MxMIndia

Category: & More

  • CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.

    CNBC TV18 Prime HD goes experiential

    By a Correspondent

     

    Targeted towards affluent male consumers across age groups, Aurora Comms is running its latest campaign on the new CNBC-TV18 Prime HD channel across electronics stores. Currently running in Mumbai, Delhi, Bangalore and Ahmedabad, the duration of this campaign is three weeks.

     

    Aurora Comms uses multiple television panels displayed in electronic stores to create an experiential zone for brands. While some of the brands use the medium as pure-play display medium, for some it also works as experiential or sampling. The business news channel is being broadcast live at various Croma Stores across multiple cities. The channel has also taken some facades for branding as a part of their out of home campaign.

     

    CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store, creating an ambience of High Definition broadcast.

     

    Mr Samir Vithlani, Director – Key Accounts, Aurora Comms said, “It is our endeavour to deliver to targeted consumers in a contextual manner. Croma attracts intellectual consumers and therefore we worked on offering branding and showcasing the channel across these stores.”

  • History Channel is now available on Mobile TV across major operators and has drawn a strong positive response in social media.

    History being made on Digital platforms

    By A Correspondent

     

    History, the world’s leading factual entertainment channel, which debuted its India edition on October 9th, 2011 and reached out to 45 mn viewers within a month of its launch, is now available on the Mobile Platform. The channel has taken a step further to offer thrilling and action packed content from its channel to the viewers across the country.

     

    History will be available on both platforms – Live Streaming as well as Video On Demand on GPRS enabled mobile phones. To access the application, the user will have to send the keyword “HISTORY” as an SMS to 51818. The user can chose to either view the channel or key episodes from a particular show.

     

    This service is available via Mobile TV across all leading mobile operators on such as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom. There will be different subscription charges based on the package viz. daily (Rs. 7/-) or monthly (Rs. 150/-) based on the user’s choice. The service will soon be available in other Indian languages as well.

     

    Said Ajay Chacko, President, A+E Networks I TV18, “It is our endeavour to ensure that our innovative and cutting edge content reaches every possible audience with access to a screen – be it a TV screen, a computer screen or a mobile phone screen. By making HISTORY available on the mobile platform, we have once again taken a step in the direction of broad basing and growing this genre in India.”

  • Madison Public Relations (A Unit of Madison World) has recently signed on many new clients from diverse verticals.

    New clients for Madison PR

    By A Correspondent

     

    Madison Public Relations (A Unit of Madison World) has recently signed on many new clients from diverse verticals.

     

    Healthcare: Apollo Hospitals – Bengaluru, a tertiary care flagship unit of the Apollo hospitals group,
    Infrastructure: Indian Society of Heating, Refrigerating, (ISHRAE) & J.K. Cement, one of the largest cement manufacturers in Northern India.

     

    Food: Godrej Tyson, India’s premier poultry and vegetarian products manufacturer and marketer, with strong brands such as Real Good Chicken and Real Good Yummiez.

     

    Lifestyle: Carat Lane, India’s first and largest online diamond and diamond jewelry portal.

     

    Commenting on the new wins, eena Gidwani, CEO, Madison PR said, “We are delighted to sign on these new businesses in our different offices and are looking forward to creating interesting and impactful campaigns for them across the country.”

  • The e-paper on the app, the first of its kind, allows readers across the world to read the day's newspaper on their iPad just the way they would read a printed copy.

    The Indian Express, now on iPad

    By Akash Raha

     

    The Indian Express has launched its app for the iPad, allowing readers to read the e-paper on the Apple handheld. Within days of its launch, it was among the top ten free applications on the Apple iStore on Monday. The reader-friendly app has much more than the regular newspaper app – it also has the day’s e-paper, an electronic version of the print edition.

     

    “There’s a growing need, across the world, for news and analysis from India that’s insightful, credible, and trustworthy. That’s what the Express is all about,” said Shekhar Gupta, Editor-in-Chief, The Indian Express. “And we are committed to delivering this content to readers wherever they are, whatever device they use. The Indian Express iPad app is the logical next step after our print, web, mobile and Kindle editions.”

     

    The e-paper on the app, the first of its kind, allows readers across the world to read the day’s newspaper on their iPad just the way they would read a printed copy. The e-paper has pages and sections of the paper’s different editions. There is a dedicated photo section that carries swiftly downloadable pictures of the day.

     

    Launched by the Express Group’s online division, the app is free. The app also allows readers to browse through live news stories and articles from The Indian Express’s web site too (www.indianexpress.com.) It includes dedicated sections on business, sports, fashion, editorials, opinion pieces and a photogallery.

     

    The app integrates easy sharing of content on social networking platforms such as Facebook and Twitter. Readers could also forward links of articles they like to their friends through e-mail besides and save the articles for subsequent reading. An app user guide has been put up on the newspaper’s website, too.

  • Ten Sports has entered into a long term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India playing matches the next four years from major men’s hockey tournaments from around the world.

    Ten Sports gets hockey deal till 2014

    By A Correspondent

     

    Ten Sports has entered into a long-term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India-playing matches the next four years from major men’s hockey tournaments from around the world.

     

    Atul Pande, CEO Ten Sports, said, “Our long-term agreement with FIH reaffirms our commitment to bring  the best sports action to our viewers, and this new agreement for telecast of the best of men’s hockey, Champions Challenge and Champions Trophy, reaffirms our commitment to grow the sports business and consolidate our position as the leading sports broadcaster.”

     

    Leandro Negre, FIH President, added, “We’re delighted to extend our long-term partnership with Ten Sports for a further four years.  This deal is of unprecedented value to FIH, not only in terms of the record license fee, but also for us to guarantee hockey fans and FIH sponsors unparalleled exposure for the world’s best hockey events on the subcontinent’s most-watched sports channel.”

  • Sports content provider ESPN STAR Sports (ESS) has announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

    Sanjay Kailash is ESPN’s EVP, Head of Sales (India)

    By A Correspondent

     

    Sports content provider ESPN STAR Sports (ESS) today announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

    Mr Kailash will have an expanded role with the overall responsibility of delivering revenue for various streams of the business including Advertising, Affiliate Sales, Digital Media and Event Management Group. He will continue to report directly to ESI’s Managing Director, Aloke Malik.

    Said Mr Malik: “As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions. This will allow us to explore more opportunities and develop focused propositions for our business partners. Sanjay’s in-depth knowledge and cross-industry experience will help ESPN Software India further reinforce and broaden its business in the sub-continent, and I believe the organization will benefit from his contributions through this new role.”

    Mr Kailash has been with the company for over 10 years, having made significant and consistent contributions to the Ad Sales function. Most recently, Mr Kailash led the ICC Cricket World Cup Ad Sales effort and set new benchmarks in the media industry. In addition to Mr Kailash’s Ad Sales experience, he has developed a deep understanding of the various facets of this business, and forged strong relationships with clients and key associates over the years. He has been keenly involved in the Programming & Scheduling aspects of the business and contributed to the start-up of the Event Management Group in India, as well as growing the Digital Media business for the company.

    T S Panesar will continue to head Affiliate Sales including both Cable & DTH business and Ad Sales will be led by Anup Govindan, both of whom will report to Sanjay Kailash.

    ESPN STAR Sports India’s content line-up includes major sports events across the globe, such as the top cricket rights for premium International Cricket Council events, the successful Champions League Twenty20 as well as international and domestic cricket from Cricket Australia and the England & Wales Cricket Board; Grand Slam tennis events including the season-opening Grand Slam of the Asia/Pacific in the Australian Open along with the iconic Wimbledon Championship; top quality football in Barclays Premier League; premium motorsports events in Formula 1 and MotoGP; the Golf Majors such as The Masters, US Open and The Open Championship, in addition to the highly-anticipated London 2012 Olympic Games scheduled to begin in July next year.

  • Latest additions include Movies Now, Suvarna News 24X7 & Zee 24 Ghante Chattisgarh.

    Tata Sky expands its channel offerings

    By A Correspondent

     

    Tata Sky, the leading Direct-to-Home service provider, has announced the addition of three new channels to its vast line-up of relevant channels for its subscriber base of over 8 million connections.

     

    A strong advocate of offering a wide range in every genre, Tata Sky has added MOVIES NOW to increase the Hollywood movie quotient on its platform. And continuing in the endeavour to offer channels that mirror the voice of the nation; Tata Sky has also launched Suvarna News 24X7, Asianet’s Kannada news channel from the heart of Karnataka and Zee 24 Ghante Chattisgarh, the only 24-hour satellite news channel in Chhattisgarh.

  • Ormax Media’s quarterly study shows Amitabh Bachchan and Ram Kapoor top television popularity charts

    Amitabh, Ram Kapoor are top of the pops

    By A Correspondent

     

    According to the ninth edition of Ormax Media’s quarterly study Characters India Loves (CIL), Amitabh Bachchan (Kaun Banega Crorepati) and Ram Kapoor (Bade Achhe Lagte Hain) are the most favourite non-fiction and fiction characters on television respectively.

     

    This ninth track of CIL was conducted in October 2011, with a sample size of 3477 respondents in six cities – Mumbai, Delhi, Ahmedabad, Lucknow, Indore & Jalandhar, in the 15-44 years age group.

     

    Amitabh Bachchan leads the non-fiction popularity list with a staggering 57 percent share. A very successful season of his show Kaun Banega Crorepati (Sony) ended this week.

     

    Ram Kapoor leads with 12 percent share in a more fragmented fiction category, ahead of past leaders like Anandi (Balika Vadhu) and Jethalal (Taarak Mehta Ka Ooltah Chashma), as well as Priya, his wife in Bade Achhe Lagte Hain.

     

    The CIL report is available to subcription to broadcasters, advertisers and media agencies.

  • In addition to heading the newspaper's editorial team in Mumbai, Mr Majumdar will also be responsible for the editorial administration of the Web, Magazines and Books editorial teams.

    BS elevates Shyamal Majumdar to Exec Ed

    By A Correspondent

     

    Business Standard has elevated Mr Shyamal Majumdar as Executive Editor. In addition to heading the newspaper’s editorial team in Mumbai, Mr Majumdar will also be responsible for the editorial administration of the Web, Magazines and Books editorial teams… he will be the editorial interface with the business departments for these operations, an internal communication said.

  • MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

    Smriti Krishna is MSM’s Sr VP, HR Head

    By A Correspondent

    In their continuing efforts to get the best talent on board MSM, the network has announced the appointment of Ms Smriti Krishna as its Senior Vice President and Head of Human resources.

    Ms Krishna recently relocated to Mumbai from Singapore where she was Vice President and Head of HR for NBC Universal Asia Pacific. Prior to Singapore, she has worked in New York, Tokyo and India with the General Electric Company (GE) and its affiliates in significant HR leadership roles.

    Ms Krishna has a rich background in Human Resources and has been recognized for her work on driving many leadership-based, talent development practices and establishing HR as a strategic and integral part of the organization.

    She started her career with Xerox India before joining GE in 2000. She has an MBA from IMI, New Delhi and is a BA in Psychology Honours from Lady Shri Ram College, New Delhi.

    Commenting on Ms Krishna’s appointment, Mr Man Jit Singh, CEO MSM said, “We are glad to welcome Smriti Krishna to the MSM family. We are confident that Smriti’s experience in Human Resources and her global perspective will contribute to the growth of our network and our people. We wish her all the best for her new role.”

  • Neha Dhupia is the face of Gitanjali’s new campaign for the GDivas line.

    Neha is Gitanjali’s ‘Diva’

    By A Correspondent

    The integrated branded diamond jewellery manufacturer Gitanjali Group has launched GDivas, a fashion forward brand offering a collection of jewellery studded with diamonds, pearls and coloured stones. These lightweight jewellery pieces are intended to offer a perfect ‘everyday’ complement that defines a fresh, youthful and chic look with a blend of fusion and western designs.

    With the ‘G’ in the brand name standing for Gitanjali, ‘Divas’ is more to do with the attitude of the confident and stylish women of today who is a diva in her own right. Thus, the brand ambassador was chosen to be Neha Dhupia, who is known for her versatility, modern urban chic personality and self-confidence – values that embody the young working women of today.

    Commenting on her association with Gdivas, Neha Dhupia said, “It’s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and all occasions, truly making one feel like a diva.”

    Talking about the inception of the new brand and the campaign, Shardah Uniyal, GM Marketing – Gitanjali Group said, “Gdivas, the latest offing from the Gitanjali Group aims to bejewel a young woman with adulation everyday for every occasion. The collection boasts of lightweight trendy and chic pieces that complete every ensemble no matter what the occasion. Neha Dhupia truly personifies the young free spirited, social and independent woman who is a diva in her own right, thus being an apt choice as a brand ambassador for Gdivas.”

     

  • Web18's news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage, in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

    News on ‘tap’ from IBNLive

    By A Correspondent

     

    Web18’s news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

     

    The IBNLive app, which is available as a free download on the iTunes store, now gives the user instant access to the entire gamut of news from the world of politics, business, sports, entertainment and technology, on the iPad platform, taking the user experience to a completely new level. This in-depth coverage is augmented with live TV, real-time coverage, blogs, photo galleries and videos on demand.

     

    Commenting on the offering, Mr Lakshmi Narasimhan, CEO, Web18 said, “The response of the IBNLive mobile app across all smartphone platforms was incredible and now, we have just taken news consumption to a new level with the IBNLive app for the iPad. This has been vindicated by the fantastic reviews and the app reaching the top slot in the iTunes store within just a day of its launch.”

     

    Speaking on the product, Mr Arunava Sinha, Head – IBNLive.com and Cricketnext.com, said, “The IBNLive iPad app was envisaged as a revolutionary offering to give our users the power to access News, on just a TAP. An array of unique features like integrated newsreading, newswatching and newsviewing; Live TV; and Cricket scores; apart from a host of other exciting features makes sure that we keep people informed even while on the move.”