MxMIndia

Category: Ad Agencies

  • The mandate entailed the wholesome creation of the brand identity and guidelines

    Investica appoints Ogilvy as its creative agency

    By A Correspondent

     

    Investica, a web-app platform for mutual funds investments, has awarded its creative business to Ogilvy India. The agency won the advertising, strategy and creative mandate for Investica and along with this they were also consulted on the user experience and interface.

     

    Said Ronak Agarwal, Chief Marketing Officer of Investica said: “The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency,” adding: “At Investica, we believe to customize ourselves as per the client’s need by following a user-based-product approach. The idea is to drive the product to meet every goal our Investors will possess throughout their life journey. Ogilvy with their creative-edge & strategic insight was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy Mumbai, on the account win: “The brief was to simply focus on the payoffs of great investments with simple life pleasures rather than promise huge unattainable goals.”

     

     

  • He is contemplating his next career move, which he will announce very soon

    Sudeep Gohil moves on from Publicis India

    By A Correspondent

     

    Sudeep Gohil

    Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India has announced that he is moving on from the agency. The move follows the end to his 18-month contract, which will end in August 2018. He is contemplating his next career move, which he will announce very soon.

     

     

    Saurabh Varma

    Commenting on Gohil’s tenure at the agency, Saurabh Varma, CEO, Publicis Communications India said: “As a planning maverick, Sudeep’s role at the agency was second to none. He was instrumental in shaping up the future of a number of brands with his dynamic ideas and out-of-the-box solutions. Under him, the planning function was established as a well-oiled unit resulting in the agency winning multiple accounts over the past year or so. We will miss his dedication and passion that he bought to work every day but I am sure he will excel in whatever next he does. I wish him the very best for his venture.”

     

    Srija Chatterjee

    Sharing her views, Srija Chatterjee, Managing Director, Publicis India said: “The past 16 months have been almost the same for Sudeep & me as we embarked on our journey at the agency around the same time. His mandate was to bring in finesse and ambition in the ideas that came out of the agency, and I am glad to say that he lived up to the promise to its fullest. Under him, the agency was able to throw up some fascinating and purpose-led work, which created quite an impact in the marketplace. We are sad to see him go, but are happy that he will be at his ambitious best in whatever he does next. I wish him the best for his future.”

     

    Sharing his experience, Gohil said: “My tenure with the Publicis India team has been amazing. The energy, enthusiasm and passion is genuinely infectious, but all good things come to an end. I’m looking forward to seeing what more the crew achieves in my absence.”

     

     

  • The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others

    Bold partners WatConsult to launch a new campaign, #whydontyou

     

     

    On the occasion of World Donor Day, Bold, a transgender modelling agency and WatConsult have joined hands to launch a campaign titled, #whydontyou. The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so? The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Bold is a transgender modelling agency and we wanted to use them as models in issue-based causes that affect all of us and not just transgenders. Hence we took up the cause of blood donation which is the core responsibility of every citizen barring caste and creed.  Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same. It’s a message to donate blood from those who are not allowed to those who don’t.”

     

    Added Rudrani Chettri Chauhan, Founder, Bold: “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”

     

     

  • Advertising spends will reachRs624 billion, reports the mid-year Dentsu Adspends Report 2018

    Dentsu adspend forecast for 2018 down from 12.5% to 10.5%

     

    By A Correspondent

     

    Leading advertising and digital communications group Dentsu Aegis Network released its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. Adspend growth will rise from 4.0% in 2017 to hit 4.5% in 2018 – higher than the 4.2% forecast in January 2018 and taking total investment to USD 215.95 billion. Regional events such as the 2018 World Cup will be held in Russia, 2018 Winter Olympics South Korea, Asian Games in Indonesia and Australian federal election will play an important role in stimulating growth.

     

    But the growth forecast for India – 12.5% made in January 2018 – is now 10.5%

     

    Speaking on the Indian context, Kartik Iyer, President- Media Brands and Amplifi – Dentsu Aegis Network India said, “India’s ad spend is projected to grow at 10.5% as compared to the beginning of the year when the growth was expected to be over 11%. Digital continues its rapid growth (31.9%) with online video –gaining in share. This has been driven largely by the availability of high speed connectivity across the country, it is only set to grow faster. TV with a projected market share of 39.1 % continues to lead the media share of pie with Print at 29.3%. It wouldn’t be a surprise to see some forward thinking brands trying to use Video Instead of TV  in a few test and learn cases.” [As per the communique we received from DAN in January, the forecast was 12.5% and not 11% as mentioned by Kartik Iyer. The table below – supplied by DAN – does give mention the earlier forecast as 12.5%]

     

    Geographically, Asia Pacific is a major growth region, contributing 41% of the global increase (USD 613.5 billion). Comparatively, North America accounts for 32%, Western Europe accounts for 13% with Latin America at 8% and Eastern Europe 5%.

     

    Commenting on the latest forecasts, Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “The region as a whole displays a positive outlook with increasing growth rates. We are seeing upward revisions in most key markets, with India, the Philippines and Vietnam showing high rates of growth. Spend in China continues to grow at pace, though driven almost entirely by the ecommerce platforms, Alibaba, Tencent and Baidu. Digital remains the dominant growth area with a quarter of Asia Pacific advertising spend expected to be delivered through mobile for the first time. Digital will be the leading form of advertising in half of the markets that we track in the region.”

     

    Key market trends

    :: India: India advertising spend market is expected to grow in 2018 by 10.5% to reach 624 billion rupees. Though there had been a slow start in Q1-2018, the market was picking up from March-April, fueled by a stable recovery post demonetisation/GST/RERA buoyed by the State Elections in Meghalaya, Tripura, Nagaland and Karnataka in April. The India South Africa Match in January, Budget announcement in February, lead to continued expansion and growth of regional newspapers and television. Both social and online video will see growth for the next five years as India continues to evolve their internet, mobile, cloud audience.

     

    :: China: China’s advertising market is predicted to grow 6.5% in 2018, up from the previous forecast of 5.4%, to reach RMB 630 billion – 16.2% of global ad investment. Growth will be driven by digital, which is forecast to command 60% of advertising spend and increase by 14.8%. The online giants Baidu, Alibaba and Tencent (BAT) are projected to contribute around 80% of this growth, underlining their dominance of the marketplace. Mobile payments are also one to watch in the coming years as platforms such as WeChat or Alipay make cash obsolete in large parts of the country.

     

    :: Australia: Australia advertising spend is forecast to show continued growth in 2018, increasing by 2.8% to reach AUD 15.7 billion. The main driver of growth will be election related advertising which includes a boost in advertising by the governments involved as a means to promote the great things they have done during their time in power. In 2018 we expect more than 40% of growth to come from this sector and a further 40% to come from Gambling, Retail and Finance advertising. Digital media is expected to increase by 6.1% in 2018, representing 48% share of the total media spend, which could be a result of brand safety issues where advertisers and media owners look to more autonomy and control of their content.

     

    Global Media trends

     

    Mobile on the go

    The mobile device is steadily becoming our primary point of access to all digital services and content. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year, according to Statista. People now spend an unprecedented amount of time on their smartphones—more than five hours a day, according to some estimates. This growth in usage is largely driven by the widespread availability of high-quality digital Video. Mobile Video consumption is exploding among all age groups and content categories. 9 in 10 Social media users opt for mobile browsing, with mobile apps accounting for 70% of time spent on Social media.

     

    Reflecting this, mobile is forecast to represent a quarter of global ad spend 25.2% this year exceeding the previous prediction of 24.8%. With Mobile payments forecast to be more popular in the coming years, Mobile is set to continue on a positive growth trajectory a forecast 23.3% in 2018 and 18.8% in 2019.

     

    Digital still calls the tune

    Worldwide Digital media spend is forecast to increase by 12.6% in 2018, more than three times the rate of all media (3.9%), to reach US$230.6 billion—a US$25.7 billion incremental increase year-on-year. Online Video (+24.6%) and Social Media (+21.6%) are particularly strong. Paid Search continues to account for the largest share of digital (39%). As previously predicted, Digital will overtake TV for the first time this year to account for 38.4% share of total ad spend vs. 35.5%. In the US, Digital spend is forecast to overtake TV in 2019. Programmatic ad spend is expected to grow by 23.2% in 2018 and 19.1% in 2019 as the ability to consolidate programmatic buying strategies across formats and devices continues to be an opportunity for advertisers to reach the most valuable audiences at scale.

    :: Traditional media spend is forecast to decline by just -0.5% in 2018 and -0.4% in 2019. Newspapers and magazines are expected to continue their downward trend, with falls of -7.5% and -6.5% respectively. Radio (+2.0%), Out of Home (+2.2%) and Cinema (+5.9%) spend are expected to show steady growth.

    :: TV spend is forecast to move back into growth in 2018 (+1.2%), following a -0.7% decline in 2017, remaining a major medium in the mix with 35.5% of overall investment.

     

    Growth in global ad spend 2017-19 (% y-o-y at current prices)

      2017a 2018f 2019f
    GLOBAL 3.3 (3.1) 3.9 (3.6) 3.8
    NORTH AMERICA 2.5 (2.5) 3.4 (3.1) 3.2
    USA 2.6 (2.6) 3.4 (3.2) 3.1
    CANADA 0.0 (0.0) 2.3 (1.1) 5.1
    W. EUROPE 3.2 (3.3) 2.9 (2.6) 2.9
    UK 4.2 (3.6) 4.2 (3.8) 4.7
    GERMANY 2.3 (2.2) 2.6 (2.6) 2.9
    FRANCE 2.7 (1.7) 2.5 (2.0) 2.8
    ITALY 0.9 (0.9) 1.4 (1.9) 1.1
    SPAIN 2.3 (1.9) 1.5 (1.4) 1.2
    C&EE 8.8 (8.3) 7.8 (7.4) 6.6
    RUSSIA 14.3 (12.9) 11.7 (10.4) 8.5
    ASIA PACIFIC 4.0 (3.5) 4.5 (4.2) 4.4
    AUSTRALIA 2.3 (2.7) 2.8 (2.9) 2.4
    CHINA 6.3 (6.0) 6.5 (5.4) 6.0
    INDIA 8.9 (9.6) 10.5 (12.5) 11.1
    JAPAN 1.6 (1.0) 1.5 (1.6) 1.2
    LATIN AMERICA 8.3 (8.1) 6.9 (8.8) 7.3
    BRAZIL 2.8 (2.1) 2.3 (5.0) 2.6
      Figures in brackets show our previous forecasts from Jan 2018

     

  • J Walter Thompson Kolkata has been entrusted by UNICEF West Bengal to develop a 360 degree campaign on behavioural change

    JWT wins Unicef contract for Mission Nirmal Bangla

    By A Correspondent

     

    J Walter Thompson Kolkata has been entrusted by UNICEF West Bengal to develop a 360 degree campaign on behavioural change that will promote toilet-use as a natural and daily habit among the target audiences.

     

    Said Vijay Jacob, Senior, VP & Managing Partner JWT Kolkata: “We have been partnering with UNICEF for creating socially relevant campaigns for many a worthy cause. We welcome the opportunity yet again and  look forward to doing some great impactful work together.”

     

    Added Pragyan Bharati, WASH Specialist, UNICEF Kolkata: “ After reviewing pitches by several agencies, we were happy to zero in on JWT for their strategic understanding and creative expression.”

     

     

  • PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning

    SoundLogic appoints PointNine Lintas as its full-service agency

    By A Correspondent

     

    Audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

     

    Vikas Mehta

    Commenting on the assignment, Vikas Mehta, CEO, PointNine Lintas said: “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product lineup to back those ambitions. In a way, SoundLogic is about to democratize cutting edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”

     

     

    Sagar Gwallani

    Commenting on the appointment, Sagar Gwallani, CEO of SoundLogic added: “We are happy to collaborate with PointNine Lintas to fuel our ambitious dream for SoundLogic. It is the first time we have embarked on a campaign of this magnitude. The PointNine Lintas team demonstrated a roadmap that was aligned with our brand philosophy. We look forward to an interesting and insightful journey ahead.”

     

     

  • Balyan will lead Omnicom Media Group’s trading and proprietary media arm, OMnet

    Omnicom promotes Yatin Balyan to National Head of Investment and Enterprise

    By A Correspondent

     

    Yatin Balyan

    In a move to strengthen its investment and enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of National Head of Investment and Enterprise. Reporting into Chief Investment Officer, Mamatha Morvankar, Balyan will now lead Omnicom Media Group’s trading and proprietary media arm, OMnet, in India, enhancing investment opportunities and cost efficiencies for clients of the Group’s agencies – OMD and PHD.

     

    Previously Vice President – Investment for OMD India, Balyan has been with the group for over a decade, working in multiple roles across media planning and investment, covering categories such as FMCG, Automotive, Mobile, BFSI and TV.

     

    “Yatin brings a wealth of experience from planning and investment to set up our media agnostic investment vertical,” says Mamatha Morvankar, Chief Investment Officer for Omnicom Media Group India. “His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape. Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”

     

    Speaking on his new role, Balyan commented: “This new opportunity within Omnicom Media Group couldn’t have come at a better time, given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI for our clients.”

     

     

  • The promotions are effective immediately

    Omnicom Media Group elevates Jyoti Bansal to CEO, PHD India, Shavon Barua to CCO

    By A Correspondent

     

    Omnicom Media Group has strengthened the leadership of its media agency, PHD India by elevating Jyoti Bansal to the role of Chief Executive Officer and Shavon Barua to Chief Client Officer.The promotions are effective immediately.

     

    Speaking on the promotions, Harish Shriyan, CEO of Omnicom Media Group India, commented: “With a unique leadership mix of Jyoti’s media prowess and Shavon’s creative background, PHD India has soared to incredible heights over the past few years, becoming one of India’s most acclaimed media agencies. These well-deserved promotions will ensure PHD India continues to scale new heights, as they continue to find a better way for their team, clients and partners.”

     

    Added Bansal: “Over the years, we have built a highly differentiated offering in the market, rooted in a culture of smart strategic thinking and creative innovation. From a young challenger brand in the market to winning Media Agency of the Year, the last five years have been an exhilarating journey. I look forward to continuing forging a future-ready agency, helping clients’ future-proof their businesses and working with the team to produce more industry leading work.”

     

    Said Barua: “At PHD, our missionhas always been about ‘Finding a Better Way’ to produce innovative communications solutions work for our clients. In my new capacity, I look forward to combining gamification techniques with hard-core strategic principles to spark further innovation and deliver stronger business results for our clients.’’

     

     

  • It will meet under the chairmanship of Rajiv Dube on 16th July

    Jury members of IAA Leadership Awards to meet next week

    By A Correspondent

     

    The jury for the IAA Leadership Awards will meet under the chairmanship of Rajiv Dube (Director of Corporate Services, Aditya Birla Group) on July 16.

     

    The other jury members are: Sanjay Behl, Chief Executive Officer- Lifestyle Business, Raymond; Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited; Karthi Marshan; Senior EVP and Head – Group Marketing, Kotak Mahindra Bank; Sanjay Tripathi, Co-Founder & CEO, Agilio Labs; R Ramakrishnan, Vice Chairman, Jt MD and Group CEO, Polycab and Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Limited.

     

    Said Ramesh Narayan, President, International Advertising Association India, “Being recognised by your peers is the best thing that could happen to any professional. We are very happy that we have a jury that has eminent marketers who are very hands-on in Industry. Many of them are distinguished winners of the IAA Leadership Awards earlier.”The awards will be presented in Mumbai on July 27.

     

     

  • The accounts will be handled by the agency’s Mumbai office

    Scarecrow M&C Saatchi bags creative duties of 7 FMCG brands

    By A Correspondent

     

    Scarecrow M&C Saatchi has bagged the creative duties of seven FMCG brands, two of which are global. Of the seven, four belong to the Emami Group.
    The complete range of Boroplus (Face Wash, Fairness Cream, Body Lotion, Prickly Heat Powder and  Antiseptic Cream), Emami Kesh King Hair Oil & Shampoo, Emami 7 oils in one hair oil and Emami Diamond Shine Hair Colour are part of the Emami bouquet. Then there’s the Lactalis group’s Anik range (Ghee, Milk, Flavoured Milk, Buttermilk, Curd and Milk powder), the entire portfolio of German brand Baby Sebamed that is marketed in India by USV Pharma and Wagh Bakri’s Mili Tea brand.
    The accounts will be handled by Scarecrow M&C Saatchi’s Mumbai office.

    Said Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, “Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi we expect our communication will become sharper with new ideas that will help break clutter.”DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above brands for years, and the association will continue.

    Commenting on the decision to choose Scarecrow M&C Saatchi, Executive Director of Wagh Bakri Tea Group Parag Desai said: “Wagh Bakri Tea is the leader in Gujarat and very popular brand in Rajasthan and Madhya Pradesh wherein in Mili Tea is second choice for masses. We are now targeting newer territories such as North India, South India, Maharashtra and Goa. Scarecrow M&C Saatchi presented us a compelling creative strategy to gain significant market share in these regions.”

    On Sebamed, Farida Hussain, Director for Splendore Business, said: “We are very upbeat about taking Baby Sebamed to the next level. Its unique formulation with pH 5.5 makes it effective and extremely safe for the little ones, right from day one. We are sure the association with Scarecrow M&C Saatchi will support Sebamed to meet its aspirations.”

    And this is what Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi said:

    On the Emami win: “Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18, Vaseline, Dabur Vatika and more in our earlier days, and would love to provide the necessary expertise to create some ground-breaking work for these brands as well.”

    On Wagh Bakri’s Mili Tea: “It’s a special feeling. Scarecrow M&C Saatchi has been handling Wagh Bakri for over three years now. The group has ambitious plans for Mili Tea and has always evolved with times and focused on expanding reach. We are thrilled to partner with them in this exciting journey.

    And on Sebamed: “It’s always a pleasure to work on a brand where you are one of its target audiences. The Group has shown faith in Scarecrow M&C Saatchi by giving us the mandates of its Baby skincare range. Baby skin care is a tough category and USV private limited has a very ambitious plan for it. Team Scarecrow is really excited to contribute to Sebamed’s growth.”

     

     

  • To handle entire creative communications for its broadband brand

    Creativeland Asia wins Excitel mandate

    By A Correspondent

     

    Excitel Broadband has picked Creativeland Asia as its creative partner. As part of the mandate, the agency will be responsible for creative communication strategy, planning and execution for the brand in India.

     

    On appointing Creativeland Asia, Vivek Raina, CEO Excitel Broadband said: “Innovation and unique business model combined with our zest for achieving new heights has helped Excitel become one of the top players in the wired broadband segment. We have ambitious growth plans and belief that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”

     

    Manas Lahiri

    On winning the account, Manas Lahiri, Branch Head, Creativeland Asia Delhi, said: “With the digital revolution in India going full steam ahead, Excitel has managed to break barriers and climb to the top of the ladder in terms of broadband connectivity and speed. We are delighted to work with Excitel, a brand that’s fast-paced and create truly exciting campaigns which break the clutter and help grow their business.”

     

     

  • Her appointment signifies the firm’s ambition to strengthen its Citizenship practice and its continued focus on developing talent to better serve clients

    MSL India appoints Rachna Sharma as Director Citizenship and Chief Mentoring Officer

    By A Correspondent

     

    Rachna Sharma

    MSL India has announced the appointment of Rachna Sharma to two newly created roles Director Citizenship and Chief Mentoring Officer. Reporting to Amit Misra, CEO of MSL India, Sharma will head the Citizenship practice in India, which includes leading and developing mandates in the sector of social purpose, sustainability and community development. In addition, as Chief Mentoring Officer, she is tasked with contributing to career planning and growth initiatives.

     

    Said Misra: “We are thrilled that Rachna chose team MSL to join. With her superb credentials, leadership skills and keen sense of culture and values, she will be a great addition to our executive leadership team. We understand our clients’ growing need for c-suite counsel on Citizenship and Sustainability, as well our internal need to consistently nurture the next line of leaders, this strategic appointment will bridge both needs.”

     

    Commenting on her appointment, Sharma said: “MSL has built a market leading reputation as a great place to work and create exceptional work and it will be my privilege to join the team as a catalyst of our collective growth to take the firm to newer heights. I am looking forward to collaborate with my colleagues to build the next level of social purpose expertise and bring strategic and impactful communications skills to organizations focused on meeting challenging development goals.”