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  • The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate ‘storage and space’, the USP of the brand

    Six Inches Communications develops unique OOH innovation for Kingston

    By A Correspondent

     

    Six Inches Communications, an integrated brand communications agency, has created an exceptional Out of Home (OOH) innovation for Kingston Technology, the US based, independent memory module company whose products include Solid State Drives, memory modules, Wi-Drive, USB Drives, memory cards and card readers. The installation in the form of an enormous pen drive attempts to highlight and reiterate ‘storage and space’, the USP of the brand.

     

    The agency has replicated a pen drive on a large format OOH installation which is 31 ft in length, 9.5 ft tall and 12 ft wide at the entrance of Nirmal Lifestyle, Mulund for a period of one month. The concept of the innovation revolves around the idea of giving the users a real life experience of entering a pen drive.

     

    From the exterior, an illusion of people getting into the pen drive will be created while the inner walls of the gigantic installation will have interesting graphics depicting the benefits of the device.

     

    Commenting on the latest initiative, Vishal Parekh, Marketing Director,KingstonIndiasaid: “Kingston pen drives have large capacity and is one-of-its-kind in this category. We wanted to highlight the fact that though pen drives look small, they are huge storage devices and convey the idea that one can carry his/her world in a pen drive; be it music, movies, data, photographs or confidential documents”.

     

    Pravin Shah, CEO and Managing Director of Six Inches Communications said: “In order to communicate the magnitude of space offered byKingstonpen drives we opted for the OOH medium as it gives a brand the flexibility to explore innovation with products in terms of size, shape and experience. The larger-than-life installation will successfully bring to life some of the key benefits ofKingstonpen drive”.

     

    The customers will also witness a painter painting a portrait along with a guitarist strumming a song inside the installation to highlight the idea of bringing the data stored in the pen drive to life whenever required.

     

  • Campaign featuring Rajasthan Royals players to be supported with brand activation and social and digital media to reach out to millions of cricket fans in the country

    HDFC Life’s new campaign propagates ‘Never Give Up’ attitude

    By A Correspondent

     

    HDFC Life, one of India’s leading private life insurance players, has unveiled a new advertising campaign featuring the players of Rajasthan Royals to promote and propagate its brand philosophy of ‘Self Respect’. HDFC Life has been associated with Rajasthan Royals for the fourth consecutive year as the Associate Sponsor.

     

    Commenting on the new campaign, Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels said: “Our campaign carries a simple yet compelling message. The theme is focused on the spirit of ‘Never Giving Up and Moving Forward to face all challenges’. With the new IPL season, the Rajasthan Royals’ commitment is focused on giving their best to the game. Their attitude is not solely to win or lose, but to perform for the team. In simple terms, they play with pride, self-respect and determination.”

     

    Mr. KV Sridhar, National Creative Director, Leo Burnett, said: “Through this simple ad, we have tried to showcase the significance of HDFC Life’s brand value ‘Sar Utha ke Jiyo’. When a team gets onto the field, full of zeal to perform their best, it doesn’t really matter what would be the result, but to play the game for pride and self-respect.”

     

    HDFC Life plans to drive the core essence of the association through different platforms and intensify the brand experience. It will drive a focused TV campaign on the news genre, followed by the movies segment to derive maximum visibility for the campaign on account of regular news updates on the IPL property. The campaign will be running along with exciting contests across prime multiplexes in India (Fame, Fun, Big Cinemas, Inox and Cinemax).

     

    In digital space, HDFC Life will leverage on the cricket frenzy season and drive users to a very engaging contest on Facebook. The users will not only get a chance to interact with the other cricket fans, but also get an opportunity to win exciting IPL Rajasthan Royals merchandise. The company, in partnership with Indiatimes and  Youtube IPL, will roll out a unique HDFC Life Zone to feature the Man of the Match, best batting innings and best bowling innings as the ‘Sar Utha Ke Jiyo’ moments of the day. Through this unique partnership, HDFC Life intends to reach out to millions of consumers across the country.

     

    For the on-ground activation, HDFC Life ‘Game of Pride’, an interesting mall activation drive will be rolled out in two phases across four cities.

     

    Campaign Credits for Rajasthan Royals 2012:

    Creative agency – Leo Burnett, Mumbai

    Executive Creative Director -  Rajesh Mani

    Creative Director -  Manan Mistry

    Copywriter – Rajesh Mani, Akshay Seth and Shatrughan Tripathi

    Art Director – Manan Mistry

    Production House – Opticus Inc

    Director – Sanjay Shetty

     

  • The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning

    Now upgrade your skills with Gyaan Niketan

    By A Correspondent

     

    Recently www.gyaanniketan.com – an online platform for upgrading your skill sets, remain relevant in your jobs, and survive in a highly competitive global environment – was launched.

     

    The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning.

     

    The website helps one optimize their performance and constantly raise the bar. With the help of the website, one learns to hone their skill sets; enhance their performance at work; and track the trends, developments and technological changes defining their specialized fields/markets.

     

    At Gyaan Niketan, one also get the opportunity to interface with mentors and consolidate domain-specific and managerial credentials that will enhance their performance at work and accelerate their movement up the growth curve.

     

    The focus of the website is to combine relevant theories with the practice of conducting business in today’s global economy. Their focus is on re-skilling professionals, through Education (Learn), Experience (Do) and Expertise (Act).

     

    Their aim is to enable the applicants to equip themselves through the online platform and expand their horizon in their chosen areas of specialization.

     

    One can achieve all these and more with Gyan Niketan – a group of knowledge networked individuals with extensive experience in coaching, mentoring, training and teaching-by logging into our online collaborative platform.

     

    The site will be online with full blown features of payment gateway, video, chat room and so on.

     

  • This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers

    Now fans can own Deccan Chargers Team

    By A Correspondent

     

    Deccan Chargers, a popular IPL franchise on Monday announced a unique social media marketing initiative using Mojostreet (www.mojostreet.com) – a popular location based mobile game.

     

    The marketing initiative will allow fans to virtually own the Deccan Chargers team and watch the IPL matches from the Owners Lounge at the Hyderabad Stadium. This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers.

     

    Making the announcement, Kalyan Manyam, CEO of Mojostreet said: “We are excited with the way Mojostreet is being used by brands acrossIndia. This unique initiative by Deccan Chargers will take the DC brand closer to its fans and increase engagement. I am sure Mojostreet users will be very excited to grab this opportunity to own the DC team.”

     

    E. Venkat Reddy, COO ofDeccanChargers said: “This is a first of its kind initiative in the world wherein a sports team is connecting with its fans virtually through a mobile game and rewarding them in the real world. We are confident this initiative will greatly contribute to the strong presence of the DC Brand in the digital world.”

     

    To virtually own the Deccan Chargers, a user needs to download Mojostreet on their smartphones (freely available on all major app stores) and then check-in at any of the partner outlets of Deccan Chargers listed on Mojostreet. Once a user completes a check-in, a special offer is delivered right on the users mobile screen.

     

    The same can be redeemed at the outlet in real-time. Users who check-in maximum at partner locations will get to virtually own the DC team and will get a chance to watch the matches from the Owners lounge at the Hyderabad stadium.

     

    Mojostreet (www.mojostreet.com) is a location based game, friend finder, city guide and loyalty rewards all rolled into one app for your smartphone. The app also helps one discover amazing places of their interest based on friend’s recommendations. Mojostreet has an online and mobile version. The mobile app is available for Blackberry, Nokia, iPhone and Android users. One can sign in with their Facebook or Twitter account to access Mojostreet.

     

    Deccan Chargers is an IPL franchise that represents the city ofHyderabadin the Indian Premier League. The Deccan Chargers franchise is owned by the Deccan Chronicle Holdings Limited. Deccan Chronicle is the largest circulated daily in South India.

     

    Deccan Chargers turned the tide in their favour by winning the second season of IPL -2009 inSouth Africaand making it to the semi-finals in the IPL-2010.

     

    The Deccan Chargers mascot represents a raging bull signifying strength, power and aggression while the red and gold bands on the flag stand for dominance and victory.

     

  • ETV Marathi and Star Majha come on board as telecast and news partners respectively

    92.7 BIG FM returns with the second edition of BIG Marathi music awards

    By A Correspondent

     

    Reliance Broadcast Network Limited’s intellectual property vertical BIG Live and its radio arm 92.7 BIG FM, the Golden Mikes’ Broadcaster of the Year, have announced the second edition of BIG Marathi Music Awards 2012 – the biggest celebration of regional music for the Marathi music industry.

     

    After the phenomenal success last year, the second edition of BIG Marathi Music Awards promises to be bigger, better and more glamorous this year. ETV Marathi will once again be the official telecast partner and STAR Majha has come on board as the news partner. A special one hour segment of the ceremony will be aired on STAR Majha.

     

    BIG Marathi Music Awards 2012 is a unique platform conceptualized to recognize, applaud, and honour the extraordinary talent from the Marathi music industry who have significantly contributed to the music industry. These awards will have nominations across a wide range of categories and will also pay tribute to legendary artists of the Marathi music fraternity who have contributed to growing the industry and inspiring talented young singers and musicians to excel.

     

    The esteemed list of jury members include classical vocalist Arati Ankalikar, Ravindra Sathye and Sudesh Bhosle. The jury, along with the public, will select the winners.

     

    A judicious mix of media including 92.7 BIG FM, OOH media and the social media will be pressed into service to promote this property. The Facebook page which will be specially created for this property will allow the online users to browse through the page, explore links, and upload videos or files in related categories and above all a special voting application to vote for their favorite nominee of the awards. In addition to all this promotion an SMS push for the event will reach out to 10 lakhs consumers directly.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • Study finds leading voices are politicians, journalists and bloggers

    Burson-Marsteller releases list of the most influential political voices

    By A Correspondent

     

    Burson-Marsteller, a leading global public relations and communications firm, on Monday released a list of the top 10 most influential political voices on Twitter inIndia. This list was developed as part of a global research study- G20 Influencers – that named the 200 most influential political voices on Twitter across the G-20 nations.

     

    G20 influencers is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20. The study measures influence by using a tweeter’s Klout Score. Burson-Marsteller created a list of over 900 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, and industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90-day period.

     

    The list of the top 10 political tweeters was determined using data from Klout (klout.com), the standard for influence. Klout analyzes engagement across social networks and creates a Klout score, based on this data to help users understand and unlock their influence.

     

    Burson-Marsteller’s global public affairs and digital consultants drew up a list of close to 1000 people on Twitter who are politically influential in the G-20 nations. Klout then assessed and scored them against its influence metric, set on a scale from 1-100, measuring influence based upon a user’s ability to drive action.

     

    The ten most influential Twitter accounts inIndiaare (alphabetically):

     

    1. Kiran Bedi – @thekiranbedi

    2. Anand Mahindra – @anandmahindra

    3. Narendra Modi – @narendramodi

    4. Derek O’Brien – @quizderek

    5. Vir Sanghvi – @virsanghvi

    6. Jonathan Shainin – @jonathanshainin

    7. Digvijaya Singh – @digvijaya_28

    8. Dr. Subramanian Swamy – @Swamy39

    9. Sushma Swaraj – @SushmaSwarajBJP

    10. Shashi Tharoor – @ShashiTharoor

     

    “The G20 study is representative of how social media is an increasingly trusted and utilised platform for shaping public opinion here inIndiaand around the world,” said Rahul Sharma, president of Genesis Burson-Marsteller’s public affairs practice. “Citizens are not just seeking new information, but looking for a forum through which their voices can also be heard. Twitter is definitely becoming a preferred medium for delivery and discussion of new ideas, policies and whatever else that is the shaping the political and social landscape.”

     

    The study found that the top political tweeters inIndiaare politicians, journalists, bloggers and campaign advisors. The study found that over a 90-day span these influencers: received an average of 28,110 re-tweets; received an average of 24,600 mentions and had an average of 337,964 Twitter followers.

     

    The other countries covered in this study include Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, United Kingdom, United States and the European Union (including Latvia, Netherlands, Poland, Portugal, Spain and Sweden).

     

    Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 69 offices and 80 affiliate offices, together operating in 107 countries across six continents.

     

  • The key objective of the survey was to factor in all the relevant components so that results reflect all the ideal key considerations of today's MBA aspirant

    Free Press releases annual B-school rankings

    By A Correspondent

     

    The Free Press group of newspapers has released its annual cluster rankings of Mumbai B-schools. The report is ranked in clusters and by specialisation in one of the most detailed surveys conducted.

     

    The specialisations covered are Marketing, Finance, Human Resources, Operations, IT/Systems/Technology. The ranking survey uses proprietary ranking methodology that includes expert inputs from important stakeholders like the corporate sector, faculty, alumni, analysis of some publicly available information, and detailed feedback from academic experts, making this a powerful tool for students.

     

    The survey covers B-Schools based out of Mumbai, Navi Mumbai and Thane, offering a two-year, full-time postgraduate degree or diploma program in management studies. The key objective of the survey was to factor in all the relevant components in the research methodology deployed so that research results reflect all the ideal key considerations of today’s MBA aspirant.

     

    The 23-page report also has articles by senior educationists and counsellors. The full copy of the report can be downloaded at www.freepressjournal.in.

     

     

  • The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas

    Dainik Bhaskar Group launches Bhaskar School of Media Education

    By A Correspondent

     

    The Dainik Bhaskar Group has identified a gap in quality media training and education and with an aim to provide a solution- training media professionals and matching the global standards- have launched the Bhaskar School of Media Education.

     

    Shiv Khera, the eminent motivational guru and author of self transformation, inaugurated the school on April 17. The Bhaskar School of Media Education will be run under the able leadership of Mrs. Jyoti Agarwal. The curriculum has been designed keeping the demands of the media industry.

     

    The Dainik Bhaskar School has tied up with Dale Carnegie Training Consultants, a renowned US-based Training company conducting training programs worldwide for over 100 years, to adapt and create the training programs in identified areas.

     

    The modular curriculum is designed to strengthen students’ skills across areas that will give them personal and professional advantage. The participants will be updated on latest global trends and technological advancements that will open new vistas for development through refresher programs across different verticals in media.

     

    Commenting on this new initiative and launch, Mr. Sudhir Agarwal, Managing Director, Dainik Bhaskar Group, said: “This is a first of a kind initiative by a media group to partner with Dale Carnegie – a world leader in enabling businesses to enhance performance and increase knowledge by imparting highly resourceful training and consulting services. We are delighted to join hands with the best in the training industry. This endeavour is an extension of Bhaskar’s vision to drive socio-economic change as the largest print media group and to help develop professionals attuned to the latest trends in media systems, processes and values. We aim to offer challenging careers and training modules in media to aspiring youngsters.”

     

    Every participant will have to undergo a rigorous training program to earn the ‘Dainik Bhaskar – Dale Carnegie Training Certificate’.

     

  • Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit

    Aidem Ventures to handle sales for Lakshyya Entertainment’s Odia GEC

    By A Correspondent

     

    After Mi Marathi, Aidem Ventures has won yet another regional account to handle their India sales – Lakshyya Entertaiment, Dreams Daru Bramha Productions’ first and exclusive 24X7 Odia Satellite GEC. It is the only FTA channel in the Odia GEC genre since its launch in September 2010.

     

    Commenting on the collaboration, Alok Rakshit, Head, Regional & Entertainment Business – Aidem Ventures, said: “Media agencies have, over the years, realized the importance of regional channels in focused targeting. Regional channels have now become a crucial element of media plans, not just because of the cost advantage they provide, but also because of their regional focus. Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now. Moreover, Lakshyya Entertainment is a single source of contemporary entertainment reflecting the local flavor of Odisha. Our team is very well equipped to enhance the advertising potential of the channel and change the face of the market.”

     

    “Aidem has a strong foothold in the Media Sales space. Its eminent team of young and motivated professionals commands great trust among Indian advertisers. Lakshyya Entertainment is growing at a scorching pace since its launch. We are positive that Aidem will take it to greater lengths,” said Rudra Pratap Mohanty, Director, Dreams Daru BramhaProductions.

     

    The channel share of Odia GECs stood at 12.78 per cent in 2011 (TAM, C&S 4+, Odisha). The overall GRPs have also gone up considerably. TV spends in Odisha have increased more than 5 times over the past 4 years. This is a big leap for a predominantly print-dominated market. The Odia television market’s advertising revenues were pegged at Rs70 Crores in 2011 and are poised to grow further (IRS Q3 2011).

     

    Dreams Daru Bramha Productions is a collaboration of Darubramha Productions and Dreams Digital Network. Daru Bramha Productions is one of the largest music label (Odiacontent) and Film Production company of Odisha whereas Dreams Digital Network is a film studio house, having the state- of- art Editing Studios.

     

    Aidem Ventures isIndia’s leading independent Media Consulting, Marketing and Advertising Sales Company. Aidem is a professional marketing services firm currently managed by Vikas Khanchandani, an experienced industry professional, along with a team of over 100+ trained professionals located across all major media markets in India.

     

  • As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year

    HT launches ‘You Read, They Learn’ initiative

    By A Correspondent

     

    Hindustan Times has announced the launch of ‘You Read, They Learn’ or YRTL, a year-long initiative to help educate underprivileged children, on Wednesday.

     

    As a part of this initiative, launched initially in Delhi-NCR, HT will contribute 5 paise every day from every Metro copy of the paper sold  towards creating a corpus which will fund the education of over 10,000 children over the year. Besides this contribution, HT will raise the issue of children’s education rights and focus on the problems that need immediate attention and will strive to find solutions.

     

    Commenting on the occasion, Mr Rajiv Verma, CEO of HT Media Limited, said: “We, at Hindustan Times, strongly believe that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education. With this initiative, we wish to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right.”

     

    “To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. Going forward, we will also engage with other NGO partners working in this space,” he added.

     

    Mr Sanjoy Narayan, Editor-in-Chief, Hindustan Times said: “Our reporters and writers will dig out stories of change, of people making a difference and of readers’ contribution to the lives of children whom nobody has time for. ” Said Mr Shantanu Bhanja, VP-Marketing, HT Media: “As socially conscious citizens, our readers want to do their bit for society, but are usually constrained by time. The YRTL initiative allows them to contribute to a meaningful cause in the course of their daily life.”

  • The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists

    Press Club Awards for Excellence In Journalism

    By A Correspondent

     

    The Press Club Mumbai has received overwhelming participation from journalists all over India for its prestigious ‘Press Club Awards for Excellence in Journalism-2012’. With over 500 entries, participation has gone up more than 4-fold from last year. Currently, judging the entries is underway and the final Awards will be held in Mumbai on May 5, 2012 at the NSCI Club, Worli.

     

    The Awards will be conferred for excellence in print journalism in six categories for best writing in ‘Crime’, ‘Cricket’, ‘Entertainment’, ‘Health & Environment’, ‘Politics’ and ‘Business’; in addition to the ‘Lifetime Achievement Award for Outstanding Contribution to Journalism’. Citations and prize money of Rs1 lakh in each category will be awarded to the winners and runners-up from each category by eminent journalists and corporate partners.

     

    The past couple of months witnessed over 500 entries from journalists pan-India. The jury finalising the winners comprises prominent journalists and personalities including Sanjay Manjrekar, Ayaz Memon, Sambit Bal, Brett Lee, Clive Lloyd, Shabana Azmi, Khalid Mohammad, Amit Khanna, Mahesh Jethmalani, Meenal Baghel, Uday Kotak, N. Jagannathan, Bittu Saighal, Cyrus Guzder, Vithal Kamat, Yogendra Yadav, Vinod Sharma and Paranjoy Guha Thakurta.

     

    The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists and encourages good quality writing, fair play and high ethical standards.

     

    The response from corporate partners too has also been immense with 6 corporate brands coming on board to back the awards. These include Podar Enterprise for the K.N.Prabhu Award for Cricket Writing, Yes Bank for the Best Business Writer,

    Glenmark Pharmaceuticals for the Environment / Health Awards, MCHI for the Political Story of the Year, Eros International for the Entertainment category and the Adani Group for Lifetime Achievement.