MxMIndia

Category: ADVERTISING

  • The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints

    ASCI awarded Gold award by EASA

    By a correspondent

     

    The European Advertising Standards Alliance (EASA) Global Best Practice Gold Award was presented to The Advertising Standards Council of India (ASCI) at the EASA’s bi-annual meeting in Amsterdam. The prestigious prize was awarded “for significantly reducing the average time it takes to handle complaints”.

     

    EASA mentioned that “The ASCI put in place actions to substantially reduce the journey time of complaints – from their first point of contact with the Secretariat, through the Consumer Complaints Council (CCC) and on to the transmission of the final decision to the advertiser and complainant.”

     

    The prompt and efficient processing of complaints meant that ASCI reduced the lead time of Complaints Processing from on an average from 45 days in 2011 to 28 days in 2012 to now 12 days. Other Key measures included introduction of Suspension Pending Investigation (SPI) by which ASCI can order an extremely objectionable ad to be removed immediately pending investigation, expansion from one to two Consumer Complaints Councils (CCC’s) which enabled weekly instead of bimonthly in 2013 and monthly in 2012 meetings, a faster response time to complaints and tracking of upheld complaint ads.

     

    Partha Rakshit

    ASCI’s Chairman, Partha Rakshit said, “ASCI is thrilled to learn that it has won the prestigious Gold Award for 2013. Last year we won the EASA Silver Awards for the National Advertising Monitoring Service (NAMS) initiative which started tracking most of the print and TV ads in India. That award spurred us to focus on improving ASCI’s effectiveness and credibility as a SRO delivering speedier redressal of complaints and higher compliance of its decisions, which has got the Gold this year. Various Government departments now recognize and support our self- regulation work by including ASCI’s code and representation in the rules and committees established to regulate advertising content respectively. We are very grateful to EASA for recognizing our work and for advice & encouragement they, along with the World Federation of Advertisers (WFA), provide to ASCI.”

     

  • Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office

    Fabindia awards creative mandate to Publicis

    By a correspondent

     

    Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office.

     

    Speaking on the development, Subrata Dutta, CEO Fab India commented, “Fabindia is an iconic lifestyle brand that celebrates India and we want to leverage its inherent strengths. In Publicis, we have found the right partners to do this. We are looking forward to their contribution on our brand.”

     

    Partha Sinha and Bobby Pawar, Directors at Publicis South Asia, in their joint statement said, “Fabindia is the definitive Indian brand. To reinterpret a brand’s strength is once in a life time opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner.”

     

    Nakul Chopra, CEO-South Asia, Publicis added, “Fabindia have indeed been a definitive benchmark in their market. At Publicis, we have a history of setting standards in the lifestyle and retail space. We are very proud to be associated with Fabindia and together we hope to create path breaking work.”

     

  • Political party representatives Ram Naik (BJP), Sanjay Jha (Congress) and Prem Shukla (Shiv Sen) along with political analyst Kumar Ketkar will deliberate on issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai.

    ‘IAA Conversations’ to discuss role of opinion polls and media reports in influencing voters

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter will discuss the role of opinion polls and media reports in influencing voters as part of the IAA Conversations series.

     

    Former petroleum minister and senior BJP leader Ram Naik, Congress spokesperson Sanjay Jha, Shiv Sena spokesperson Prem Shukla and leading political analyst and veteran journalist Kumar Ketkar will participate in the panel discussion which will be moderated by Anand Rathi, Chairman, Anand Rathi Securities. The topic of the discussion is: Do Opinion Polls and Media Reports Influence Voters?

     

    The panel discussion will take place between 4 and 6pm on Thursday, April 10, 2014 at the Nehru Centre, Worli, Mumbai

     

    Said Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia Pacific region of IAA, “Our objective at the IAA India Chapter is to bring about discussions on key issues concerning the advertising, media and allied sectors. This edition of IAA Conversations is an attempt to deliberate on an issue that has generated much discussion in the run-up to the general elections.”

     

    Added Dr Bhaskar Das, Group CEO, Zee Media Corp Limited and Chair of the event: “The role of the media in influencing public opinion cannot be denied and hence this discussion with key stakeholders will bring to the fore issues and concerns on how opinion polls and media reports can influence the masses at election time.”

     

  • Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch.

    Contract also wins creative mandate for Paytm

    By A Correspondent

     

    Contract Advertising has also won the creative duties for Paytm over a strongly contested multi-agency pitch.

     

    Confirming the development, Vijay Shekhar Sharma, Founder of Paytm, said: “We are very happy to announce appointment of Contract Advertising, as our new creative agency. Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with their strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help Paytm become India’s most loved mobile commerce brand.”

     

    The business, won on Contract’s strategic and creative skills, will be handled out of the agency’s Delhi office and will include campaign development across TV, print, radio, and digital media.

     

    “Contract is very excited to partner a brand like Paytm that operates in a very dynamic and competitive category.  Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies,” said Shivaji Dasgupta, Senior Vice President and General Manager, Contract Delhi

     

    Said Mayur Hola, Executive Creative Director, Contract Delhi: “Paytm interested us from the moment we were introduced to the product. It is meticulously designed yet extremely simple to use. Moreover the team there led by Vijay, the self-confessed ‘funaholic’ sweeps you off your feet with their passion and exuberance. The category is exciting, the product limitless in its ambition. We can’t wait to get cracking.”

     

  • Five thousand trees have been planted after an audit measured the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions

    Kyoorius Awards turns 100% Carbon Neutral

    By A Correspondent

     

    Even as the Call for Entries has been issued in right earnest with a creative campaign crafted by Bengaluru-based Happy, the D&AD backed Kyoorius Advertising Awards has pledged to be a 100 percent carbon-neutral event. As many as 5000 trees have already been planted, with more on the way. And participants can contribute Rs 500 towards planting five trees, thereby making their entry carbon-neutral as well.

     

    According to a communiqué, the audit measured carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions. Major emission sources included travel to the host city, local road transportation, energy consumed by the event venue and energy used through stays at local hotels or homes. Smaller emission sources include transportation of goods the event needs, event organizer travel during planning and preparation, energy consumed by the event office, paper use and waste generation.

     

    Said Rajesh Kejriwal, Founder CEO, Kyoorius: “We are in the process of conducting an carbon emission audit of Designyatra and our other events and by August 2014 we will ensure that all Kyoorius events and awards will be carbon-neutral – a first in India and amongst the very few globally”.

     

  • Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

    Cadbury emphasizes on ‘eat state’ with new 5Star variant

    By a correspondent

     

    Cadbury India, part of Mondelez International, has unveiled a new TVC to announce the launch of Cadbury 5Star Chomp. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp will offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts.

     

    Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp’s new campaign emphasises on the ‘eat state’ as its core message. The campaign is designed to encourage consumers to enjoy the caramel, chocolate, nougat and peanut bar with inhibited gusto. The TVC seeks to celebrate the manner of consumption of the product and give the consumer a very engrossing eat experience.

     

    Speaking on the launch of Cadbury 5Star Chomp, Siddhartha Mukherjee, Director – Chocolate Category & Media, Cadbury India, said, “As category leaders we see a market making opportunity with Cadbury 5Star Chomp. The product has been developed keeping in mind the evolving consumer palette. Cadbury 5Star Chomp will introduce consumers to a completely new eat experience. Moreover, this launch is an important milestone in the journey of Cadbury 5Star and is expected to widen the brand’s play in the category. We therefore see the launch of Cadbury 5Star Chomp expanding the repertoire of Cadbury 5Star.”

     

    Conceptualized by Ogilvy & Mather, the 42 second commercial is a conversation between a human and a ghost to highlight the heavy engrossing eat. The high-voltage launch rolls out across the country, through a combination of commercials across TV, digital and social media platforms to drive awareness and encourage consumers to bite into the goodness of Cadbury 5Star Chomp.

     

  • The final categories announced include that of Branded Content and Entertainment, Creative Effectiveness, Innovation, Mobile & PR

    Colvyn Harris, Aditya Swamy & Radhika Shapoorjee in final Cannes jury list

    By A Correspondent

     

    The Cannes Lions International Festival of Creativity has announced the final names of jury members that will make up the 17 juries coming together in Cannes, France, for this year’s Festival and Awards. The final categories announced include that of Branded Content and Entertainment, Creative Effectiveness, Innovation, Mobile & PR.

     

    “This completes a line-up of highly esteemed, creative individuals who collectively are going to judge the world’s greatest work and ultimately set new, global benchmarks,” said Terry Savage, Chairman of Lions Festivals.

     

    “We look forward to working with them all and seeing what they rank as the ground-breaking, innovative entries from this year’s submissions.”

     

    In the Branded Content & Entertainment Lions jury, Doug Scott, President & Founder, Ogilvy Entertainment, Global is the Jury President and features Aditya Swamy, Executive Vice President & Business Head, MTV, from India. For the Creative Effectiveness Lions Jury, David Sable, Global Chief Executive Officer, Y&R, Global is the Jury President and features Colvyn Harris, Chief Executive Officer, South Asia, JWT from India.

     

    For the Innovation Lions Jury, Tom Bedecarré, Chairman, AKQA and President, WPP Ventures, AKQA, Global has been appointed Jury President while for the Mobile Lions Jury, Jaime Robinson, Executive Creative Director, Pereira & O’Dell, USA has been appointed Jury President. Vineet Gupta, Managing Director, 22Feet Tribal Worldwide, India is also on the jury of Mobile Lions.

     

    In the PR Lions Jury, Renee Wilson, President, North America, MSLGroup, USA has been appointed Jury President and includes jury member Radhika Shapoorjee, President South Asia Corporate, Ipan Hill & Knowlton Strategies from India.

     

  • Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International

    Havas wins integrated digital duties of Xolo

    By a correspondent

     

    Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International, in a multi-agency pitch.

     

    With a stronghold in the mid to high-end smartphone segment, Xolo’s premium smartphones and tablets with fresh design, new platforms and technologies focus on performance and customer experience.

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted with the Xolo win close on the back of Yepme.com and a successful last year. It further establishes digital as our core capability. Mobile is the future for India and a required essential we are delighted to work with the team and brand.”

     

    Xolo has many first to its credits, that includes tying up with Intel® to launch the world’s first Intel processor powered smartphone, the first brand to launch NVIDIA® TEGRA® 4 powered tablet in India, first regional marketing partner for Liverpool FC club in India and many more.

     

    The size of the digital business is estimated to be upwards of INR 60crores.

     

  • Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities.

    IAA discussion on whether opinion polls and media reports influence voters?

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter conducted a panel discussion on the topic ‘Do Opinion Polls and Media Reports Influence Voters?’  last Thursday (April 10) at the Nehru Centre, Mumbai.

     

    Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities.

     

    Prem Shukla started the discussion by saying, “Media has ably helped in foreseeing the future in this democratic country and now it is in the position to tear any political parties’ manifesto into pieces unlike earlier times where they would just comment and move on.” He further added that the media does help people in forming an opinion about any party but the party gets accepted only after it proves its capabilities. Media, being the Fourth Estate, has a very important role to play in a democracy and especially at these times when the Lok Sabha Elections are being held, Mr Shukla said.

     

    However, Sanjay Jha, was very disappointed with the Indian electronic media and said: “I want to say that the media has failed India as every day people feel that they are heading towards darkness after watching all the 9 pm news shows. This is because of the fact that nobody talks about the development in the country. Of course, there’s corruption, inequality but you can’t overlook the growth and the change in the country.”

     

    Said Ram Naik: “There are different types of media and various information being hammered on the voters. Media can only provide information but it can’t direct thoughts. Earlier it used to happen through newspapers, but now it doesn’t.”

     

    According to Kumar Ketkar, the role of media is “to inform, entertain, educate, lead and to mislead”. “While entertaining, they create issues which are absolutely not relevant. What Raj Thackeray says about Uddhav Thackeray has no national relevance in the Lok Sabha elections.” However, Mr Ketkar asserted that the media cannot be ignored. “Even if they are misleading, they should be allowed to mislead in the democracy and you should challenge them.”

     

    Raising a question mark on opinion polls, Mr Jha said: “I had raised a question when the sting operations were carried on these agencies who conduct opinion polls. Why don’t channels take responsibility? I think they should as at the end, a commoner trusts a channel.”

     

    Earlier, Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia Pacific region of IAA welcomed the panellists and the moderator and explained how events like these are keeping in line with the IAA’s objective of discussing and deliberating on issues currently being debated by the industry and the public at large.

     

    According to Dr Bhaskar Das, Group CEO, Zee Media Corp Limited and Chair of the event: “A panel discussion can only serve its objectives if you invite the right people and we took care to get an excellent mix of voices.”

     

  • The open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities

    Sony’s Bulaava Express takes off on a nationwide tour

    By a correspondent

     

    It was a Sunday of a different kind for Sony MAX and Sony SIX as it invited Mumbaikars to hop on in its ‘Bulaava Express’. The unique open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities. Be it the impromptu ‘buckram ka chukrum’ which quizzed people on their knowledge of the tournament or ‘Bulaava Bahana’ which mandated fans to confess which bulaava they have used to watch the Pepsi IPL, the activities left the audiences wanting more.

     

    Vaishali Sharma, VP-Marketing said, “Bulaava Express is the perfect initiative to get the people excited about the tournament. Cricket fans were exuberant about being a part of this activity. The overwhelming response and enthusiasm of the crowd has encouraged us to take the fun and excitement to more locations.”

     

    ‘Bulaava Express’, an open air bus will tour the country across 13 cities like Delhi, Kolkata, Bangalore, Lucknow, Chandigarh, Jaipur, Chennai, Nashik, Indore, Hyderabad, Ahmedabad and Nagpur between April & May creating euphoria for Pepsi IPL 2014. Sony MAX & Sony SIX have created this unique initiative especially for the followers of Pepsi IPL.

     

  • The campaign shows Spice connecting a small school girl of Lucknow with The London Ballet School

    Spice aims at turning dreams into reality

    By a correspondent

     

    After its first outing, Spice Smartphones has unveiled the second campaign of its Milaye Sapnon Se series that goes on to re-establish the power of smartphone technology.

     

    This time Spice connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother’s Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance.

     

    Commenting on the campaign, Azazul Haque and Mahesh Gharat, Group Creative Directors, Ogilvy India said: “We needed a story that’s charming, real, fascinating, fresh and most importantly something that can connect with the dreams of small town youth of this nation. And today’s small town youth wants to experiment, explore and try out new things. Unlike before, they are now exposed to literally an entire world of possibilities because of smartphone technology. They are exposed to new dreams. And Spice Smartphones is there to connect them with that dream world.”

     

    The campaign has been created by the team of Mahesh Gharat, Azazul Haque, Shahnawaz Qadeer and Sandip Gaikwad.

     

  • TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India

    DDB MudraMax Media bags Tata Goldplus Jewellery

    By A Correspondent

     

    DDB MudraMax  has won the media duties of  Goldplus, a Tata product, after a multi-agency pitch including Madison Communications, Maxus and incumbent agency  Disha Advertising.

     

    TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India.  With 33 retail stores spread across four states, Goldplus is well-known for its pure gold jewellery and transparent business practices.

     

    Deepika Sabharwal Tewari, General Manager – Marketing, Jewelery division, Titan Company Limited said: We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.¿

     

    On winning the account, Sathyamurthy Namakkal, President, DDB MudraMax Media, said: “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”