MxMIndia

Author: Sanjeev Kotnala

  • ‘Kill your Darlings’ to find time and energy in life

    ‘Kill your Darlings’ to find time and energy in life

    Sanjeev Kotnala‘Kill Your Darlings’ is not a new Idea. I, too, have referred to it in some way in my book – ‘25 Rules of Life- I wish I had known earlier. However, reading it on #Firstprinciple by The Ken worked wonders for me. It pushed me to take a snappy audit of my work. Re-check the listless old projects that I kept on working on. Things I have become emotionally attached to. Ones which are more of a comfort zone for me. Projects that eat into my time, which I could have definitely used more productively.  I had not been able to amputate from my life emotionally. Though I have prescribed it, I have found it most challenging to execute and follow.

    Here, I reiterate it as one of the most important things to do. And it is not just about entrepreneurship; it is about life, balance, passion and direction.

    1. Knowing what not to do is as important as knowing what to do.
    2. Every time you decide to “not do” something, you free up energy to do something.

    ‘Killing the First Principles podcast wasn’t an easy decision for me’. With these words, Rohin Dharmakumar, The Ken’s co-founder, informed his passionate readers that he dares to walk the talk. He is discontinuing the two-year-old newsletter – the ‘First Principle’, which has covered 41 CEOs and their thinking.

    I selfishly wish he continued it for the benefit of readers like me. But I know no amount of audience pressure would make ‘The Ken’ rethink its decision. I also know whatever they add, replace, or create will be based on deep understanding and focus. Maybe it will help them recheck their thinking and success mantras.

    I have often been given this advice to ‘Kill my Darlings’ in different formats. Unfortunately, I have not been strong and have followed it in spurts. I plan to do it again and believe one must do it many times a year. It is like Diwali cleaning the house. It is liberating. It releases time and makes the energy available to be put into other more efficient and productive work.

    ‘Kill Your Darlings’ –  kill projects and products that are not going anywhere and focus efforts on the most important bits of the business and life. Be willing to emotionally amputate yourself from these unnecessary time and energy eaters- which have outlived their lives. Be ‘Positively Selfish’- because you are your biggest asset and because you are only responsible for yourself.  And it is important to say- that when you do- you will realise you can do the rest of the things better- because- If you can’t do big things better, then at least do the small things the best. I thought it was worth framing and keeping it in front as a reminder.

    Here is another gem from the newsletter. And I have practised this almost every day to great success. It is called subtraction, meaning that if I am taking anything new on my platter, I must decide what I am willing to drop from the things I am doing. Because remember the total energy and time available to you is finite. So, go ahead and look at your set of projects dispassionately and Kill the Darlings. There is another concept about ‘Helping the Jobs commit suicide’ but that I leave for some other day.

    Now, yes, the ‘First Principle’ newsletter and podcast are no longer alive at The Ken, but it is one place where my subscription has given me a lot more thoughts, insights and learning than what I have paid. So think again- and if you want- check out or subscribe to The Ken.

  • Momentum Shifts & Miracles

    Momentum Shifts & Miracles

    Sanjeev KotnalaOn June 30, 2024, much before sunrise, the whole nation was sleepless and celebrating the famous Houdini act of the Indian cricket team. The wait was finally over. A few of the articles covering the event rightly said, India snatched victory from the jaws of defeat or snatched the T20 World Cup from the hands of South Africa. The South African team did nothing wrong, but they still ended up strengthening the choker branding.

    The nation of armchair commentators and experts, with the right of ardent, passionate fans in the country where the game is a religion, was up for debate in person and on social media. In a relay of comments, they took what was served to them by the experts on TV and ran with it with their versions. Each tried to outdo the other in understanding the game’s intricacies.

    So was the fight between turning points and tipping points among the armchair experts. The T20 World Cup Final in Barbados was a great example of the unpredictable nature of Cricket and sports in general.

    A turning point in cricket is the dramatic moment when the match’s momentum shifts decisively from one team to another. Yesterday, there were many such moments in the seesaw battle. The absolute gem of the catch by Surya Kumar Yadav—SKY is the limit on the boundary; the 22 runs over of Axar Patel, the change of gear by Kohli, and the Bumrah 18th over are all examples of it. These are easily identifiable moments, providing clear markers in the match’s narrative.

    On the other hand, a tipping point is more nuanced and subtle. It is the cumulative effect of numerous small events that collectively build up to a decisive shift in the game’s outcome. Unlike a turning point’s sudden and noticeable impact, the tipping point results from sustained pressure, consistent performance, or a series of minor mistakes by the opposing team. The slow and steady build-up of these small factors eventually leads to a significant change, tipping the game’s balance in favour of one team.

    Now, both the tipping and the turning points result from players’ belief that everything is possible until the last moment. It is not just a motivational slogan. A fundamental mindset that fuels resilience, creativity, and relentless effort. This unwavering self-belief is crucial, especially in high-pressure situations with high stakes and uncertain outcomes.

    However, if the same belief shows signs of weakness and doubts creep into the team’s collective psyche, they could choke.

    Self-belief among individual players plays a crucial role in these high-stakes moments. For a batter facing a daunting target, believing in their ability to chase it down can transform their approach, allowing them to take calculated risks and innovate in their shot selection. Kohli, Karlsen and Axar Patel showed it. Similarly, a bowler who believes in their skill can maintain focus and precision under pressure, delivering match-winning performances even in the most challenging circumstances- well, Hardik and Bumrah showed what is possible.

    Cricket history is replete with instances where teams have snatched victory from the jaws of defeat, demonstrating that a match is never truly over until the last ball is bowled. The T20 Final on June 29, 2024 was another example of these uncertainties.

    Having celebrated the individual brilliance, we refocus on the fact that cricket is inherently a team sport, and collective performance is equally important. A team of champions need not make a Champion team.

    While individual brilliance can turn games around, the combined effort of the entire team determines the outcome. Effective communication, strategic planning, and mutual trust among team members are essential to a successful collective performance.

    Each player must understand their role and contribute to the team’s objectives, whether building a solid partnership in batting, maintaining high fielding standards, or executing bowling plans meticulously.

    Cricket’s unique charm combines individual heroics and collective synergy. The glorious uncertainties on the field, with everything possible until the last moment, make cricket so thrilling and unpredictable.

    This belief fuels remarkable comebacks, stunning upsets, and the sport’s enduring appeal to fans and players alike. But hell, I would any day take a straightforward, solid win over these tense moments—however, I must admit there is more fun in a win like the T20 World Cup 2024.

  • Dealing with Disbelief of Winning at Cannes

    Dealing with Disbelief of Winning at Cannes

    Sanjeev KotnalaWell, there comes a time in life when one is shaken to the core. This is the case of Naveen (name changed), who mostly appreciates the excellent work in the advertising industry and usually refrains from attacking or downgrading any work because he knows how much goes into producing the collective output. As an advertising marketing professional, he prides himself on his ability to judge campaigns and their reflection or alignment with the brand identity. However, without naming the campaign or the brand, he was shocked and shaken when a few campaigns he believed were lacking or were majorly misaligned with the brand’s perceived core values or the changing market dynamics won awards at the Cannes Lions. It has him questioning the judgment, the possible reasons the jury saw while making the decision, and the creative process.

    He has been honest. He is one of the numerous creative-client–agency personals who entered their work confident of a win.  Understandably, not making the shortlist gave him time to recover. Making the shortlist and not winning for another entry was painful but acceptable. Where it crossed the line was someone else (a known competitor in India) winning it. Yes, he celebrated with the other delegates from India. He drank the whole night, but the pain was immense. And that’s when dear Vermajee, my mentor and friend, a brand and marketing consultant, came out of semi-retirement to counsel him.

    The result of Vermajee’s surprisingly effective counselling helped Naveen. Here is what Naveen said and wanted to share with the other potential winners who did not make the cut.

     

    The Shock of Disbelief

    My initial reaction was naturally of sheer disbelief. How could a campaign so flawed be recognised as one of the best? How did the jury miss the clinks in the armour or the details that made the piece of brilliance a has been? Several factors compound this shock:

    Trust me, at such times, it is hard to reconcile to the jury’s apparent admiration and point of view when my evaluation finds the campaign’s creative execution, messaging, or strategy lacking. When I see that the campaign is clearly misaligned with the brand’s core values or identity. Did the jury miss this crucial aspect? Have I not moved with the industry? And if my expectations are unjustified? What was my campaign lacking?

     

    The Imperative of Self-Evaluation

    Beyond the initial stage of disbelief, the next stage forced me to introspect and critically evaluate my professional judgment.

    I mustered enough courage to reanalyse and see the winning campaigns from a different perspective. I’m trying to understand what I might have overlooked. Were there any innovative elements or insights that escaped my notice during the first interaction? What made it resonate with the judges? I then engaged with colleagues and industry peers to gather diverse perspectives. Their constructive criticism and different viewpoints illuminated aspects of the campaign that contributed to its success. And still, I could not negate the possibility of biases or preconceived notions that might have influenced the jury or my judgment. I look back to check and recheck if my personal preferences cloud my professional assessments. And the silly answer is, maybe.

     

    Questioning the Jury and self.

    Naturally, I was not going to escape this question: whether the jury was wrong or if my perspective was limited. Did they see something I missed? Is their collective wisdom superior to my assessment? These questions are tough but necessary for growth.

     

    Maintaining Self-Belief.

    On the other end, I am shaken, and it is essential for me to regroup to maintain self-belief, stay motivated and confident:

    So, I took the emotional insurance of strategic thinking and acknowledged the subjectivity inherent in creative output and engagement. What resonates with one person may not resonate with another, and hence, there is a wider jury panel that could be given the benefit of better wisdom against a verdict of sample size—1.

    The Cannes Lions jury, like every other respectable award, has diverse industry leaders who bring differing spectrums of perspectives and likes to the table.

    I reiterate, telling myself that embracing differing opinions does not negate my expertise. Instead, they enrich the creative landscape. Acknowledging and embracing a broad spectrum of perspectives enhances my creative approach and broadens my understanding of successful advertising. Such an inward-looking examination is a learning opportunity. It is an opportunity to reframe my own set of expectations. A window to channel my energies into developing innovative ideas and strategies that align with my client’s creative vision and professional standards.

     

    Net-net

    There is no need to repeat that staying resilient and open-minded is crucial in advertising. The disbelief explosion caused by the unexpected success of some campaigns should not deter me, but it should inspire a deeper commitment to excellence and continuous learning. Creativity is a journey, not a destination—so are awards and market results.

    The relentless pursuit of improvement and a willingness to see things from different angles will help drive my success. I celebrate the achievements of others, learn from them, and use those lessons to fuel my creative endeavour. After all, in the world of advertising, the ability to adapt and evolve is as crucial as the ability to create. Cannes 2025 will be a different ball game. Thanks for the long call over WhatsApp, and I tell you- Mere Number Aayega.

  • The victory procession, though not that spontaneous and much pushed on social media, was not just a celebration of a cricketing triumph but a testament to the unifying power of sports in India, writes Sanjeev Kotnala

    Sanjeev Kotnala: Celebrating India Style – Nation’s Collective Joy T20WC

    Sanjeev KotnalaFor India, cricket is a religion. The T20 World Cup in Barbados is another rare moment of unprecedented joy. The only other time cricket fans celebrate is when India beats Pakistan- which happens regularly in most World Cup formats. Something that has even given the chant mauka-mauka a cult status.

    Now, this is one of those rare wins after the World Cup win in 1983 & 2011, and the T20WC in 2007 and now in 2024—reason enough for large-scale celebration- more over when the trophy was sailing over the ropes before one of the most booed – Hardik Pandya and the Mr 360 Sky plucked it from a resilient South Africa’s hands. Hardik Pandya atoned for all his past sins – something that could be felt with the Pandya chant in Wankhede stadium. In the process, one would believe Hardik has ensured he will be the next to Captain India. Naturally, he will get all the love back at his original franchise in IPL- the Mumbai Indians.

    The T20WC 2024 win is a momentous victory that naturally sparked nationwide celebrations. The celebrations were scaled up with the team meeting PM on their arrival and then the iconic celebrations—the open bus parade of the winning team along Mumbai’s Marine Drive.  A delay in team return due to a hurricane did not dampen the mood. Air India’s charter AIC24WC was one of the most tracked flights online. What do people get by monitoring the flight? Nothing, but does it give fans the extra dose of being a part of the celebration and the team?

    This jubilant procession, though not that spontaneous and much pushed on social media, was not just a celebration of a cricketing triumph but a testament to the unifying power of sports in India. It reflects collective festivity and celebration, which is part of the Indian cultural fabric.

    The open bus parade along Marine Drive was a spectacle. Fans thronged the streets, waving flags, chanting, and dancing, waiting for the bus to arrive. No one wiser of the actual schedule. And everyone in the organising committee, including BCCI and Mumbai Police, crossed their finger- wishing no stampede- which was a major possibility. However, Mumbai’s self-discipline and comfort gained from local trains and the Ganesh Festival helped the situation. I am unaware if business offices in and around Marine Drive gave their employees half or full days off to manage their way better home.

    The cricketers, perched atop the open bus, waved to their adoring fans. The fans would not get more than a glimpse of their stars, but that was enough for them.  The energy in the city, known for its frenetic pace, was huge. The parade was more than a celebration of achievements; it was a community event where fans from all walks of life came together to share in the national pride. Such celebration provide a shared narrative that transcends regional, linguistic, and cultural differences, fostering a sense of belonging and national identity. Even today, people talk of Kapil’s inning and the catch, the Dhoni winning team, and they remember where they were when the win happened. This win has given the current generation a reference point of memory of a similar high.

    When a nation celebrates a sporting victory, it experiences a temporary but powerful sense of unity and happiness. In India, where cricket is a religion, the T20 World Cup win offers a much-needed respite from the everyday struggles. It unites people in a collective experience of joy and pride, boosting national morale. Celebrations like these also highlight the positive aspects of nationalism, where pride in one’s country is expressed through unity and collective happiness.

    Surprisingly, the event apt-for-moment marketing saw only a few unqualified brand messages. Zomato and  Swiggy played the delivery and arrival of the cup well. Other brands tried to stand out in the noise, but there was no flood, as was seen during the Tokyo Olympics. It was much subdued and entirely restricted to social media. How did that happen? Were the brands cautious of the possible backlash from the organisation in protecting the rights of legitimate sponsors? Or have they learnt the lesson with the Tokyo Olympics- when every brand threw their javelin faster than Neeraj Chopra? Have they realised that when every brand is saying the same thing and celebrating- none stand out? Besides the much-publicised 135 crore pay-out by BCCI – brands seem to be missing from announcing awards. Are they saving for the Paris Olympics?

    However, the whole event needs far better planning and execution, much more regulation and discipline, and something that will remain tough to achieve. There will always be another time to test them out. The authorities will learn and do better the next time. Until then, let’s enjoy the moment—see the highlights again and again from the 15th onwards. Enjoy.

  • People who criticise this extravaganza forget the economic impact of it, writes Sanjeev Kotnala

    Sanjeev Kotnala: Shaadi abhi baaki hai kya?!

    Sanjeev Kotnala‘Kya Shaadi Abhi Baaki Hai?’ Is the wedding ceremony still on? That’s a question people have repeatedly asked in the last few months. The wedding process has been long and tiring for the outsiders. The public remained in the arc, consuming all the details of the pre-wedding and wedding ceremonies of Anant Ambani and Radhika Merchant spread over destinations. They saw entertainers like Rihanna and Justin Bieber and guests on the global who’s who list of politicians, sports, and business with the top stars of Indian cinema dancing. It was a wedding in which the global power centre was divided into invited and uninvited, making it an international social event.

    The ringside experience continued for far too long for the masses. One is unsure if the family got tired of it. However, the masses trying to meet the demands of inflation and the hardships of life were tired of the experience. Someone commented that the wedding ceremonies were so prolonged that India lost and won a World Cup during the whole ceremony. And then someone asked, how long would the post-wedding ceremony be if the pre-wedding were so long?

    Indian social media has been full of news and comments on the wedding of the century. Some question the grandeur and term it an ostentatious, shameful display of wealth, and some question the administration’s bending to facilitate the ceremony. The thing is, everyone is right—as per the tint of their glasses.

    We are a secular Democratic country where the right to personal freedom and expression is paramount. This includes celebrating significant life events in a manner one deems fitting or can afford. Shri Mukesh Ambani, the biggest of the big industrialists, hosted an ostentatious wedding for his son, which was marked by grandeur and significantly astronomical expenditure by usual standards. This aligns with the principle of individual liberty and personal choice. Different estimates put the spending at a mere 0.3% of Motabhai’s net worth –much below the 5-8% an Indian family would spend on such an event.

    The final phase of the wedding started with Motabhai revoking Sanatan Dharma and the Devtas, which placed the situation in a different context. The extravagant celebrations became expressions of cultural heritage and personal achievement.

    A wedding is a significant life event that merits grand celebrations. Families have always used it to reflect, demonstrate, acknowledge, and reiterate their social status and personal milestones. In this case, their success, hard work, vision, and contribution to the economy are not even disputed. Hosting a lavish wedding is a legitimate way to celebrate success and share their joy with friends, family, and the community. The community definition, as expected, would change with each ceremony and context.

    People who criticise this extravaganza forget the economic impact of it. Such a wedding generates substantial revenue for various industries, including hospitality, catering, fashion, entertainment, and transportation. Local vendors, artisans, and service providers often benefit from the increased business, creating a positive ripple effect on the local economy. The influx of guests, including VVIPs, can also boost tourism and raise the profile of the hosting city, potentially leading to long-term economic benefits. It is different that Motabhai would have a finger in each pie.

    Oh, it is cheeky for people who live undisciplined lives, don’t bother to respect rules, and don’t think twice about justifying inconvenience for religious, regional, political and community events to raise questions on the appropriateness of administrative arrangements.

    Cities frequently host large-scale public events such as concerts, sports matches, and festivals, which require significant logistical coordination and may cause temporary disruptions. Ensuring the smooth conduct of such events is part of the civic infrastructure, and administrations are equipped to handle these challenges efficiently.

    Come to think of it, if the arrangements are not made- what would happen? Sheer chaos.

    VVIPs of global standards at the wedding necessitate additional security and traffic management, including diversion and closures. No city can afford a mishap. These high-profile guests bring attention and prestige, reflecting well on the location and the family.  The inconvenience caused is typically temporary. This much the public can do for Motabhai.

    Oh yes, such weddings or events will highlight economic disparities. And they should. It could be motivational for some. It also respects individual choices and the right to celebrate personal achievements.

    There is no reason to penalise Motabhai, unarguably a hugely successful industrialist who contributes to the economy with his empire when he chooses to host a grand celebration. Instead, their spending should be celebrated as a reflection of their success and a source of economic stimulation for many sectors.

    Motabhai has earned enough; he could have saved or invested this money into yet another money spinner, but he chose to act otherwise. His Sanatan frame of mind embraces the philosophy that life is meant to be lived richly and fully, a reiteration of. o this world with nothing and that we leave empty-handed. The wedding is, after all, a manifestation of the joy and success that hard work and enterprise have brought. There is hope that this extravagant celebration, a reward of dedication, business acumen and ambition, inspires others.

     

    Net-net

    It is Motabhai’s right to host an ostentatious wedding for their son despite the grandeur and potential public inconvenience. It is a legitimate expression of personal freedom and cultural celebration. Such events mark personal milestones and contribute positively to the economy and society, highlighting the importance of respecting individual choices within a democratic framework.

    When one is a public figure and spends so much, different people will see it with their own frames of reference and filters. Now, they wonder, what has changed? What’s so special about this third wedding in the family in recent times for  Motabhai to spend so much? The other wedding ceremonies, though equally rich and grand, were not a patch to this wedding as far as the display of wealth is concerned. Was it more of a business than a mere family affair? The public can question and keep speculating about the reasons and possibilities. I know each one will have their theories and take on the situation. What’s your theory and reactions?

  • Knowledge acquisition through a structured approach, discipline, and dedication can help you stay future-proof, writes Sanjeev Kotnala

    Sanjeev Kotnala: A structured approach to becoming an Expert

    Sanjeev KotnalaNo, this isn’t a debate on whether it’s better to be a generalist or a specialist. It’s not a joke about experts knowing more about less. This is about the journey to becoming an expert in a chosen field that does not require practical experience. It is about transitioning from being a novice to being knowledgeable and perhaps even an expert. Such a journey can be relevant, intriguing, and meaningful to the individual’s ecosystem and growth.

     

    The Realisation

    Early in life, I recognised that one cannot be an expert in every subject. Admitting ignorance in some areas was necessary, and there was no shame in saying, “I don’t know” or “I will find out.” However, I also realised the need to become an expert in particular subjects was a justified expectation from both my organisation and myself.

     

    The Demand for Expertise

    My job in advertising often required quick mastery of new subjects. Deep knowledge was crucial for pitching new categories or brands. The digital information resources were at a nascent stage. Despite the challenges, agencies continually impressed clients with their knowledge, competitive analysis, consumer insights, and strategic recommendations.

     

    The Shift in Information Value

    Today, information is commoditised. It is readily available, accessible, and affordable. The democratisation of information has reduced its unique value, as everyone accesses the same sources.

    AI-led data interpretation and summaries are very helpful, but true differentiating insights still come from primary research and direct experiences.

     

    The Challenge of Becoming an Expert

    Becoming an expert has never been easy. It requires dedication, perseverance, and prioritising learning within hectic schedules. It demands disciplined efforts and self-belief in self-education.

    Continuous learning and adaptability are crucial to staying future-proof. Skimming through industry publications or attending events for the latest news is insufficient; a deeper dive into the subject matter is imperative.

    There are no shortcuts to expertise; it demands patience and dedication.

     

    A Pragmatic Approach to Expertise in 90 Minutes a Day

    Here’s a pragmatic approach to embarking on your journey to becoming an expert, dedicating just 90 minutes a day:

    1. Identify Your Subject: Begin by narrowing down the subject you wish to master.
    2. Immerse in TED Talks and Free Lectures: Watch relevant TED talks and free lectures on platforms like YouTube.
    3. SEO Mindset: Compile a list of contemporary keywords and phrases related to your subject. Use these for Google searches and read the top 10 results for each query.
    4. Books and References: Create a list of books on the subject. Obtain these books physically, on Kindle, or as free PDFs. Read at least 50 pages daily.
    5. Leverage LinkedIn: Connect with subject leaders and practitioners on LinkedIn. Engage them in discussions and seek their input. Many people are surprisingly approachable and willing to share their knowledge.
    6. Notes and Reflection: Make notes and reflect on your learning. Continuously fine-tune your approach based on what works best for you.

     

    The Cumulative Effort Multiplier

    By following the process, you will have consumed hours of instructional content, numerous TED talks, and multiple books within 12 weeks. You may even pursue additional classes or certifications if necessary.

    In six months, the cumulative effect of your efforts will be evident. Armed with a wealth of knowledge and insights, you’ll be well-equipped to delve deeper into your chosen field or explore new areas of interest. You may not become a real expert you would want to consult on the subject- but you can be an expert people listen to.

     

    Net-net:

    Knowledge acquisition through a structured approach, discipline, and dedication can help you stay future-proof. If you’re in a hurry, increase your time and effort investment. This approach has worked for me and can work for you, too. Embrace the journey, and may your day be fruitful. Remember, excellence often involves embracing imperfection.

  • Stop suffering from losing training and learning retention, writes Sanjeev Kotnala

    Sanjeev Kotnala: How to enhance training learning impact and retention

    Sanjeev KotnalaLast week, I shared a 90-minutes-a-day disciplined plan to become an expert in a non-experiential field. Few readers pointed out that being an expert in a subject and being able to recommend or use the acquired knowledge are two different things. I completely agree with their comments. And I realise that in today’s constantly evolving professional landscape, one needs continuous learning and development to remain future-proof. Training workshops, seminars and self-study, like my suggested way, are integral to personal and organisational growth. They help provide valuable insights and upgrade skills necessary for success.

    In my workshops, I stress that the true value of learning and experiences is only realised when the enhanced knowledge is actively practised and implemented. In my recent workshop with PSPL Advertising, Indore, I reiterated this critical step. In the absence of it, training is just a waste of time and resources, and it is an opportunity loss for potential growth.

     

    The Imperative of Active Implementation

    Most training sessions and workshops aim to impart new skills and knowledge to help participants improve performance and achieve goals. However, research indicates that much of what is learned is quickly forgotten without immediate and consistent application.

    According to the Ebbinghaus Forgetting Curve (dating back to the 1880s and revalidated in 2015), individuals tend to forget approximately 50% of new information within an hour, 70% within 24 hours, and 90% within a week unless efforts are made to retain it.

    A Harvard Business Review study found that only 10-20% of the content from training programmes is retained by participants after six months, primarily due to a lack of reinforcement and practice. The study emphasised the need for environments that support the continuous application of new skills to ensure lasting impact.

    Memory weakens over time, and the biggest drop in retention happens soon after learning. It is easier to remember things that have meaning or where training is experiential. How the learning is presented, communicated and experienced impacts the learning and its retention. Moreover, how the participants feel during the session also affects learning and retention and l

    To combat this expected drop in retention, one must review learning or put it into practice as soon as possible. Implementing new skills and knowledge helps to reinforce and retain them. Additionally, if practised consistently and frequently and integrated into daily routines- they can become automated default modes.

    Setting specific goals, creating action plans, engaging in regular practice, sharing with colleagues, and applying the knowledge gained in real-world scenarios can further solidify the knowledge gained.

     

    SHIFT. Specific High-Intensity Frequent Training.

    Taking a cue from the above understanding, studying school teaching processes, and using spaced learning to combat the forgetting curve, Intradia World has developed a SHIFT—Specific High-Intensity Frequent Training Module.

    SHIFT involves imparting pocket modules of learning. It is primarily a 3-hour session delivered every fortnight. The session is usually conducted in the organisation’s premises and starts 2 hours before the office’s opening time. This takes care of the usual cost associated with off-site training. The employee schedule is also not disturbed.

    The session has three modules. 33% of the time is spent discussing the earlier session and the participants’ experiences implementing the past learning. A set of participants are picked at random to share their experiences.  33% of the session is designed to deliver a new training thought. The remaining time is used to discuss the new thought, including the participants’ reactions and how they will implement and experiment with it in real life.  The process is repeated every fortnight.

     

    Diverse Takeaways: Individual Filters and Perspectives and Trainers Impact.

    Trainers must recognise that participants in a training workshop or seminar bring their unique filters, experiences, and expectations, influencing how they receive and interpret the information presented. These factors play a significant role in determining the specific takeaways for each individual. Hence, if there is a vast gap between the participants’ experience levels, the session is bound to fail, as the seasoned professional may need to focus on advanced concepts and strategies. At the same time, a newcomer may prioritise foundational knowledge and skills.

    Similarly, participants’ openness to learning and readiness to embrace change can significantly impact what they retain and how they apply it. Those who approach the training with a positive attitude and a willingness to learn are more likely to benefit from the experience than those who are resistant or indifferent.

     

    Strategies for Effective Implementation

    To maximise the benefits of training workshops, seminars and self-study, both organisations and individuals can adopt several strategies:

    1. Set Clear Objectives: Define specific, measurable goals for what participants should achieve post-training. Share with the trainer-facilitator.
    2. Share with the trainer-facilitator. Composition of the participants in terms of age, gender, designation, roles and experience with the trainer-facilitator.
    3. Create Action Plans: Develop detailed plans outlining how the new knowledge and skills will be applied in the workplace.
    4. Encourage Practice: Provide opportunities for participants to practice and refine their skills through real-world projects and assignments.
    5. Foster a Supportive Environment: Establish a culture that values continuous learning and encourages knowledge sharing among employees.
    6. Monitor Progress: Regularly assess the application and impact of the learnings to ensure they are being effectively integrated.

     

    Net-net

    Training workshops and seminars offer immense potential for personal and professional growth. However, the true value of these experiences lies in the active implementation of the knowledge and skills acquired. By recognising participants’ diverse takeaways and creating supportive environments for continuous application, individuals and organisations can ensure that the benefits of training are retained and translated into lasting success.

  • Expand and celebrate the spirit of learning this Teacher’s Day

    Expand and celebrate the spirit of learning this Teacher’s Day

    Sanjeev KotnalaMost of us remember celebrating Teacher’s Day in honour of Dr Sarvepalli Radhakrishnan, a scholar, philosopher, and former President of India, at school on September 5. On this day, we express gratitude to schoolteachers and acknowledge their pivotal role in shaping young minds.

     

    The Perfect Bond

    The relationship between a teacher and a student is one of the most profound connections one can experience. It is built on trust, respect, and a shared journey of discovery. Good teachers do more than impart knowledge; they inspire, challenge, and nurture their students. They encourage curiosity, critical thinking, and a love for learning that lasts a lifetime. This bond is not just about academic success but also about personal growth, resilience, and the pursuit of wisdom. Teachers come in many different formats, with different attitudes and approaches to life and teaching.

     

    The Spirit of Learning

    However, learning is not restricted to the classroom, nor is teaching limited to those holding chalk. The spirit of Teacher’s Day should extend beyond the confines of classroom and school. It is a day to recognise and celebrate everyone who has helped us learn in a formal setting or through life. Like our parents, friends, colleagues and even strangers-  everyone can be a teacher in the classroom called life. These informal teachers play an essential role in personal development, often leaving a lasting impact that shapes character and decisions. By expanding the scope of Teacher’s Day to include all these influences, we acknowledge the diverse sources of knowledge that enrich our lives.

     

    Expanding the Teacher-Student Association

    Celebrate Teacher’s Day, and broaden your appreciation to include everyone who taught you anything, formally or informally. Recognise the value in every lesson learned and honour the unique bond between a teacher and student that transcends the traditional classroom. By doing so, we celebrate the act of teaching and the spirit of learning that connects us all.

    Here are some memorable advertisements celebrating and leveraging the Teacher-student bond. Pick the one that reflects your bond with the teacher and share it with them. Cadbury could have used the existing platform with a twist to help personalise these teacher dedication messages.

     

    PARLE G 

    When we succeed, it is not us but our teachers who are the happiest. That’s why they say, “Genius wahi jo auron ki khushi mein paaye apni khushi.”

     

    RAYMOND – COMPLETE MAN- TEACHER. 

    This is one of the few teacher-student ads I remember clearly, and its sequel was equally touching. It shows a teacher at the wedding.

     

    BOURNVITA- LEARNING MORE IMPORTANT THAN MARKS.

    It is a very educative commercial that questions overreliance on exams as a barometer of learning.

     

     

    DS GROUP. Hame Kise ne Sikaya Tha.

    Typically, I would have avoided the DS group ad, but this one had a learning in it.

     

    TITAN: JOY OF GIFTING.
    Teachers can blame this ad for getting a watch as a farewell gift.

     

    VISA TEACHER.
    This completes the thought. As a child gives birth to a mother, a teacher is there whenever and wherever a student wants to learn. Teachers also learn from their students.

     

    Post Script

    I was surprised not to see (until now) a Teacher’s Day ad celebrating WhatsApp and Facebook- the largest educators of the Indian masses. I am equally surprised that the Teacher’s Day celebration is still confined to physical school. It has not moved to a virtual, hybrid setup or included AI as a teacher or maybe even as the biggest student today.

  • Challenging the Disparity in Our Reverence for the Paralympics
    The Amul ad celebrating the twin wins of Avani Lekhara at the Paris Paralympics 2024

    Challenging the Disparity in Our Reverence for the Paralympics

    Sanjeev KotnalaThe recent 2024 Paris Summer Olympic Games were a grand spectacle that captivated the world, where athletes from every corner of the globe pushed the boundaries of human capability. Nations celebrated their victories with exuberance, their stories of dedication and sacrifice lauded by everyone, and their achievements etched into the nation’s sports history annals. With their extraordinary performance, many of these names fulfilled the nation’s desires and dreams and became household names. Shreyesh and Manu Bhaker, Neeraj Chopra and Sindhu are examples of this.

    But there’s a darker side to this celebration of the human spirit–a glaring inequality that is almost racist in its subtlety and pervasive in its impact. There is a disparity in how we address and react to the Paralympics, as if the challenges are somehow less, the medals are of a different hue, or the gold is of a lesser carat. Pat yourself if you know Bhagyashri Mahavrao Jadhav and Sumit Antil and their sports: the flagbearer for India at the Para Olympics 2024. Or if the names of sportspersons like Nitesh Kumar (Badminton), Avani Lekhara (Shooting), Bhabina Patel ( Table Tennis), Yogesh Kathuniya Mariyappan Thangavelu and Preethi Pal (Athletics), and sound familiar to you. I did not know many of these names before I started writing this article.

    Like the Olympics, the Paralympics are a stage where athletes represent their countries, strive for excellence, overcome incredible odds, and inspire millions. Yet, the enthusiasm, pride, and recognition accompanying Olympic victories are noticeably dimmed when it comes to the Paralympics. This disparity in perception is not just unfair–it’s unjust.

     

    Double Standards in Recognition

    Consider the emotional wave that swept across the country when Manu Bhakar won the bronze or the emotional tsunami that cut across the nation when Vinesh Phogat lost her chance because she was a few grams overweight. These were moments of collective pride and charged emotions of national unity, where the athlete was hailed as a hero.

    Compare this to the reaction when a Paralympian achieves the same feat. Fortunately, nowadays, they make it to the sports page and the front page like Avani  Lekhera and Mona Agarwal did for their win in shooting. However, the applause is fainter and lasts that much shorter. The media coverage is sparse, and the recognition is fleeting. It’s as if their gold is not as golden, and their victory is not as victorious.

    This disparity reveals a troubling double standard. Paralympic athletes train just as hard, if not harder, than their Olympic counterparts. They face the same pressures, gruelling schedules, more demanding physical challenges and most often, a challenging sponsor and monetary gap. Yet, the world seems to view their achievements as lesser, as if the effort required to overcome physical disabilities diminishes the value of their triumphs. This is not just a failure to recognise individual merit; it’s a failure to acknowledge the full spectrum of human potential.

     

    The Need for a Paradigm Shift

    This almost dismissive attitude towards Paralympic achievements reflects a more profound societal bias that equates physical ability with worth. This bias sees disability not as a different ability but as a deficiency, something less than a whole. This mindset is changing but at a pace that is too slow for comfort. It must change now.

    The Paralympics should be celebrated with the same enthusiasm, pride, and respect as the Olympics. Paralympians, too, represent the countries. Their dreams are just as big, their efforts just as intense, and their victories just as hard-earned. They deserve not only equal recognition but also equal respect.

     

    Steps Toward Change

    A concerted effort on multiple fronts is needed to address this issue. Fortunately, media coverage of the Paralympics has improved—though still far less than that of the Olympics. Educational campaigns should be launched to raise awareness about the Paralympics, highlighting the athletes’ stories, the challenges they overcome, and the significance of their achievements.  Touch your heart, and you will know how much you have celebrated your para Olympians. How have the brands, corporate sectors, and government short-changed them? We talk of equality in sports. Can we start with equality of support, funding, sponsorship, and recognition for Paralympians?

    Most importantly, we as individuals need to change our perceptions. We need to challenge our biases and recognise that the value of a medal is not in the physical act of winning it but in the courage, determination, and spirit it represents. The colour of the medal, the carat of its gold, is the same whether it is won at the Olympics or the Paralympics. We must feel the same pride and maybe more when our athletes win in Para Olympics. We must celebrate- but more importantly, we must watch them perform the way we watched and chased our summer Olympians. That may pull the money into the sports, trigger a new wave of recognition and push para-sports.

     

    A Call to Action

    It’s time for us to change the narrative. It’s time to celebrate Paralympians not as athletes with disabilities but as athletes. It’s time to give them the recognition they deserve and to be as proud of their achievements as we are of any Olympic victory.

    The Paralympics are not a sideshow but a testament to the indomitable human spirit. Let’s honour that spirit with the respect it deserves.

    In doing so, we uplift Paralympians and ourselves as we move towards a more inclusive, equal, and just society. Let the pride in our hearts be as strong, the cheers as loud, and the recognition as enduring for every champion—Olympic and Paralympic alike.

  • Death is a taboo subject. No one wants to discuss it, writes Sanjeev Kotnala

    Sanjeev Kotnala: Join me in a Conversation about Death

    Sanjeev KotnalaDeath is the ultimate truth—one thing that will happen. We all know it, but we are not comfortable with the idea. Death, for not-so-unknown reasons, is not normalised like Birth. I believe it is hugely misunderstood and unnecessarily feared. We must look at it as a culmination, a celebration of a well-lived life, a milestone for the time you are allotted on the planet Earth, the completion of a part of a journey—not the end!

     

    It becomes easy to accept death when you believe in and accept duality in life. Somehow, I do not understand people not accepting death as a part of life. Hence, I use every possible opportunity to understand and normalise death.

     

    Death is a taboo subject. No one wants to discuss it. There are so many definitions and types of death—the least understood phenomenon of life.

     

    One of my searches led me to read about Death Café.  It seemed my kind of place, and I wanted to experiment.

     

    Origin Of Death Café

    Death café is a concept started by Jon Underwood in 2011 and continued by his wife, Donna Molley, after his death. It is based on the ideas of Café Mortal that Bernard Crettaz initiated after studying the rites and customs accompanying death in society. The website suggests that more than 17932 Death Cafés have been conducted in 89 countries since September 2011.  I am unsure if India is part of that circle.

     

    What Is Death Café?

    The idea of a Death café is not necessarily one of comfort, finding and giving solace, or helping people come to terms with their loss.

    It is about coming to terms with the very idea of death.

    It is to normalise discussions around death.

    A place where it might be possible to appreciate and maximise the pleasure of our finite lives – because death is normalised there.

    ‘We worry about the future and remain entangled in our past. In the process, we fail to live in the present, an essential part of life. Death Café, in its own way, helps you realise this part of life. I believe an increased awareness of death may help people make the most of their (finite) lives.  (Original statement attributed to Donna Molley).

     

    Inspiration for Conversation Around Death

    Jon Underwood was motivated to start Death Café after reading the work of Bernard Crettaz in the Independent newspaper.

    I want to experiment with a Death Café in India. Maybe name it Conversations

    Around Death (CAD), as ‘Mauth Pe Charcha’ sounds morbid, unappealing, and not being the fitting descriptor.

    Maybe keep a bit of a differentiated format that is not entirely bound by the social franchise and guidelines of Death Café, which I appreciate and acknowledge as being exceptionally honest and straightforward.

    There are cultural differences, and hence, a bit of tweaking in the process. However, the purpose is essentially the same. It has worked in some 80+ countries, but I am unsure how it will work in India.

     

    What do I Expect to Happen in Conversation Around Death?

    Conversation Around Death is expected to be a regular meeting of strangers to remember what matters over a nice cup of tea or coffee and a bite of a snack.

    There is no agenda, objective, or theme.
    One will try to keep the discussion around death with the sole purpose of normalising it. It will help the participants realise that death is one of the many events in a person’s lifetime, and there is no need to give it undue importance.

    However, one will be conscious not to lead people to a conclusion or course of action. Conversation Around Death is not aimed at creating a cult or a sect that is more comfortable with death than others.

    In India, where we have different understandings of life, religion, and life after death, maybe we need ‘Conversation Around Death’ to come closer to them—one process at a time.

     

    Will You Attend Conversation Around Death?

    I know it is tough to find people keen to talk about death, and finding people willing to host the ‘Conversation Around Death’ is even more challenging. My attempt with a few restaurant owners drew expected objections. Hence, NO, I don’t have a suggestion for the venue. It is open if someone wants to volunteer space in a restaurant, home, or meeting hall.

     

    Why attend a ‘Conversation Around Death? 

    Your friends and relatives may laugh if you tell them you are going to meet a group of strangers to discuss death! Some may wonder if you lack emotions. You will have to be honest and trust yourself.  It is not about demystifying death. It is just getting to be an attempt to be on good terms with death- accepting it as a normal human phenomenon- maybe a milestone in life. Maybe expect a stimulating discussion on a less understood subject or get some help overcoming the loss of someone dear.

     

    Success – No Guarantee

    Don’t expect much. I am unsure if the first ‘Conversation Around Death’ will succeed.  We all know that success is contextual. However, I am sure many will share a similar thought and may wish to join the conversation with their perceptions and prejudices. And I don’t think anyone will have an issue with that. Maybe it is just a question of seeking- identifying, and reaching out.

     

    Moderating Conversation Around Death

    One does not need to be a psychologist, psychotherapist, or priest to discuss death in such a meeting dedicated to normalising ‘Conversation Around Death’. It requires a normal conversation with every bit of personal misinformation, perceptions, realities, and understanding, as no one knows what is true or right.

    It would be nice to have a moderator who is conversant with people’s expected behaviour on the subject. I don’t have one, and I am sure I am not the one. However, I am willing to lead and moderate the discussion if required.

    Such a voluntary self-interest meeting will typically be a non-homogeneous group. Hence, participants respect one another’s beliefs and avoid any attempts to convert or change someone’s beliefs. No one is an expert or wants to be acknowledged as an expert.

     

    So Where Could the Conversation Around Death Lead?

    The answer is simple- I don’t know.

    It will entirely depend upon how the group pilots the discussion.

    Maybe, at first, one could discuss what death is like. Why do we fear Death? How do our views of death impact the way we live life? Why is death misunderstood? What is your biggest fear of death? What do you want your legacy to be? What is the thing one wants to do before dying? How and what is empty dying? What are the rituals about death? And why are the rituals important? Maybe someone may want to discuss- Is there life after death?

    As I said, maybe it will be a free-flowing conversation with no constraints. Maybe we will need to remind ourselves not to deviate from the topic—death.

     

    So, What am I Waiting for?

    I may not be ready to take the leap of faith. I want someone to join in making the first ‘Conversation Around Death’ a reality. No, I am not worried – what if no one turns up? But I am waiting for someone to step up and offer a convenient place to hold ‘Conversation Around Death’.  Maybe a coffee shop, café in a hospital, gym, restaurant, college, company, or club could give us some space.  If you have a space- please connect.

    The infrastructure requirement is minimalistic: a few chairs and Tea-coffee snacks to keep the discussion flowing between the expected 10-15 participants. Yes, ‘Conversation Around Death’ could happen online, but I believe it would be best done offline. However, an online version could be considered if there is enough push.
    The gathering is neither for profit nor a charity; hence, the participants are expected to pay for their tea, coffee, and snacks.
    If you are willing, connect with me and let us try one soon.
    I am game for a small start on any Friday or Saturday in Mumbai.

     

    Net-net

    Here is a thought.

    Once we accept – and there is no way reason why we won’t accept the fact that one day we all will die, it is for ourselves to decide what we are going to do in the limited time we have in hand.

    I push people to think through this in my Brand-I workshop because, in the end, it is not about when, where, why, and how we die but how we live.

    Someone in the news around Death Café said it so beautifully. “We live knowing that everything dies. Like the sun, it’s a fact of life. And, like the sun, we tend not to look right at it. Unless you’ve experienced a recent death, it’s probably not something you discuss. But a Death Cafe is trying to change that with a serving of tea and cake”.

    So, if you want to join hands to take it forward or have a place and interest, please do connect. I would hate for such a beautiful, powerful thought to die because of a lack of support.

    How about an insurance or wellness brand stepping in to help?

  • Planning a getaway often means leaving your furry friend behind or struggling to find pet-friendly facilities, rues Sanjeev Kotnala

    Sanjeev Kotnala: A Delightful Stay for Pets with IHCL Seleqtions

    Sanjeev KotnalaTravelling with pets in India is a challenge. There are limited options for transport and accommodation. Planning a getaway often means leaving your furry friend behind or struggling to find pet-friendly facilities. Tata IHCL Seleqtion is a new experience in pet-friendly accommodation.

     

    Pet Travel

    In local travel, most cabs on hire refuse to allow pets. Drivers of Ola and Uber scoot and refuse the ride the moment they see a pet. I don’t know why they cannot add a pet button in their app so drivers who are comfortable with pets pick the service.   The cars you hire do not want your pet friends. The pet transport services available in limited cities are too costly. While three-wheeler autos in Mumbai tend to be more accommodating, they’re okay for short rides and are restricted to the suburbs. The only viable option for outstation travel is the First AC on trains, which is restrictive and often unavailable. And then you have to have the whole cabin or the coupe, or you could be denied travel at the last minute of any passenger objects. I have first-hand experience with it, and here is how to travel with Pet on the train. And there are simple steps to make it even better.

     

    Pet Accommodation

    When it comes to finding a hotel that welcomes pets, it’s like searching for a needle in a haystack. The situation is improving with time, and there is a definite business field there for pet-friendly accommodation.

    The Tata IHCL Seleqtions Hotels have changed the canvas. This pet-friendly chain across the country has opened doors to a new travel experience, and my recent stay at their Mumbai property, The President, was nothing short of exceptional.

     

    Welcoming the Furry Pet Friends

    From the moment we checked in, the hospitality extended to the family and my pet, Milo Kotnala, a 7-year-old Beagle, was heart-warming. We got the room on the top floor with the brilliant view of the bay and port because of Milo—as there were two other rooms where pets had checked-in and maybe pet-friendly rooms are on the upper floors.

    Our room had a special ‘PAW SPOTTED HERE’ tag on the door, letting the service staff know a pet was inside. A small but thoughtful detail set the tone for the experience ahead. Inside the room, my pet was greeted with his own set of amenities—a pet bowl, pee pads,  a complimentary meal pack, a poo bag, and even a cosy pet bed. The little touches announce loudly that pets here aren’t just tolerated but genuinely welcomed.

     

    Pet-Friendly Spaces and Dining

    What stood out further was the allowance for pets in designated lobby areas, where we could enjoy breakfast and meals together. It was a relief not to have to worry about leaving my pet behind while dining, a common challenge at other hotels. Watching other pet owners with their furry companions share this unique experience was heartening. It’s rare to find such spaces in India, but Tata IHCL Seleqtions sets a brilliant example of what pet-friendly hospitality should look like.

    Taj President has Herb-House, a poolside pet-friendly bistro that offers a curated menu for pets, pet brunches, and hi-tea. It also has pet minders, a special menu for pets, and more – though in our short stay, we could not experience them all.

     

    The Pet-friendly Room Experience

    The superior room, though small—a characteristic of Mumbai’s space constraints—was perfect for a couple and a small pet (under 20 kg). The layout was functional, the bedding was plush, and the ambience was comfortable for humans and pets alike. For larger pets or more spacious settings, there were other rooms that one could check in. However, other Tata IHCL Seleqtions properties across the country promise even bigger and more open spaces. But given that we were in the heart of Mumbai, this size at President IHCL Seleqtion was more than satisfactory.

     

    Expanding Horizons for Pet Owners

    IHCL Seleqtions has paved the way for stress-free travel with pets, a much-needed respite for pet lovers across India. Their network of pet-friendly properties is growing, and with it, the hope is that travelling with your pets will no longer be an obstacle ( at least for accommodation) but a joy. If you’re a pet owner looking to explore without leaving your furry friend behind, Tata IHCL Seleqtions hotels are a fantastic option.

     

    NETNET

    In a country where pet-friendly accommodations are few and far between, IHCL Seleqtions is a breath of fresh air—a chain that accommodates and celebrates the bond between pet and owner. It covers many cities like Agra, Ajmer, Chikmagalur, Coonoor, Goa, Jaipur, Mumbai, New Delhi, Ooty, Pune and Varkala, and the list will only increase. These are for ‘Pawfect Pawcation’. There is an additional charge for the pet- but that is worth it.

    ITC Hotels (the ‘Petcaytions’ initiative) and Marriott International also have a few pet-friendly hotels. All Vivanta hotels and the bungalows under the homestay brand Ama Stays & Trails are pet-friendly.  These cater to a small high-end demand- but a bigger opportunity lies in the mid-range pet-friendly hotels.

     

    Add-on:  One thing that created dissonance was that the hotel did ask me to sign a liability statement covering any possible damage to property or otherwise- but did not insist on seeing the Pet Licence, Vaccination, Fit-to-travel Vet letter and Insurance papers. I know this would add to the pet parents’ workload- and the paper I signed most likely covered these areas. I know such small things can help in proper pet care and hotel property peace of mind. They may even ask it to be uploaded digitally or shown at a different time- but it should not be taken for granted.