MxMIndia

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  • Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.

    Varun Kohli joins Mogae Media as Chief Monetisation Officer

    By A Correspondent

     

    Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media. In his new role, Mr Kohli will be responsible for overseeing the sales of mobile, DTH (direct to home) and other inventory.

     

    “This is a great time for mobile marketing, especially in a country such as India. Mobile, as a medium, offers unique experience and lot of opportunities for advertisers. I am really excited and elated to be a part of Mogae Media, where I would be able to grow this media,” Mr Kohli said.

     

    Prior to this, Mr Kohli was with the India Today group as Associate Publisher for Mail Today for a year and a half.  He brings experience of over 18 years to Mogae. He had begun his career in 1993 with Indian Express and has worked significantly in the print industry with brands such as Amar Ujala, Deccan Chronicle, Hindustan and DainikBhaskar. Kohli is a management graduate from SIMS, Ghaziabad.

     

  • The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference

    5th Mint Luxury Conf to explore future of lux industry

    By A Correspondent

     

    The 5th edition of Mint Luxury Conference will take place in Mumbai on March 23 and 24. The theme for the conference is “Luxury inIndia: At the Tipping Point”

     

    Over the last few years,India’s luxury industry has witnessed significant transformation. The ever-growing Indian market has drawn a lot of attention from across the globe in recent years.Indiahas been a production outsourcing destination for a long time, but now due to a steadily growing economy and globalized businesses environment,Indiahas rapidly transformed into a large market for luxury goods.

     

    In view of the growing importance of the country in the global luxury industry, Mint, from the house of HT Media, has initiated a conference to bring together stakeholders to a common platform.

     

    The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference.

     

    This year marks the fifth anniversary of the Mint Luxury Conference. Among the speakers this year are legendary designers Diane von Furstenberg and Christian Louboutin; Indian design star Manish Malhotra; expert in luxury retail, Michael Ward – MD Harrods; Michael Perschke, Head of Audi India and Anoop Prakash, MD of Harley-Davidson India. The sessions range from the intricacies of design and creativity to the minutiae of the luxury market inIndia. A much anticipated session is the very topical “The Impact of 100% FDI on Luxury” which will see Ajay Dua, former Secretary, DIPP, Ministry of Commerce and Industry, Peter Beckingham, Deputy British High Commissioner to India, and Armando Branchini, Executive Director, Fondazione Altagamma, butting heads on the issue of FDI.

     

  • in its event avataar, Brunch Dialogues is a heady mix of glamour, music, spirits and style which is to be led by Vir Sanghvi

    HT extends Brunch IP to live events

    By A Correspondent

     

    Brunch Dialogues are essentially conversations with the Indian Film Industry that are light-hearted in context, yet deep-rooted in content; just like the weekly Brunch.

     

    However, in its event avataar, it is a heady mix of glamour, music, spirits and style. The endeavour is to be led by Vir Sanghvi;  whom we all know best for his ‘In Conversation’ sessions at the HT Leadership Summit and the ‘Rude Food / Travel’ columns in HT Brunch – that make the Sunday read quite irresistible. It is his inimitable expertise in exploring living biopics and his astute humour, liberally laced with repartees, that forms the central character of this evening.

     

    While the conversations will set the pace for a racy evening, the evening will also have live performances to lift up the mood. It will culminate into a showcase of ‘THE DAMN GOOD LIFE’ – full of Fine Food, Good Wine and Smart Indulgences – something that weekly Brunch encapsulates in print every Sunday.

     

    A host of showbiz icons like Anil Kapoor, John Abraham, Vidya Balan, Ekta Kapoor, Kangna Ranaut, Sanjay Gupta, Naseeruddin Shah, Nana Patekar, Sonu Sood, Mahesh Manjrekar will be attending the event whoch will see some stellar musical performances.

     

  • The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India in Guwahati on Tuesday.

    Long way to go for Indian athletics: Sports journos’ meet

    By A Correspondent

     

    The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India (SJFI) in Guwahati on Tuesday.

     

    While the elite panel comprising former internationals Bhogeswar Barua, Adille Sumariwalla, Sunil Abraham and Tayabun Nesa and eminent coach, Kuntal Roy, spoke generally on a variety of factors, the common refrain amongst them all was the need of a long-term plan, support from within the educational system and the adoption of a supportive sports medicine system for the growth of the sport in the country.

     

    Setting the ball rolling, Bhogeswar Barua, 800m gold medalist at the 1966 Asian Games in Bangkok, was critical of the powers-that-be who controlled the affairs of the Athletics Federation of India, for the failure of Indian athletics to really take off at the world stage. “They have really no genuine concern for the sport. Or for all the gains we have made through the years, Indian athletics could have really made a real impact at the world level by now. Power and pelf are what they are interested at, while the real concern should have been that of the welfare of the athletes.”

     

    Barua also said that there was no point in blaming Indian cricket for the ills plaguing Olympic sports disciplines in the country. “There is enough space to co-exist for all sports disciplines along with cricket. But then, the attempt should be to have a long-term plan which should be backed with some vision.”

     

    Adille Sumariwalla, former National sprint champion, emphasised the need for society to change its approach towards athletics. “The crowds are simply not there at any meet held in this country despite the fact the action provides much more thrill than any other sport. Where else, can one witness competitions in more than one event being held simultaneously other than in athletics.”

     

    Sunil Abraham, also a constituent sprinter of his times, pointed out that things were bound to improve only if the middle class took to the sport in large numbers. “They are our main stay and I see an attitudinal problem as they choose to shun the sport and its excitement without any valid reason. The blame for this could be the lack of commitment of the present generation of athletes despite the facilities being made available to them.”

     

    In her intervention, Tayabun Nesa spoke generally on how the sport had got totally removed from the educational system through the years and stressed on the need for the adoption of a sound system to take advantage of modern sports medicine. “The Government should look seriously into both these aspects if Indian athletics has to go places.”

    Later in the day, the convention was officially inaugurated by 94-year-old Pulin Das, Assam’s first sports journalist, while the daily SJFI newsletter, Guwahati Rocks, was released by Bhogeswar Barua, by handing over the first copy to former National table tennis champion, Monalisa Barua-Mehta.

     

  • Singapore Tourism Board has launched a new marketing campaign for India – 'Singapore -The Holiday You Take Home with You'.

    Singapore aims fresh salvo at Indian tourism market

    By A Correspondent

     

    The Singapore Tourism Board (STB) unveils its latest plan targeted at the India market. “Singapore – The Holiday You Take Home with You”, the third in a series of customised and differentiated marketing campaigns after those in China and Australia, adopts a similar consumer-centric approach by tailoring experiences based on a deeper understanding of the needs of the Indian leisure travellers. By understanding their needs, better quality experiences can also be created and delivered, which is a natural evolution of the YourSingapore destination brand with its emphasis on personalisation of experiences.

     

    Through years of presence and engagements held with Indian consumers, STB has observed changes in the travel habits and needs of Indian travellers. Today, Indian travellers possess a more global worldview and have discerning travel needs. Indian consumers prefer for families to travel and bond together through shared learning experiences. Many also research and plan their own Free and Independent Traveller (FIT) itineraries on the Internet, and are eager to try out and learn new things.

     

    The new marketing campaign will focus on quality tailored offerings that appeal to the Indian audience. The core of the campaign rests on four pillars of enriching experiences, namely family fun, active lifestyle, culinary and romance. Singapore offers the promise of a deeper and more engaging experience beyond a usual holiday; through experiential and shared learning activities, the campaign wishes to draw an emotional connection between travellers and the destination.

     

    Randall Tan, STB’s Regional Director for South Asia, Middle East & Africa, said, “Indian travellers’ preferences have truly evolved;  they are more adventurous and seek much more out of their holidays today. There is greater interest in quality, aspirational and engaging experiences that allow visitors to build deeper relations, as well as acquire new skills and knowledge with their loved ones. They will return home enriched. Our campaign is thus an invitation to Indian travellers to explore an ‘experiential touch-do-and-engage holiday’ instead of the mere ‘checklist holiday’.

     

    The campaign is driven largely by a digital thrust that features online and mobile advertising, a dedicated India landing page on the YourSingapore destination website, and social media engagement, including a Facebook quiz. The dedicated webpage allows easy navigation and customisation of one’s travel itinerary, and also highlights the new enriching itineraries under culinary, family fun, romance and active lifestyle, travel agent listings and travel essentials, along with a social media component to enable travellers to have first-hand information about the latest events taking place in Singapore.

     

    The YourSingapore Facebook page will feature engaging applications and wall posts such as conversations and photos shared by fans, centred around the travelling behavior of Indians to help STB build a direct relationship with Indian travellers. Fans can also participate in the ‘Unravel & Travel’ quiz and stand to win holidays to Singapore. The campaign will also see strategic collaborations between STB and key specialised travel partners like Thomas Cook (India) Ltd. and Mercury Travels to co-create and offer travel packages across the four core pillars of enriching experiences.

     

    Madhavan Menon, Managing Director of Thomas Cook (India) Ltd added, “We are delighted to partner with Singapore Tourism Board on the launch of their new campaign, “Singapore – The Holiday You Take Home with You”. As pioneers of travel, with a vibrant heritage of over 130 years, this unique partnership with Singapore Tourism Board will bring to Indian travellers a truly enriching and experiential range of ‘Active Lifestyle’ and ‘Family Fun’ experiences. In keeping with our strong focus of innovation and exceptional customer service, our tie-up with Singapore Tourism Board further enhances our unique and diverse customer centric product-service portfolio.”

     

    Travel partner Mercury Travels will offer itineraries focusing on the culinary and romance pillars of enriching experiences. Its Chief Executive Officer Mr. Aashutosh Akshikar said, “Holidays are a time for memorable experiences and family bonding. Singapore’s “The Holiday You Take Home with You” campaign brings to the fore experiential travelling that helps strengthen familial bonds. From a romantic holiday to a family vacation, or even from a culinary programme to an active holiday, Singapore is certainly a great holiday destination.”

     

     

  • Junior Editor-2011, an initiative of Dainik Bhaskar, has been recognised by Guinness World Records as "The Largest Writing Competition", by 'Limca World Record' as "The Largest Countrywide Newspaper Making Competition for Children" and also recognised by 'India Book of Records' for "The Largest Number of Manually Prepared Newspapers by Kids."

    Dainik Bhaskar’s ‘Junior Editor’ creates history

    By A Correspondent

     

    Junior Editor-2011, an initiative of Dainik Bhaskar, under the umbrella of Bhaskar Champ’s club has created history by being recognised by Guinness World Records as “The Largest Writing Competition”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.” A total of 67,130 manually created newspapers were submitted by children from 41 cities of 10 states. The activity commenced on February 2011 and culminated in September 2011.

     

    Junior Editor was an exceptional interactive programme with elements of editorial, designing, creative writing and reporting of the major happenings in and around the world. 67.130 participants of class 1 to class 12 manually created their own newspapers using the framework provided in the 8 page templates. These even had creative spaces for subject as varied as ‘Cartoon & Caricature” and ‘Ad Mad – Creativity at its best’.

     

    Vinay Maheshwari, Vice-President- Sales & Market Development, Dainik Bhaskar Group said, “Guinness World Record is just an affirmation of scale. The Junior Editor 2011 has made to all the three relevant records, ‘Limca World Record’ & ‘India Book of Records’ and the participation of 67,130 participants from 592 schools joining in reflects the stature of the club as well as the strong brand presence of DB Group”.

     

    He added ‘The idea behind the initiative was not only to engage kids but the entire family by providing them a smart reader engagement, as the participants were expected not to just cut-paste the information but to give their own interpretation and at times use imagination to complete a story, it definitely had the family interacting as a unit. That was also the focal point of Ideation”. Such initiatives tap the existing enormous potential of strengthening reader connect with the brand.’

     

     

    The participants participated in 2 categories based in level of expertise and expectations. Category- A (Class 1st to 4th), Category- B (Class 5th to 8th) & Category C (Class 9th to 12th). It was interesting to see the spectrum of subjects picked up for making the newspaper by different categories of participants.

     

  • To empower consumers and enable operators to build brand equity with a 26 week campaign across print, television, out of home and digital

    Reliance Broadcast launches ‘Choose Your Set-Top-Box Wisely’ campaign

    By A Correspondent

     

    Digitization is all set to revolutionize the television viewing experience. While operators are undertaking activities to build their brand equity and ensure that they gain from the eminent shake-out, the consumers now understand that the power to enhance their television viewing experience lies with themselves.

     

    Reliance Broadcast Network, which in a little over a year successfully created a bouquet of channels through a well-crafted strategy, has conceptualized a campaign that complements its television broadcast business. Aptly titled ‘Choose Your Set-Top-Box Wisely’, the campaign is tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while also enabling operators to build their brand equity.

     

    Come digitization, the discerning consumer would look for quality, variety and a strong value proposition and operators who have the potential to offer these will stand to gain significantly. Backed by the belief that ‘content is the cornerstone for success’ and a deep understanding of the discerning consumers’ demand for quality and variety entertainment, the Company has positioned its 7-channel strong bouquet to cater to a wide viewer palette:

     

    1.     BIG CBS Prime, a male skewed premium entertainment Channel (male 15+, SEC A, 7 metros)

    2.     BIG CBS Love, the first ever international women’s entertainment channel (female 15+, SEC A, 5 metros)

    3.     BIG CBS Spark, the first ever International youth Channel (4-24, SEC A, 7 metros)

    4.     BIG MAGIC, a variety entertainment Channel for the Hindi heartland (CS 4+ MP, UP,Bihar)

    5.     Spark Punjabi, the country’s first international Punjabi Channel (CS 4+,Punjab, 1mn+)

    6.     BIG RTL Channel in the action space

    7.     BloombergUTV,India’s premier Business news channel (male 25+, SEC A, 7 metros)

     

    With the latest content fromAmericathrough BIG CBS Networks, Indian homes can continue to enjoy an unparalleled viewing experience of their favorite international shows. Similarly, the first international Punjabi channel – Spark Punjabi ensures the PHCHP region also enjoys the best international content, dubbed in their local language. BIG MAGIC is the Hindi heartland’s only variety entertainment channel offering the best home grown content, which meets local sensibilities and is already a favourite amongst consumers. BIG RTL will bring with it some of the best reality and action programming from the world renowned RTL Group, which also houses Fremantle. And finally, BloombergUTV, powered by Bloomberg, the final word in business news globally, offers Indian viewers a differentiated business news viewing experience amongst the monochromatic competitive offering. The channels come together to offer both consumers and operators an excellent offering.

     

    The multi-media campaign will spread across television, radio, out of home and the digital platforms and will be one of the largest initiatives in this space by any broadcaster. The campaign will be further sustained over the next 26 weeks across all Reliance Group platforms, including BIG FM’s 45 station radio network, it’s out of home arm – BIG Street, its 7-channel television network and its digital platforms.

     

    Speaking about the campaign, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “Digitization will usher a new era of television broadcasting and the Choose Your Set-Top-Box Wisely campaign has been conceptualised and designed to benefit multiple stake-holders across consumers, operators and the channels. We are excited to present the most distinctive and eclectic content mix to the Indian viewers through our bouquet of channels, and encourage them to make a wise decision so they can continue to enjoy experience.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • Cleartrip has appointed Samyukth Sridharan as President and Chief Operating Officer.

    Samyukth Sridharan joins Cleartrip as President and Chief Operating Officer

    By A Correspondent

     

    Cleartrip announced the appointment of Samyukth Sridharan as President and Chief Operating Officer. In this role, he will be responsible for providing leadership across the businesses.

     

    Mr Sridharan has a vast amount of experience in scaling businesses in a way that brings considerable value to the customer, the company release said, adding, “Having Samyukth join the team is a further endorsement of Cleartrip’s committed goal of making travel simple. We are optimistic that despite the considerable challenges that exist in the travel space today, Samyukth along with rest of the Cleartrip team, is equipped to provide the most innovative and useful travel experiences to all of our customers and partners.”

     

    Prior to Cleartrip, Mr Sridharan was at the helm of Sales and Marketing for over 18 years across a diverse range of industries spanning FMCG, Insurance, Advertising and Aviation.  Most recently, he served as Chief Commercial Officer at Spicejet, where he led the business expansion, making it one of the leading low-cost airlines in the country.

     

    An IIT Madras graduate with a Post Graduate Diploma in Management from IIM Bangalore, Mr Sridharan is a Marketing Major.

     

  • DNA made a splash by innovating with a 5th colour, promoting Tupperware's newly-launched water bottles.

    Water bottle for the front page of DNA

    By A Correspondent

     

    DNA initiates a path breaking front page innovation on the occasion of World Water Day DNA is known for its revolutionary approach towards almost everything it does and along with the daily news analysis; this English daily is impeccably marching ahead in making a change in the traditional newspaper industry.

     

    On the 22nd of March, when people grabbed their copy of DNA they experienced a refreshing change with a brand new colour on the front page. On the occasion of World Water Day, DNA and Tupperware had teamed up to showcase a new product by this well known high quality smart kitchen solutions company.

     

    Every newspaper, until today was getting printed in a four colour system through an offset printing machine, whose colours namely are CMYK (Cyan, Magenta, Yellow and Black) and occasionally various newspapers experimented with Gold or Silver. But the first time ever, in the history of Indian newsprint industry, a broadsheet has a shade of blue as a part of their printing colour palate and a live edit to make believe the trueness of the Tupperware bottle and making people comprehend a fresh and pure colour of blue on the well deserved occasion of the World Water Day.

     

    “Tupperware was launching their aqua fresh water bottles and we chose World Water day, March 22nd, as it was a perfect fit for the announcement. We wanted to do something exciting for Tupperware and this is when DNA came up with the concept of innovating it in a three-dimensional way. It’s the first campaign of the year for Tupperware and stands as a clear communication for all readers to drink fresh and healthy water”. – Surbhi C. Murthy, AVP, Allied Media This was done to launch the Tupperware bottle that is so pure and perpetual that it could be used for life. There could be no better gift for the readers than this, on the occasion, isn’t it!

     

    “Tupperware’s Aquasafe Bottles provide a quick, sustainable solution to safe, healthy water for consumers. Towards this, we have embarked upon an advertising campaign which is based on clutter-breaking innovation to generate buzz amongst the consumer. Committed to make the world a better place to live in, Tupperware endorses the idea and cause of effective water storage solutions and lends its whole-hearted support to the World Water Day.”  Anshu Bagai, Director- Marketing, Tupperware “Water bottles are a significant part of Tupperware’s range of products. The ‘Sip of Bliss’ campaign was created to celebrate water. What we wanted was to have an innovative kick-start for the campaign. And there could not have been a better way and a better day than the World Water Day, on March 22nd,   to launch it with a special innovation using a special colour to make it memorable and effective”  Jyotsna Chauhan, COO,  IBD India Pvt. Ltd.

     

    “Tupperware’s summer campaign is all about the romance and the sheer bliss of water.  The DNA innovation provided a refreshing twist in taking the idea further.” Jai Singh, Senior Creative Director, IBD Brands, Gurgaon. Explains Mr. Nirmal Kanthode, the DNA Production Head “The printing process had to be altered to create the depth of the Tupperware colour. After the normal 4 stage process, a 5th printing round with a special ink had to be done to create the magical effect. While this sounds easy, doing it for a full run of 6 lakh copies with high speed machines meant meticulous calculations & calibrations to ensure no delay & perfect output. Any shade change would be disastrous & we would have no way to stop it either.”

     

  • Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.

    Sourav Ganguly to lead Pune Warriors in IPL5

    By A Correspondent

     

    Pune Warriors India, the IPL franchise of Sahara India Pariwar, has announced that all-rounder and former Indian captain Sourav Ganguly will lead the side of Pune Warriors India as Captain and Mentor in the fifth season of the IPL, to be played from 4th April, 2012 till 27th May, 2012.

     

    Pune Warriors India team in IPL 5 will don new turquoise blue and silver jerseys. Turquoise blue color stands for zeal, confidence and victory, the very attributes and motto of a Warrior.

     

    The Pune Warriors India’s bowling coach is Allan Donald while Praveen Amre is the batting coach. Paddy Upton is the mental conditioning and high performance coach of the team.

     

  • The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.

    Maruti Suzuki will not shut down car production at Gurgaon

    By A Correspondent

     

    During a media interaction, Maruti Suzuki’s top management had announced plans to set up a diesel engine manufacturing plant in Gurgaon. Some sections of the media had taken this to mean that Maruti Suzuki would shut down production of cars in the Gurgaon plant and shift car-making to Gujarat. The company has clarified that there is no plan to stop production of cars in the Gurgaon plant, and car-making operations at the Gurgaon plant will continue.

     

    A statement from Maruti Suzuki said, “The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant. The company will continue to increase production at Manesar, where a third plant with an annual capacity of 2.50 lakh units is coming up. Once the capacity in Manesar is fully utilized, the company plans to set up a new facility in Gujarat. Together, the facilities at all three locations – Gurgaon, Manesar and Gujarat – will be used by the company to manufacture vehicles to meet market demand.”

     

  • Fans can participate for a chance to win a trip to a 2012 NBA Finals game.

    Ten Sports and NBA launch ‘Biggest Fan Contest’

    By A Correspondent

     

    The National Basketball Association (NBA) and Ten Sports will kick off the first-ever NBA Biggest Fan contest on March 31. NBA fans who tune in to NBA games on Ten Sports will be able to answer trivia questions for a chance to win the title of NBA Biggest Fan and a trip to the United States for a 2012 NBA Finals game.

     

    From March 31 till April 26, a trivia question will be asked during each NBA game broadcast on Ten Sports. Fans will have 24 hours to respond to each question via SMS, and will become eligible to win after registering on Tensports.com. The two fans who answer the most questions correctly will be named NBA Biggest Fan and win a trip to the U.S. to experience the NBA Finals.

     

    The NBA will promote the contest across its digital and social media assets in India to engage more fans. Ten and the NBA will produce a series of vignettes highlighting the winners’ experience at the NBA Finals which will air on Ten Sports and NBA.com/India during The Finals.

     

    “We are happy to be part of the NBA Biggest Fan contest to find the most dedicated fans of the NBA in India,” said Atul Pande, CEO of Ten Sports. “This contest reaffirms our commitment to grow NBA viewing in India through various marketing initiatives.”

     

    “We are excited to launch the first-ever NBA Biggest Fan contest with Ten Sports to provide our fans with the chance to win a trip to witness live NBA action,” said Matt Brabants, NBA Senior Vice President, International Media Distribution. “Thanks to our partner Ten Sports, we were able to create an exciting way to actively engage fans and reach out to new audiences while driving viewership for NBA broadcasts on Ten.”

     

    The NBA has comprehensive television coverage in India this season. Taj Television, which operates the Ten-branded sports channels, televises up to three live games per week on Ten Sports. Live games air each Tuesday, Thursday and Saturday throughout the season with replays of each game in prime time. Ten Sports also televises the NBA’s marquee events live, including NBA All-Star, the NBA Playoffs, the Eastern Conference Finals and the NBA Finals.

     

    The NBA has been actively developing basketball in India since first visiting in 2008 with the Basketball without Borders program. Since then, the league has staged a number of grassroots basketball development programs in the country including Jr. NBA/Jr. WNBA and the Mahindra NBA Challenge, the largest, multi-city, community-based basketball league in India. Approximately15 players and legends from the NBA and WNBA have visited India to conduct basketball clinics and engage fans including NBA All-Stars Dwight Howard, Pau Gasol and Baron Davis.