MxMIndia

Category: & More

  • The awards will commemorate women achievers’ across all spheres, with a panel of well-known names to select winners.

    Femina, L’Oreal announce Women Awards 2012

    By A Correspondent

     

    Women’s lifestyle monthly Femina in conjunction with beauty products brand L’Oréal Paris has announced the launch of women’s awards property ‐ the L’Oréal Paris Femina Women Awards 2012, in association with Rasvihar, to be held in Mumbai on March 22, 2012.

     

    The first ever L’Oréal Paris Femina Woman Awards will celebrate and honour the most accomplished women in the fields of art, music, education, business, social activism and cinema for their talents, grace and ability to inspire. The jury includes names from photography, film and the corporate world such as Gayatri Ruia, Jatin Kampani, Nandita Mahtani, Nathalie Gerschtein, Priya Dutt, Sulajja Firodia Motwani, Tanya Chaitanya and Zeenat Aman will choose the winners across various categories.

     

    Readers are also invited to vote for The Man We Love, The Woman We Love, and The Favourite Face of a Cause by visiting www.facebook.com/feminawoman. They can also participate in the L’Oréal Paris ‘Who’s worth it to you?’ contest by logging on to www.lorealparis.co.in. Commenting on the announcement, Tarun Rai, CEO, WWM said, “Indian women are making their mark in diverse fields including in the traditional male bastions. The L’Oréal Paris Femina Women Awards are both a celebration and a recognition of the achievements of Indian women in arts and entertainment as also science and business. Femina believes that the modern Indian woman can be all that she wants to be and these awards are a tribute to this belief. And we are very happy that L’Oréal Paris is our partner in this celebration.”

    Tanya Chaitanya, Editor, Femina said, “The first‐ever L’Oréal Paris Femina Women Awards set the spotlight on how much a woman can achieve if she believes in herself. Femina, having known the Indian woman for more than 50 years, hopes that the inspiring stories behind each of our winners will help our readers realise their own strength. To women power!”

    Nathalie Gerschtein, Director of L’Oréal Paris in India said, “Our legendary signature – “Because you’re worth it” – has empowered women over the past 40 years. These four timeless words are a reflection of women’s potential to express themselves. L’Oréal Paris is not just a leading beauty brand, but also a brand that embodies self‐confidence and empowerment. Today, being a L’Oréal Paris woman means being an individual with a charismatic personality, a determined outlook and a strong personality. We are happy to honor such women by partnering with Femina to host our first Women awards.”

    Readers can vote in the categories of Woman We Love; Man We Love; and Face of a Cause.

     

  • Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research – Day After Cricket (DAC), for brands advertising on IPL 5.

    The Day After Cricket – Ormax survey of viewer recall

    By A Correspondent

     

    Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research – Day After Cricket (DAC), for brands advertising on IPL 5. DAC was launched in 2010 for IPL 3. In 2011, the research was conducted for IPL 4 and the Cricket World Cup.

     

    Day After Cricket research has two components. The first one involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. This phase of research will be conducted across the six metros, covering more than 2100 IPL viewers over the course of the tournament.

     

    The second phase of DAC is post-event research customized to the brand’s requirements and target audience. In this phase, the impact of IPL on the brand’s equity will be determined, by measuring the difference in the performance of the brand on key attributes amongst viewers and non-viewers of the tournament. An advertiser can opt for either or both phases of the research, depending on its objectives.

     

    Speaking about DAC, Shailesh Kapoor, CEO – Ormax Media, said, “From a research perspective, there are two key deliverables in big ticket cricket advertising – Recall & Equity Impact. Recall needs to be monitored to understand if the brand has managed to stand out in the clutter. Equity Impact is the long-term influence of the campaign, measured in a way that nullifies the role of all other media or promotions, thereby isolating the specific impact of IPL on the brand.”

     

  • Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.

    Tang introduces mango flavour

    By A Correspondent

     

    Come summer and everyone looks forward to the King of Fruits – juicy mangoes. Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India. Delicious, refreshing and rich with the taste of mangoes, Tang Mango will give consumers the experience of a juicy mango-flavoured beverage.

     

    Convenient, affordable and available in delicious flavours, Tang provides mothers with an opportunity to make a quick, refreshing drink for their children by just adding water. Tang also contains vitamins A, B and C; and Iron that normally get depleted during the course of a hectic day in the life of today’s children.

     

    Announcing the new mango variant, Narayan Sundararaman – Director, Powdered Beverages, Gum & Candy – Kraft Foods, said, “We are extremely happy to announce the launch of Tang Mango, the first product in the Indian powdered beverage category in a unique thick format. Our consumer research showed that consumers prefer mango drinks that are thick, pulpy and give them the mango flavour and experience. Tang Mango has been developed in line with consumer expectations of consuming a thick and juicy mango flavoured beverage.”

     

    He further added, “We launched the ‘made-in-India’ Tang last year and the consumer response has been very good. We are working towards a bank of flavours that appeal to local tastes. We believe consumers are going to love Tang Mango and the experience that comes with it.”

     

    Tang Mango will be introduced through a new TVC campaign. Developed by Bates, the campaign is based on the theme of “Surprising Thickness” creatively rendered as ‘isse jaldi se kha jao’– “you will need to eat this”, playing closely on the experience of consuming a mango.

     

    Developed to suit the Indian palate, Tang Mango will be available in retail stores across the country in two pack sizes of 200 grams for Rs 40 and 500 grams for Rs 85.

     

  • Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.

    AbsolutData expands Senior Management team in India

    By A Correspondent

     

    Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.  A company statement said the expansion is a crucial step forward in supporting the company’s aggressive growth plans for its business activities globally.

     

    Sundar Ramaswamy has joined as Chief Operating Officer. He has close to 15 years of experience across consulting, off-shoring and outsourcing. Prior to joining AbsolutData, he led the Global Analytics capability at McKinsey and Company, and before that close to seven years at Accenture as consultant.

     

    Abishek Sawhny has joined as Chief Financial Officer. He has over 20 years of work experience across consulting and industry in England, India and US.  His experience ranges from strategy consulting, cross border company purchase and sale, diligence, funding, ERP, tax and audit.  He was CEO of Tensys, USA, CFO at RMS, and has worked at Arthur Andersen, Tilda, TeamCube, Wagner & Partners, Morgan Brown & Spofforth.

     

    Rahul Monie has joined as Chief Technology Officer.  He has 22 years of experience across IT business solutions, ERP, data center services, product development, etc. He has successfully run technology startups and managed P&Ls in large organisations. He was Director Engineering at Firstrain, a US based leading provider of search-driven research applications. Prior to that he was at Comsat Max involved with Design, Network Security, Enterprise Data Centres for managed IT infrastructure and outsourcing services. He was at Microsoft Consulting Services leading North & East India branches and before that leading technology at The British Council for SAARC region.

     

    AbsolutData CEO Anil Kaul said, “AbsolutData has been a leading player in providing Marketing Analytics services to global organizations. With this expansion of the India team, we are adding significant and broad industry experience, business delivery skills and senior leadership to our management team. I am very pleased to welcome the addition of Sundar, Abishek and Rahul to the AbsolutData team”.

     

    Founded in 2001, AbsolutData is a global consulting oriented analytics firm headquartered in San Francisco.

     

  • New LinkedIn research reveals seventy-nine percent of Indian professionals believe in career luck.

    LinkedIn survey shows luck helps career, Indians believe

    By A Correspondent

     

    Professional network LinkedIn has released data about global professionals’ perceptions of the role Lady Luck has played in their career trajectory.

     

    LinkedIn has more than 150 million members worldwide and over 14 million in India.

     

    LinkedIn surveyed more than 7,000 professionals globally and found that 84 percent of professionals do believe in career luck. Forty-eight percent consider themselves to have better luck in their careers, compared to other professionals.

     

    Seventy-nine percent of the more than 500 professionals surveyed in India believe in career luck. Out of the fifteen countries in which LinkedIn surveyed professionals, India ranked as the fourteenth-luckiest country. Thirty-six percent of survey respondents report feeling slightly luckier, or much luckier, than other professionals.

     

    For professionals in India, the top five most important factors that contribute to luck are:

    • Learning from your mistakes
    • Having a strong work ethic
    • Having strong communication skills
    • Striving to be the best at what you do
    • Having strong technical skills

    Globally, the top five most important factors that contribute to luck are:

    • Having strong communications skills
    • Being flexible
    • Having a strong work ethic
    • Acting on opportunities
    • Having a strong network

    India is the only country with “Having strong technical skills” in its list of the top five factors contributing to career luck.

     

    “Progressing in their careers and moving up the organizational ladder is crucial for professionals across all levels. The objective of this survey was to discover how professionals perceive luck in their career growth,” said Hari V. Krishnan, Country Manager, LinkedIn India.

     

  • Following the announcement of Micromax bagging the title sponsorship of the Asia Cup 2012, leading power brands Standard Chartered, Jaypee Cements, Daikin, Indian Oil and Bangladesh Tourism have signed up as the five official partners.

    Micromax Asia Cup 2012 sponsor family grows

    By A Correspondent

     

    Following the announcement of Micromax bagging the title sponsorship of the Asia Cup 2012, leading power brands like Standard Chartered, Jaypee Cements, Daikin, Indian Oil and Bangladesh Tourism have signed up as the five official partners.

     

    Yannick Colaco, COO Nimbus Sport said, “I am delighted to announce a stellar sponsor family for the Micromax Asia Cup 2012. There is no doubt that this is by far the biggest ODI tournament this year. All our commercial partners see tremendous value in associating with the blockbuster that will see the World Cup rivalry among India, Pakistan and Sri Lanka resume once again.”

     

    Nimbus Sport has signed a host of international distribution deals to maximize global reach. The various distribution partners are:

     

     

    No Partners Region
    1 Neo Cricket Indian Sub Continent, US, Canada, UAE, Singapore, North Africa, Philippines & Hong Kong
    2 Willow TV US & Canada
    3 Zee UK & Europe
    4 Super Sports South Africa
    5 PTC Pakistan
    6 BTV Bangladesh
    7 Carlton Sri Lanka
    8 Setanta Australia Australia
  • Star Network's Kannada GEC Suvarna begins its new fiction show Amrutavarshini on March 19, Mon-Fri at 9.30pm.

    Suvarna’s new fiction show begins today

    By A Correspondent

     

    Star Network’s Kannada General Entertainment channel Suvarna announces the launch of their new fiction show “Amrutavarshini”

     

    The show is about an innocent, docile girl from a poor family who has few expectations in life; she is content with the simple things that her family life has to offer. How her life changes when she gets married into a rich family is the story forward.

     

    The show will go on air from March 19, Monday to Friday 9.30 PM.

     

    Anup Chandrashekaran, Business Head, Suvarna Channel says “All our shows are unique and have a different treatment. We at Suvarna ensure that every fiction show has a strong story plot and an engaging screenplay. This show is unique as this showcases the mother in law – daughter in law relationship with a new lens. The making of this show is exceptional and the story will undoubtedly appeal to the viewers tastes. This show is ideal for the 9:30 pm slot as this will be the immediate program after “Kannadada Kotyadhipathi” which is the biggest show on Kannada Television”

     

    The show is produced by the production house RG Media Stuff which has also produced one of the most successful shows of Kannada General Entertainment “Krishna Rukmini” for Suvarna.

     

    Ravi Garani of RG Media Stuff says, “We have ensured that the production values of the show are not compromised, and the look and feel is of national standard. I am thankful to the Suvarna team for giving me this opportunity to do this show.”

     

    Anil Narang, Head of Marketing & Strategy, Suvarna Channel says “This show will enhance the fiction offering of our channel. The story line will relate well to our core audience. We have ensured that the artists chosen to play the key roles in the show are the best fit to the character values they portray.”

     

  • Hindustan embarked on a grassroots campaign to unearth 100 "quiet reformers" who are working tirelessly for the betterment of society and life in the state

    From Zero, Bihar reaches 100: Hindustan shares a dream to take it beyond

    By A Correspondent

     

    Bihar has long been known as the land which gave the world “zero”, Gautama Buddha’s message of peace, the foundation of structured education with Nalanda and the seat of culture. It led the creation of modern thought. The recognition of Bihar’s contribution to society and the modern world led Hindustan to create a programme on the occasion of completion of 100 years of Bihar’s formation on March 22.

     

    With a stable and progressive government at the helm for the second time, citizens are nursing a dream of a modern and developed state. Unknown to most, at several places the seeds of change have been sown and have taken root as well. For the pools of transformation to become an ocean of development in Bihar, it is critical for the good work to be shared with the citizens of the state. With that objective in mind, Hindustan embarked on a grassroots campaign to unearth 100 “quiet reformers” who are working tirelessly for the betterment of society and life in the state. The zeal of these “gems of Bihar” deserves to be lauded and should not be a quiet endeavour.

     

    Over the last 25 years in Bihar, Hindustan has been a partner and a witness to the state’s transformation story. Hindustan kicked off a campaign in December 2011 with the mission to first locate 100 individuals and then reveal their stories to the citizens of the state. These real stories of hope and inspiration have a tremendous role in communicating the importance of “naya zariya”, initiative and responsibility of citizens to make their own future brighter. A multi-pronged strategy was used which involved communication through the newspaper and an appeal to readers to nominate deserving initiatives that they knew of in one of 8 categories:

     

    1. Education

    2. Agriculture

    3. Women Empowerment

    4. Employment Generation

    5. Communal Harmony

    6. Entrepreneurship

    7. Self-reliance

    8. Social Upliftment

     

    The news network was also used to reach out and identify transformation initiatives. January 1, saw the formal launch of “Bihar…100 ke aage” which featured the first of a daily series of articles to highlight people who were creating positive social impact. Readers were introduced to citizens who did not wait for help from any external source to make a change in their immediate surroundings. For the first time, these initiatives were brought into public knowledge.

     

    Along with these stories, a campaign was launched that appealed to readers to nominate deserving individuals. Hindustan created an out-reach programme by contacting opinion makers and other socially aware individuals for their collaboration in this effort. Schools and colleges were also activated through painting and essay competitions. Organisations like the Bihar Chamber of Commerce and Bihar Industries Association were also co-opted into the campaign. “Samvaads” were held to help spread the message and to get more leading citizens to join the movement. Close to 500 nominations were received. Of these, 100 deserving nominations were scrutinized closely by an eminent panel of judges which comprised Justice S Jha, Justice R Prasad and VS Dubey (retd. IAS, ex-Principal Secretary, Jharkhand) to identify initiatives with the maximum social impact in their respective categories.

     

    The Hindustan Samagaam on March 19, 2012 will bring these 100 individuals together. The Chief Minister of Bihar will honour selected individuals at this event.

     

    At the same event, eminent panelists like the Chief Minister of Bihar, Mr Nitish Kumar, Mrs Shobhana Bhartia (Chairperson, HT Media), Mr NK Singh (MP, Rajya Sabha), Mr Sunil Bharti Mittal (MD & Group Chairman, Bharti Enterprises) and Dr Rukmini Banerji (Director, Pratham) will participate in a dialogue on insights for growth and development in Bihar.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan & Kadambini and the news website livehindustan.com. The Company has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi and its publications have a combined Total Readership of 3.81 crore readers.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.

     

  • Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.

    Face the ‘Moments of Truth’ with Mindshare-Brand Equity Compass 2012

    By A Correspondent

     

    Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit at Hyatt Regency, Mumbai on March 27, 2012. This year, the Conclave theme ‘Moments Of Truth’ dwells on the truth every brand must face and conquer to propel its growth. Every session will discuss new ideas that will redefine the marketing trends of the future.

     

    Mindshare India has been organizing this annual marketing event with leading business daily, Economic Times, from the past four years. Each year, the summit is attended and addressed by leading constituents from the marketing and advertising fraternity who provideinsights and the latest trendsinmarketing, media and consumer behavior, setting new directionsinbrand-building. This year Shantanu Khosla, Director and CEO, Procter & Gamble India and Marco Rimini, Leader, Business Planning, Mindshare Worldwide will address the audience. In 5 years, this summit has grown to become a coveted arsenal of marketing mantras.

     

    Sandeep Pandey, Principal Partner, Consulting, Intelligence & Aanlytics, Mindshare said, “Mindshare and Brand Equity have partnered for the last four years to bring the best of thought leadership to the business community through the BE Compass. It has proved to be the ideal platform for leadership discourses on the most relevant marketing issues that CMOs and CEOs face today. We work very closely with the leadership of some of the top companies in each industry to identify the themes, speakers and audience for this prestigious event. The outcome is a heady brew of game-changing strategies, approaches and stories that leaders can take back to their board rooms.”

    He added, “This year’s themes revolve around the truths and challenges that the C-Suite faces around consumer growth, leadership, communication, and market penetration, including rural markets, to run their businesses effectively. As in the last years, we are sure of overwhelming response to these themes this year too.”

    Over the years, The Mindshare-Brand Equity Compass has focused on a topical agenda, with the objective of addressing the key business challenges and discovering marketing strategies that align with business goals. This year, the conference theme ‘Moments of Truth’ will talk about why it is so crucial to b2b marketers’ ability to help drive the business.

    While the emphasis remains on addressing challenges confronted by the marketing and business community, the day long summit is aimed at creating a platform wherein industry leaders can discuss strategies that can be adopted to propel growth to the next level. The Summit is divided into various interactive sessions which will focus on topics ranging from CEO’s Truth, Consumer Truth, Communication Truth, Retail Truth and Rural Truth.

    The summit will address the challenges faced by CEOs as they rally around new set of business truths, be it allocating resources or best way to nurture people and brands in 2012. Finding the true consumer insight is undeniably the most important task faced by every marketer today. The session on Consumer Truth will analyze consumer’s relationship with brands, advertising and the role of innovation. With social networking sites gaining momentum Communication Truth is evolving every day, this session will focus on lessons for the future.

    Retail has moved from being viewed as a traditional sales function to being an important component of the marketing mix. The session on Retail Truth will witness marketers discussing diverse subjects such as different formats that work in a challenged economy, how to create price premium in retail and role of advertising amongst others. With more than 70 percent of the total households in India residing in the rural areas, understanding the Rural Truth is very crucial to derive and reap maximum benefits for the marketers.

     

  • As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.

    Ipsos Marketing reorganizes globally, sets up four practices

    By A Correspondent

     

    As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.

     

    Ipsos Marketing remains under the global leadership of Pierre Le Manh, Chairman and CEO of Ipsos Marketing. Mr Le Manh is also Ipsos deputy CEO and Chairman of Ipsos ASI.

     

    Ipsos Marketing is now organised through four practices:

     

    Market Understanding and Measurement

    This practice helps clients understand consumers, shoppers and markets, differentiate their brands, optimise their distribution and allocate their Marketing expenditures. For now it is managed directly by Pierre Le Manh and mainly operates under the Ipsos Marketing brand. It also includes new and highly specialised services such as: Ipsos Business Consulting, which advises clients on emerging markets penetration strategies; Ipsos Retail Performance, which provides technology to measure and analyse traffic in stores; and Ipsos MMA, a leader in Marketing Mix Modeling.

     

    In India Ipsos Market Understanding and Measurement will be headed by Rajesh Nair, Executive Director, Ipsos in India.

     

    Innovation and Forecasting (Ipsos InnoQuest)

    Ipsos InnoQuest is the global leader in Innovation research, helping clients maximize the ROI of their innovation initiatives. From generating new ideas to testing products and services, to forecasting sales across many industries, Ipsos InnoQuest has a unique, global end-to-end offer. Lauren Demar is the CEO of Ipsos InnoQuest, with Mary-Beth Lake leading MarketQuest, our Product Testing capabilities.

     

    Ipsos InnoQuest in India will be led by Paru Minocha, Executive Director, Ipsos in India.

     

    Healthcare (Ipsos Healthcare)

    Ipsos Healthcare is dedicated to understanding the motivations, interactions and influences of the multiple stakeholders who impact commercial success in the pharmaceutical industry. It provides syndicated services through its therapy monitors as well as custom research. Michael Spedding is the CEO of Ipsos Healthcare, with Bob Douglas leading our custom research teams.

     

    Ipsos Healthcare in India will be headed by Monica Gangwani, Executive Director, Ipsos in India.

     

    Qualitative (Ipsos UU)

    Ipsos UU is the world’s leader in Qualitative research. It has developed a unique global network of talented qualitative researchers from diversified backgrounds and a consistent set of methodologies. It uses technology extensively to bring Life to life. Jacquie Matthews is the CEO of Ipsos UU.

    Rinku Patnaik, Executive Director, Ipsos in India will lead Ipsos Qualitative business in India.

    “The combination with Synovate has been a terrific opportunity to develop a new plan for Ipsos Marketing,” explains Pierre Le Manh. “We are further specialising our teams so that our clients can have access to professionals who can truly help them understand how to improve their business”.

    Ipsos, an independent market research company controlled and managed by research professionals, was founded in France in 1975, and is now a worldwide research group. In October 2011 Ipsos completed the acquisition of Synovate to form the world’s third largest market research company with offices in 84 countries.

     

  • LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.

    LinkedIn announces B2B Connect for Ind marketers

    By A Correspondent

     

    LinkedIn India has announced B2B Connect 2012 – a first of its kind event, exclusively for Indian marketers to be held on Tuesday, 17th April, 2012 at the Grand Hyatt, Mumbai. The inaugural by-invitation event will bring together leading global marketers and advertising industry stalwarts to discuss the current and future marketing potential of the online space and will seek to establish digital and social media as a core channel for B2B marketing.

     

    LinkedIn India has lined-up a stellar list of speakers and panelists from India and abroad for B2B Connect 2012 led by Jeff Weiner, CEO, LinkedIn, who will give the first keynote address. B2B Connect 2012’s second keynote speaker will be globally renowned B2B marketing strategist David Meerman Scott who will present on the New Rules of B2B Marketing. Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan – LinkedIn, Future Brands’ CEO Santosh Desai, Microsoft South East Asia’s Simon Mouyal and Philips Korstiaan van Wyngaarden will also address the audience at B2B Connect 2012. For more information and updates on speakers, please visit http://www.linkedinsolutions.in.

    Announcing the launch of B2B Connect 2012, Hari V Krishnan, Country Manager, LinkedIn India, said, “Indian B2B Marketers are finding that their traditional channels aren’t scaling or providing the measurability they desire. At B2B Connect 2012, we aim to bring together some of the best minds from across the globe to share their knowledge and expertise on how B2B brands can capitalize on the digital medium. The rise of social media has helped brands with the ability to reach the right audiences, and in the right context. In such a dynamic environment, it is critical for brands to be where decision makers are engaging with each other and influencers. At B2B Connect 2012, industry leaders will discover valuable insights and should leave inspired with a path forward for their brands to better market themselves in today’s connected world.”

    LinkedIn, with over 150 million members worldwide of which over 14 million are in India, has evolved into a preferred platform for marketers in the country. It is also the platform of choice for B2B marketers in many leading economies. Approximately 57% of LinkedIn members in India are decision makers. In 2011, 149 Million business leads were driven on the platform by professionals in the country. This potent member base has equipped brands including CISCO India, SAP India, Huawei Enterprise Business Group, Polycom and Trend Micro, with an opportunity to lead engagement with the right audience. LinkedIn Marketing Solutions entails a host of customizable solutions with tools including LinkedIn Audience Targeting, LinkedIn Personal Messaging Unit, LinkedIn Custom Groups, LinkedIn Company Pages, LinkedIn Content Ads and LinkedIn Partner Messages.

    “Indian brands have successfully leveraged the power of the LinkedIn professional network to reach an audience comprising of highly educated individuals in decision making capacities. This has become possible due to our approach of helping brands tailor their marketing approach as per their requirements. The combination of an empowered audience supported by unique tools and an emphasis on insights helps brands achieve a strong conversion rate and provides measurable results. At LinkedIn we provide marketers access to a product suite that caters to not only their short term tactical needs, but also long term strategic objectives,” said Dhiman Mukherji, Director, Marketing Solutions, LinkedIn India.

    Regular updates on B2B Connect 2012 will be posted on the official website and on Twitter (@LinkedInIndia).

     

  • UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.

    UTV Indiagames launches cricket games on iPhone, iPad

    By A Correspondent

     

    Gaming company UTV Indiagames has announced the launch of ‘WorldCup Cricket Fever’ for the iOS platform. WorldCup Cricket Fever is the first ever game to have special responsive and intuitive touch controls which provide a cricketing experience with ‘as good as real’ shots on the iPhone &iPad.

     

    With vibrant graphics, outstanding visuals and ultra-realistic animation, the game offers a cinematic experience with TV broadcast style-cameras.

     

    Speaking on the launch of WorldCup Cricket Fever, Vishal Gondal, CEO, UTV Indiagames said, “UTV Indiagames has always churned out the best of cricket games in the country. WorldCup Cricket Fever is the first ever cricket game developed with motion capture animation. This technology will give the user a ‘real’ experience of the sport with a wide variety in batting and bowling options. This cricket season, with a host of cricket games available, this game will surely stand out in terms of gameplay, graphics, precision and sound.”

     

    There are three game modes to choose from – Quick Match, Power Play and World Cup Championship. The game includes 14 teams, 6 stadiums (with day/night option) and three difficulty modes – which can all be customized.

     

    WorldCup Cricket Fever will soon be available on the Android, Windows and Java platforms as well.