stint as a journalist with varied media houses, Surajeet has extensively covered the country’s top brass corporates, specializing in key business areas including telecom, consumer durables and electronics, IT, media and entertainment, FMCG, aviation, automobiles, foreign investment policies, etc.

     

  • Sameer has been a part of the DDB Mudra Group since 2005

    DDB Mudra Group elevates Sameer Mehta to President, TracyLocke India

    By A Correspondent

     

    Sameer Mehta

    DDB Mudra Group announced the elevation of Sameer Mehta to the post of President, TracyLocke India. TracyLocke is the DDB Mudra Group’s Shopper Marketing, Field Marketing and Retail Solutions agency. In his new role, Sameer will report to Madhukar Kamath, Group CEO & MD, DDB Mudra Group.

     

    Sameer has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the Field Marketing, Retail Solutions and Shopper Marketing services for the group. Over the past decade, he has led the business transformation of this agency to offer the entire spectrum of these services under one roof. With 17 years of experience in this field, Sameer has knowledge and experience in helping businesses grow through interventions at the point of purchase and this has been utilized extensively for brands like Samsung, Motorola, Hindustan Unilever, Marico, Panasonic, Sony, Spice, Canon, Ricoh, Castrol, Nerolac, LG and TVS.

     

    Post the Mudra Group’s acquisition by Omnicom, Sameer has been a part of the team that has been entrusted to build the TracyLocke brand in India.

     

    Madhukar Kamath

    Madhukar Kamath, Group CEO & MD, DDB Mudra Group said, “Since we announced the leadership restructure at DDB MudraMax earlier this year, I have been working very closely with Sameer. This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”

     

  • Amer Jaleel and Arun Iyer named Chief Creative Officers

    Mullen Lowe Lintas Group names creative leadership

    By A Correspondent

     

    After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as Mullen Lowe Lintas Group. As part of this move, the Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas.

     

    Amer Jaleel and Arun Iyer, currently joint National Creative Directors at Lowe Lintas have been promoted to Chief Creative Officers. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas.

     

    R.Balakrishnan ( Balki ) and Joseph George ( Joe ) continue as Group Chairman and Group CEO respectively, of Mullen Lowe Lintas Group.

     

    Arun Iyer

    Arun Iyer joined Lowe Lintas in 2003 and became National Creative Director in 2010, along with Amer. Over the years, he has been the force behind some of India’s most celebrated campaigns for brands including Tanishq, Fastrack, Idea Cellular, Surf Excel, Kissan, Flipkart, Britannia, Axis Bank, Freecharge and many more. Arun firmly believes in work that makes brands a part of popular culture. His campaigns have consistently swept effectiveness awards around the world including Kissanpur, which won India’s first ever Silver at 4A’s Jay Chiat Awards in 2014.

     

    Amer Jaleel

    Amer Jaleel has been with Lowe Lintas since 2002 and has been National Creative Director for the last 5 years. He has led the creative on some of the most iconic brands managed by the agency. As global creative lead on Unilever’s Lifebuoy business, he has contributed disproportionately to the brand’s success over the past decade in India and across the world; built brands like Micromax and Havells from scratch into billion dollar plus businesses; and conceived and led the journey for Tata Tea’s ‘Jaago Re’ movement. Amer’s portfolio over the years has also included some great work on Google, OLX, Maruti Suzuki, Hindustan Times and Bajaj. More recently, the Lifebuoy initiative ‘Help a Child Reach 5’ was named among the most effective campaigns in the world (WARC 100, 2015).