MxMIndia

Author: mxmadmin

  • To create sales, marketing activation & experiential marketing business

    CPM India & Candid Marketing join hands

    By Our Staff

     

    CPM India, a marketing consulting firm, has announced a partnership with Candid Marketing.

     

    Through this collaboration, CPM India will harness Candid’s brand strength and expertise to offer a comprehensive suite of services to clients across India.

     

    Speaking about the partnership, Mandeep Singh, CEO and Managing Director of CPM India said: “At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we’ve nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”

     

    Commenting on the announcement, Atul S Nath, Founder/MD of Candid Marketing added: “Over the years, the Candid team has developed a deep understanding of go-to-market strategies & building strong brands – especially through  strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future!”

     

  • To increase engagement and brand visibility

    Moshi Moshi bags social media mandate of Klub

    By Our Staff

     

    Moshi Moshi, a communications company, has bagged the social media marketing mandate of Klub, revenue based financing platform.

     

    The mandate entails a comprehensive social media marketing strategy to amplify and create social media campaigns and content strategies.

     

    Said Ishita Verma, Co-founder and COO at Klub: “We are at an interesting juncture of our growth and having a strong digital personality is absolutely imperative. We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media.”

     

    Speaking on the partnership, Rishav Dubey and Ajay Bothra, Founders of Moshi Moshi, added: “Moshi Moshi has always aimed at providing a value proposition to generate relevant, long-lasting, and captivating communication to all our clients. We will continue to deliver with the same zeal and commitment to put Klub, Imagine and Soundscape on top of their consumer digital scape”

     

  • For their dairy business

    DS Group appoints Atom Network as creative partner

    By Our Staff

     

    The Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has appointed Atom network as creative partner for the dairy business.

     

    The current product line-up under the Ksheer brand includes an array of offerings such as Cow & Desi Ghee, Fresh Milk, Chaach, Masala Chaach, Dahi, Paneer, Sweets, Flavoured milk, Dairy Whitener, and Sweet Lassi.

     

    Welcoming the new agency on board, Rajeev Jain, Senior Vice President, Corporate Marketing at DS Group said: “It is an exciting time for the Dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”

     

    Added Abhik Santara, CEO of Atom Network: “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter breaking work for Ksheer and Ovino and we hope to fully utilize our credentials on FMCG brands to create sustained brand equity for both the brands.”

     

  • Featuring King and Sonam Bajwa

    Campus Activewear unveils brand films

    By Our Staff

     

    Campus Activewear, sports and athleisure footwear brands, has unveiled its latest brand films for the ‘Move with Swag’ campaign. These star-studded brand films features singer King and Sonam Bajwa.

     

    In a statement, Prerna Aggarwal, Chief Marketing Officer, Campus Activewear said: “Bringing together the dynamic duo of Sonam Bajwa and King for this brand film was an ideal choice for us. They embody the essence of individuality, self-expression, and a fashion-forward attitude that aligns perfectly with the spirit of our ‘Move with Swag’ campaign. Our campaign perfectly reflects our commitment to bringing technology and fashion together in our footwear for all at an exciting price. With a rising importance on individuality and self-expression, we want our customers to feel empowered and confident in their footwear choices.”

     

  • Published in collaboration with Google

    State of India Gaming Report by Lumikai

    By Our Staff

     

    Gaming abd interactive media fund, Lumikai, has released the third edition of its annual State of India Gaming report, in collaboration with Google. According to the report, the Indian gaming market is expected to hit the $7.5 Bn valuation mark by FY28. The report cited several interesting insights that show the significant growth in the last few years.

     

    The data decoded in the report showed the shift from being one of the emerging markets to now being a key market in the world driven by faster download speeds, rapid smartphone penetration and affordable data. Increasing affinity towards byte-sized entertainment and participation in interactive communities have also been key drivers in the growth of gaming across the country. The report anticipates a robust growth rate of 20% CAGR, driven by increasing in-app purchases and advertising revenues in casual and mid-core games. The data also sheds light on India’s global position as one of the leading countries globally for total mobile game downloads. Over 50% of all Indian internet users account for the gaming population in the country. This number grew by 12% in FY23, according to the report. The data also highlighted how the average time spent on gaming increased by 20%, to 10-12 hours per gamer per week.

     

    Said Salone Sehgal, Founding General Partner at Lumikai: “We are thrilled to unveil the 3rd edition of the State of India Gaming report in partnership with Google. The strong growth and insights showcased in our report are a testament to the continued appetite for gaming in India. Indian gaming has been on the rise because of rapid digitisation, growth in new gamers and new paid gamers, and increasing diversity of gaming content consumed. Even though funding has slowed down this year, the outlook towards the gaming industry is extremely positive. We’re particularly excited to see the increasing engagement of gamers from non-metro cities, which demonstrates the massive growth potential and the opportunity in the Indian gaming industry. We are committed as a team to be at the forefront of powering India’s gaming economy and we will continue to enable the best interactive media & gaming founders across India.”

     

  • Conceptualised and executed by 5W1H

    Roche releases its first leg of festive season

    By Our Staff

     

    Roche Diabetes Care Inai, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’.  This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.

     

    Said Vivek Desai, Head Marketing, Roche Diabetes Care: “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”

     

    Added Aakash Chatterjee, Co-Founder and Chief Creative Officer of 5W1H: “We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience.”

     

  • Partners with podcaster and social influencer Ranveer Allahbadia

    Mountain Dew unveils new campaign

    By Our Staff

     

    Mountain Dew, the beverage brand, has partnered with motivational speaker and social media influencer and podcaster Ranveer Allahbadia. As part of this association, for the next two months, the show will be called Mountain Dew Darr Ke Aage Jeet Hai stories on The Ranveer Show with a special segment called ‘Darr se Jeet Tak’.

     

    Speaking on the campaign Akankshaa Dalal, Category Head, Dew, PepsiCo India said: “As a brand, Mountain Dew has always championed the indomitable spirit that propels individuals beyond their fears to embrace victory. Our partnership with Ranveer Allahbadia and The Ranveer Show is a testament to our commitment to inspiring the youth of India. Through the ‘Darr Ke Aage Jeet Hai’ stories, we aim to fuel the courage that resides in every individual, encouraging them to triumph over challenges and redefine their limits. This collaboration is not just about overcoming specific fears; it’s about reaching a diverse audience, recognizing that fears are subjective and unique to each person. We hope to inspire people across the board, fostering a collective sense of courage and determination that transcends individual boundaries.”

     

  • Promises to elevate the standards of startup investment

    Indian Angels to debut on JioCinema today

    By Our Staff

     

    Indian Angels, the angel investment show on OTT, is scheduled to go live today JioCinema. The show will air two episodes every week offering an opportunity for the audience to engage with the featured startups.

     

    Said Abhishek More, Founder and CEO of Digikore Studios: “We’re thrilled for the debut of ‘Indian Angels’ tomorrow with the release of two initial episodes. The response has been overwhelmingly positive since we unveiled the show a few days ago. We’ve meticulously tailored this show with the Indian audience in mind, recognizing their deep interest in startup growth. Consequently, we’ve ensured that the show is not only entertaining but also accessible, allowing viewers to actively participate in the growth of their favorite startups. We believe this will offer an unparalleled experience for all, and we eagerly await the audience’s response.”

     

  • Invites consumers to #CheerWithYu's diverse offerings

    Yu & Hardik Pandya unveil new TVC campaign

    By Our Staff

     

    Consumer foods brand Yu released a series of new commercials featuring brand ambassador Hardik Pandya. Channelling the brand’s zero-preservative chef-crafted instant food philosophy, the TVC campaign invites consumers to #CheerWithYu’s diverse offerings and furthers the idea of #AbNoCompromise.

     

    Founders Bharat Bhalla and Varun Kapur jointly said: “Carrying forward the spirit of the ICC World Cup and the festive season, we are excited to launch our new commercials with Hardik. They capture the modern approach of the brand together with Hardik’s cheerful personality perfectly. We are ready to rise and conquer with Yu and its culinary revolution.”

     

  • Qyou Media appoints Raj Mishra as Group CEO

    By Our Staff

     

    Raj Mishra
    Raj Mishra

    Qyou Media Inc., operating in India and the United States, has appointed digital leader and strategist, Raj Mishra, as Group CEO of Qyou Media’s India operations overseeing all business units, with immediate effect. Mishra will focus on increasing operational and financial synergies and strengths among the three primary business units as the company further pivots in India into digital distribution and direct to consumer initiatives.

     

    Said Qyou Media CEO and Co-founder, Curt Marvis: “We are thrilled to have Raj on board to direct the next phase of growth for our businesses in India. Working with him as a consultant to Qyou India over the last several months, it became clear to me and the Board that his skill set and experience were directly applicable to our overall business objective to become a larger brand with more direct to consumer initiatives in India.  This includes our most recent launch of the new freemium version of Q GamesMela. In addition, Raj’s understanding and knowledge of how the creator economy works, as a result of his roles at both Musical.ly and TikTok are invaluable for us as we build a creator centric brand and business.  His appointment to oversee our entire operation in India launches a very exciting new chapter in our history.”

     

     

  • In Chandigarh and Lucknow

    HT Media Group launches new Mint editions

    By Our Staff

     

    HT Media Group has launched two new print editions of Mint, its business and financial daily, in Chandigarh and Lucknow. This expands Mint’s reach to 65 cities with nine editions.

     

    The Chandigarh edition will serve Mint’s readers in the tri-city area of Panchkula, Mohali, and Chandigarh, while also serving Ludhiana, Amritsar, Patiala, and Jalandhar. The Lucknow edition will be available to readers in Lucknow, Kanpur, and Gorakhpur (Eastern Uttar Pradesh). Towns across Western UP are already served by the Group’s Greater Noida printing centre.

     

    Said Ravi Krishnan, Editor-in-Chief of Mint (he joined the newspaper recently): “Our signature brand of journalism, which includes exclusive news breaks, in-depth reportage and smart commentary, is finding newer audiences by the day. This is very encouraging. But it’s also unsurprising at some level. As more people seek financial literacy, upward social mobility and look to participate in the India growth story, they will need a trusted news partner in their journey,” he said, adding, “Mint has provided that consistently for over 16 years, so we’re a good bet for curious minds.”

     

    Good to see the editor being quoted in a communique for the launch of a couple of editions of the newspaper.

     

  • Exclusive digital partner ZEE5 to offer free-to-view streaming

    Zee to present DP World ILT20 2nd season

    By Our Staff

     

    Zee’s 10 linear TV channels, OTT platform ZEE5 and on its syndicate partners’ TV and digital networks across the world will exclusively broadcast live DP World ILT20 Season 2, beginning January 19, 2024

     

    Said Rahul Johri, President – Business, Zee Entertainment Enterprises Limited (ZEEL): “Zee is delighted to present DP World ILT20 2nd season and promises an electrifying experience to cricket fans in India and around the world. With the world’s finest players, iconic stadiums and infrastructure and six leading sporting franchises, our goal is to build upon the previous year’s success, further solidifying the league’s stature as one of the most-widely followed cricket events in the world.”

     

    Added David White CEO DP World ILT20: “We are excited to announce the DP World ILT20 Season 2 schedule. Just like the opening season, we are set to deliver 34 action-packed matches at three fantastic cricket venues. The event begins on 19 January and will finish with the final in Dubai on 17 February. Season 2 will be launched with riveting on-field action and entertainment for the entire family on the opening weekend in Sharjah, Abu Dhabi and Dubai.”