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  • Big names in Indian business make it an evening to remember at the Forbes India Leadership Awards 2012

    Honchos win top honours at Forbes India Leadership Awards 2012

    By A Correspondent

     

    Forbes India announced the names of the awardees at the second edition of the much awaited Forbes India Leadership Awards in Mumbai on the weekend. Celebrating transformational leadership, this year Forbes India honoured outstanding leaders who have epitomized success in their fields and are the visionary champions in creating a sustainable future.

     

    After an exhaustive screening process, the shortlisted nominees were scrutinized by the jury panel comprising industry veterans like K V Kamath (chairman of the jury), Adil Zainulbhai, Zia Mody and other prominent business personalities. The award winners are:

     

    Outstanding Start-up – Manish Khera / Rishi Gupta – FINO

    NextGen Entrepreneur for the Year – Vinod Ramnani, Opto Circuits

    Best CEO – Public Sector – M D Mallya, Bank of Baroda

    Best CEO – Private Sector – N Chandrashekharan, TCS

    Best CEO – Multinational -Nitin Paranjpe, HUL

    Woman Leader for the Year -Mallika Srinivasan, TAFE

    Entrepreneur with Social Impact -William Bissell, FabIndia

    Entrepreneur for the Year – Kumar Mangalam Birla, Aditya Birla Group

    Conscious Capitalist for the Year – Kamil Hamied, CIPLA

    Lifetime Achievement – E Sreedharan, Delhi Metro Rail Corporation

     

    The awards were given at a glittering ceremony attended by the who’s who of corporate India. One of the highlights of the evening was the three-minute talk given by some of the most illustrious names in the industry on the topic “The one thing that will change everything for people in this room, except that they haven’t heard of it.”

     

    Adil Zainulbhai, MD, McKinsey & Co, India stated that all leaders need to consider humility as an important personality trait. He also mentioned that leaders must also remember other leaders who were unassuming enough to help them when required.

     

    William Bissell, MD, FabIndia spoke about how we need new methods of measuring progress as conventional ones have failed. He also pointed out that what’s going to change in the future is how we define success and benefit.

     

    Karl Slym, MD & CEO, Tata Motors spoke about the future of transportation. How about living in an age where smart cards actually drop you right at your doorstep? More greenery and more open space is the road ahead. He also stated that the speed of decision-making is the key for leadership.

     

    More details on the awards, jury, winners and nominees are at http://forbesindia.com/leadershipawards/index.html

     

    Speaking on the occasion, Gurmeet Singh, CEO, Forbes India said, “The response we have received for the second year of Forbes India Leadership Awards is tremendous and very encouraging. We are delighted with the wonderful and out-of-the-box ideas shared this evening and hope that this platform inspires new and more absorbing conversations to be taken forward.”

     

    The presentation ceremony was concluded with a ‘fireside chat’ between Sadhguru Jaggi Vasudev, founder of the Isha Foundation, and K V Kamath, non-executive chairman, ICICI Bank and chairman, Infosys. In this chat anchored by Indrajit Gupta, Editor – Forbes India, the duo explored some of the key challenges facing Indian business leaders over the next five years. They also discussed how business leaders prepare themselves and their organisations for this journey.

     

  • Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis

    MTS launches mAD to break mobile ad clutter

    By A Correspondent

     

    Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers, has launched a service pioneered by MTS, aptly called “MTS mAd”. The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis.

     

    MTS Smartphone customers using mAd will be able to make free local calls by just watching a video ad. The launch of this service makes MTS the first telecom operator to offer this unique service on a pan India basis.

     

    MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The Company is working to expand the scope of this service by also launching it on Blackberry and BREW enabled entry level MTS handsets.

     

    According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity”.

     

    A slew of leading brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc have associated for MTS mAd service to engage with customers.

     

    MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as 4 MTS mAd calls in a day.

     

  • Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region

    Cisco appoints Anil Bhasin to lead services business in India

    By A Correspondent

     

    Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region.

     

    An industry veteran with more than 25 years’ experience, Mr Bhasin began his Cisco career in 2001, as the head of its Banking and Finance (BFSI) and Commercial business for the Western region, where he doubled the revenue for both businesses. Based in Mumbai, Mr Bhasin will report to Glen Cox, vice president, Cisco Services, Asia Pacific, Japan and China.

     

    As part of his mandate, Mr Bhasin will oversee the build-up of momentum for Cisco Services, driving smart services adoption and helping customers and partners plan, build, and manage Cisco technologies and solutions for success.

     

    “Continued momentum around our collaborative partner approach and smart service capabilities remain vital to the health of our Services business and Cisco’s growth overall,” said Mr Cox. “I look forward to Anil and his team’s success as we continue to build and evolve our Services business over the next year.”

     

    Mr Bhasin added, “Cisco Services is a critical component of our evolution from an IT product to a technology solutions company. I look forward to leading this team and ensuring that Services continues to be a strategic asset and a competitive advantage for Cisco.”

     

  • TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters

    TVS appoints Dentsu for Wego scooters

    By A Correspondent

     

    TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters.

     

    Commenting on the development, H S Goindi, President Marketing, TVS Motor Company said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for Wego. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on future Wego campaigns.”

     

    Commenting on the win Dentsu Communications CEO, Arijit Ray said, “TVS Wego is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft and build a robust integrated strategy, for Wego, going forward.”

     

    Dentsu will work on various campaigns for Wego and will be responsible for the account’s campaign planning and creative executions across television and print mediums.

     

  • MSLGroup India, Publicis Groupe's flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world's fastest growing economies

    MSLGroup India expands growth strategy, unveils new flagship office in Mumbai

    By A Correspondent

     

    MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world’s fastest growing economies. MSLGroup India is the nation’s largest PR and social media network, made up of three leading national agencies – Hanmer MSL, 20:20 MSL and 2020Social – as well as a speciality content and creative unit, MSLGroup Creative+.

     

    To build upon MSLGroup India’s business, the firm has announced a series of expanded initiatives in line with its updated three-year (2013-2015) growth plan. The highlights:

    Enhanced Positioning for the Agency, Industry-leading Focus on Talent Development, Strategic Consultancy Approach, Social Hive, Content and Creative Services Across India, Integration with Publicis Groupe, and Infrastructure and Technology Enhancements.

     

    The group’s new flagship Mumbai office, located in the new Urmi Estate building in Lower Parel, will seat the existing 225 staff in Mumbai and provide room for expansion. The new office features a modern, international working environment, lounges and flexible spaces for creative discussions, videoconferencing capabilities, floor-to-ceiling natural light on all sides, and other amenities to create a fun and productive environment. Hanmer MSL and 20:20 MSL Mumbai teams will relocate to this space.

     

  • Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids

    Gully cricket courtesy Discovery Kids in Howzzattt

    By A Correspondent

     

    In its mission of offering unique, relevant and India themed content, Discovery Kids presents the all-time favourite – cricket in its classic avatar – gully cricket in Howzzattt. Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids.

     

    The show unfolds the story of victory of good over evil in an engaging and exciting narrative for the kids. The series has funny and quirky characters with tricky situations which kids can relate to in their daily lives.

     

    The good kids group calls themselves as ‘ Gulab Nagar Junglees’ and they put in lots of hard work and play the game by the rules and manage to outwit their opponent by sheer determination and guidance by their loved coach ‘Sweety Aunty.’ The character of Sweety Aunty reflects a true face of Guru and teaches its students right values and prepares them to face the realities of life.

     

    Rahul Johri, Senior Vice-President and General Manager – South Asia, Discovery Networks Asia-Pacific,said, ”Discovery Kids will satisfy the curiosity of millions of children in India with its fun, enriching and transformative programming. Howzzattt is a unique animation series designed to entertain kids and will showcase cricket in a whole new exciting avatar.”

     

    Discovery Kids covers a variety of programming ranging from iconic global content to multiple India-themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of Indian kids, the programming formats will include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science. A reflection of the vacuum for programming that blends entertainment and learning, Discovery Kids has gained availability across India on both analogue and DTH platforms including Dish TV and Videocon D2H.

     

  • Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna

    Maya, Vimanika bring mythological characters to TV

    By A Correspondent

     

    Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna. The project titled ‘The Sixth: Karna – The Warrior Kid’, is a contemporary take on the story of the legendary warrior in a format meant for the kids of today.

     

    The story of ‘The Sixth: Karna – The Warrior Kid’ revolves around the adventures of a present day 9-year-old boy who happens to be the reincarnation of the great warrior Karna.

     

    The TV Film will be a 70 minute long, followed by a series of 104, 11 minute stories that will be created based on this comic series. An exclusive preview of the series will be presented at the Mumbai Comic Con 2012. The film and the show are primarily aimed at kids in the age-group 7-10 and promise an action adventures treat for them, with a subtle connection in the Indian mythology.

     

    Internationally, comic books’ getting converted into cinematic of televised content is a very popular trend. In the recent past we have also witnessed the Indian market warming up to this trend. And taking the lead in this territory is Maya.

     

    Maya Digital Studios is an animation, visual effects & 2D to 3D conversion studio. In the recent past they have created a 3D animated show out of Lotpot comics popular Motu Patlu and converted Amar Chitra Katha’s Sons of Ram into stereoscopic 3D.

     

    Speaking about the association, Ketan Mehta, Chairman & Managing Director, Maya Digital Studios said, “For a child, comics are the first interface with reading & animation with content viewing. Our focus at Maya is to bring in the best possible comic content into an animated form. The Sixth is precisely such a highly contemporary yet traditionally rooted concept, and with our animation, we’ll take this already popular brand to an altogether new level.”

     

    Adding further, Suhas Kadav, Head of the Animation Department at Maya & the director of the film & the series said, “‘The Sixth: Karna – The Warrior Kid’ has an extremely engaging and interesting story. Keeping in mind the core TG of 7-10 year olds, we have woven the story around the great Karna, in such a way that today’s kids enjoy the action and adventure, and get to know some secrets of the great Indian warrior.”

     

    Vimanika comics have garnered umpteenth accolades for their various mythological comics. The Sixth Karna is a story a real hero. He had all the attributes and characteristics of a god but flaws like a human. Karna was born to a royal family and yet he led the life of a lower caste. But more than that, the story highlights how he overcame all the abuses and challenges life threw at him. All in all it is a story from which the reader can draw inspiration.

     

    The Sixth Karna is a very popular brand both – Nationally and Internationally. The comic has a huge cult following which prodded the creators to present the comic via the digital platform.

     

    Says Karan Vir Arora, CEO, Vimanika Comics, “This is an exciting collaboration. It is definitely a huge leap for us where in we will be able to reach out a wider audience. The film and series will be in tandem with the artwork and story line of the comic. However there will be necessary creative changes as it’s a different medium. The Indian mythology has varied layers and our team at Vimanika has always been striving to engage the youth to get affluent and inspired by Indian culture and our rich ancient history.”

     

  • Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa

    Taproot India creates its first campaign for Karbonn Mobile

    By A Correspondent

     

    Karbonn Smart Mobile is the official sponsor of the Champions League Twenty20 currently being played in South Africa.

     

    Taproot has created series of TVCs which is currently on air, and there will be some digital and onground activities as well in the coming days, which are around the same idea, “Can you do two things at a time?”

     

    Shashin Devsare, Executive Director, Karbonn Mobiles explained, “Our superior quality ‘Duple series’ phone A21 is dedicated for dual core processors and is launched under the highly successful umbrella ‘Karbonn Smart’. We asked the agency to come up with a unique campaign so as to communicate the multitasking capabilities of dual core processors being used in Karbonn Smartphones. The creative message in the campaign is centric to Karbonn Smart’s new advertising positioning of connecting with Indian youth with offbeat, humorous & engaging messaging. We are confident that this new campaign will help us engage better with our consumers, enhancing the brand imagery for the smartphone segment in the market.”

     

    Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India said, “The challenge was to bring upfront the single-minded benefit (Dual Core Processor in the Duple Series Smart phones) basically what it does is, it allows you to do more than one thing at the same time. We took a interesting insight that’s relevant to youth, though youth is known for multitasking, but physical one cannot do two things at a time, hence the whole idea is you may fail to do two things at the same time but the new Karbonn Smart A21 won’t.”

     

    Manan Mehta, Managing Partner, Taproot India said, “This is our first campaign for Karbonn Smart. We were handed over an interesting brief where the target audience were teenagers. The truth about today’s young India is that they are comfortable living parallel lives at multiple levels. Their impatience combined with high ambitions have allowed the unlocking of potential markets, by creating opportunities to launch products that address their needs. The intent of this campaign was to reflect this very mindset of our impatient, multi-tasking audience and demonstrate the product benefit upfront in a rather amusing manner.”

     

  • Harry Winston Opus 12 has won the coveted Watch World watch of the year 2012, while Titan's MD Bhaskar Bhat has been awarded for special contribution to the watch industry

    Harry Winston Opus 12 awarded at Watch World Awards 2012

    By A Correspondent

     

    Watch World, from the Chitralekha Group, hosted the third edition of Watch World Awards recently.

     

    The marquee event was moderated by Chitralekha’s President and Publisher, Mitrajit Bhattacharya, while the jury which comprised of Master watchmaker with five decades of experience in watchmaking – Antoine Simonin; Leading image consultant Chhaya Momaya; Noted designer Priyadarshini Rao; Cricket Commentator Ravi Shastri along with established marketing consultants from Market Gate – Shripad Nadkarni and Sharda Agarwal; awarded leading watches across eleven categories in the Product Awards section and five categories in the Marketing & Merchandising Awards category.

     

    The event which saw attendance by eclectic timekeeping brands like Cartier, Harry Winston, Zenith, Hublot, Bulgari, TAG Heuer, Dior, Greubel & Forsey, Breitling, Corum, Parmigiani, Romain Jerome, Seiko, Citizen, Titan, Timex, HYT, Rotary, and many others; saw stiff competition amongst the brands with Harry Winston coming out the winners and bagging the ‘Watch of the Year’ commendation.

     

    Commenting on the occasion, Mitrajit Bhattacharya said, “The success of this third edition of Watch World Awards reiterates the success of the franchise and creates a pertinent connect within the horology industry. By bringing together marquee brands, our endeavour is to create a common platform to laud the technical innovativeness and bespoke workmanship that these finesse masters create. This opportunity is also a time to celebrate the greatest leveller of life – Time and honour its significance in our lives.”

     

    The winners in the Product category were GREUBEL FORSEY GMT which won the award for the ‘Complicated Watch of the Year’. While the HUBLOT Oceanographic 4000 won the ‘Sports Watch of the Year’ award, ROMAIN JEROME Steampunk RED Chronograph was adjudged the ‘Watch with Best Design’, HARRY WINSTON Opus 12 and HYT H1 both won the ‘Best Concept Watch of the Year’ award and CARTIER Pocket Watch Grande Complication Skeleton which was adjudged the ‘Best Limited Edition Watch of the Year’.

     

    Gurinder Sahni, CEO Jot Impex said, “Watch World Awards is a very special platform as far as the Indian market is concerned. We thank the Watch World team’s initiative year on year, and on behalf of our team back in Geneva at Romain Jerome, we are proud to win the prestigious Design category this year”.

     

    The jury also presented the ‘Jewellery Watch of the Year’ award to BULGARI Serpenti and the ‘Fashion Watch of the Year’ award to HARRY WINSTON Ladies Midnight Moon Phase. While ‘The Watch with Most Innovative Material’ was awarded to HUBLOT Big Bang Ferrari Magic Gold, the ‘Watch with Highest Utility’ award was presented to SEIKO Astron GPS, the ‘Watch with Artistic Excellence’ award to CARTIER Promenade d’une Panthere and TAG HEUER Formula 1 Lady Steel & Ceramic Diamond Dial bagging the ‘Value for Money Watch of the Year’ award.

     

    Jury member Antoine Simonin, commented “I am honoured to be a part of the jury this year as well. There has been a greater increase in the brands and quality of nominations this year which augurs well for the horology eco-sphere. Seeing the response of global brands in this third year, I am happy to watch the Watch World Awards making a mark for itself in a very short span. I wish that these awards go strength to strength and create an unforgettable franchise for itself.”

     

    While the Product category saw stiff competition; the Marketing category saw TIMEX Helix bagging the ‘Best Marketing Campaign in Print’ award with TITAN HTSE picking up the award for ‘Best Marketing Campaign on Television’. While ‘Best In-Store Merchandise’ was won by HUBLOT, BREITLING Rue de la Paix, Paris picked the ‘Best Boutique’ award and PARMIGIANI Château-d’Oex International Balloon Festival 2012 was adjudicated as the ‘Best Organised Event’.

     

    Bhaskar Bhat, MD of Titan Industries ,was honoured with a special award for his contribution to the watch industry.

     

    Commenting on the event, Ashok Goel of Beanstalk Brand Consulting said, “Watch World Awards is a well thought out independent project from the Chitralekha Group. Apart from honouring the best work of the year, it helps expanding the luxury watch market in India by reaching out to newer potential customers. Almost all the brands we represent in India like Hublot, Parmigiani Fleurier, HYT, Breitling etc are proud winners in this year’s edition of the awards”.

     

  • Team Ogilvy, the 2011 Champions, retained the championship cup when they won the annual 5-A-Side Football Tournament organised by The Advertising Club Bangalore jointly with The Dainik Bhaskar Group

    Team Ogilvy wins Ad Club Bangalore football tourney

    By A Correspondent

     

    Team Ogilvy, the 2011 Champions, retained the championship cup when they won the annual 5-A-Side Football Tournament organised by The Advertising Club Bangalore jointly with The Dainik Bhaskar Group.

     

    Team Ogilvy convincingly beat Group M, 4 – 3 in a keenly contested finals this afternoon, at The Powerplay sports Pavilion at Bangalore. The tournament began on Friday, 12th October under flood lights and continued on Saturday 13th October. 18 teams contested in 4 groups on a league basis. The teams were tied at 1 – 1 at the end of the stipulated time and went into extra time of 5 + 5 minutes. During the extra time Sameer of Ogilvy scored with a hatrick. Group M fought back valiantly by scoring 2 Goals but eventually Team Ogilvy won by the one goal margin.

     

    Sameer of Team Ogilvy who scored a total of 28 goals for the Champions, bagged the trophy for the Highest Scorer. Sameer of Team O & M who scored 28 goals and excelled in an all round display of skill & sportsmanship was also unanimously adjudged “Player of the Tournament “. Soumya Das of Group M, was adjudged ” The Best Goal Keeper for his consistent performance in all matches played by Group M.

     

    The tournament, which is into its 21st year, is being jointly presented by the leading national media group Dainik Bhaskar, which has instituted a championship trophy for the winners. Commenting on their association with this tournament, Dainik Bhaskar’s Sr General Manager-south and Business Head – International Raja Mitra said, “We are proud to be associated with this prestigious event which brings together members of the advertising & marketing community in Bangalore. Such events not only help in improving inter-company relations, it also helps in bringing out a competitive spirit, albeit on the football field.”

     

    Anand Bazaar Patrika gave special prizes to the “Player of the tournament”, Top Scorer and Best Goal Keeper apart from the trophies instituted by the Ad Club.

     

    Speaking about the tournament, Arvind Kumar, Executive Director of the Ad Club, said, “This is the 20th year of this five a side competition and we are happy to receive 19 entries, a record for the Advertising Club, Bangalore. I am happy to see the enthusiasm and fair play, displayed by all the teams.”

     

  • Life ka Balla, a twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours

    Yuvi’s Twitter contest sees 1.6mn views in under 4 hours

    By A Correspondent

     

    Life ka Balla, a Twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours. The southpaw, who made an unbelievable comeback in cricket by scoring a magnificent double century in the ongoing Duleep Trophy, encourages the public at large to share their hard-fought moments of life on Twitter through this contest.

     

    The contest has already received overwhelming response from the ever growing fans base of Yuvraj with post including ‘winning best student award’ to ‘climbing the Himalaya’ to ‘buying the dream house’ to ‘getting married and getting a child’. The responses were posted by people of all age group across the globe.

     

    Yuvraj’s tweet: @YUVSTRONG12: Playing for Team India was always my dream. I planned for it and here I am! Truly one of my best #LifeKaBalla moments yet.

     

  • VivaKi Exchange has announced the appointment of Tarun Nigam as COO for Vivaki Partnerships, a focused initiative to pursue partnerships with local full service agencies and media agencies in Tier 2 & 3 markets across the country

    Tarun Nigam to lead VivaKi Partnerships ops

    By A Correspondent

     

    VivaKi Exchange has announced the appointment of Tarun Nigam as COO for Vivaki Partnerships.

     

    VivaKi Partnership, a special unit housed under VivaKi Exchange, is a focused initiative by VivaKi, to pursue partnerships with local full service agencies and media agencies in Tier 2 & 3 markets across the country. These partnerships are in the form of exclusive relationships to support the agencies on their strategic product, and provide value-added services. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.

     

    Commenting on the appointment, VivaKi Exchange CEO Mona Jain said, “Our game is changing. To write the next chapter of VivaKi Partnerships, we were looking for someone who has the right mix of maturity and hunger, someone with a broad exposure to communication and marketing and who comes with a business, not just media, bias. Tarun fits the bill nicely.”

     

    An MBA in Marketing from Philippine Christian University, Manila, Mr Nigam  has over eighteen years of experience; the first four years were in pioneer TV production and marketing house United Television [UTV] and next eight in WPP Media [Mindshare, Maxus and MediaCom], and most recently at Starcom MediaVest Group. In his stint at WPP’s various agencies, he worked on accounts such as Gillette, Ranbaxy, Hero Honda, LG Electronics, American Express, NIIT and Monte Carlo. Before he moved as office head for MediaCom Delhi earlier this year, he led several clients at Maxus, including the large and complex Hero Honda AOR. At Starcom, he has serviced Samsung, Aircel, Educomp and many other clients. Most recently, Tarun played a key role in streamlining SMG India’s operations by taking on the additional responsibility of National Director Business Impact.

     

    Describing this move, Tarun Nigam said, “I really liked the model of VivaKi partnerships and felt that the role is the right fit for me. I am looking forward to taking VivaKi partnerships to the next level”

     

    Mr Nigam will be based in New Delhi and report directly to Ms Jain.