MxMIndia

Category: Ad Agencies

  • The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20

    Ajay Chandwani on Montreux Switzerland Festival 2017 jury

    By A Correspondent

     

    Senior adperson Ajay Chandwani will be on the jury for the 28th edition of Golden Award of the Montreux Advertising Festival. The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20. Montreux Festival is said to be a precursor to Cannes Lions and every year many Cannes aspirants test their work at Montreux .Montreux winners often go on to win at Cannes.

     

    Carolyn Davis Creative Director of BBDO New York is heading the Film Jury while Luis Silva Dias Chief Creative Officer ,FCB International is heading the Print Jury.Adam Kerj CCO of JWT New York is heading Digital Jury while Frank Bodin of Havas Worldwide is President of Media Jury. Other judges in this year’s Montreux jury are Davide Boscacci

     

    Group CD, Leo Burnett Turin, Olivier Teepe Founder and Creative Director Cloudfactory of Netherland , Mark Chalmers ECD,Virtue Conor Brady CCO Critical Mass, Jérôme Gonfond CD Les Gaulois, Philippe Pinel CD Romance Agency Paris Jim Hilson Creative Partner AMV BBDO London.

     

    Last year, BBDO New York was once again the most successful agency at the  Montreux Festival for their work on Mars Chocolates, GE, Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK.

     

    Indian work sparkled with two Golds for Hindustan Unilever and Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for its Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category. There were seven finalists from India. Montreux does not have a tradition of Silver or Bronze so a finalist works like a metal.

     

    In the preceding years Indian entries have won golds for Unilever ‘Kan Khajura Tashan’, Ramesh Deo Productions Nike Film, Leo Burnett India for Coke Studio and Gandhi.

     

    Entries close on March 17, 2017. Details at: goldenwardmontreux.com.

     

  • The new identity is reflective of the agency's vision and ambitions for itself

    Leo Burnett Orchard reveals new identity and logo

    By A Correspondent

     

    Leo Burnett Orchard has announced a new identity and a logo. The new identity is reflective of the agency’s vision and ambitions for itself, notes a communique from Leo Burnett Orchard which is one of the two agencies in The Leo Group’s new structure in India.

     

    Speaking about the new logo and the philosophy, Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard said, “Leo Burnett Orchard may be one of the Leo Group’s two agencies in India, but our values and culture remain the same. Everything about our agency is new; the leadership, the vigour and even our talent’s approach towards creativity. I am excited about our new identity; nothing would have summed up who we stand for, better than building blocks.”

  • #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India

    Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5

    By A Correspondent

     

    #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India (nearly 80 per cent of the country) miss every month, just because of their period. In fact studies show that one in every five girls in India is forced to drop out of school just because she misses five days every month. #GiveHer5 helps give her 5 of ‘those’ days back, so she never misses out on school, her dreams, or her life. All it takes is 150 rupees.

     

    Kickstarted by Ashok Kurien and the Ammada Trust, and powered entirely by women (and men) on Facebook, Twitter and Instagram, #GiveHer5 seeks to crowd source funds to give her Saafkins – the world’s first reusable, 12-hour menstrual protection. A proprietary disinfecting treatment called Livinguard Technology makes each Saafkins antimicrobial, and washable. Now finally, there is an affordable solution for the millions housebound every month during their period.

     

    Within hours thousands had come together to share, like, retweet and pledge their support on social media. And by the end of the day, popular celebrities like Varun Dhawan, Arjun Kapoor and Rahul Khanna had joined the list of people pledging to #GiveHer5.

     

    Commenting on the launch, Ashok Kurien, Founder/Executive Trustee – The Ammada Trust, said: “80 per cent of Indian women cannot afford sanitary napkins – so they use unhygienic cloth. 20 per cent of girls drop out, or miss 5 days of school every month. The Saafkins were invented to put these millions of underprivileged girls back in school and help them complete their education. A unique world-class technology product for just Rs.12 a month. We owe this to our girls!”

     

    Delna Sethna, Chief Creative Officer, Law & Kenneth Saatchi & Saatchi said, “We so have the luxury as urban women to ignore our period… 80 per cent of the female population find their lives coming to a literal standstill for 2-5 of “those” days… We wanted to focus our efforts and impact the lives of the young school going girls, who more often than not drop out of school, rather than deal with the embarrassment (lack of sanitary protection, bathrooms, you name it), of their period… The math, when you put it out there is hard to refute: Rs150… Keeps one girl in school… For one whole year! How can we sit back and do nothing, especially the next time we sit down to order a “tall latte, please?”

     

  • As many as 21 independent communication-led agencies are part of Hyper Collective.

    It’s here. It’s by Pops. And it’s HyperCollective

     

    Veteran adperson KV Sridhar aka Pops unveiled his all-new venture: a collaboration of independent communication-led agencies called HyperCollective.

     

    Pops believes that HyperCollective’s business model will be gamechanging and enable clients to forge a seamless connection between brand, technology and consumers. “The need of the hour is cocreation, collaboration with swiftness and agility,” he said, adding: “There is no single agency that excels in all four areas of content, communication, technology, and strategy. Through HyperCollective we have got on board some of the sharpest minds in these areas who have been pushing the envelope through their work. Our clients will have full access to all our collaborators at all times. As required, collaborators can be on-boarded in short span of time. Furthermore, we can add newer competencies in a blink of an eye. Collectively, we will orchestrate brand story seamlessly across platforms to cater to today’s always on world.”

     

    Based in Mumbai, a strategic team at HyperCollective, helmed by Pops, will team up with its collaborators to offer services to brands, institutions, and government organisations. There are 21 collaborators on board, additionally, it has support of brand gurus, independent marketing consultants, media buying agency, PR agency, and celebrated filmmakers. Over the coming months, it aims to further strengthen the collective by onboarding collaborators offering niche, disruptive services. HyperCollective has been in ‘stealth mode’ for the past several months, working for iconic global brands and a handful of large Indian companies. Acting up on Nestle India’s vision, it has helped set up a Live Content Studio in the company’s HQ in Gurugram.

     

     

     

    Ormax Consultants

    Vispy Doctor, CMD, Ormax
    Rajeev Sharma, CEO, Ormax Rhodium
    Anand Bhatia, CEO, Ormax Money Pvt Ltd
    www.ormaxworld.com

     

    Wolfzhowl Strategic Instigations

    Kalyan Ram Challapalli, Founder & Chief Strategist
    www.wolfzhowl.wordpress.com

     

    Umbrella Design
    Bhupal Ramnatkar, Founder & Chairman

    www.umbrelladesign.in

     

    Sharpener  Hetal

    Ajmera, Co-Founder
    Bianca D’sa, Co-Founder
    www.sharpenerinc.com

     

    PING Digital Broadcast Pvt Ltd

    Govindraj Ethiraj, Founder
    Prashanto Das, Co-Founder

     

    Supari Studios

    Advait Gupt, Co- Founder

    Akshat Gupt, Co-Founder
    www.suparistudios.com

     

    Meraki VR Studio

    Sairam Sagiraju, Co-Founder

    Parth Choksi, Co-Founder
    Agam Garg, Co-Founder
    www.merakivr.com

     

    Fanatics Karl

    Gomes, Chief Fanatic at Fanatics
    www.fanatics.in

     

    Simple Creative Inc

    Sainath Saraban, Founder

    www.cargocollective.com/SainathSaraban

     

    Windchimes Communications Pvt Ltd

    Nimesh Shah, Head Maven

    www.windchimes.co.in

    		  

    Candid Marketing

    Atul S. Nath, Founder & Managing Director
    Amrita Kumar, Executive Director

    www.candidmarketing.com

     

    Phoenix TalentX Branding

    G.M. Singh, Co-founder

    hello@phoenixtalentxbranding.com

     

    NetBramha Studios

    Aashish Solanki, Principal Designer & Founder
    www.netbramha.com

     

    Experience Commerce

    Sandip Maiti, Co-Founder and CEO
    Rajeev Sreenivasa, Co-Founder
    www.experiencecommerce.com

     

    Made by Fire

    Vernon Dias, Founder and Managing Director
    www.madebyfire.com

     

    Moonraft Innovation Labs

    Somakumar Kolathur, Co-Founder & CEO
    www.moonraft.com

     

    17Seven

    Vimal Kutmutia, Founder & Strategist

    www.17seven.co

     

    Tookitaki

    Abhishek Chatterjee, CEO
    www.tookitaki.com

     

    triggerbridge, the un-agency

    S Yesudas, Managing Director & Co-founder
    Ajit Nair, Director & Co-founder
    Amit Tripathi, Director & Co-founder
    www.triggerbridge.com
  • As a tradition every year, the agency celebrates Women's Day with fun- filled activities at the group's offices across the country

    DDB Mudra West pays tribute to ladies with ‘Phenomenal Woman’

    By A Correspondent

     

    DDB Mudra Group celebrated Women’s Day with with a film featuring the women of the agency.

     

    The two-minute film features over 60 female employees of DDB Mudra West from various functions. All the ladies have been showcased doing things they are passionate about; be it boxing to just taking selfies. Speaking on the initiative, Rajiv Sabnis, President and Managing Partner, DDB Mudra West, said: “This is our tribute to women power in DDB Mudra. We are an equal opportunities’ employer and this is a great day to specially thank all our female colleagues for their stupendous contribution to our business.”

     

  • While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan

    Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged

    By A Correspondent

     

    Effective immediately Havas Creative Group and Havas Media Group will be a combined unit, as separate business units but under one P&L.

     

    The process of the unification has been in the works for long, but now it impacts the APAC region.

     

    How does it impact India? Well the veteran Vishnu Mohan will now take charge of both media and creative for India and the rest of South East Asia. The India heads – Anita Nayyar and Nirmalya Sen – will continue in their respective roles. In fact Nayyar would report to Mohan even earlier, only Sen’s reporting changes from Juan Rocamora to Vishnu Mohan.

     

    Look out for updated report later in the day

     

  • Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices

    Genesis Burson-Marsteller adds new specialised practices

    By A Correspondent

     

    With a continuous endeavour to address evolving client needs, Genesis Burson-Marsteller has announced an expansion in its public relations practices. The Telecom and Technology practice has been bifurcated into ‘Consumer Technology’ and ‘Enterprise Technology’. Growing the canvas, Sports and Entertainment sector get focus with renaming the Brand and Consumer practice to ‘Brands, Sports and Entertainment’. The other practices continue as Corporate and Financial and Health and Wellness.

     

    The consultancy also announced the appointment of new India Practice Chairs (IPC) – Piyal Banerjee for Consumer Technology, Shivaram Lakshminarayan for Enterprise Technology and Dolly Tayal for Brands, Sports and Entertainment respectively.

     

    Said Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller: “Over the past 25 years, Genesis Burson-Marsteller has pushed boundaries and pioneered ways to add value and build strong partnerships with our clients. With the communications landscape fast evolving and the sports, entertainment and technology industries clocking in positive growth, we are happy to be ahead of the curve by offering in-depth domain knowledge and insights to our clients through our five specialised practices.”

     

    “We are proud of Piyal Banerjee, IPC for the Consumer Technology practice and Shivaram Lakshminarayan for taking on the mantle of Enterprise Technology practice. They have been a key part of our journey and I wish them all the very best in their new roles. We also welcome back to the Genesis Burson-Marsteller family Dolly Tayal to lead Brands, Sports and Entertainment,” she added.

     

  • Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji

    Time to show the door to Exit Polls?

     

    By Ranjona Banerji

     

    Uttar Pradesh

    Exit Polls

    Today’s Chanakya: BJP+ 285, SP Congress 88, BSP 27

    Times Now-VMR: BJP+ 190-210, SP-Congress 110-130, BSP 57-74

    India News-MRC: BJP+ 185, SP-Congress 120, BSP 90

    India Today-Axis: BJP+ 251-279, SP-Congress 88-112, BSP 28-42

    India TV-CVoter: BJP+ 155-167, SP-Congress 135-147, BSP 81-93

    ABP-Lokniti CSDS: BJP+ 164-176, SP-Congress 155-169, BSP 60-72

    Voters: BJP+ 325, SP-Congress 54, BSP 19

     

    Punjab

    Exit polls

    Today’s Chanakya: AAP 54, Congress 54, SAD-BJP 9

    India Today-Axis: AAP 42-51, Congress 62-71, SAD-BJP 4-7

    ABP-Lokniti CSDS: AAP 36-46, Congress 46-56, SAD-BJP 19-27

    India TV-CVoter: AAP 59-67, Congress 41-49, SAD-BJP 5-13

    Voters: AAP 22, Congress 77, SAD-BJP 18

     

    Uttarakhand

    Exit Polls

    Today’s Chanakya BJP 53, Congress 15

    India TV-CVoter BJP 29-35, Congress 29-35

    India Today-Axis BJP 46-53, Congress 12-21

    Voters: BJP 57, Congress 11

     

    Manipur

    Exit Polls

    India TV-CVoter: BJP 25-31, Congress 17-23

    NewsX-MRC: BJP 16-32, Congress 30-36

    Voters: BJP 21, Congress 28

     

    Goa

    Exit Polls

    India TV-CVoter: BJP 15-21, Congress 12-18, AAP 4

    NewsX-MRC BJP 15, Congress 10, AAP 7

    Voters: Congress 18, BJP 14, AAP 0

     

    Should one start by being kind? Scour through the exit polls to see who got it nearly right? Take UP. Everyone suggested that there was a surge for the BJP, especially from Phase 4 of voting onwards. In that sense, all the exit polls were correct. The BJP was the winner. But if one wanted a general idea of who was winning, why would you do an exit poll? The best that the exit polls gave the BJP in Uttar Pradesh was 285, from Today’s Chanakya. The Samajwadi Party and Congress alliance was not doing so badly according to the pollsters and apart from Today’s Chanakya, everyone else thought Mayawati and the BSP might come up with some decent numbers.

     

    The voters had other ideas altogether. In fact, the voters’ ideas were so different from the pollsters’ ideas that it is unfair to even say that Today’s Chanakya is the winner because it got it so wrong. Unless my arithmetic is very faulty, the BJP’s final tally beat Today’s Chanakya’s forecast by 40 seats. Mayawati and the BSP managed a pretty dismal tally of 19 seats and the Samajwadi Party and Congress could not do better than 54. That is, even Today’s Chanakya gave the BSP eight seats more than it would get and every exit poll gave the SP-Congress combine much more than the voters did. The lowest was Today’s Chanakya with 88 and minus 54 from that and you get it wrong by 34 seats.

     

    Don’t want to do it statewise because it’s so tedious? Take the AamAadmi Party’s seat-gathering ability then. According to our crystal ballgazers, Arvind Kejriwal’s push for a middle class, corruption-free India would win between 71 (CVoter, Punjab plus Goa) and 36 (ABP-Lokinit CSDS only Punjab) seats in two states. What did AAP win? A total of 22 seats in Punjab and zero in Goa.

     

    To say that there is a serious need for the media and for exit pollsters to relook at their methodology is a gross understatement. It may be better to admit that you have no idea what is going on that to get it so wrong. Many journalists one spoke to privately admitted just as much. In the end, even ground reports did not suggest the sort of victory that the BJP got in Uttar Pradesh and Uttarakhand. And while everyone was sure that the SAD-BJP alliance was going to lose Punjab, everyone also expected a bigger chunk of Punjab going to AAP.

     

    It is interesting, as an aside, to see how much our national media cares about India’s smaller states. Only two exit polls each were conducted for Manipur and Goa and it is as ever significant that both polls did not get it right.

     

    Today, after the results are out, hindsight has made us all wiser and some of us, illogically but egotistically, prescient. In fact, all that is rubbish. There is something going on in the Indian voters’ mind which is not being picked up by the media. You can choose between love for NarendraModi (UP and Uttarakhand but not Punjab, Goa and Manipur), joy over demonetisation, no joy over demonetisation, Hindu consolidation, the end of caste, the end of the Muslim vote, shoddy electronic voting machines and the arrival of new voters from Mars.

     

    Either editors in newsrooms do not listen to what their reporters tell them or reporters doctor their reports to fit in with newsroom ideas. Or, even worse and even more likely, few national newsrooms have enough people on the ground thanks to cost-cutting and the low value given to newsgathering by managements. That is why so many newsrooms houses rely so strongly on exit polls to do the work that they can no longer do. One cannot be certain that it is working. In fact, one can be perfectly sure that it is not.

    No?

     

  • Positions Sapient Razorfish to help clients drive customer-centric digital transformation across the enterprise from CMO to CIO

    Publicis.Sapient launches new enterprise business transformation offering

    By A Correspondent

     

    Publicis Groupe and Publicis.Sapient unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world.

     

    The integration of Sapient Razorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best-­of-­breed offerings, which clients from across all industries will benefit from:Digital Business Strategy & Innovation; Customer Experience; Data & Artificial Intelligence; Marketing Modernization; IT Modernization; and Commerce.

     

    “The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer,” said Maurice Lévy, Chairman & CEO of Publicis Groupe. “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works – it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity.”

     

    “Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age,” added Sapient Razorfish CEO Alan Wexler. “The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect.”

     

  • The account will continue to be handled from the Gurgaon office of the agency

    Havas Media retains integrated media mandate for Kohler

    By A Correspondent

     

    Havas Media India has successfully retained Kohler’s integrated media business following a multi-agency pitch. The agency has also been entrusted with some of its PR duties. The account will continue to be handled out of Gurgaon office.

     

    Anita Nayyar

    Speaking on retaining the business, Anita Nayyar, CEO, Havas Media Group, India and South Asia said: “It is a matter of pride that Kohler has once again chosen Havas Media. The pitch has further entrenched our relationship with Kohler. It has been a great association so far and we will ensure we provide more integrated and meaningful solutions for the brand in the coming year.”

     

    Sandeep Singh, Director Marketing, Kohler India commented, “We are happy to partner with Havas Media yet again. We have been working with them over the last few years. We feel that they understand the market and will continue to be an effective partner in the years to come.”

     

    Mohit Joshi

    “Kohler is a dynamic brand which thrives on style and innovation. We are confident that we will keep up the great work that we have been doing over the years for the brand. We eagerly look forward to innovate together and drive the brand forward,” added Mohit Joshi, Managing Director, Havas Media Group, India.

     

  • Anil Kumar is a seasoned marketing professional with over 18 years of work experience with India’s leading advertising agencies – FCB, Grey, TBWA, Contract and Lintas

    Dentsu Webchutney appoints Anil Kumar as EVP and Branch Head – Delhi

    By A Correspondent

     

    Anil Kumar

    Dentsu Webchutney has roped in Anil Kumar as EVP and Brach Head. He will be based out of Delhi and will report to Sidharth Rao, Chief Executive Officer and co-founder, Dentsu Webchutney. Anil will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.

     

    Speaking on joining Dentsu Webchutney, Kumar said, “For a marketing professional, Digital is the ultimate delight because of its tremendous ability to sharply identify and establish the shortest route possible to the target audience; and what better place than Dentsu Webchutney, the pioneers in digital, to immerse oneself into this arena and explore.”

     

    Commenting on the appointment, Rao said::With years of mainline advertising experience coupled with extensive hands-on marketing experience, Anil presents a combination that can help our teams appreciate the real-business issues more holistically and recommend solutions that can positively impact our client’s bottom lines. ”

     

  • The aim of the Warc Innovation Awards, now in their fifth year, is to recognise innovative thinking that delivers tangible results

    DDB Mudra & PHD work for Inorbit Mall & HUL’s Lifebuoy shortlisted for Warc Innovation Awards

    By A Correspondent

     

    Twenty brands from around the world have been shortlisted for the Warc Innovation Awards. And among these are two that are from India. Home-run to home-bound for Inorbit, created by the DDB Mudra Group for Inorbit Malls and Chamki – story of an unborn child for Hindustan Lever’s Lifebuoy with PHD India being the agency.

     

    The 25-member judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer of global snacks company Mondelēz International, have shortlisted a diverse selection of campaigns from a wide range of territories including Australia, Egypt, India, Lebanon, Slovenia, Taiwan, Thailand, United Arab Emirates, United Kingdom and USA.

     

    The brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarch̩, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, HELPMET, Inorbit Malls, Lifebuoy, MasterCard, NHI РDaman, Penguin Random House, Vision Australia, Spar Interspar, Toyota and Whirlpool.

     

    The aim of the Warc Innovation Awards, now in their fifth year, is to recognise innovative thinking that delivers tangible results. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 Special Awards recognising specific areas of excellence will be awarded at the judges’ discretion for: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.