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  • Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity

    BIG Magic launches ‘100% UPwale / 100 % MPwale’ FOR UP & MP

    By A Correspondent

     

    After the success of the ‘Choose Your Set-Top-Box Wisely’ campaign, which aimed at increasing awareness and empowering consumers with adequate information to make the right choice while choosing their set top boxes and also enabling operators to build their brand equity in the metros, Reliance Broadcast Network is now taking the initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP) with the second leg of this campaign.

     

    Built on a creative idea of “100% UPwale / 100% MPwale”, this campaign will also serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when choosing a DTH/ Set Top box.

     

    Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

     

    The campaign creative idea reflects the uniqueness of this region ranging from the chikan kurtas ofLucknow to Banarasi paan to the pedas ofMathura to praying at the Bade Ganpati ka Mandir, and the channel of the region - BIG Magic.

     

    The campaign will be rolled out across BIG Magic and the 11 radio stations of 92.7 BIG FM.

     

    With digitization set to revolutionize the television viewing experience, and operators gearing to undertake activities to build their brand equity and ensuring that they gain from the eminent shake-out, consumers also need to understand that the power to enhance their television viewing experience will now lie with them and this campaign aims at helping both operators and consumers alike.

     

    Reliance Broadcast Network’s BIG Magic, which has only just completed a year of launch, has already become the leading channel of the region with its exciting content and programs.

     

    It will be a six week campaign spread across television, radio, OOH, print and digital, will be one of the largest initiatives in the regional space by any broadcaster.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • A travelogue format introduced first time ever in the history of radio

    92.7 BIG FM announces Big Chhutti this summer

    By A Correspondent

     

    92.7 BIG FM,India’s No.1 FM Network, has announced ‘BIG Chhutti’ on radio. BIG Chhutti is a travelogue which is conceptualized for creating exceptional experiences for those passionate about travel. It would enable listeners explore distant lands that sit on their wish-list through the theatre of mind

     

    BIG Chhutti is dedicated to entertain listeners, deprived of spending vacations in hill stations. BIG RJs will travel to incredible destinations like Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jimcorbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Landsdown, Kotdwar and Pauri. The RJs will give a picturesque view of destination, teeming with exotic wildlife and natural beauty, as well as its cultural treasures. These areas have been selected as it serve as sought-after locales for couples, families and singles alike.

     

    Listeners will find value in the show as it promises to offer rare glimpses of the said locations. The RJs will also visit the major attractions of the place including theme parks, hotels, resorts and so on. Not only this, show also empowers would-be travellers with on-ground realities such as stay facilities, best food joints, mode of transportation, shopping options thereby enabling them to plan their vacations economically and in a better way.

     

    The show is designed especially keeping in mind the summers hence will continue throughout May. BIG Chhutti will be aired in the mid-morning band across 11 stations of UP, MP and Jharkhand.

     

    The show offers an excellent platform for marketers of travel & electronic brands to reach a very relevant and plum audience base. Lotus Electronics of MP has partnered this unique concept.

     

    Company’s spokesperson said in a statement: “It’s a pleasure to organize a travel show on radio which not only caters to those deprived of travelling during vacations but also enable would-be travellers to plan their holidays rationally. This offering is another first from our stable, connecting our listeners through travel. To ensure relevance and direct connect BIG RJs will travel to holiday destinations & will bring real experience to the listeners. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'

    A Comms’ summer plans to catch young consumers

    By A Correspondent

     

    The annual Indian season of holidays has begun and brands across the country are actively trying to catch the attention of children and young adults. Aurora Comms, or A Comms, the country’s largest shopper marketing and retail media network, is in buzz mode as well and its latest shopper marketing campaign has connected two brands to the leading book store, Crossword.

    The ‘Crossword Children’s Fest’, a month-long event involving readings, author interactions and fun activities begins this week, and A Comms has brought to the platform Tata i-Shakti Unpolished pulses and Little Millenium in a special brand-consumers’ connect initiative.

     

    Through effective shopper marketing, A Comms has ensured the fest’s audiences are exposed to communications from the two brands.

     

    Tata i-Shakti, a range of sorted, graded and unpolished dals for a healthier you and Little Millenium, one ofIndia’s leading pre-school chains are the official sponsors for the activity.

     

    “Shopper marketing focuses on reaching out to consumers in a relevant manner. Tata i-Shakti’s communication has been planned out to reach out to healthy minds. Little Millennium’s association is to drive their messaging stronger in children-parents community,” said Samir Vithlani, Director – Key Acounts from A Comms.

     

    Mr Jagannath, National Head – Franchising operations, Educomp Schools is positive about this exposure. “At Little Millennium, our vision is to enable, energize and enhance childhood by igniting a passion to read among children from a tender age. This association with Crossword Children Festival shares our vision.”

     

    Crossword’s successful fest, which is currently active not only at metros such as Mumbai andDelhibut also tier-II cities such asBhopal,Indoreand Vijaywada, promises to take Tata  i-Shakti Pulses and Little Millenium to their target audiences over the coming month.

     

  • Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster

    Cheil’s new Samsung TVC gets youth high on WiFi

    By A Correspondent

     

    The new television commercial for the Samsung Star 3DUOS Touch Screen phone from Cheil puts life on fatafat mode.

     

    The Samsung Star*3DUOS Touch Screen phone is the latest offering from Samsung Mobile. In a bid to provide its consumers with the best technology, Samsung Mobile has been bringing in a number of aggressively priced models into the market. Samsung Mobile phones are armed with features that are superior to the competition and available at every price point.

     

    Cheil’s challenge was to deliver a campaign which not only captured the life of today’s Gen Y, but also brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster.

     

    This feature, coupled with the research insight that drew attention to what youth of today feel about waiting -“Patience is not for me” – tied in brilliantly with the concept Fatafat, an Indian term commonly used to describe speed. Hence, life fatafat.

     

    Commenting on the new TVC, Alok Agrawal, Chief Operating Officer, Cheil Worldwide SW Asia, said: “In the Star*3 commercial we have captured the pace and zing that characterizes the new India. The tearing hurry with which they lead their lives is brought alive in the story and execution. It was hard work and great fun putting this together – it is a breath of fresh air in this category long used to formula stories.”

     

    The new television commercial draw’s attention to the WiFi feature that sets apart the Samsung Star*3DUOS Touch Screen phone. The WiFi enabled, Samsung Star*3DUOS  Touch Screen phone is the perfect fit for Gen Y that is taking life head on and re-writing timelines to live life to its max – be it with regard to relationships, jobs, pursuing interests and hobbies or simply in the way they like to relax.

     

    This TVC is part of the line up of an exciting range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points, that offer a high degree of excitement and creating buzz for the brand.

     

    Client: Samsung Electronics India Limited

    Agency: Cheil WorldwideSW Asia

    Creative Team: Varun Arora, Dinkar Porwal

    Client Servicing team: Ankur Bora, Chhavi Kalra, Resham Ahluwalia & Chandramouli Prasad

    Production House: Day Dreamers

    Directed by: Marlon Rodrigues

     

    Cheil Indiahas been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies inIndia, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services.

     

    Cheil Worldwide Inc isKorea’s largest and one of the world’s leading advertising groups. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.

     

    Please use link this link to download the  TVC and stills

    :http://www.yousendit.com/download/M3BsZFhuQVN6RTlFQmNUQw (the link will expire on May 01, 2012)

     

  • Shopping experience at par with international standards in fashion advisory and service

    Park AvenueWoman innovates retail format, modernizes collection

    By A Correspondent

     

    Park Avenue, on Thursday, announced the launch of the flagship store of its women’s range, Park Avenue Woman. Situated at Grand Galleria, Phoenix Mills, Lower Parel, Mumbai, the store is an epitome of fashion advisory, service and novel retail architecture.

     

    Inaugurated by Nawaz Singhania, renowned artist and fitness expert, the store offers innovative and stylish wardrobe solutions for women, across day, corporate, weekend and evening wear. The new contemporary store format has been designed to exude warmth and facilitate a superior shopping experience at par with international standards, providing customers with ample space to browse through the display, and easier access to specific apparel categories.

     

    Speaking on the occasion, Ms Nawaz Singhania said: “Park Avenue Woman has been especially close to my heart because I believe it epitomizes the perfect look for the discerning, upwardly mobile, working woman. It is a celebration of women who are confident, independent and know what they want from life. They look for clothes that reflect style blended with comfort to sail through the long hours and the multiple roles they play. Every PAW collection has been designed and crafted keeping the special and choicest needs and tastes of this working woman.”

     

    The store format has also been designed as an ode to this woman. It promises a signature shopping experience with novel architecture, trained personnel in fashion advisory, in-house finishing/alteration services and a wide range of fabrics, shades, tailoring, fitting, accessories and trial rooms.

     

    The store currently displays the Spring Summer 2012 collection form women, providing for relaxed comfort and yet appears chic and sensuous. There is a new collection available each month with alluring names such as Apollo, Jardiner, Tube and Edit.

     

    ThePark Avenuestore has been a very early entrant in organized retailing in the country. Its spread of offerings across the men and women’s categories make it a potential key category player in the years to come. Park Avenue’s reach across the length and breadth of India, including Tier 1 and Tier 2 locations has enabled it to tap a wide spectrum of consumers.Today, everyPark Avenueoutlet epitomizes the Raymond brand values of Trust, Excellence, Quality and Leadership.

     

    Launched in 1986, Park Avenue is India’s most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear.

     

  • The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion

    The Hindu launches luxury supplement – Watches, Luxury & beyond

    By A Correspondent

     

    Followed by a successful launch in 2011, The Hindu Group of Publications, South India’s most read English daily, has launched Watches, Luxury & Beyond as a monthly glazed tabloid on April 28. The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion.

     

    Targeted at high net worth individuals, corporate managers and discerning buyers, WL is a one-stop shop for information on the finer things in life.

     

    The format will be engaging and dynamic with a focus on collages, trend meters and snapshots on the most important moments in the world of luxury.

     

    This supplement will be published on the last Saturday of every month and will be circulated in 7 important markets along with The Hindu and Business Line: Chennai (with The Hindu) and in Delhi, Mumbai, Bangalore, Hyderabad, Coimbatore and Kochi (with Business Line) with a total circulation of 3,50,000 copies.

     

  • The account, previously handled by Lintas Media Group, will be handled out of Madison’s Bangalore office

    Madison Media wins Enamor media AOR

    By A Correspondent

     

    Madison Media Omega has just announced that they have won the media AOR for Gokaldas Intimatewear P Ltd, makers of Madison Media Omega media AOR Gokaldas Intimatewear P Ltd Madison World Enamor lingerie. The account was won in a multi-agency pitch. The agencies that participated in the Pitch were Maxus, OMD and RK Swamy Media. The account, previously handled by Lintas Media Group, will be handled out ofMadison’sBangaloreoffice.

     

    Mr Sam Balsara, Chairman & Managing Director, Madison World said: “We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio.”

     

    Madison Media was recently in the news for winning the Crompton Greaves and Dixcy Textile’s Media AOR.

     

    At the recent Goafest 2012 awards Madison Media won 4 awards, including a Gold for Best Use of Newspapers & Magazines for Parachute Advansed Ayurvedic Hair Oil; 2 Silvers for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury and a Bronze for Best Use of Events and Stunts for Cadbury Celebrations.

     

    Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Crompton Greaves, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles and many others.  The gross billing of Madison Media is Rs. 3000 crores.

  • Design Stack will handle the entire gamut of off-air publicity and promotional campaigns for the network’s three channels

    Disney appoints Design Stack as creative agency

    By A Correspondent

     

    Mumbai based design and communication studio, Design Stack, has been appointed as the creative agency for the Disney Network. Design Stack will handle the entire gamut of off-air publicity and promotional campaigns for the network’s three channels – Disney Channel, Disney XD and Hungama TV.

     

    In early 2011, Design Stack had handled the creative duties for the immensely successful project – Disney Channel’s Shooting Stars: The country’s biggest nationwide, talent hunt by a kid’s channel.

     

    “The Disney Network’s continued success with kids and families is testament to how our stories and characters work at multiple levels and we are committed to further increasing the visibility of our brands and creating a deeper and richer connect with the viewers. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects”, said Bikram Duggal, Director Marketing, Walt Disney Television International India.

     

    “We’ve all grown up with Disney as a part of our childhood and it’s a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India,” said Priyanka Bhasin, Partner, Design Stack

     

    “The Disney Channel is very particular about maintaining consistency of their brand. It is exciting collaborating with their team of sharp marketing strategists and visual communication design specialists, who have high standards when it comes to messaging and design. In a sense, it’s a fitting partnership,” added Anoop Patnaik, Partner, Design Stack

     

    Design Stack, founded in 2004 by Priyanka Bhasin and Anoop Patnaik (graduates from the National Institute of Design), is a branding and strategic design studio located in Mumbai. Over the years, the firm has built up a diverse range of clients – from retailers like Westside and youthful, experimental brands like Chimp to corporate entities like Asian Paints, Cox & Kings, Standard Chartered Bank, Times of India, Sahara Housing & Infrastructure, to name a few. The studio was also awarded The International Design Award, LA,Californiafor Asian Paints Colour Spectra Pro – Packaging Design and Chimp Retail Branding.

     

  • Mindshare brought to life the new Lays proposition of 'Pal Banaye Magical' through an interactive augmented reality activity

    Mindshare makes thousands experience Lays Magic with Saif

    By A Correspondent

     

    Imagine being in a television commercial of a major brand like Lays with a superstar like Saif Ali Khan with thousands others. Imagine all your friends liking and sharing the YouTube video of that commercial on Facebook.

     

    That’s exactly what Mindshare set out to do when they brought to life experientially the new Lays proposition of ‘Pal Banaye Magical’ through an interactive augmented reality activity. Augmented Reality adds new dimensions by letting users discover emerging technology whilst enhancing brand awareness through virtual reality game play within their own everyday life environment.

     

    A first inIndia, in terms of scale, the activity saw thousands of consumers dancing  virtually with the Lays brand ambassador Saif Ali Khan and saw their own projection in the ‘Pal Banaye Magical’ commercial on a giant screen – across several malls in Delhi and Chandigarh- making their moment truly magical!

     

    The Mindshare Dialect and Digital teams worked on the campaign in handling the activation and its digital amplification respectively. The icing on the cake was the consumer videos of the AR activity, made viral on social media platforms such as YouTube and Facebook by Mindshare Digital.

     

    Speaking about the concept, Rahul Thappa, Client Leader for Mindshare North India, said: “Augmented reality campaigns are an effective means of effectively engaging with the audience. This campaign provided an unforgettable experience for people present at the malls. The activation has helped us bring alive Lays new ‘Pal Banaye Magical’ proposition for consumers, the essence of the proposition being that Lays makes every moment magical!”

     

    The Augmented Reality experience was organized atNew Delhiand Gurgaon whereby more than a thousand consumers engaged with Lays and Saif. Such experiences provided the brand with the chance of interacting with consumers in an original manner.

     

    As a follow up, Lays is now engaging its consumers with another campaign fashioned around the IPL. Six big hitting cricketers have created six distinct flavours, and consumers have to associate the right cricketer with the right flavor. The entire engagement titled “Guess Whose Flavor” is driving participation to laysguesswhoseflavor.com

     

    Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 114 offices in 82 countries throughout the North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.  Mindshare is a member of WPP, the world’s leading communications service group with $84.2bn in billings (source: RECMA), and is part of GroupM, the world’s leading full service media investment management operation, which was created by WPP Group to oversee its assets in this sector.

     

  • Launches country-wide promotions through on-ground music concerts, live events and public-engagement activities

    beStylish.com ropes in ‘EKA’ as ambassadors

    By A Correspondent

     

    beStylish.com has roped in the upcoming music band ‘EKA’ as brand ambassadors for their online shoe store. With this association, beStylish has launched the first phase of its ‘Friends of beStylish’ program that encourages partners across various walks of life to connect with the online brand.

     

    As the ambassadors of beStylish, EKA will play a key role in creating a brand connect with beStylish.com’s customers and prospects with its highly energetic performances, in various concerts held in music festivals, college fests, corporate events, radio and television shows, clubs, pubs, and so on across the country. Specially composed beStylish jingles will be played as part of these concerts. The brand promotion would be further amplified in the online space through co-promotion on beStylish.com’s online store, online music channels, vignettes, and others.

     

    Speaking about the beStylish brand value and its association with EKA, Shailen Amin, Co-Founder and CEO, beStylish.com, said: “Given our strong marketing focus emphasizing on brand awareness and building a loyal consumer base, we have associated with EKA under our ‘Friends of beStylish program’. EKA’s eclectic, original and contemporary music syncs perfectly with our own approach towards our customers and fans. With this partnership, we are confident of creating real-time public engagement opportunities for the brand, moving beyond a virtual-only space”.

     

    Conferred with ArtistAloud Awards 2011 for the ‘Best Group’, the renowned band ‘EKA’ comprises of Benjamine ‘Benny’ Pinto on Keyboards, Hitesh ‘Rikki’ Madan on guitars and vocals and Lokesh Madan on vocals and bass. The seasoned musicians forming Eka and have performed at over 2,000 concerts in 15 countries and have recorded over 100 songs in various capacities.

     

    Commenting on the occasion, EKA said: “We are excited to be chosen as the face of this youthful brand. beStylish.com aptly reflects the attributes of today’s youth and we are proud to take the brand from the virtual space to their real audience. Through this association, we hope to take our music to new audiences and hope we can help our audiences put their best foot forward with beStylish.com’s ever-growing list of top of the line fashion products. We look forward to growing with the brand and hope that our association with the brand grows stronger in the years to come”.

     

    beStylish.com isIndia’s largest online shoe retailer with the largest range of international, high street and popular footwear brands. It offers its customers an exceptional online shopping experience with over 130 brands and 4,600 styles in shoes catering to men, women and children. beStylish.com was launched in May 2011 under the umbrella of the Smile Group, which has consistently created trusted digital and ecommerce assets, business ideas and entrepreneurs in the digital space.

     

    Eka has performed at prestigious events including The Times of India Earth Care Awards, United Nations Initiative for Women & Children’s Health, International Film Festival of India (Goa), Finale of Bengaluru Habba, Chivas Studio Spotlight & The Great Indian October Fest, among others. Eka calls its music genre ‘Swatantra Rock’ – music beyond music, time and boundaries. Eka delivers a unique experience by blending its originals with selected classic rock, sufi and popular Hindi / Bollywood music.

     

  • For Cheil the launch of the Samsung Galaxy Y Duos was an ideal platform to carry forward the DNA of Galaxy Y and at the same time display the benefit of a Dual SIM Android phone

    New Samsung TVC from Cheil takes ‘Y’ smart to next level

    By A Correspondent

     

    Cheil’s latest television commercial promoting the Galaxy Y DUOS is an extension of the earlier campaign that drove preference for the Samsung Galaxy Y Smartphones and set the pace for Gen Y to make a shift from feature to smart phones.

     

    Once again Samsung has created a buzz in the market by launching the Dual SIM Android phone – Galaxy Y Duos (GT-S6102), a touch-screen dual-SIM Smartphone. It has 3.14″ screen with QVGA resolution and an 832 MHz processor.

     

    For Cheil the launch of the Samsung Galaxy Y Duos was an ideal platform to carry forward the DNA of Galaxy Y and at the same time display the benefit of a Dual SIM Android phone.

     

    Speaking about this new commercial for the Galaxy Y series, Alok Agrawal, COO, Cheil Worldwide SW Asia said,  “Galaxy Y is a great franchise which we’ve built by riding on an insight where we have divided the world of tech into the have and have nots. Smartphones is the way forward in the mobile category and the market is in an exciting phase. This is the second campaign from Galaxy Y and we are looking ahead to more exciting work in this space.”

     

    Cheil’s communication clearly shows the protagonist with Samsung Galaxy Y Duos demarcating the world between the have and the have nots and the need to be smart and have a smart phone in life.

     

    The new TVC created for Samsung ‘s new smartphone is set in a cafe showing a young girl with the new Galaxy Y Duos putting an irritating loud mouthed character in his place. As before, the communication ends with the antagonists being teased with a simple question “Dual SIM hai aur samsrtphone bhi, lekin aap ke pass nahin hai…Uncle?”.

     

    India’s mobile phone market is witnessing exponential growth and the smartphone market has gained traction with every mobile handset manufacturer offering smartphones at various price points and service providers providing lucrative data plans to entice the consumer to use email, apps etc on their phones.

     

    In this growth story, Samsung mobile has emerged as the No. 1 Smartphone brand inIndia. Samsung’s positioning is no surprise as it understands the consumer and develops smartphones to cater to the needs of all types of users. In 2011, the Galaxy Y series were launched though a successful campaign of TVCs that clearly focused on the youth of today- confident and courageous to take up challenges and solve them in their own unique ways.

     

    This TVC is part of the line up of an exciting range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points, that offer a high degree of excitement and creating buzz for the brand.

     

    Client: Samsung electronics India Limited

    Agency: Cheil Worldwide SW Asia

    Creative Team: Varun Arora, Dinkar Porwal, Vishal Sagar

    Client Servicing team: Srijeet Das, Soma Chatterjee, Shruti Nanda, Chandramouli Prasad

    Production House:Code Rd

    Directed by: Gajraj Rao

     

    Cheil Indiahas been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies inIndia, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services.

     

    Cheil Worldwide Inc is Korea’s largest and one of the world’s leading advertising groups. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.

     

  • The book is a celebration of the man who went from prodigy to phenomenon, after debuting as an international superstar when he was just 16

    The Hindu releases book on Sachin Tendulkar

    By A Correspondent

     

    Sachin Tendulkar rang in his 39th birthday at Mohali on April 24 by releasing the book Sachin: Tribute to a Legend – a collector’s edition compiled by The Hindu.

     

    The book is a celebration of the man who went from prodigy to phenomenon, after debuting as an international superstar when he was just 16. The book catalogues Sachin’s incredible journey fromManchesterto Mirpur. It strives to convey the sparkle of the moment as it was recorded, so older readers can experience the delight of nostalgia, and younger ones, the excitement of discovery.

     

    The book is more than just a narrative of the man who achieved a hundred hundreds – it is also a window into the mind of one of cricket’s greatest personalities. It includes freewheeling interviews, and interactions that happened after major milestones such as the ones after 100 tests and after 20 years of international cricket. Sachin is engaging, honest and interesting in each of these interviews. The book also has a statistics section and an essay on Tendulkar, the brand.

     

    Arun Anant, CEO of The Hindu Group of Publications said: “This book is our tribute to his unparalleled contribution to the game”. As a part of the team working on this project Suresh Srinivasan, VP-Advt stated: “Sachin is a source of inspiration to millions of people across the globe and is India’s pride. We trust Sachin’s fans and readers at large will find it as exciting and interesting as we did when we were putting it together.”

     

    Speaking at the release function, Sachin Tendulkar expressed his gratitude to The Hindu: “Readingvarious articles and opinions (in The Hindu) has played an important role in my career. I want to take this opportunity to thank you for putting this book together in a matter of a few weeks. It’s a mammoth effort and thank you very much.”