MxMIndia

Category: Ad Agencies

  • Appoints Amish Sabharwal as senior ECD and Creative Head of digital experience

    Havas Creative hires Amish Sabharwal

    By Our Staff

     

    Amish Sabharwal
    Amish Sabharwal

    Havas Creative Group India has announced the appointment of Amish Sabharwal as Senior Executive Creative Director and Creative Head of Digital Experience. He will be based in Gurugram and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

     

    Bobby Pawar
    Bobby Pawar

    Commenting on the appointment, Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said: “Amish brings with him a vast experience of some of the most well-known brands and categories. I believe his unique approach will bring in a breath of fresh air to the creative landscape and fuel our promise of Meaningful storytelling further. I welcome Amish to the Havas family and look forward to him scaling up Havas’ rich legacy to a new level.”

     

    Ravinder Siwach
    Ravinder Siwach

    Added Siwach: “It’s been our constant endeavour to offer differentiated and engaging storytelling for our clients. Marrying creativity and digital is at the core of what we do, and integrating it with the global offerings like CX, design, analytics, AI and so on is at the heart of our strategy for growth at Havas Creative. Amish will add more muscle to this vision with his varied background.”

     

  • To mobilise 10,000 young creatives to help cut food waste

    Dentsu International launches first global ‘Rise Up’ Challenge

    By Our Staff

     

    Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase its best campaign ideas to inspire consumers to drastically reduce their food waste.

     

    Said Anna Lungley, Chief Sustainability Officer, Dentsu international: “Food waste is not just a matter of what gets left on plates – the world is squandering natural resources, harming biodiversity and increasing emissions simply by throwing away too much of the food we produce. The Rise Up Challenge is a rallying cry to a generation of young people who want to make a difference in this world. Through The Code we can give them the tools and techniques to not only campaign for sustainable behaviour change but also build the work ready skills they need for the future.”

     

    Added Phil Adrien, CEO, Creative, Dentsu Asia Pacific and Co-chair of Dentsu diversity board APAC,: “I am incredibly proud that the module for Rise Up – produced in Singapore by our creative team, is now rolled out worldwide. This is our first unifying global theme on building a sustainable world, by looking at how brands can reduce consumer food waste. Riding on our commitment to using ‘digital for good’ and furthering a fair and open society, The Code also opens the doors of our industry to future talent. It empowers young people from underprivileged backgrounds with creative communications experience and offers the opportunity to work with some of our biggest clients.”

     

  • Not too long ago, Vinod Thadani, Menon's predecessor, had moved to Dentsu

    Gopa Menon is Digital Head at Mindshare

    By Our Staff

     

    Mindshare India has today announced the appointment of Gopa Menon as the Digital Head, South Asia. In this role, Menon will be responsible for managing the agency’s full service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building and ROI driven marketing outcomes.

    Menon comes with a rich and vast experience of close to 18 years in driving digital transformation for brands across the region. He was last with Isobar, the Dentsu agency as COO. Interestingly, Vinod Thadani, Menon’s predecessor has moved to Dentsu as Chief Digital Officer and MD of iProspect.

    Said Amin Lakhani, Chief Operating Officer, Mindshare South Asia: “Gopa brings with him in depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”

    Added Menon: “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare & the purple family, its sort of home coming for me and as Mindshare now re-orients its business around the pillars of “Acceleration”, “Outcomes” & Good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth & transformation for its clients.”

    Menon will be based out of Gurugram and will report to Amin Lakhani, Chief Operating Officer, Mindshare South Asia.

     

     

  • To help build brand equity

    Mullen Lintas to partner Dr. Vaidya’s ayurvedic

    By Our Staff

     

    Dr. Vaidya’s, a brand from the house of RPSG, has recently awarded its creative mandate to Mullen Lintas. The agency will be responsible for crafting the brand’s strategy and communication as it starts afresh post its acquisition by the RPSG Group last year. Mullen Lintas will be focusing on building equity for Dr. Vaidya’s and creating communication that helps achieve the growth aspirations.

     

    Speaking on associating with Mullen Lintas, Rajeev Khandelwal, CEO FMCG, RP-Sanjiv Goenka Group said: “We were looking for an agency that could understand our brand’s intent and could partner with us in making our growth plan into a reality, and Mullen Lintas we believe is the right partner. We are impressed by the team’s strategic approach on Dr. Vaidya’s and are confident of their creative and digital capabilities as demonstrated over the years on Too Yumm!”

     

    Commenting on the win, Hari Krishnan, CEO, Mullen Lintas added: “We have been brand partners to the RPSG Group since 2017 and are delighted to take this association forward with Dr. Vaidya’s. The brand operates in a rapidly growing category and we are excited to partner with the client team to deliver effective strategies and creative solutions to deliver an unfair share of attention for Dr. Vaidya’s.”

     

     

  • To lead and strengthen client relationships and business growth in the North

    L&K Saatchi & Saatchi appoints Noorbanu Qureshi as VP

    By Our Staff

     

    Noorbanu Qureshi
    Noorbanu Qureshi

    L&K Saatchi & Saatchi has strengthened its operations in North India and has bought on board Noorbanu Qureshi as Vice President. Qureshi will be based out of New Delhi and report in to Atin Wahal, EVP (North and East), L&K Saatchi & Saatchi.

     

    Atin Wahal
    Atin Wahal

    Commenting on her appointment, Wahal said: “We welcome Noor to the ever growing team of L&K Saatchi & Saatchi Delhi. With her on board I have my team ready for the next chapter of growth in Delhi. I have seen Noor grow professionally and admire her resilience to deliver and ability to grasp the client’s issues at hand. She is a solution provider at heart and that’s the best quality one can have in today’s ever demanding environment. I look forward to her partnership and wishing her a lot of success.”

     

    On joining the agency and her mandate ahead, Qureshi added: “I am delighted to join L&K Saatchi & Saatchi at this exciting point in the transformational journey of the agency. What struck me the most is that the entrepreneurial spirit and how the agency is able to provide one stop solutions to its clients with the ‘power of one’ approach. I look forward to working with Atin and a great journey ahead.”

     

     

  • As National Creative Head of the restaurant chain

    Roshni Kavina turns Impresario

    By Our Staff

     

    Roshni Kavina
    Roshni Kavina

    Impresario Handmade Restaurants has announced the appointment of Roshni Kavina as National Creative Head. At Impresario, Kavina will be responsible for leading creative brand development and brand building across Impresario brands including Social, Smoke House Deli and Salt Water Café. Kavina was until recently with the Publicis group as Executive Creative Director.

     

    Said Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants:  “We are excited to welcome Roshni to Impresario. A new-age creative thinker equally adept at traditional and non-traditional media, Roshni is just the talent to lead the creative teams at Impresario. We are confident that she will use her expertise in design and storytelling in driving growth across the brand and deepening Impresario’s connection with its customers.”

     

    Added Kavina: “The moment I spoke to Riyaaz I knew Impresario was the right fit for me. I wanted to focus on engagement ideas lead by great design and Impresario gives me the opportunity to do just that and a lot more. Being a total foodie – Social, Smoke House Deli, Salt Water Cafe, Mocha among others have been a part of my life pretty much since their launch, and it is an absolute pleasure getting to know what goes on behind-the-scenes of these iconic brands and teaming up to help them reach their absolute pinnacle of success. I am really excited to be here and be a part of team Impresario. I can’t wait to see all that we can achieve across brands.”

     

  • STACA is the apex body whose operating arm is the Advertising Council of India (ACI)

    Srinivasan Swamy inducted in STACA Trust

    By Our Staff

     

    Srinivasan K Swamy, Chairman of the R K Swamy Hansa Group, was inducted as a trustee in the STACA Trust.

     

    STACA is the apex body whose operating arm is the Advertising Council of India (ACI). ACI is well known in the advertising world as the organisation which had organised AdAsia in Jaipur 2003 and in New Delhi in 2011. It also sponsors young industry professionals for self-development in the widely acclaimed “Fast-track” program of the Asian Federation of Advertising Associations (AFAA) in Kuala Lumpur, Malaysia.

     

    Said STACA Trust Chairman Ramesh Narayan: “Srinivasan Swamy is a well-known  advertising leader who had been associated with various prestigious industry Associations globally viz. World President of the New York based International Advertising Association (the first Indian to hold this position), President of Advertising Agencies Association of India (AAAI), President of the India Chapter of the International Advertising Association (IAA), Chairman of Advertising Standards Council of India,  Vice Chairman of Asian Federation of Advertising Agencies, to mention a few. Mr Swamy’s grasp of industry matters and his enthusiasm for exploring new frontiers will go a long way in promoting the cause of the marcom space through STACA Trust and ACI. His presence will no doubt infuse a sense of renewed vigour and enthusiasm.”

     

    Said Swamy: “It’s an honour for me to be inducted as STACA trustee.  I will do my best to this position and match the stature of some of earlier trustees viz. Pradeep Guha, Gautam Rakshit, Dr Ram Tarneja etc and guide to upgrade the skills of advertising professionals so that our young people match the best in the world and bring laurels to our industry as well as country. My main emphasis will be on public service communication, which is the need of the hour and I look forward to support from media houses for these societal issues. It is important to activate ACI as the platform for all major industry bodies, which it is.”

     

  • To empower aspiring digital specialists

    Omnicom Media launches OMG Digital Bootcamp

    By Our Staff

     

    Omnicom Media Group (OMG) has announced the launch of its first-ever OMG Digital Bootcamp, a four-week, full-time intensive learning programme designed to provide a launchpad to aspiring digital marketers looking to kick start their career in digital marketing.

     

    Speaking of this new initiative, Kartik Sharma, Group CEO, Omnicom Media Group, India, said: “Progress and purpose are always at the heart of everything we do, and we believe that wherever learning thrives, so do people. One of the ways we have decided to support this is by nurturing budding talent in-house. In an industry where we are often faced with the challenge of onboarding entry-level aspirants in the digital ecosystem, we paused to take a hard look at how we could empower talent in-house and set them up for success within our agencies, thereby empowering business growth in the long run. This Bootcamp is one of the ways in which we have decided to support present and future talent, in-house, by enhancing their digital proficiency.”

     

    Added Anand Chakravarthy, Co-Founder, Results & Outcomes: “With 2.5 million digital jobs set to be created over the next 5 years, the need for ‘ready for business’ talent is critical for organizations. With rapid digitalization, it is imperative to rethink learning and how upskilling should be delivered. Results & Outcomes is pleased to collaborate with OMG India to curate and deliver an application-oriented and hands-on, progressive digital learning program delivered by domain experts – experienced professionals who themselves have run digital campaigns for years.”

     

  • To strengthen creative leadership team

    Vasudha Misra appointed Regional Creative Officer, Lowe Lintas

    By Our Staff

     

    Vasudha Misra

    Lowe Lintas has recently announced Vasudha Misra as its Regional Creative Officer, strengthening the creative leadership at their Delhi office. Vasudha joins Lowe Lintas from BBH India where she worked as ECD on brands such as Tinder, Vivo, FabHotels, Havells RO Water Purifiers, Havells Lights, OkCupid, Heinz India and Indonesia.

     

    Prateek Bhardwaj
    Prateek Bhardwaj

    Speaking about the appointment, Prateek Bhardwaj, CCO, Lowe Lintas said: “Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic.”

     

    Commenting on her new role, Misra added: “I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe that has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward.”

     

  • Will cover global markets across media planning, strategy and buying

    Dentsu retains Standard Chartered global media remit

    By Our Staff

     

    Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years.

     

    Said Emma Sheller, Global Head, Brand Strategy & Consumer, Private and Business Banking Marketing, Standard Chartered: “At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with Dentsu in the commitments and progress they’re making to be a force for good. We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalisation based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals. Dentsu came to the table with a deep knowledge of our business, our commitments and how we can drive growth from the media with an impressive service model and a team aligned to that value set.”

     

    The assignment covers Standard Chartered’s global markets across media planning, strategy and buying.

     

    Prerna Mehrotra
    Prerna Mehrotra

    Added Prerna Mehrotra, CEO, Media, Dentsu Asia Pacific & Singapore: “We are proud of the work we have delivered with Standard Chartered over the course of our four-year long relationship and are excited for the potential of our next five-year commitment. We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. Our vision for good growth, delivered through our ‘One Dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team. We are thrilled to be continuing our partnership with them.”

     

  • With marquee biz wins

    Havas Media registers strong Q3

    By Our Staff

     

    Havas Media Group India reports added new businesses worth INR 750+ crore.

     

    The new business wins include some of the marquee brands, namely, Ambuja Cement, Bira91, Campus Shoes, De Beers Forevermark, Dr. Reddy’s, and Realme. One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its association with the network by giving the media mandate of Swiggy Instamart.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Over the last two years, Havas Group India has displayed some phenomenal growth, in terms of new client acquisitions – some of them have been really esteemed ones. We have built our expertise through acquisitions, strengthened our teams through exceptional hiring of talent, and elevated the cultural and organizational shift. This has clearly set us apart from the competition and it’s evident in our growth story. I am glad that the vision with which we set out to achieve has culminated into an outstanding momentum for the network. I’m also extremely delighted with all my colleagues at Havas Media, Creative and all our group companies for showing such resilience and commitment during such volatile times.”

     

  • Elevates Manas Lahiri & Ravinder Siwach

    Havas rejigs top deck

    By Our Staff

     

    Havas Group India has announced a restructuring of its senior leadership team at Havas Worldwide (Creative) India.

     

    Ravinder Siwach
    Ravinder Siwach
    Manas Lahiri
    Manas Lahiri

    Effective immediately, Manas Lahiri, President – North, has been elevated to the role of Managing Director and Ravinder Siwach, currently National Creative Director, has been promoted to the role of Executive Director and National Creative Director of Havas Worldwide (Creative) India.

     

    Rana Barua
    Rana Barua

    Lahiri will continue to report to Rana Barua, Group CEO, Havas Group India. He will lead both the offices (Gurugram and Mumbai) of Havas Worldwide India and work closely with the leadership team of the other Havas group companies to drive growth, digital innovations and help in the overall integration across businesses and functions. Siwach will continue to report to Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India and continue to drive the creative excellence of the group.

     

    Talking about this restructuring, Barua said: “We have witnessed an exponential growth in a short span of 2 years and have added a phenomenal set of new clients and talents across both our offices.  It was time to recognise a strong leadership to drive the client consolidation and take charge of the day-to-day operations of Havas Creative.”

     

    Bobby Pawar
    Bobby Pawar

    Added Pawar: “Ravinder and Manas are a rare pair of leaders who are equally passionate about creating great work and growing the agency. The way they collaborate sets the right tone for the rest of the team. Their elevation is a recognition of all their contributions and the passion they bring to Havas’s mission of helping brands make a meaningful difference in people’s lives.”