MxMIndia

Category: Ad Agencies

  • FCB Group India has tied up with KL.LK

    FCB enters Sri Lanka with FCB KL.LK

    By Our Staff

     

    FCB Group India has announced the expansion of its footprint in South Asia with the launch of FCB KL.LK, being led by Chairman & CEO Santosh Menon.

     

    FCB KL.LK, a fully integrated marketing communications agency, is the newest affiliate office under the FCB Group India umbrella. The agency works with marquee clients and brands including Ceylon Biscuits Ltd, HNB credit cards, Fairfirst life Insurance, Ultratech Cement, and Godrej Consumer products.

     

    Speaking on the importance of this partnership, Rohit Ohri, Chairman & CEO, FCB Group India, said: “We’re delighted to partner with KL.LK in Sri Lanka. They are a young, future-ready agency that is growing very rapidly with many global multi-national clients. With this association, we are hoping to offer seamless service to many of our clients who look at South Asia as a contiguous market.”

     

    Added Brandon Cooke, Global Partner, Global Chief Marketing & Reputation Officer, FCB (Global): “The creative passion and business momentum made KL.LK the perfect partner for us in the Sri Lankan market. As we continue on our global mission to unleash creativity fuelled by diversity, data and technology, we’re incredibly excited about the opportunities that lie ahead as we expand our footprint across this region to a new client base.”

     

    Said Santosh Menon, Chairman/ CEO, FCB KL.LK, added, “I came to Sri Lanka first in 2003 as a team member of FCB for its clients here. Today, bringing FCB back in its latest avatar as part of KL.LK gives me special pleasure and happiness. It’s the wheel turning full circle.”

     

  • Anisha Iyer has taken charge of the agency as its new CEO

    OMD India is 15

    By Our Staff

     

    OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on February 7 2007, the agency boast an impressive roster of clients – Apple, Beiersdorf, Sony, Mercedes Benz, Renault, Wipro, Au Bank, to name a few.

     

    At OMD India meanwhile, Anisha Iyer takes charge of the agency as its new CEO. Speaking on the occasion, Iyer said: “Completing 15 years in the Indian market is a fabulous milestone for OMD. I have for long admired the team’s pioneering efforts and the faith vested in it by our valued stakeholders. Anniversaries are a great time to look back at accomplishments thus far and I am proud to be working alongside a team who are a reflection of some of the industry’s finest talent. At its core, we believe in a fair balance of being people and result-oriented, driven by our DNA of empathy and innovation. And I am confident that we will metamorphose into an agency with not just consistent business growth, laced with digital expertise, but also build on OMD’s current momentum to champion a culture of pride. I congratulate all my peers on this milestone. Here’s to many more, together!”

     

    Added Kartik Sharma, Group CEO, Omnicom Media Group India: “It is a remarkable moment for us as OMD India celebrates this milestone. The agency is a leader in benchmarking deep data-driven solutions and we are proud of the brand of integrated capabilities, adaptability and knowledge it has been bringing to the ecosystem over the past 15 years, thanks to an exceptional team and leadership. As we laud this moment, OMD India is gearing up to create the next wave of transformative experiences for both our clients and our people, and we are excited about building for the future,”

     

  • Bags Apna.com, Launch My Career, WinZo, etc

    Mindshare North wins several tech mandates

    By Our Staff

     

    Mindshare, GroupM’s flagship agency, has witnessed a great start to the new year. The North region has seen a number of wins across the new age consumer-internet and data-tech category.

     

    The recent wins Mindshare saw are apna.com – professional network site, Launch My Career – a data-tech driven online career guidance platform and WinZO – social gaming app.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work. Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “These wins contribute to our vision of growth. While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honor to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

     

  • Will offer integration and implementation services for Resulticks platforms

    Mirum India & Resulticks announce partnership

    By Our Staff

     

    Mirum, a Wunderman Thompson company and a part of the WPP Group, has announced a strategic partnership with Resulticks.

     

    As a part of this collaboration, Mirum and Resulticks will work jointly to enable brands to enrich their customer experience. Mirum will be a solution partner for Resulticks and help the ‘real-time conversation marketing cloud’ platform to implement and integrate their martech stack for customers across industries and geographies.

     

    Commenting on this alliance, Mani Gopalaratnam, CEO and CTO, Resulticks said: “We are happy to partner with Mirum, one of the leading digital and martech solutions agencies. Resulticks is a comprehensive, data-driven, and omnichannel marketing automation platform that supports all digital marketing requirements and gives users the ability to automate their core marketing activities. With the expertise of Mirum India added to the partner arsenal we are confident of delivering best-in-class managed services along with our platforms.”

     

    Added Hareesh Tibrewala, Joint CEO, Mirum India: “At Mirum, we understand the nuances that brands face while implementation and integration of a Martech platform. Resulticks is truly an omnichannel platform that allows marketers to plan, develop, deploy, and manage campaigns across channels like email, mobile, web, and social media while automating real-time & responsive communications. With our experience of over 12 years in ceaselessly delivering implementation projects, we are excited and look forward to our partnership with Resulticks.”

     

     

  • Reuniting 'The Lost Daughters' of India with their families

    Wunderman Thompson collaborates with NGO Sanlaap

    By Our Staff

     

    Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors, to create ‘The Lost Daughters’ activation during Durga Puja.

     

    Said Pinaki Ranjan Sinha, Executive Director, Sanlaap: “Sanlaap in their long-standing of thirty years has rescued many young girls and women who have been victims of sex trafficking. Due to social stigma, many are refused to be accepted by their families. Through ‘The Lost Daughters’ project, we would like to spread awareness and reach out to the maximum number of people. We want everyone to welcome their daughters as they would welcome the Goddess.”

     

    Added Chandni Kapur, AVP and Senior Creative Director, Wunderman Thompson Mumbai: “If the horrors of sex trafficking are not bad enough, here are girls whose traumas become uglier after being rescued. This is a conversation we must be having as a society. This is our attempt to raise awareness about the issue to help more daughters come back home with dignity.”

     

  • Will be leading the group's digital experience and technology agencies

    Amaresh Godbole appointed CEO, Digital Tech @ Publicis

    By Our Staff

     

    Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital Technology Business, Publicis Groupe India. In this role, Godbole will be leading the group’s digital experience and technology agencies Digitas India and Indigo Consulting. He will also be responsible for scaling up the Publicis Commerce D2C offering.

     

    The role will report into Anupriya Acharya, CEO Publicis Groupe South Asia and both Unny Radhakrishnan, CEO Digitas India and Jose Leon, MD, Indigo Consulting will work closely with Godbole. Prior to this, Godbole was Head of Creative and Capability at Google India, and he also has a history of over a decade with Publicis Groupe where his last role was CEO, Digitas India.

     

    Said Acharya on the appointment: “The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes. We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”

     

    Added Godbole: “In Digitas, Indigo Consulting and the Publicis Commerce teams, the Groupe has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C. The Groupe’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time.”

     

  • Opening up new opportunities for brands and talent

    Havas Group opens its first virtual village in the metaverse

    By Our Staff

     

    Havas Group has planted its flag in The Sandbox, opening up new opportunities for brands and talent. It now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Village).

     

    Said Yannick Bolloré, Chairman & CEO, Havas Group: “The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands. Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless. Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds. Our new Havas Village will be a ‘meta-flagship’ for the Group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar Villages.”

     

    Added Céline Merle-Beral, Global Chief HR Officer, Havas Group: “With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data. In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow’s top talent.”

     

  • Sardar Udham, Sherni, The Great Indian Kitchen among others nominated

    Nominees for Critics’ Choice Awards announced

    By Our Staff

     

    Motion Content Group of GroupM, in Collaboration with Film Critics Guild and Vistas Media Capital has come up the 4th edition of Critics’ Choice Awards to honour the talent in web series, short films and feature films.

     

    Said Anupama Chopra, Chairperson Film Critics Guild: “We are thrilled to announce the feature film nominees for the fourth edition of the Indian Critics’ Choice Awards.  Despite the challenges posed by the pandemic, the level of artistry and storytelling has not faltered. These awards are a celebration of that indomitable spirit of Indian cinema.”

     

    Added Prasanth Kumar, CEO – GroupM South Asia: “Despite the pandemic, 2021 witnessed incredible output with breakthrough performances. We at Critics’ Choice Awards believe that we truly are at the forefront in identifying and felicitating creators and their craft for the fabulous work put in. It is important to recognize talent and award them for their best efforts. We are delighted to present the nominations for the outstanding work done in 2021. We would like to thank filmmakers, directors, writers, and artists, who have worked extremely hard to give us compelling movies amid unprecedented competition.”

     

  • To help expand agency to Mumbai

    Santosh ‘Paddy’ Padhi joins Wieden+Kennedy as CCO

    By Our Staff

     

    Wieden+Kennedy has hired Santosh ‘Paddy’ Padhi as Chief Creative Officer for India. The hire also means an expansion for the independent creative agency into Mumbai, where Padhi will build out the shop’s second India location. Wieden+Kennedy has been established in Delhi since 2007, over the years working on brands loike IndiGo Airlines, Royal Enfield, and the Government of India.

     

    Said Padhi: “W+K have always raised the creative product of our industry for the last 3-4 decades, they were one of my inspirations when Taproot was set up. I have always believed creativity is the core of our business—W+K has proven that consistently with fearless creative work on a variety of brands. I’m very excited, it’s a great opportunity for me to take this vibrant legacy brand forward and build the next chapter of creative excellence out of India. In a business like ours you are as good as the kind of people you have on board—there are some wonderful minds in Delhi and I’m once again fortunate to hand pick some more wonderful people to join us and expand our presence into Mumbai.”

     

    Added Karl Lieberman, Wieden+Kennedy Global Chief Creative Officer: “Paddy is a transformative creative leader with an impressive track record building creative companies and brands, and making work that is really centered in culture. We feel lucky to have him join us at a time when we really want to connect further to the creative people and culture in India. We are excited about the future of Wieden+Kennedy in India”

     

  • Bags 2 Grand Prixs, 3 Golds, 5 Silvers and 5 Bronzes

    DDB Mudra wins ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022

    By Our Staff

     

    DDB Mudra Group announces its win as ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022. It is the first Indian agency to win this award. With its spectacular performance at Spikes Asia 2022, DDB Mudra Group has been named ‘Spikes Asia Agency of the Year’ along with ‘India’s Agency of the Year’.

     

    The recognition comes on the back of the Group’s ‘Unexpected Works’ positioning, which reflected in its work on McDonald’s ‘EatQual’ (1 Grand Prix, 1 Gold, 3 Silvers, 1 Bronze) Battlegrounds Mobile India’s ‘Machine Gun Mouth’ (1 Gold, 1 Silver, 3 Bronzes), ‘Daughter’s Day’ for Stayfree (1 Silver) and ‘Red Notice Shop’ for Netflix (1 Bronze).

     

    The group shared a Grand Prix and a Gold with its production partner Early Man Film for BGMI’s ‘Machine Gun Mouth’ in the Film Craft category. With this, Early Man Film has also become the first Indian Production House to win the coveted Spikes Palm Award.

     

    Talking about the performance, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “When Aditya (CEO & MD) and I took on our roles, we had a very simple goal – to build a creative company that’s respected in every forum; be it clients, talent, platforms such as Spikes Asia and the industry at large. Over the last four years, we’ve worked towards it by building creativity into our core. To become the first agency from India to win Agency of the Year at Spikes showcases this belief.”

     

  • Nobel Hygiene is a manufacturer of disposable hygiene products

    Lara Balsara joins Nobel Hygiene Board

    By Our Staff

     

    Nobel Hygiene, manufacturer of disposable hygiene products, has announced the appointment of Lara Balsara to its board of directors.

     

    Said Kartik Johari, VP-Marketing & Commerce, Nobel Hygiene: “We are glad to have Lara onboard with us. She is a legend in the media and advertising industry. Her insight and expertise will add great value to the company especially at a time when our brands are embarking on media intensive journeys. There is an emotional connect with her, too—Nobel Hygiene was one of her first accounts that she reached out to as a media trainee during the beginning of her career at Madison. Our association has only grown stronger with time. Throughout the years, Madison has been a valued partner and we hope to deepen this relationship over the next phase of brand building.”

     

    Added Balsara: “My association with Nobel Hygiene started way back in 2005. I have seen the company and its various brands grow from strength to strength over the years. I am delighted to be a part of its Board. The categories that Nobel Hygiene operates in, come with their own set of very unique challenges. With the right mix of media and medium we can create an unbeatable combination that can take brand awareness to the next level. The sky is the limit.”

     

  • The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X

    Reckitt consolidates with Dentsu X, assigns digital mandate as well

    By Our Staf

     

    Reckitt India has consolidated the entire media mandate including strategy and planning across offline and digital with Dentsu X. Dentsu X has been handing the offline media mandate for Reckitt India since 2020. The additional mandate of strategy and digital has been awarded to the agency following a comprehensive competitive pitch process, notes a communique from Dentsu X.

     

    Speaking on the win, Divya Karani, South Asia Media CEO, Dentsu commented: “This win certainly reflects our client’s confidence in Dentsu’s ability to make a meaningful difference to their businesses.”

     

    Added Roopam Garg, Chief Executive Officer, Dentsu X: “Reckitt has been an absolute delight to work with. This long-term partnership underlines Reckitt’s confidence in our expertise and we look forward to working with the brand on driving consumer centricity and innovations. With a distinct viewpoint on the evolving communication landscape, Dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience.”

     

    Said Gaurav Jain, Senior VP, South Asia, Reckitt: “We’re excited to expand our relationship with Dentsu X. They understand our brand, our vision and our way of working. We are confident that Dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”