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  • With the core thought of amplifying 'Always Hoyenga' on ground and build a high recall, Greenply has come up with a 10×10 Graffiti wall

    Greenply aims to make entry to Limca Book of Records

    By A Correspondent

     

    Greenply, the interior infrastructure company, has come up with an innovative marketing – “Greenply Always Hoyenga- largest graffiti wall in India”. The new marketing is in sync with its new campaign, Always Hoyenga, Greenply has come up with a consumer activation program to create a graffiti wall in Delhi, Mumbai, Hyderabad and Bangalore and invite everybody to come and express their wishes for the future by either painting or writing on the wall.

     

    With the core thought of amplifying ‘Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10×10 Graffiti wall. This graffiti wall from each city will add on to creating the mega Graffiti wall measuring 27,000 sq ft in Kolkata creating the largest graffiti inIndiaand will bid to enter the Limca Book of Records.

     

    The Always Hoyenga campaign by Greenply is aimed at making durability more relevant and fresh for the audiences.

     

    The graffiti will be created on January 21 in Delhi at Ambience Mall, Vasant Kunj and in Mumbai at Phoenix Mills, Lower Parel, respectively; on January 22 in Bangalore at Garuda Mall, Ashok Nagar and in Hyderabadat City Centre, Banjara Hill respectively. The event will be from 11 am to 8 pm.

     

  • The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel

    Sony Pix launches new campaign

    By A Correspondent

     

    Sony Pix is all set to launch a brand new campaign for 2012 called ‘Big Break’ which gives movie buffs an opportunity to be a superstar and be featured on the channel. It is a 360 degree campaign which will have on air as well as off air promotions – radio, outdoor, print, online and on ground activities.

     

    The promotional on air and print campaign for ‘Big Break’ will run over a couple of months. The on ground activities will take place in key metros, as well as multiple promotions in colleges. Details of Big Break will also be shared on radio to encourage participation.

     

    In order to enhance convenience for the applicants, PIX has created a micro site to aid the masses to send in their entries and acquire further details about the campaign. An exclusive ‘Big Break’ application has also been created on for social networking sites like Facebook.

     

    To be a part of this campaign, all one has to do is send in a one minute video clip of themselves enacting aHollywoodscene of their choice. These entries will be reviewed by a special team appointed by PIX and ten lucky applicants will be flown down to Mumbai.

     

    PIX also offers the audiences innovative initiatives like the PIX Movie Club, Hollywood Top 10 and Chicks on Flicks to keep them updated on all thingsHollywood. These efforts have given PIX a distinctive identity offering entertainment beyond justHollywoodfilms.

     

  • Dharma Productions partners with mydala.com initiate unique multimedia marketing campaign across 11 cities.

    mydala.com brings battle of Agneepath to real life

    By A Correspondent

     

    India’s largest group buying/social commerce portal, mydala.com, has announced that it has partnered with Dharma Productions as the social commerce promotion partner for 2012’s most awaited movie, Agneepath.

     

    mydala.com will engage its fans, customers and merchants in ‘gang wars’ leading to Agneepath through an aggressive multimedia campaign. The real-life battle to win movie tickets, merchandise, and other prizes every day, and a chance to attend a special preview screening of the movie, has already started even before the reel-life battle begins later this month.

     

    Releasing worldwide on January 26, the movie revolves around Vijay Dinanath Chauhan (Hrithik Roshan) and his revenge against Kancha (Sanjay Dutt).Priyanka Chopra plays the female lead of Vijay’s aide and best friend Kaali, while Rishi Kapoor plays city gang lord Rauf Lala. Directed by Karan Malhotra, and produced by Hiroo Yash Johar and Karan Johar, the film also features Om Puri, and Katrina Kaif makes a special appearance.

     

    According to Mr. Apoorva Mehta, CEO, Dharma Productions: “In a networked world, traditional marketing alone is not enough to ensure success of a movie. We have partnered with mydala.com because of domain expertise and experience in creating unique and successful social commerce campaigns for Bollywood movie launches.”

     

    As many as 2,000 merchants across 11 Indian cities have already professed their allegiance to either Vijay’s or Kancha’s gang by sporting their gang posters for the movie at their merchant outlets, and are now enrolling thousands of customers to join their gang to emerge as winners through pamphlets bearing promo codes.

     

    Every customer who shops for Rs500 or more at any of these merchant locations is eligible to receive a leaflet with a unique promo code. Customers purchasing deals worth Rs500 or more onwww.mydala.com during this contest period will also receive a promo code. The campaign will runs till January 31.

     

    As part of its comprehensive multimedia campaign, mydala.com is promoting the movie across its entire network and beyond, including its website, Facebook, Twitter, and other partner sites. mydala.com has also roped in the movie’s leading stars Kancha (Sanjay Dutt) and Kaali (Priyanka Chopra) to lend their voices for an aggressive campaign across leading radio channels in several cities all over India.

     

    Elaborating on the tie-up with Dharma Productions for promoting Agneepath through social commerce marketing, mydala.com’s founder and CEO, Anisha Singh said: “Having successfully run social commerce and multimedia promotions for recent big titles such as Don2 and Ladies Vs Ricky Bahl has given us great exposure to film marketing. Agneepath is special and we’ve created a social commerce marketing plan equally special to match its calibre. To further add flavour to the war between Vijay Dinanath Chauhan and Kancha, we have also created a special Facebook app, Walk the Agneepath, where people can participate in a contest by watching a movie clip and correctly answering the questions.”

     

    mydala.com has also created a live scorecard on its Agneepath page on the mydala website where you can find how your gang is faring. Scoring is based on every promo code entered into the system. The gang that gets the most points at the end of the promo period will not only get to win Agneepath merchandise, movie tickets, mydala vouchers and other prizes, but also a chance to meet the star cast of Agneepath.

     

     

  • Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection

    Tanishq inspires million thoughts through ‘My Expression’ competition

    By A Correspondent

     

    Tanishq,India’s largest and most preferred jewellery brand, on Thursday announced the launch of its first ever co-creation activity ‘My Expression’. The activity is an open for all contest aimed to identify and reward the best creative minds across the country.

     

    Interested participants are requested to submit an idea for Mia – the new Working Women’s line and the top 10 finalists stand to win Rs1,00,000 each. The selected idea will be used to in the next collection for Mia.

     

    To participate, users should first register by visiting the website www.myexpression.tanishq.co.in, login and then submit ideas. After logging in, users can choose to either enter text, or upload a picture or upload/paste the youtube link of their idea, explaining the concept in detail.

     

    Points will be awarded for originality and innovativeness of the idea, degree of detail in idea submission, the fit with the brand and ease of manufacturability. The deadline to submit idea is February 14, 2012.

     

    Once the ideas are collected, public will vote for their favourite ideas through an online poll system, and the top ideas will make it to the Jury Selection round, at the end of which the top 10 will win the cash prize of Rs1,00,000 each.

     

    A 3-member jury comprising eminent personalities including Revathi Kant, GM – Design, Innovation and Development, Tanishq, Anaita Shroff Adajania, Fashion Director, Vogue India and Shimul Mehta Vyas, Mentor, Textile Apparel and Accessory Design, National Institute of Design (NID) will evaluate designs and ideas to shortlist top 10 winners.

     

    Announcing the launch, Mr Sandeep Kulhalli, Vice President, retail and marketing, Tanishq, said: “My Expression is the first of its kind initiative in the Indian jewellery industry. We are excited about the contest as it is interactive platform to engage with our customers and fans.”

     

    He further added: “Through this engagement, we can also secure useful insights on Tanishq’s jewellery collection, and also find intelligent, creative and smart young designers with great ideas. We look forward to active participation and indulgence from our fans and help make co-creation a success.”

     

    “Tanishq has been one of the early adopters of digital media – Tanishq One, the collection targeted at men, was launched using only digital media, Tanishq Valentine 999 collection, targeted at youth, had digital media as the lead media and now Tanishq My Expression, India’s first co creation activity, is using only digital media,” said Unny Radhakrishnan, National director, Digital, Maxus.

     

    Tanishq, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

     

  • Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.

    P K Umashankar appointed VP of Customer Service Operations, Ford India

    By A Correspondent

     

    P K Umashankar has been appointed to a newly created executive position that will involve focusing on Ford India’s growing strategic emphasis on customer satisfaction as it gears up to live its commitment to the market and customers.

     

    In his new role, Mr Umashankar will lead the customer service and satisfaction initiatives across the company’s ever-expanding sales and service network in India and growing customer base and report directly to Nigel Wark, executive director, marketing, Sales & Service, Ford India.

     

    “Customer satisfaction is at the core of Ford’s commitment and we are delighted to have Uma lead our efforts on this front. Given his strong experience in ensuring quality, leadership skills and deep understanding of Indian customers, we are sure that in this strategic role Uma will lead in bolstering our efforts to achieve and grow more and more happy customers for Ford.” said Mr Wark. “This appointment also signals Ford’s focus on ensuring new levels of engagements and delighting customers through their complete ownership experience in India.”

     

    Mr Umashankar is passionate about quality enhancement and is a Six Sigma Master Black Belt, and a certified Six Sigma trainer. He was responsible for all Six Sigma projects in Distribution areas spanning Quality, Sales, Finance and Service at Ford India.

     

    In his over decade and a half long career with Ford India, Mr Umashankar has served different roles that include heading Regional Sales & Service Operations, North & East , Service Engineering, Service Marketing and Parts Operations. He steps up to the new role from being the General Manager, Product Marketing driving the product growth plans for India. Prior to that, he was General Manager, Customer Service Operations, where he looked after customer satisfaction and Parts & Service business at Ford India.

     

    Before joining Ford India, Mr Umashankar, who graduated in mechanical engineering from Madras University, served in the Indian Air Force as an aeronautical engineering officer for six years. He specialized in Aeronautical Engineering at the Air Force Technical College. He also holds an Executive MBA in Finance from LIBA, Chennai where he was a topper and a gold medallist.

     

  • CP Arora has been appointed Group Chief Financial Officer, and Suprotim Day as Chief Films Officer.

    Dentsu India Group makes key senior level appointments

    By A Correspondent

     

    Dentsu India Group on Wednesday appointed Suprotim Day as Chief Films Officer and CP Arora as Group Chief Financial Officer.

     

    Mr Arora (popularly known as CP) takes on the mantle of Group Chief Financial Officer from Nobuki Sakai, who was seconded to Dentsu India early last year. A qualified Chartered Accountant and Company Secretary with nearly twenty years of experience in financial management, Mr Arora joins Dentsu from JWT, Delhi where he was the Vice President and Executive Commercial Director. As Strategic Business Partner with JWT, Delhi at both, the corporate and business unit level, he tracked financial efficiency and profitability, risk management, legal and compliance and overall financial operations for JWT Delhi Office.

     

    As Group Chief Financial Officer, Mr Arora will now be responsible for the financial plans, P&L management, policies, and accounting practices of the Dentsu India Group. He will also lead the accounting, budgeting, fund management, and financing functions of all the Dentsu India Group companies.

     

    In his last assignment, Suprotim Day (known as Tim) was Head of Stink, London’s operations in India. Stink,Londonis amongUK’s leading production houses and he was instrumental in setting up a JV between Stink and QED Films inIndia. The production house serviced agencies such as JWT, McCann Erickson, Ogilvy, Leo Burnett, Lowe, Publicis and Cheil Communications among others.

     

    On these key appointments, Rohit Ohri, Executive Chairman, DentsuIndiasaid: “CP and Suprotim are seasoned professionals. They will partner me in our endeavour to significantly strengthen our service quality delivery to clients.”

     

    With over 25 years of experience in the production and direction of commercials, Mr Day is one of the most sought after and respected Film Heads in the business. He has been in the forefront of producing large scale advertising films for clients like PepsiCo, Airtel, Sony, Nokia, ESPN, Hero Honda, Frito Lays, Samsung, Electrolux, Mitsubishi, Dabur, McDonalds and Nestle to name a few.

     

     

     

  • Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios; Medley line-up of top acts by Bollywood’s biggest stars – tribute to the golden era!

    FTII Producers’ Guild fanfare over Indian cinema’s centenary

    By A Correspondent

     

    The Film and Television Producers Guild of India, in association with Wizcraft International entertainment and Colors television, is all set to flag off the ‘100 years of Indian Cinema’ celebrations at the 7th Apsara Awards scheduled to take place on January 25 at Yash Raj Studios.

     

    The sizzling event promises to get stronger on its entertainment and celebrity quotient this year reiterating what Apsara Awards stand for.  As a special segment of the celebrations, the awards night will showcase a special tribute dedicated to the legends of Indian cinema and their glorious years in Bollywood. A medley will showcase hit songs from the yesteryears and the stars that emulated the iconic onscreen characters.

     

    The Apsara Awards is a joint initiative by the Film & Television Producers Guild and Wizcraft International entertainment and was instituted to honour exceptional talent and breed new potential within the film and television industry.

     

    every year, the fraternity comes together to felicitate some of the most accomplished members of the film & television industry, and it is a continued effort to merit and recognize achievers for work done in the previous year – creative as well as technical categories.

     

    Speaking on the announcement, Ramesh Sippy, President, The Film and Television Producers Guild said: “The Apsara Film & Television Producers Guild Awards is an effort to mark the success of the growing Indian entertainment Industry. We are very excited to honour and felicitate that group of incredible people who have continued to make a significant contribution to this industry. This year too, we hope to inspire and empower achievers from the fraternity, especially with the entertainment industry all set to welcome the 100 years of Indian cinema.”

     

    “It is my honour to participate in the 7th edition of the Apsara Awards. I also look forward to welcoming the fraternity to Yash Raj studios to witness history being created as the winners are unveiled. There is no other award that matches Apsara’s stature as it is by The Film & Television Producers Guild. Along with my colleagues, we promise to make this year bigger and insurmountable,” added legendary film-maker Yash Chopra.

     

    Also sharing his thoughts on the celebration, Mukesh Bhatt, Sr Vice-President of the Guild said, “I am extremely delighted to be part of the celebrations marking 100 years of Indian Cinema. The celebrations have only just begun and we look forward to another great year of movies and entertainment.”

     

    Conceptualized, produced, marketed and promoted by Wizcraft International entertainment, the Awards will bring together the creme de la creme of Indian film & television industry on one spectacular star-studded stage! The Guild is over half a decade old and consists of more than 160 members, who constitute some of the most accomplished and influential luminaries. The nominees and awards are chosen by the Guild’s members, making it the official award for the film & television industry.

     

    “Wizcraft has always been the crusader for the entertainment industry inIndiaand the Guild is the most-respected body of the entertainment trade inIndia. We have always valued our partnership and we will endeavour to continue and support the Film & Cinema industry for years to come.” said Wiz. Sabbas Joseph, Director, Wizcraft International entertainment Pvt. Ltd.

     

  • Clear Channel Mudra launches an innovative outdoor campaign for Tata Housing Development Company with the theme of Uttarayan

    Clear Channel Mudra & Tata Housing celebrate Uttarayan

    By A Correspondent

     

    Tata Housing Development Company Limited, recently announced their foray into the Ahmedabad real estate market with a mega township in partnership with Arvind Mills. As is the norm inGujarat, with respect to new developments and acquisitions, the timing of the launch was in sync with Uttarayan, which is a major highlight in the cultural calendar of Ahmedabad.

     

    The objective for Clear Channel Mudra was to launch an innovative outdoor campaign to announce the brand’s entry into the Ahmedabad market, and create opportunities for the Uttarayan spirit to be brought out in the creative renditions.

    Fittingly, the creative message was kept simple and succinct – Now Uttarayan will be Grander!!

     

    An innovative outdoor campaign with the theme of Uttarayan, was carried out at key locations acrossAhmadabad. The campaign was executed using hoardings that were creatively fabricated in key locations to give 3D effect. Cut outs of Kites and a Kid Flying the kite were installed on Hoardings to give a 3D effect. A life-size kite string holder was fabricated and installed on a mobile van to make a connect with the festival and join in the celebration.

     

    The launch concept was meant to highlight the excitement of millions of kite enthusiasts’ who pitch themselves on their rooftops, sending up waves of flying kites which overwhelm an otherwise deep blue sky. Through this campaign, Tata Housing joined in the celebrations, adding to the excitement and build-up to the festival.

     

    Rajeeb Kumar Dash, Marketing Head, Tata Housing, said: “The timing of the unveiling of the campaign has been the most important factor, given the Amdavadi’s love for kites. The colourful layout of the hoarding captures its vibrancy and energy, symbolizing the spirit of people during this festive season. Clear Channel Mudra did a good job in coming up with these innovative ideas and executing the same to provide us the desired results.”

     

    Arun Rogha, Group Account Director – Clear Channel Mudra, said: “Tata Housing as a brand has many diverse offerings for various customer segments. Therefore, we consider each project as individual challenge, and the planning and strategy required is tackled on a case to case basis. The challenge was to use the OOH space to maximize the scope of pure branding which stands out from the clutter in the market and hence cut-outs of kites were installed on hoardings to gain high impact and generate buzz for the upcoming launch of theMegaTownshipand celebration of Uttarayan.”

     

  • Space Lab announces 60 finalists of ‘Send Students' Experiments into Space'. The competition received thousands of entries from more than 80 countries; US leads in number of finalists followed by India, Poland, Canada and Spain.

    9 Indians among YouTube Space Mission finalists

    By A Correspondent

     

    YouTube, Lenovo, and Space Adventures in cooperation with space agencies, including the National Aeronautics and Space Administration (NASA), the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA), on Wednesday announced the sixty finalists of YouTube Space Lab (youtube.com/spacelab), the global science competition that challenges 14-18 year-olds to design a science experiment that can be performed in space.

     

    YouTube Space Lab received thousands of video submissions from more than 80 countries, a remarkable number given the unique challenge of designing an experiment that could actually be carried out in space – something that has traditionally been the mission of qualified astronauts and scientists. Entrants not only described their science experiment ideas via video, but demonstrated and animated the procedures they were submitting.

     

    TheUS led with 10 finalists, followed byIndia with nine. Rounding out the top five countries in terms of total submissions arePoland,Canada, andSpain.

     

    Starting from January 18 through January 24, the YouTube community will be invited to judge these entries alongside a prestigious panel of judges, including renowned scientist, Professor Stephen Hawking, NASA’s Associate Administrator for Human Exploration and Operations William Gerstenmaier, NASA’s Associate Administrator of Education and former Astronaut Leland Melvin, ESA Astronaut Frank De Winne, JAXA Astronaut Akihiko Hoshide and Cirque du Soleil’s founder Guy Laliberté, to determine the winners.

     

    YouTube users and the judging panel will determine 6 regional winners (2 teams from each of the 3 regions) who will travel to Washington, DC, where the global winners (2 teams from each age group) will be announced in March.

     

    “We’re thrilled with the response to YouTube Space Lab,” said Zahaan Bharmal, Google’s Head of Marketing Operations, Europe, Middle East, andAfrica, and the man behind the idea for Space Lab.  “They rose to the challenge – demonstrating great imagination, creativity and passion with their ideas. Our mission was to inspire the next generation and the response shows, we’ve done just that. Today’s Space Lab entrants are tomorrow’s space explorers,” he added.

     

  • Superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry

    Mollywood honours King Khan at Ujala-Asianet Film Awards

    By A Correspondent

     

    The 14th Ujala-Asianet Film Awards 2012 took place recently in a glittering function held at theFestivalCity,Dubai, with almost 25,000-strong crowds gathered to witness the action. Several prominent persons from the film industry and socio-cultural spheres were present on the occasion.

     

    Asianet Managing Director K Madhavan presented the Millennium Actor award to Shahrukh Khan, the King Khan of Indian cinema. Mollywood superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry.

     

    The event was attended by stars from South Indian film industry and had colourful performances by leading Malayalam artistes along with stars from Tollywood and Bollywood. Dhanush, Asin, Vidya Balan, Dilip, Madhavan, K B Ganesh Kumar, Kalabhavan Mani, Jagathi Sreekumar, Jagadheesh, Nedumudi Venu, Maniyan Pillai Raju, Lakshmi Gopalaswami, , Archana Kavi, Sibi Malayil, Siyad Kokker, Menaka , and Suresh Kumar were among the stars who attended the function.

     

    Pranayam won the award for the best film, which was accepted by the producer Sajeev and director Blessy. Ranjith won the award for the best director for Indian Rupee. Mammootty was honoured as the Cultural Icon of Kerala for his outstanding contributions in various fields. Mohan Lal won the best actor award for his role in Pranayam and Kavya Madhavan won for the best actress for Gadhama & Bhakthajanangalude Sradakku.

     

    Other winners include Asin ( Pride of Kerala in Bollywood), Vidya Balan & Madhavan (Asianet Golden Star), Dhanush (Popular Tamil Actor), Kunchako Boban (Youth Icon of the Year), Innocent (best Supporting Actor), K P A C Lalitha (best supporting actress), Siddique (best villain), Suraj Venjaramoodu (best actor in a comic role), M Jayachandran (music director), Hariharan (playback singer- male), Shreya Ghoshal (playback singer-female).

     

    Asianet will telecast Ujala Asianet Film Awards 2012 on January 21 and January 22 at 6.30PM.

  • Oberoi Mall hosts the biggest brand shopping extravaganza

    50 Brands @ 50 % off sale back in town

    By A Correspondent
    Oberoi Mall, one of Mumbai’s leading retail malls, will be hosting the second ‘50 Brands @ 50 % off’ sale on January 18. This sale will have over 60 leading national and international luxury brands offering flat 50 per cent off for one day.

    The brands participating in the sale are Accessorize, Nike, Adidas, Reebok, United Colors of Benetton, Chemistry, FIFA, Kazo, Levi’s, Cream Center, Allen Solly, Biba, Forever New and other leading lifestyle and food brands.

     

    Oberoi Mall is the first mall in the country to come up with a unique sale format like this, the first season of which was held in July last year. Similar trends are prevalent in the Dubaishopping festival and malls in Hong Kong.

    Commenting on this, Nirzar Jain, vice president – Oberoi Mall said: “After the success of the first ever 50 Brands @ 50 % sale, we are extremely happy to present the second season. Oberoi Mall has always striven to offer its patrons an enhanced shopping experience and this season we have more than 60 leading brands on flat 50% flat discount for one day. Our retailers too are looking forward to this event as the last 50:50 sale saw the overall sales figures shoot up by 300 per cent and foot falls increasing by almost 200 per cent on a weekday. In fact few brands like Central, Bombay High and FIFA did the highest ever sales in the city in a single day.”

    The 50 Brands @ 50 % sale has been clubbed up with ‘Women’s Wednesday’, which is Oberoi Mall’s existing property exclusively for women, making it a double bonanza for shoppers.