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  • Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution

    Volkswagen & Mudra Max go 360 on OOH for Think Blue

    By A Correspondent

     

    Volkswagen is not just a brand but a proud bearer of automotive heritage. ‘Think Blue’ is a philosophy of the brand’s ecological and sustainable activities that has been designed to promote it’s key corporate objective of sustainability and environmental protection.

     

    The current initiative aims at strengthening the brand’s ‘Think blue’ philosophy using the opportunity provided by the Delhi Auto expo.

     

    Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhithrough a mix of digital, experiential, on ground and OOH execution. The campaign is based on the international template which tells the story of the Volkswagen brand’s evolution as a responsible brand leveraging the ‘Think Blue’ philosophy.

     

    Mudra Max and Volkswagen installed an exceptional art-piece of the iconic Beetle created wholly out of scrap collected from various Think Blue clean-up drives undertaken by Volkswagen at different locations.

     

    The concept has given life to lifeless objects that have been discarded. The team took 15 days to put together a real-sized Beetle, made entirely of scrap ranging from discarded mother boards, keyboards, disposed machinery parts, mobile phones, cans, plastic bottles, cassettes, wires and other such scrap.

     

    To maximize impact and reach, the Delhi T3 terminal served as the venue to exhibit the Beetle art-piece along with a holistic mix of media elements, ranging from a constant running AV on the Think Blue philosophy and the making of the Beetle, a digital set up which connected the location live to Volkswagen’s micro-site and pages on Facebook, cameramen to capture pictures of passersby and giving them away in custom made ‘Think Blue’ photo jackets as mementos, with promoters engaging people to a classic steel-plated information kiosk on the heritage of Volkswagen and Think blue.

     

    At the same time garbage collection drives were initiated where the trash collected were mounted in cases and put on billboards to spread awareness and to have a more responsible behaviour towards the environment.

     

    Taking the display of the art-piece forward, the Beetle was brought back to Mumbai and is now exhibited at Mahim causeway, one of the most significant junctions in the city catering to high decibel traffic and footfalls all day long.

     

    This would further heighten the impact and buzz created by the art-piece and would create talking points around the brand’s philosophy of Think blue and achieving sustainability while creating something beautiful.

     

    A concept of ‘Fence branding’ preceded the entire ‘Think blue’ activity. A global template campaign of Volkswagen was rolled out worldwide on December 15, 2011. The primary requisite was continuous running space which would complement the ‘story telling’ creative of Volkswagen.

     

    Huge fences at Inorbit mall, Travelators at Delhi T3 airport, Fence branding at the T1 Delhi Airport were taken up. The size of the media was enormous running up to 700 square feet at one go.

     

    In addition, an entire Delhi Metro train was wrapped with the ‘Think Blue’ story to create higher impact and interest. This was coupled with a block-out media presence across significant stations of theDelhi metro & DAME.

     

    Speaking on the execution, Vikas Nowal, Vice President, Mudra Max-OOH on behalf of the Mudra Max team said: “We wanted to ensure that the Volkswagen campaign receives equal prominence in the communication across media. Therefore, the need of the hour was to create disruptive opportunities for the message to hit home. The Earth Hour activity was probably the simplest yet most relevant introduction to the brand’s commitment to taking care of the environment. The Beetle installation is something we are all extremely proud of achieving, and is the best embodiment of the iconic brand, and the worthy cause it champions. We continue to look at how we can help spread the brand’s message to a wider audience.”

     

    Bishwajeet Samal, Head of Marketing Communication at Volkswagen India said: “Our aim was to create buzz and drive home the message of ‘Think Blue. Drive Blue.’ With Out of Home activations like the Beetle art piece constructed purely out of scrap, branding of a Delhi Metro with the ‘Think Blue.’ message, creating the ugliest billboard in New Delhi from garbage collected from cleanliness drives in New Delhi; our outdoor agency effectively positioned Brand Volkswagen as a responsible automobile manufacturer.”

     

     

  • The Senior VP at Google speaks on the controversy around banning objectionable content in an exclusive interview to NDTV

    We Cannot Censor the Web, says Google’s Nikesh Arora

    By A Correspondent

     

    Technology giant Google has finally spoken out on the controversy around banning objectionable content that has led to a legal battle inIndia. In an exclusive interview to NDTV’S Shweta Rajpal Kohli from the World Economic Forum in Davos, Google’s Chief Business Officer Nikesh Arora said: “We cannot censor the web or the ability of people to express themselves”.

     

    He asked if the Indian government understands the enormity of what’s being asked? He said things are being done too hastily for Google’s liking, and any form of censorship will taint the growth of India’s Internet industry.

     

    Mr Arora felt that censoring and pre-clearing everything will taint growth of Internet industry inIndiavis-a-vis rest of the world. He said that Google would welcome more dialogue before people rush to try and take action on what’s not a fully formed idea. “We would like to have a real conversation around these issues. They are not asking to censor the web inIndia; they’re asking us to censor the world wide web,” said Mr Arora. He said that Google is not comfortable being final arbiters of what’s objectionable.

     

    “I used to proud when I used to come toIndiabecause we have a fundamental belief around democracy. Do you want to be part of a country where things don’t move fast, there are no innovations because everything is pre-checked?,” said Mr Arora.

     

    Stating that 60 hours of video are uploaded every minute and such kind of content  impossible to pre-censor. “You cannot say I built the street corner and will be responsible for everyone who stands on the corner and has a conversation, that’s ridiculous,” was Mr Arora’s last word.

     

  • A Comms has tied up with the e-commerce site for a unique campaign across India

    A Comm’s latest TV campaign for snapdeal.com

    By A Correspondent

     

    One of India’s largest network media houses, Aurora Comms (A Comms) has tied up with one of the most popular e-commerce sites, snapdeal.com for their campaign. A Comms, which has been connecting brands to consumers at consumer spend zones, has tied up with the e-commerce site for a unique campaign acrossIndia.

     

    A Comms brought to the Indian market the innovation of streaming communication on multiple LCD panels in electronic stores. It has successfully been running campaigns connecting premium brands with technology climbers. snapdeal.com will be the first brand in e-commerce segment to be displayed in Croma and E-Zone outlets acrossIndia.

     

    A Comms uses multiple television panels in electronic stores to create an experiential zone for the brand. While some brands may use the medium as pure-play display medium, for some it also works as sampling.

     

    In the case of snapdeal.com, which already has a recall among tech-savvy and upwardly mobile audiences, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach for getting the “Best Deals everyday”. That snapdeal.com itself has attractive offers in the same cities where Croma and E-Zone are present, is the X-factor of this tie-up.

     

    Samir Vithlani, Director – Key Accounts, Aurora Comms, said, ‘It is our endeavour to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers; therefore we worked on offering branding and showcasing the deal site across these stores.”

     

    Abhimanyu Rishi, Head Activations, snapdeal.com feels this will help the e-commerce site get a new audience. “The footfalls in electronic stores are always increasing. Our tie-up is a unique attempt to promote snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively,” he said.

     

    The Campaign:

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=RFrkWV-yZ44[/youtube]

    Aurora Comms, popularly known as A Comms, is India’s largest advertising network media house offering branding solutions across various consumer spendzones. The company already has tie ups with over 4000 destinations in about 600 cities inIndia.

     

  • My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik

    Soumitra Karnik is NCD @ Dentsu

    By A Correspondent

     

    Continuing with the series of senior-level appointments, the Dentsu India Group on Tuesday announced the appointment of Soumitra Karnik as National Creative Director, Dentsu India Group.

     

    Soumitra Karnik joins DentsuIndiaafter a stint at his his creative consultancy company, prior to that he was with JWT,Delhias an Executive Creative Director. In his over eleven years with JWT, Soumitra worked on brands like PepsiCo, Nestle, Hero Honda, Sony, GSK, Congress and Airtel.

     

    Among the campaigns he is known for include ‘Youngistaan’ for Pepsi, ‘Aamsutra’ for Slice, ‘Yaari ki Gaadi’ for Hero Honda and ‘Dil jo chahe paas laaye’ for Airtel to name a few.

     

    Welcoming Mr Karnik to Dentsu, Rohit Ohri, Executive Chairman, DentsuIndiasaid: “Soumitra is a truly gifted creative and great leader. He will partner the creative leaders at DentsuIndiaand me to take our creative product to the next level. Soumitra believes in integrated communication solutions and as a key member of theIndialeadership team, I see him helping us effectively deliver this core Dentsu belief to our clients.”

     

    Speaking on his new role as National Creative Director, DentsuIndia, Soumitra Karnik said: “As far as my role is concerned, my first priority is to build a solid network of talented creative teams across Dentsu companies and to create a ‘boredom-less’ and fearless creative culture. I will also partner our clients in developing thought leadership and strategic superiority in their respective markets by the process of collaboration and co-creation.”

     

    “We have pressed the ‘Refresh’ button at Dentsu and are pretty serious about being the very best, both for our clients as well as our own people. We want to be known as a place with a large heart where people with great minds work. And I can certainly promise a lot of action around us in the coming times,” he added.

     

    Mr Karnik started his career in 1991 with a small-sized advertising agency called Pace. While working at Pace, Soumitra learnt everything from the printing process to delivering release orders for ad releases to various newspaper offices. Next, Mr Karnik joined Percept in 1993 as creative group head from where he moved to a boutique agency Rightangle in 1995. Over his rather eventful stints at Percept and Lowe (then known as Lintas), he has worked on accounts like Hero Honda, Nestle, Maruti Suzuki, The Oberoi Group, Joyco, Xerox and Wills Sport.

     

    After a two-year stint at Rightangle, Soumitra joined Lintas in 1997 as associate creative director, and worked with the agency till 2000. Next, he moved to JWT as creative director, and was later promoted as executive creative director and vice-president.

     

    Dentsu Inc,Tokyocommenced itsIndiaoperations in October 2003 in a joint venture with the Mogae Group. In 2011, the parent company acquired theIndiabusinesses and the new Dentsu India Group became a 100% subsidiary of Dentsu Inc,Tokyo. The new Dentsu India Group comprises three independent, full-service advertising agencies - Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact, a media company, Dentsu Media and a digital company, Dentsu Digital.

     

  • Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.

    Panasonic Green Globe Awards on Feb 2

    By A Correspondent

     

    The 4th edition of the Green Globe Foundation Awards presented by Panasonic is scheduled to take place at the Taj Palace, New Delhi on February 2. The awards have been instituted as a salute to the efforts of organizations and individuals who are actively fighting climate change through their work in environment preservation and regeneration in our country, today.

     

    Launched at the IIFA Awards 2008 in Bangkok, the Awards are partnered by illustrious partners like United Nations Environmental Programme (UNEP) and The Energy Resources Institute (TERI) that is led by Nobel Laureate Dr. R.K. Pachauri, among others.

     

    This year, over 100 nominations have been received over 8 categories and will go through a stringent procedure before the final winners are decided.  The jury panel consists of Young-Woo Park-Regional Director, UNEP; M.C. Mehta- Environmental Lawyer; Jyoti K. Parikh-Executive Director, Integrated Research for Action and Development (IRADe); Mr. Kartikeya V. Sarabhai- Founder Director of Centre for Environment Education; Ranjana Saikia- Director, Educating Youth for Sustainable Development, TERI; and Annapurna Vancheswaran- Director, Sustainable Development Outreach Division, TERI, among others.

     

    The categories under which Green Globes will be give out are Outstanding Contribution in Architecture, Outstanding Contribution by an Educational Institution, Product Innovation and Design,  Business Enterprise- Manufacturing, Business Enterprise- Services,  Outstanding Contribution in Media,  Outstanding Contribution by an NGO,  and Outstanding Contribution by a State Government .

     

    Manish Sharma – Director, Sales & Marketing, Panasonic India said, “As part of company’s eco initiatives, Panasonic has sponsored for Green Globe Awards 2012 which are aimed to encourage, acknowledge and award the Champions of the Earth for environmental leadership globally contributing towards protecting our environment.”

     

    He further added, “It gives us immense pleasure to be a part of such leading environmental awards which helps in increasing awareness and interest among people for contributing towards the environment for a healthier and better tomorrow. Keeping in lines with our vision of being No. 1 Green Innovation Company by 2018, we at Panasonic continuously focus on introducing innovative technologies, products and solutions which are eco-friendly.”

     

    The voting process is a rigorous and methodical procedure that is closely monitored by KPMG, the official auditors for the event. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious celebration.

     

    Sabbas Joseph, Director of Wizcraft International Entertainment said, “Being a developing nation, India is specifically faced with the challenge of sustaining its rapid economic growth while dealing with the global threat of climate change. As citizens everyone one of us has a moral duty toward preserving the earth and ensuring a better future for the generations to come.

     

    “The Green Globe Foundation Awards are an endeavour towards creating a world that is habitable and through this initiative we recognize star performers for their contributions towards environmental preservation and regeneration.”.

     

    The Green Globe Foundation Awards is conceptualized and promoted by entertainment and communication major Wizcraft International Entertainment Pvt Ltd.

     

  • UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka

    Future Media takes its partnership with banks to regional level for ‘Sabse Saste 5 Din’

    By A correspondent

     

    It is that time of the year when hordes of people throng the alleys of the country’s most economical retail supermarket for a once-in-a-year opportunity to purchase goods at the most economical price ever.

     

    Big Bazaar is back with its ‘Sabse Saste 5 Din’ offer and has loads of surprises planned for the consumer. For the year’s most economical five days of shopping to be held from January 25-29, Future Media, the Retail Media arm of Future Group has partnered with three leading banks ofIndiaat a regional level.

     

    Having tasted success in 2010, Future Media has been tying up with various partners for a variety of Future Group’s properties. However, for the first time, staying true to the potential of the medium, Future Media has broken down the partnership at a regional level.

     

    While UCO Bank is the banking partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka.

     

    As part of the partnership, each of the banks get branding visibility across the stores in their respective markets and also a perfect platform to interact with millions of customers who will shop in Big Bazaars during this period.

     

    “For the first time, we have opened up the sponsorship at a regional level, thereby enabling banks to partner us in markets crucial to them,” said Sandip Tarkas, CEO, Future Media.

     

    “In addition to the Branding and Customer Interaction, these banks will also get presence across Big Bazaar’s ATL & BTL promotions”, he added.

     

    Every year more than 10 million customers acrossIndiashop in 200 Big Bazaar, Food Bazaar & Fashion@Big Bazaar stores spread over 89 cities, making it one of India’s largest consumer events.

     

  • The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year inDelhi

    92.7 BIG FM presents BIG Music Parade this Republic Day

    By A Correspondent

     

    92.7 BIG FM,India’s No. 1 FM Network and the radio broadcaster of the year at the Golden Mikes, plans to celebrate this Republic Day by bringing alive the true patriotic spirit of our nation with the BIG music parade.

     

    The musical parade will see different states being brought together, with hand-picked songs, cutting across language barriers, making music the true unifier. The BIG Music Parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi.

     

    The BIG music parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On January 26, every hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network. Each song will be introduced by a well known personality from the region explaining what makes the song special. This special programming will seek listeners’ votes and will be promoted heavily to ensureIndia gets what truly meets their expectations.

     

    Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views on why they like a particular song and how it helped them to connect with listeners in that region.

     

    Leading up to the Republic Day, listeners can suggest songs they believe are true representations of their state through an SMS or by posting on the 92.7 BIG FM Facebook page.

     

    On Republic Day, each state’s jhanki (song selection) will be posted on the station’s Facebook page. Listeners can then share their opinion on the song selection and why they think their state’s jhanki deserves to be the best jhanki of this year.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. 92.7 BIG FM, BIG CBS, BIG CBS Prime, BIG CBS Love, BIG CBS Spark are some of the brands under their umbrella.

     

  • Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics

    Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)

    By A Correspondent

     

    Komli Media, Asia Pacific’s leading media technology company, has announced the launch of Komli Labs, a centre for research in advertising sciences. Srinivasan H Sengamedu (SHS) has been appointed as the Vice President and Head of Komli Analytics and Labs. SHS, former Director of Research at Yahoo Labs, is a world class researcher in the field of machine learning and data mining.

     

    Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics, in the areas of real time bidding, audience measurement and targeting, ad verification and traffic quality management. This, in turn, will help create innovative solutions to deliver more relevant ads to users, maximizing value for all: users, advertisers and publishers.

     

    The Labs team will be deeply integrated with various teams at Komli, and complement product, engineering and business functions.

     

    “Komli Media is committed to bringing scientific and technological innovation to the digital advertising ecosystem for the benefit of our customers”, said Prashant Mehta, CEO Komli Media.

     

    “With SHS’s leadership, I am confident Komli Labs will help create huge differentiation for us,” he added.

     

    “There are three aspects to what we do: developing best-in-class technology to power Komli products, creating long-standing IP, and authoring high-impact research papers. The Labs team is armed with deep technical knowledge and data expertise.  At the same time we are passionate about solving practical problems and fearless about being hands-on,’ said SHS, on his role.

     

    “SHS is a top notch applied researcher who is driven by creation of economic value and real business impact. Under his leadership at Komli Labs, we are confident that Komli Media will fortify its position as an innovative media technology company,” said Satish Kadu, VP and Business Head – ATOM, Komli Media.

     

    SHS has a PhD in Computer Science from the Indian Institute of Science and has several years of experience in research, technology leadership and entrepreneurship with over 100 research papers published, 30+ patents filed and 3 patents granted.

     

    Komli Media is APAC’s leading media technology platform, one of the few companies in the world offering 360 degree digital media solution across real-time display, mobile, video, social and search.

     

  • The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the 'Word of Mouth' (WOM) score of the film, using data collected through consumer research throughout the year

    Singham voted as the Best Film of 2011: Ormax Media

    By A Correspondent

     

    According to Ormax Media’s consumer based year-end report – Front Page 2011, Singham is the most favourite film of Bollywood audiences in 2011. Zindagi Na Milegi Dobara and Rockstar complete the top three favourites.

     

    The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year.

     

    The WOM score represents the percentage of audiences who liked the film enough to recommend it strongly to their friends.

     

    While box office business is heavily influenced by the opening weekend of a film, the WOM score reflects the audience feedback on the content alone, irrespective of the marketing or the distribution of the film. The table below lists the Top 10 favourite films of 2011, as decided on the basis of WOM score.

     

     

    Rohit Shetty’s Singham, starring Ajay Devgn in the title role, had a significant lead over the more multiplex-skewed Zindagi Na Milegi Dobara and Rockstar. The next three positions were also occupied by the big grossers of the year, with Salman Khan’s Ready and Bodyguard just a notch ahead of Don 2.

     

    The latter half of the chart consists of more experimental films that lacked a big star. In particular, No One Killed Jessica performed creditably at no. 7. It is the only film in the list that had an opening weekend of less than Rs15 crore, yet found appreciation on the strength of its content.

     

    Commenting on the results, Shailesh Kapoor, CEO – Ormax Media said: “There are various award shows that give away Best Film awards. However, this ranking is based on structured consumer data from more than 32,000 cine-goers acrossIndia. There can’t be a bigger award than this!”

     

    Ormax Media isIndia’s first and only research and consulting firm specializing in the Media & Entertainment industry. It works withIndia’s leading broadcasters, film producers, radio networks, print publications, media agencies, DTH service providers, in the areas of qualitative research, quantitative research and consulting.

     

    Ormax Media is also the owner of 19 proprietary research products that are being used widely across the media industry.

     

  • Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'

    Social Wavelength wins 2 Biggies at WAT Awards, 2012

    By A Correspondent

     

    SocialWavelength,India’s leading social media agency, has been awarded the ‘Social Media Agency of The Year 2012’ for the outstanding all-round work done in the Social Media space at the recently concluded WAT Awards 2012.

     

    To make the evening more special, Mr. Sanjay Mehta and Mr Hareesh Tibrewala, serial Internet entrepreneurs and co-founders of Social Wavelength, were also awarded ‘Social Media Entrepreneurs Of The Year 2012’.

     

    WAT Awards is an initiative of WAT Blog to recognize and felicitate agencies and professionals who have done ground breaking work in the Indian digital media space.

     

    “The ‘Social Media Entrepreneur Of The Year’ award is a recognition by our peers, for the passion and hard work we have put in to build the organization thus far. It also serves as an inspiration to scale greater heights”, said Hareesh Tibrewala, Joint CEO, on receiving the ‘Social Media Entrepreneurs Of The Year’ award.

     

    “The double success of being ‘Social Media Agency Of The Year’ and also the ‘Social Media Entrepreneurs Of The Year’ makes for a fabulous start to 2012. Coming as it does after the Red Herring Asia 100 win, it puts us in the perfect mind frame and motivation to make 2012 a big year for us,” added Sanjay Mehta, Joint CEO.

     

    Mihir Karkare, AVP, said: “Being recognized as the ‘Social Media Agency of the Year’ is a proud moment for our entire team. It makes all the sleepless nights and the hard deadlines worth their while.”

     

    Social Wavelength is a social media agency, headquartered at Mumbai. It’s suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength has a client portfolio of more than 50 Indian and international brands.

     

  • With his background in advertising, brand marketing, Data & Digital communication, Mr Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath

    Venkat Mallik to head Tribal DDB & RAPP in India

    By A Correspondent

     

    DDB Mudra Group is pleased to announce that Venkat Mallik will head its Tribal DDB operations inIndia, with immediate effect. Simultaneously, Mr Mallik will continue to lead RAPP India.

     

    Mr Mallik majored in marketing from XLRI,Jamshedpurover two decades ago and has since worked with companies like JWT, Leo Burnett, Euro RSCG and Unilever.

     

    More recently, he was Managing Director for an International Online Game Company. He has held multiple Board level positions and business leadership roles for over a decade. Mr Mallik’s brand experience spans 50 different brands and categories, including leading brands from companies like Unilever, SmithKline Beecham, ITC, Indian Oil, Ultratech, Sara Lee, Van Melle, CavinKare, Standard Chartered Bank, HDFC, Tata Communications and HP.

     

    Over the past four years, Tribal DDB Asia Pacific has expanded rapidly, from five offices to 18 spanning 12 countries, with 450 staff. In 2008, Tribal DDB was the most awarded agency network at Media’s Digital Marketing Awards, in 2009, the most-awarded pure digital agency network, and also voted Media’s Digital Agency of the Year by peers and clients. In 2010 Tribal DDB Asia Pacific was again awarded Campaign’s Digital Agency Network of the Year.

     

    The Tribal DDB India story has been similar with the agency being one of the most awarded and respected digital agencies in Indiasince its inception. In 2011 alone, the agency won around 15 metals across Abbys, Yahoo Big Chair, Campaign Indiaand Digital Media awards.

     

    Commenting on the new structure Madhukar Kamath said, “With around a 100 million internet users, digital advertising is acquiring mainstream proportions and it is important to create a leadership structure for Tribal DDB which understands both digital and mainstream brand marketing communications well. With his background in advertising, brand marketing, online gaming and Data & Digital communication Venkat brings a unique combination of skills needed to build Tribal DDB, as well as RAPP at this juncture.”

     

    Commenting on his new role Venkat Mallik said: “Tribal DDB is among the finest digital networks in the world and has a great track record inIndia. It’s exciting to have the mandate to grow RAPP and Tribal DDB, both of which are leading global new age agencies. We are looking to scale up both agencies quickly while leveraging synergies between them.”

     

    InIndia, Tribal DDB has a blue chip client list including Idea Cellular, Star TV, McDonald’s, TourismAustralia, Emirates among others. Meanwhile, RAPP has seen very strong growth over the last couple of years with its new industry vertical focused strategy combined with its thrust in building new age data, digital and brand capabilities. The RAPP client list inIndianow includes Hewlett Packard, Standard Chartered Bank, Johnson & Johnson, Tata Communications, among others.

     

  • The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents

    The biggest films of 2011 vie for Chevrolet Apsara Awards 2012

    By A  Correspondent

     

    The biggest film and television award function in Bollywood, Chevrolet Apsara Awards 2012, by the Film & Television Producers Guild of India and Wizcraft International Entertainment, will take place on January 25 at the Yash Raj Studios in Mumbai. The nominees for the best talents in Hindi film & television for 2012 were announced on Thursday.

     

    Nominees and winners are meticulously chosen by the members of the Film & Television Producers Guild of India, making it the official Award for the Film and Television industry.

     

    This year the Guild will also flag-off the’100 years of Indian Cinema’ celebrations, showcasing a special tribute dedicated to the legends of Indian cinema and their glorious years in Bollywood with a medley of hit songs from the yesteryears.

     

    Indian cinema had an exciting year in 2011 and saw a wide range of multi-genre films like No One Killed Jessica, Rockstar, Singham, The Dirty Picture and Zindagi Na Milegi Dobara, all of which are up for the Best Film Apsara.

     

    Counting the total tally, Rockstar has received the maximum number of nominations closely followed by Zindagi Na Milegi Dobara.

     

    Priyanka Chopra (7 Khoon Maaf), Katrina Kaif (Mere Brother Ki Dulhan), Rani Mukerji (No One Killed Jessica), Mahie Gill (Saheb Biwi Aur Gangster), Kangna Ranaut (Tanu Weds Manu), Vidya Balan (The Dirty Picture) will be competing for Best Actress in a Leading Role.

     

    Salman Khan (Bodyguard), Shah Rukh Khan (Don 2), Emraan Hashmi (Murder 2), Ranbir Kapoor (Rockstar), Ajay Devgn (Singham) have been nominated for Best Actor in a Leading Role.

     

    Shreya Ghoshal has been nominated for her sensational tracks Teri Meri (Bodyguard) and Saibo (Shor in the City) while Sunidhi Chauhan has been nominated for her foot tapping hits Te Amo (Dum Maaro Dum) and Aa Zara (Murder 2) for Best Singer – Female.

     

    Mohit Chauhan for Saada Haq and Naadaan Parindey (Rockstar), Akon & Vishal Ravjiani for Chammak Challo (Ra. One), Rahat Fateh Ali Khan for Teri Meri (Bodyguard) and Mohammed Irfaan for Phir Mohabbat (Murder 2) will be competing for the Best Singer – Male category.

     

    In the Technical Category, films like Ra,One, No One Killed Jessica, 7 Khoon Maaf and Tanu Weds Manu have received the highest number of nominations.

     

    The popular TV show ‘Bade Achhe Lagte Hai’ has garnered the highest number of nominations for the Apsara Awards 2012 including Best Drama Series, Best Director – Fiction, Best Actress & Actor in Drama Series, Best Writer & Best Ensemble Cast in the Television Category.

     

    Other nominations are Comedy Circus Ka Naya Daur, Guinness World Records – Ab India Todega, Jhalak Dikhla Ja – Season 4, Just Dance and Kaun Banega Crorepati for Best Non-fiction Series.

     

    Ramesh Sippy, President – Film & Television Producers Guild of India said: “There are so many films in contention for the awards this year; it is fascinating in terms of the diverse kind of movies that were made. The growth has been remarkable. We have witnessed some awe inspiring work; the jury is sure going to have a tough time. Indian television has also seen a plethora of soaps and reality series doing very well which we are excited about.”

     

    Wiz Sabbas Joseph, Director, Wizcraft International Entertainment Ltd said: “We are honoured and we take great pride in partnering with the Guild to present The Chevrolet Apsara Film & Television Producers Guild Awards. Like always the Awards will be packed with glamour, great performances, suspense and excitement…it’s going to be a riot.”

     

    Established by the Film and Television Producers Guild of India, the Chevrolet Apsara Film & Television Producers Guild Awards were initiated to honour exceptional talent and breed new potential within the film and television fraternity. Having garnered great popularity and success since the first awards in 2004, the Chevrolet Apsara Film & Television Producers Guild Awards, powered by Micromax, have acknowledged talent, perseverance, innovation and pure artistry.

     

    In the last five years they have gained enormous momentum, receiving a large response from the Film & Television circles, reflected in the growing volume of entries received, year after year.