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  • Three channel bouquet of BIG CBS now available to viewers of Dish TV

    BIG CBS Spark now on Dish TV

    By A Correspondent

     

    Close on heels of closing distribution deals for BIG CBS Prime and Love, the BIG CBS Network, a JV between Reliance Broadcast Network and CBS Studios International has inked the distribution deal for the third channel BIG CBS Spark on Asia’s largest DTH provider – Dish TV.

     

    Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV access to the best music mix from the international and Indian market spread across genres.

     

    BIG CBS Spark, targeted at the youth audiences and catering to their entertainment requirements, is loaded with music and peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV.

     

    This deal takes the total reach of the BIG CBS Channels to a strong 42.5 million households, making sure it reaches its international English entertainment content to its relevant target audiences in India.

     

    With excellent synergies coming into play, the deal helps both businesses benefit with the digitization reform which is in the anvil.

     

    Speaking on the development, Salil Kapoor, Chief Operating Officer, Dish TV, said: “Dish TV, being the pioneer and market leader in DTH industry, has now the bouquet of Big CBS channels for all its valuable customers. We are proud to extend our partnership to the entire BIG CBS Bouquet – BIG CBS Prime, Spark and Love to our 12.5 million subscribers; Dish TV endeavors to bring entertainment at par best in terms of quality content, we hope that our alliance will mutually benefit each other.”

     

    Speaking on the alliance, Vishal Rally, Business Head, BIG CBS Networks said: “We are happy to have the BIG CBS Channel Network on Dish TV. This is part of our continued endeavour to reach the world-class content from India’s No. 1 English Entertainment Network – BIG CBS’s stable to audiences seeking English entertainment in India.”

     

    This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted 7 channel and is ready to maximize from the digital wave.

     

    An equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences. The JV, at start, launched 3 English language  Entertainment Channels marking not just RBNL’s, but the Reliance Group’s entry into the television broadcasting space and CBS Corporation’s channel  entry into India. The themed channels targeted at India’s fast-growing, upwardly mobile population are branded BIG CBS PRIME, a premium general entertainment channel, BIG CBS SPARK, India’s first international youth entertainment channel and BIG CBS LOVE, India’s first ever international entertainment channel for the contemporary Indian couple.

     

    Dish TV is Asia’s largest direct-to-home company and part of the biggest media conglomerate – Zee Group. Dish TV has on its platform 330+ channels and services including 21 audio channels with 12.5 million subscribers, which is growing. The company has a vast distribution network of about 1400 distributors and 55,000 dealers that spans around 6600 towns across the country.

     

  • It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling

    Khullja Sim Sim returns on BIG Magic to entrall audiences

    By A Correspondent

     

    BIG Magic, the variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment has further strengthened its offerings with the introduction of Indian television’s most successful game show ‘Khulja Sim Sim’ (KJSS).

     

    The show, which is a local adaptation of the international format Let’s Make A Deal, is currently USA’s No. 2 day time show. BIG Magic has acquired exclusively rights for the format from Fremantle.

     

    The fun-filled game show is a no-brainer based on intuition and luck, making it an ideal opportunity for anyone to participate. An extensive ‘call for entry’ promotion across multiple media will invite consumers to participate and get a chance to be on the show. And the entire show will be shot in UP and MP with local audiences from across the region participating.

     

    KJSS is a simple and entertaining game format. The host randomly picks up participants from the studio audience. The participant has to trade between various options and gets the chance to win a jackpot. Then participants usually have to weigh the possibility of an offer being made for a valuable prize, or a potential undesirable item, or a tai tai fish! Participants stand the chance of winning crores worth of prizes from jewellery to electronic goods and even a luxury car!

     

    The beauty of KJSS is the excellent opportunity marketers of any product category – FMCG, Automobile, Electronics, Travel & tourism, Home fittings, financial products, fashion brands, retail brands  and so on have to showcase their offerings through this game show. The show, which is slated to go on the floors shortly, will soon be announcing a leading celebrity as the host of the show. The show is being produced by BIG Productions, the television content production division of Reliance Broadcast Network Ltd.

     

    Khullja Sim Sim will be promoted through an aggressive multi-media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi heartland. The Company said in a statement: “We are very happy to bring this successful game show exclusively on BIG MAGIC. Keeping with our commitment to give audiences in the Hindi Heartland a unique entertainment experience, KJSS gives our viewers a once in a life time opportunity to participate in a game show of this stature and win big for themselves on television! And for our advertisers what better opportunity to showcase their brands and product features than this show!”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV, India’s premier business news channel. In the space of live entertainment the company has BIG LIVE a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.

     

  • Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences

    LinkedIn Strengthens Follower Ecosystem

    By A Correspondent

     

    LinkedIn – the world’s largest professional network with more than 14 million inIndia- is furthering its commitment to help brands build a more effective follower ecosystem in a business context with the launch of LinkedIn Targeted Updates and Follower Statistics. LinkedIn has signed on a select group of early release partners – including DSP Blackrock, AT&T, Dell, Microsoft, and Samsung Mobile – who will be immediately using these new follower tools.

     

    With these new offerings, this initial group of marketers will have access to the most robust targeting and analytics capabilities for their campaign initiatives on the platform from their LinkedIn Company Pages. They will be able to create hyper-focused follower lists – based on several targeting criteria, including Industry, Seniority, Job Function, Company Size, Non-company Employees, and Geography – to which they can deliver highly relevant content to increase engagement.

     

    In addition, marketers will also have self-service access to an insights dashboard that will further support their efforts by allowing them to assess their follower acquisition efforts; track engagement metrics, including likes, shares, comments, and percentage engagement, over time; and review their followers’ demographic information.

     

    LinkedIn Targeted Updates and Follower Statistics, through the hyper-customization of messages and campaign performance analysis it provides, is enhancing the LinkedIn follower ecosystem and the ability of brands to communicate with their most impactful audiences on the platform.

     

    • LinkedIn’s Unique Follower Ecosystem:

    LinkedIn’s follower ecosystem has been designed to enables marketers to: identify and acquire the right followers; more effectively engage and communicate with followers on a regular basis via relevant content; and analyze and optimize the impact of their follower relationships.

     

    • LinkedIn’s Follow Company Button:

    LinkedIn Targeted Updates and Follower Statistics’ launch follows on the heels of the introduction of the LinkedIn Follow Company button – the first phase of LinkedIn’s follower ecosystem strategy in February. It facilitates engagement through a button added to businesses’ Web pages and other marketing materials.

     

    Also 63 per cent of LinkedIn members expect companies to have a presence on LinkedIn. Members “following” companies and want to maintain these relationships: 70 per cent of LinkedIn members follow or would follow companies on LinkedIn; two out of three LinkedIn followers (64 per cent) would follow companies “indefinitely”; followers are active on LinkedIn (global).

     

     

     

  • This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states

    WordsWork bags PR mandate for PHD Chamber of Commerce & Industry

    By A Correspondent

     

    WordsWork Communications Consulting has won the public relations mandate for PHD Chamber of Commerce & Industry, a proactive and dynamic multi-state apex organisation working at the grass-root level and with strong national and international linkages. This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states that they represent since 1905.

     

    The Chamber acts as a catalyst in the promotion of industry, trade and entrepreneurship. PHD Chamber, through its research-based policy advocacy role, positively impacts the economic growth and development of the nation.

     

    Speaking on the partnership, Neha Mathur Rastogi, CEO & Founder, WordsWork, said: “We always choose to associate with clients that are regarded as the trendsetter in their respective field and this association with PHD Chamber of Commerce & Industry gives us immense pride. Our core value is to run intelligent campaigns that deliver value for our clients. The PHDCCI is a prestigious account for us and we are looking forward to deliver a valuable campaign for them.”

     

    Established in 2009, WordsWork is a young, dynamic and entrepreneurial communications advisory firm.  The organisation’s client list is spread across industries, be it sports to lifestyle to corporate. These include names like Thomson Reuters, The Netherlands Embassy, Monnet Ispat & Energy Ltd, IWC Schaffhausen, Laureus Sports for Good Foundation, German National Tourist Office, Interarch, Hero Women’s Indian Golf Open, Narain Karthikeyan (F1 Racer), and Yo!Chinaamong others.

     

  • There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies

    Jury meets to select winners of the 9th Mirchi KAAN Awards

    By A Correspondent

     

    The ninth edition of the Mirchi Kaan Awards had an unprecedented response when the Ad gurus met to select the best radio ads of 2011. There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies. And the number of entries for the Best Use of Radio as a Medium saw a tripling of entries to a record 31. Entries were spread across 15 categories, ranging from food to cosmetics.

     

    The winners will be felicitated at a gala event hosted by Cyrus Broacha on April 17 at Comedy Store, Phoenix Mills. The Mirchi KAAN Awards was introduced in 2004 to celebrate creativity in the challenging and evolving field of radio advertising. Over the years it has recognised and honoured ground-breaking and original radio campaigns.

     

    Speaking about the ninth Mirchi KAAN Awards, GG Jayanta, National Marketing Head, Radio Mirchi, said: “Every year the stakes get higher. In our 9th edition, the entries and the number of participating agencies have doubled. This is a testament to the prestige that winning a KAAN award gives. I thank the jury for having taken the time out of their busy schedule and selecting the winning entries.”

     

    The eminent jury included stalwarts like Pratap Suthan, Priti Nair, Amit Akali, Malvika Mehra, Manohar Nayak, Josy Paul, Rekha Nigam, Deepa Krishnan, Ramanuj Shastry, Tista Sen, Sonal Dabral and Ravi Deshpande.

     

    Sharing his thoughts about the quality of entries received this year, Josy Paul, Chairman and National Creative Director- BBDO India, said:  “Radio is a very personal and one to one medium. Hence good execution is of utmost importance. There has been resurgence in lot of fresh ideas this year which has lead to more freshness in programming.”

     

    Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, said: “I am on the Mirchi KAAN Jury for the very first time this year and I am quite excited to be a part of this process. Radio as a medium has a lot of potential. Unlike earlier, a lot of brands have now started including and demanding for Radio advertisements to be included in the overall marketing campaign.”

     

    Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising, said: “Advertising is always evolving, and especially radio advertising has seen tremendous amount of growth. Interesting trends of conversations are always happening and it’s nice to see them getting adapted to the medium of radio”.

     

    Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi, said: “It’s fun to be a part of the Mirchi KAAN Awards. New writers are coming in, innovative projects are being showcased. As a jury member it is a pleasant experience to watch this fantastic trend”.

     

    Amit Akali, National Creative Director, Grey Worldwide, said: “The Tony Hertz workshop for these aspirants as a run-up to the main KAAN Awards is a commendable initiative by Radio Mirchi. The workshop will help the listeners to learn the nuances of radio advertising and improve the quality”.

     

    This year the theme of the Mirchi KAAN Awards’ ‘Listen, Learn, Shine’ focuses solely on the quality of work in the developing industry of radio advertising. Celebrated and renowned ad guru, Tony Hertz, will conduct a seminar on the art and craft of radio advertising for the aspirants from various ad agencies on April 17 as a build up to the Awards night. ET Now is the television partner and Afaqs.com is the digital partner of the ninth Mirchi KAAN Awards.

     

  • Signs up exclusively with Alliance Media & Entertainment

    Kamal Haasan finally says ‘yes’ to endorsing brands

    By A Correspondent

     

    One of India’s most loved and popular superstars from South Indian and Hindi cinema, Padma Shri actor-writer-director Kamal Haasan will soon take up something he has never done in his 50-plus-years’ career. The superstar will take up brand endorsements, and has signed up exclusively with India’s leading celebrity and talent sourcing and management firm, Alliance Media & Entertainment Pvt Ltd.

     

    Sunil Doshi, Founder & MD, Alliance Media & Entertainment Pvt Ltd, said: “We are delighted that Kamal Haasan has signed up with us exclusively for our talent sourcing and Management services. He is a truly global Indian icon – a great actor, writer and film maker who is immensely respected, not only for his strong contribution to cinema, but also for his significant initiatives to help the underprivileged. We are honoured that a man of his stature has chosen us to represent his interests, and we look forward to working closely with him.”

     

    It is well known that that Kamal Haasan has converted his legions of fans and fan clubs into a social service organization. This has set a precedent that has percolated through the audiences and has resulted in a social service and awareness movement. All the activities are also self-funded by the fans themselves as a personal initiative, which is strongly supported by Mr. Kamal Haasan.

     

    Revealing why Kamal Haasan has decided to go in for brand endorsement, Mr Doshi said: “Mr Kamal Haasan has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.”

     

    On why he has signed up exclusively with Alliance Media to represent him, Kamal Haasan said: “I have signed up with Sunil Doshi’s Alliance Media because I believe it is India’s most respected talent management firm and is known to provide excellent strategic counsel to several top celebrities and personalities. I look forward to yet another first – that of brand endorsement – in my creative life, and to keep being able to do my bit for society.”

     

    Mr Doshi said: “We shall soon announce which brand Mr Kamal Haasan will be endorsing. Mr Kamal Haasan is known for his ideals and principles, and needless to say, we shall advise him to pick a brand that fits with his values and stature, and will have a campaign to match.”

     

    Alliance Media & Entertainment Pvt Ltd has exclusively managed and been associated with some of the biggest celebrities and personalities of India, along with some of the most respected corporates. Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan and Jaya Bachchan are other superstars who have signed up exclusively with Alliance Media.

     

    Sunil Doshi, who has been advising superstar Amitabh Bachchan for close to two decades now, has also been associated with superstars like Shahrukh Khan, Saif Ali Khan, Kareena Kapoor, Priyanka Chopra, Preity Zinta, Rani Mukherji, Govinda, Fardeen Khan and Sonali Bendre, among others.

     

    Mr Doshi was instrumental in Amitabh Bachchan signing the historical Kaun Banega Crorepati deal, which completely changed fortunes in the Indian Cable & Satellite Television Industry. He has also been associated with ace writer-director-producer Karan Johar and was instrumental in suggesting his name for the popular multiple-series chat show Koffee with Karan.

     

    Alliance Media & Entertainment Pvt. Ltd. is a Mumbai based media & entertainment company which, through the past 12 years has earned premium expertise and market stature in celebrity & talent sourcing & management, film production, acquisition and distribution; ad film and TV program production and home video distribution.

     

    It has also been associated with several top corporates, including Idea Cellular, Pepsi Co, ICICI Bank, ICICI Prudential Life Insurance,  Omega and Max New York Life Insurance, among others. The company has also been instrumental in the formation of the world cinema channel Lumiere Movies, which is part of Turner International (earlier known as NDTV Lumiere).

     

  • As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs

    Simmi Karna appointed as Business Head for BIG Productions

    By A Correspondent

     

    Reliance Broadcast Network Ltd. (RBNL) has announced a key appointment with Simmi Karna coming on board as the Business Head for BIG Productions, its television content production arm.

     

    As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs. She will also be responsible for the P&L of BIG Productions and will report to the CEO of Reliance Broadcast Network, Mr. Tarun Katial.

     

    A molecular biologist by education, Ms Karna was drawn to the television industry as she began researching and writing for television in 1997. Over the last 15 years, she has worked across leading brands in the television industry ranging from Zee, Channel V and IMG, as a writer and creative director across genres of fiction, non-fiction, sports, fashion, among others. Her last assignment, prior to joining BIG Productions, was with Balaji Tele Films as the Chief Revenue Officer.

     

    Commenting on her appointment, Mr Katial, CEO, Reliance Broadcast Network Ltd, said: “Simmi’s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organization. Her ability to ideate and conceptualize on the basis of audience preferences, while ensuring in line with clients’ briefs is her strength which will work excellently when coupled with her people management skills to lead the business into its next level of growth.”

     

    On her appointment at BIG Productions, Ms Karna said: “I look forward to working with the young and dynamic team at BIG Productions. The television industry is geared for exploratory programs and these are really exciting times for TV inIndia. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

  • CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc

    India Inc prepares for earnings season, expectations muted: CNBC-TV18

    By A Correspondent

     

    It has been a tough 12 months for India Inc. and expectations are subdued from the Q4 results. Political uncertainties continue to plague the markets, revenue and margin are under pressure and the rupee is on tenterhooks. Investors and analysts are not expecting any positive surprises this time around. A disappointing Q4 may lead to a loss in confidence and money moving out of the markets. Questions are already being asked if Indian growth story is losing its sheen and investors are hoping that there is no further negative news.

     

    As the earnings season looks set to provide the barometer for the market sentiment of the nation’s economy, CNBC-TV18 presents ‘Boardroom’, the premier show which provides comprehensive earnings analysis of the India Inc. at the end of this financial year.

     

    The earnings season will start with earnings estimates, analyst views and brokers polls. The day of the results will feature management interviews and stock update of some ofIndia’s largest companies. This will be followed by analysis on Boardroom with the company board, top management, CEOs, noted analysts and fund managers.

     

    CNBC-TV18’s editorial team will go behind the numbers and aim to bring the definitive insights that help to make the best investing decisions. Join the team led by Udayan Mukherjee & Mitali Mukherjee as they discuss the annual number and how this may set the tone for the next move in the markets.

     

    The show kicks off with the Infosys earnings numbers on April 13, and will continue to track the market defining companies through the earnings season.

     

    CNBC-TV 18, an English business news channel, has been an integral part of the Indian economic story, spearheading and mirroring these enterprising times. The channel’s coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond.

     

    The Network18 Group is a media and entertainment company with interests in television, internet, filmed entertainment, e-commerce, magazines, mobile content and allied businesses.

     

  • New DelhiandBangalorelead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent

    IPL 2012 first week online viewership registers a 56% increase

    By A Correspondent

     

    Solidifying last year’s stupendous growth during Indian Premier League (IPL), Times Internet Limited (TIL), in partnership with YouTube, is on an upward curve, yet again. In the first week of the tournament, including the opening ceremony, the IPL website has already recorded 13.7 million views, as against 8.8 million views last year. This represents a 56 per cent growth over last year.

     

    New DelhiandBangalorelead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent. This leap reflects the growing trend of watching IPL matches online. This year, the IPL website offers a virtual battleground for fans to fight it out, which got 1.5 million engagements in the first week itself.

     

    The matches registered the maximum online views on 10th April for the matches between Royal Challengers Bangalore and Kolkata Knight Riders, and between Delhi Daredevils and Chennai Super Kings. The day saw a total of 2.15 million views on the site, which included 0.7 million unique visitors.

     

    Almost 0.6 million viewers have enjoyed the match action on their mobiles over the last seven days on Apalya mobile TV platform across Airtel, Idea and Vodafone. This is double the traffic registered last year.

     

    Rishi Khiani, CEO, Times Internet Ltd said: “Last year, we delivered a superior viewing experience and garnered significant audiences. This year, our emphasis is on higher interactivity and our strong social focus has paid off right at the start, becoming a sign of things to come over the season.”

     

    Praveen Sharma, Head of Media Sales GoogleIndiasaid: “We’re really excited to see the continuous growth in online viewer ship of IPL. This is the third year of our association with live streaming of IPL and the viewership numbers clearly indicate the distributed media consumption pattern of the Indian consumers.”

     

  • Co-writer of Eric Clapton’s ‘Layla’- Bobby Whitlock – to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band

    3rd edition of Indigo n Blues Festival promises treat for music-lovers

    By A Correspondent

     

    Indigo Live on Thursday announced the launch of its third edition of Indigo n Blues Festival, one of the most anticipated international jazz and blues festival in the country. The festival will be held on the May 18 and 19 at theEdenGarden, Palace Grounds Bangalore.

     

    Spokesperson of Indigo Live announced that the festival will be headlined by Bobby Whitlock, who is perhaps better known for being a member of the band Derek & the Dominos, recording and co-producing one of Rock and Rolls, most important records in history “Layla and Other Assorted Love Songs”.

     

    He remains the only true writing partner of Eric Clapton, writing memorable songs such as ‘Tell the Truth’, ‘Keep on Growing’, ‘I Looked Away’, ‘Why Does Love Got To Be So Sad’, ‘Any day’ and ‘Roll It Over’.

     

    Bobby Whitlock will present this show with his band Bobby Whitlock & CoCo Carmel.

     

    The other headlining artist at the festival will be theTexasblues rock guitar legend Van Wilks who has had the honour of playing duets with greats like Willie Nelson, Eric Johnson and Billy Gibbons of ZZ Top.

     

    Trigam Mukherjee, A&R Associate of Indigo Live said: “ Both Bobby Whitlock and Van Wilks are legends that Bangalore will experience for the first time ever and will sure create ripples in the growth of the genre in India. Both Bobby and Van are excited at the opportunity to perform in a country which is experiencing a surge, especially in the international live music industry. They will present a genre of blues rock, not many in the country would have experienced live.”

     

    The festival will also see many Indian blues and jazz superstars performing alongside them. Blackstratblues, The Saturday Night Blues Band, Overdrive Trio, Adil and Vasundhara, Groove#3 from Chennai andBangalore’s very own Chronic Blues Circus.

     

    The festival promises to be a carnival set at the sereneEdenGardens. The celebration of the finest Jazz n Blues India can experience will be complimented by some sumptuous soul food which will be presented at the venue.

     

    In the past Indigo Blues have features artists like Café Du Sport, Adrian D’souza and Carl Peters, Konarak Reddy, Bob Bonastre, Kaya Quartet, Junckt, Agog from Amsterdam, Alain Brunet trio, Marilena Paradisi from Italy, Wanayran Angerer from Bahamas, Cyril Barbessol from France, Margie Perez from New Orleans, Barbara Jungfer and Holger Jetter from Germany, Matt Littlewood band from UK, Masala Dosa from France.

     

    This year, however, the focus shifts completely towardsAustin,Texas, the mecca of southern blues. The past two years have seen tremendous response from audience from not onlyBangalore, but also adjoining states in the southern region.

     

  • Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row

    Fever is Official Radio Partner of Delhi & Mumbai IPL teams

    By A Correspondent

     

    The teams have changed, the stakes have changed, but Delhi Daredevils’ and Mumbai Indians’ official radio partner in this IPL season has not changed, it is Fever 104 FM yet again. Through changing times and constant churn in the world of IPL, the partnership between GMR Sports and Fever 104 FM has stayed unmoved and ‘not out’!

     

    Fever 104 FM, country’s most sports friendly radio station proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row.

    For this special association, Fever 104 FM has planned an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in both the cities. From giving away match tickets every 104th minute, meet and greet with the players to original IPL merchandise, Fever 104 FM promises to give its listeners experiences that money can’t buy.

     

    While Mumbai campaign talks about ‘RJ Sidhu aur Mumbaikars Honge Ek’ where the evening show RJ will bring together the city to cheer for their home team; the Delhi station is running a campaign of ‘Daredevils Ke Damaad’, where the on-air contest winner gets an exceptional treatment during the match. Another unique campaign by the Delhi station is the ‘Junior Daredevils’ which involves an on-air battles of parents and the winner’s child gets selected to walk with the players till the field.

     

    Fever 104 FM believes the game to be a perfect fit with its brand positioning and beliefs inDelhiand Mumbai. Cricket is a religion across the country and there can be no better opportunity than IPL to leverage this advantage. The radio station has always presented the game in a very distinct manner and intends to take the cricket madness further and amplifying the same on radio with a strong local connect.

     

    Mr. Harshad Jain, Business Head- Radio and Entertainment, Fever 104 FM, said: “It is an honour for us to partner with two of the best IPL teams – Delhi Daredevil and Mumbai Indians. The format of the game is very entertaining and highly active. Our programming initiatives, too, are equally fun and exciting. We aim to provide a platform for our listeners that will help them engage with the IPL team members in an enjoyable manner”.

     

  • Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai

    Switzerland Tourism builds extended recall in Mumbai yet again

    By A Correspondent

     

    Milestone Brandcom, a leading, and fastest growing, integrated OOH brand communications agency inIndia, has executed a surreal campaign for Switzerland Tourism.

     

    This campaign was an extension of their last campaign – “We do whatever it takes to make your holidays perfect”. The core communication objective of the campaign was to fascinate and intrigue people with vibrant images of some the geographical diversity that can be found withinSwitzerland. The campaign tag line was “ExploreSwitzerland”.

     

    The main focus of the campaign was to showcase the different destinations inSwitzerlandalong with very special offers from tour operator partners in India Switzerland, the playground of Europe, has been the dream destination for tourists for decades. Extending across the north and south side of theAlps, it encompasses a great diversity of landscapes – shimmering glaciers, snowcapped mountains, lush meadows and beautiful villages. The climate inSwitzerlandis moderate, with no excessive heat, cold or humidity.

     

    A media plan encompassing 170 media touch points spread well across a selection of formats covering high traffic & footfalls along arterial roads. There was an assorted mix of media touch points such as Billboards, Backlit Bus Shelters, Backlit Pole Kiosks, Large format Mall Facades.

     

    As part of the campaign, to further deliver the desired impact, an exceptional innovation – of a cable car going skywards to & fro from the famousMt.Titlisthat stands tall at 10,000 Feet – was executed on a 30×20 billboard at a prime location at Worli Naka. The innovation was striking and strategically placed at one of the high traffic count traffic signals in Mumbai. It was visible to almost all vehicular & pedestrian traffic moving fromSouth Mumbaito Central and suburban areas of Mumbai.

     

    Commenting on the campaign, Imtiyaz Vilatra, Founder Member & Managing Partner, Milestone Brandcom said: “The objective was to bring to light the mesmerizing diversity of landscapesSwitzerlandhas to offer. The campaign aims at targeting the upper middle class who more often than not, invest in a good vacation, the company has come up with various attractive welcoming offers to explore the immaculate beauty thatSwitzerlandhas to offer. The mesmerizing dream-like locations & attractive rates offered by the company, combined with the right media mix along key arterial routes helped in targeting the right audiences.”

     

    “Top of the mind recall & clutter breaking innovations are what separate an ordinary advertising & marketing campaign from a successful one. The objective was to utilize the OOH space effectively and build presence and reach along key arterial junctions & traffic points in order to reach the right TG. The campaign, executed by team Milestone, left no arterial route or media without our brand presence. I believe the work done on OOH in Mumbai was a critical success factor. Milestone Brandcom has delivered an excellent campaign right from planning to execution,” said Ritu Sharma, Interim Director, Switzerland Tourism.

     

    Milestone Brandcom is the fastest growing Out-of-Home (OOH) advertising & media company with operations in 42 cities acrossIndiaproviding services in over 1000 towns. The company offers through the line advertising solutions for brands nationally across multiple OOH media touch points. With a turnover of 220 crore in 2 years of operations, Milestone Brandcom is already amongst the top 3 OOH brand communication service providers inIndia.