Author: Sanjeev Kotnala

  • Sanjeev Kotnala: Jai Shri Ram!

    By Sanjeev Kotnala

     

    Sanjeev KotnalaAs I write this article, I realise that Bhagwan Shri Rama has taken over everything. The social media feed is full of messages about the consecration of Lord Ram. I hear serene hymns from the three temples that have been silent for a long time. Jai Shri Ram flags decorate the skyline, overshadowing the humble dwellings – that’s what catches my eye. It’s like a scene from a mythological or historical TV series. It resembles a Ram’s army camp at war, adorned with flags. The autos move around with the flag, and the market is doing fast business on saffron-coloured stoles, flags, kurtas and T-shirts. The flags are everywhere, and every temple resonates with celebration. Firework stalls have sprung up, and by the time I finish writing, the sounds outside will resonate loudly with bursting crackers – signalling a new wave of Hindu thoughts and pride. Jai Shree Ram.

     

    It feels like a new Diwali- the markets are decorated and lit through the evening. The clay lamps on the roadside are doing brisk business. However, today, when the ceremony takes place, the roads are quiet and deserted, reminiscent of the days during the telecast of the Ramayan.

     

    Most Hindus in the nation celebrate with pride but with cautious secularism. It is, after all, inclusive and rooted in the Sanatana tradition. It’s safe to say – Diwali is here. Victory to Lord Rama. I say I am an Indian and a Hindu and not necessarily a Hindu and an Indian. The nation comes first. Hence, where I rejoice at the temple construction and Pran Pratishta, I regret that there was bloodshed to get it. Jai Shri Ram.

     

    Huge event

    One can appreciate the intense efforts by the Sangh and BJP, turning the Pran Pratishta ceremony into a grand success. The success and engagement were never in doubt. But to enhance it, making arrangements, motivating citizens, and encouraging on-ground participation needed to be well executed. Well done. Jai Shri Ram.

    No one minds if it seems politically motivated with elections and vote banks in sight. Having endured neglect, the majority are content with being at the centre of attention. Victory to Lord Ram. Modi makes it possible. Jai Shri Ram.

     

    The instigators continue to raise their voice

    Yes, there are still posts circulating questioning the validity of the consecration, its religious sanctity, and it being constructed on a demolished mosque site. There are even posters congratulating Congress and Rajiv Gandhi for realising the dream. These are irritants of the first order, unable to see the pride and unity on this day of celebration. It’s a time when the long-suppressed aspirations of the majority are finding some answers. Sometimes, the wise need to stay silent. Their statements only reveal their intent – foolishness and a desire for divisive politics. The modern citizens of the country are more aware and taking note. Jai Shri Ram.

     

    Boost to Religion-based tourism

    Religious tourism in India is set to boom like never before. The triangle of Prayagraj, Varanasi, and Ayodhya is complete. The Char Dham yatra is a reality- though much more must be done for management and infrastructure support. The South has always been well managed, though Government interference is a concern for many devotees. Tirupati, Madurai, and many other places of worship in the South have their own importance. The East boasts Puri and Kamakhya. The jyotirlingas are spread across the country. The Golden Temple. The Buddha circuit. Dwarka and Somnath in the West, Asthvinayak in the Konkan. Ajmer Dargah, Haji Ali, and Deoband – all will see a surge. It’s going to boost infrastructure and business. Jai Shree Ram.

    Some places need stricter environmental policies and tourism management. Regularising facilities should be a priority at all destinations. Tough decisions are required for safety and security, but that’s for another time. For now, let’s revel in the joy of Pran Pratishta. Jai Shri Ram.

     

    Useless debate

    The debate about mixing politics and religion is old and useless. They were never separate. The history is witness to its use and misuse. I hope that as a new-age secular state, the country will promote every religion and contribute to the systematic, orderly management of all places of worship. They will all be under the same rules and support. Jai Shri Ram.

    I respect the party for delivering on the promise- Mandir Wahi Banayenge and the Pran Pratishta. However, I am against and do not favour any politicisation of the stage and sending political messages under the grab of a note to the nation. Yes, there will always be politics in religion and religion in politics- and it will be hard to separate the two. However, the need is to knowingly and cautiously control the skew. Jai Shri Ram.

     

    Plan to visit Ayodhya

    Having witnessed the somewhat poorly covered ceremony, I’m happy to have a virtual darshan and make plans for the future. A small check on the travel site flashed unrealistically stretched rates. Understanding the expected surge of curiosity fuelled, I have been there crowd – one is taking it slow and planning for a later date. Jai Shri Ram.

     

    Net-net

    Today, I am proud of the Pran Pratishta at the Shree Ram

    Chandra mandir. I’m delighted to have witnessed this ceremony online. It seemed an impossible dream for long.

    I’m pleased to see a somewhat south-Indian-style decoration of the statue. The initial reaction was akin to having darshan in the Puri or Tirupati temples. But with a slightly longer darshan and the euphoria of the darshan, colour and decoration no longer matter. People debating and doubting must understand that it’s not a matter of belief but a result of faith, which is unwavering and unquestionable. So, the debate about historical figures, mythology, reality, or mere imagination doesn’t matter. I welcome an era of Hindu resurgence with the Pran Pratishta at Ayodhya. Jai Shree Ram. It is Pran Pratishta in Hindus.

     

    Add-on

    If Hathway could create days benefiting many industries, January 22 could be the day – the second Diwali, Deepoutsav, pushing the economy with market initiatives and celebration. It may be the push we need for the national economy after the market lull post-Diwali in the third quarter.

     

    Sanjeev Kotnala is a senior business strategist and author. He writes on MxMIndia on Wednesdays, and sometimes on other days as well. His views here are personal.

     

  • GirlvsCancer: Provocative communication on female sexuality

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaWe all are afraid of the Big C. Cancer, I mean. We have no understanding of the disease’s emotional, physical and financial impact, even when we have been close to the persons fighting it. We may think we know it, but we will never really know the turmoil that a person and near ones go through during the treatment and the changes that happen, which are not restricted to physical appearance and mental framework – but how they now see and approach life, what they want and how their desires have remoulded, and how their expectations with life have changed.

     

    It is not difficult to imagine that these changes could affect the person differently based on the gender of the person. The truth is that it impacts differently, which is the basis of Girl Vs Cancer.

     

    Girl vs Cancer

    Girl vs Cancer is a non-profit organisation. It has been at the forefront as a guidance resource centre dealing with cancer diagnosis and the treatment journey. It has been vocal about the changes that female patients experience during treatment.

     

    GirlVsCancer designed a post-surgical lingerie collection. So the woman can continue to feel sexy, flattering, comfortable and, most importantly, empowering. The post-surgical collection aims to make the cancer fighter or survivor more confident and sensual in their own skin. The GirlVsCancer website is detailed and focused on its objective. It has an excellent FAQs section, answering the various doubts and questions for family and friends.

     

    The website explains their action and aim. “We are GIRLvsCANCER. A space to amplify all cancer experiences. Whether woman, femme, they/them. We are by the community, for the community. And we’re here to blow up the cancer landscape by collaborating to crush the stigma, stop isolation and bring about essential change”.

     

    Post-Cancer Female Sexuality Campaign

    Recently, its communication targeted and focused on the change in Sexual Urge and desire a woman may experience because of cancer. It is a provocative campaign, and viewer discretion is needed. It takes on two of the Taboo subjects in the same stride. The Cancer and female sexuality.

     

    Reality

    Half of women will get cancer. And of the women who get Cancer, less than a third are given any information about how a diagnosis will affect their sex life. But getting a diagnosis doesn’t mean you have to stop enjoying sex, intimacy, getting it on, getting off and finding pleasure in your body, whatever works for you. (This one is straight from GirlVsCancer, and the data references are not Indian- where the figure may get further down.)

     

    One research says that 60% of the women after cancer treatment find/experience some form of sexual dysfunction. A subject that is most likely not discussed with the patients or by the patient.

     

    The Communication.

    GIRLvsCANCER founder Lauren Mahon is very straight to the point when she says: ‘If you know, you know- it is going to resonate with you’. That is the truth. It is distant and unrealistic when you don’t know about it, and it is very different when you experience it when you have skin in the game.

     

    One of the communication talks about breast cancer and radiotherapy. Where the woman struggles with egg freezing and hormone blockers. And yes, sex is her mind, and she climaxes. Watch the three ads below.

     

    Net-net

    People may have a polarised reaction to the campaign. It is meant to be that way. GirlVsCancer wants it to be noticed and discussed and, in the process, expects the viewer to discuss the subject. The approach is risky, but I don’t think it could have been handled in a milder way. The current campaign of GirlVsCancer is naturally female-centric. Still, one would presume that male also undergoes some changes, including changes in sexuality. Hope someday someone addresses it.

     

     

     

     

  • Sanjeev Kotnala: The essence of being alive. Being better than yesterday

    By Sanjeev Kotnala

     

    Sanjeev KotnalaNo one will dispute that we all strive to be better than we have been before. It encapsulates the complete philosophy of life. And something that I endorse and follow. Hence, my wishes for everyone have been simple- ‘May Your Today Always Be Better Than Your Yesterday’. My cousin Manish Thapliyal found some wisdom by telling me that this is the nice thing he learned from me. On the other hand, my ex-colleague Mukul Bakshi would find it funny and play it back differently whenever I wished him on his birthday.

     

    However reading on Kindle ‘My Hanuman Chalisa’ by Devdutt Patinayak as the first book of 2024, I realised these simple statements with deeper meanings must be translated and shared with a broader audience.

     

    The wish and the essence of being better than yesterday are hugely personal and growth-oriented. It talks and refers to resilience and the perpetual journey towards self-improvement. It is the best wish one can extend to others, with an honest, sincere, heartfelt hope that today surpasses yesterday in every conceivable way.

     

    Life Is like a long train with vestibule modular interconnected boogies. These interconnected boogies are your timelines, and you move from one to another, not knowing how long your train is and when you will reach the end. Such interconnected life episodes shape our existence- because they shape our experiences and expectations.

     

    However, when the goal is a win-win for all. When it is not about outshining others or defeating others but to outgrow one’s former self. Just for you to be better, someone need not be bad. It reminds you to create a better today, which is based on a past that is a history is about continuous learning, introspection, and the willingness to embrace change as a catalyst for progress. You approach every day as a new sunrise of opportunity. A day where you can become a bit better. A day you can nudge yourself a wee bit closer to your goals. An opportunity to rectify mistakes, learn from experiences, and carve a path towards personal evolution.

     

    In past, we have an uncontrolled but established kaleidoscope of moments. Full of accomplishments, failures, and lessons that have defined us. And when you try to be better regularly and keep that as a sole aim, you acknowledge that life is a journey, a work in progress, and each day is a canvas waiting to be painted with the brushstrokes of improvement.

     

    This concept I follow and wish more can see meaning in extends beyond tangible achievements and physical materialistic acquisitions and acknowledgements. It shows the intricate flow of emotional intelligence, resilience, perseverance, self-understanding, clear objectives and mindfulness.

     

    Being better than yesterday is about professional life, personal life, relationships, understanding, craft and culture, experiences and expectations. It is a subtle refinement of one’s character, the cultivation of empathy, and the development of a resilient spirit capable of navigating life’s unpredictable terrain. A little bit better today is better prepared to address future uncertainties.

     

    Like every other journey in life, the journey to being better is also full of setbacks and challenges. However, one can take these hurdles and challenges as stepping stones to move forward. Remembering that the past is dead. The past is certain. The past is like the closed pages of the book. And the moment that matters is NOW and HERE. The future is unpredictable.

     

    Past should be looked at from the filter of PaRAM, pause, reflect, Absorb the learnings and just move on without the baggage. Dropping baggage every time helps to be light in mind and heart. It gives you scope to accommodate more. It is about taking the lesson and moving on and becoming a wee bit richer in your understanding, a little better prepared and a wee bit better. That’s all that is needed.

     

    Hence, I always wish a person with “May your today be better than your yesterday”. It is an acknowledgement of being human and the expected vagaries of life, and an encouragement, urging and nudging the individual to face challenges- work out solutions, work with optimism and get better than he or she was yesterday.

     

    This thought of continuous improvement also fosters a sense of Gratitude. It acknowledges the progress made. It, in turn, appreciates and celebrates success, change, and betterment- no matter how small. It has a continuum of Gratitude for the lessons learned, the opportunities presented in life, and the opportunities one exploits. It asks you to treat every day as a celebration of progress, a day with a positive ripple in life that includes those around you.

     

    The pursuit of being better than yesterday can transcend boundaries. It can be about the collective improvement ethos, inspiring communities and societies to evolve and progress together. The desire for collective advancement becomes a shared aspiration, creating a ripple effect that elevates the entire human experience.

     

    Pahaadi, the short story contest for writers with roots in Uttarakhand that I curate, is one small example. It even has the absolute understanding and delight of considering every participating writer a winner. When an unpublished or published writer sends the entry, they have taken that extra step, full of expectations, confidence, and faith to move forward and be better than yesterday.

     

    Net-net

    The only thing in life that truly matters is the commitment to being better than you were yesterday. And that is my wish for all of you. “May your today be better than your yesterday.”. So, as each day unfolds, let us embrace the opportunity to evolve, learn, and strive to make today better than yesterday. This can be related to everything you do in your personal or professional life. Branding and advertising, start-ups, innovation and marketing try doing the same thing from a different perspective.

    ………………………………………………………………….

     

    This is one of the critical thoughts and rules I have synthesised from my experience in life. It is discussed in detail in my forthcoming book,  ’24 Rules of Life- I Wish I Had Known Earlier’. The book will be released in the 3rd or 4th week of March 2024. If the book interests you and you want to get updates on the book, please email me at netkot@yahoo.com or WhatsApp at 9819728963.

    And if you agree with the thought, there is a good book to read. ‘Get Better at Getting Better‘ by Chandramouli Venkatesan.

     

  • Sanjeev Kotnala: Kindle, here I come

    By Sanjeev Kotnala

     

    Sanjeev KotnalaMaybe things will now improve, and my pathetic score of reading books on Kindle will improve with it. Yes, I am still one of those prehistoric animals with a voracious reading habit. But my comfort level with digital (Kindle-Playbook or KoBo) and audio listening platforms (Audible) is limited or uncomfortable. I proudly claim that I can, at max, read two-three A4 pages of a contract or a proposal on screen, and beyond that, I must download to read. I would love to know your experience and preference and correlate it with your age.

     

    I am still a book reader who prefers the charm and joy of flipping through the pages of an engaging book while enjoying a cup of my favourite drink- tea. The added advantage is bright sunshine, sitting on the balcony or a terrace and immersing myself in the books recommended by friends or referred by the authors of the books I may have read. Two people I trust entirely on their book recommendations are Suman Srivastava and Sabu Paul.

     

    On the other side, I have a membership of Audible and Unlimited Kindle, which I must have signed sometime under the impression that it would further help my book reading or help me use time better. Nothing like that happened. Instead, I went through the painful ( yet required) process of monthly recurring payment setup on a credit card!

     

    At times, I wanted to cancel the membership, but then a simple maths told me that listening to or reading at least 6 books on them would pay for the membership. The economics of membership made sense. I added listening and reading 6 books to my checklist three months back. Desperately wanting to reach that figure before the end of the year and get back to my year end article on recommendation on books to read. Something that I used to do regularly.

     

    Unfortunately, I have disappointed myself. The aura of self-discipline I had built around me was broken. I am still working on books to read on Kindle, though I have managed to listen to a few on Audible. The audible score is much better than Kindle, primarily because of the time I have travelled alone.

     

    I enjoyed listening to ‘The Mystery of Hanuman Neem Karoli Baba’ by Sripad Jagannathan Dasa, ‘Ghost of the Silent Hills’ by Anita Krishnan, ‘Night Train at Deoli’ by Ruskin Bond, ‘Jannat aur anya Kahaniyan’ by Kushwant Singh, ‘Ravan’ (sounded so good on Audible) and ‘war of Lanka’ by Amish Tripathi, ‘The Girl in room 105’ by Chetan Bhagat ( yes I did listen to it), ‘Mafia Queens of Mumbai’ by Jane Borges and S Hussain Zaidi (Recommended) and ‘An Indian Spy in Pakistan’ by Mohanlal Bhaskar. Stories were so easy on the ear. And as I look back and try listing, I find a decent score of books on Audible.

     

    On the other hand, books like ‘The Buddha Said’ by Osho and a few others, ‘Life’s Amazing Secrets’ by Gaur Gopal Das, and ‘The subtle art of not giving a F*ck’ by Mark Manson were thought-provoking, and Audible did add to the impact.

     

    Audible also introduced me to a wonderful author Maurice Leblanc- I read ‘An Extraordinary Adventure of Arsene Lupin’.

     

    A brilliant book I never knew about was ‘Erotic Stories for Punjabi Widows’ by Balli Kaur Jaswal; it sounds corny- but if you are on Audible- listen to it.

     

    There were very few disasters in choice, far fewer than in the physical books I picked. Because audio takes that additional effort, and the choices get filtered if they do. However , I did listen to my disaster ‘Bad Mommas’

     

    I found audible better to listen to audio dramas and series like ‘Nut Jobs’, ‘Days that changed the World’, ‘Meri Priya Kahaniyan’ by Amrita Pritam’, ‘My Dad the Spy’, ‘Hijacked Histories’, ‘Kissa Khwabo ka‘ ‘Dil Local’, ‘Diary’, ‘Kaali Awaazein’, ‘True North Heist’, ‘Comedy Club’, ‘Alien: out of the shadow’, ‘The Butterfly effect’. They were well-produced and a pleasure to listen to. And I still claim I am not a podcast listener.

     

    ‘Atomic Habits’ by James Clear was downloaded but read in physical form. After that, I started following him on social media and signed up for his very useful Thursday Thoughts. ‘The Power of Subconscious Mind’ by Joseph Murphy was a delight. I am on ‘Don’t Believe Everything You Think’ by Joseph Nguyen- which is challenging to listen to. And some 13 books bought on Audible Credit and downloaded wait their turn.

     

    Frankly, that makes me think that some books are better heard than read, and some should never be heard but read. What do you think?

     

    Sometime back, I was introduced to speed control on audible. I tried listening at 1.5x, but truthfully, anything beyond 1.2X was a waste and negatively impacted the experience. It also marred the efforts that the voice-over artist and the team have put in while recording the book with all the strategically chosen pauses, tonality and, at times, special effects. Books on Audible must be heard at the speed they have been recorded, and that means that I am in a long period of listening for a book I would have completed reading in 3-4 hours.

     

    Kindle somehow suffered. Whenever I accessed it on a laptop or mobile, there were enough distractions to ensure I was not fully immersed in the experience.

     

    In the past, I read a few books on Kindle, but they were primarily books by my friends and people I know on social media. Books like ‘Seven Interludes’ by G. Podington (a class act on twisted tales), ‘MHADEI’ by Lynn de Souza, ‘A Scifi Sixpack’ and ‘A Scifi Fourtaler’ by Dilip Thosar’ (Interested in science fiction- try it out), ‘Maa Narmada Parikarma’ by Srinivas Shastri, a lovely book ‘Here Today Here Tomorrow’ by friends in my Insighter group ( a definite read based on future situations post covid), and ‘Dog Tails’ by Radha Thomas ( recommend pet lover to read). I was in a hurry to read these books.

     

    Then there were books I may have never ordered to read but read on Kindle- like ‘A Chapter out of My Life’ by Salil Agarwal, somewhat similar to my books, ‘Life Reloaded’ and ‘Reflections’ which are true life stories that impacted the authors on their thinking and approach to Life!.

     

    Then, there are books I have downloaded. Books like ‘The Surpassing Power of Liberating Structures’ and ‘Trust, Belief, Influence and Rapport’ feature in my download libraries on Kindle and a long list of books on Audible waiting to be opened. As in Audible, I earn accredit every month, and their email prompts make me download a book to keep the credits in manageable control without letting them expire.

     

    Things may change a bit. On my 60th birthday, unaware of my choice and difficulty with digital on-screen reading, my son and daughter gifted me the Kindle White device. That was based on their understanding of my reading habit. They were just trying to help me in the way the digital native could. Now that I have been gifted a Kindle, I better reflect their choice in my reading. So, Kindle, here I come. In the year ahead, it could be Kindle, Kindle, Kindle all the way.

     

  • Sanjeev Kotnala: Qiddiya: Don’t Just Live Life, Play Life

    By Sanjeev Kotnala

     

    Sanjeev KotnalaMany of you would know what Qiddiya is all about, and a few would have gone deep into understanding it. I was blown away by the sheer magnitude of Qiddiya. I am creative and imaginative, but this was at a different level. It could be the money that makes it happen. However, it reminded me of a quote that AG Krishnamurthy often referred to in Mudra: To realise a dream, you must first dream it.

    After being exposed to many development project advertising and the inbuilt exaggerated promises and plans, I wasn’t prepared for what Qiddiya was about.

     

    Trapped and Pulled into The Experience

    An innocent-looking tweet with an engaging audiovisual of some 150 seconds trapped me into going through an entire website where the thought was totally integrated and amplified. Why not? What started as a sizeable thematic entertainment park has blown into something expected: the giant 365 sq km megacity in Saudi Arabia. The Qiddiya project just outside Riyad, at a cost of 75 Billion Dollars, is expected to have 600K residents and bring in some 48 Million visitors annually! Promising a place where you never run out of things to do and places to go!

    Here, watch the Audio-Visual that pushed me to take the trip to a well-made website that engaged you on all counts.

     

    The Promise Reflected at Qiddiya

    One cannot but agree with the statement, A life well lived is a life well played.

    One could feel the whole sentiment while watching the audio-visuals and going through the website. It sounded so right. “Qiddiya Is The World’s Most Passionate Ambassador Of Play. A Beacon Of Hope For A Better Future, Where Play Is Not Just For The Playtime, It Is A Way Of Life… Play Is Essential To Living A Complete And Holistic Life. And As We (Qiddiya) Build Cities, We Build Lives. We Play Life.” And Riyad would be a perfect foil and example, some 45 Km from Qiddiya.

    There is a survey that is used to build logic of play and life in KSA ( Kingdom of Saudi Arabia), You could ignore it- this is the only offbeat part of the whole presentation.

    You can agree or disagree when it says that 90% of adults agree that play is as important for the well-being of adults as it is for children! 77% believe they would be happier in life if they played more, and 73% believe they would generate more ideas and create new things if they played more. I ignored it as an overplay, but the integration of communication with the project cannot be faulted or doubled.

    Watch the audio-visual that gives you an introduction to what to expect.

     

    The Six Power of Play

    I loved this segment, and if you want to read more, you can visit the website. It talks of the profound effect of play on the human mind and body and how it plays a significant role in developing cognitive abilities like critical thinking, problem-solving and memory. How play is being used to fight against neurodegenerative disorders in adults like dementia including diseases like Alzheimer’s and Parkinson’s. And that immediately kicked in the mental demand to indulge in some play and games. The six powers are to Thrive, Create, Imagine, Connect, Grow, and Escape. The whole text, with the rightly justified visuals in this section, makes the web experience grand, just like the project. Truly a project that can claim to say with confidence- Qiddiya City- where fantasy meets life and gaming takes on another level.

     

    THE Numbing Mega-Numbers

    The numbers are numbing enough. The largest theme entertainment park spans 80 acres, the tallest at 160 m, the longest at 4 Km and the fastest at 250 Km/hour Falcon Flight roller coaster. A 23-ride, 63-acre water park constructed at 750 Million dollar cost. A Jack Nicklaus Golf course. A 7 KM race track for competitions and passenger rides. Concert arena and much more. It will host the athlete village and competitions in the 2034 Asian Games. And there are videos of the progress under Watch Play Progress. There is a sustainability angle built into the project. The project claims to work towards protecting the indigenous flora and fauna and the invaluable Arabian Heritage. It works for Enhanced Biodiversity, sustainable mobility for the community, waste management, and water resource optimisation- all planning to help achieve Qiddiya’s goal to meet Saudi Arabia’s 2030 environmental sustainability compliance vision. All signs of a place that knows what it is doing and is ready for the future.

     

    Net-net

    It is superb, brilliant and unprecedented. The project, communication and the website.

    The dream is there and is taking shape. I don’t know when and how I will ever visit the place, but trust me, it is going into the bucket list of all the people with an iota of play in them. Hope it is completed in time. A minor escalation in the cost would bother the bankers for the project. The worry is the saying:  whenever the tallest, longest, and largest projects are completed – an economic meltdown follows. Hope we are wrong this time.

     

  • Stop New Year Resolutions. Focus on the lurking mid-life crisis

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaIf you are considering making resolutions, you must read this and stop wasting your time on something unstable. For me, resolutions and a need to have them are signs of something bigger- a lurking mid-life crisis. So let me wish you a Happy New Year in advance before you read any further.

     

    I think we have totally misunderstood and wrongly defined a mid-life crisis. We have loaded it with the assumption that it is about sudden career changes, impulsive decisions, life-work balance, insecurities, and uncertainties. Midlife crisis is more about inner turmoil than the external materialistic world. It is the stage of finding self at a crossroads of psychological and emotional shifts necessitating a re-evaluation of status and a course correction in alignments and approach to life. It is a lot more about seeking new answers and raising fresh questions.

     

    As a mid-life crisis coach, I see a mid-life crisis whenever there is a dramatic shift in responsibilities and accountability and when suddenly new expectations take birth without references to possible expressions and experiences.

     

     

    Redefining Mid-life Crisis

    Midlife crises are more about fulfilment, authenticity, trust, security, listening, bouncing boards and confidants. Many times, in a blind alley of life, people lack the knowledge or wrongly interpret the signs. They start grappling with a broader question, contemplating the meaning and purpose of their lives. They strongly realise they are incapable of controlling their destiny and personal development. They become confused and aimless because they are unable to sort out emotions.

     

    It happens when a child becomes a teenager, a working adult and then a spouse and a parent and a grandparent. When the father becomes a father-in-law, it requires redefining the emotional space, expectations, and behavioural patterns one lives in.

     

    Every stage of these changes requires an almost chrysalis type of smooth transformation. It happens when you change your professional work arena and cities to a different cultural arena. When your set of friends, hobbies and interests stop finding time for you or you start to fail to keep commitment. All these are triggers of a mid-life crisis. It’s about a lack of future thinking and a need for more trust in the current scenario.

     

    I take this year-end opportunity to say that resolutions are no solutions to the mid-life crisis. I say so because resolutions are based on certain societal and personal demands that are correctible, self-controlled, and voluntary.

     

     

    Self-reflections instead of Resolutions

    Instead of an impulsive resolution, it is time for self-reflection. Do a deep dive to understand personal values and aspirations and how life can be aligned with them. It is okay if you don’t find answers. And it is okay if you don’t find answers for long. Do the course correction and alignment to whatever contextual findings you accumulate during introspection. Don’t hide from negatives, and don’t depend too much on positives. If you have a list of resolutions, you are in some mid-life crisis trap.

     

     

    Change

    Emotional turmoil and emotional imbalance resulting from a mid-life crisis can be avoided by recognising the change continuum of life. Change is a must, and we must embrace the correct change as a part of personal growth and a meaningful life; instead of resisting it, individuals should embrace it as a natural part of personal growth. These changes may be like a need for redefining career paths, exploring new hobbies, cultivating meaningful relationships, redefining the work and life balance, critically balancing the expectations and in some process, being open to saying NO to the fresh demands and expectations that friends, family and society put on you.

     

     

    Need for Guidance

    The crisis often magnifies because we wait to start reacting to it. We remain reactive and not proactive. We ignore these changing emotional landscapes until there is a sudden tectonic shift. Engaging with therapists, life coaches, and mid-life coaches and discussing with your confidant, spouse, and family could greatly help. It will help gain clarity on various subjects that will help in the challenging period.

     

    Reassessing and focussing on Cultivating Meaningful Relationships with family, friends, and partners can provide emotional support and contribute to a sense of fulfilment that is much needed during such a phase.

     

     

    You are the CEO of your Body & Life

    Hell, what’s wrong. You take on significant responsibilities and deliver on the promises – except when it comes to yourself. How can you forget that your first responsibility is to yourself? You are the CEO of I-Incorporated. And hence, your prime responsibility is self-well-being. There is no better time to realign your priorities to your physical and mental well-being.

     

     

    Redraft your Motivations & Passion

    I am not really asking you to find the purpose. Just take care of your passion and interest. Remember things that you have on your bucket list to take care of, things that are beyond work and some of them are really personal.

     

     

    Net-net

    A mid-life crisis is a complex, multidimensional, and multifaceted experience yet to be understood entirely. It has many forms and is different for every individual as it is impacted by the social, family and work expectations and experiences of an individual. Rather than relying on the often repetitive resolutions that one loses track of within the first week, look at realigning yourself with self-priorities, embracing change, seeking professional guidance if needed and having meaningful relationships you can depend upon. Rest assured, a mid-life crisis is a common phenomenon, and if handled better, one will always emerge a lot stronger, wiser, and more fulfilled on the other side of the current mid-life crisis.

     

  • The Business of Last Rites

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaYou would die to enjoy our services’, ‘We will Bury you cheaper and deeper’, ‘6 Feet apart is better than 6 Feet under’, ‘Drop in when you drop dead’, and ‘Grave problems resurrected here’ are some of the whacky banners I remember outside Danny Michael’s Funeral service Mahim, Mumbai advertising last rite/funeral services. Danny Pinto proudly lives the legacy of a century of service and promises real funeral directors, embalmers, export of remains, hearse, morgue, portable morgue and ambulance services. He is considered the best in the business with a clientele that includes Rajiv Gandhi and Mother Teressa. He also handled bodies from the 26/11 attack and train blasts. However, he does not have a pre-order filled out with client requests.

     

    People dread talking about death, and that is okay as surviving is the essential first instinct. However, I have always wondered why there are no funeral / last rites / Last journey or Antim Sanskar services advertisements. It is not a banned subject. And we even hesitate to use death as a lever in advertising- including Insurance advertising.

     

    Changing Times with Last Rites

    Antim Sanskar, the last journey, is an integral part of life. It is one of the 16 prominent Sanskars in Hindus, without which Moksha is impossible. Yet, very few think about death and last rites, and rarely does someone plan for it. Frankly, it could be complicated and, at times, a costly affair.

    Unfortunately, death is a grey area for us, and so are the processes, rituals and practices. I have experienced doubts and a lack of knowledge, leading to debates, discussions and complications to the extent of damaging social relations.

    A few things about the last rites and funerals have changed. One stark change is the time people now devote to the last rites. Sometimes, it is simply a journey in an ambulance from the hospital to the cremation grounds. People do the Chautha (4th day) instead of the traditional Gyahravi (11th day) or the Tehravi (13th day) rituals and shudikaran (cleansing). Many are doing the Chmayi (six-month ritual) instead of the  Barsi (after a year) shudhikaran rituals. A few enterprising senior citizens and people living alone are planning their last rites and dictating a plan and the required funds. Many such people are doing their Atm Shradh, unsure if the next generation will follow the proper rituals or if they have no one after them to do it for them. The industry servicing last rites and Antim sanskar is also changing.

    Everything said and done, I am yet to see a funeral director or the karamkandi pandit asking for a satisfaction score or net-promotion score, or for a reference or asking the relatives to give them another chance to serve you better. Yet, you have someone in the family or social circle coming up with the references and contact details. These services work more on word-of-mouth recommendation.

     

    Last Rite Services

    It is a different tough category – as it deals with the ultimate truth – death. It is a sensitive but essential service that helps ease the family’s farewell processes. Marketing/advertising such services need a balance of promises, claims and emotions with a touch of empathy and desired professionalism.

    Everyone wants the last journey of the loved one to be handled with care and respect. The family is concerned about following the rituals and practices. Unfortunately, not many in the family know the rituals in totality. Moreover, there are subtle regional variations and expectations. The same community in different zones adapt to local practices, which more often leads to confusion. I have attempted to share information on the rituals and processes of a particular community under my project #IgnorantHindu.

    There is a lot of trust involved in the service. The neighbours step in to provide the details of the karamkandi pandit. The hospital spot boy often gives the first advice and reference, including the contact numbers for the refrigerated beds to keep the body. The pandit then directs towards the shop from where everything can be arranged. However, the needed information and details keep coming in bits and pieces.

     

    All-in-One Service

    However, that is changing. Nowadays, the karamkandi pandits offer a package including pre-cremation rites at home, cremation, the scripture (Gita or Garur Puran) reading, dispersing of ashes, the 11th or 13th-day ritual, advice on timing and what to speak in shok sabha (memorial service) and even the annual Barsi (year-end feast). They even have a printed list of things needed at every stage.

    Though it may not matter to the departed soul, the family members desire the best services, sometimes calling for personalisation, including unique memorial services, themed ceremonies, and tailored funeral arrangements. This works well with families wanting a more personalised, dignified and remembered farewell. However, these dramatic changes are not that visible in the Hindu antim sanskar. Nowadays, one even sees cremation and last rites photography, which was typically unacceptable. I’m unsure if that results from the desire to share every moment of life on social media.

     

    Digital helps Last Rites Services

    Advertising for last-rite services is challenging. However, last-rite service providers are bridging the gap with a relatively strong online presence. Their websites provide all the information, including services, pricing, and even the company’s ethos! Non-profit organisations are helping with various items, and the details can easily be searched online.

    Some of these companies use social media platforms to share testimonials and educational content on grief support to engage their current and potential clients in a more informal and supportive manner.

    These last-rite experts and funeral service directors position themselves as knowledgeable resources with the credibility of orchestrating so many journeys. And honestly speaking, in such a situation, the family just follows whatever is asked for.

    Today, you can surf and buy the required items or get to know the contact details of the Priest, Maulavi or Karamkandi Pandit and even negotiate a package for the services. Earlier, there was hardly any transparency in cost. The ritual fee changed as per affordability. The families were emotionally restricted from negotiating, discussing or disputing. They would end up paying whatever was asked in an emotionally challenging moment.

    For distant relatives, live streaming is part of the process. If there is no one to perform the rites, there are people willing to do it, including cremation.

    The most often used and well-known services in Mumbai are Antim Sanskar Seva- for Hindus. Britto Undertakers and Danny Michael Pinto. Your town would also have such services.

     

    Last Journey Needs Education

    Last rites, rituals, and processes differ across religions, regions, sects, and castes. People adopt changes when they migrate to a new location. There is no single source for information on last-rite rituals; it is passed from generation to generation more from observation than knowledge sharing. There is a need for community-level education on last journey planning, grief support, and end-of-life decisions.

    The new generation does not take anything for granted, and no one is prepared for such moments in the family. Maybe communities should organise workshops, webinars and seminars on will preparation, the importance and purpose of ‘Living Will’, the importance of pre-planning last journey and the psychological aspects of grief. #IgnorantHindu is one such project that tries to share some information on such subjects.

     

    Net-net

    Well, you can leave it to chance and to the family. Or you can be involved in it by planning your last journey and sharing the plan with the family. You may not want to do some of the rituals or want it differently. You can even sign a deal and provide the funds for the last rites and rituals.

    One person I know wanted children in the orphanage to be given bhog (food) instead of the pandits. One wanted to do a quick electric cremation instead of burning wood. Then there was a case where the family went overboard with all the rituals in the case of the person who himself did not believe in it. So, why take chances.

    Think about it. Plan about it. And maybe start with doing the aatm shradh and writing the WILL and the LIVING WILL.

     

    PostScript: Surprisingly no award hungry agency has done work in this sphere.

     

    Add-oN: Indian advertising has rarely used death as a lever, including in insurance ads. Here is #IgnormatHindu sharing information on Yamraj, the last journey and Aatm Shradh.

     

  • Sanjeev Kotnala: Watch Investment in Relationships in Bigg Boss

    By Sanjeev Kotnala

     

    Sanjeev KotnalaThis week, I read this beautiful article in The Times of India by Santosh Desai titled ‘The Anger of the Strong’. There is no denying that there is a different kind of anger on the ground, and the anger reflected on the screen is a reflection of it. Maybe an earthquake of a different type is simmering under layers of social construct.

    While reflecting on this overt and covert anger, I watched the state election throw a few surprises. Some of these surprises have the political investment in women’s power, empowerment, schemes, and support behind them. It reminded me of the movie Animal, where the lead speaks about the woman selecting alpha males and the males investing in women with broader pelvic – a sign that they can bear children better. Such talk is against current social discourse. But, at the same time, Salman Khan in Bigg Boss questioned Vikki’s statement – who said he has invested in his wife. Salman Khan (in turn, the producers and the channel) objected to the word invested used by a businessman.

     

    Insenstitive Bigg Boss?

    Salman Khan made it sound suspiciously crude, and most likely, it was not how the businessman spoke or intended.

    Salman is the host/ anchor/ curator of Bigg Boss, which has a huge following. Salman himself is a voice that is heard and followed. Should he not think twice before saying this on National TV? It will most likely adversely affect the couple (Vikki and Ankita Lokhande). Or that is purely collateral damage in the run-up to TRP. But all the participants knowingly joined the show. The relationships must be strong to survive such onslaughts of observation and doubts.

    Questioning people on moral and ethical grounds has been the reality show’s way of instigating fights and debates and creating rifts. It is a necessary part of the Bigg Boss toolkit. However, they had to pull one of the participants for doing it when things went out of hand. Talk of double standards and hypocrisy.

    In the current season, Bigg Boss is too involved in the game; in fact, he is playing the game. With the added advantage of omnipresent mics and cameras, Bigg Boss transparently exposes people and their possible strategies. This is hurting the show. Today, it is a show on speedbreakers rather than on steroids.

    The fun is lost because it does not require much thinking on the part of the participants and the need to be agile and completely flexible. No participant has to play catchup.

     

    Investing in Relationship Misunderstood

    I wonder if INVESTING in a woman, love, or spouse is so wrong! And should one not see this in the context of the person who has spoken thus. Vikki is a businessman, and it may be natural for him to use terms like interest, investment, return, results, budget, profit, and loss in regular conversation. There is a possibility that an ordinary man may take a different meaning and then reflect on it in an unwarranted way. But investing in relationships and spouses is not something new. It has always been there. We all do it all the time. Tell me if I am wrong in presuming this is the reality.

     

    Relationship Matrix in Bigg Bosss

    In Bigg Boss Season 17, one can watch a few relationship start-ups and a few look for the cash flow of emotions and reassurance of funding of feelings every day. There are some with hic-up and no clear direction. And a few are just busy burning. Before you start reacting, let me correct it. There are more relationships than in any other season, and every relationship is not romantic, but they are definitely complicated.

     

    Relationships Demand Investment

    One must understand that the most valuable investments are not in monetary assets but in relationships. Be it any relationship. Father-son, Sister-brother, Husband -wife or friends. And in the relationship with a spouse, it is an idea of wholeheartedly remaining invested, proving that love, support, and personal growth are some of the most rewarding returns on investments.

    Emotional investments are the foundation of a fulfilling, happy life. Nurtured emotional bonds strengthen the connection between spouses.

    In Bigg Boss, Salman has questioned this very basic between two good human beings. When the couple are professionals, they have their own space, aspirations, desires, and ambitions, which demand individual attention and an assurance of appreciation from the partner. A surety of an unwavering pillar of support, offering encouragement, understanding, and sometimes even making personal sacrifices to ensure partners’ success. And this works both ways.

    The partners invest in each other’s development by encouraging each other to pursue their passions and evolve as individuals, creating an environment where both partners can thrive individually and as a couple. This is the prime truth behind successful unions.

    Investment in a relationship must be understood.

    Every human needs a portfolio of relationships within Family, close society, community and professional workspace. Each of them demands different types of investment of time, effort, emotions and feelings, including growing expectations. These resources are never in abundance. Hence, the trade-off and skews lead to inevitable stress and strain.

     

    Bigg Boss Relationships and Investment.

    People watching Bigg Boss would know it best, but here is a rough map for those not in the loop.

    It is the mid-season; a fresh set of investments are being made in new and existing relationships. The expectations are more precise and less transparent. The stage is set for the state where the relationships will matter a hell of a lot more, or the investment will turn sour.

    These investments are being made with short- and long-term expectations. Participants have thrown the caution out of the way and yet forget that past performance is no guarantee of future results- and that is true for all our relationships.

    Vikki, who ‘invested’ in Ankita Lohkhande and feels low sometimes for being referred to as Anita Lohkhande’s husband. Samarth, the current boyfriend of I Love You Now- I Don’t Love You Now – Isha and her ex-Abhishek, who still has an affinity for her, create an acute angled love triangle. The relationship to watch is of Samarth and Abhishek- the ex and the current.

    Arun and now-ejected Tahelkha were one solid Jai-Veeru relationship. However, surprisingly, Arun is pally and thick with Abhishek, who masterminded Tehelka’s ouster in many ways.

    Aishwariya and her husband, Neel- have different dynamics of dominance and excuses with coupled individuality.

    Kamzadi, the fire band and my favourite from Assam, is a no-nonsense, controlled, non-romantic relationship with Abhishek and a love-hate one with Manara. She is a wild card and unpredictable, but she is sensible and individually strong like women from Assam. In fact, she needs a minor realignment to get back in the game.

    Sana, the lawyer, is searching for a relationship every nomination day. Then there is Rinku – who may say what is a relationship but just a transaction!

     

    Net-net

    Investing in relationships is needed and an integral part of its nurturing. These are the emotions, feelings, time and effort, care, passion, and sometimes money. None of these are abundant, so one must choose the right relationship to Invest in and look forward to significant ROI.

     

  • The Right to No Opinion

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaIn an age dominated by information overload and social media, people suffer from an unacknowledged pressure to have an opinion on every subject. From global geopolitical conflicts to social justice issues, from wokeism to LGBT issues, from sports to religion, individuals find themselves compelled to take a stance and make it public. However, amidst the clamour for voices to be heard, a fundamental right deserves recognition—the individual right not to have an opinion on every subject.

    It is a rarity for me not to hold a firm opinion on a subject. However, there have been instances when I found myself in doubt, uncertain of the side I should take. This dilemma arises from my attempt to be rational and logical, evaluating everything based on facts and direct inferences rather than relying on gut feelings and beliefs.

    I understand that It’s a challenge, and I firmly believe that one’s belief and value systems can come to the rescue, nudging the opinion. And, there’s no shame in not having an opinion; being open to suggestions, fresh thoughts, and new evidence.

     

    Multiple Subjects and Questions

    Numerous incidents in the past and more to come often leave me indecisive. Questions like whether Artificial Intelligence (AI) benefits humans, who is right in the conflict between Ukraine and Russia, or whether brands should publicly state their stances on social issues are complex and polarising.

    Such issues and the stance could divide communities, making it challenging to take a stance that doesn’t alienate others. Sometimes, putting thoughts to paper and conducting a pro-con evaluation help clarify my stance.

    However, in such a situation, I remind myself that nobody expects me to have an opinion on everything. It is impossible to be aware of every event in my extended ecosystem surroundings or have enough knowledge to take a stance. I tell myself that it is okay to take a stance only if I have been conscientious, consistent, and coherent in my thinking. After all, my responsibility is first to myself, and I need to be fair and truthful to myself. And I reserve the right not to have an opinion.

     

    The Pressure to Have an Opinion

    There is an overwhelming influx of information. Content generation and consumption are on the rise with the rise of the internet. The news cycle is short, relentless and sensational. Social media serves a constant stream of diverse perspectives and debates with a question- what do you think about it?

    It asks the individuals to be well-versed on an array of topics, ready to articulate informed opinions at a moment’s notice. However, we must acknowledge the limitations of human capacity. No one can be an expert on everything, and an attempt to have opinions on every issue can only lead to superficial understanding and misinformed perspectives.

    Therefore, the right not to have an opinion is a safeguard against the perils of information overload, allowing individuals the freedom to prioritise depth over breadth in their knowledge.

    With their algorithms and echo chambers, social media platforms significantly contribute to individuals’ pressure to voice their opinions publicly and create biased narratives, often overshadowing the importance of thoughtful consideration.

    Unfortunately, we are in a trap of perceptions. We seriously are afraid that the changing social expectations does not accept silence; there is pressure to take sides even when you may prefer to say, “I don’t know.” It should be entirely acceptable for someone else to have a different opinion based on logic, facts, expectations, experiences, or beliefs. Unfortunately, we often challenge the thinker more than the thoughts, working to find out whose side the other person is on.

     

    The Right to No Opinion Promotes Better Understanding

    In such an ecosystem, the right not to have an opinion is an unrecognised essential tool for self-preservation—avoiding the pitfalls of performative engagement and virtue signalling. The right not to have an opinion also protects against the potential consequences of expressing a viewpoint that may not align with prevailing narratives. It asks and allows the individual to engage with essential subjects at their own pace, allowing space and time for information collection, analysis, and genuine understanding before contributing to the discourse.

     

    Right to Not Have an Opinion Promotes Diversity

    The right not to have an opinion promotes cognitive diversity, something crucial for encouraging innovation and well-rounded decision-making. Society benefits from unique perspectives, including acknowledging one’s limitations in knowledge.

    Embracing the right not to have an opinion encourages a culture where people feel comfortable saying, “I don’t know,” fostering an atmosphere of humility and continuous learning.

    Implementing the Right. It will happen when society celebrates individuals who choose thoughtful contemplation over hasty judgments.

    One must note that the right not to have an opinion is not an abdication of civic responsibility but a recognition that genuine engagement with complex issues requires time, consideration, and a commitment to understanding nuance.

     

    Net-net

    Exercising the right not to have an opinion is an act of self-care and mental and emotional well-being in the face of incessant demands for input. It is a statement acknowledging that one’s worth should not be determined by the frequency or tonality of their public declarations but by the depth of their understanding and the authenticity of their contributions.

    If you agree, let us champion the right not to have an opinion. In doing so, we would honour the diversity of human cognition, encourage genuine dialogue, and create a space where thoughtful introspection is valued as much as vocal expression.

    Before taking a public stance on a subject, ask yourself if you have enough knowledge to defend your position to yourself and if there’s a need to voice your opinion. If the answer is yes, proceed carefully, consistently, and conscientiously with your thinking. Avoid voicing opinions solely to please a particular group, fit into a community, or as an ill-informed immediate reaction.

     

    PostScript

    The above is my POV, and your POV could support or be completely divergent… I respect and acknowledge them in both cases.

     

  • Celebrating 500 Weeks of Kotmartial, Uninterrupted

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaWhen I first started writing Kotmartial, my Wednesday column on MxMIndia, I never thought I would write for this long. Longevity was never a consideration. I was trying my hand at something I had never done before.

     

    Today, I celebrate a significant milestone: 500 weeks of uninterrupted publishing. And, as I look back, I see it has been all about consistency and fluidity of approach. I find myself both humbled and exhilarated by the sheer endurance of this task. How long I will continue to write is something I don’t know.

     

    Writing a column for 500 weeks hasn’t been without its challenges. Life’s ups and downs, personal and professional commitments, have all tested me. But somehow, I’ve managed to stay the course, never missing a week. It has helped me realise the importance of resilience, discipline and adaptability.

     

    I could not imagine I would have something relevant to write every week and would find readers who would read. The engagement with readers, the unspoken dialogue and many times unsaid-unheard voices have fuelled the fire in me. And it prompted me to come back to the desk and to keep writing, week after week.

     

    The beauty of a Kotmartial column and my blog ‘Perceptions adulterated with reality’ is its spectrum of subjects. I must thank Pradyuman Maheshwari of MxMIndia.com for allowing me to write on topics that may not always be about advertising and marketing. Trust me, each column has been an opportunity to learn, grow and challenge my perspectives.

     

    Writing is like doodling in a different space for me. Whenever I write, I feel fresh. I am often unsure how the column will turn out or how it will be received by the readers. They have, in the past, surprised me with their reactions. To me, the journey of writing is fresh and starts every week piece I write.

     

    It is tough to carve out a space in this era of information democratisation, bombardment, and shrinking attention spans. The column has found a space that reflects that I must be doing something right. I continue to aspire to gently nudge the readers to see the situation and life from a different perspective. Yes, it is opinionated and adulterated with my biases and sometimes skewed opinions. Still, hopefully, it is based on rationality, logic, experiences, and expectations.

     

    Yes, it is a milestone for me, and I am celebrating not just the number: the 500th article but the journey itself. This is my uninterrupted 500th week on Mxmindia.com. However, the 500th article (blog) happened a long time back with book reviews, movie reviews, and the #IgnorantHindu, which are not part of KotMartial.

     

    Writing is a challenge. It asks you to be transparently naked with thoughts and willing to take criticism. I express my deepest gratitude to every reader who has been a part of this journey as I look forward to the future with building anticipation.

     

    The journey will continue. Fresher opinions. New stories. Different perspectives. It was an almost kaleidoscopic experience as I refused to be narrowcast, settling down with only one subject to write about. In that way, I am a vagabond gipsy, letting the time take me on a journey I do not worry about.

     

    I am reminded of a quote by the renowned author E B White: “I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.” And then I smile and know I want to enjoy the world. I am more inclined to appreciate the beauty of today than wait and build on aspirations of tomorrow. I live, accept and understand the duality of life. And that I will continue to do so.

     

    Having reached a milestone I never thought of, I may write less, or I may not even write as I experiment and try to express myself in different formats, share the stories and reflect in compilations and maybe a novel here and a poem there.

     

    I am unpredictable, and I wish to remain unpredictable. Here’s to a few more. Don’t tell me I never warned you.

     

    PostScript:

    I must thank some people for the changes and evolution you may have witnessed in KotMartial and my writings. They are. Sumit Roy, Ajay K lal, NVS Shastry, Raja Mitra, Uday Vijayan, Sunil Verghese, Pradyuman Maheswari, Aradhana Chandola, Ambi Parameswaran and Peter Suresh.

    Here is a bit more about me.

     

    Till Now:

    I initiated #IgnorantHindu in 2019. It is a compilation of curated information on the Hindu religion, the festivities, the rituals, and the practices, linking with the episodes defined in the scriptures and books. It is my contribution to sharing it with the next generation. Do check it out.

    I have a few books published. Like every author, I love my first novel- ‘Chimera Of Lansdowne’. ‘Life Reloaded’ and ‘Reflections’ carry real-life impact stories contributed by many professionals. Recently, I published my first book of poems – ‘Always Questioning Life’.

     

    Coming Soon:

    Soon, the third issue of Pahaadi will be out. Pahaadi features selected stories from the short story contest for writers with roots in Uttarakhand. It is an annual contest I run in memory of my father. I hope some of you check them out and read them. I am seeking some support and, hence, am open to any sponsorship for Pahaadi-4, to be held in 2024.

    My novel ‘Enchanting Neeli – First Love Second Time’ will be out early next year. Another book on ‘Laws of Life’ should be out by March 25th as I plan to launch it in the 36th reunion of the IIMA class of 87. I plan to take doodling and signature art more seriously and try exhibiting them.

     

    Net-net:

    As you may see, I am trying to do too many things. It keeps me busy. It keeps me preoccupied and closes the doors on the thoughts I don’t want to entertain.

     

  • Sanjeev Kotnala: Do we have a Mohini for the Super AI: Kalki?

    By Sanjeev Kotnala

     

    Sanjeev KotnalaRecently, fake videos of actress Katrina and Mandana went viral, and people started talking about the possible dangers. People were not so worried when it was suggested that such videos and AI-generated content could influence the outcome of elections and how the masses react to events. Slowly, people realised that more is possible. If the wheels of technology change – and more specifically, Artificial Intelligence (AI) and its different avatars accelerate and remain uncontrolled, the human race would be doomed. The more significant fear and problem is that maybe it has already entered a phase where it is no longer controllable.

     

    Niti Ayog is not off the mark when its strategy document for AI in India says, “AI. is poised to disrupt our world. With intelligent machines enabling high-level cognitive processes like thinking, perceiving, learning, problem-solving and decision-making, coupled with advances in data collection and aggregation, analytics and computer processing power, AI presents opportunities to complement and supplement human intelligence and enrich how people live and work”.

     

    However, we all know that knives are not the problem. The problem is how to use it. You can use it to cut the vegetable or to murder someone. Similarly, the rope can be used to climb a wall or commit suicide. AI. is such a knife and rope that we are unsure of possibilities and the direction we can/will take. So, it is okay if most want to cut vegetables. But, there will be few who would like to put it to other use, which could be decisive.

     

    DUALITY IN LIFE

    I firmly believe in the Duality in life. Two sides of the same coin concept. So, if there is so much positive potential, there must be a set of potentially harmful and hazardous possibilities. It does not matter whether we have been able to think through them, recognise or not.

    There is a strong lobby crying for universal collective control of the progress of AI and the way and speed at which the technology is evolving. Of course, some naysayers poo-poo these sensible voices.

    Remember, typically, crime has always been ahead of the law. And the case of A.I. is no different. However, the scale of dynamic changes and possibilities in AI make this chase and gap threaten the human race.

     

    AI BHASMASURA.

    Many readers would know the Bhasmasura story. The Rakshash was granted a boon by Bhole Bhandari- Bhole Nath- Har Har Mahadev. The boon was simple. Whoever’s head Bhasmasura will keep his hand, that being will turn to Ashes. Once the boon was granted, Bhasmasura wanted to keep his hand on Shiva’s head. To save the situation, Bhagwan Vishnu had to take Mohani’s (attractive) disguise and flirt with Basmasura. Mohini agreed to marry Bhasmasura if he could defeat/copy her in dance. The Dance started. At one stage, Mohini keeps her hand on her head, and Bhasmasura copies it- thus turning himself into Ashes.

    The question is simple. Have we created a technology Bhasmasura?

    The answer seems more Yes than No.

    Many will still defend it, saying how we develop and utilise it remains to be seen. These people believe they will have AI under control and never allow it to fight the human race. For them, AI will always remain the protector! The other side says, ‘The day A.I. is capable of talking, feeling, and reacting to emotions like desire, ambition, love, and care and can create without the help of humans, the machines would rebel. By then, humans will be redundant for the planet or slaves of the machines’. Now, this seems far-fetched to many and a distant future to many. True, time will have the answer. I am on the side of people who believe that we are doomed.

    Now, this raises the second question. Do we have a Mohini ready for AI Bhasmasura?

    The answer is capital NO.

     

    THE GLOBAL WARNING.

    The Global leaders recognise the possibilities. They do know that unless reined well and AI’s path and progress is controlled, AI Could Cause ‘Catastrophic’ Harm. 298 Governments, Including the U.K., the U.S., and China, have agreed to cooperate to collectively evaluate the risk of Artificial Intelligence. All agree on harnessing and regulating artificial intelligence under the Bletchley Declaration.

    The document emphasises that ‘AI should be designed, developed, deployed, and used, in a safe manner, in such a way as to be human-centric, trustworthy and responsible. AI should be used to promote inclusive economic growth, sustainable development and innovation to protect human rights and fundamental freedoms. And that we all must foster public trust and confidence in AI systems to fully realise their potential.’

    They agree that ‘There is potential for serious, even catastrophic, harm, either deliberate or unintentional, stemming from the most significant capabilities of these A.I. models”. And if you read them, it clearly shows significant distrust in how it is developing. And we do not trust that AI will only work in ways that benefit the human race. Job loss is no longer a possibility but something that could significantly change the fabric of the society. The role AI can play in disinformation, fake news and security breaches is no longer a bad dream. It is a reality. It could end with major cyber attacks freezing the national networks or designing weapons against Humans. May one day even rebel against the very creator of AI’.

     

    FUTURE UNCERTAIN, UNEPLAINED AND OPAQUE

    Like every other technology in the past, AI is definitely ahead of regulators.

    Regulators are still trying to comes with terms of Global C0llective Regulation.

    They thus keep the door open for toxicity, misinformation, weaponisation, rogue controls and unintended developments.

    The safety and security of individual independent nations come first. So, while they talk of collective initiative, individual countries are busy creating their own regulatory frameworks.

    The US has been off the block with an executive order that necessarily asks companies working in the A.I. space to assess the impact of technology on national security risks before letting the public use or experience it.

    The European Union’s AI Act is an absolute outreach, and no one expects the stringent rules to be followed.

    There is a problem of agreement between the state and the organisation regarding what is relevant and impactful and what is too much of a constraint.

    We continue to debate which organisations should be exempt from the restrictions. We all know and recognise that just one such exemption can backfire on the human race.

    We don’t know and can not wholly appreciate the possibilities.

    We are thus in no position to create regulations, and the technology is evolving at a pace that the time is running out for us.

     

    Net-net

    This is the time to act. Take a stance and operate.

    If the fear is real, the regulations should also be real and practical, evolving with time.

    We should be able to react to and regulate the four distinct AI technology types. The reactive, limited memory, Theory of mind, and self-aware A.I.

    When Emotive AI gets developed with the Theory of mind, when it starts becoming tough to differentiate between humans and machines and when the machines start making decisions just like the humans- the results will be more damaging.

    When we have ‘Self-N-Aware AI’, where the machine is aware of its own emotions and the emotions of others around it, they have a level of consciousness and intelligence similar to human beings. It will be the stage of A.I. with desires, needs, and ambitions.

    We all know what happens when such feelings are hotwired to memory and the mind that can remember, decide and execute.

    The problem is not that we are getting there. The problem is that we will get there one way or the other.

    It is possible that the 10th Avatar of Bhagwan Vishu, Kalki, is a hugely strong, fast, independent super A.I. with state of mind awareness and full of Human emotions, capable of reflecting and meditating. Capable of thinking, planning and executing plans full of desperate ambitions and desires… then for the human race, the time will start running out. The fight for survival will begin, and then there can only be one winner- the Bhasmasura- unless we have a Mohini in place.

     

  • What Marketers can Learn from the world of Organised Crime?

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaMy last discussion this weekend with Vermajee, my dear friend and brand and marketing consultant, was about the underworld. The perspective was different and worth sharing. The trigger point was the spate of crime series on OTT Platforms and the number of books on the Mumbai underworld- which have once again made many legendary gangsters a household name. The mafia wars and shootouts have become more recognisable. They are no longer a memory of just the old residents of Mumbai like Vermajee.

    I love the discussion. They almost seamlessly need no nudging to align with our passion and subject of interest- brand and marketing. However, seeing crime series as a marketing device and relooking it as a market are two totally different things. The dynamics and viewpoints are skewed with different perspectives- which makes it more interesting.

    The underground mafia is truly an unexplored hazy maze of relationships, loyalty, revenge, survival, aspirations and dreams. A marketer can learn a lot from it. A few pegs of absolutely delightful Amrut single malt made the discussion more lively and animated.

    The underworld is the most demanding market to operate in. It’s dynamics, chaos, churn and changing expectations would make any brand manager mad. You don’t know if the product and the consumer will be alive and kicking by the next sunrise.

     

    Cultivating Loyalty and Trust

    The underworld can’t survive without trust and loyalty. Mafia dons and their leadership invest time and energy to cultivate loyalty. Just like it is an essential requirement for building a strong and credible brand and lasting customer relationships. Trust is what maintains a mafia operation, and that can be equated to genuine customer connections. Authenticity and delivering on promises is a critical part of the underground; however, authenticity remains questionable.

     

    The Key is Networking

    The underworld mafia is built on interconnected relationships and partnerships with influencers. There is a lot that marketers can learn from these networked partnerships and working with influencers. The idea of connecting and collaborating to grow the reach and influence is no better demonstrated than in the underworld.

     

    Adapting to Change

    There cannot be a market more chaotic and in flux than the underground world, which has to constantly evolve to stay ahead of the law. Similarly, marketers need to adapt or stay ahead of the curve in the market reshaped with changing consumer profile interests and technology. Valuing innovation and being flexible and agile is what gives the brand continued relevance and longevity.

     

    Reputation Management

    In the underworld, reputation is something to die for. Mafia bosses need to guard their reputations. Nothing can be allowed to tamper with it. Mind share is very important, and hence repeated purpose-led consistent messaging of loot, murder, robbery, threat and delivering on the promise is essential. Brands must learn that, in the end, in this world of perception adulterated with reality, reputation is what finally matters and counts. Marketers must actively engage with their audience, addressing concerns and maintaining a positive presence to build trust and credibility. Just like an implementor’s mistake affects the boss’s reputation – an error at any stage of consumer experience affects the brand. Hence, the br5and is also responsible for the distribution and after-sales service experience.

     

    Understanding Human Psychology

    Underworld thrives on two fundamental human levers- aspiration and fear. It is where the human, as an animal with territorial instinct, is alive and thriving. They understand the psychology of team members, competition and the legal system. The actions and reactions are mapped to these. Marketers would do great in understanding this deep dive into customer decisions, fears, and desires to build on marketing strategies, enabling businesses to create compelling campaigns that resonate with the audience.

     

    Launching new Names

    The mafia underworld is the most brutal place to introduce a new product- a new name- a new Don, or a new officer. It must be announced with fanfare and fireworks with lettering in red. For the new product to survive, it must be provocative and upset some set leaders. The brand managers and advisors in the underworld ( and so should be in business) know exactly what to say, when to say it, where to say and how to say it. The SOP has not changed much in the company.

    The lack of media other than the mug shot at some police station and word of mouth makes it much easier or tougher to launch into the underworld mafia. There, the brands are made or finished in a shoot-out or live life at the fringe, always under threat. The logic of fear and desire to survive, a penalty of hafta and protection money and the price of life all keep changing and guiding the decibel level a brand could command.

    Unfortunately, branding in the underworld mafia is more of a default action than based on attributes, USP, Purpose or service. But these names stick.

     

    Crisis Management

    If the underworld is good at anything after networking is crisis management. They are fast to adapt to changing and unpredictable situations. Maybe they think of six impossible things and outcomes daily, knowing that what happens is most unexpected. In this digital era, marketers need precise crisis management plans to respond to negative publicity, events, product recalls, service issues or any emergency to be able to mitigate damage to their reputation l while navigating challenging situations.

     

    Persistence and Resilience

    The underworld mafia’s ability to face adversity is unparalleled. They have legendary patience for the right time and place for actions. They may want it differently, but they know success and failure are cyclic, and they are ever willing to rise like a phoenix and claim their spot. Marketers need to believe in their understanding and strategies and willingness to give the required time for results.

     

    Signals

    The underworld mafia knows best. It is observant to see signals and interpret them before making decisions. Their market and business survive on such readings and interpretations. Marketers must not fail to be observant in reading signals that are omnipresent.

     

    Net-net

    While the underworld mafia may not be a referenceable place for ethics and morality in business, they can teach a few lessons to marketers. Cultivating loyalty, building networks, adapting to change, managing reputation, understanding human psychology, mastering crisis management, and embodying resilience- if only this much gets imbibed by the marketers in their business of

    Think of a new ‘don’ introduction into the market like a budding entrepreneur in the cutthroat business world. The new non encounters hurdles that test their mettle and strategic acumen.

    The new don must understand the market trends and consumer behaviour, grasp the complex dynamics, study rival gangs, understand the political landscape, identify potential allies, find its niche among established players, and be innovative in delivery and promise delivery -otherwise, survival is tough. We must not forget internal rivalry, dreams and aspiration management, as well as internal unity and prioritised internal support is essential before any external act.

    Underworld mafia may be illegal, but it has its own operating system that demands strategic thinking, adaptability, and resilience- and can teach marketers few lessons.

     

    PostScript

    Watch a few of these series and movies with the team, or make them read and present their understanding in team meetings. You can start with D-company, Mumbai Meri Jaan, Heroines, Dongri to Dubai, Mafia Queen, Satya, GodFather, Shantaram, Vaastav, Scoop, My Name is Adbu Salim, Sacred Games, Gangubai Kathiawadi, Once Upon a time in Mumbai, Haseena Parkar, Shootout at Lokhandwala, Daday to reflect upon these as market and campaigns.