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  • Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.

    Saevus packs a bag for ecology

    By A Correspondent

     

    Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.

     

    A two-day launch event at the Little Rann of Kutch saw sessions by eminent guests – Dr Satya Kumar –Professor, Wildlife Institute of India, Sandesh Kadur- Eminent Wildlife Photographer, and Subrata Dutta – Managing Director, Samsonite, South Asia. The focus on the sessions was wildlife photography tips, filming wildlife, mountaineering, wildlife conservation and the association of Samsonite with Saevus. Samsonite’s connection highlights corporate involvement in promoting wildlife and natural history along with a morning safari at the Little Rann of Kutch.

     

    The Little Rann of Kutch is rich in biodiversity and is an ecologically important area for wildlife. Many local and migratory water birds like cranes, ducks, pelicans, flamingoes and land birds like sand grouse, frankolins and the Indian bustard find home at this place.

     

    It has been nominated as a bio-sphere and World Heritage Site by UNESCO.

    Saevus magazine aims at popularizing the beauty and diversity of Indian nature and Wildlife through stunning visuals, and aims at uncompromising quality to capture the imagination of every Indian who loves nature, wildlife and the outdoors.The magazine will be available on stands and specialty bookstores from March 2012. The editorial team includes Sree Nandy-Editor-in-chief, Sandeep Mall-Managing Partner, Santanu Nandy-Publisher and Dhrotiman Mukherjee-Head of Photography.

     

    At the launch of the magazine, Mr Mall said, “Saevus aims at offering its readers a side of wildlife and nature they have never been exposed to.  We couldn’t have thought of a better place than the Little Rann of Kutch to unveil our magazine because here is where the idea of coming out with the magazine was born.”

     

    Subrata Dutta, Managing Director, Samsonite, South Asia said, ”At Samsonite we have believed in stepping out and travelling the world. When this proposal came to us we thought it to be a great platform to showcase ourselves as partners to not just travellers but the various medium that makes one travel. I am hopeful of the great response Saevus will receive and I wish the entire team great success on behalf of Samsonite.”

     

  • Ushers the power of TV advertising to hundreds of SME businesses

    Amagi announces operations in 35 cities

    By A Correspondent

     

    Amagi Media Labs, the pioneer and leader in smart advertising on television, has announced its recent entry into tier-1 and tier-2 cities across the country with more than 400 small and medium businesses using Amagi platform for local TV advertising.

     

    Since the launch of Amagi platform nationally last year, hundreds of retail and regional advertisers across categories – education, jewellry, apparel, real estate, FMCG, white goods and auto dealerships have flocked to the platform to advertise on premium national TV channels.

     

    Amagi’s co-founder KA Srinivasan said: “Though every business dreams of being on national television, very few could afford it earlier. Through Amagi’s Smart Advertising TV platform, small and medium businesses have now been able to advertise on premium national TV channels at ultra low rates – targeting specific cities or regions.”

     

    Amagi offers smart advertising on TV in over 35 cities, including metros, tier-1 and tier-2 cities. Amagi has partnerships with 15 satellite TV channels, including leading news, music, lifestyle, movie and regional entertainment channels as well as more than 50 cable MSOs acrossIndia. Amagi platform is ideally suited for regional brands that want to reach their target audience without paying for wasted coverage.

     

    Hundreds of advertisers acrossIndiahave reaped strong benefits by using Amagi platform. SS Bhamra, Chairman, JLPL said: “I have used Amagi Smart Advertising platform to build my brand in Punjab on national TV channels at a very low cost – my campaign using Amagi Media has delivered overwhelming response from our customers and has helped position JLPL as the developer of choice in Punjab”

     

    Saumil Pandya, Vice President, MAS Financial Services Ltd, Ahmedabad said: “Amagi’s Smart TV Advertising platform is a boon for regional brands. I can now get the best of both worlds – national TV and local rates. Coupled with Amagi’s creative services, this platform has helped me get both branding and response at a reasonable budget”

     

  • Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.

    Tamil KBC begins on Feb 27

    By A Correspondent

     

    A game show that has been played across 116 countries in 83 languages in the past 13 years, the ‘Who Wants to be a Millionaire?’ format is being brought to Tamil audiences by Vijay TV and Big Synergy, in the form of ‘Sunfeast presents Neengalam Vellalam Oru Kodi powered by Cadbury Dairy Milk’ which hits the small screen on February 27, airing Monday-Thursday at 8 pm.

     

    The show “Neengalam Vellalam Oru Kodi” on Vijay TV will be hosted by actor Suriya, and promises a whopping amount of Rs 1 crore to be won; an amount that can change a common man’s life forever.

     

    Actor Suriya says, “From the moment I walked onto the sets of ‘Who wants to be a millionaire’ I knew that this was more than a mere game show.  In the short span that I have spent on this iconic brand, I can assure you that this show is not only about money but about people, their lives, the relevance of money and different perceptions of it across varied strata of our society.  I thank Vijay TV for having me host this and go through a whole new experience.  We have done our best and now we wait , like any other big movie release, hoping the audience loves the show as much as we joyfully lived every minute of it.”

     

  • Actor Suriya is putting his weight behind the show too, and with a combination of media being used to promote it, it’s all systems go for Neengalam Vellalam Oru Kodi which launches on Monday

    Tamil KBC ropes in both national and local advertisers

    By A Correspondent

     

    Dubbed as the biggest property of the Tamil television industry, Neengalam Vellalam Oru Kodi, or Kaun Banega Crorepati in its Tamil avatar, has closed deal with both leading national and local players who will be featured on the show. Just like KBC 5 which saw several brands riding on its success, its Tamil counterpart too has been successful in roping in brands on the show. While the show is being presented by Sunfeast, it is powered by Cadbury Dairy Milk and associate sponsors include 7UP, Tata Docomo, Nano 2012, Muthoot Fincorp, UniverCell (retail), Nathella Jewellery (retail), Aachi Masala (retail) and Arun Excello (retail). In total 10 brands are already on the show and the few that are left on the inventory are expected to close by the time the show goes on air on February 27.

     

    K Sriram, General Manager, Vijay TV said, “There has been brilliant response to the show as advertisers see value in this property and have seen its success from other parts of the world. On KBC Tamil one can see a good mix of national advertisers along with local retail players. We have ensured exclusivity in terms of category for our advertisers, hence giving them maximum visibility without conflict. There is a tremendous buzz around the show which has been aptly created with a 360-degree marketing campaign with some unique use of media.”

    It is learnt that around 200 OOH options have been engaged for the show. R Balachandran, Senior VP, Vijay TV, shared details: “We have used a combination of media including bus shelters, bus backs, hoardings, mobile hoardings, shared auto, cinema posters among others. The innovative bit is our use of shared autos that have become quite popular in Chennai and this is probably the first time this medium is used, especially because these autos are used by the middle and lower middle class who form a huge part of our TG. Also we have used an entire local train with KBC branding.”

    Besides there is an attempt to create a larger than life image for KBC with false jacket, full page advertising and being present on digital platform including Facebook, YouTube and other prominent websites. The Hindu and Dinathanthi have been used in print. Also there are spots running on Vijay TV to engage viewers. Radio spots are used too. Not to forget that host Suriya has pulled all stops to give his full attention to the show and be more than just its host.

    In all the marketing budget for the show would be around Rs 8 crore, and with all the efforts, Vijay TV is confident that this will be a profitable venture right from the word go though Mr Sriram was unwilling to quantify how much this show would contribute in their growth. On the back of this show, three new fictions are planned which will be launched in March, April and May respectively.

    “Most importantly KBC Tamil has been a learning experience in how to create a sustainable campaign which was started in December and will continue till the show is on,” concluded Mr Sriram.

    The show will be aired Monday-Thursday at 8 pm.

    Also read:

    Star’s Vijay TV hopes to win big with Tamil KBC, nets superstar Suriya as host:

    http://www.mxmindia.com/2011/12/vijay-tv-banks-on-kbc-for-growth/

  • INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies.

    INMA in LA to host digital revenue models and transformation strategies

    By A Correspondent

     

    INMA World Congress will hold a two-day conference on May 6-8 in Los Angeles on digital revenue models and transformation strategies. Earl J Wilkinson, Executive Director and CEO INMA said, “We have a fantastic program coming together for the INMA World which will be pushing our industry to identify new growth paths and revenue models under the theme “New Oxygen, New Growth. This will be a conference of aspiration and strategy, and I encourage participation in a program that will transcend national borders and media boundaries.”

     

    Some of the speakers at the conference focusing on digital revenue models and transformation strategies include Digital Revenue Models of the Future by Michael Lamb, Principal, McKinsey & Company. As news publishers aim to price content and get consumers to pay for digital access, McKinsey & Company has developed a four-point look at what media companies should be prioritising in the next five years. They include consumer-paid content, next-generation premium display advertising, how to build lead-generation networks, and video. Learn about the best practices across media companies and the strategies behind these best practices.

     

    Christian Unger, CEO, Ringier AG will talk on Digitisation, Diversification, and Entertainment. Ringier has a 180-year-old history of innovation. Recent years were all about the transformation from a traditional (print) publishing company to a digital and diversified media and entertainment house. This presentation will outline the course Ringier decided to take and experiences made on this journey. Ringier is a Switzerland-based media company with newspapers, magazines, and more in eight European countries as well as China and Vietnam.

     

    The Anatomy of Transformation will be delivered by Clark Gilbert, President and CEO, Deseret News Publishing Company. The Internet is forcing choices. If made definitively, these focusing decisions can lead to new growth and successful transformation. Most newspapers are unwilling to make these tough choices: inching their way down in print costs, still trying to cover every type of story, and trying to do both print and digital in the same organisation. The Deseret News has had unprecedented growth in both print and online areas by focusing its editorial emphasis on stories that are distinct to its voice for faith and family. This has enabled the company to double print circulation, launch a national Sunday, and create a separate digital division – leading to double-digit audience growth and three straight years of 50%+ online revenue growth. This session will focus on the organisation, financial, and content implications of a digital-first strategy.

     

    The early registration deadline is Friday, March 9.

     

  • Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.

    Discovery Channel and TLC ranked amongst the top 5 most trusted TV brands in India

    By A Correspondent

     

    Discovery Network Asia Pacific’s two flagship channels in India – Discovery Channel and TLC have been ranked amongst the top 5 most trusted television brands in India by The Brand Trust Report 2012.

     

    Discovery channel has been ranked third, ahead of all the Hindi general entertainment and sports channels. TLC has been ranked fifth, ahead of all lifestyle, English entertainment, English news and English movie channels.

     

    Rahul Johri, Senior Vice President and General Manager, Discovery Networks Asia-Pacific, South Asia said: “This recognition by the Brand Trust Report 2012 is a reflection of our strategy to entertain viewers across India with the highest quality and differentiated non-fiction programming like Curiosity, Man Woman Wild and Swamp Brothers. We would like to take this endorsement as a source of encouragement for our future endeavours in creating new genres, trends and programme formats that resonate with the Indian audience.”

     

    Discovery Channel, India’s leading non-fiction channel, entertains viewers in multiple languages with a range of programming across genres including natural history, survival, technology, engineering, wildlife and India. TLC, India’s favourite lifestyle channel, since its launch in 2004 presents refreshing entertainment on travel, food, fashion, luxury, wellness and many other exciting lifestyle trends.

     

    N Chandramouli, CEO, Trust Research Advisory, publishers of The Brand Trust Report, India Study, 2012 said: “It is prestigious that Discovery Channel and TLC have been ranked third and fifth, respectively, among television brands by influencers-consumers in the 15 cities of the study. The study reflects how deeply Discovery Channel and TLC are trusted as measured by a comprehensive Brand Trust study on TRA’s proprietary 61-components.”

     

    The Brand Trust Report (BTR), compiled and released annually is the result of an exhaustive survey undertaken by the Trust Research Advisory (TRA). The methodology includes BTR questionnaire which is designed to illuminate approximately 425 aspects of brand trust, of which 391 were directly brand-related. The study also questioned respondents about two other important brand trust influencers – brand recall and the trust-experience of brands, the latter of which they were requested to furnish reasons for.

     

    The Brand Trust Report, India Study, 2012 research was conducted among 2718 ‘influencer’ respondents across 15 cities. The study was the most intensive undertaken on Brand Trust across the globe, generating nearly 2 million data points and 17,000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust.

     

    Discovery Communications is the world’s number 1 non-fiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 130-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com.

     

    Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization’s focus areas include Research, Publishing, Trust Training, and Licensing.

     

  • Domestic companies are spending over Rs 1,200 crore on social media campaigns: Assocham

    ‘Social media is an explosion’

    By A Correspondent

    Companies in India have gauged the might of social networking and are currently spending over Rs 1,200 crore with 30 to 40 per cent of marketing budget on digital media according to the findings of a study titled ‘Explosion of Social Media: Transforming The Corporate Business Scenario,’ by The Associated Chambers of Commerce and Industry of India (Assocham).

     

    Releasing the highlights, Assocham secretary general DS Rawat said, “Goods and services worth about Rs 23,000 crore are traded currently on the social networks across the world and the figure is likely to swell to about Rs 1.35 lakh crore by 2015 with India’s share likely to cross Rs 10,000 crore mark during the course of next three to four years.”

     

    It was observed that majority of start-ups, leading national and international companies operating in India are embracing the social media to enhance their business and on an average spending anywhere between Rs 2 lakh to Rs 50 lakh a year on social marketing campaigns.

     

    A large number of national and multi-national corporations in India are using the services of social media management companies that help small, large brands to manage, heighten their social network presence and maximise their exposure in the newsgroups and newsfeeds of the people logged on the social networks.

     

    “The significance of social media in the current scenario can be gauged from the fact that the department of information technology (DIT) has recently advised all government departments to make the most of social media in their day-to-day work and communicate with citizens effectively,” said Mr Rawat.

     

    Assocham interacted with about 1,400 directors, chief executive officers, chief financial officers, chairmen, managing directors, executive directors et al from sectors as diverse as BFSI (banking, financial services and insurance), auto, FMCG, manufacturing, IT, telecom, biotech, education, infrastructure, consumer packaged goods and healthcare to ascertain the extent of their spending on online activities and about 75 per cent of them said that they have doubled their spending on social media this year.

     

    “Companies both large and small are turning to social media platforms as the percentage of internet users on social networking sites continues to climb,” said Mr Rawat while releasing the survey that was carried out in Ahmedabad, Bangalore, Chennai, Delhi, Kolkata, Mumbai and Pune between April and August. “Brands today cannot afford to ignore the significance of social media as a key medium to target their identified customers and connect with them,” said Mr Rawat.

     

    Companies are taking advantage of social media to advertise, launch new products, study consumer behaviour pattern and communicating, interacting directly with their customers and wooing new clientele. Assocham interacted with 200 representatives of various companies in Delhi and about 60 per cent of them said that they have a dedicated staff who work round-the-clock and are constantly plugged into the web to monitor online traffic on their web portals.

     

    As many as 110 respondents said that they have hired employees specially for their social and interactive media cell who perform the task of tracking conversations, blogs, discussions, chats on social networks to ascertain the consumer preferences and perceptions towards their products and services. Nearly 40 per cent of respondents in the city said that started their campaigns on social networking websites with a tiny budget and clocked revenue of about three to four times their budget in a span of about five to six months terming it a successful venture.

     

    Almost all the respondents said that their dependency on traditional print media for advertisements has reduced drastically and people logged on social networks are their core target group and social media allows them to directly interact with consumers Currently, there are over six crore mobile internet users and about eight crore users using internet across India.

     

    Facebook, Twitter, YouTube, Google+, Linkedin, Orkut, Hi5, Friendster and BigAdda are certain popular social networks used by companies in Delhi to carry out their social media campaigns. “Low cost coupled with higher visibility and wider reach on social media is the grave reason behind this surge in number of companies cashing in on inevitable social media platform to reach young customers as highest number of active social media audience in the country is in the age group of 15 to 25 years,” the Assocham study emphasizes.

     

  • The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months.

    OOH brand awareness for Om Logistics by JCDecaux

    By a Correspondent

     

    The client brief to JCDecaux was to create awareness about brand Om Logistics and its services. Om Logistics is the flagship company of Om Group, an Indian multi-modal logistics company. The outdoor campaign has been executed by JCDecaux in the city of Delhi.

     

    The idea behind the campaign was to give Om Group a higher visibility and appeal. The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months. JCDecaux displayed the creatives of the different business verticals of Om Group. The creatives were displayed on seniors and pole-mounted MUPIs in some of the prime locations in Delhi to draw attention of the commuters. The area around Pragati Maidan was used for the campaign to gain mileage during the exhibition season.

     

    The TG for Om Logistics are individuals or companies involved in the logistics of supply chain management. The objective of the campaign was to create a lasting impact and to increase brand awareness through outdoor campaigns.

     

    Lalit Kumar, Assistant Manager, Marketing, Om Logistics said, “This campaign has created impact on the arterial routes and vantage locations with its large formats and creatives. The campaign gripped people’s attention and succeeded in attracting our TGs.”

     

    Alok Duggal, General Manager, Sales, JCDecaux India said, “We are glad that we have been able to build brand awareness for Om Logistics. We always look forward to partner with niche brands and support them in reaching their objectives.”

     

  • New offices inU.K.,Canada,India,Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year

    AdoTube announces new offices spanning 5 continents

    By A Correspondent

     

    AdoTube, the in-stream video advertising technology company owned by Exponential, announced on Monday five new offices expanding AdoTube’s global footprint to now cover North America, Europe, Asia-Pacific, the Middle East andAfrica. The five new locations -London,Toronto,Mumbai,Singapore, andDubai- will help capitalize on the reported 1.2 billion online video viewers watching videos globally.

     

    In announcing this expansion, AdoTube is also unveiling a rebrand including a new site, logo and look and feel to cater to its expanding global audience. The new website has gone live and can be viewed at www.AdoTube.com.

     

    “Access to broadband technology has spurred global consumption of online video across multiple devices,” said Steven Jones, Chief Strategy & Operations Officer, AdoTube. “AdoTube is well positioned to help brands benefit from that shift by delivering highly engaging and relevant campaigns in online video content. Our expansion into EMEA and APAC brings those capabilities to a much wider audience.”

     

    AdoTube is headquartered inNew Yorkwith offices in three otherUScities, as well Romania, Russia and Melbourne, Australia. Heading the London office is Niall Hogan,UK Commercial Director, and Tiernan Jinks, Senior Sales Manager, who both join AdoTube from Tribal Fusion UK. Carolyn Cramer, Exponential Country Manager,Canada, will lead from the Toronto office along with Michael Prytz, AdoTube’s Director of Sales, Canada. Vijay Kundari, Director of Sales, and Pooja Gupta, Senior Business Manager, will cover most of Asia-Pacific from AdoTube’s Mumbai and Singapore offices. Kundari joins AdoTube fromIndia’s largest media company, Web18, and Gupta previously worked with Tribal Fusion. Covering both the Middle East and Northern Africa from the Dubai office is Amer Attyeh, Business Manager. Amer was previously responsible for developing Tribal Fusion’s presence in the same area.

     

    AdoTube is a global in-stream advertising technology company. Its powerful and flexible technology provides a complete video advertising platform offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. AdoTube is part of the exponential Group of online businesses – a technology-enabled media services company headquartered in Emery ville, California with operations in 37 locations worldwide.

     

  • Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.

    New comedy show on 92.7 BIG FM

    By A Correspondent

     

    While the primary expectation from radio continues to be music, the very next is humour, a nation-wide passion and cutting across all SECs, it is exceedingly playing a critical role in entertainment. Now 92.7 BIG FM is upping its humour quotient with one of the best humour poets ofIndia, Surendra Sharma.

     

    The Radio Network, which was adjudged the ‘Radio broadcaster of the Year – 2011’, continues to cater to the tastes and requirements of its listeners with ‘Hansi ke Rang Surendra Sharma ke Sang’. In keeping the mood of the Holi, the show will launch on March 5 exclusively across 25 stations of BIG FM in the Hindi belt.

     

    The well-crafted humor show will see the King of comedy Manoranjan Surendra Sharma at his best while:

    Solving queries and challenges of listeners in his own inimitable style.

    Taking on human follies and the ill of society with his humorous poetry.

    Giving listeners the flavour of ‘chaar laina’, poker face and comic sketches of himself and his wife which are legendary.

    Promising to keep the audiences hooked to the station through ‘chhed chhaad’ on the airwaves.

     

    The show will premier across the markets of Mumbai, Delhi, Rajasthan, UP, MP, Jharkhand, Punjab, Haryana, Himachal Pradesh and Jammu. The enormous reach across the markets, and with this kind of humor appealing to a more mature audience base, ‘Hansi ke Rang Surendra Sharma ke Sang’ offers audiences the best evening entertainment, while offering marketers an excellent opportunity to connect with a diverse audience base that meets their communication requirements.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS, – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG MAGIC, which is positioned as India’s only channel exclusively for the Hindi heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.

    Two new shows on History Channel

    By A Correspondent

     

    History TV18 announced the launch of ‘History Har Din’ – a user generated content initiative for online, social media and other platforms and ‘The Greatest Indian’ – the channel’s first big-ticket local production in association with CNN-IBN.

     

    History Har Din is an innovative UGC (user generated content) concept where viewers are invited to share instances from their life when they too have made history. The pioneering format is a first by any factual entertainment channel in the country and is based on the channel’s brand position of ‘History Made Everyday’ – that history is more about achievement and is made every day by ordinary people doing extraordinary things.

     

    Through this initiative, viewers are invited to share images or videos that capture their life’s biggest successes, turning points, most inspiring and endearing moments or just plain fun experiences – anything which they believe were points in time when they truly created history. Entries can be submitted by visiting HistoryHarDin.in.com. The best of the ‘history making’ stories will be telecast on the channel in the coming months.

     

    While History Har Din is about regular people, the channel’s first joint production with CNN-IBN, ‘The Greatest Indian’, features India’s best known faces. The initiative is set to trigger a national debate on: “Who is the greatest Indian afterIndependence?” The show format is based on a path-breaking series featured on BBC called ‘The Greatest Briton’. Launched in 2002 in theUK, the initiative reached out to millions of viewers and broke significant viewership records there. An astounding 21 countries have successfully adopted this format since then.

     

    History TV18 is now available in English, Hindi, Tamil, Telugu, Bengali, Gujarati, Marathi and now Urdu.

     

    Speaking on the occasion, Ajay Chacko, President, A+E Networks | TV18, said: “The initiatives truly exemplify what History TV18 stands for – the celebration of human spirit to succeed and achieve against odds – to make History. While History Har Din celebrates the human spirit through achievements of regular people, ‘The Greatest Indian commemorates those who have made invaluable contribution to the nation, through popular vote. Through these initiatives, we believe we will make significant inroads towards our objective of broad basing the genre.”

     

    Rajdeep Sardesai, Editor-in-Chief, IBN18 Network, said: “At CNN-IBN, we have always believed in celebrating the idea ofIndiawith all its unmatched diversity. What better way than to partner History TV18 in this path-breaking programme to find out who is the greatest Indian after Gandhi. In today’s world of social media, every Indian has a chance to be part of this inclusive debate and we hope that millions will join us in this exciting adventure.”

     

    “History TV18 has successfully created a special place for itself in the minds of Indian audiences with its edgy, lively, fast-paced and differentiated content. The channel has already begun to whet the audience’s appetite for more of its kind. With the launch of these two initiatives, the channel is all set to engage with viewers in more ways than one,” said Salman Khan.

     

  • It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi

    With Moradabad launch, Hindustan now pan UP and Uttarakhand

    By A Correspondent

     

    Hindustan Media Ventures Limited (HMVL) recently launched its 10th edition in the state of UP from Moradabad. With this, Hindustan completes its footprint across the two states of Uttar Pradesh and Uttrakhand. It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

     

    Commenting on the launch, Benoy Roychowdhury, ED, HMVL said: “Moradabad is a unique region of Uttar Pradesh that has placed India on the global map through its exports of over Rs2,200 crore of brass artifacts annually. Through the launch of our Moradabad edition, Hindustan now serves the entire footprint of Uttar Pradesh and Uttarakhand – two progressive and prosperous states with a rich, cultural heritage.”

     

    Sharing his views on the launch, Amit Chopra, CEO, HMVL said: “With our launch in Moradabad, we mark the completion of our journey of expansion that began in 2005. We now serve this economically powerful and culturally rich zone. As in our other markets, Hindustan will work to create reader delight through a high-quality newspaper and continuous engagement. We will become partners in progress for the citizens of the region. I am confident that Hindustan will emerge as the preferred newspaper for the people in this region.”

     

    Rajan Bhalla, (Head-Marketing, Strategic Businesses – HT Media) said: “The core proposition of Hindustan is ‘Tarakki ko chahiye naya nazariya’ – central to our brand and activation campaigns. We approached Moradabad with this very distinct perspective. Our Election Campaign “Aao Rajneeti Karein” reflects our commitment towards the state of UP and creating positive social impact.”

     

    Hindustan’s Moradabad edition has started with a strong 1.1 lakh circulation, a number that is unsurpassed in that zone. Moradabad launch comes on the back of the recent Aligarh edition launch which continues to progress by leaps and bounds; setting new benchmarks of journalism and reader connect.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan and Kadambini and the news website livehindustan.com. Hindustan, which is the fastest growing daily in the country has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi, with a Total Readership of 3.75 crore.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.