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  • Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15

    Suvarna announces 1st Edition of Parivaar Awards

    By A Correspondent

     

    Star Network’s Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards, exclusively for shows that air on Suvarna. The title sponsor is Sunfeast.

     

    The on-ground event will be held on September 15.

     

    Sunfeast Suvarna Parivaar Awards has 33 different categories highlighting not just individual characters but relationships within the Suvarna family. Some of the award categories include Best Hiriya Sadasya, Best Appa (Father), Best Amma (Mother), Best Magalu (Daughter), Best Child Artist, Best Hosa Sadasya (New Member), etc.

     

    For non-fiction shows the Sunfeast Suvarna Parivaar awards has categories like the Best Anchor, Best Reality Show, etc.

     

    Awards in the Favourites category are based on audience votes, to collect which a can has gone across the state covering cities and major towns.

     

    Channel business head Anup Chandrashekharan said, “Sunfeast Suvarna Parivaar Awards will felicitate the entire family of Suvarna, comprising Fiction and Non-Fiction, who have contributed to the channel’s success. The characters of our shows have become immensely popular among the television viewers and this is an opportunity for us to celebrate relationships. All the artists are working hard to put up a great show and I am sure our viewers will enjoy it.”

     

  • Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity

    Big FM to give Big Kannada Music Awards on October 13

    By A Correspondent

     

    Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity. BIG Kannada Music Awards is said to be a unique platform which seeks to recognize the excellence in the regional music industry.

     

    It is conceptualized and marketed by BIG FM. The property will see all the verticals of Reliance Broadcast Network’s Ltd coming together to ensure that the awards show reaches maximum consumers through multiple touch points across the country.

     

    Starting from the last week of September, BIG Kannada Music Awards 2012 is said to see a month long 360 degree marketing through various verticals including TV, Radio, Print, Outdoor and Digital, thus ensuring maximum reach and visibility. The extensive promotion gives opportunity for the marketers and the advertisers to reach opening space for greater brand visibility in every nook and corner of the country.

     

    The award ceremony is scheduled for October 13, 2012. There will be a total of 21 awards. The talents will be judged by the audience to ensure transparency and fair play as the power to vote rests with the audiences.

     

    Sandal wood super star Ramesh Arvind will be the event ambassador for the music awards. Mr Ramesh Arvind said, “With the rich music heritage of Karnataka with an amalgamation of versatile talent, BIG Kannada Music Awards provides a platform for recognition at much larger scale. With Big Kannada Music Awards we endeavor to felicitate the best talent in the Kannada music industry. Due to Big FM’s constant endeavor to recognize the best music stalwarts, I have decided to be a part of this prestigious event.”

     

  • Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency.

    Avian Media wins PR mandate for Jabong.com

    By A Correspondent

     

    Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency.

     

    The development comes on the back of a multi-agency pitch process held in New Delhi in July 2012. Avian Media’s PR mandate is to position Jabong.com as the leading online fashion and lifestyle portal in India. Through its PR campaign, Avian Media will highlight the USPs of the company such as the wide selection of products, on-time delivery and quick resolution of any concerns along with a highly experienced buying team, agile warehouse systems and state of the art customer care center.

     

    Commenting on the appointment of Avian Media, Manu Kumar Jain, Managing Director, Jabong.com said, “Of the agencies that presented to us during the pitch, Avian Media showed the best understanding of our brand, our PR requirements and came up with a customized PR strategy to enhance our brand image and visibility among our stakeholders. Given our business model, we need to deliver innovative and sustained communication to become the single ‘go-to’ destination in our customers mind when it comes to fashion and lifestyle. Avian Media with its capabilities and experience of managing PR campaigns for leading lifestyle and fashion brands, promises to deliver results that suit our business needs.”

     

    “As an agency we have always focused on enhancing our capabilities and offerings, providing our clients superior, result-oriented services. As part of this commitment, we are thrilled to be working together with a fast growing fashion and lifestyle brand like Jabong.com, which is surely an added asset to our growing consumer client portfolio.  We look forward to augmenting value to their business through our specialized communication approach that delivers superior quality results for the brand,” commented, Nitin Mantri, CEO, Avian Media.

     

  • The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed

    Good Times with Arnab Goswami

    By A Correspondent

     

    He is one of Assam’s most famous sons, probably the best known Assamese face in the world. Okay, there have been other big names from the state – Bhupen Hazarika being the foremost, but there’s no doubting the fact that Arnab Goswami is undoubtedly the most prominent – not just in the media but from other walks of life as.

     

    Little wonder that he was on the cover of the second issue of Good Times, an all-new lifestyle magazine that is edited by Guwahati-based mediaperson Koushik Hazarika.  Mr Hazarika was until earlier this year Executive Editor and Marketing Manager with Eclectic Publications. His magazine is priced at Rs 40 and Mr Hazarika can be reached at: koushik.h@gmail.com

     

    Sample some questions posed to Mr Goswami:

    Coming to debates, there are a lot of talk shows that are aired in the television channels now. What is the kind of impact that these shows should aim to create with these discussions? It seems like it has happened on TV and then it’s over!

     

    I have often thought about this and I have come to a conclusion that only when the people, who need to be embarrassed and the people, who need to be humiliated are exposed, only then can a change happen…

     

    Personal and professional future in the next 5 years?

    I wouldn’t know about the professional future but yes, I do dream that at sometime in the future, our country will have a channel like BBC or CNN which is going to be broadcast to the world and if such an opportunity arises, I would certainly like to play a role in it. Personally, I hope I get more time to visit my parents who are in Guwahati and to spend time with my family. That would be good enough.

     

    One last thing – regarding the recent open letter by Madhu Kishwar. Any comments?

     

    I have a postal as well as an e-mail address and if anyone wants to reach me, they can write directly to me.

     

  • 9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in

    9XO launches online music store and WAP Portal

    By A Correspondent

     

    9XO, the international music channel from the 9X Media Group, has launched a comprehensive international music store online called www.9xo.56060.in. This is the second online store by 9X Media Group which has earlier successfully launched a Bollywood music store for 9XM. Besides www.9xo.56060.in, 9XO has also created a WAP Portal to download Videos, Wallpapers, Ringtones and Audio Packs.

     

    9XO in association with Techzone — aggregators, developers, publishers and distributors of entertainment content, boasts of an enviable collection of the best of international music. This online music destination will allow music lovers to stream as well as download the audio content of their favourite international music.

     

    Speaking on the initiative, Vibha Gosher, Sr. VP, Digital, 9X Media Group, said, “We are extremely pleased to partner with Techzone for this initiative. In India, International music is seldom promoted in comparison to other genres of music content. Despite of this, the consumption of international music on mobile is almost five to seven per cent of the overall music content in the country. In the age of smart phones and tablets, great content, at an affordable pricepoint powered by robust technology is a sure formula to make a significant footprint in the Music industry. The availability of a large repertoire of international songs on the store will definitely make it the preferred destination for international music enthusiasts.”

     

    Thrilled about the tie-up with 9XO, Naveen Bhandari, Director of TechZone says, “We are glad to be associated with 9XO in creating this online web store. Techzone is the only player in India that has presence in the international music market and captures majority for mobile. Our users are mobile and internet savvy and the online store is a part of our efforts to make the entire gamut of international music available to consumers legally and at a very affordable price. We are sure to delight our users with the large library of songs and video titles available through our online store.”

     

  • Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch

    Carrier Midea appoints DDB Mudra for creative

    By A Correspondent

     

    Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch. The agency’s main focus will be on strategic planning and creative execution for both ATL and BTL requirements of the Midea brand. Led by Vandana Das, President, DDB Mudra Group, the account will be managed out of Delhi.

     

    Carrier Midea India is a new entrant in the Indian home appliances market and has aggressive marketing plans. The business was awarded to DDB Mudra Group based on its strong strategic recommendation and sharp point of view on positioning the brand Midea in the competitive Indian consumer durables market.

     

    Confirming the agency appointment, Sanjay Mahajan, Vice President – Sales & Marketing, Carrier Midea India said, “We are delighted to partner with DDB Mudra. They have a proven track record of creating brands, remarkable campaigns and fresh ideas. The team is proactive, extremely passionate and provides a good balance of thinking and doing. Also, we are poised for growth with major expansion plans and are confident that our partner agency will play a critical role in achieving our marketing goals. We look forward to work with them.”

     

    Vandana Das, President DDB Mudra Group, said, “Wins are always delighting, but this specific one, we are even more delighted as we would be partnering with Carrier Midea India for a full fledged launch of the Midea brand in the country. We would be adopting an integrated approach to launch it across all consumer touch points, in the months ahead.”

     

  • The Dainik Bhaskar Group has put the Maharashtra success case study by IIM Bangalore before the industry to analyse

    Industry to analyse Dainik Bhaskar case study

    By A Correspondent

     

    The Dainik Bhaskar Group has placed IIM Bangalore’s recently completed classroom case study of Dainik Bhaskar group’s Maharashtra success, titled ‘Aspiring Growth’, for the industry to analyse.

     

    The case showcases the fast-paced expansion of the group into 13 markets and the successful launch of Divya Marathi in Aurangabad, Maharashtra with a roaring success with five editions within such a short span of time. The case leaves the reader with a pertinent question in the current scenario ‘Which market/ territory / language should Dainik Bhaskar Group enter next?”

     

    The contest will follow a two-stage process. In stage 1; teams registering at Dainikbhaskargroup.com will send in their summary of recommendation and approach. In Stage 2; 5 to 7 shortlisted teams will then finally make presentation to a jury of Bhaskar team, senior fraternity members and IIM Bangalore professor Ms Seema Gupta who has developed the case. The winner team stands to get Rs 1,00,000 as prize money.

     

    Elaborating on this further, Sanjeev Kotnala, Vice President, Dainik Bhaskar Group said, “Before the case was finalised, we had two classroom sessions at IIM Bangalore and the Brand team raised a simple question – what if the case was to be solved by the media-advertising-marketing fraternity. This was the birth of this unique innovative contest. We debated this with Prof Seema Gupta, who has been encouraging and excited by the innovative contest. She agreed that this will make the case that much stronger for future classroom discussions. We as a team are gearing to hear some totally differentiated point of view and approaches- as the professionals working within the industry definitely have an advantage.”

     

    The contest is open to professionals in media, advertising, communication and marketing and students of premier management institutes, he added Those wishing to register and download the case can do so at www.dainikbhaskargroup.com.

     

  • Hungama Digital Media Entertainment and ITC's Vivel Face Wash have unveiled a new TVC called 'MOBISur – Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt

    Vivel launches ‘digital talent hunt’ with Hungama

    By A Correspondent

     

    Hungama Digital Media Entertainment along with ITC’s personal care brand, Vivel Face Wash, has unveiled a new television commercial called ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan’ to look for India’s first digital talent hunt, which will give millions of Indians an opportunity to become a singing star.

     

    This talent hunt enables participation from anywhere in the country; all that a participant requires is a mobile phone or an internet connection. This property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive Rs 5 lakh rupees.

     

    Developed by Meridian Communications, the TVC features well-known Indian musician Shankar Mahadevan encouraging aspiring singers, who don’t get enough time out of their busy schedules, to showcase their talent through this platform. The TVC also features the ‘Ghar baithe baithe famous singer bano’ concept that highlights the various ways to participate in the contest so that the aspirants can live their musical dreams.

     

    The contest has already received a phenomenal response since its launch with over 4,50,000 call-ins on IVR and more than  6,00,000 entries on the website in just 40 days.

     

    The TVC is currently on air across various music and other GEC channels. The latest TVC can be viewed at http://www.youtube.com/watch?v=FonHDegCo9A.

     

    Credits:

    Meridian Communications Pvt Ltd

    Creative: Anurag Khandelwal, Satish deSa

    Account Management: Mohit Ahuja, Abhishek Nand

    Production House:

    Jack in the Box

    Director: Myles

    Producer: Ashlesha Bangia

     

  • The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels – BIG CBS Prime and Bloomberg TV India.

    BIG CBS Prime, Bloomberg TV to simulcast India’s Prime Icon

    By A Correspondent

     

    The BIG CBS Network is readying to launch its latest home grown property India’s Prime Icon which will be dual-cast across its targeted channels – BIG CBS PRIME and Bloomberg TV India. The show aims to get Indians choose their icons – successful and celebrated personalities who inspire and influence them the most! The USP of the property is that it allows people to choose their icons from across all sectors of life, be it sports, entertainment, business, politics or social welfare.

     

    With BIG CBS Prime and Bloomberg TV India, both targeting premium audiences, the show has been designed to ensure it meets the entertainment requirements of the upwardly mobile males, seeking this quality content. India’s Prime Icon will bring forth the lifestyle of Indian society’s elite personalities and evaluate them basis qualities which will make them the prime icons of the country.

     

    Speaking of the show, Anand Chakravarthy, Business Head, BIG CBS Networks said, “Our country boasts of some of the most influential men and women who are an inspiration, role model and icons for the people. India’s Prime Icon is a new concept, which has not been explored in the past and which indicates at an opportunity to connect with audiences. Both BIG CBS Prime and Bloomberg India are premium channels, making them perfect platforms to reach out to the right audience mix, both for this show as well as for marketers.”

     

    The show is designed to give audiences a peek about the life stories of some of India’s most distinguished men and women. Seagram’s 100 Pipers collaborates in this initiative. Bikram Basu, VP-Marketing, Pernod Ricard India,commented on this association, “Seagram’s 100 Pipers stands for True Legends. Our association with BIG CBS Prime’s India’s Prime Icon show reiterates our common values, and brings our brand closer to India’s true icons.”

     

    Recommendations for India’s Prime Icons will come from none other than the audiences themselves, through a voting system, and will see prominent personalities – from across business tycoons, sports personalities, entertainers, Bollywood celebs etc. making it to the list. Following this, an eminent jury will qualify the entries and shortlist the top 20 icons. The 20 icons will be revealed on the Channel each evening during prime time and a voting window will be kept open for 24 hours so that viewers can vote for their favourite icons, which decided the Top 10 icons.

     

    The Top 10 icons will then battle it out to the coveted title of India’s Prime Icon, with each episode unveiling one icon showcasing never heard before stories of their lives, style statements, achievements, sex appeal, philanthropy popularity and more…

     

    To ensure optimal reach, BIG CBS Networks has planned an extensive marketing campaign for the show. The network will engage audiences on multiple touch points ranging radio, television, out of home media and social media.

     

  • For the second year in a row, Hansa Events and Activation has been chosen by Vodafone to showcase the Vodafone McLaren Mercedes team F1 car across eight cities in India

    Hansa builds up F1 fervour; showcases VMM F1 car for Vodafone across India

    By A Correspondent

     

    For the second year in a row, Hansa Events and Activation has been chosen by Vodafone to showcase the Vodafone McLaren Mercedes team F1 car across eight cities in India. This is part of Vodafone’s promotion in a lead-up to the races in New Delhi.

     

    Sujit Kote, GM, Hansa Events and Activation, Mumbai, said, “The show-car activity was a tremendous success last year due to which we have been chosen to handle this again this year. Besides Ahmedabad, Pune, Bengaluru and Chennai, the activity will also be done in Hyderabad, New Delhi, Kolkata and Bhopal. Over 300,000 consumers have already participated and are part of the social media buzz that’s been built around this.”

     

    Hansa Events & Activation, has included a car simulator allowing fans at the airport and malls in Mumbai to experience racing in a Vodafone McLaren Mercedes car at racing tracks across the world.

     

    Hansa Events & Activation is part of the R K Swamy Hansa Group, a leading Marketing Communications and Services Group, serving over 250 leading companies in India and the USA.

     

  • The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai. Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards.

    ABCI awards night on October 19

    By A Correspondent

     

    The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards.

     

    ABCI is the only Association in India to recognize and reward excellence in creative Business Communication for the last 51 years. Entries are invited from 32 categories from Print, Electronic & Digital Medium of Business communications like Annual Report, Calendars, In-house Journal, Best Photograph in an In-house Journal, Tabloids, Article, Column, both in English & Hindi languages published in the Calendar Year 2011.  Categories for designing are also included. New Publication & Prestige Publication published from or in the calendar year 2011 are also invited. For more details log on to www.abci.in

     

    ABCI’s  ComFest12 To Focus On Theme:” Managing Communication in Turbulent Times” ComFest12 – The Mega Annual Event by the Association of Business Communicators of India will this year churn out thoughts from Leaders of the Industry across globe. ComFest 12 will be held on 18th & 19th October, 2012, at the Rooftop Rendezvous, Hotel Taj Mahal, Opp. Gateway of India, Mumbai. Among the star speakers attending the gathering at ComFest 12 are: Dr. Narendra Jadhav, Member Planning Commission, Government of India, Dr. Kai Rolker, Global Head, Communications, Clariant Group, Switzerland, Mr. Maxim Behar, Chairman, Hill + Knowlton, Prague, Mr. Anthony Good, Founder, Good Relations, London, UK, will be the guest speakers. This apart Yanina Dubeykovskaya, Director, Contents, World Communication Forum, Davos, Switzerland & Dr James Gillies, Head, Communication Group, CERN, Geneva based Nuclear Research Lab who in the recent past declared invention of God Particle will be special attraction of the ComFest 12.

     

  • From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime – irrespective of their age, gender or profession. They will share their experiences with RJ Malishka on Morning No.1 from Monday to Friday

    Red FM launches ‘Crime Chi Gheun Tak’

    By A Correspondent

     

    From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime – irrespective of their age, gender or profession. These real life heroes will share their experience with RJ Malishka on Morning No.1 from Monday to Friday.

     

    Issues such as crimes against the elderly, eve-teasing, suicide etc. will be discussed on-air. The promos for the show mention that crime does not spread because of criminals, but because of individuals who bear it.

     

    Nisha Narayanan

    Nisha Narayanan, Senior VP – Programming and Projects, Red FM said, “‘Crime’ is a new genre for radio, the relevance of which is even more in our metro cities, Mumbai being one of them. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens. This is Red FM’s second initiative to fight crime. In early August, we launched ‘Crime Ki Keh Ke Lenge’ for our listeners in New Delhi. The show, hosted by RJs Peeyuush and Swati, had a successful inning. We hope to take this to the next level in Mumbai.”