MxMIndia

Category: ADVERTISING

  • The Gillette folks have now decided to inject social service into their communication, and are asking us men to stand up for women, to respect them. I think this is smart thinking

    Debrief: Gillette: The Protector

    By Anil Thakraney

     

    Till just the other day, Gillette was busy telling us men that women prefer guys who shave. They say the stubble comes in the way of ‘closeness’, and therefore most ladies abhor the stingy hair. That I have been shaving all my adult life, and am still a zero with women, is another story, of course. But I found the idea interesting.

     

    However, the Gillette folks have now decided to inject social service into their communication, and are asking us men to stand up for women, to respect them. I think this is smart thinking. Ever since the Delhi gang rape, the spotlight has moved to the issue of women’s safety in India. And riding on the topicality will serve the brand well. I also like the fact that Gillette stays away from the usual shaving equipment advertising cliches, the same old smooth shave, freshness, etc, stuff. This is purely about brand building on an emotional platform, and in this category, where one brand is really no different from the other, it’s a good strategy.

     

    ‘Soldier for women’ is the theme of the commercial. It basically features all sorts of males and females, first standing individually, and later men surround the gals like bodyguards. Of course, all the mards are clean-shaven (Gillette does not like hairy men, remember?). 

     

    I like this approach. Just two things: One, the creative doesn’t pack in an emotional punch, it leaves you kinda indifferent. The ad needs to be redone so that it arouses goose bumps amongst us men. This should not be very difficult; women’s safety is a charged subject. Also, Gillette must not stay at the level of a TVC, they should go all out and create a sustained 360-degree movement. So that within the next year, in the consumers’ perception, Gillette = Caring for Women. It would be a tremendous brand positioning if they can pull it off. 

     

    Rating: (On a scale of 1-5): 3. Good start. Lot of work needs to be done.

     

  • I was not just impressed with the BAFTA awards presentation, I think the way they conducted the show should be the benchmark for all movie award shows, both, abroad and in India. Here's a checklist of all the things they did right

    Anil Thakraney: BAFTA Awards: The perfect show

    By Anil Thakraney

     

    Some readers of this blog might recall my review of the Golden Globes 2013. I was not very excited by the endless rambling by some of the award-winners. I had also suggested that a few cinematic insights ought to be provided to viewers, stuff that we usually never get to know.

     

    Well, the Brits seem to have given me a good hearing, hehe. I was not just impressed with the BAFTA awards presentation, I think the way they conducted the show should be the benchmark for all movie award shows, both, abroad and in India. Here’s a checklist of all the things they did right.

     

    The show (Sony Pix) was completed in two and a half hours (including various ad breaks). Perfect timing. This is the length of an average flick. This ensures viewers don’t tire out or fall asleep by the time the big awards are declared. A lesson to be learnt by Bollywood awards organisers.

     

    There was just one host, Stephen Fry. The man is naturally witty, and the script provided to him shone. Plus, he did not get into verbose jokes, he was quick and sharp. And because he was performing solo, the possibility of juvenile exchange with a co-host got ruled out. (I am so not looking forward to the mindless banter between SRK and Saif at the Filmfare awards show, scheduled for telecast this weekend.)

     

    Fry set the ground rules very early. He made it abundantly clear that winners should be crisp and rapid in their award acceptance speech. And everyone obliged, there was no need for music to be blared to stop the offenders. I am hoping to watch a repeat of this at the Oscars.

     

    Interesting insights were provided on all the major movies, with comments from crew members. Special capsules were created for this. So much better than the idiotic spiel belted out by the so-called ‘humorous’ anchors/guests. Awards are about cinema, and the focus must remain on that.

     

    Even the red carpet parade was short and sweet. Movie stars weren’t asked asinine questions by TV channel reporters. All we wanted was to see their designer dresses, and that’s what we got.

     

    And yes, there was no item number. You don’t need those, we get to watch them in the movies. Don’t know when Bollywood will understand this.

     

    Really hope other award organisers take a leaf from the BAFTA guys. Movie award shows should be fun to watch. They mustn’t be an ordeal.

     

    ***

     

    PS: Sometimes the ad guys need to objectify men too, so that the ladies can have fun. Director Guy Ritchie has done just that for David Beckham Bodywear (H&M). As the sexy footballer runs through Beverly Hills in nothing but his skin-hugging chaddies. Enjoy!

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=iQCd1xVAkow[/youtube]

     

     

     

  • After a sluggish spell, ad spends in the M&E sector are likely to pick up, says India Ratings' report on the 2013 outlook

    Media & Entertainment adspend to pick up in 2H13: India Ratings

    By A Correspondent

     

    India Ratings has a negative outlook for the media & entertainment (M&E) sector for 1H13, as moderate economic growth and cost reduction initiatives by corporates are leading to sluggish growth in advertising spending (adspend). The outlook is stable for 2H13, as the Indian economy is likely to start picking up thus driving higher adspend by corporates.

     

    Overall, the financial performance of TV broadcasters is likely to be moderate in 1H13 before improving in 2H13. India Ratings expects TV broadcasters and multi-system operators (MSOs) to benefit due to mandatory digitization as local cable operators (LCOs) will not be able to underreport subscriber numbers. Mandatory digitization will also be highly positive for DTH operators, as the overall market expands. TV broadcasters are also likely to benefit from the government’s decision to increase foreign direct investment limit in the sector to 74% from 49% earlier. However, digitization process is highly capital extensive as cable and DTH operators sell set-top boxes at subsidized rates.

     

    The agency expects margin pressure on the print media industry to remain for most of the year. The industry is hurt from both revenue and cost sides as adspend growth is low and newsprint prices have remained firm. Over the last one year, there has not been any volatility in newsprint prices, but publishers using imported newsprint have suffered due to INR depreciation.

     

    India Ratings expects that online advertising will be the fastest growing segment over the medium to long term, but its contribution to the M&E industry may remain smaller than that of TV and print.

     

    Improved corporate revenue and margins leading to higher adspend would be a positive for the industry. Also, a significant fall in domestic and international newsprint prices and/or rupee appreciation against the US dollar would help improve margins for newspaper publishers and thus may resulting in a stable outlook for the print media sector.

     

    However, a continuation of the current economic slowdown, muted corporate growth and stressed margins may put pressure on adspend growth, thus further aggravating problems for the industry.

     

    India Ratings-rated M&E companies include: Hathway Cable & Datacom Ltd. (‘IND A-‘/Stable), Prime Focus Limited (‘IND A-‘/Stable), Rajasthan Patrika Private Limited (‘IND BBB+’/Stable) and Stargaze Entertainment Private Limited (‘IND BB-‘/Negative).

     

    The full report, 2013 Outlook: Indian Media & Entertainment, is available at www.indiaratings.co.in.

     

  • Lowe Lintas Chennai has started 2013 by winning the national mandate for Apollo Hospitals, covering all of Apollo's health-care verticals (barring insurance)

    Lowe Lintas Chennai bags Apollo Hospitals

    By A Correspondent

     

    Lowe Lintas, Chennai has started 2013 by winning the mandate for Apollo Hospitals. This is a national mandate, covering all of Apollo’s health-care verticals (barring insurance). Lowe Lintas will be responsible for integrating national initiatives with regional initiatives, so that Brand Apollo is able to present a unified front in terms of communication.

     

    The challenge for the agency will be to build on the healthcare group’s significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.

     

    Apollo Hospitals was a hard-fought pitch with national agencies of repute in the fray, said G V Krishnan, Executive Director Lowe Lintas. He added, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”

     

  • Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director

    Sachin Das Burma joins Draftfcb Ulka in Delhi

    By A Correspondent

     

    Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director. He comes to the team having built his credentials across several marquee brands like Hero, Airtel, Nokia, Pepsi, Timex, GSK, Dabur, amongst others, and having earned recognition at all premiere advertising forums like Effies, Goafest and D&AD. He has worked at Contract, Bates & most recently was the Senior Creative Director & VP at JWT Delhi.

     

    Announcing the move, K S Chakravarthy (Chax), National Creative Director, Draftfcb Ulka Advertising, commented, “Sachin is a natural-born big ideas guy who enjoys working on big, challenging brands as much as he enjoys doing fun creative stuff. I am confident he will effortlessly fit into our high quality team in Delhi, and help drive our creative agenda.”

     

    Sanjay Tandon, COO, Draftfcb Ulka Advertising, Delhi, said, “In Sachin, beyond the competence, I see values that are dear to us – stability, team work and desire for excellence. He joins the senior team to push us faster towards where we want to go…creating game changing ideas that Build BrandWealth.”

     

    Mr Das Burma said, “I have always liked the Draftfcb Ulka way of thinking and wanted to become a part of a team that cherishes common values.” Referring to Arvind Wable, Advisor to the Board, he stated, “Arvind’s long term belief in a ‘happy people culture’ and its effect in building a strong business for over 20 years was a convincing factor in my decision. And being hired by Chax was indeed a high.”

     

  • It's a relevant insight; spicing up of news ties in naturally with the McSpicy burger. Therefore even if McDonald's had chosen not to show the burger, the communication still works

    Debrief: McDonald’s: Jaasti spice mangta!

    By Anil Thakraney

     

    Good to see that McDonald’s has relied on consumer insight for their McSpicy burger advertising. Usually McDonald’s ads, at least in India, are pretty straight forward; they are either into price claims or general masti. It’s a simple insight: How people spread rumours in an office, so that by the time the fifth person has heard the gossip, it becomes utterly sensational.

     

    The TVC features an executive tendering his resignation. And this gets his colleagues buzzing. As the info spreads from one dude to another, each one layers it with his own spicy version, so that by the time the last guy gets to hear of the news, he’s told that the resigning exec had assaulted the boss! Haha. Must say it’s a powerful insight, this sort of spicy nonsense goes on in every single organisation.

     

    But most importantly, it’s a relevant insight; spicing up of news ties in naturally with the McSpicy burger. Therefore even if McDonald’s had chosen not to show the burger, the communication still works. That’s a clear sign of a good idea. Also, good to see office executives in a McDonald’s ad, usually they feature kids and college lads. After all, adults too dine at their outlets, and they are more likely to consume a McSpicy.

     

    Only one improvement needed: While the ad does make you smile, they can, and must, make the gossip stories really wild, the idea has a lot of potential. Layer on oodles of spice, guys… we are lovin’ it!

     

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=OzLaFeujvOQ[/youtube]

     Rating: (On a scale of 1-5): 3. Super insight. Needs more spice.

     

     

  • The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt

    Anil Thakraney: Marketers must conjure up more V Days

    By Anil Thakraney

     

    I write this piece on the lovely Valentine’s Day. Romance is in the air, and the social media is bursting with it. Even the mass media is doing its two bits to promote love. More so in Mumbai, now that the Shiv Sena has stopped beating up the heart shaped balloonwallahs.

     

    Guess it’s a huge day for florists, card sellers and other marketers. And I quietly snigger at the plight of all those dolts who forgot it’s the great V Day, and bought nothing for their partners. They’ve had it, I say! And in order to ‘make good’ for their crime, they will now have to rush to buy expensive goodies. When viewed as a gullible consumer, this sort of purchase pressure is kinda exploitative. However, this is an industry portal, so I am on the side of the canny marketers, and shall suggest that the Valentine’s Day Sales Carnival can easily be extended to an all year long bonanza. Leading to windfalls for the industry.

     

    The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt. Imagine these: Daughter’s Day. Son’s Day. Granny’s Day. Chachi’s Day. Bhabhi’s Day. Cousin’s Day. Mother-in-law’s Day. And so on. I believe Father’s Day and Mother’s Day already exist, but for some strange reason, marketers haven’t been aggressive on them. They should be. India is a country of relations, we are emotional fools, people feel a strong sense of bonding with family, even the extended one. Wonder why CEOs have been sleeping on this goldmine. When heavy sales can happen even if there’s absolutely no need/want for the goods in the consumers’ lives.

     

    So go for it, guys. Declare a Special Day. Create a buzz around it. Get celebs talking about it. This will get the mass media interested. The social media chatter will follow. And voila! You have another day in the calendar to embellish the toplines.

     

    On that thought, happy belated Valentine’s Day. Hope, for your own well being, you didn’t forget to buy her/him an expensive gift. 🙂

     

    ***

     

    PS: Cute idea from Scotland to promote tourism. They dressed up a couple of ponies in cardigan sweaters made out of local wool, used them in ads, and these creatures have turned into celebrities! And they help generate a great deal of curiosity about Scotland. We should do something similar with stray dogs and cows that line our streets. Dress them up in khadi kurtas. And Gandhi topis. 🙂

     

  • There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India

    Anil Thakraney: Need more Choppergate stories

    By Anil Thakraney

     

    I think someone’s gotta do a viewership measurement study for the Choppergate coverage. No, not to suss which channel got the most eyeballs (I can already see Arnab babu claiming the championship), but to check exactly how many Indians actually watched the television coverage. This is because I am beginning to suspect India is tiring of scam stories, the janata may have reached a point of disinterest in corruption. And this is because there’s a financial scam happening every other day, and it’s now become an Indian way of life, much like spitting and pissing on the streets. Naturally, our politicians and babus would be mighty elated if indeed that is the case.

     

    Having (ruefully) said the above, the media still has to do its job, it still has to report the bloody scams. And what gladdened me is that almost all the TV channels went into the investigative mode on Choppergate. Reporters got flown to Milan (lucky guys!), anchors went deep into facts and figures, and there was a healthy competition to unearth more dirt than the rival channel. I particularly liked NDTV’s Vishnu Som’s work, who presented his bar charts as if he was talking to school students. While it was a bit funny, I liked the analytical passion he displayed. Now this is television I appreciate. Because this is asli journalism, as against the gasbag debates that happen each evening. When the same group of farts arrives, and farts about every possible thing under the sun. And it gets particularly noxious during TV dinners. It is these mindless debates that have driven many viewers away from desi TV news. That’s not journalism, that’s nautanki.

     

    Choppergate reminded us that the news channel folks do have the will and the skill to carry out investigative journalism when they deign to. And am hoping we get to watch more of it in the future. In any case, there cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India, though I suspect I am wrong. For some reason, editors seem to enjoy all the prime time gassing. Sigh!

     

    ***

     

    PS: Very good slice-of-life commercial. Brits in particular would identify with this. And surprisingly, it comes from McDonald’s, who aren’t renowned for great advertising work (though their ad for McSpicy, which I reviewed last week, isn’t bad). Wonderful story that culminates naturally with the brand.

     

     

  • Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad

    AdStrat: Trusting Max

    Vibha Rishi, Executive Director – Brand & Human Capital, Max India

     

    Name of the Campaign/Ad: India- ‘For life’

     

    The Brief: Max is a multi business corporate offering services in healthcare, health insurance and life insurance amongst others. While the Max brand architecture has undergone a change, the new communication must build trust for the corporate brand Max, by virtue of which people can choose its constituent brands with more confidence than their competitors. The three guiding principles/ guardrails that govern Max are Sevabhav, Excellence, Credibility; the communication must be reflective of this.

     

    Research insights: The objective of the campaign is two fold. Firstly, Max will announce its new brand positioning of ‘For life’. Secondly, this gives Max the opportunity to consolidate all its service offerings under the Max umbrella. Establishing Max’s credentials as a corporate powerhouse. As this is the first time Max Corporate is advertising.

     

    The thought process behind the creative: The brand persona of Max India is that of a Jeevan Saarthi, who will navigate you in your quest for health, wealth and happiness. The TVC uses a simple yet strong visual device of a trampoline to connote the key message that Max India helps you bounce back in life. Various interactions are built around it reflective of the values on which the Max foundation is laid.

     

    The film opens on a beautiful morning where you see multiple trampolines placed in a cityscape. Seeing this, passerbys are surprised and get curious to check it out. The film is used to establish how people of different age groups, though apprehensive at first, set out to experience the trampoline which is really a visual metaphor for ‘Max’.

     

    The concept of the campaign stems from the brand personality itself. In life, one is faced with many moments of truth – some challenging, some decisive, some life changing and in these moments of truth, it would be nice to have someone to fall back on, so that you can bounce back in life. The concept being that in different highs and lows of life, Max will always be there to help you bounce back.

     

    Media vehicles chosen: TVC, Cinema, Digital, Print, BTL

     

    Key issues kept in mind while executing the ad: Soumitra Karnik, National Creative Director, Dentsu India Group, “It was a fabulous experience doing this ad. It was almost like doing a large flash mob. There were over 500 people on location, six cameras placed everywhere from in between the crowd, to the rooftops of buildings, in moving cars and even one that was attached to a jumper’s knee.”

     

    What is the differentiating factor about the ad? Mr Karnik said, “A lot of people did not even know they were being filmed. We just let the people lose their fear and inhibitions and just enjoy jumping on the trampolines. And they did, a whole lot of people did just that. Which was exactly what we wished to communicate that life is for living to the fullest and in all the ups and downs, Max will be right there to help them bounce back, just like a trampoline. To enhance this childlike exuberance, we even used a six year old girl’s voice to sing the ever popular and very apt ‘sar jo tera chakraaye, ya dil dooba jaaye” track.”

     

    Client comment: Vibha Rishi, Executive Director – Brand & Human Capital, Max India, “Max gets the opportunity to interact with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. We literally serve your need for health, wealth and happiness. The brand positioning captures this sentiment with two simple words…… ‘For life’. Our customers need help in navigating the often confusing complexities of insurance and healthcare.”

     

  • The IAA gets the industry to debate interesting marketing and media issues

    IAA debate on relevance of tradition media given digital

    By A Correspondent

     

    The IAA India Chapter is introducing IAA Debates, intending to bring back the old-style classical debate format to dwell upon topical serious business issues. With leaders of the industry speaking For and Against, the IAA hopes to engage in a meaningful discussion with the audience as well. The first debate is to be held today at Four Seasons, Worli, Mumbai, at 4.30pm, on the question of whether traditional print and television media are losing relevance in the face of the growth of digital media.

     

    Srinivasan K Swamy

    Speaking about the new initiative, Srinivasan Swamy, President, IAA India Chapter said, “IAA members are senior opinion leaders in the industry and with these debates we intend to drive opinion and trends going forward. As an industry, we all take part in seminars, panel discussions etc but do we at all debate face-to-face some serious issues? In my view, the issues are best understood when we debate them with passion.”

     

    Seasoned professionals like Virginia Sharma of IBM, and Mahesh Murthy of Pinstorm will speak For and Sanjay Gupta of Star TV and Arunabh Das Sharma of Times of India will speak Against the motion. The debate will be moderated by Sonali Krishna, Anchor of Brand Equity show of ET Now. The debate series is being sponsored by Campaign India and the co-chairs of the IAA debates initiative are Partho Dasgupta and Neville Taraporewalla.

     

  • International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities

    IAA brings content creators, advocacy groups together on gender issue

    By A Correspondent

     

    The International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities.

     

     

    Srinivasan K Swamy

    Srinivasan Swamy, President IAA, said, “We are delighted to have been able to bring together people from television, feature film and advertising. The people who are content creators hopefully have been sensitized in the way they think about portraying women in various forms of content. I do believe the seminar went well and overall it has been a satisfying day.”

     

     

     

    Monica Tata

    Monica Tata, Secretary, IAA, who also moderated the discussions, said, “IAAs initiative has been a resounding success. It was put together with an objective of highlighting the need of gender sensitivity across media platforms be it advertising television and films. I think we have managed to make a great start. I hope we are able to continue with the same fervour in the months to come.”

     

     

    Professor Anjali Monteiro, Dean, School of Media and Cultural Studies, TISS, said, “Violence against women is a matter of the exercise of patriarchal power. We need to affirm the rights of women to dignity, to access public space and to be agents of their own making.” Anuja Gulati, State Programme Officer, United Nations Population Fund, said that education and skills would help empower women and bring them into leadership roles, leading to gender equality.

     

    Very often, communicators consciously or unconsciously end up creating content that reinforces gender stereotypes. On the other hand, they seem to somehow think there is no “other” way certain communication can be crafted that not only does away with the issues we are often faulted with, but also can have a positive effect on gender issues while promoting the salience of our brands and services. This seminar sought to address gender nuances in communication from different perspectives.

     

    A L Sharada

    Dr A L Sharada, Programme Director, Population First, said, “It is really encouraging to see the response of the advertising fraternity to the issue of projection of women in advertisements. Often communication is influenced by the internalized gender issues and perceptions. If we have more opportunities to dialogue and discuss the message, we would be able to make advertising more gender sensitive. I believe VoW is a very positive step in this direction.”

     

     

     

    KV Sridhar

    Advocating that content in media and advertising does have an impact on people’s view on women, Sangeetha Narasimhan, Executive Creative Director, R K Swamy BBDO, opined, “Content creators need to deal with the subject of women at all times with affection in the heart and put aside lust. Only then will we begin seeing some degree of positive movement in attitudes to women.” Supporting this thought, K V Sridhar, National Creative Director, Leo Burnett, said, “Ignorance is the worst enemy. The advertising community needs to be more sensitive; can’t afford to be damaging to society.”

     

     

    Josy Paul

    Josy Paul, Chairman & National Creative Director, BBDO India, in his “confession speech” said, “I am evolving in my effort to be more sensitive. I am trying to create a new reality, where brands evolve with deeper sensitivity, where equality and inclusion are part of greater growth and a better world.”

     

     

     

     

    Sonal Dabral
    Sonal Dabral

    Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra, said, “The only way we in the media industry can become more responsible and sensitive towards gender portrayal issues is by stopping, reflecting and acting with conscience. For this reason VoW is a wonderful effort and it has been a privilege being a part of this initiative.” Geeta Rao, Creative Director, Geeta’s List, was of the view that communication is critical and gender sensitization is imperative in advertising, and as a content creator one needs to find ways to break stereotypes in an engaging way.

     

     

    Rupal Tyagi, lead protagonist of Zee TV Sapne Suhane Ladakpan Ke, said, “I am glad that the programming content is changing and this is being accepted by the people.” Actress and host Mandira Bedi said, “This is a very engaging and interesting discussion. I am very glad that this initiative has been taken and I feel privileged to be part of it.”

     

  • Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather

    Madhukar Sabnavis on O&M’s worldwide board

    By A Correspondent

     

    Madhukar Sabnavis

    Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather, in changes announced yesterday by O&M.

     

    Carla Hendra, Chairman of OgilvyRED, the agency’s global strategy and innovation practice, has been appointed vice-chairman of the board, a newly created position. Additionally, the agency announced a significant expansion of the board to include a more diverse and youthful group of leadership.

     

    Commenting on the12 new members who were elected to the board, Chairman and CEO Miles Young remarked, “These additions represent a wonderful range of our key talent and inject a significant infusion of new blood. Our board will now be significantly more diverse, and I believe, will be reflective of and useful for many of the debates about content which need to happen at the heart of our business.”

     

    Commenting on Carla Hendra, Mr Young added, “I am so very pleased to announce that Carla has been elected to the role of vice-chairman. Carla’s contribution over the years has been enormous, not least recently as the founder and driver of OgilvyRED. As our board continues to grow, we will need someone with Carla’s laser focus and drive to help harness the diverse talents and viewpoints within our board to the advantage of the entire agency.”

     

    The newly elected members are:

    Nelly Andersen, Executive Vice President of Global Brands, OgilvyOne Worldwide

    Lou Aversano, Chief Operating Officer of Ogilvy East

    Brandon Berger, Worldwide Chief Digital Officer

    Shenan Chuang, CEO of O&M Greater China

    Annette King, CEO of OgilvyOne EAME and Chairman of OgilvyOne London

    Paul Matheson, Regional President Strategy and Planning of O&M Asia Pacific

    Jaime Prieto, President of Global Brand Management

    Ben Richards, Worldwide Head of Integrated Strategy

    Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India

    Gunther Schumacher, Worldwide Chief Operating Officer of OgilvyOne Worldwide

    Steve Simpson, Chief Creative Officer of O&M North America

    Paul Smith, Regional Creative Director EAME