MxMIndia

Author: mxmadmin

  • Captures the advantages of investing in Mahindra Finance FDs

    Mahindra Finance launches new campaign

    By Our Staff

     

    Mahindra & Mahindra Financial Services Limited, (MMFSL), part of the Mahindra Group, has launched a new ad campaign titled ‘Ab Fixed Deposit hoga Fast Deposit’.

     

    The two 15-sec TVCs focus on the ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs; enabled by a simple ‘4-steps only’ process. This is encapsulated in a secured end-to-end digital journey.

     

    Said Raul Rebello, MD & CEO – Designate, Mahindra Finance: “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on   exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavour is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available at the click of a button”.

     

  • To drive the program for Data driven Marketing Solutions

    LS Digital appoints Gaurav Seth as VP, Data Solutions

    By Our Staff

     

    LS Digital, a digital marketing transformation group, has appointed Gaurav Seth as Vice President of Data Solutions.

     

    Said Prasad Shejale, CEO & Founder of LS Digital, on the appointment: “We at LS Digital are constantly aiding brands in their Digital Marketing Transformation (DMT) efforts with our thought leadership and services. Today, a brand’s ability to compete in the emerging digital economy lies in its Data and analytics competencies. Gaurav’s background in data management shall be of immense importance while tracking trends and building the right solutions for marketeers.”

     

    Added Vinay Tamboli, the Senior VP of Digital Analytics, Products & Consulting Business at LS Digital: “I’m thrilled to welcome Gaurav to the Data Solutions team. His industry experience is truly invaluable. Over the past couple of years, we’ve witnessed a significant increase in customer adoption of our data-driven solutions built on LS Digital’s Transformation Framework. Gaurav’s presence will further expedite our growth in ML-based Digital Marketing Solutions.”

     

  • Conceptualised by Schbang

    Dabur Chyawanprash returns with a new campaign

    By Our Staff

     

    Dabur Chyawanprash has launched its ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, the creative media and technology agency. The campaign encourages people to choose Dabur Chyawanprash to boost their immunity and overall well-being.

     

    Said Rakesh Tahiliani, AGM, Marketing at Dabur: “With our ‘Anti-Medicine Campaign’ festive extension in collaboration with Schbang, we are taking a stand against the excessive use of medicines for minor ailments. Dabur Chyawanprash offers a natural and effective way to enhance inner strength and immunity, providing the strength to battle over 100 illnesses. Through this campaign, we hope to instill the importance of choosing holistic health and well-being by proactively opting for natural supplements like Dabur Chyawanprash over unnecessary medications. Sharing these images from the campaign will not only create awareness but also prompt individuals to think critically and seek more sustainable health solutions.”

     

    Added Rohan Hukeri, Executive Vice President, Mumbai, Delhi – Brand Solutions at Schbang: “Our collaboration with Dabur Chyawanprash for this campaign is a testament to our unwavering commitment to creating campaigns that not only capture attention but also deliver a meaningful impact. This festive extension represents a unique approach to addressing a prevalent health issue, and we’re genuinely excited to be part of spreading this crucial message.”

     

  • Gets a new address

    Kapil Sharma forges long-term deal with Netflix

    By Our Staff

     

    Standup comic-turned-television biggie Kapil Sharma has teamed up with Netflix to bring a new comedy show

     

    Said Monika Shergill, Vice President, Content, Netflix India: “Kapil Sharma is a huge entertainer whose legacy and comedy has made him a household name across India for many years. We’re incredibly proud to further our partnership with him and bring the King of Indian Comedy, alongside his beloved and well-known castmates, to Netflix for an all-new comedy show. Kapil will continue to make India laugh and also entertain millions of his viewers globally now, from his new address-Netflix.”

     

  • To enhance technical capabilities in the entertainment Industry

    NH Studioz acquires Fahrenheit Films

    By Our Staff

     

    NH Studioz has announced its acquisition of Fahrenheit Films.

     

    The two companies will synergise to offer post-production services to international clients, further solidifying their presence in the global entertainment landscape.

     

    Said Shreyans Hirawat, MD of NH Studioz: “We plan to integrate Fahrenheit Films as an integral part of our company, enhancing our technical capabilities and solidifying our position in the industry. This partnership will not only empower us to upgrade our existing content but also expand our reach by dubbing and restoring our precious retro gems.”

     

  • Promotes equitable access to essential diabetes care

    Redcliffe Labs launches campaign on World Diabetes Day

    By Our Staff

     

    Redcliffe Labs, a diagnostics provider, has launched a campaign on World Diabetes Day.  The month-long campaign is aimed at raising awareness and encouraging proactive health measures to combat the alarming rise of diabetes in India.

     

    Through the campaign, Redcliffe Labs emphasises the pivotal role of preventive health checkups and advocates for early intervention, guiding individuals towards healthier living for a diabetes-free future.

     

    Said Dr Sohini Sengupta, Medical Laboratory Director at Redcliffe Labs: “We conducted a comprehensive analysis of health tests of more than 2 lakh patients aged 25 and above, and found that 4 out of every 10 patients exhibit deranged HbA1c levels. The rate at which diabetes cases are rising is alarming. At Redcliffe Labs, we believe in the power of knowledge and proactive healthcare, and we’ve taken special initiative to address this issue.”

     

  • As its exclusive brand agency

    Genes Lecoanet Hemant appoints Branquila

    By Our Staff

     

    Didier Lecoanet and Hemant Sagar
    Didier Lecoanet and Hemant Sagar

    Genes Lecoanet Hemant, a ready-to-wear designer label by Indo-German-French designers Didier Lecoanet and Hemant Sagar, has appointed Branquila Brand Ventures as its exclusive brand agency. Effective immediately, Branquila will manage public relations, social media, performance marketing, and the creative mandate for Genes Lecoanet Hemant.

     

    Sandeep Dahiya
    Sandeep Dahiya

    Branquila Brand Ventures, launched in 2022 by Sandeep Dahiya (ex-Viacom18, Times of India group etc), drives brand and marketing strategies for various businesses.

     

  • That's the semi-final match between India and New Zealand of ICC Men’s Cricket World Cup 2023

    Men’s World Cup ‘Shamifinal’ peaks 5.3cr concurrent viewers

    By Our Staff

     

    Streaming service Disney+Hotstar announced it achieved a peak concurrency of 5.3 crore viewers during the semi-final match between India and New Zealand of ICC Men’s Cricket World Cup 2023 on Wednesday, November 15, 2023.

     

    Commenting on this, Sajith Sivanandan – Head, Disney+ Hotstar India said, “It’s not just Team India breaking records with their 10th straight win at the ICC Men’s Cricket World Cup 2023. Indian fans are also tuning into Disney+ Hotstar in unprecedented numbers. Their incredible passion has led us to shatter the peak concurrency record four times during this tournament, setting new benchmarks in live sports streaming. The 5.3 cr concurrent viewers for India’s semifinal against New Zealand exceeds the combined population of Australia and New Zealand by more than 1.5 times! This milestone is not just a triumph of technology but a testament to our viewers’ unwavering support. With the final just around the corner, we look forward to bringing the nation together to witness the making of sporting history.”

     

    Any guesses on what the concurrency numbers will be at the Final?

     

  • Conversations illuminating social media

    Sprinklr Insights tables data on festive trends

    By Our Staff

     

    Sprinklr Insights has published a report titled Diwali Delight: An Overview of Festive Trends and Conversations Illuminating Social Media.

     

    This data has been compiled using the social listening capabilities of Sprinklr Insights, aggregating mentions from India across selected news outlets, and social media platforms like Twitter and Reddit.

     

    Most popular brand conversations: Capturing the celebratory pulse of Indian consumers, several noteworthy brands brightened the festivities further by actively engaging in the Diwali conversation. Overall, leading the way for festivities were Consumer Tech brands, clocking in a remarkable 22.62K+ mentions. In line with this trend, consumer tech giant Whatsapp emerged as the frontrunner in amplifying the festive spirit accumulating over 22,241 mentions.

     

    Following suit, E-commerce and Quick commerce brands secured 7.7K+ and 6.4K+ mentions respectively. Brands under these categories – including Amazon (5.6K), Flipkart (1.7K), Vivo (1.5K), and Swiggy (1.4K), – trailed behind Whatsapp as they amplified the festive spirit further with topical offers and themed interactions.

     

    Most Popular Regions: Of the 1.8M+ mentions Diwali received online in India over the last few weeks, a majority came from the metro regions across the country. The festival of lights glimmered most brightly across the capital city Delhi followed closely by Mumbai, with over 17.2K and 11.3K online & social media mentions respectively. Other metro cities such as Chennai, Hyderabad, and Bengaluru welcomed the festival wholeheartedly, with 7.2K, 5.3K, and 4.9K mentions respectively. Among Tier 2 cities, the celebrations remained jubilant with mentions averaging at slightly over 2K in Jaipur (2.78K), Kolkata (2.69K), and Lucknow (2.27K).

     

    Most popular conversations : Amidst the myriad of festive conversations that lit up social media, those surrounding Culture and Festivities took centrestage, comprising the majority of conversations around Diwali at 87.3%. Of the remaining conversations, those around Offers and Discounts stood out, making up for a majority of conversations at 9.4%.

     

  • To be called Centre for Study of Indian Markets (CSIM)

    R K Swamy launches market insights ‘think-tank’

    By Our Staff

     

    R K Swamy, integrated marketing services provider, has launched a think-tank – Centre for Study of Indian Markets (CSIM) – to conduct large-scale studies, as well as smaller targeted studies, to shed light on the nuances of the Indian market.

     

    The first strategic initiative has been commenced by CSIM during the ongoing World Cup Cricket. Titled ‘A I M’ this is not just another research study but a thoughtful scholarly evaluation that will offer a comprehensive view on how World Cup Cricket was watched on television and OTT/digital channels, and measure the impact of advertising comparatively among advertisers. It will encompass multiple disciplines in a single study. The study will provide a clear view on advertising recall and memorability linked to quantified media spends and weights, along with a review of the creative communication deployed. The study will thus paint a full canvas of what transpired during the World Cup aggregating all advertisers and their activities. The research component, with 6,000+ respondents, is being conducted by Hansa Research, a subsidiary of the company.

     

    Notes a communique: “R K Swamy Media Group will provide the input on media spends by advertiser/brand. The study, curated by senior professionals, will be customised for each subscribing advertiser. The study covers 12 World Cup matches – nine India matches, two semi-finals and the final – the most viewed of all matches. The results will be available to subscribers after the conclusion of the World Cup 2023.”

     

  • On Bollywood villains

    Red FM collaborates with HarperCollins to launch podcast

    By Our Staff

     

    93.5 Red FM has launches a podcast titled ‘Main Hoon Villian,’ in sync with HarperCollins. The podcast delves into the world of Bollywood villains, and their journey through the ages.

     

    Said Nisha Narayanan, Director and COO, Red FM, and Magic FM: “From dramatic dialogues to portrayals of nuanced emotions, our villains have gone through it all. ‘Main Hoon Villain’ our latest podcast explores the evolving social fabric over the decades and how it gave birth to diverse villains in Bollywood. As leading podcast curators, we believe it is our prerogative to introduce unique concepts as topics of conversation; joining forces with HarperCollins’ was a collaboration prodigy where we could explore the intriguing world of villains in Bollywood.”

     

    Speaking on the announcement, Aman Arora General Manager, Marketing HarperCollins India added: “Our collaboration with 93.5 Red FM on the ‘Main Hoon Villain’ podcast is a testament to our mutual love for storytelling. We are delighted to share that our beloved author, Balaji Vittal, will be featured in the show to discuss his remarkable book, Pure Evil: The Bad Men of Bollywood. This podcast promises to take its audience on a journey into the intriguing conversations around Indian cinema’s ‘Bad Men,’ and we couldn’t be more thrilled to be a part of this fascinating exploration.”

     

  • Campaign conceptualised by Ogilvy

    KFC rolls out new campaign film

    By Our Staff

     

    KFC has rolled out a new campaign film for its KFC Chizza brand. It is conceptualised by Ogilvy India.

     

    Said Aparna Bhawal, CMO, KFC India & Partner Countries: “KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can’t get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the “sharing, no sharing” conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.””

     

    Added Ritu Sharda, CCO, North, Ogilvy India: “We bond over food all the time. It’s a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don’t want to share it. KFC Chizza is that crazy, cult product. When you have it at the table, you’re happy to let people see it, as long as you don’t have to share it. And that’s the feeling we took a bite out of to come up with our latest KFC Chizza Campaign. “Sabko dikhane ka, khud khaane ka”.