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  • A Poem Is… is a short-form animated series showcasing poems for children set to scenes and imagery from classic Disney films and Tasty Time with ZeFronk will encourage kids to cook and have lots of fun along the way

    Disney Junior launches animated series for holidays

    By A Correspondent

     

    Disney Junior, the learning-focused block for kids aged 2-7 on Disney Channel, will usher in the holiday season beginning December 19 with the launch of two brand new short-form series – A Poem Is… and Tasty Time with Chef ZeFronk. These shorts will play out multiple times daily on Disney Channel.

     

    Arnab Chaudhuri, executive director content and creative, Walt Disney Television International India, said, “The launch of these new series further demonstrates Disney Junior’s dedication to programming that highlights the importance of great, heartfelt storytelling with learning components. Both A poem is… and Tasty Time with ZeFronk are wonderful additions to the already robust offerings from Disney Junior and showcase how Disney’s content strives to entertain and inspire learning while embracing positive values.”

     

    A Poem Is… is a short-form animated series showcasing poems for children set to scenes and imagery from classic Disney films including Dumbo, Bambi and Lady and the Tramp. Narrated by award winning actress and poetry enthusiast Shabana Azmi in Hindi, and well-known actor-director Suhasini Ratnam in Tamil and Telugu, the series is designed to bring back fond memories of Disney classics for parents and cultivate new ones for kids by introducing the young children to the beauty of poems. Featured poems include works by Robert Louis Stevenson, John Howard Payne, A.A. Milne and Henry Wadsworth Longfellow, among others.

     

    One of the versatile personalities of the Tamil film industry, Suhasini Ratnam said, “Children these days learn poetry only to score marks in school. This series is about making poetry interesting for them and it’s only right that somebody fond of the language does it.”

     

    Award winning actress and poetry enthusiast Shabana Azmi said, “Children typically respond well to reading and writing poetry, as it fuels their imagination and creativity and allows them to express themselves. Some of the poems are going to be sentimental and sweet, the kind that will warm a mom’s heart, and some of them will be silly and funny to make kids giggle and laugh.”

     

    Disney Junior will also feature a series of five-minute long shorts, Tasty Time with ZeFronk, encouraging kids to cook with their families and have lots of fun along the way. Well-known comic actor Omi Vaidya will lend his voice to chef ZeFronk who will host the fun-filled cooking show from his doghouse with his assistant, a songbird named Sue.

     

    Chef ZeFronk’s voice Omi Vaidya said, “Being an ardent fan of the channel since childhood, it feels great to voice a Disney show. The highlight of the show is that it involves a lot of fun and learning at the same time.”

     

    In addition to the fun-filled shows on TV, Disney Junior will soon be available as a special magazine with tons of activities and stories. This is in addition to a series of DVDs featuring select Disney Junior shows already available at retail. Parents and caregivers can also access loads of games and on-line activities of Disney Junior content online through a dedicated section on www.disney.in.

     

  • Master Your Money – Tax Special is designed to offer an interpersonal plane to impart information and knowledge to the participants

    Online tax special programme from moneycontrol.com

    By A Correspondent

     

    Financial portal moneycontrol.com has unveiled Master Your Money -Tax Special, the first exclusive online event in a series of dedicated online investor camps. The month long event intends to get distinguished market experts to interact with and guide the users on their tax plans.

     

    The format-exclusive Master Your Money – Tax Special is designed to offer an interpersonal plane to impart information and knowledge, where participants can interact with market gurus who will decode the complexity of tax calculations and offer valuable tips.

     

    It is a platform where the users from different walks of life will get an opportunity to choose from a gamut of features and get their tax-related queries answered. Ranging from interactive sessions like income tax advice, FAQs and live chat with the experts to the application-based online Tax calculator, Income classifications, and a choice of tax saving instruments, Master Your Money – Tax special is all set to beat the income tax blues of all the users.

     

    “Master Your Money – Tax Special is our effort to reach out and provide feasible income tax solutions to the entire community of Indian investors,” said Joyson Thomas, COO, of Web 18, the company that owns moneycontrol.com.”

     

    He added that this is Master Your Money’s first in the series of dedicated online events and is attracting users from all over the country.

     

  • Mudra's campaign for WGC captured audience's attention at multiple relevant touch-points by giving higher weightage on innovations to break through an extremely cluttered media scenario.

    Mudra meets WGC’s golden rule

    By A Correspondent

     

    The brief that World Gold Council gave Mudra Max, which provides multi-speciality expertise to help build brands in the age of convergence, was to reinstate gold at the top of women’s wish-list by increasing desirability and making gold purchase the centre of celebration during Diwali.

     

    Mudra’s campaign for WGC captured audience’s attention at multiple relevant touch-points by giving higher weightage on innovations to break through an extremely cluttered media scenario.  The strategy adopted for different medias is as deatled below.

     

    > Television: The TV plan encashed on the festive opportunity by being present at big properties like premiere movies, awards night, reality show finales, news channels etc. A disruptive message “Somethings last, somethings don’t. This Diwali, don’t just spend. Invest” was created for the show Gadget Guru on NDTV. This helped in attracting the attention of a highly focused TG on the relevance of gold.

    > Print: A 10-year-old archival copy of TOI was used as TOI jacket, reinstating the message that ‘very little from 10 years back is worth remembering. Gold jewelry being the exception”. For the first time ever, an L-band format was used which was a combination of Masthead and Text Wrap, ensuring that the reader’s focus was drawn to the campaign message that appeared on front page of leading dailies such as Hindustan Times and Loksatta. A disruptive content ad was placed in Mint, grabbing reader’s attention on the creative message in an unconventional manner.

    > Radio:  On the day of Dhanteras, a well-known RJ from a leading radio station was ‘discovered purchasing gold jewelry from a partnering retailer’. The activity kicked off with a teaser a day before Dhanteras and continued the next day with live sound-bytes being aired from the retailer to create hype in order to drive people to purchase gold jewelry.

    > Activation: An activity was developed partnering retailers, where people walking into the store were encouraged to try out jewelry and get the moment captured in a WGC-branded framed photograph with the communication “Let this memory endure. Just like gold”.

    > Outdoor: Large format and ambient media involving tactical using innovations were used. In addition to most conventional hoardings, innovative ideas such as Roadblock on e-zone TVs, scrap TV innovation, jewel box on hoarding, LED in Gurgaon & shopping bags at airport were used.

     

    As a result of these innovations, the World Gold Council became one of the most visible brands during the three weeks of activity across mediums. The campaign created high recall due to nature and the scale of innovations used, creating a complete 360-degree surround (Source: MAP, TAM)·  Imports rose in October to $7.2 billion against a monthly average of $4-5 billion (Source: Economic Times). There was a 30 per cent jump in gold prices during Diwali over last year, owing to high confidence and demand (Source: Economic Times).

  • Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards

    Kat and Bebo in race for the Best Actress in romantic role

    By A Correspondent

     

    Kareena Kapoor, popularly known as Bebo, has always been the dream co-star of many a successful hero, especially the three Khans – Aamir Khan, Salman Khan, Shahrukh Khan. The three Khans have delivered smashing box office hits with the reigning queen with her co stars.

     

    But Katrina Kaif, Salman Khan’s close friend and confidant, is slowly emerging as the darling of the masses. Both girls are absolutely brilliant on and off screen too.

     

    Kareena has given powerful performances, be it Jab We Met, 3 Idiots or Ra One. Kat isn’t lagging behind, after wowing audience with Rajneeti, Tees Maar Khan, and My Brother Ki Dulhan.

     

    Now Bebo and Kat are hot favourites contenders for Best Actress in Romantic Role for the BIG Star Entertainment Awards.

  • Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year

    Parle join Aircel Chennai Open as official partners

    By A Correspondent

     

    Parle, India’s largest manufacturer of biscuits and confectionery, has come on board as an “Official Partner” for the 2012 Aircel Chennai Open with their product Hide & Seek.

     

    The $450,000 Aircel Chennai Open, operated and organised by IMG Reliance, isIndia’s only andSouth Asia’s premier ATP World Tour Open 250 event. This edition of the Aircel Chennai Open will be held from January 2 to 8, 2012 at the SDAT Stadium in Chennai. The tournament will see in action an impressive line-up of Indian and international players, including world number 9 Janko Tipsarevic, world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.

     

    Commenting on the partnership Mr Shalin Desai, Group Product Manager, Parle Products said: “We are really proud that Hide & Seek is an official partner for Aircel Chennai Open 2012. Over the years, the Aircel Chennai Open has brought a world class event to Indian people. For us, there are several parallels between the event and the brand. Hide & Seek as a brand appeals to the youth similar to the Aircel Chennai Open. The association gives us an opportunity to participate in one of the most exciting events of the year.”

     

    Meanwhile Preethi Kitchen Appliances has come on board as the ‘Official Kitchen Appliances Partner’ for the third consecutive year. Following two successful years atIndia’s only leading ATP World Tour event, Preethi Kitchen Appliances has signed a two-year agreement for Aircel Chennai Open 2012.

     

    Commenting on this partnership Vijay Srinivasan, Managing Director, Preethi Kitchen Appliances Pvt Ltd said: “In keeping with our tradition of being associated withIndia’s leading ATP Tennis tournament, Preethi has always been proud to partner with the Aircel Chennai Open. Aircel Chennai Open has been the perfect occasion for showcasing Preethi’s product ranges that are renowned for their Performance, Quality, Reliability and Safety.”

     

    A spokesperson from IMG Reliance said: “We are pleased to announce that Parle, the number one biscuit manufacturer inIndia, is partnering with Aircel Chennai Open 2012 as an Official Partner. It is of great pride to us that a global brand like Parle has chosen to come on board withIndia’s only ATP tournament. We look forward to a long and mutually beneficial association.”

     

    The spokesperson added that they are glad that Preethi Kitchen Appliances has decided to continue their association with Aircel Chennai Open.

  • NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.

    Gearing up (ahem) for NDTV’s Car and Bike Awards

    By Akash Raha

     

    NDTV will present the seventh edition of the ‘NDTV Car & Bike Awards’ at the Buddh International Circuit, which played host to India’s first Formula One Race, on December 16 2011. The awards will honour the year’s best cards, bikes and the people behind them in the country’s vibrant automobile sector.

     

    Announcing the seventh edition of the awards, Siddharth Vinayak Patankar, Editor-Auto, NDTV Group said, “It’s been a tough year for the industry, with the sales slowdown casting a shadow. The huge shift to diesel cars due to rising fuel costs has also impacted not just sales but strategies too. Supply chains in Japan and Thailand were also severely affected due to natural calamities. In all this, it’s definitely the new launches that kept the momentum going, and I am excited we have had such fierce competition from a wide variety of products to choose from this year. As always, our awards credibly honour the best of auto, while also reflecting the choices and sentiments of customers, manufacturers and auto lovers alike.”

     

    Conceived in 2006, the NDTV Car & Bike Awards have emerged as one of the most credible automobile industry awards, and have created a niche for themselves in the automobile industry, and with automobile lovers. The NDTV Car & Bike Awards 2012 will once again give a chance to viewers to vote for their favourite car and bike nominees and also the chance to ride the year’s hottest wheels home.

     

    The nominees for CNB Viewers’ Choice Two Wheeler are Bajaj Boxer 150, Hero Impulse, Honda CBR250R and Yamaha YZF R-15 V2.0; and the nominees for CNB Viewers’ Choice Car are Chevrolet Beat Diesel, Ford Fiesta, Honda Brio, Hyundai Verna, Mahindra XUV500, Maruti Suzuki Swift, Nissan Sunny, Renault Fluence, Skoda Rapid, and Toyota Etios Liva. The NDTV Car & Bike Awards place a lot of emphasis on green technology by rewarding environmentally friendly work done by the industry with the NDTV Green Award.

     

    To ensure a fool-proof and fair selection process, the jurors assess and award each nominee in complete isolation from other jurors. Each car and bike nominated is driven, evaluated and tested by the jury, with detailed research on each nominee’s specifications, its market performance and its immediate competition also being provided to them. The process is monitored by tabulators at Ernst and Young, and the results will only be revealed as the envelopes are opened on Awards Night on December 16, 2011.

     

    The winners of this year’s awards will be selected by an eminent jury consisting of an expert panel of auto aficionados.

     

    Jury (Product)

    Dr V Sumantran, Hinduja Group; Dilip Chhabria, DC Design; Sarika Sherawat, Rallyist;

    Armaan Ebrahim, Formula Two Racer; Gul Panag, Biker, Auto Columnist & Enthusiast;

    Siddharth Vinayak Patankar, Editor-Auto, NDTV Network

    The awards also recognize Marketing, Advertising and Communication efforts of the players which contribute to any product’s success, with the CNB-AAA Awards. The categories in this include Best PR & Communications Team, Best Integrated Campaign, Best Creative Film (Two Wheeler & Four Wheeler categories) and Best Brand Ambassador.

     

    Jury (CNB-AAA)

    R Balki, Chairman & Creative Director, Lowe and Filmmaker; Agnello Dias, Founder, Taproot Films; Dorab Sopariwala, Editorial Advisor to NDTV; Prema Sagar, Principal & Founder, Genesis Burson Marsteller; Shruti Verma Singh, Editor, All About Ads; Siddharth Vinayak Patankar, Editor-Auto, NDTV Network

  • The Economist's annual Books of the Year list, published in this week's issue, highlights 50 of this year's most fêted authors and their works

    The Economist publishes its annual Books of the Year list

    By Akash Raha

     

    The Economist’s annual Books of the Year list has been published in this week’s issue and highlights this year’s 50 most fêted authors and their works. The categories span politics and current affairs, economics and business, history, science and technology, culture, society and travel, fiction and poetry, all selected by The Economist editorial team.

     

    The best books of 2011, according to The Economist, were aboutChina,Congo,Afghanistan, Charles Dickens, Vincent van Gogh, the “Flora Delanica”,Jerusalem, Mumbai’s dance bars, quantum physics, sugar, orgasms, blue nights, two moons and other people’s money.

     

    Fiammetta Rocco, books and arts editor at The Economist said of the Books of the Year, “Whether it is politics, finance, history, science, culture or fiction, we look for big ideas, deep imagination and wonderful writing. The 50 books that we have chosen as our Books of the Year, all break new ground and stretch the mind.”

     

    To coincide with the Books of the Year announcement, The Economist and Southbank Centre have launched their first ever Christmas literary weekend from 9-11 December at Southbank Centre where six authors will read from, and discuss, their work and take part in a book signing session.

     

    In addition, The Economist is hosting a range of debates on its Facebook page to discuss a selection of books and allow readers to put questions to the authors. The Economist Books of the Year can be found online at: http://www.economist.com/node/21541386.

  • The former US ambassador to India is part of the teams providing strategic counsel to international companies and governments entering global markets and expanding overseas

    Tim Roemer joins APCO Worldwide as senior VP

    By A Correspondent

     

    Tim Roemer, formerUSambassador toIndiahas joined APCO Worldwide as senior vice president. Announcing the progression, Founder and CEO Margery Kraus said that Roemer will also serve as a member of APCO’s Global Political Strategies (GPS) and International Advisory Council (IAC) groups, providing strategic counsel to international companies and governments entering global markets and expanding overseas.

     

    “Tim brings a strong background in international trade and investment, education policy and national security,” said Kraus. “We are very pleased that he’s joined our team, and we know he’ll be an integral resource to clients who are looking to create partnerships and business opportunities across growing markets throughout the world.”

     

    “I am pleased that Ambassador Roemer and I will have continued opportunities to collaborate through our work with APCO,” said Lalit Mansingh, IAC and GPS member, who served earlier as Indian ambassador to theUSand as high commissioner to theUnited Kingdom. “I have dedicated my career to promotingIndiaand its role in the global marketplace, and I look forward to partnering with Tim and other senior counsellors to help clients better develop corporate strategies, achieve successful market entry, and identify specific policy and communication challenges.”

     

    In broadening and deepening the US-India partnership, Ambassador Roemer led one ofAmerica’s largest diplomatic missions. Under the leadership of President Obama and Secretary of State Hillary Clinton, he oversaw the implementation of several key policies and initiatives, including increasing cooperation, technology transfer and commercial sales in the defence and space industries; signing the Counterterrorism Cooperation Initiative to further expand cooperation in areas such as intelligence and homeland security, money laundering and terrorist financing; and assisting India on its Global Center for Nuclear Energy Partnership. He also emphasized commerce and exports, helping moveIndiafromAmerica’s 25th-largest trading partner to 12th.

     

    “Tim is well-known in Washington as a problem-solver who encourages collaboration and cooperation – valuable traits given the current political environment and the importance of the challenges we face,” said Don Riegle, formerUSsenator and chairman of APCO’s government relations team. “It will be a privilege to work with Tim in his new role.”

     

    “Tim’s experience in effectively identifying and enhancing shared values between India and the US will be crucial as APCO’s operations in India continue to expand,” said Sukanti Ghosh, managing director of APCO in India.

     

    Prior to his diplomatic appointment, Ambassador Roemer served for 12 years in the US House of Representatives. He was a member of the 9/11 Commission and one of the first members of Congress to advocate for a more dynamic and entrepreneurial Department of Homeland Security.

  • The awards, initiated in 1994, promise to be a grand celebration of the glory, success and grandeur of Indian cinema

    Colors acquires rights to telecast Screen Awards

    By A Correspondent

     

    Colors, the general entertainment channel from Viacom 18 has announced its collaboration with Screen to telecast the 18th Edition of Screen Awards, a property that has been associated with Star Plus for the past 11 years. Initiated in 1994, the Screen Awards were instilled to recognise upcoming talent and professional excellence in Indian Cinema.

     

    The awards will be telecast on Colors and promise to be a grand celebration of the glory, success and grandeur of Indian cinema. The Awards celebrate achievement and excellence in over 30 categories that cover the entire sweep of film-making in Hindi and Marathi.

     

    Commenting on the acquisition of the Screen Awards, Colors CEO Mr Raj Nayak said: “Screen Awards is one of the most popular and recognised award functions in the Indian film industry’s calendar and we are extremely proud to be associated with it. It has been our constant endeavour to make Colors the one-stop entertainment hub for our audiences by bringing to them excellence in terms of shows, events and movies and through the acquisition of this property we hope to achieve just that.”

     

    Mr Shekhar Gupta, Editor-in-Chief, The Express Group said: “The Screen awards set the bar for excellence in Indian cinema because it embodies the fundamental principles of the Express Group: credibility and independence. Cinema is bristling with talent, and these awards applaud and celebrate this creative upsurge.”

     

    The awards follow a rigorous two-step screening process that includes a Screen

     

    SelectionAcademy. Its members, among the finest professionals in the industry, send their recommendations to a select Screen Jury which is not bound by these. Previous jury chairpersons include Ramesh Sippy, Amol Palekar, Jeetendra, Asha Parekh, Shatrughan Sinha, Waheeda Rehman among others.

     

  • It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation

    Fortune India brings out its top 500 ranking

    By A Correspondent

     

    Fortune India magazine has released the Fortune 500 India list for 2011 with its December issue. It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation.

     

    The banking sector seems to have dropped in rankings, with the top two lenders, SBI (ranked 4) and ICICI Bank (12), slipping in 2011. Twenty eight of 46 banks have fallen in rankings; only 15 have gone up. The gainers are automobile firms and their ancillary suppliers. The government continues to play a big role in business, with a total of 82 government-owned companies on this year’s list.

     

    Mumbai has remained the natural home of India Inc. despite the growth of other cities. Over a third of companies, 177 to be precise, are headquartered in the financial capital. This is followed by Delhi and its suburbs, which hosts 111 corporate head offices. Surprisingly, Kolkata continues to be a major corporate city with 38 Fortune India 500 companies, ahead of IT capital Bangalore (25 headquarters) and Chennai with 34. Pune, Ahmedabad, and Hyderabad are far behind, home to 22, 19, and 17 firms respectively.

     

    Mr D N Mukerjea, Editor, Fortune India Magazine, said: “The Fortune India 500 is a celebration of the size and might of Indian companies. Over the last year, the 500 largest corporations have grown sales by 21.5%; the median growth has been even higher, at about 25%. There also appears to be a fair degree of churn—there are 57 new companies, around 11% of the list. That’s always a good sign because it indicates that the laggards are being replaced by smarter and hungrier companies. The good news, however, is that many of the Fortune India 500 companies are now beginning to shape the world’s opinion of India for the better. And they may just be doing a better job than their Chinese counterparts.”

     

    Commenting on the release of the second Fortune India 500 list, Mr Pavan Varshnei, President – English Magazines, ABP said: “We are extremely proud to present this impressive second edition of the Indian Fortune 500 list. Most of the companies have managed to retain their top- positions. They have contributed towards the growth of India’s GDP and the economy. It is almost every organisation’s goal to be listed in Fortune 500 list, which is regarded as a benchmark of business excellence. I would like to congratulate all the companies and organizations who have made a cut in the list this year and wish them a successful year ahead”.

     

    The Fortune India 500, published by Fortune India magazine is an annual list compiled on the basis of latest sales and gross revenue figures. It ranks the top 500 Indian companies (publicly and privately-held companies for which revenues are publicly available) by their gross revenue after adjustments. For a sense of perspective, the special issue also features China’s 500 largest corporations as well as a list of the 75 largest corporations of BRIC (Brazil, Russia, India, and China) countries.

     

    Other individual data points include year on year change on total revenues; net operating income; profits; assets; net worth; profit as percentage of revenues, assets and net worth; dividend; and total salaries.

     

    The issue also ranks top players across different sectors including airlines, automobiles, banking, cement, consumer durables, pharmaceuticals, FMCG, infrastructure and development, media, oil and gas, power, real estate, retail and telecommunications among others.

     

    The top ranking companies of Fortune 500 India list are:

    1.       Indian Oil Corporation

    2.       Reliance Industries

    3.       Bharat Petroleum

    4.       State Bank of India

    5.       Hindustan Petroleum

    6.       Tata Motors

    7.       Oil and Natural Gas Corporation (ONGC)

    8.       Tata Steel

    9.       Hindalco Industries

    10.   Coal India

    11.   National Thermal Power Corporation (NTPC)

    12.   ICICI Bank

    13.   Bharti Airtel

    14.   Larsen & Toubro

    15.   Essar Oil

    16.   Steel Authority of India (SAIL)

    17.   Bharat Heavy Electricals Limited (BHEL)

    18.   Mangalore Refinery and Petrochemicals Limited (MRPL)

    19.   Maruti Suzuki Inida

    20.   TCS

     

  • According to the November edition of Characters Youth Loves (CYL) – Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.

    Rannvijay, most popular non-fiction character among youth: Ormax Media

    By A Correspondent

     

    According to the November edition of Characters Youth Loves (CYL) – Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.

     

    This track has seen two new entrants in the Top 5 of CYL – Amitabh Bachchan for Kaun Banega Crorepati at No 2 and Salman Khan for Bigg Boss 5 at No 3.

     

    Raghu of MTV Roadies has moved down to the No 4 position from No 2 in the last track. Hrithik Roshan continues to be at the No 5 as a host for Just Dance.

     

    Characters Youth Loves is a quarterly study done to track the favourite reality show characters (contestants, hosts and judges) among the youth, along with reasons for preference. The study was conducted among 1120 male and female respondents, 15-24 years, SEC AB, across four cities – Mumbai, Delhi, Lucknow and Bhopal.

     

    Ormax Media is a research and consulting firm specialising in the entertainment business. The company has also developed a series of proprietary research tools and syndicated products for the entertainment business.

  • These benchmarks highlight the importance of optimizing web performance in driving business revenue.

    Compuware launches 14 new website performance benchmarks

    By A Correspondent

     

    Compuware Corporation (Nasdaq: CPWR), the technology performance company, recently announced the availability of new website performance benchmarks for eight industries inIndia. The new benchmarks provide companies with competitive and market-leader insight into the website performance.

     

    Compuware’s Gomez Benchmarks – recognized as the industry standard for measuring performance – provide a comprehensive set of global independent web and mobile performance metrics. This “real-world” view of performance helps companies understand the web or mobile experiences being delivered to customers.

     

    The new Indian benchmarks for Banking, Brokerage, eCommerce, Exchanges, Insurance, Media, Portals, Telecom and Travel measure the performance of the home page of the websites of selected companies in each industry. In select industries, Compuware also launched “Last Mile” benchmarks that measure website performance based on the end users’ experience at the desktop.

     

    In addition to these 14 new benchmarks that provide Indian companies with a robust web performance gauge across industries, Compuware will launch 12 more benchmarks in the coming months.

     

    “Because benchmarking helps companies to better understand the connection between website performance, business results, and improved process discipline, it has become a valuable tool in today’s competitive online marketplace. With competitive benchmarking, companies can improve web performance and better manage their customers’ online expectations and experiences,” said Neeraj Dotel, Managing Director, CompuwareIndia.