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  • To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram's Fuel Music Day on March 2

    ArtistAloud.com is back in a new avatar

    By A Correspondent

     

    ArtistAloud.com, the digital platform for independent music has been entertaining audiences with the very best in independent music. With support from the audience and musicians alike for two years since its inception, this digital destination is back in a brand new avatar.

     

    To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram’s Fuel Music Day on March 2. Music Day is going to be the longest webcert with around 50 independent artists performing live for the digital audience. 50 artists, 1 stage, Seagram’s Fuel Music Day is an attempt to connect artists and listeners closely. Also, for the first time ever 50 artists will share a stage and a venue to perform for all music lovers across cities, counties, language and genre.

     

    The Seagram’s Fuel Music Day event that will start at 12pm with artists like Suneeta Rao, Manasi Scott, Shefali Alvares, Shilpa Rao, Harshdeep Kaur, Neha Bhasin performing their favourite numbers. This is the first time ever that 50 artists will come together to perform Live for the webcert. Other stalwarts of music industry like Shankar Ehsaan Loy, Sonu Nigam, Shankar Mahadevan, Kailash Kher are also expected to attend Seagram’s Fuel Music Day to show their support for independent music inIndia.

     

    The 9-hour long webcert attempts to enthrall the audience with absolute mix of genres. From fusion to pop, Bollywood to rock, Seagram’s Fuel Music Day will have something special for every listener. The event will be relayed live to a global audience on www.artistaloud.com from Rang Sharada in Mumbai.

     

    The idea was conceptualized by ArtistAloud.com to celebrate their second anniversary. During the last two years, the website has emerged as the most preferred digital destination for independent music in India. With a promise to offer audiences access to more artists, new genres, multiple releases and music videos, ArtistAloud.com is back in a new avatar.

     

    The website has been revamped with a prime objective of offering unreleased singles – Music First. With the new Artistaloud.com, the consumer now gets a chance to browse the home page that showcases multiple artists and multiple releases at the same time.

     

    With video consumption on the rise, users will now have access to high quality video content on the website. The new revamped website allows full streaming of songs as compared to the previous 30 second samples.  Besides a new layout and structure, the new site will also subsequently introduce a plethora of properties that will live up to its brand promise- ‘Music First.’

     

    ArtistAloud.com is now made accessible through 5 touch points- website, WAP, IVR, APPS and social media. The main objective behind the revamp was to make the site compatible with any device – PC, mobile smart phone, tablets and connected televisions.

     

    ArtistAloud.com is a digital platform that provides music lovers access to unreleased music, which they can sample, buy as well as share with the world. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd, ArtistAloud.com is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The site currently houses original music from over a hundred artistes – both well known and new.

     

  • The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50

    DraftFCB Ulka’s Cogito Consulting & Asterii Analytics Release India 2061 Report

    By A Correspondent

     

    Cogito Consulting and Asterii Analytics present a fitting finale to the Draftfcb Ulka Group’s 50 Year Celebration, with a projection of whatIndiacould be when the Group celebrates its centenary. After digesting reports from over 150 sources, more than 1000 pages of data, talking to experts, economists, academics, a concise form was put in public domain on February 29.

     

    Coming from the context and belief that brands have a potential for immortality and last well beyond brand managers and sometimes even companies and owners, it may be necessary to plan for brands well beyond just the next 3-5 years.  The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50.

     

    Some key aspects of the report on ‘India 2061’.

    • From a pre-dominant rural population today urbanization will lead to rural population constituting to about 43 per cent of the total population.
    • Average life expectancy to go up to 79 years and number of senior citizens to grow from 8per cent  to about 24 per cent  of the population.
    • Within the next 10 years, literacy levels are projected to jump to 95 per cent  with almost complete literacy achieved by about 2030.
    • Internet penetration will touch 92.7 per cent  with over 1592 million users.
    • Per capita income will be up to Rs11,63,000 from the current Rs. 37,000.
    • There will be an estimated 319 million four-wheelers and 573 million two-wheelers making a total of 900 million vehicles on the Indian roads.
    • Number of air travellers will double every decade andtouch 860 million in 2061.
    • Televisions are expected to achieve a 97 per cent  penetration with over 50 per cent  homes boasting of multiple TV sets.
    • Ad spends are expected to grow to Rs33 trillion by 2061 and contribute a wholesome 1.5 per cent  of the GDP.
    • The movie industry acrossIndiawill produce about 2234 films in 2061 i.e. more than all the Hindi movies produced between 1961 and 1991 in India.

     

     

    The knowledge piece has been released in a leading publication and is available on www.cogitoconsulting.com

     

  • Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice

    HBO documentary ‘Saving Face’ wins an Academy Award

    By A Correspondent

     

    Pakistani documentary film ‘Saving Face’, produced by HBO, which uncovers the story of hundreds of people, mostly women who become acid attack victims, was honoured with the Academy Award for best documentary (short) at the 84th Academy Awards ceremony held inHollywoodrecently.

     

    Every year inPakistan, many people – the majority of them women – are known to be victimized by brutal acid attacks, while numerous other cases go unreported. With little or no access to reconstructive surgery, survivors are physically and emotionally scarred, and many reported assailants, typically a husband or someone close to the victim, are let go with minimal punishment from the state.

     

    Directed by Daniel Junge and Sharmeen Obaid-Chinoy; Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice, and follows the charitable work of Dr. Mohammad Jawad, a plastic surgeon who strives to help them go beyond this horrific act and move on with their lives.

     

    A journey of healing and a battle for justice, Saving Face, the 40 minutes documentary will be premiered soon only on HBO.

     

    Launched in September 2000, HBO is the English language movie channel available in South Asia (India, Pakistan, Maldives and Bangladesh). HBO brings the best of Hollywood by premiering top blockbuster movies on television first in South Asia through exclusive licensing deals with more than 16 studios and companies.  It is the only English movie channel to feature cutting-edge award-winning original productions year on year. HBO has won 3 Golden Globe Awards this year. HBO Asia is a joint venture of HBO (a Time Warner company) and Paramount.

     

  • 'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients

    Radio City Connect’s awareness campaign for Pune Strykers

    By A Correspondent

     

    Radio City Connect, the event activation cell of Radio City had organised an awareness campaign for the “Pune Strykers” hockey team at the SGS Mall in Pune. The team was launched on-air and on-ground at the same time. The team launch is said to have been a live event in the mall, along with a flash mob and studio shift. A Radio City studio was created in the mall wherein RJ Sonali went live and treated listeners with the grand proceedings of the launch.

     

    The entire team of ‘Pune Strykers’ introduced themselves to the audience on-ground as well as to the listeners on-air.

     

    Radio City Connect orchestrated a flash mob where the dancers grooved to the ‘Pune Strykers’ Anthem choregraphed by Piyush Malhotra, a renowned choreographer.

     

    Adding to the excitement, Radio City Connect incorporated ‘Minute to Win It’ games for contestants. Merchandises like miniature hockey, bags, key chains and pens were given during the entire activity.

     

    Moreover, a signature campaign was carried out by Radio City Connect that gave the audience a chance to articulate their love and blessings for the team by writing messages and signing on the board.

     

    Ashit Kukian, COO,Radio Citysaid: “We are delighted to launch the Pune Strykers Hockey Team. As a medium that enjoys immense local relevance and personal connect with listeners, we have been able to cultivate a strong expertise in on-ground activations. This is the first time a sports activity has been launched on-ground and on-air simultaneously. I am glad that the response was much more than what we had anticipated. Our effort to create awareness of the team by reaching out to maximum number of listeners and contribute towards adding popularity to the game of hockey has been successful. ‘Radio City Connect’ which is Radio City 91.1 FM’s full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all our clients. Our proficiency in executing on-ground activations has propelled this partnership with the World Series Hockey.”

     

    Mr. Manoj Choudhary, Franchise Owner, Pune Strykers and promoter of Jewel Products said: “World Series Hockey was conceived with the objective of reinvigorating the sport of hockey in India and creating a financially self-sustaining ecosystem for hockey to thrive and grow to become the “sport of choice” for young Indians. We chose Radio City Connect because our team spirit and attitude is synonymous with their brand attitude; leadership, energetic and pep.”

     

    More than 18,000 people are said to have attended this event which was covered by many leading publications and TV channels.

     

    World Series Hockey is a joint initiative between the Indian Hockey Federation and Nimbus Sport. An annual event, World Series Hockey will feature “city-based” teams playing against each other in a “home and away” league, culminating into a multi-header playoff to determine the World Series Hockey Champion.

  • The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com.

    BIGFlix to rev up online movie streaming

    By A Correspondent

     

    BIGFlix, a part of Reliance Group’s digital entertainment business, and Unisys Infosolutions, a leading 360 degree digital provider of VAS content and enterprise messaging solutions, on Wednesday announced their partnership for online streaming of over 200 full-length feature films and music videos on BIGFlix.com.

     

    Commenting on the partnership, Shreyash Sigtia, Business Head, BIGFlix Pvt Ltd said: “BIGFlix+, beingIndia’s first and only movie-on-demand subscription service, offers an exhaustive choice of HD Quality movies to the net savvy movie buffs inIndia, at their convenience, across multiple internet connected devices. We are glad to be associated with Unisys Infosolutions, a pioneer in providing value added services. This association is extremely vital for us as it will provide aid in reaching out to masses effectively.”

     

    “As a constant endeavour to equip consumers with latest blockbuster movies and other video content, this partnership proves to be a step closer to enhance, strengthen and expand the MOD (Movie on Demand) service in India” he added.

     

    Commenting on the announcement, Shelley Chaudhury, founder and Managing Director, Unisys Infosolutions said, “We have grown significantly from a regional content specialist to a strong contender for digital distribution of Bollywood movies, and the partnership with BIGFlix underscores this.  Through this collaboration, we expect to continue playing an essential role in facilitating movie and music producers in increasing the reach of their content to a wider audience.”

     

    Unisys Infosolutions has created a catalogue of new and old Bollywood feature and has also featured popular regional movies as well as over 5000 music videos in more than 15 languages, including Hindi.

     

  • The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country.

    Airtel voted India’s ‘buzziest’ brand

    By A Correspondent

     

    Leading marketing communications portal www.afaqs.com announced that Airtel is the number one in the results of its seventh edition of ‘India’s Buzziest Brands’ – a poll-based survey aimed at measuring the viral effect and customer conversations garnered by brands across India.

     

    Airtel, which has been accorded with the coveted “Buzzy Gold” title for emerging at the top, faced stiff competition from Facebook and Flipkart, which bagged the second and the third spot respectively. As per findings of this poll, Airtel is the only telecom operator to place in the top 10.

     

    The poll was carried out on the website from January 30 to February 7. A total of 60 brands were shortlisted for the poll. Voters were sent a link for voting on their email account to avoid digital ballot-stuffing. On visiting the Poll page on the website, the voters were asked to choose five brands that they felt had the greatest ‘buzz’ in the year gone by from the shortlist of 60.

     

    List of the 15 Buzziest Brands as per the India’s Buzziest Brand Poll 2012

     

    1 Airtel
    2 Facebook
    3 Flipkart
    4 Hero
    5 Samsung
    6 Google
    7 Snapdeal
    8 Cadbury
    9 iPhone
    10 Twitter
    11 Vodafone
    12 YouTube
    13 Blackberry
    14 Pepsi
    15 Nokia

     

     

  • The site allows online premium payment, provides fund value, statements and information on claims.

    ICICI Prudential Life launches mobile-specific website

    By A Correspondent

     

    ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) on Wednesday announced the launch of ‘ICICI Pru Mobile Website’ that provides innovative service options to customers through their mobile phones.

     

    The launch of this mobile website is another milestone in the company’s endeavour to implement technology-centric initiatives to ensure increased convenience and provide the highest quality of service to its customers.

     

    This mobile website can be accessed by any individual by simply typing in www.iciciprulife.com on the mobile browser.

     

    With the launch of the mobile website, the company has successfully enabled customers, prospects and its distribution network to avail various service facilities via their mobile phones.

     

    Speaking on the occasion of the mobile website going live, Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, “Our endeavour has been to introduce technological innovations across our various processes as well as engagements with our customers to ensure increased convenience and efficiency. We closely monitor the changing preferences of an increasingly technology-savvy audience and its need to transact ‘on the go’. The ICICI Pru Mobile website will enable customers to access information regarding their policies as well as enable premium payment through the mobile phones. We are confident that this innovation will be of value to our customers as well as partners.”

     

    ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc.

     

  • PagalPanti appeared in the list of topics breaking globally.

    Red Digital creates the second successful TweetMob for Mirinda

    By A Correspondent

     

    Post the announcement of Mirinda signing up Red Digital for its social media duties and in the back drop of having successfully introduced and executed the concept of a TweetMob, Red Digital yet again created a TweetMob on February 24 for Mirinda. The result this time was even better. Twice in two weeks now, Mirinda TweetMob #tags were one of the most talked about topics on Twitter.

     

    With the hot Indian summer approaching fast, PepsiCo has launched a new campaign for its orange soft drink, Mirinda. The campaign, which orbits around the theme ‘Pagalpanti Bhi Zaroori Hai’, is based on the thought that drinking Mirinda, this summer, is an intense and inescapable experience that leaves one breathless.

     

    “We think of TweetMob as a flashmob on Twitter where our intention is to take over Twitter and engage the twitterati for a certain duration while plugging the brand connect. After the successful execution of the first TweetMob on February 14, it was a challenge for us to out-do ourselves with the benchmarks we set for Mirinda and, more importantly, prove to ourselves that it was not a one-off success by repeating it in a grander manner. It was great to taste success again and take over Twitter,” said Yashraj Vakil, Chief Operating Officer, Red Digital.

     

    The TweetMob started at 3pm on February 24 with a simple question asking people what they thought was crazy enough around them to be called #PagalPanti. The TweetMob lasted till midnight during which Red Digital created and managed conversation around the hashtag ‘#PagalPanti’. Through the TweetMob, Red Digital helped connect Twitter and Facebook users who tweeted about the topic with various Mirinda branded hash tags, creating a plethora of endorsements for the brand.

     

    It wasn’t long before #PagalPanti started trending inIndia. The activity saw 3,700 tweets in the span of 9 hours for @MirindaIndia. Every 50 tweets with #PagalPanti helped the brand reach 7,990 people generating close to 0.6 million views. The brand reach this time was 5 times of what the first TweetMob generated. #Pagalpanti featured among the topics breaking globally and trended in Mumbai,New Delhi,HyderabadandBangalore. @MirindaIndia also saw itself trending in Chennai andHyderabad.

     

    The TweetMob will happen again on March 2 and the following Friday after that.

     

    Commenting on the TweetMob and its success, Harsh Jain, Founder & Managing Director, Red Digital said, “Flashmobs are suppose to be innovative, rebellious and spontaneous. With every flashmob now being represented as a Bollywood song and dance activity, we wanted to showcase their true power in other forms. We chose Twitter because it has become a platform for people to share ideas, collaborate, aggregate and explore new things spontaneously. Twitter is both a place where like-minded people can interact as well as a place for rebels to express their views. We are proud to have created and introduced the concept of the TweetMob; success was just a corollary. The independence of ideating with a bold and social brand like Mirinda has given us this opportunity to explore and innovate. We are thankful as well as determined to create and execute many more path breaking ideas through our association with Mirinda.”

     

    Speaking on Mirinda’s partnership with Red Digital, Ruchira Jaitly, Executive Vice President – Marketing, Beverages (Flavours), PepsiCo India said, “As marketers, we continuously seek ways to engage with the consumers via innovative means. Mirinda’s TweetMobs is a unique innovation on the digital space that utilizes the strengths of the medium effectively to communicate with our consumers on our latest initiative. The idea is fun and youthful and helped to create awareness of our new flavour campaign in a never-before fashion. It is delightful to see the results of this path-breaking idea for the second time in a row.”

     

  • The channel has taken the initiative to felicitate 'real' heroes who make a difference through their daily life and work.

    Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes

    By A Correspondent

     

    Maharashtra has had a special place in the history of progressive India. It has produced leaders who have made a great contribution to the development of the country in all walks of life. Be it politics, music, sports, films, literature, theatre, fashion, business, social service, farming, journalism or medicine, Maharashtrians have scripted many ofIndia’s grand success stories.

     

    In this fame-obsessed time, there are people doing phenomenal work without any expectation of recognition. There are people who have contributed to the society and served their respective fields with the devotion that can inspire many.

     

    A man who collects money in the local trains to build a school. A coach who helps kids succeed at the international level in the forgotten game of kabaddi. A police constable who lost his arm while defusing a bomb. These are the real heroes of our society showing real courage in everyday life.

     

    Zee 24 Taas Ananya Sanman is a unique platform which gives due recognition to these real heroes who have considerably contributed in their sphere of work, but are not recognize, and who avoid the limelight. In the fourth edition of the awards, there are seven categories under which unsung heroes are honoured – Entertainment, Sports, Farming, Education, Environment, Social Service and Bravery.

     

    The recipients of these honours will be felicitated by the hands of veterans of those respective fields. The event will conclude with a lifetime achievement honour to a legendary person. Zee 24 Taas Ananya Sanman 2011 is being hosted in association with Loksatta. Tata Sumo Gold, LIC of India, Axis Bank, Ideal e-live, and Rambandhu Masale are the associate sponsors, whereas TJSB Bank is the official banker.

     

  • Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year

    Neo nets Micromax to sponsor Asia Cup 2012

    By A Correspondent

     

    Micromax Informatics Limited (“Micromax”), the 12th largest handset manufacturer in the world (According to Global Handset Vendor Market share report from Strategy Analytics) has bagged the title sponsorship for Asia Cup 2012 for the second consecutive year. Nimbus Sport and Micromax have entered into an agreement and the event will be now titled as Micromax Asia Cup 2012.

     

    Asia Cup is one of the premier cricketing events which feature the top four cricket teams of the continent (India,Pakistan,Sri LankaandBangladesh) battling to secure the title of Champions of Asia. Micromax Asia Cup 2012 will be hosted byBangladeshthis year and the seven ODI series is scheduled to kick off from the March 11 and will continue till March 23.

     

    Announcing the sponsorship, Yannick Colaco, Chief Operating Officer, Nimbus Sport said: “Micromax is an exciting brand, close to the heart of youth, and one which is a good match to the dynamic and vibrant nature of this event. As we come together, once again to present an action packed cricket series of the year, we expect this event to be an exemplary celebration of sportsmanship.”

     

    Commenting on the association, Vikas Jain, Business Director, Micromax said: “Micromax is proud to be part of the Asian Cup 2012, which is the most coveted cricket championship inAsia. Cricket is not just another sport, but a culture that connects youth beyond boundaries. We are proud to be associated with this game and are elated to continue our patronage and support for the game.”

     

    He added: “The sponsorship addresses our commitment towards building a brand that echoes the pulse of the younger generation. We sincerely hope that the event will be a truly memorable experience for all cricket fans.”

     

    The television coverage of the entire Series is being produced by Nimbus Sport and the broadcast TV partner inIndiawill be Neo Cricket. The event will also be broadcast globally and Nimbus Sport expects to make a separate announcement on the broadcast partners across the world.

     

    Singaporeheadquartered, Nimbus Sport International Pte. Ltd. (100 per cent  subsidiary of Nimbus Communications Limited) is a leading full service sports management company providing end-to-end solutions including rights management, television production, sponsorship sales, event management and sponsor services.

     

    Nimbus Sport currently manages various commercial rights (on long term contracts) for a number of global sports federations including the BCCI (Indian Cricket Board), Bangladesh Cricket Board, Cricket Kenya, ACC and the English Premier League (digital/new media rights).

     

     

    NEO Sports Broadcast Pvt. Ltd owns and operates two channels i.e. NEO Cricket and NEO Sports. NEO Sports offers premium quality global sports including top drawer Football, Tennis, Golf, Badminton to the Indian sports lovers. NEO Cricket is the world’s first cricket centric TV channel and currently broadcasted in 27 countries including US and Canada.

     

  • The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars

    RBNL announces Big Star Young Entertainer Awards 2012

    By A Correspondent

     

    BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd. and Star India, on Tuesday announced the launch of their new offering Big Star Young Entertainer Awards, 2012. The awards have been conceptualized to appreciate and recognise the young stars that have risen quicker than their contemporaries across different genres of the entertainment industry including film, television, music and sports. These are stars that have spent less than 5 years in their respective industries and are poised to become the superstars of tomorrow.

     

    The Big Young Star Entertainer Awards will honour the dedication of these young superstars while applauding their achievements for the year gone by.

     

    These awards will be chosen by a set of esteemed jury members who will nominate the characters and then leave it open for India to vote, leveraging the vast network of RBNL’s radio brand – 92.7 BIG FM.

     

    This is the second initiative by BIG Live and Star India after the success of the BIG Star Entertainment Awards 2010 & 2011, which achieved a rating of 5.78 TVR in its first year and a rating of 4.63 in its second year.

     

    Partners on these awards stand to gain tremendously from the synergies within Reliance Broadcast Network, with promotions across 35 stations in the Hindi speaking belt of 92.7 BIG FM, BIG MAGIC – the regional channel exclusively for the Hindi heartland of UP, MP and Bihar, Spark Punjabi – India’s first international Punjabi Channel, its strong out of home arm BIG Street and a very robust digital marketing plan with BIG Digital.

     

    Commenting on this new initiative, the Company said in a statement: “This is another industry first, which, like all our intellectual properties, is influenced by a high degree of consumer centricity and delivered through engaging ideas and multiple touch points to create unprecedented impact. Our partnership with STARIndiawill ensure excellent synergies coming into play, as we offer the young stars the acknowledgement and encouragement that they deserve. ”

     

  • The Biennial Event, held inDubai, attracts global leadership of PR Industry

    Prema Sagar to speak at 20th PR World Congress

    By A Correspondent

     

    Genesis Burson-Marsteller announced on Tuesday that Prema Sagar, Founder and Principal, will be participating in the 20th Public Relations World Congress (PRWC) to be held Grand Hyatt,Dubaion March 13-15.

     

    Ms Sagar will join a venerated list of speakers including the pioneer of public relations and founding Chairman of Burson-Marsteller, Harold Burson. In a survey conducted by PRWeek, the industry’s foremost periodical, Burson was described as “the century’s most influential PR figure.” Burson, who brings over 65 years of industry leadership, is a singular figure in the world of public relations, having won numerous industry honours, supporting an array of organisations and charities, and serving as a mentor to countless communications professionals.

     

    “I look forward to participating in this wonderful event that draws on the knowledge and experience of so many respected thought leaders from around the world. It’s an opportunity to share and gain perspective on the latest trends and best practices from the best in the field,” said Ms Sagar.

     

    Ms Sagar will be joining an expert panel of public relations professionals scheduled to speak on Wednesday, March 14. The theme of the panel is Public Relations in an age of Dialogue: Opportunities and Challenges. Also invited to speak are Lord Tim Bell, Chairman, Chime Communications; Dr. Herbert Heitmann, Executive Vice President, External Communications, Royal Dutch Shell plc; Khalid Al-Maeena, Editor at Large Arab News and former head of Saudi Public Relations Company and Richard Linning, IPRA President 2011.

     

    Over 500 professionals from over 35 different countries are expected to attend this year’s event. Sunil John, Chairman of the PRWC Organising Committee and Chief Executive Officer of ASDA’A Burson-Marsteller expressed his excitement about the upcoming event. “We are thrilled Prema is able to join what is shaping up to be an incredibly strong lineup. I look forward to welcoming industry colleagues to this part of the world where together we can assess and discuss the myriad challenges our industry is facing, not only here in the Middle East, but around the globe,” he said.

     

    Genesis Burson-Marsteller isSouth Asia’s leading integrated communications firm specialising in public relations, public affairs and digital marketing services. The firm has seven offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis Burson-Marsteller is known for its evidence-based strategy, strategic counseling, innovative execution and strong focus on measurement of results.