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  • The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.

    Jet Airways unveils innovative airplane wrap for Nokia Lumia

    By A Correspondent

     

    Jet Airways and Nokia unveiled their ‘The Amazing Everyday’ campaign for Nokia Lumia on January 10. The Jet Airways Boeing 737-800 will carry the Nokia Lumia brand name on the aircraft. The jet will be branded entirely with the Nokia Lumia colours. The aircraft will also features the names of Nokia employees responsible for this marketing initiative.

     

    The campaign will continue till January 31, 2012. At present, the branding has been done only on one Jet Airways aeroplane. But plans are on to have this innovative wrap on other planes too as more and more brands may want to be advertised on airplanes.

     

    It is hoped that the ad will grab more eyeballs for Jet Airways as well as Nokia Lumia. This marketing initiative is also likely to open up new revenue streams for the airline.

     

    Besides the airplane wrap, Nokia has also announced a consumer competition, ‘Spot the Lumia’ where lucky winners will get an opportunity to make it to the ‘Sky Party’ on the aircraft on January 20.

     

    In a prepared statement Manish Dureja, Vice President, Marketing, Jet Airways said, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are certain that Nokia will reach out to its target customers through this unique branding opportunity. We are confident that this unique media vehicle will leverage the power of innovative brand communication to a focused group of prospects and will deliver value for money to brand managers acrossIndiathat opt to take their brands to the skies in the months ahead.”

     

    Prashanth Mani, General Manager, Nokia West India said, “We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flashmobs, flash cricket and luxury helicopter. Now the Lumia aircraft will take the ‘amazing quotient’ of this campaign a little higher.”

     

  • Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook

    Dainik Bhaskar Group Launches ‘The Brain Hunt 2012’

    By A Correspondent

     

    Dainik Bhaskar Group,India’s largest newspaper group, believes in offering its readers ‘smart engagement’ that aim to fill the void of originality and innovation. This is exemplified by the activities under Bhaskar Champs Club (BCC); a club that provide a platform for students to enrich their knowledge, practical wisdom, creativity and showcase their talents.

     

    The club has been instituted for school students to develop reading habits in ‘Gen-Next’ and boost future readership. The Bhaskar Champs Club has more than 1 lakh members acrossIndia.

     

    In 2012, BCC intends to showcase another mind- engaging activity, ‘The Brain Hunt 2012’, the fourth initiative in a row. ‘Bhaskar Champs Club’, ‘Brain Hunt 2012- The quest for wonder kidz’. The initiative was started with the successful Scrapbook Activity in 2010, which had 9 winners in 3 classifications – class 1-4, 5-8 and 9-12, who were awarded by Aamir Khan, was followed with Junior Picasso (National Level Painting Competition), which led to creation of a desk top calendar from the winning 24 entries in 2011. The same was released by Ms Ambika Soni atDelhi. The year also saw BCC’s ‘Junior Editor-2011’ being recognized by ‘The India Book of Record’ as the Largest Newspaper-making Competition with more than 68,000 student participants which culminated with an evening for the winners with Army Chief Gen

    VK Singh

     

    Mr. Vinay Maheshwari, Vice-President- Sales & Market Development, Dainik Bhaskar, said: “Brain Hunt-2012 is our initiative to hunt for visionary brains. It is a true roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook available pan-India from January 11. Themes and activities in the workbook will test true strength of a student’s creativity and innovation.”

     

    Mr. Maheshwari concluded: “Brain Hunt 2012 will enable students to ‘Imagine

    a Whole New World’, ‘Experiment with the facts’, ‘Visualize the unseen’ and Think

    Unlike!!!’, around which the whole idea has evolved”. The activity starts in January 2012 and will be completed by March 2012.

     

    Dainik Bhaskar Group isIndia’s Largest Newspaper Group and has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services andMobileapplication.

     

  • As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country

    DID announces tie-up with Reebok

    By A Correspondent

     

    After nearly three months of anxiety and sleepless nights, the aspirants of Dance India Dance’s ‘Sunehri Taqdeer ki Topi’ have left the gruelling audition process behind.

    All those hours of sweating and stretching will be now rewarded with a chance to be on the coveted stage as a part of Dance India Dance’s (DID) Adbhut 18 and dazzle the viewers with breathtaking performances.

     

    The Masters, Remo D’Souza, Geeta Kapoor and Terence Lewis announced the names of Adbhut 18 inDelhi, who have secured their places in ‘Remo Ke Rangeeley’, ‘Geeta Ki Gang’ and ‘Terence Ki Toli’.

     

    Mr. Ashish Golwalkar, Non Fiction Head, Zee TV said: “This is a momentous occasion for us. After weeks of contemplation and deliberation, we have finally chosen our ‘Adbhut 18’contestants. The contestants were handpicked on the basis of their skill, innovative presentation, versatility and ‘never give up’ attitude. Zee, as a channel, takes immense pride in the fact that dance has boomed in popularity inIndiabecause of a show like Dance India Dance.”

     

    This moment is also significant as DID has announced its tie-up with sportswear giant Reebok. Over the years, Dance India Dance has become a trend setter in the genre. Continuing with the tradition of exploring differentiated marketing on DID; this season the channel has ventured into unexplored territory – a revenue sharing and licensing deal with Reebok.

     

    Regarding the licensing and merchandising deal with Reebok, Mr Akash Chawla, Head-Marketing, National Channels, ZEEL said: “DID stands for great quality of dancing and extreme rigor. DID has always been a progressive brand which has been an aspiration to many. Taking this forward, this season we have ventured into a licensing contract with Reebok. This is a first at Zee TV that a costume range will be unveiled. As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country. This will help us to extend our brands into new product categories, and will also help increase the popularity of the brand.”

     

    Mr. Sajid Shamim, Brand Director, Reebok said: “At Reebok, we have always focused our efforts on creating products that bring elements of life, sport and style together. Through this association with ‘Dance India Dance’, we are celebrating fitness through the medium of dance, which at its core is fun and enjoyable. The Dance India Dance collection has taken its inspiration from the various forms of dance. Comprising of graphic t-shirts in vibrant and bright colours, this collection celebrates the spirit of dance.”

     

    The Reebok and Dance India Dance Apparel Collection brings together dance and fashion with daily wear, value-added design elements. Graphic T-shirts and hoodies for men, with ‘Born to Dance’ and ‘Live Love Dance’ written in bright neon colours have specially been made keeping in mind dance enthusiasts across the country. The women’s has a ‘DID – Born to Dance’ racer back and flick pant for all the hardcore dancers. Graphic t-shirts complete the “Fit for the street” Dance Inspired Streetwear collection.

     

    Both Zee and Reebok feel that this synergy between dance lovers and sports lovers will surely work wonders for both the brands.

  • History TV18 is the first international channel to launch in Gujarati

    Saaru chhe! History channel now in Gujarati

    By A Correspondent

     

    History TV18,India’s number one factual entertainment channel, announced the launch of its Gujarati feed. The viewers ofGujaratwill now be able to watch their favourite channel in their preferred language – Gujarati.

     

    History TV18 is the first international channel to launch in Gujarati. With this launch, it is also the only factual entertainment channel to be available in seven languages – Gujarati, Bengali, Tamil, Telugu, Marathi, Hindi and English. All the programmes and the fixed program chart (FPC) schedule will remain identical in all the language feeds.

     

    Viewers using digital platforms will be able to choose their preferred language through their remote controls.

     

    Speaking on the launch, Ajay Chacko, President, A+E Networks I TV18 said: “Our objective is to grow the genre and make it a relatively mainstream alternative for viewers in the near future. With this objective in mind, we intend to make the channel available in every Indian language possible and entertain audiences all acrossIndia.”

     

    Sudheer KG, V P Programming, A+E Networks | TV18 JV said: “As Indian audiences mature and seek out more international content in their own languages, there is no better time than now to launch our Gujarati feed. The incredible level of aspirations of people speaking that language and a large youth population make it all the more appealing and lucrative. We have taken care to ensure that the translation retains a certain local flavour, making the channel more accessible and relatable.”

     

    Gujarat is an important market for factual entertainment after Mumbai andDelhias it contributes as much as 7 per cent to the genre in 1 Mn+ towns. Ever since its launch History TV18 has been a strong player inGujaratwith the highest viewership in 0.1-1Mn market cluster and also highest time spent per viewer in 1Mn+ market cluster. Through this initiative the channel hopes to strengthen its position even more.

     

    History TV18 emerged as the number 1 channel in 6 metros in factual entertainment within months of its launch. The channel has in the process expanded the genre by 55 per cent, drawing in the highest time spent per viewer in the genre. It is the first in a bouquet of factual entertainment channels to be launched by A+E Networks I TV18.

     

  • The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.

    Who controls the remote? Ormax Media study released

    By A Correspondent

     

    Ormax Media has released a report on understanding the remote control dynamics in single TV households inIndiacalled ‘And The Remote Goes To…’

     

    This large scale syndicated study was conducted across 7 cities – Mumbai, Delhi, Ahmedabad, Indore, Lucknow, Jalandhar and Hyderabad – and with 5,547 regular prime time television viewers as respondents.

     

    The study aimed to answer the question that has obsessed the television industry: “Who controls the remote at different times?” The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends. It has also captured the differences in the profile of the remote in-charge by markets, SEC and family size.

     

    Speaking about the study, Shailesh Kapoor, CEO, Ormax Media said: “One of the limitations of television ratings is that they don’t tell us who the decision maker is. Marketing is about talking to decision makers and influencers, not the actual consumers. In television, this reality is even more pertinent, given the nature of TV viewing inIndia– single TV households where the entire family watches TV together. In such a scenario, whom should you be talking to? A man or a woman or

    both? The youth, the newly married, the middle-aged, or all of them? What is the best time and day to attract each of these segments? This study has answered several such relevant but under-rated questions.”

     

    The report is available to broadcasters, media agencies and advertisers for a one-time subscription cost of Rs40,000. Mr Kapoor said: “This study was done to share useful data across the industry. Hence, we have priced it in a way that the entire television and media fraternity, including the smaller channels and advertisers, can use it for better understanding of their audiences.”

     

    Ormax Media isIndia’s first and only research and consulting firm specializing in the media & entertainment industry. It is also the owner of 19 proprietary research products that are being used widely across the media industry. Setup in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 81 leading media brands, including Star India, Viacom 18, Multi Screen Media, Zee Network, Viacom 18, Times Television, Disney, Yash Raj Films, Group M, Radio City, Eros and many others.

     

  • The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.

    Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event

    By A Correspondent

     

    Jharkhand’s number one Hindi daily Prabhat Khabar organized musical evening “Sur Sandhya” on January 8, featuring queen of melody and versatile singer Asha Bhosle along with acclaimed playback singer Babul Supriyo.

     

    The gala evening, which was organized at Birsa Munda Football Stadium, Morabadi Ranchi, had approximately 40,000 passionate music lovers, besides 4,000 army officials experience a thrilling performance during the open-air programme.

     

    The dignitaries attending the event included the deputy chief minister, chief justice, senior army officers, ministers and IAS officials.

     

    The golden-voiced singer sang many of her best scores which left audiences and dignitaries spellbound. As the dusk fell, the audience were completely wrapped in the singer’s sensational tunes. Bhosle was ably accompanied by an all-charged up Babul Supriyo, known for his unique voice, who entertained with his famous scores.

     

  • Shahrukh Khan wins The Most Profitable Actor (Overseas), Kareena Kapoor is The Most Profitable Actress

    Salman Khan is ETC Most Profitable Actor (India)

    By A Correspondent

     

    The second ETC Bollywood Business Awards commemorated the dream merchants who minted highest amount of monies for Bollywood in 2011. The awards will be telecast on ETC76 on January 9, 2012 at 8:30pm.

     

    Of the approximate 120 films released in 2011, five films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than Rs100 crore each; while some more, most notably The Dirty Picture (Rs80 cr), Zindagi Na Milegi Dobara (Rs92 cr) and Rockstar (Rs67 cr) came close.

     

    Last year also included quite a few hits and successes that raked in the moolah. Bollywood collected a total of Rs1740 crore from the Indian box office (BO). If one adds the revenue garnered from overseas and satellite rights and the revenue goes up to Rs2590 crore.

     

    With movies which earned Rs200 crore plus at the domestic BO under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor in 2011. On being presented the ETC Most Profitable Actress Award, Kareena Kapoor said that a commercially successful movie is evidence to the fact that viewers loved watching your movie. “Receiving an award wherein you are being judged considering the economic quotient as a cornerstone for mapping the success gives you a sense of pride. I’ve always maintained that commercial success is as important as the critical success of a movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work,” she added.

     

    While Salman Khan won the ETC Most Profitable Actor (India) Award, the King of Bollywood, Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.

     

    “Now I can safely say ‘har mulk ki public mujhe dhoondti hai’”, quipped the ‘Don’, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and ETC Highest Single Day Collection Award, both for RA.One, Mr Khan said: “RA.One, Bollywood’s most expensive movie, was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of BO collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience’s love that has fetched me these awards.”

     

    Speaking about this unique initiative, Anurag Bedi, Business Head, ETC, said: “We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports -with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen.”

     

    And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 in 2010 to 18 in 2011. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution.

     

    The success of 2011 augured well for Bollywood and the biggest winner was the Indian viewer. “This has been a fine year for Bollywood with five films earning upwards of Rs100 cr each and quite a number of hits and successes. This initiative is a recognition of Bollywood’s achievements and I hope our industry enjoys continued success in 2012,” summed up Komal Nahta, host, ETC Bollywood Business.

     

  • Colors, MTV and Big Boss are the most watched on Zenga TV, pioneer in mobile TV.

    Mobile TV breaks viewership records in 2011

    By A Correspondent

     

    Zenga TV, a pioneer in mobile TV, on January 9, announced that live and video on demand mobile TV has set new viewership records in 2011. Zenga TV achieved 421 million video views across different channels compared to less than 150 million video views in 2010.

     

    Top 10 Mobile TV Live channels on Zenga TV Top 10 Video on Demand content on Zenga TV
    1. Colors 1. Big Boss
    2. MTV 2. Big Boss Uncut
    3. UTV movies 3. Roadies
    4. AajTak 4. Uttaran
    5. UTV Bindaas 5. Splits Vile
    6. NDTV Good Times 6. Khatron ke khiladi
    7. CNN IBN 7. Stunt Mania
    8. Headlines Today 8. FTV La finnesse
    9. 9xm 9. Bakwas band kar of 9XM
    10. E24 10. Pankaj Avasti

     

    Shabiir Momiin, CEO, Zenga TV, said, “The phenomenal following that Zenga TV content, ranging from mobile TV, video on demand and even the latest launch Web TV, has garnered is truly inspiring. I would like to congratulate our channel and content partners and advertisers for showing faith in this new platform and encouraging our growth for a truly rewarding partnership. To thank our loyal viewers who have made this success possible, I would like to promise them even more compelling content and service in 2012. I would also like to extend my special thanks to content partners, especially Viacom 18, for their support.”

     

    Highlighting the ingredients for success, Vikramjiet Roy, Director, Zenga TV, said, “Our focus on delivering the best quality streaming and optimal content presentation and pricing was the key to this growth in viewership. The Zenga TV team worked non-stop to make sure that a glitch free service was constantly delivered and I thank them for this unrelenting effort.”

     

    Zenga TV is one of the leading providers of TV services for live TV channels, other entertainment, reality shows and news content optimized for viewing on mobile and web screens. Zenga also delivered the Live IPL in 2010 on YouTube, which was again the first time for IPL on web. Zenga holds the exclusive rights to Viacom 18 channels like Colors and MTV which has a strong following in India. Zenga has done many live, unique and exclusive events like Sunburn from Goa and Crunch for MTV which was a Live 24 x 7 reality shows on web and mobile.

     

  • Continues to dominate the genre for the fourth consecutive year.

    Times Now tops English news channel genre once again

    By A Correspondent

     

    Times Now,India’s No.1 English news channel maintained its stronghold on the English news genre for the fourth consecutive year. The channel has yet again reinforced its leadership position, dominating the genre with its unmatched news, views and analysis.

     

    Times Now lead the genre with a channel share of 33 per cent (TAM: All India 1mn+; CS Male AB 25+ years; All day, 24 hrs; 2011 data till week 53), whereas CNN-IBN and NDTV 24×7 garnered 28 per cent and 19 per cent respectively.

     

    The channel continues to provide sharp, precise and comprehensive news. With a viewership of 2.3 million, Times Now has emerged as the trusted voice of the people.

     

    Enjoying prime time viewership, Times Now garnered a channel share of 34 per cent (Prime Time: 19.00 – 23.30; TAM: All India 1mn+; CS Male 25+ AB; All days, 24 hours; Week 1 to Week 53 ’11) as against CNN-IBN and NDTV 24X7 with 30 per cent and 20 per cent respectively.

     

    The Newshour anchored by Arnab Goswami is the most watched English news show. Garnering a share of 42 per cent with the genre (All India 1mn+; CS Male 25+ AB; Week 1 to Week 53 ’11), The Newshour enjoyed an immense viewership as against 28 per cent and 17 per cent by CNN-IBN and NDTV 24×7 respectively.

     

    By capturing pertinent news like the uninterrupted live coverage of the Anna Hazare movement or breaking the story on the infant deaths inWest Bengalor even bringing a bird’s eye view of the action during the Parliament’s winter session, the channel has been relentless in highlighting issues and debating key developments that impact the nation at large.

     

    Times Now has set itself apart as a strong news brand that delivers relevant, insightful and an unbiased reportage of news inIndiaand around the world.

     

    Times Television Network informs and entertains over 100 million urban affluent audiences acrossIndiawith ET Now, Movies Now, Times Now, & zoOm. The network is available in 21 other countries across the globe. Times Television Network is part ofIndia’s largest media conglomerate, The Times Group.

     

  • The awards will salute the business leaders whose relentless pursuit of excellence fuelledIndia’s journey to the forefront of the world economy

    NDTV Profit Business Leadership Awards to honour India Inc

    By A Correspondent

     

    NDTV is all set to honour India Inc at the seventh NDTV Profit Business Leadership Awards. The awards will salute the business leaders whose relentless pursuit of excellence has fuelledIndia’s journey to the forefront of the world economy.

     

    Announcing the seventh edition of the awards, Manvi Dhillon, Managing Editor of NDTV Profit said, “2011 was an extremely challenging year for corporate India. Despite the global headwinds and the domestic challenges, India Inc stood steady. The evidence lies in the fact thatIndiais still one of the fastest growing economies in the world. We, at NDTV, are proud to announce the seventh edition of the NDTV Profit Business Leadership Awards to recognize and honour the most resilient and the strongest business leaders of this year.”

     

    The Award ceremony will be a high powered event with the crème de la crème of corporateIndiaattending it and will be graced by Union Finance Minister Mr. Pranab Mukherjee as Chief Guest in Mumbai on January 7, 2012.

     

    Partnering NDTV for the awards, Kanakia Group’s Rasesh Kanakia, Chairman and Managing Director, said, “2011 was a year of economic challenges; some of them being of the kind that could wither the roots of any business house, as market volatility (affected by global economic slowdown) led to uncertainties, thus slowing down growth plans. Consumers became tougher to appease, investors became conservative in taking decisions and business houses got more aggressive to sustain their growth. All in all, it was a year where success got elusive, but Indian Business has shown the character and the courage to have sustained well. Having been a witness to such a strong show of character, it only makes us proud to associate with NDTV Profit in honouring some of these extraordinary business leaders..”

     

    The jury for the NDTV Profit Business Leadership Awards this year comprised leading names from the industry and the business world such as Naina Lal Kidwai, Group General Manager and Country Head, HSBC India; T N Ninan, Chairman and Editorial Director, Business Standard; Kalpana Morparia, CEO, J P Morgan, India; Shanti Ekambaram, Group Head Wholesale Banking, Kotak Mahindra Bank;  Zia Mody, Senior Partner, AZB & Partners; Prannoy Roy, Chairman, NDTV; Dorab Sopariwala, Editorial Advisor, NDTV; Manvi Dhillon, Managing Editor, NDTV Profit.

     

    After a rigorous screening process and discussion amongst the eminent jury members they have determined the winners in categories that include Automobile (Four Wheelers and Two Wheelers), Aviation, Banking (Public and Private), Consumer Durables, Consumer Product Goods, Engineering, Hospitality, Infrastructure and Insurance Life, Corporate Social Responsibility and Inclusion and Diversity Award.

     

  • A revered name in the world of Indian music, Amit Saigal revolutionized the world of rock and his death has sent shock waves among musicians and fans.

    Rock Street Journal founder Amit Saigal no more

    By Akash Raha

     

    Amit Saigal, Founder and Editor of Rock Street Journal (RSJ) passed away on January 5, 2012 in Goa. According to reports, he was drowned.

     

    Mr Saigal was a rock lover and an artist himself. He was a part of a band called ‘Impact’ in his early days.

     

    Mr Saigal, along with Shena Gamat Saigal, started RSJ, a monthly magazine that covers the rock music circuit inIndiaand South Asia in 1993 atAllahabad. He printed the first edition of RSJ at his own expenses inAllahabadand distributed approximately 2,500 copies for free as the magazine hardly had any buyers then.

     

    But the magazine soon caught the attention of rock lovers and started getting rave reviews. Ever since then, the magazine remains a favourite with rock lovers. Over the years, the magazine has helped to build immense support for rock musicians inIndiaandSouth Asia.

     

    The magazine is now published fromDelhi. The RSJ group also hosts the Great India Rock Festival, which gives new and budding rock talents a platform to perform.

     

    Amit Saigal, through his publication and concerts, revolutionized the rock scene in India. Mr Saigal’s untimely demise comes as a shock to one and all.