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  • The coffee table books – Green Chronicles – is an attempt to acknowledge the green efforts of the organisations in Gujarat

    Divya Bhaskar’s Green Chronicles

    By A Correspondent

     

    Dainik Bhaskar Group’s Gujarati newspaper Divya Bhaskar has released a coffee table book – Green Chronicles – on the green initiatives adopted by corporates in Gujarat.

     

    Unlike what many people think that the power to curb pollution, to save precious resources, lies in the hands of experts, the real power lies in the hands of organizations which have the power to design and promote cleaner products and technologies and help society evolve to more sustainable lifestyles.

     

    Green Chronicles is an attempt to acknowledge the green efforts of the organisations in Gujarat. It brings alive some of the success stories of green technology and process aimed at better environment. It showcases 14 companies in Gujarat which have focused on eco-friendly sustainable development. The book talks about case studies such as AdaniPortsand Special Economic Zone, Gujarat Ambuja Exports, Naroda Enviro Projects Ltd, Gujarat State Electricity Corporation, ONCG Petro Additions Limited.

     

    Mr Saras Sethi, COO – Dainik Bhaskar Group, Gujarat , believes: “Green is the voluntary pursuit of any activity that encompasses concern for energy efficiency, environment management, water management, waste management and recycling. Green practices ultimately leads to sustainable development and equitable growth”.

     

    He commented on the release of the book: “This coffee table book is an attempt to highlight the environment-friendly approach adopted by the organizations in Gujarat, and thus, encouraging more people to understand the importance of keeping our nation green.”

     

    The book is circulated among the advertisers and business fraternity of Gujarat. It is one step ahead in celebrating and acknowledging the efforts of green organizations in Gujarat. Environmental responsibility is no longer just about donating money and services to needy groups. Business process, product development, and partnerships can all be perceived for better, more responsible alternatives. And if the responsible choice saves money in the long run, adds value to the product, and creates a positive culture, then it is definitely a good thing.

     

    The Dainik Bhaskar Group has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services andMobileapplication. Its flagship Hindi daily newspapers are Dainik Bhaskar, Divya Bhaskar, Divya Marathi and DNA. It covers 13 States with 64 editions reaching across 19 million readers every day.

     

    Additionally, it publishes 3 other newspaper – Business Bhaskar, DB Gold, DB Star. In magazine sphere it publishes Aha! Zindagi, Bal Bhaskar for young readers and Lakshay. The other media businesses includes MY FM ; FM Radio station network across 17 cities and IMCL (Digital services).

     

  • Jet Airways joins as Airline Partner to take 30 kids and their families to Hong Kong Disneyland Resort

    Disney Channel launches “Jet Set Go” summer initiative

    By A Correspondent

     

    Disney Channel has begun its one-of-a-kind initiative “Jet Set Go” this week. It is partnering with Jet Airways to give kids and their families a unique opportunity to win a magical all-expenses paid trip to the ‘happiest place on Earth’- Hong Kong Disneyland. The on-air contest will run throughout the month of May on Disney Channel and will give 30 kids and their families an opportunity to go toDisneyland.

     

    In celebration of “Jet Set Go”, Disney Channel is wrapping a Jet Airways aircraft in Disney favourite characters – Mickey and friends – to be unveiled on the May 9 in a special ceremony in Mumbai. “The aircraft wrap is a unique way to quite literally take one’s brand to the sky,” said Mr. Manish Dureja, vice president, Marketing at Jet Airways. “Disney’s focus on kids and families is aligned with our focus in catering to the needs of children and families in flight.”

     

    The children can enter by watching Disney Channel during the month of May and spotting the animated Jet Airways aircraft which will appear until May 28. Children can accumulate points each time they spot the aircraft by dialing a toll-free number flashing on the screen, absolutely free of cost, and leaving a missed call. Those who spot the plane the maximum number of times per day earn the maximum points and at the end of each day, the highest scorer will be announced as the winner on Disney Channel.

     

    “At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. We are pleased to work with Jet Airways and Hong Kong Disneyland Resort to bring our fans this fabulous opportunity to experience Disney magic first-hand,” said Vijay Subramaniam, business head, Walt Disney Television International,India.

     

    One winner will be picked each day, over the period of 30 days with the winners and their families going onto Hong Kong Disneyland Resort for a unique two day Disney experience. “Since opening in 2005, Hong Kong Disneyland Resort has welcomed more than 31 million guests from around the globe. It is the perfect destination for our Indian guests and we are thrilled to be collaborating with the Disney Channel on this campaign. We look forward to welcoming the winning families in July to enjoy all the magical experiences at Hong Kong Disneyland. We hope that they take home with them a lifetime’s worth of memories”, said Wendy Chu, Director of Marketing, Hong Kong Disneyland Resort.

     

    Disney ChannelIndiaoffers an unparalleled blend of quality Disney entertainment and distinctive, originally produced programs that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet the under-served needs ofIndia’s preschool, kids and family audiences.

     

  • The channel, which has positioned itself as a youth channel, boasts of having an intense understanding of their target audiences

    Spark 2B ultimate music destination: Rally

    By A Correspondent

     

    At a time when the numerous music channels are fighting to survive, it’s a big deal to turn one. Big CBS Spark, part of the Big CBS Network – the JV between Reliance Broadcast Network and CBS Studios International, completed one year on May 2.

     

    The channel, which has positioned itself as a youth channel with the core target group of 10-24, boasts of having an intense understanding and research of the entertainment requirements of their target audiences. “The transition to a music channel has helped, as the music content has increased and now people are able to relate to the channel as we are doing more and more stuff on Indian music scene,” said Vishal Rally, business head, Big CBS Networks.

     

    To stand out of the clutter and to reach out to the correct audience,  the channel conducted an extensive research study on various time slots catering to different age groups (what time of the day which age group (TG) prefers to listen to what kind of content). “We have created music time bands like Hip Hop MCs (for rap, hip hop music), Indie Rock Mania (for rock music and independent bands) and Hot Hitz. As we had the music library of major labels, we had the content. Our concern was planning and finding out the right kind of audience. Besides music, the channel also airs shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV targeting the youth audiences,” added Mr Rally.

     

    Apart from international music, the channel is also concentrating in providing a unique platform for independent artistes of the country to make Spark “the ultimate music destination”. “We offer original local content too with properties like Indie Music and The Great Gig in the Sky. The channel is attempting to incorporate almost every genre of music so that it has something to offer to everyone,” said Mr Rally.

     

    Talking about the channel’s future plans, Mr Rally said: “Our plan is to ensure the channel reaches the best content to its target audiences and strengthens its positioning as the ultimate music destination.”

     

    The first anniversary celebrations kicked off with a jam session between the pioneers of Sufi rock music, Junoon and the Indie Rock artist, Ankur Tewari.

     

  • The business will be handled out of Vizeum's Chennai Office

    Vizeum wins Cholamandalam Finance’s media duties

    By A Correspondent

     

    Cholamandalam Finance, the financial services arm of the Murugappa Group on Thursday announced the appointment of Aegis Media’s VizeumIndiaas its media AOR.

     

    Commenting on the win,S Yesudas, Managing Director – Indian Subcontinent, Vizeum said: “This win makes us very proud. The fact that our contributions to other clients from the Murugappa group also paved the way for this is the most compelling credential for Vizeum. We are really excited about the opportunity to work with Cholamandalam Finance in creating and delivering consumer engagement solutions to the drive their business ahead. We are extremely thankful to the client management for considering us worthy to partner them. This business will be handled out of our Chennai Office.”

     

    Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process – motivation to media.

     

    Cholamandalam Finance, a comprehensive financial services solution provider offers vehicle finance, business finance, home equity loans, stock broking and distribution of financial products.

     

  • Out of total requirement of about 35 lakhs STBs, over 5 lakhs STBs have already been installed, about 4 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs

    Nearly 10 lakh STBs ready for Kolkata

    By A Correspondent

     

    The Cable Television Networks (Regulation) Amendment Act, 2011 has made it mandatory for switch-over of the existing analogue Cable TV networks to Digital Addressable System (DAS) by December 2014, in a phased manner. In respect of four metros of Delhi, Mumbai, Kolkata and Chennai, the digital switch-over is to be completed by June 30.

     

    The ministry is very closely monitoring all the activities for the timely implementation and the quality of the Digital Cable TV service. During the high level review meetings by the Ministry, it was revealed that in the case of Kolkata, out of total requirement of about 35 lakhs STBs, over 5 lakhs STBs have already been installed, about 4 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs.

     

    Further it came to the notice that all the MSOs already have digital head ends and the existing channel capacity in each of the case is over 200, which is the mandatory requirement as per the Telecommunication (Broadcasting and Cable Services) Interconnection Regulation, 2012. The channel capacity is being augmented by the MSOs.

     

  • Brand ambassador Priyanka Chopra exemplifies her role as a catalyst of change

    New Samsung home appliance TVC brings in “ek fresh soch”

    By A Correspondent

     

    Cheil’s new television commercial for Samsung refrigerators has a new take - ‘ek fresh soch’ on how technology works as an ally in the life of today’s contemporary working woman.

     

    The idea behind the campaign was to introduce the new Digital Inverter Compressor technology in the new range of Samsung frost free and side-by-side refrigerators.

     

    The entire campaign revolves around “ek fresh soch” that has led to happiness across different families. The films are contemporary, clutter breaking and bring together a vital element that of making both technological and emotional connects with the woman of today. The introduction of appreciation from a child is unique as not only does bring to life product features and the benefits also elaborates sensitivities in today’s home and shows how aware children are of their surroundings and their sense of appreciation of little things in their lives. This coupled with Priyanka Chopra’s role-play as the catalyst of change bringing joy into peoples’ lives makes for a great connect with the audience for Samsung home appliances.

     

    Speaking on the creative, Alok Agrawal, COO, Cheil Worldwide South West Asia said: “The new line of refrigerators demonstrates Samsung’s contemporary lifestyle technology that is set to provide new experiences for today’s woman. Our treatment of the campaign and the messaging is reflective of the modern Indian woman whether housewife, working or single. Key brand and product features have been translated into an emotional benefit from a child’s point of view, as expressions of appreciation for changing the child’s life. The creative leverages Priyanka Chopra as the catalyst of the change as promised by Samsung Refrigerators”

     

    Creative credits:

    Client: Samsung Electronics India Limited

    Agency: Cheil WorldwideSW Asia

    Creative Team: Shiva Kumar, Ayon Sarkar

    Client Servicing team: Amit Ahluwalia, Gireesh Gupta, Nitin Mahajan

    Production House: Fleet Ent. Pvt Ltd.

    Directed by: Tarun Mansukhani

     

    Cheil India has been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies in India, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services.

     

    Cheil Worldwide Inc is Korea’s largest and one of the world’s leading advertising groups. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.

     

  • The necessary provisions have been incorporated in the Cable Television Networks (Amendment) Rules, 2012 to take care of these concerns

    53 Days to D-Day | Govt addresses industry concerns over digitization

    By A Correspondent

     

    The Cable Television Networks (Regulation) Amendment Act, 2011 has made it mandatory for switch-over of the existing analogue Cable TV networks to Digital Addressable System (DAS) by December 2014, in a phased manner. The digital switch-over is to be completed by June 30 in the four metros -Delhi, Mumbai, Kolkata and Chennai.

     

    Concerns had been raised by some stakeholders regarding the quality of Set Top Boxes (STBs) and the redressal of grievances of the cable TV subscribers. The necessary provisions have been incorporated in the Cable Television Networks (Amendment) Rules, 2012 to take care of these concerns. As per these Rules, the STBs to be supplied by the Multi System Operators (MSOs) must conform to the quality standards specified by the Telecom Regulatory Authority of India (TRAI).

     

    The MSOs are also required to devise a mechanism for grievance redressal, as specified by TRAI, and inform the details thereof to the subscribers. The Telecommunication (Broadcasting and Cable Services) Interconnection Regulation, 2012 has a provision that the STBs must be BIS compliant. During a Ministry review meeting with the national level MSOs, it was revealed that out of about one crore STBs required in the four metros, over 22 lakhs STBs have already been installed, about 25 lakhs STBs are available in the stock which are being installed and the orders have already been issued for the balance requirements of STBs.

     

    MSOs have confirmed that all the indigenously manufactured STBs conform to the BIS standard and the imported STBs not only conform to the international standard but also the BIS standard. Regarding the repair of defective STBs, the MSOs have intimated that within the warranty period of one year, a defective STB will be replaced immediately free of cost. After the expiry of warranty period, a faulty STB will be taken back for repairs by giving a replacement from the available stock.

     

    The MSOs have further confirmed that the Grievance Cells are being set up for resolution of disputes, if any, and the telephone numbers of the Grievance Cells would be notified.

     

  • The Vogue Fashion Fund is a global initiative that will put the spotlight on the country's next generation of outstanding design talent

    Vogue announces first fashion fund with FDCI

    By A Correspondent

     

    After years of success in several countries, the prestigious Vogue Fashion Fund makes itsIndiadebut this year. VogueIndia, in collaboration with the Fashion Design Council of India (FDCI), is launching this annual event to give centrestage toIndia’s next generation of fashion designers. The Vogue Fashion Fund was originally conceptualised by US Vogue, spearheaded by the iconic Anna Wintour.

     

    Announcing the launch of the Vogue Fashion Fund inIndia, Priya Tanna, Editor, VogueIndiasaid: “For a country that takes great pride in its indigenous fashion and boasts such a stunning array of embroideries, textiles, and craftsmanship, it’s no surprise that we consistently produce exceptional design talent. With the launch of the Vogue Fashion Fund, our endeavour is to strengthen the foundation for these designers and help marry their creativity with commercial success. It is a truly special project for VogueIndiaand I look forward to the fund changing the lives of promising young designers in the years to come.”

     

    Mr. Sunil Sethi, President, FDCI said: “I once heard the proverb, ‘Give a man a fish and you feed him for a day, teach him to fish, and feed him for life.’ It’s an apt metaphor for the Vogue Fashion Fund, which supports the winning designer through a one-year mentorship. With this initiative, Vogue is putting its weight behind young talent-I look forward to seeing what’s in store for many years to come.”

     

    The judging committee comprises an eclectic mix of fashion authorities, including Sunil Sethi and the Vogue India experts – Priya Tanna – Editor, Anaita Shroff Adajania – Fashion Director, Bandana Tewari – Fashion Features Director and Oona Dhabhar – Marketing Director, Conde NastIndia. The jury also features renowned fashion designers Manish Arora, Sabyasachi Mukherjee and Suneet Varma as well as retail experts like Alka Nishar and Tina Tahiliani.

     

    Sabyasachi Mukherjee commented: “This is a wonderful initiative. It is fantastic that Vogue India recognizes this fact and is creating the platform to nurture upcoming design talent. I feel privileged to be a part of the jury panel. Hopefully, I will be able to use my aesthetic skill and business acumen to make Vogue zero in on the right choice.”

     

    VogueIndiahas invited entries from emerging fashion designers based on pre-defined eligibility criteria. The judging panel will shortlist 20 designers at first from the entries, further narrowing this list down to top 5 finalists based on interviews and the creation of a special capsule collection.

     

    The winner will have the opportunity to be featured in VogueIndiaand also win a grand cash prize. Besides this, the design talent will also get a chance to commercialise his/her brand with a leading retailer, and gain access to prominent platforms in the industry like Wills Lifestyle Fashion Week and a one-year business mentorship with an industry professional.

     

    Vogue, the ultimate fashion bible, which launched inIndiaon September 22, 2007 is the 17th edition of the ultimate style bible and is a 100 per cent owned subsidiary of Conde Nast International. VogueIndiais a monthly magazine and available across 100+ towns.

     

  • PMD badge in recognition to Hungama's commitment in the digital marketing space

    Hungama earns Facebook’s ‘Most Preferred Marketing Developer’ badge

    By A Correspondent

     

    The Digital Services division of Hungama Digital Media Entertainment Pvt Ltd was conferred with the Preferred Marketing Developer (PMD) badge by Facebook. PMD is given to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights. The badge is for companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency and extend measurably beyond the functionality of Facebook’s native tools.

     

    Commenting on this Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media, said: “Being among the few companies worldwide to earn ‘Preferred Marketing Developer’ badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals. In a digitally connected world, it is important to engage the consumer where he spends most of his time; the social media platform, especially Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the consumer.”

     

    Hungama Digital Media helps brands build awareness, engagement and loyalty, using a full range of digital skills, including campaign strategy and creative development, website design, online media planning and buying, viral marketing, social media strategy and optimization, mobile marketing, search engine marketing, gaming. On social media, specific to Facebook, the agency provides page management and publishing, community management, applications development, social plugins, advertising (ad creation, auto bid optimization, target segmentation, creative, conversion tracking, reporting), monitoring and reporting (insights).

     

    Hungama has built digital campaigns for clients that include Mahindra & Mahindra (Automotive), Mahindra Racing, Bacardi, Yum Restaurants, LG and Nokia amongst others; that utilizes the Facebook ads API such as Bacardi Together Club, Black List Application, Celebrate Life, ICC World Cup Fever, Zinger Application, Create Your Comic Strip, Valentine’s Day, to name a few.

     

    Hungama Digital is the No.1 Digital Advertising agency in 2011 according to The Economic Times Brand Equity Agency Reckoner 2011. The parent company, Hungama is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, across record labels, studios, broadcasters Hungama has licensed worldwide exclusive digital rights to over 2 million music and video titles. Hungama has successfully managed more than 2,000 mobile and digital campaigns for as many as 300 brands globally.

     

  • Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit

    Divya Bhaskar celebrates spirit of Gujarat enterprise with ‘Young Turks’

    By A Correspondent

     

    Divya Bhaskar celebrated the efforts of the young entrepreneurs of Gujarat with the release of a coffee table book – Young Turks – acknowledging the efforts of emerging entrepreneurs in Gujarat. The book aims to motivate audience with the success stories of these entrepreneurs and their never say die attitude, which has helped them to overcome the hurdles and achieve their goals. ‘Young Turks’ is a salute to the young achievers.

     

    Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit across fields like Animation, Real estate, Training, Information Technology and so on. The book encapsulates the journey of an entrepreneur. It salutes their indomitable spirit and vision for sustained growth which has contributed to progress of Gujarat’s redefining industry.

     

    Commenting on the release Mr Saras Sethi, State CEO said: “It is aimed to motivate the emerging entrepreneurs with examples of success. Most of these emerging entrepreneurs defy the age factor and have made their mark at very young age with hard work and innovative thinking.”

     

  • Logo unveils across Reliance Broadcast Network’s television bouquet on May 10

    BIG RTL Thrill gears for launch and unveils logo

    By A Correspondent

     

    The recently named BIG RTL Thrill from the Reliance Broadcast Network and RTL Group joint venture will unveil their logo through a multi-media campaign on May 10. The logo will be revealed through an extensive campaign across its television channel bouquet BIG CBS Prime, Spark, Love, Spark Punjabi, BIG Magic and UTV Bloomberg, which will run through the summer as the channel gears for launch.

     

    The logo of the new channel, which is positioned as the country’s first action entertainment channel, was designed by Singapore-based BDA and will be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.

     

    Targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets, the look and the feel of the logo is strong, solid and in-your-face. The red colour signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block perfectly reflects the personality and core values of the channels – daring, action-packed, electrifying, sporty, challenging and adventurous. The channel, which is a result of detailed audience mapping and insight mining among Indian audiences, has a logo that is simple, yet impactful and promises to connect well with the mass male audiences in India.

     

    The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV,India’s premier business news channel. In the space of live entertainment the company has BIG Live a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG Productions a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.

     

     

  • Mr Akay will be responsible for driving growth and expansion of the company's market share inIndia

    Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines

    By A Correspondent

     

    Turkish Airlines has announced that Mehmet Akay as the new General Manager for Southern & WesternIndia. In his role, Mr Akay will be taking charge of Turkish Airlines’ strategic success in this region and will be responsible for driving growth and expansion of the company’s market share inIndia.

     

    Mr Akay started his career with Turkish Airlines inIstanbulin 1999 as a reservation agent. He was engaged in various responsibilities within the airline, including revenue management & pricing specialist. He also had a brief stint as Regional Commercial Manager inVietnamwhere he was posted for 2 years. With a proven record of dynamic leadership, winning attitude and the ability to drive goals and initiatives, Mr  Akay will guide the airline’s journey towards achieving new heights in sales and brand building.

     

    Speaking on the occasion, Mr. Mehmet Akay said: “Turkish Airlines has witnessed outstanding growth in the Indian market in the last few years and is now perfectly poised for a sharp take-off. I am pleased to be in a dynamic and vibrant country likeIndiaand strive to take the company to newer heights in the days to come”.

     

    Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is a four star airline with 179 aircrafts flying to 193 destinations around the world. Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax.