MxMIndia

Author: Our Staff

  • Offers a valuable avenue for showcasing their skills and connecting with a wider audience

    Godrej L’Affaire to unveil Top 25 content creators

    The inaugural edition of ‘Godrej L’Affaire Select,’ influencer hunt programme, has been unveiled. Curated by Godrej L’Affaire, the luxury lifestyle owned media platform by the Godrej Industries Limited and Associate Companies, this program is set to felicitate the top 25 content creators at the sixth edition of Godrej L’Affaire on March 29 (that’s Good Friday).

    These individuals have outshone over 10,000 participants from 200 Indian cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, known as Beer Biceps, the selected 25 creators will now be inducted into the exclusive Godrej L’Affaire Select creators’ group. This platform empowers content creators and creative talent from across India, including Tier 2 and Tier 3 cities, offering a valuable avenue for showcasing their skills and connecting with a wider audience.

    Said Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies: “Godrej was among the first to embrace the Digital PR space, and we’ve had the privilege of witnessing countless creators embark on their journeys and evolve into the influential figures they are today. Through Godrej L’Affaire Select, we leverage our experience and understanding of the evolving creator landscape to give back to the creator economy by empowering the next generation of talent. I am looking forward to meeting the Top 25 budding content creators at L’Affaire 2024.”

    Added Ranveer Allahbadia, Mentor, Godrej L’Affaire Select: “As someone who is passionate about the creator community, I’m incredibly excited about Godrej L’Affaire Select. The programme’s commitment to discovering and nurturing raw talent from diverse backgrounds is truly inspiring. I believe these creators have the potential to become the next generation of content leaders, and I’m eager to see their journeys unfold and felicitate them at Godrej L’Affaire 2024.”

  • There will be no scheduled updates and newsletter on Monday

    We’re closed on March 25 for Holi

    We’re closed on March 25 for Holi. Our offices are shut and there will be no scheduled updates and newsletter on Monday.

    We will be back Tuesday, March 26, 2024.

  • Propelling Lifestyle Tech into the Future

    V Spark Communications secures mandate for Cellecor

    V Spark Communications has secured media communications mandate for Cellecor Gadgets Limited.

    Said Ravi Aggarwal, Founder and CEO at Cellecor: “Our collaboration with V Spark Communications is a significant leap forward. With their proven track record and strategic approach, we are poised to amplify our narrative in the lifestyle tech and consumer electronic industry space.”

    Added Kanika Chhabra, CEO & Founder of V Spark Communications: “Being chosen as Cellecor’s PR agency is an honor. Cellecor stands as a flourishing and established entity within the industry, marked by a trajectory of growth and resilience. Its model and business strategies align seamlessly with the evolving landscape of the sector, showcasing a keen understanding of market dynamics and consumer preferences. In a landscape populated by international contenders, Cellecor’s success underscores its ability to compete and excel on a global scale, reflecting the resilience and adaptability inherent in its business ethos.”

  • To honour essence of National Fragrance Day

    PourHome launches campaign

    PourHome, a fragrance and air care space brand, has launched a new campaign titled #ScentfulSpring.

    Speaking about the launch of the campaign, Nitin Ghuliani, Brand Manager, at PourHome said: “Get ready to dive into our #ScentfulSpring campaign, where we’re all about bringing the magic of springtime scents straight to your doorstep. I couldn’t be more excited to share this aromatic adventure with you. Let’s swap out those winter blues for the fresh, uplifting fragrances of spring! Here’s to filling your home with love, laughter, and of course, the sweet smell of success while embracing National Fragrance Day!”

  • On whitepaper, "Privacy & Progress: Pillars of Digital Bharat”

    ASCI joins hands with Lexplosion

    To understand the implications of Digital Personal Data Protection Act (DPDPA) in advertising, the Advertising Standards Council of India (ASCI) in collaboration with legal firm Lexplosion released a whitepaper, titled ‘Privacy & Progress: Pillars of Digital Bharat’, at an event in Mumbai. The whitepaper aims to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.

    Said Manisha Kapoor, CEO and Secretary General, ASCI: “The DPDP Act is a significant milestone in India’s digital landscape, underlining the critical importance of data protection and consumer rights. For a thriving internet-based economy, advertising is a huge enabler, and we need to provide solutions that respect consumer privacy without creating friction for end users and businesses. All stakeholders need to be in constant dialogue to collaborate on approaches that are native, transparent and fair, even as the internet and its uses rapidly multiply. ASCI is committed to facilitating discussions and providing guidance on advertising-related matters to ensure a fair and vibrant digital future for India.”

    Added Indranil Choudhury, Founder, Lexplosion: “We are delighted to have collaborated with ASCI on bringing this very important and timely whitepaper. We have been working with our clients for the past few months in fine tuning the strategies that go into DPDP compliance. We have shared insights and understanding from our work with various advertisers that can guide the industry in this regard. Such conversations and whitepapers go a long way in building dialogue, supporting compliance, and collaboratively paving a way for the future.”

  • Will feature in multi-channel campaigns and marketing initiatives

    Varun Dhawan to promote Envy fragrances brand

    Envy, fragrance brands, ropes in Varun Dhawan as its brand ambassador.

    Through this strategic move, Envy intends to bolster its brand promotion initiatives. As a part of this association, Varun Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns.

    Said Saurabh Gupta, MD, Hamilton Sciences: “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”

  • Positions it as the ultimate solution for big screen entertainment

    Airtel launches campaign for Xstream Fiber

    Bharti Airtel has announced the launch of a high decibel 360° campaign for Airtel Xstream Fiber.  It has been produced in collaboration with ad agency Fundamental.

    Note a communique: “The campaign features characters from popular entertainment shows burst onto the scene, symbolising the plethora of entertainment choices available through Airtel Xstream Fiber. Accompanied by a catchy soundtrack celebrating diverse shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. This campaign unveils a nuanced approach to capture all the touchpoints of entertainment for the users. It integrates seamlessly with the pattern of how the current user consumes entertainment.”

  • Will feature archer Dhiraj Bommadevara

    New season of ‘Never Surrender’ docu series launched

    The new season of ‘Never Surrender’ documentary series launched. It will feature archer Dhiraj Bommadevara, who will represent India at the 2024 Paris Olympic Games, and whose career is an example of the values of resilience and competitiveness that the club’s motto represents.

    Said club president José María del Nido Carrasco: “The club is fully committed to its internationalisation strategy. It is important for us that our team and matches are followed worldwide, but also to convey our values. The series ‘Never Surrender’ aims to be a source of inspiration for our fans with sports stories that reflect the idea that one should never give up in the face of adversities encountered in sport, but also in our daily lives.”

    Added Gaurav Manchanda, Owner, FC Bengaluru United: “Sevilla FC embody a rich history – one that speaks of perseverance, determination, resilience, and triumph. Their motto of ‘Never Surrender’ rings true with this ethos as do the stories we witness in the ‘Never Surrender’ documentary. Rising against the odds and emerging triumphant has been the hallmark of Sevilla FC’s sporting journey, something that we, as their international partners can take tremendous inspiration from.”

  • With Coaching beyond Cricket Academy

    MGM School of Sports signs MoU with Ravi Shastri

    MGM School of Sports,  has inked a Memorandum of Understanding (MoU) with Coaching Beyond Cricket Academy, founded by Ravi Shastri, B Arun, and R. Sridhar, former Team India coaches.

    Situated near Cuttack city, just 30 km from Bhubaneswar, MGM School of Sports epitomises a commitment to promoting a culture of high-performance cricket in the state of Odisha.

    Pankaj Lochan Mohanty, CMD of MGM Minerals Ltd., expressed his optimism about the collaboration, stating that it will significantly contribute to the development of cricket in Odisha and position MGM School of Sports as a premier cricket training destination globally.

  • For women officers of Mumbai Police to promote self-breast examination

    SBI Life Breast Cancer Awareness programme

    Taking cognisance of the trials and tribulations of the women in police, SBI Life on the occasion of ‘International Women’s Day’, organised a Breast Cancer Awareness Programme under its ‘Thanks-A-Dot’ initiative for the women officers of Mumbai Police, in association with Lion’s Club.

    Addressing the women officers of Mumbai Police, Amit Jhingran MD & CEO, SBI Life Insurance said: “It is an honour to stand alongside the courageous women of Mumbai Police together, we intend to pave the way for a future where breast cancer is no longer a threat to the lives and dreams of our loved ones. SBI Life’s ‘Thanks A Dot’ serves as a beacon of hope, empowering women across the nation to take charge of their well-being. By instilling the importance of regular self-examination, we aspire to redefine the narrative surrounding breast cancer awareness in our country.”

  • Wavemaker & Mondelez shine @ Emvie 2024

    Wavemaker & Mondelez shine @ Emvie 2024

    The 24th edition of the Emvies, held last Friday (March22) saw Wavemaker India with 665 points recognised as ‘The Best Media Agency of the Year’ and Mondelēz India Foods Pvt. Ltd. with 440 points declared as ‘The Best Media Client of the Year’.

    Grand-EMVIE
    Grand EMVIE

    EMVIE - Client of the year
    EMVIE – Client of the year

    Grand EMVIE Thirty-five agencies participated to submit 1892 entries, of which 471 entries were shortlisted. Other than one Grand Emvie, 44 Gold and 68 Silver trophies were presented in addition to 88 Bronze prizes.

    Wavemaker India also bagged the Grand Emvie for Mondelēz India’s Cadbury Celebrations. Mindshare with 460 points stood second and EssenceMediacom with 325 points stood third. It was indeed a GroupM show at the top of the agency roster.

    The Emvie for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test. The Young Emvie of The Year was awarded to Mindshare’s Rowena Rodrigues for Dove – Crafting Cannes-worthy Brilliance!

    Said Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club: “The calibre of work showcased at the Emvie this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”

    Added Punitha Arumugam, Chairperson, Emvies Committee: “The work submitted for Emvies continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry’s brilliance to new heights. A huge congratulations to this year’s winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”

    The prestigious awards were powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA).

    EMVIE 2024 AGENCY OF THE YEAR

    EMVIE 2024 CLIENT OF THE YEAR

    EMVIE 2024 RESULTS

  • To create awareness and drive top-of-the-mind-recall for the brand

    Mirum India bags digital mandate for Ibis Hotels

    Mirum India, a VML company, has won the digital mandate for Ibis Hotels, a brand under the Accor group. Under this mandate, Mirum India will be the digital and social media agency of record (AOR) for ibis Hotels.

    Ibis Hotels, known for its modern, comfortable, and well-designed rooms, caters to both business and leisure travellers. The brand now aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels. With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

    Commenting on the partnership, Animesh Kumar, Commercial head – ibis & ibis Styles India, said: “The partnership with Mirum India, marks a strategic move for ibis Hotels in our journey to reinforce our digital presence and connect more deeply with our audience. As we embark on this journey, we’re committed to leveraging innovative digital strategies not only to amplify our presence but also to cultivate a vibrant digital community. Together with Mirum India, we aim to create immersive experiences that resonate with our guests, fostering lasting connections, and enhancing the essence of ibis Hotels.”

    Mihir Karkare, Managing Director, Mirum India, added: “If we look at the recent stats, domestic tourism is expected to bounce back to the pre-pandemic levels by 2024–25, with foreign tourist arrivals increasing by 435% over the next three years. With the opportunity that it presents for the Indian tourism sector, I believe this partnership couldn’t have happened at a better time. The team is fueled with determination to elevate ibis Hotels’ digital presence to even greater heights. Together, we’re set to create a captivating digital landscape that will enable ibis Hotels to foster deeper connections with its audience and build brand loyalty.”