MxMIndia

Category: Ad Agencies

  • Bang in the Middle has already started work on the identity and campaign for the launch

    The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture

    By A Correspondent

     

    Hyderabad-based chicken breeder SH Group has brought in Bang in the Middle on board with the aim of creating a world-class brand of foods. Set up in 1978, SH Group has ambitious growth plans that includes setting up retail brand in the foods business.

     

    SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats. The launch is slated towards the early part of 2016. Bang in the Middle has already started work on the identity and campaign for the launch. As a part of buildup to the launch SH Group engaged with the top B Schools of India through a case study competition called StirFry Challenge.

    (www.stirfrychallenge.com)

     

    Said Sambit Chakraborty, CSO, SH Group: “Basic Foods is a very large category in India and as the leading breeder of chicken, we want to bring to our audience a brand of world class quality and experience. Bang in the Middle has been tasked with the creation of brand. As we prepare to launch our retail venture of chilled, processed and packaged chicken we reached out to the brightest minds in business schools to seek how the young upcoming managers will approach the issue. Response to StirFry tells us that we are on the right path”.

     

    Naresh Gupta

    Bang in the Middle, the Gurgaon-based communication agency has won the mandate after extensive review by SH Group. Said Naresh Gupta, Managing Partner: “SH Group’s new retail venture is a bold move from a home grown successful corporation to enter the retail market. We are thrilled with the mandate. We are confident that the new brand that is created will challenge the best of the brands globally and will create space for itself”

     

  • … adspends grew 14.2 per cent in 2015 over the similar period 2014 as against the 12.7 predicted last year

    GroupM predicts adspends to grow 15.5% in 2016…

     

    By A Correspondent

     

    Marketing services conglomerate GroupM says India’s adspends will grow 15.5 per cent in the year 2016. The media agency network also reported that adspends grew 14.2 per cent in 2015 over the similar period 2014.

     

    Said CVL Srinivas, CEO, GroupM South Asia said, “India is the fastest growing ad market among all the major markets of the world. 2015 was the best year for ad spend growth we’ve had in the last five years. While global headwinds are building up in the new year, there are a number of positive factors that will help the Indian ad sector grow at higher levels in 2016. While FMCG, Auto and Ecommerce which have been the top sectors contributing to ad growth in 2015 will continue to invest, Telecom, BFSI and the Government sector will see a ramp up. Events like the T20 World Cup, IPL and many state assembly elections will give a further impetus to ad spends. India is one of the few large markets where all traditional media platforms will show positive growth.”

     

    FMCG remains the most dominant sector with a 28 per cent share of the AdEx. In 2016, e-commerce adspends are expected to be high on the back of increasing competition, market expansion and newer players entering the space. Many leading traditional retailers will be expanding their e-commerce presence in 2016 even as consolidation continues in the sector. Another exciting development is the opening up of e-commerce as a platform for advertising, which will see further traction in 2016.

     

    With the advent of 4G services in India, telecom service providers are expected to roll out extensive marketing campaigns across media. According to GroupM, another big contributor to the Indian AdEx this year will be the auto sector, on the back of multiple launches across both 4-wheelers and 2-wheelers.

     

    GroupM’s biannual advertising expenditure (AdEx) estimate report This Year Next Year (TYNY) has forecast India’s advertising investment to reach an estimated Rs 57,486 crore in 2016.  The last calendar year saw ad expenditure  closing at Rs 49,758 crore.

     

    Added Lakshmi Narashimhan, Chief Growth Officer, GroupM South Asia: “With a significant number of users accessing internet primarily from a mobile device, adspends on mobile will become as large as the digital AdEx from two years ago. With digital media achieving audience reach numbers that are next only to Television, multiscreen planning is the order of the day. We have seen focused targeting of digital and native advertising with programmatic buying over the last two years, and this momentum will continue in 2016, as automation increases”.

     

    GroupM estimates the Digital AdEx to grow by 47.5% in 2016 to Rs. 7,300 crore from the earlier Rs. 4,950 crores. A significant part of this growth is on the back of higher investments in cross-screen campaigns. The digital AdEx is estimated to take a 12.7% share of the total AdEx in 2016.

     

    The year 2016 is estimated to be a better year for newspapers than 2015, the report notes. The increase in adspends expected from print heavy sectors like Auto, BFSI and the government sector augurs well for newspapers. Regional advertising of telecom and FMCG brands will benefit language dailies. While print as a medium is facing a lot of pressure from digital there is still headroom for growth in certain pockets and amongst certain audience clusters.

     

     

    While radio is expected to grow at a little over 10%, there is scope for the medium to pick up towards end 2016 when most of the new stations (set up after Phase III licenses, round 1 were issued) are fully operational. Digital audio platforms are gaining in popularity, opening up a new format for radio.

     

  • The 15th edition of the Effie Awards happen this evening (Jan 27), and all eyes are on who will be the Agency of the Year

    Will it be Ogilvy or Lowe Lintas or… ?

     

    It’s the Big Night for all the advertising agencywallahs. The Effie Awards, or the Effie’s as they are referred to, are happening today. At the Taj Lands End, Mumbai, 7pm onwards.

    Over a hundred brands that ran campaigns in India from October 1, 2014 to September 30, 2015 were eligible for entry and only a select few will be vying for the top honors across 26 award categories this evening, as can be seen in the shortlist announced by the Ad Club on Monday.

     

    The Advertising Club introduced many changes to revamp the awards. For one, entries could be submitted online. A new category called New Product or Service – Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile digital campaign category has been rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

     

    The question uppermost in everyone’s mind is on who will emerge winner of the coveted Agency of the Year title. Will it be Ogilvy yet again, or will Lowe Lintas seek revenge this year. Or could it be a slew of other players who have entered big skewing the scene a bit?

     

    Here’s the detailed shortlist of finalists for each category as received from the Ad Club:

  • The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions

    Warc rates MullenLowe Group India top creative agency, again

    By A Correspondent

     

    The WARC 100, an annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, has named MullenLowe Lintas Group, India the top creative agency in the world. The agency is the first to claim the number one position for two consecutive years. Following at number two is Droga5, NYC with Ogilvy, NYC being ranked number three. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.

     

    The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

     

    Joseph George

    Commenting on the achievement, Joseph George, Group CEO, MullenLowe Lintas Group said, “2015 was a milestone year for the agency with over 60 awards for creative effectiveness alone. This year too began well for us, being declared the Agency of the Year at Effies India this January. And now this WARC 100 recognition 2 years in a row further demonstrates the primacy of delivering ROI for our clients as our singular pursuit, as indeed in our belief in the type of work we want to deliver for our clients.”

     

    Adding to its list of achievements, of the three campaigns that have been selected from India in the Top 20, two of them were from MullenLowe Lintas Group. ‘Kan Khajura Tesan’, which was ranked number one last year remained in the rankings at number nine this year while Idea Cellular’s campaign ‘No Ullu Banaoing’ was ranked number 17. Havells Appliances ‘Respect Women’ also managed to find a place in the table as it was ranked number 25 in the list.

     

    The above recognition builds on the recent success that has been witnessed by Mullen Lowe Lintas Group which has a host of accolades against its name including Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.

     

    The WARC 100 is a ranking of advertising and marketing campaigns that have worked. WARC tracks advertising competitions around the world – all of which require entrants to show the business impact of a campaign, rather than solely recognizing the campaign’s creativity.

     

  • A location based mood mapping tool for audiences in India

    Maxus unveils Kaleidoscope

    By A Correspondent

     

    Maxus India launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioral parameters of the audience. The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective. This is Maxus India’s second initiative on behavioural mapping the first being Moribus – first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.

     

    Lindsay Pattison

    The tool was launched by Lindsay Pattison, Global CEO, Maxus at a media round table with the entire Global Executive Committee, along with Ajit Varghese, CEO, Maxus APAC. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.

     

    The fundamental premise of ‘Maxus Kaleidoscope’ is that every decision of humankind is based on feelings. Different moods denote diverse feelings and reactions, making it important for brands to be sensitive in their messaging. Data on a brand’s share of mood and audience receptivity can help a marketing campaign reduce ad avoidance and wastage. Mood based audience segmentation has a greater probability of effective communication, vis a vis demographic segmentation.

     

    Speaking to the media about the tool, Lindsay Pattison, Global CEO, Maxus said “With access to real time data, brands can move beyond demographics into behavior consumer profiling. Maxus Kaleidoscope is a first step towards mood and receptivity profiling, so brands have an insight on what their target consumer is feeling, and build their communication around a ‘mood’.”

     

    Lindsay and the Global team also discussed India’s new initiatives, including Maxus India’s focus in 2016 on the trinity of data, digital and content. While IoTBLR Partnership and Metalworks form key components of the digital pillar, Moribus and Maxus Kaleidoscope are one of a kind tools that differentiate our data and analytics product. The content marketing pillar is an enabler that provides brands the opportunity for greater engagement with brands.

     

    Commenting on India, Lindsay further added, “India is a benchmark market for us. In 2016, we are looking at a growth poised in double digits, fueled by innovation within the trinity of data, digital and content. India is one of those unique markets where traditional media and digital media are growing together. We are most excited about developments in mobile media and advertising, and have a lot to learn from this mobile-first market. Our focus in 2016 is to develop a diverse skillset that will be future ready for all our clients and brands.”

     

  • He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One

    Sanjay Shukla joins DDB MudraMax as Prez – OOH & Experiential

    By A Correspondent

     

    Sanjay Shukla

    To leverage the multi-specialty expertise of the DDB Mudra Group and its senior management, Sanjay Shukla will take over as the President – OOH & Experiential, DDB MudraMax.

     

    Sanjay is a well-known industry veteran with close to two decades of noteworthy experience in all aspects of experiential marketing, entertainment, sports marketing, talent & art, activation and events. In addition to specializing in identification of market opportunities and their conversion to active revenue centres, he has also been instrumental in creating some strong brands across the industry.

     

    He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One. Sanjay led the restructuring of the diverse offerings and SBUs at Percept and helped create a single seamless entity, Percept One, that offered greater synergy and operational efficiency.

     

    Madhukar Kamath

    At DDB Mudra Group, Sanjay will be based out of the agency’s Gurgaon office and will be reporting to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. He will partner Aneil Deepak, Head of Ideas, DDB MudraMax in spearheading the agency’s OOH & Experiential agencies.

     

    Quoting on Sanjay’s appointment, Madhukar Kamath quoted, “Sanjay’s track record and credentials are impeccable.   I like his enthusiasm and zeal.   He comes in at a time when the OOH and Experiential teams have won some marquee businesses and also delivered some outstanding work over the past two quarters.   I look forward to the exciting times ahead.”

     

    Aneil Deepak

    Aneil Deepak, Head of Ideas, DDB MudraMax added, “Like in cricket, great partnerships center around people with differing skill sets and a common goal. In Sanjay, I see that partner. As a Mudra veteran, I also respect people with long stints.”

     

    Quoting on his appointment, Sanjay Shukla quoted, “I have always admired the work and the growth at DDB MudraMax. The opportunity to partner with Andee and grow the Experiential and OOH businesses exponentially, is a challenge that I am looking forward to’’.

     

  • Suman will oversee strategy and all related functions for the Group

    Suman Srivastava appointed as Vice Chair & CSO, FCB Ulka Group

    By A Correspondent

     

    Rohit Ohri, Chairman and CEO FCB Ulka Group has announced the appointment of Suman Srivastava as Vice Chairman & Chief Strategy Officer, FCB Ulka Group.

     

    Rohit Ohri

    Commenting on the appointment, Rohit Ohri said, “Good people make good things happen. That’s my guiding principle as I build my leadership team at FCB Ulka Group. In Suman I see a brilliant mind, a deep passion for brand building and inspiring leadership. I’m delighted to have him as my strategic partner as we write a new chapter in the history of FCB Ulka in India. ”

     

    A graduate from Delhi University, IIM Ahmedabad and IMD Lausanne, Suman started his career with the Lintas Group and was part of the team that set up SSC&B. He then moved on to Euro RSCG in India and eventually became its CEO as well as Chief Strategy Officer for its Asia Pacific region. Suman then turned entrepreneur and started a strategic consulting firm – Marketing Unplugged, which will now be a part of the FCB Ulka Group.

     

    Suman Srivastava

    As he takes charge in his new role, Suman Srivastava said, “I seem to change jobs every year in which India hosts the cricket world cup. I started my career in Lintas in 1987, then moved to Euro RSCG in 1996 and started Marketing Unplugged in 2011. I am thankful that Rohit offered me such an exciting new role just in the year that India is hosting the T20 World Cup. That ensures my record stays clean. And given that India is not likely to host another world cup for many years, I look forward to a long and happy tenure at FCB Ulka.”

     

    Suman will oversee strategy and all related functions for the Group, including Strategic Planning, Cogito Consulting, Asterii Analytics and Marketing Unplugged.

     

  • The website is already live, where people can become part of Team Swachh http://teamswachh.in/

    Happy associates with Team Swachh; plans pan India education movement

    By A Correspondent

     

    Happy Creative Services has won the mandate for two design projects to the Team Swachh initiative: brand logo and identity; and the creation of a play-based school kit called the Team Swachh action kit. Happy won these design mandates after a multi-agency pitch held in Delhi by WASH United, a Berlin based non-profit organization, and UNICEF India, who have jointly initiated Team Swachh.

     

    In support of the Government of India’s Swachh Bharat Mission, Team Swachh seeks to spark a social movement for sanitation and toilet use. This movement plans to cut across urban and rural population, class, gender, age, region and religion to help make India a clean nation, where everyone uses a toilet. To achieve that, Team Swachh taps into what Indians unanimously love: cricket. And Sachin Tendulkar is the captain of this team. Team Swachh aims to move people from apathy to concern and taking action. By joining the movement, people become team members and will be given options, online and offline, to become active agents for change.

     

    For the logo, the insight was that toilets alone won’t change India. People wanting to use toilets will. Hence, the logo merges the universal sign of good with the icon of an Indian toilet. The message: toilets are fantastic. The composition also brings out a keen eye for cleanliness. This logo was launched on 18th January 2016, with ICC and Sachin Tendulkar. And the Team Swachh initiative will be officially launched at the ICC T20 World Cup 2016.

     

    The second design project – The Team Swachh Action Kit — is designed specifically for schools. It is based on the principles of play-based learning and rule-based habit formation. It uses thoroughly thought out, tested games and activities, interspersed with discussions. The team at Happy, WASH United and UNICEF India have collaborated to ensure that the activities in the kit create a joyful and exciting experience, while at the same time driving life-saving behavioural change. The kit is created in English, Hindi and Bengali. And it will be adapted in other official regional languages to reach schools across India.

     

    Praveen Das, Co-Founder and Chief Creative Officer, Happy Creative Services, says, “Happy since inception has always been keen on communication for good. Team Swachh gives us an excellent opportunity not only in terms of doing good work but also working towards a bigger goal of educating the country on clean toilets and making India a young, healthy and vibrant nation.”

     

    Kartik Iyer, Co-Founder and Chief Executive Officer, Happy Creative Services, adds, “We have always believed in work that makes a difference. It is a matter of great pride to be collaborating with WASH United and UNICEF. The cause, which is very basic, is something that our country needs to wake up to while we race into the next decade. We strongly believe in the solutions we have created for the movement. We look forward to a considerable impact by 2019.”

     

    Sören Bruhn, Chief Creative Officer, WASH United says, “We have thoroughly enjoyed working with Happy from day one. The Happy team very much bought into the goal of Team Swachh to create transformative social change across India and went above and beyond to deliver outstanding quality. We look very much forward to teaming up again on other projects.”

     

  • The solution will enable GroupM agencies to more efficiently develop precise and targeted media plans so that advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage

    GroupM launches ‘Live Panel’ for targeted media plans

    By A Correspondent

    Media services conglomerate Group M has announced the launch of Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage.

    With seamless access to a global panel of more than 5.5 million consumers in 30 markets, the solution will offer actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across WPP group firm Kantar Media’s data and research assets and integrates with the planning tools of GroupM’s media agencies (Mindshare, MEC, MediaCom, Maxus and Motivator) to accelerate insights to planning to implementation. In India, Live Panel is spearheaded by Tushar Vyas, Chief Strategy Office, GroupM South Asia.

    “In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligenceare at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said Irwin Gotlieb, Chairman, GroupM Global. “Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviors than anyone else. Live Panel operationalises this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage.”

    “GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into Love Panel fully realises the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools,” said Eric Salama, CEO of Kantar.  “This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group.” Kantar incidentally also runs IMRB in India as well as a jv with Nielsen in TAM.

    Live Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints including consumers in Argentina, Australia, Brazil, Canada, France, Germany, India, Singapore, the United Kingdom and the United States.

     

  • Creates an awareness campaign for WaterAid India and the Government of India

    DDB Mudra Group takes a witty route to promote cleanliness of water

    By A Correspondent

     

    In India and across the world, there is still a significant part of the population which is not able to differentiate between dirty and clean water. In rural India, the villagers still bathe themselves and their cattle, wash clothes and utensils in local water bodies. Often they even defecate on the banks of water bodies, thereby polluting fresh water, which is already on the verge of becoming a scarce resource.

     

    Keeping these ‘long- ignored’ factors in mind, The Government of India and WaterAid India along with DDB Mudra Group created two ad films using slice of life situations to drive home the concept of clean water and create awareness around the same.

     

    The first film showcases a typical North Indian rural household while a cricket game is being broadcast on TV. The villagers, glued to television, keep using use the idiom ‘Gayi Bhains Paani Mein’ (Here goes the buffalo into the water) whenever India misses a score in the game. After a while, an elderly man asks his young son to fetch him a glass of drinking water. The son who was listening to the earlier cribs of the men, brings a glass of muddy water. The shocked father reprimands him, but the youngster cleverly ties the situation using the idiom ‘Gayi Bhains Paani Mein’ and patiently explains, that if time and again buffalos and other catttle get into water, it is bound to dirty, eventually resulting in dirty water.

     

    The second TVC shows three friends talking at a roadside dhaba (food joint) in a rural area. One of them is apparently moving to the city, hence the other two tell him jokingly, that they will miss him and will shed tears in his memory. While saying this they keep splashing water on their faces repeatedly to mime tears and waste an entire jug of clean drinking water during their conversation. After a while, one of them casually asks for another jug of drinking water, the waiter gives them three empty glasses. When they question that, the owner of the dhaba who has been watching them all along seizes the opportunity and calmly educates them on the importance of saving clean drinking water.

     

    Both the TVCs have focused on different and relevant points in a simplistic, yet creative manner. The campaign has extensively been promoted on television and radio.

     

    Quoting on the campaign, Neeraj Jain, Chief Executive, Water Aid India said, “Water is a precious resource and India is one of the most water stressed nations in the world. It is important that this precious resource is conserved and local water sources are not polluted. The PSAs that WaterAid India commissioned from DDB Mudra for use by the Government of India put across these messages in a simple but creative manner. I hope that they are effective in inculcating in all of us the necessity for careful management and conservation of our meagre fresh water resources.”

     

    Quoting on the campaign, Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “To work on a campaign for an issue of such critical importance as water conservation was not just exciting but daunting at the same time. We are really happy that by building on some very deep rooted insights about water, we were able to create work that has successfully connected with our audience and made them take a fresh look at this vastly ignored problem.”

     

    Sambit Mohanty, Creative Head, DDB Mudra North added, “We live in a world where water is taken for granted – more so in rural, semi-urban areas where potable water is wasted and water bodies are used in an unhygienic manner. Our ‘Jal Hai Toh Kal Hai’ campaign aims to sensitize people to treat this precious natural resource with more respect and consideration.”

     

  • The advertising campaign aims to turn Jharkhand into one of the most preferred investment and tourism driven destinations in the country

    Prabhatam Advtg bags comms mandate of Jharkhand govt

    By A Correspondent

     

    Multi-media solutions provider Prabhatam Advertising has bagged the sole contract for undertaking multimedia advertising, communication, media, digital and PR activity for the state of Jharkhand, emerging the front runner in a rigorous selection process undertaken by the Jharkhand Government.

     

    With a proposition to scale the multifaceted image management at both domestic and global scale, the Information & Public Relations Department of Jharkhand government has awarded the contract for the entire state of Jharkhand for the period of 42 months, which will serve various ministries and departments of Jharkhand to get into the mainstream of public domain.

     

    “Prabhatam Advertising has entered into a exclusive agreement with the Department of Information & public Relations of Jharkhand Government after qualifying the series of selection rounds by participating as an one of the eligible contenders, with a razor sharp focus to attract optimum attention for the various initiatives, schemes and programmes of the Jharkhand government being undertaken under the inspiring and dynamic leadership of the honorable chief minister of Jharkhand  Shri Raghubar Das,” said Shri Mayank Gupta, Director, Prabhatam Group.

     

    Prabhatam has being the front runner in the preparation of strategic road map for augmenting and ameliorating the public perception about Jharkhand state, engaged in making forward march towards all round growth and development. Prabhatam Advertising has designated a team of communication, media, digital and PR experts to work incessantly for the Information and Public Relations Department through its dedicated hub at Ranchi and Delhi and all across the country.

     

    Shri Rakesh Sharma, CEO, Prabhatam Group, spearheading the project advocated that “Our prime focus during the entire brainstorming session was to integrate the bio diversity of Jharkhand at multiple forums and to give it a spectacular social and digital media leverage, both in India and overseas giving Jharkhand a facelift turning Jharkhand into one of the most preferred investment and tourism driven destinations”.

     

    Special emphasis will be laid to develop new softwares and applications in sync with global mega trends.

     

    Shri Sharma stated that Prabhatam Advertising has dedicated a special task force for media planning and media buying ensuring matchless media savings for the Jharkhand Government and the team will report by weekly and every month directly to honorable Chief Minister for promoting Jharkhand on the world investment and tourist map.

     

    “Prabhatam Advertising was evaluated as the most successful bidder amongst the Multinational advertising houses who have participated in the tender, being floated by the Department. Some of the notable contenders were  Dentsu, Crayons, Grey worldwide, Publishes, Disha Communication, and Network,  who were invited for making presentation before the eminent members of the selection committee and Prabhatam Advertising was found to be most  befitting bidder for the brand promotion of Jharkhand in India and overseas,” said Shri A.K Pandey, Director, IPRD, Jharkhand.

     

  • This is a home-coming of sorts for Namrata, who began her journey with Ogilvy & Mather Mumbai, in 2003

    Namrata Keswani joins OgilvyOne Worldwide

    By A Correspondent

     

    Namrata Keswani

    OgilvyOne Worldwide’s Mumbai has announced Namrata Keswani as Vice President & Head of Office.

     

    This is a home-coming of sorts for Namrata, who began her journey with Ogilvy & Mather Mumbai, in 2003 where she proceeded to handle some of the agency’s most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore where she managed the GlaxoSmithKline, American Express and Kimberly Clark businesses.

     

    Her inherent leaning towards fashion and style, led her to the role of a Fashion Stylist at NBC in 2005 and more recently, at Condé Nast India where she led the Condé Nast factory – a content vertical for the publishing group.

     

    Welcoming Namrata to her new role, Vikram Menon, President, OgilvyOne Worldwide, India: OgilvyOne has been India’s No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World’s 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne, Mumbai looks to set new benchmarks across the board.

     

    Namrata Keswani: OgilvyOne Mumbai has grown and transformed rapidly over the last few years into a leading digital agency. It’s a fantastic opportunity to be at its helm and chart its next chapter of growth. I hope to nurture a nimble, learning agency culture and ensure our clients see us as their partner of choice in this exciting, challenging environment where the digital landscape and consumer are evolving so dramatically.