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  • Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.

    Disney Channel’s Doraemon Movie delivers the best ratings

    By A Correspondent

     

    The premiere of Doraemon – Nobita’s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas  which was telecast June 5.

     

    The channel received an overwhelming response across all channels with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in allIndiaduring the primary telecast of the movie.

     

    The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC).

     

    The viewership in certain markets was particularly noteworthy withPunjab(1 Mn+) showcasing double digit TVR with 10.55. This was followed byDelhiat 8.71 TVR, UP at 8.11 TVR, among others.

     

    “It is wonderful to see kids and families enjoy Disney Channel’s rich menu of content. Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” said Natasha Malhotra, VP and GM, Walt Disney Television International India.

     

    Across the week, over 17.9 million individuals and 6.5 million kids tuned into movie from All India.

     

    In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India in October 2011.

  • The new features are designed to bring the users a clutter-free, non-intimidating experience

    NDTVProfit.com in brand new avatar

    By A Correspondent

     

    NDTV Convergence has launched its financial and business portal NDTVProfit.com in a new avatar as a one-stop destination for live market data, research and expert insight and business news.

     

    The website is focused on the fast growing community of investors in the country, many of them first-timers, and provides financial tools, easy and intuitive access to detailed and relevant data, tips and know-how to help power personal wealth creation.

     

    The website has launched a brand new portfolio tool, which is convenient, easy-to-use and very secure, to track and plan not just an individual’s wealth, but also that of his entire family.

     

    Riding on its close, convergent relationship with NDTVProfit, the new website also brings the user the opportunity to interact one-on-one with experts and anchors, get stock recommendations and tips in real-time on the popular program “Buy or Sell”. The website also offers the users a chance to become a guru in his/her own community on the Profit board.

     

    Additionally, a new video pod makes it easy to access NDTVProfit’s programming in hundreds of easy-to-consume videos. The users can also view their favourite shows on the site.

     

    The new features are designed to bring the users a clutter-free, non-intimidating experience as they tracks markets live, gets experts’ views and immediate insight on market dynamics and a great viewing and reading experience.

     

    Geodesic has collaborated on the website with NDTV Convergence as the technical partner.

  • The respondents feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance

    [PR Channel] Social media empowers to changes the world, says youth

    By A Correspondent

     

    In a nationwide survey conducted amongst the youth of India, nearly 76 per cent believe that social media empowers them to bring change to the world. They are convinced that causes for women and movements against corruption can be driven through this medium that is now growing as a source for information. In fact, as many as 28 per cent source information from social media sites whereas around 54 per cent prefer a mix of print, television and social media.

     

    With a sample size of 1200 in the age category of 18 to 35 years, covering the major cities of Delhi (NCR), Mumbai, Kolkata, Chennai, Hyderabad and Bangalore, the survey titled Youth in the day and age of Social Media conducted by Indiabiz News & Research Services, clearly shows that the youth feel empowered by the ability to express themselves and make their own choices.

     

    The respondents indicated that while they primarily engage in this space to connect with peers and garner information, they also feel that they almost influence consumer choice, human rights and social change, politics and policy making and corporate governance.

     

    What in many ways rebukes those who think that the youth believe only in symbolism, best described by clicking on the ‘like’ button for a Facebook group, about 70 per cent believe that ground realities cannot change by merely being part of a group. A lot more work on ground is needed.

     

    These trends are obviously turning into being areas of concerns for politicians and even corporations (who now engage a lot in this space). What would be a cause of concern for them is that anti-corruption has emerged as the most prominent social cause endorsed by 32 per cent of the respondents and 35 per cent of the youth saw protection of the girl child and violence against women as a significant issue.

     

    The power of this space, even though it cannot be measured in a comprehensive manner, is indicated by the increasing number of hours spent by the youth there. An India Biz survey conducted a year ago stated that this age group spent about an hour on social media sites. Now the time spent is one to two hours. And the advent of smart-phones, according to 82 per cent of the respondents, has helped increase connectivity.

     

     

    What is evident is the growing sense of empowerment that the youth of India feel with social media. They choose their friends, determine which group they should be associated, pick information that they think matters to them, influence public debate and reject or accept icons or leaders. As stated in one of the many comments, ‘Social media can always create revolutions – positive or negative is upon its moderator and how the debate evolves.’

  • ad:tech announces two more industry heavy weights as keynote speakers, among a total of over 80 speakers

    ad:tech New Delhi 2012 gets bigger, better and bolder

    By A Correspondent

     

    ad:tech, world’s No.1 Digital Marketing, Media and Advertising event, has announced a lineup of global thought leaders as keynotes for the 2012 edition. The first Indian edition of ad:tech held earlier this year was oversubscribed with as many as 2,500 delegates attending the event.

     

    With the promise of getting bigger, better, and bolder, the second edition will feature more number of tracks and sessions in the conference, a larger exposition area, and will be held over three days instead of two days.

     

    ad:tech New Delhi 2012 will also showcase more than 80 industry stalwarts as speakers, including 7 ground breaking keynotes. Shiv Singh, Global Head of Digital, PepsiCo Beverages; Gian M Fulgoni, Executive Chairman & Co-Founder, comScore, Inc; Kent Wertime, President and Representative Director, Ogilvy & Mather (Japan); K K, Chief Operating Officer, Ogilvy Asia Pacific; Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn.

     

    Commenting on ad:tech New Delhi 2012 Rammohan Sundaram, Event Chairman, ad:techIndiaand Founder, CEO & Managing Director, Networkplay Media Pvt Ltd said: “Just like the last edition, we promise to make ad:tech New Delhi 2012 a confluence of leading global digital marketing experts. The event will cater to the best in marketing, advertising, digital, media and communications industries to empower organizations with knowledge to adapt to the ever changing digital marketing ecosystem.”

     

    The agenda for ad:tech New Delhi 2012 includes two parallel tracks of insightful panel discussions with 18 sessions conducted by experts from the advertising, media and marketing industry. “It is ad:techNew Delhi’s attempt to provide an ideal networking platform for like-minded professionals to facilitate meaningful conversations to explore new avenues in the digital advertising arena,” adds Mr Rammohan.

     

    The last edition in April 2011 included presentations by global experts like Babs Rangaiah, VP Global Communications Planning Unilever, Yahoo’s CMO, Elisa Steele, Google’s India MD, Rajan Anandan, among several others.

     

    It was at ad:tech New Delhi 2011 that David Fischer, VP of Advertising and Global Operations officially announced that the social networking site Facebook had crossed 25 million users inIndia.

  • The company has also started the 'Adopt a School' program to increase awareness about the importance of maintaining good oral habits

    Colgate’s ‘Oral Health Month’ focuses zero cavities

    By A Correspondent

     

    Colgate-Palmolive (India) Limited (Colgate), the market leader in oral care and the Indian Dental Association (IDA), rolled out its annual national awareness program – ‘Oral Health Month’ (OHM), earlier this week.

     

    Spread over two months – December 2011 and January 2012, Colgate and IDA will focus on creating awareness to fight cavities and instill the importance of good oral hygiene through dental check-ups, across the country. This year, a unique ‘Adopt a School’ initiative has been kicked off, where school children, as ‘Little Dentists’, will spread the message of good oral care habits in community schools.

     

    Actor Raveena Tandon visited one such program atSacredHeartHigh School, Andheri, to extend her support and urge mothers to play an important role in the dental care of their children. Raveena Tandon said: “Colgate needs to be commended for an initiative of this scale. Given the dramatic changes in lifestyle and food, cavities are a growing concern for today’s generation. All mothers should insist on their children brushing twice a day to maintain a healthy mouth.”

     

    The ‘Adopt a School’ program is a new initiative by Colgate to increase awareness about the importance of maintaining good oral habits. As part of this ongoing school program, ‘Little Dentists’ will reach out to children in community primary schools, spreading the message of good oral care hygiene and pledge for ‘Zero Cavities’.

     

    During the ‘Adopt a School’ program, 10 Little Dentists fromMKESHigh School, Malad, visited over 250 children ofSacredHeartPrimary School. They spoke about their own oral care regime and the importance of good oral habits to prevent cavities. They introduced five important care tips for dental care recommended by Colgate. The ‘Little Dentists’ encouraged the students of Sacred Heart High School to avail of the free cavity check-ups organized at their premise as part of Colgate’s ‘Oral Health Month’. Furthermore, all participating school children pledged to invite their friends and family members to sign up for a free cavity check-up and practice good oral hygiene.

    Rekha Rao, Vice President Marketing, ColgateIndiasaid: “At, Colgate, it is our continuous effort to spread awareness around good oral care. Focused initiatives like the ‘Adopt a School’ during our ‘Oral Health Month’ are an important way to reach children and mothers. This year, in association with IDA, we will create oral care awareness in approximately 10,000 schools reaching out to 20 lakh school children acrossIndia.”

     

    Dr. Ashok Dhoble, Hon Secretary General, Indian Dental Association said: “We are delighted to partner with Colgate in this national awareness program that has grown phenomenally in the past seven years. This year we are looking at over 25,000 dentists to support and spread basic oral health education and awareness among the masses, especially in the interior rural areas.”

     

     

  • A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere

    TopGear announces the 2011 awards, names Audi RS5 as ‘Car of 2011’

    By A Correspondent

     

    The country’s most exciting auto awards, TopGear Magazine Awards 2011, have been announced. Supported by Principal Mutual Funds, Wrangler, Zync Tablets, the TopGear Awards was one glitzy night with the who’s who of the nation’s auto industry, corporate houses and celebrities in attendance. With Black Dog Easy Evenings in charge of beverages, it was but natural to have Party Hard Drivers as the responsibility partner. With professional drivers in charge of dropping people home, nobody drove back drunk.

     

    And the Car of the Year 2011 is the fast and fierce Audi RS5. “It’s not a conventional choice, but TopGear is never about conventions,” said Girish Karkera, Editor, TopGear magazineIndia. BBC TopGearIndia, the Indian edition ofTopGear,UK’s best-selling auto magazine, has been in place since 2007. Instead of calling celebs and famous people to drive about 40 cars in a single day to pass a verdict, TopGear relies on its own editorial teams to drive and spend quality time with cars round the year.

     

    Commenting on the TopGear Awards, Tarun Rai CEO Worldwide Media said “2011 has been an exciting year for cars and bikes inIndiawith over 50 launches across categories. We are happy that BBC Top Gear magazine is the first to announce the best cars of the year. It is a comprehensive list that includes the Most Beautiful Car and the Best Value for Money Car besides another nineteen categories.”

     

    The TopGear car of the year is never about value for money or depreciation or a car that will sell by the hordes. A TopGear car is one that simply excites you and has you searching for reasons to take your car out even if you want to get nowhere.

     

    “While the RS5 isn’t exactly a value for money car, in terms of performance it’s right up there with supercars, but costs less than half of a supercar, is extremely usable and practical on an everyday basis,” explains Girish on the team’s choice.

     

    Other winners included the Maserati MC Stradale for Driver’s car of the year, the Volvo XC60 for SUV of the year and the Maruti Swift for Small car of the year. This year also sees the introduction of some new categories like Hypercar of the year – the Koenigsegg Agera – and the Reader’s Choice car of the year – Mahindra XUV 500 and cabriolet of the year – Audi R8 Spyder. “It’s a good problem to have.Indiais seeing the launch of several new cars and bikes that don’t fit into old niches. For instance, we have a Bike and Superbike of the year. And over the past couple of years the line between a bike and a superbike is beginning to blur, which only shows the way the market is headed.”

     

    Other winners include :

    Most beautiful car of the year – Aston Martin Rapide

    Luxury car of the year – Maserati Quattroporte

    Family car of the year – Skoda Rapid

    Sedanof the year – Renault Fluence

    Value for money car of the year – Mahindra XUV 500

    Bike of the year – Honda CBR 250

    Superbike of the year – BMW R1200GS

    Interior of the year – Volkswagen Passat

    Engine of the year – AMG 5.5-litre V8 Bi-Turbo

     

     

  • The online platform will help like-minded PC users to share and discuss ideas, and form project teams to develop these ideas into workable plans.

    Lenovo launches online network for idea sharing

    By A Correspondent

     

    Computer maker Lenovo has announced the launch of the Do Network (donetwork.lenovo.com), an online platform designed to inspire people to turn their big ideas into positive outcomes.

     

    The Do Network, building on Lenovo’s “For Those Who Do” brand campaign, extends Lenovo’s promise to empower the communities the doers operate in with the best tools, technology and resources.

     

    The focal point of the Do Network is an online space where like-minded Indians can unite to share and discuss ideas that they are passionate about, and to form project teams to develop these ideas into workable and concrete plans.

     

    The Do Network will also serve as a platform to connect these project teams to other people in the community who will act as mentors and lend their skills and expertise.

     

    “Through the Do Network, we want to create not just a platform but a movement that brings Doers together to push the limits on collaboration and creation, and inspire them to turn their great ideas into something meaningful and tangible,” said Shailendra Katyal, Director, marketing, Lenovo India.

     

    Lenovo will set up a Do Lab in India where the top 10 finalist teams will work with the mentors to discuss and refine their projects.

     

    The Do Network will comprise a series of four 90-day contest cycles, with different themes and thematic challenges introduced for each cycle.

     

    The first cycle will be based on the theme of ‘Innovation through Technology’ where teams have to come up with new ways of using technology to create solutions that address the tough problems that exist in their communities. The cycle will run till March 7, 2012. Interested participants can submit their project ideas at donetwork.lenovo.com

     

    Project teams will be required to work on one of the four challenges issued – portable education, traffic jam or products progress. The fourth, a wildcard challenge, will also be provided to allow Doers to pursue their individual ideas that may not fall under the specific challenge categories, but still fit with the theme.

     

    Rajiv Makhni, Managing Editor for Technology, NDTV, New-Delhi; Rajan Anandan MD Google India, India; Mahesh Murthy, Managing Partner, Seedfund; Kishore AK, CEO & Co-Founder at Althea system will act as mentors for the participating teams.

     

    The mentors will guide the project teams throughout the contest and will be part of the selection process for the top 10 finalists.

    The winners will receive the prize money of $25,000 as seed funds to put their projects to practical use.

  • The sponsorship is significant for India as Ricoh is also an Official Partner of the Barclays ATP World Tour Finals and also sponsors a host of other ATP Tour events.

    Ricoh joins as official sponsor for Aircel Chennai Open 2012

    By A Correspondent

     

    Ricoh, which specializes in the office and production printing markets, has announced its association with the Aircel Chennai Open 2012 as an Official Sponsor. The $450,000 Aircel Chennai Open, operated and organised by IMG Reliance, isIndia’s only andSouth Asia’s premier ATP World Tour Open 250 event.

     

    The tournament will be held from January 2 to 8, 2012 and will see in action an impressive line-up of Indian and International players including world number 9 Janko Tipsarevic and world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.

     

    Ricoh is also an Official Partner of the Barclays ATP World Tour Finals and also sponsors a host of other ATP Tour events, hence the association with India’s only premier ATP World Tour tennis event is a testament to the stature of the tournament.

     

    “The ATP is the region’s elite tennis arena and this partnership reflects our continued commitment and dedication to going beyond simply streamlining the document processes at the events we sponsor,” said Majima Nobuaki, Ricoh Asia Pacific’s Managing Director.

     

    Fernando Soler, the Tournament Director and Head of Tennis, IMG Worldwide, said: “It is a pleasure to have Ricoh on board as a sponsor for the Aircel Chennai Open. The support from global corporations such as Ricoh is a testimonial for it and for the growing popularity of the game inIndia.”

  • Shemaroo Entertainment pays fulsome tribute to the evergreen hero of Hindi cinema, Dev Anand, with dedicated YouTube channels showcasing the songs picturised on him.

    Your fill of Dev Anand on Shemaroo

    By A Correspondent

     

    Shemaroo Entertainment salutes the energy of the evergreen romantic hero of Indian Cinema – Dev Anand. No one can forget the puffed hairstyle, his angular, swinging walk, his sing-song dialogue delivery and the songs picturised on him.

     

    Now you can watch all your favourite Dev Anand songs on FilmiGaane, a channel by Shemaroo Entertainment on YouTube http://www.youtube.com/playlist?list=PL12C875791E905B04&feature=view_all.

     

    The channel has about 150 evergreen Dev Anand songs, and one can also can enjoy specially created playlist of songs featuring Dev Anand with his wife Kalpana Kartik at http://www.youtube.com/playlist?list=PL90731E2132821A1D&feature=view_all

     

    The channel also has a special playlist of Dev Anand’s collaboration with S D Burman which can be on accessed at http://www.youtube.com/playlist?list=PL1D403A1C0FF73A93&feature=view_all

     

    The channel also provides free preview of 15 minutes of Dev Saab’s movies Asli Naqli and Jali Note at http://www.youtube.com/watch?v=EpJluh0nkhM and http://www.youtube.com/watch?v=yThGz0U33vY

     

    The channel also provides a link, https://www.facebook.com/events/227571690647532/?notif_t=event_invite, where viewers can share thoughts about his work.

  • Tibrewal is set to join as Business Head, South & West and Ramakrishnan has joined as the Head of Marketing

    Pankaj Tibrewal and Rajesh Ramakrishnan join HT

    By A Correspondent

     

    Mr Pankaj Tibrewal is set to take over from Mr Salil Sadanandan as Business Head, South & West, HT Media Group. Mr Sadanandan joined HT Media in May 2008, and led from the front. Today the Mumbai edition, in a highly competitive market, is a strong and clear No 2 in readership as well as in advertising volumes.

     

    Rajiv Verma, Group CEO, HT Media Group, said: “It’s never easy to let go of such passionate leaders but it’s only fair that a leader who has contributed so much to our enterprise must be enabled with this opportunity.”

     

    Mr Tibrewal comes to HT Media from the Future Group where he was the COO and Business Head for Pantaloons. At Pantaloons, Mr Tibrewal established global best practices in retail and implemented a new customer-first strategy, and, under his leadership, Pantaloons achieved an annual growth of 30-35%. Prior to the Future Group, Mr Tibrewal worked with McKinsey and Company in their Chicago office. Previous to this, he was an entrepreneur.

     

    Mr Tibrewal holds an MBA from Kellogg School of Management at the Northwestern University and an MS in manufacturing systems from the University of Texas at Austin. Mr Tibrewal’s wife, Pallavi, also an MBA from Kellogg, works for Disney, heading heir accessories & footwear licensing.

     

    Mr Tibrewal will be reporting to the Rajiv Verma in his new endeavour.

     

    Mr Rajesh Ramakrishnan has also joined Hindustan Times as the Head of Marketing. Mr Ramakrishnan will initially be responsible for the marketing of the Hindustan Times brand in the North and the East.

     

    Mr Ramakrishnan is an alumnus of BITS Pilani and XLRI Jamshedpur, and has over 17 years of experience in Sales and Marketing across companies like Reckitt Benckiser, Marico and Pepsico. He has worked on a diverse set of brands including Cherry Blossom, Kurkure and Quaker. His last assignment was Head, Global Marketing with Apollo Tyres.

     

    Commenting on his joining, Shantanu Bhanja, VP Marketing, HT Media, said: “Mr Ramakrishnan combines a strong sense of result-orientation with an ability to bring the best out of people. He will bring exceptional Marketing depth to our biggest Brand and key markets”

     

    Apart from being a marketeer, Mr Ramakrishnan is also a passionate photographer whose work has been exhibited, as also published in several magazines and newspapers. He also conceptualized and shot two calendars over the last two years, with prominent celebrities, in support of NGOs.

     

    Mr Ramakrishnan’s wife Nirupama Subramanian is a Corporate Trainer and also the author of the best selling novel Keep the Change.

     

    Mr Ramakrishnan will report to Shantanu Bhanja, and consequent to this, Diptakirti Chaudhuri, Marketing Head, HT Delhi.

     

     

  • Saregama ties up with UTV Bindass to revive mainstream popular music

    Saregama, UTV Bindass tie up for music talent show

    By A Correspondent

     

    Saregama India has announced the launch of a new platform for popular mainstream artists to reach iconic heights in the music world called ‘Saregama’s Icons Nxt’ with UTV Bindass.

     

    Saregama will create original music and will promote it on UTV Bindass. The initiative has yielded five exciting young talents and their performances will be showcased on UTV Bindass in a variety of contemporary genres. The artists that are being featured are of the likes of Samar and Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory.

     

    Apurva Nagpal, MD, Saregama India said, “There has been a huge vacuum in the pop genre in India for many years. This is an endeavour to resurrect the genre.”

     

    Adarsh Gupta, Business Head-Music, Saregama India said, “Saregama Icons Nxt with UTV Bindass is a platform to launch a wave of new artists year-on-year for reviving mainstream popular music. We believe that going forth this will be the leading platform for creating music icons of the next generation. We have tied up with several partners to promote this flagship property across platforms.”

     

    Keith Alphonso, Business Head – UTV Bindass, said, “There is nothing new about the innate connection between music and youth. The youth has consistently defined the next wave of music. To create the next generation of music icons we are pleased to partner with Saregama Icons Nxt to promote the country’s finest and most talented young musicians. Through this partnership we look forward to further strengthen our connect with music and thereby with our audiences too.”

     

    David MacDonald, Head of YouTube Partner Operations, Asia Pacific said, “We’re very excited to see a leading industry label like Saregama stepping forward to give budding singers and artists a platform to showcase their work and earn the praise they deserve. India is home to many talented singers and YouTube is a democratic platform that provides a unique opportunity to every individual to express themselves and pursue their passion online. Over the years we’ve seen many artists use YouTube to showcase their work, connect with their fans and become a overnight success. We’re confident that initiatives like these will go a long way in recognising and celebrating the independent artists in the country.”

     

    Talent house, a global talent networking portal that addresses artists across creative initiatives is also supporting the endeavour, having agreed to front the search for this property for the next five seasons. Arun Mehra, CEO, Talenthouse India said, “Talenthouse is the world’s largest collaborative platform undertaking crowd sourcing creative invite’s for globally renowned industry names like U2, Metallica, Lady Gaga, Maroon 5, etc. We, at Talenthouse India are excited and looking forward to provide opportunities for creative artists to showcase their talent in India. Saregama India will be the perfect collaborative partner for the same”.

     

    Flipkart, one of the largest Indian online shopping stores, has come on board to promote and retail the artist albums with heavy online support across platforms. They have initiated a pre booking feature for sale of CDs online.

     

    Nokia has partnered Saregama India to launch the music of these talented artistes on Nokia Music Unlimited service – Nokia’s revolutionary digital music service for its devices. Mr Viral Oza, Marketing Director, Nokia India, said, “India certainly needs more platforms like Saregama’s Icons Nxt, given the enormous musical talent out there waiting to be explored. We are sure that our partnership with Saregama India will contribute towards promoting independent music in the country.”

     

    The other brands associated with the property are Planet M which will promote and sell the music albums of the artist; and Big Cinemas the leading multiplex chain for promoting the property across their multiplexes.

  • Ajay Garkal, Principal Associate of PR Grid, received the 'Most Effective Media Communication' award at the Global Awards for Brand Excellence during the recently concluded World Brand Congress 2011 in Mumbai.

    PR Grid wins global ‘effective communication’ award

    By A Correspondent

     

    Ajay Garkal, Principal Associate of PR Grid received the ‘Most Effective Media Communication’ award at the Global Awards for Brand Excellence, known for their global recognition and celebration of leading marketers, who have shown innovative leadership in their fields, during the recently concluded World Brand Congress 2011 in Mumbai.

     

    The World Brand Congress, which was held at Taj Land’s End in November, is the single largest rendezvous of the best brains behind some of the world’s most successful and sought after brands. The focus of the two-day Congress in Mumbai was to discuss and influence the issues for innovation and change. The event was attended by over 1000 CMOs, brand custodians, marketing heads and other top echelons of brand experts across the world.

     

    Commenting on the achievement, Mr Garkal said, “Our endeavour is to consistently communicate in a credible and concise manner with the media and as a firm we are proud of the sound communication channels and understanding that we have been able to create and sustain between our clients and the media that covers their respective segments and industries.”

     

    The speakers for this year included Rohit Deshpande, Professor of Marketing, Harvard Business School; Shane Gibson, author of Guerrilla Social Media Marketing; Sandipan Ghosh, Global Head, Marketing, Tiffany Foods Limited; Magnus Aspegren, Director-Singapore Studio, BMW Group (Designworks USA); Chris Aubrey, VP Global Retail Marketing Sport Performance, Adidas AG; Prodipta Sen, Executive Director, Alpha G:Corp; and. Jonathan Kopp, Global Digital Director and Partner, Ketchum; among others.

     

    The World Brand Congress 2011 was supported and sponsored by Godfrey Phillips, Mahindra Rise, ESSAR, Reliance, Alpha G:Corp, Century Ply, HP, Nokia, LG, Servo, TATA Housing, LIC, Canon, Aircel, IBM, Max New York Life, Intel and Ericsson among others.