MxMIndia

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  • Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations.

    Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning

    By A Correspondent

     

    K Naresh Kumar

    Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations. Prior to this, Mr Kumar has worked at Momentum Strategy (Bengaluru), Avalon Consulting (Delhi) and Law & Kenneth (Delhi) as well as an independent consultant in his career spanning 16 years.

     

    Having done engineering from BITS, Mesra and his PG in Advertising & Communications Management from NMIMS in 1997, Mr Kumar has gained a wealth of experience across consulting, market research and planning, across successful brands like Bharat Petroleum (Pure for Sure), MTR Foods re-positioning, Lakme, Tata Steel, Big Bazaar, GMR Infrastructure, ITC and Onida.

     

    Sanjay Tandon, COO Draftfcb Ulka Delhi said, “As a key player in the Delhi team, Naresh will help us sustain and strengthen our strategic credentials that are the building blocks of creating brandwealth for our clients.”

     

    Mr Kumar said, “Draftfcb Ulka has an amazing reputation as a strategic brand-building partner to clients. The quality and testimony of their client relationships, and their senior management personnel is ample proof of that. Joining Draftfcb Ulka is like coming home, and I look forward to a long and fulfilling innings here.”

     

  • Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya

    ETV Network ropes in Vizeum to handle media

    By A Correspondent

     

    Aegis Media’s Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya.

     

    As ETV Network gears up for a refreshed strategy, Vizeum as the Media AoR has been appointed to play a pivotal role in the next phase of growth for the network.

     

    Confirming the same an official spokesperson from Prism TV said, “We are delighted to partner with Vizeum in our attempt to redefine the next phase for ETV channels. Building a brand around the network can present a lot of interesting challenges and we look forward to work with team Vizeum in getting people hooked to our regional channels.”

     

    Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said “All I would say with pride is, our dream of attracting clients and talent to Vizeum automatically in our 4th year of operation, rather than us having to go out, is becoming a reality.  I take this opportunity to welcome ETV Network into the Vizeum family. We are thankful to the client management for considering us worthy.”

     

    Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process – motivation to media.

     

  • Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

    Genesis BM starts Q3 with new business wins

    By A Correspondent

     

    Genesis Burson-Marsteller, which specialises in public relations, public affairs and digital marketing services, has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012. Genesis Burson-Marsteller is pleased to be working with such respected brands and companies including Flipkart, Loyalty One, and GAS.

     

    “GAS works with a philosophy of being simple and authentic. We were looking at working with an agency that shares similar values and represents GAS the best possible way.  We are very happy to be partnering with Genesis Burson-Marsteller as our Public Relations agency and looking forward to a successful association ahead,” stated Amit Dhanjani, Head of Marketing and Communications for GAS.

     

    Genesis Burson-Marsteller is celebrating its 20th year as a communications leader in India. “We are proud of the clients we have represented these last 20 years and in 2012 we continue work with great brands,” stated Prema Sagar, Founder and Principal. “As a firm that specialises in integrated communications, the range of businesses represented by these recent wins also demonstrates our ability to work with clients in all industries, helping them achieve their communications objectives.”

     

    Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Today, they are present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys. They’re present in 37 cities, with over 11.5 million book titles, 14 different categories, more than 3 million registered users and sale of 30000 items a day; they are one of the leading e-commerce players in the country.

     

    GAS is a premium jeans wear brand with an international feel fueled by the idea of fashionable – yet functional and practical – clothes for intelligent, discerning and cosmopolitan people who look to clothing to express their own personality for every occasion. Today Grotto S.p.A. is a global, international company determined to continue to reinforce its presence abroad, with a particular focus on Europe and the Far East.

     

    Loyalty One is a global provider of customer insight and strategy, marketing and loyalty programs and customer experience management. Our roster of clients includes Fortune 1000 companies across the globe. Loyalty One’s industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace.

     

  • Digital solutions agency FoxyMoron has retained the French Connection account after a multi-agency pitch

    FoxyMoron retains French Connection

    By A Correspondent

     

    Digital solutions agency FoxyMoron has retained the French Connection account after a multi-agency pitch. The creative mandate in the digital space for the brand French Connection has been consolidated by this young agency, which has established itself as a powerhouse in the digital space.

     

    The pitch was a competitive, multi-agency pitch with esteemed agencies Edelman and Jack in the Box participating.

     

    Founded in 1972 by Stephen Marks, French Connection – the edgy, attitudinal, high street British fashion brand – set out to create well-designed and fashion-forward clothing with a quirky spin on design. Brand Marketing India (BMI), the exclusive licensee for French Connection in India, introduced the brand to the Indian market in April 2007 and has since opened 26 points of sale across 8 cities.

     

    BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.

     

    Commenting on the same, Harshil Karia, Online Strategist and Co-Founder at FoxyMoron said, “When you’ve got a brand that’s as irreverent as French Connection, the possibilities are endless. We’re glad that the team at French Connection has liked the ideas and strategy presented for the brand to dominate digital and we’re confident that we can do so.”

     

    With its key focus on the Autumn-Winter collection, FoxyMoron plans to ensure that there is integration between the brand’s on ground/in-store and online activities.

     

  • Satvikshop.com offers consumers a large collection of organic and ayurvedic solutions and products from reputed brands

    Satvikshop for natural living @ doorsteps

    By A Correspondent

     

    Bridging the gap between consumers and their quest for a natural lifestyle, Satvikshop.com was launched recently, offering consumers a large collection of organic and ayurvedic solutions and products from reputed brands.

     

    The website offers free consultation with a panel of experts who can best advise you about treatments for various ailments. Consumers can post their questions online and receive answers from the experts. A full-fledged call centre guides consumers on a 24/7 basis.

     

    Consumers can view and buy ayurvedic products by browsing through various categories, including gender, diseases, organ care, and common ailments. Consumers can search through products from multiple brands as well as all products of a single brand, with around 1000 SKUs already at satvikshop.com.

     

    The website boasts a strong knowledge base with information on herbs, certifications and their importance. Product attributes include detailed description, brand, ingredients, symptoms, contra-indications, side-effects, user reviews, recipes, nutritional facts, and dosage.

     

    The e-shop offers free shipping for all orders. The website also features an active blog with regular updates related to  organic and ayurvedic lifestyle.

     

    “It is our endeavour to promote Satvik living – free of chemicals, pesticides and pollutants that have entered our lives without us noticing”, said Subhanker Sarker, Business Head, Satvikshop.com and Indiatimes Shopping. “With reputed partners such as Dabur, Organic India, Morarka Organic Foods and many more, we are confident of reversing this trend and bringing a healthy lifestyle to our consumers. Pre launch consumer engagement has been very encouraging and we already have a Facebook community which is 15,000 strong.”

     

    Krishan Guptaa, M.D & Global CEO,Organic India Pvt. Ltd. Said “Association of Organic India and Satvikshop.com is the ideal partnership to deliver authentic Organic products to our consumers. Both companies have similar vision to ensure everyone in the chain from Mother earth, farmers, associates , employees , consumers and planet as a whole wins with this unique partnership.”

     

    “MOFL being the single largest and oldest retail organic player in India has always been supportive of initiatives that creates awareness and makes organic food more accessible to the masses.  The availability of organic food has not yet spread to every nook and corner of this country, though the health conscious consumers live in every place. We are sure that many consumers who have not been able to buy from shops will now be able to buy it on line. Satvikshop.com provides consumers with a fantastic platform to access the same.The credibility of indiatimes will also convince them to do so.” said  Mukesh Gupta,CEO,Morarka Organic Foods Ltd, Jaipur and Executive Director – Morarka Foundation.

     

    Times Internet’s latest vertical – Satvikshop.com eyes Rs 160 cr+ by 2013
    By A Correspondent 

    Times Internet recently launched a vertical e-commerce site – Satvikshop.com. It offers consumers wide range of organic and ayurvedic solutions and products from reputed brands. Satvikshop.com is a vertical which is powered and funded by Indiatimes Shopping. The website offers free consultation with a panel of experts who about treatments for various ailments. Post launch, Satvikshop.com will take a 360 degree marketing approach wherein it will leverage all the properties within its group. In conversation with MxMIndia, Subhanker Sarker, COO and Business Head of Indiatimes Shopping & Saatvikshop.com spoke at length about his new vertical, the break-even plans and the post launch marketing plans for Satvikshop.com, the growth targets and much more.

     

    Q: Despite having a horizontal e-commerce site, Indiatimes shopping, why the need for a vertical – Satvikshop.com?

    Satvikshop.com is a vertical which addresses a need gap of providing organic and ayurvedic product to the Indian consumer, and is powered and funded by Indiatimes Shopping. Indiatimes Shopping is a horizontal portal which has various categories and is probably one of the most per capital efficient e-commerce players. What we figured is that ayurveda in India is estimated to be a humongous Rs. 6,000-crore plus industry. Organic food is estimated to be in excess of around Rs 650 crore now, growing at a CAGR of 15 per cent. So very clearly Indian consumers are adopting health products, and this trend we realize is not limited to large cities but also tier 2 and tier 3 cities. This is where we saw this opportunity of an e-commerce player capable of delivering to the entire country as a brand. Satvikshop.com is therefore also a pioneer in this space. Once this vertical stabilizes we also plan to provide the same product in our horizontal portal i.e. Indiatimes Shopping.

     

    Q: What kind of research was undertaken before the launch of the vertical? How did you realize the need for an e-commerce site on ayurvedic and organic products?

    We did not do any specific research but we had enough secondary data available which indicated the need and highlighted the opportunity to bring both ayurvedic and organic properties together. Even in the offline scenario you have shops but you will not find one shop which sells both organic and ayurvedic products, thus we saw this as an opportunity.

     

    Q: You had a soft launch last week; what is the kind of response you have been receiving from consumers and marketers alike?

    A month before the launch, we opened a Facebook page on Satvikshop.com. We received encouraging response in terms of engagement with our potential consumers. Today we are on the fifth day of the commercial launch and our transactions have touched over 100 per day which is also very encouraging.

     

    Q: Are you in partnership with any brands for the site? Which ones?

    In both ayurveda and organic there are roughly 20 odd brands which contribute to almost 95 per cent of the consumption. We have partnership with most of the significant players, namely Dabur, Morarka and so on. Now, these are different levels of partnership, it ranges from revenue sharing to commission.

     

    Q: What is the business model that you follow at Satvikshop.com?

    There is a need gap and consumers are looking for a solution, some amount of consultation and recommendations and products are mostly sold on MRPs in India. This is the strength you will find in the offline scenario. As far as online is concerned, here too we are selling the product at the right price, but we will provide free consultation as well as free home delivery, and because it is addressing a need gap, the business has a healthy gross market.

     

    Q: What is your post launch marketing strategy? How do you intend to reach out to your consumers?

    We will leverage on various properties on our group, and take a 360-degree marketing approach. Our TG is any health-conscious family in India, especially those in tier 1, 2 and 3 cities.

     

    Q: Do you have a mobile strategy too?

    Mobile as a strategy is linked to Indiatimes Shopping, we already have a very vibrant Android and iPhone app where some amount of transaction is happening. We are looking at innovative ways of mobile payment and all of those will get integrated with Satvikshop.com as well.

     

    Q: And when do you plan to achieve break-even position?

    We will be profitable within the first 12 months of our launch.

     

    Q: And the nature or the kind of investments put into Satvikshop.com?

    Satvikshop is a vertical powered and funded by Indiatimes Shopping. Satvikshop will leverage Indiatimes Shopping’s technology platform and supply chain infrastructure to be able to deliver organic and ayurveda products to households across India. We have invested to build a diet and health consultation platform and customised customer support, and will further invest in the infrastructure as we scale up. We will also invest in building the brand Satvikshop.com with a 360-degree approach.

     

    Q: What are the revenue and growth targets for Satvikshop.com for this year and the next?

    We are targeting nearly Rs. 60 crore this FY and in excess of Rs. 160 crore by the next year.

     

    Q: Lastly, what are your views on the e-commerce business in India?

    The last couple of years had seen the definitive adoption of online shopping by Indian consumers in a big way, almost across all categories. The trend clearly indicates that e-commerce business in India will grow exponentially. We believe that Indiatimes Shopping, with a planned Gross Margin of 3 per cent and Revenue per Employee per year of Rs. 1.2 crore, is aligned towards a path to profitability as an ecommerce player. Our ASP of Rs. 2200 is highest among all horizontal e-commerce players. Indiatimes Shopping is highly capital efficient and is easily scalable to 10X because of a robust in-house technology platform and the process/model leverage that we have.

     

     

     

  • Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com

    Landmark launches e-books section on website

    By A Correspondent

     

    Retail bookstore chain Landmark has launched an e-books section on its website www.Landmarkonthenet.com.

     

    “In the last two years we have been focusing on increasing our footprint in the digital space and with a surge in demand for smartphones and tablets, we saw great potential in the e-books space and have decided to increase our product offering to provide a new reading experience to Indian consumers” said Ashutosh Pandey, COO at Landmark about this announcement.

     

    Landmark’s website will offer a varied range of international and local e-books for which Indian consumers can pay in rupees. The collection on www.Landmarkonthenet.com will host books from various genres such as romance, science fiction and literature. E-books will be priced at an affordable price starting Rs 52/- and select e-books will be available for free. Landmark soon plans to add classic literature titles to its collection of e-books which will be available free of cost for avid readers.

     

  • The successful launch of Divya Marathi, the Dainik Bhaskar group's Marathi newspaper, has attracted IIM Bangalore to study and create a classroom case on group's success through the years

    Divya Marathi now a case study at IIM Bangalore

    By A Correspondent

     

    The fast paced growth and unique new market launch strategy of Dainik Bhaskar Group, an Orbit-shifting innovative process featured as a case in IIM Ahmedabad, and the successful launch of Divya Marathi, the group’s Marathi newspaper, this time has attracted IIM Bangalore to study and create a classroom case on group’s success through the years.

     

    Seema Gupta

    Prof. Seema Gupta of IIM Bangalore did a detailed analysis of Dainik Bhaskar group processes in her attempt to understand what makes this group succeed. She met with the senior management across verticals; Editorial, Production, circulation and marketing to deep dive into their independent and cross-functional working. Result; ‘Dainik Bhaskar group: Aspiring Growth’ a case study by IIM Bangalore.

     

    The case delves into the history of the group, the aggressive launch strategy, accelerated business growth and robust marketing plan. It strongly points out that launching of a newspaper and venturing into a monopolistic market space is definitely a decision that is governed by the faith in the brand. Considering the nature of the category, where reading habits are relatively strong and the market leaders create high entry barriers including the competition-intensive cut-throat ground zero strategies, it makes for an interesting study in management strategies, processes and execution. Success in such situations cannot just be attributed to the business acumen, understanding of market dynamics and identification of the need-gap within the market. There are other elements like agility, empowerment, passion and high ambition across the employee set that is a real differentiator and helps convert strategies into reality.

     

    Elaborating on selecting Dainik Bhaskar Group for the case, Prof. Seema Gupta said, ‘Dainik Bhaskar with its ambitious growth plans exemplifies gutsy business strategy and marketing. It changed the contours of the marketplace by entering into markets with strong and entrenched incumbents. This task was even more arduous considering the nature of the category as it is difficult to change the habit of readers. Newspapers touch the life of every consumer and hence the case would drive strong emotional connect and animated discussion in the classroom. The focus of the company on tier II towns makes it an apt material for case study as small towns would be the drivers of future growth of Indian economy.’

     

    The case in detail traces the sustained leadership strategy adapted by Dainik Bhaskar Group over the years. It places importance on the way the group evaluates and  identifies the gap between supply and demand. And the process of creation of a product that truly answers the overt and latent needs in the ever evolving market. It identifies that the core business philosophy of the group remains a singular focus on close in-depth understanding of the consumers’ pulse and being consumer-centric in its product creation.

     

    Girish Agarwaal

    Speaking about this development, Girish Agarwaal, Director, Dainik Bhaskar Group said, “It is always a moment of pride when an institute of repute like ‘Indian institute of Management Bangalore’ seeks to study the organisation and creates a case study. We do believe that in the process of the case creation and discussion, the group also benefits in getting some raw, unbiased and unfiltered views. We attended the first classroom sessions held on July 20 at IIM-B, where second year students discussed the case. It has been a healthy experience and we respect the level of analysis that the students presented in their understanding of the challenges faced by the group.”

     

  • Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons.

    India Today youth summit on Sept 7 at Siri Fort

    By A Correspondent

     

    Mind Rocks Youth Summit is an annual event organised by India Today Group for young minds. It is a unique concert of new ideas and live music. This forum brings together bright young minds to participate in an open two-way dialogue with their icons. A space where inspirational leaders from different spheres of life share their mantras of success. A platform where today’s youth can engage with decision-makers in an informal setting and learn from their experiences. And in turn leaders can connect and learn from that part of society that will define our future. Our Youth.

     

    Now in its third year, the event is a day jam-packed with fresh ideas and live music. Designed as a forum to bring together the bright young minds of the nation, it is the only summit where the youth can participate in an open two-way conversation with their icons.

     

    Theme for 2012 – ‘BE THE BEST YOU’. The theme was chosen in light of the unsettling nature of the fluid political and social environment of today. The idea behind the theme is to build confidence and to inspire and energize the you by choosing icons that have succeeded against the odds. The sure shot way to deal with uncertainty is to do and be your very best. To have the courage to stand by your true instincts and live your passion. Because the only person who can decide the course of your life is you.

     

    The first year of the summit saw luminaries such as Nandan Nilekani, Pranav Mistry, Sourav Ganguly share their experiences with the delegates. In 2011 the event pulsated with young energy by absorbing the mood of the youngsters as they engaged in dialogue with people such as Industrialist Kumar Manglam Birla, actor Ranbir Kapoor, politician Kalikesh Deo, cricketer Yuvraj Singh.

     

    This year the event has doubled the numbers of speakers from last years 12. 26 speakers in 12 hours! The electrifying line up of speakers are:

     

    Young Guns of Politics: Akhilesh Yadav, chief minister, Uttar Pradesh; Sandeep Dixit, Member of Lok Sabha and Indian national Congress

    Pathbreaker: Arvind Kejriwal , social activist, Vir Das, Stand up Comedian, Ali Zafar, Crossover star

    Sporting Heroes & Olympians: Mary Kom, Boxer; Gagan Narang , Shooter; Sushil Kumar, Wrestler; Yogeshwar Dutt, Wrestler; Vijay Kumar, Shooter and cricketers, Kapil Dev, Unmukt Chand

    Bollywood Stars: Ajay Devgn, Priyanka Chopra, Sonam Kapoor, Huma Quereshi, Ayushman Khurrana, Emraan Hashmi, Imtiaz Ali, Anu Malik

    Best of Entertainment & Design: Ekta Kapoor, Joint MD, Balaji Telefilms; Vir Das, stand-up comedian; Masaba Gupta, fashion designer

    Corporate Mavericks: Vineet Nayar, Vice Chairman and Chief Executive Officer , HCL Technologies; Sanjeev Bikhchandani, founder and executive vice chairman, Naukri.com

     

    In order to engage the young minds, the conference is not strictly structured but has a fluid programme with invigorating discussions and lively interludes. The event will open with a live performance by the winners of the Mind Rocks 2012–Be A Rockstar contest, The Philosophy of Life and conclude with a live concert by the iconic bandIndian Ocean.

     

    More information is available at www.indiatodaymindrocks.com.

     

  • Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids.

    Sweet, new offering from Parle (& Everest)

    By A Correspondent

     

    Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids. It is available at 50 paisa across all leading kirana and modern retail stores in India.

     

    Aim / Objective

    In order to enter the Lacto candy market in India, Parle has launched the Londonderry candy. Our objective was to create clutter-breaking communication for the consumers and register the new brand’s identity in their minds.

     

    Introduction

    Its appealing packaging in red with the Londonderry town snap on the face, makes it a distinct Premium offering in the cluttered candy market. It is priced at 50p and comes in a convenient pillow-pack, targeting a wide consumer segment ranging from kids, youth to families. The brand name is inspired from an actual town in Ireland.

     

    Concept

    The magical town of Londonderry.

    The films are inspired by the rich English-Irish culture of the Irish town of Londonderry. We have captured the old world charm of this city in our TVCs through 3 magical executions.

     

    The aim was to capture the imagination of the masses by doing something simple yet fascinating. The viewers get transported to this amazing town which is full of sweet wonders, whether it is a dancing cow, a painter who paints with his beard or a kid with a special talent for fast reading. But that’s not what Londonderry is famous for, It’s famous for its rich milk and caramel candy. Londonderry. Tasty. Very Very.

     

    Rahul Jauhari, NCD Everest said, “The vision was to craft the brand as an International one. I’m pretty happy with the way our team has managed to achieve that. Kids are loving the films. That’s good enough reward for the hard work that’s gone in.”

     

    Pramod Sharma, Creative Director, Everest saids, “The films are part real, part magical. Bringing these stories to life was a real challenge. Especially in a timeframe as short as 25 seconds. The cast, location, the setup, the animation – all were chosen very, very carefully. Peter Pasic’s and Ricky Kapoor’s team did a fine job of making sure everything fell into place just right.”

     

    There are three films in this series

     

    Dancing Cow
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=DYdN_q9Bybc[/youtube]
    Beard Painter
    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=WaNbTnkis68[/youtube]

     

    Library

    The Library film will be released at a later stage of the campaign.

     

    Credentials:

    Agency: Everest Brand Solutions

    Creative Team: Pramod Sharma, Bappaditya Saha, Sushant Karane, Sharif Shaikh & Samir Chonkar

     

    NCD-Rahul Jauhari

    Servicing Team: Siddhi Shah & Ravi Walia

     

    Agency Head-Dhunji Wadia

    Planning Team: Meraj Hasan & Tanya Shinde

    Client: Parle Products Pvt. Ltd

     

    Mr. Mayank Shah – Group Product Manager

    Mr. Amit Thakur – Product Manager

    Mr. Rahul Ramachandran- Deputy Brand Manager

    Film Director: Petar Pasic

    Production House: Picture Perfect

    Music Director: Aleksandar Kostic

     

  • Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home

    Mother Dairy milk revamps packaging

    By A Correspondent

     

    Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer’s home.

     

    The official spokesperson for Mother Dairy said, “Mother Dairy is a brand synonymous with quality, trust, and purity. We wanted to communicate the same approach in our packaging as well. Our new brand packaging is both impactful and informative in communicating our brand value to end users. Setting a new standard in the dairy industry with this packaging change, we are confident that these products will be enthusiastically received by our consumers. Consumer research shows that villages are synonymous to purity. We have taken this insight and brought it alive in our packaging.”

     

    Mother Dairy milk is available in six variants which are differentiated on the basis of color. In order to avoid any confusion among consumers, the new packs will be available in the same color for all the variants but with new design. This packaging change is prevalent across all regions where the Mother Dairy milk is available viz. Delhi-NCR, Mumbai, Hyderabad and Chennai.

     

    The new pack has been designed by South Asia’s leading brand consulting and design company named Ray and Keshavan, The Brand Union. Speaking on behalf of Ray and Keshavan, Meeta Malhotra, Director, says ‘Mother Dairy is an amazing brand that is loved and trusted by consumers across all demographics. The new milk pack interprets the core promise of purity and trust in an entirely contemporary way. It is always a privilege to work with Mother Dairy because the brand has an Indian heart and soul while meeting the highest global standards of quality.’

     

  • 'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue.

    ‘Entrepreneur’ celebrates 3 years

    By A Correspondent

     

    Monthly magazine Entrepreneur has completed three years in India with its anniversary special issue now available on the stands across the country. Entrepreneur’s 36th issue includes a mix of stories and voices, which captures the essence of the Indian enterprise – from blue-chip companies including family-owned businesses, small and medium enterprises to start-ups.

     

    On the cover story of the issue is a man who is thought of mostly as an actor and entertainer, but does a lot more when the spotlight is not on him. Shahrukh Khan has followed his instinct and his passion to build a business group that covers sports, films and more with his business philosophy. Entrepreneur’s story looks at how Khan, with his very own brand of management style, has made his top team function virtually like co-owners, taking each of the businesses he runs to success.

     

    The special issue is also loaded with a lineup of 12 of India’s biggest business leaders – the likes of Kumar Mangalam Birla, Adi Godrej, NR Narayana Murthy, Malvinder Singh, and K Anji Reddy – who have spelled out their predictions for India, its economic landscape and challenges, and what it would take for entrepreneurs to succeed to the year 2015.

     

    The issue also features a parting note from Kaushik Basu, India’s chief economic advisor for the last three years, as he recounts his successes and failures, and a look at the three Nair sisters – the third generation of the Leela Group of hotels – and how they are taking the homegrown hotel brand into the next stage of its growth.

     

    Entrepreneur Editor-in-chief Sourav Majumdar said, “Entrepreneur has always sought to be a catalyst in the exciting entrepreneurial ecosystem in India, providing credible information and trends to arm our readers with. In our 3rd Anniversary special issue, we have sought to present to our readers the best thoughts, trends and stories which encapsulate the best of the Indian entrepreneurial spirit. It is also a time when we renew our resolve to be the business owner’s magazine of choice.”

     

    Sandeep Khosla, CEO, Network18 Publishing commented “When we launched Entrepreneur in India, we were focused at providing a magazine which is fully dedicated to the needs of the Indian business owners. Witnessing the magazine’s growth in the last three years, we are convinced that Entrepreneur has remained true to its spirit, continuously facilitating entrepreneurship across industry sectors.”

     

  • Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing

    Decoding Communication launched by TRA Publishing

    By A Correspondent

     

    Communication is a universal remedy. It helps bridge relationships, sustain knowledge and also makes chance more predictable. Communication builds a nourishing environment for organisations, brands and individuals to grow. In today’s environment of information overload, it is imperative that anyone interested in understanding, influencing and managing communication, has full knowledge of the subject and Decoding Communication is a book that helps in deciphering this complex subject through its fluid and anecdotal writing.

     

    Sam Balsara, Chairman and Managing Director of the Madison Group, says about the book, “Decoding Communications is an excellent read for both students and practitioners of communication. It helps provide a conceptual framework to better understand what we do intuitively and why it works and sometimes doesn’t. Chandramouli needs to be complimented on coming up with this alongside running two successful companies. The purpose of all business is to create ‘Trust’ and if it succeeds in doing that, business succeeds.”

     

    Author N Chandramouli is the CEO of the Comniscient Group which has interests in several communication businesses. He has been a communication consultant to several global companies that include brands like DHL, Henkel, Botox, D&B and J&J. He lectures in several communication colleges and is also the author of The Brand Trust Report, India Study (2011 and 2012), and Decoding Communication. More information is available at www.nchandramouli.com.