Author: mxmadmin

  • Digital Refresh Networks wins mandate for Nissin

    By Our Staff

     

    Following a competitive multi-agency pitch, Digital Refresh Networks (DRN), a 360-degree content solutions agency, has won the digital mandate of Nissin Geki Korean Noodles. The account will be functioned and managed creatively by the Mumbai branch of Digital Refresh Networks.

     

    Said Daisuke Okabayashi, Vice President, Marketing of Nissin Foods: “DRN exceeded our expectations with a deep comprehension of our brand’s guidelines and presented a nuanced approach and market strategy towards our brand positioning. Their presentation demonstrated an impressive ability to fulfill our creative prerequisites, setting the stage for an interesting journey ahead. By harmonising our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods’ product market share within India’s thriving instant noodles segment.”

     

    Added Barin Mukherjee, CEO of Digital Refresh Networks: “Nissin Foods presents us with a distinctive and exciting challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN’s prowess, particularly in capturing the attention of younger audiences. We are committed to bridging the multilingual and age divides as we deliver seamless brand communication that celebrates the rich tapestry of languages and cultures within the Indian market. One that is bound together with the aroma of delicious food.”

     

  • HP Appoints Ipsita Dasgupta as SVP
& Managing Director, India Market

    By Our Staff

     

    HP has announced the appointment of Ipsita Dasgupta as Senior Vice President and Managing Director of HP’s India market, responsible for leading all aspects of HP’s strategy and P&L in India, Bangladesh, and Sri Lanka. So what’s a report like this doing on MxM? Well, because Dasgupta has moved to this position from trueblue marketing roles. Meanwhile, Gurpreet Singh Brar, who was officiating as Interim India MD since November 2022, will move to a new role of the Vice-President, Innovation & Growth, for HP’s India Market.

     

    Dasgupta joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services based at Apple headquarters leading Global Synergy Marketing, External Partnership Marketing, Consumer Insights, and Market and Competitive Intelligence for Apple’s subscription services.

     

    “India is a key growth area for HP, and I’m thrilled to welcome Ipsita to continue driving our traction and momentum in this dynamic market,” said David McQuarrie, HP Chief Commercial Officer. “With expertise across various industries, we have great confidence in her ability to hit the ground running and lead our business through the next phase of growth.”

     

    Added Dasgupta: “I am thrilled and honoured to assume the role of Managing Director of the HP India Market and look forward to partnering with our incredibly talented teams to realise our potential in this market.

     

    Dasgupta has also worked with Star India in the past, as President of Corporate Strategy and Incubated Business.

     

  • Ventes Avenues celebrates 9th anniv

    By Our Staff

     

    Ventes Avenues, the Mumbai-headquartered mobile adtech firm specialising in mobile performance, branding, technology and audience solutions, is celebrating nine years of being in business.

     

    “From a five-member team in our Mumbai office where we started on October 23, 2014 to our current strength of 85 spread across seven offices in India and  South East Asia –  Mumbai, Gurugram, Bengaluru in India, Jakarta in Indonesia, Ho Chi Minh City in Vietnam, Kuala Lumpur in Malaysia and Singapore. Over these nine years, we have reached new heights and gained invaluable knowledge and unique experiences. Together, we have weathered all challenges that came our way and have emerged even more resilient. As we reminisce through the years, it’s evident that we have evolved as a robust company, being nimbly footed has allowed us the flexibility to change with time, and embrace new technology, while always being relevant and consistently staying ahead of the curve. What sets us apart is that, without any external funding, we have grown our business from the revenue we generate; we remain a bootstrapped Indian company. With renewed vigour, starting with a new focus on the technology solutions, creation of our own DSP platform, aimed at elevating branding and performance campaigns. Transitioning from the development of our own proprietary ad-tech platforms and fraud tools to building a robust re-marketing platform. We place a strong emphasis on both our internal and external customers, and a profound understanding that trust and transparency in all our interactions have been the cornerstone of our current achievements. Our eyes swell with pride for the incredible Ventes Avenues we have built. Thank you all for being part of our phenomenal journey, and here’s to many more years of success, growth and amazing partnerships.”

     

    Said Niloufer Dundh, Founder and CEO of Ventes Avenues: “Nine years ago we embarked on this journey, armed with vision, determination and a dream. This dream started when the three of us came together, Bala (whom I have worked with since 2005) and Fauzan (who we started working with in 2008) and I sat sipping coffee over many Saturdays at Starbucks, jotting notes and ideas on diaries, paper napkins and forming strategies on Bala’s laptop, then, one day, we decided to take the plunge. And here we are, nine years later, living out our dream. Over these nine years, we’ve not just grown in size and stature, but we’ve also evolved as a company that cherishes learning, innovation, technology and the power of teamwork. The fact that we have successfully completed nine years is a remarkable testament to the amazing people who work with us at Ventes and the unwavering support of our clients and agency partners. This would have never been possible without the trust of various international publishers and technology partners that Ventes represents in India and SEA. We extend our heartfelt thanks for the love, support, and encouragement we have received from our teams, our partners, and our friends in the industry. Your support means the world to us.”

     

  • Shashi Sinha to be conferred with AAAI Lifetime Award 2023

    By Our Staff

     

    The Advertising Agencies Association of India has announced that the AAAI Lifetime Achievement Award for 2023 will be conferred on IPG Mediabrands CEO and senior advertising industry executive Shashi Sinha. Notes a communique: “This is the highest honour to be given to an individual in India for her/ his outstanding contribution to the advertising industry. With nearly four decades in the advertising industry, Shashi Sinha is seasoned professional and has dedicated the majority of his career to a single agency group. In a leadership span of 25 years, he progressed from being the head of Media at FCB Ulka to the CEO of all media units under IPG Medianrands in 2013. As CEO, he orchestrated a remarkable turnaround, transforming a little known media group into the most respectable entity among all IPG business units in India. This success elevated the global standing of IPG Media Brands. Simultaneously, his enduring stewardship of Amul for over 37 years attests to the high regard in which he is held. Beyond corporate achievements, he played a pivotal role in the sevenfold growth of Interactive Avenues, a digital agency acquired during his tenure. His emphasis on human resources ensured the retention of original founders within the leadership team at MB agencies. Notably, MB agencies, apart from GroupM, are the only media agencies to have received Agency of the Year Awards at prestigious local shows like Emvies and Goafest Abbies. Renowned for his active presence and guidance in various industry bodies, including roles as the current Chairman of BARC, former President of the Ad Club and former Chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI further exemplify his commitment to influencing the advertising landscape. He has also been Chairman of the Awards Governing Council at Goafest. Beyond his professional life, he contributes to social causes through advisory roles in organisations like Akhand Jyoti Charitable Trust and TRRAIN Foundation, focusing on healthcare for curable blindness and supporting the training and placement of people with disabilities in the retail sector.”

     

    Making the announcement, Prasanth Kumar, President, AAAI, said, “Shashi Sinha’s journey in advertising is an inspiring narrative of leadership, innovation, and resilience. As the AAAI Lifetime Achievement Awardee for 2023, he exemplifies decades of transformative impact, steering media entities to unparalleled success. His tenure as CEO at IPG Media Brands marked a turnaround that elevated industry standards, making it the most profitable entity under IPG in India. Beyond corporate milestones, Shashi’s commitment to industry bodies and social causes is laudable. His achievements reflect not just professional excellence but a deep-seated passion for shaping the advertising landscape and contributing meaningfully to societal progress. Shashi Sinha is truly deserving of this honour.”

     

    Added Anupriya Acharya, Chairperson of the AAAI Lifetime Achievement Award Selection Committee: “No one deserves this prestigious honour more than Shashi. While his success in advertising is remarkable, his contributions to the industry at large are nothing short of exemplary. It is no surprise therefore, that the entire committee unanimously agreed to bestow this award upon Shashi, recognising his outstanding achievements and significant impact on the advertising landscape.”

     

    Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma, Colvyn Harris and others. The date of the awards event has not been announced, though it’s likely to be post-Diwali (that’s around November 12-14, 2023).

     

  • Dassera Holiday. No edition on Oct 24

    By Our Staff

     

    Our offices will be closed tomorrow, Tuesday, October 24 for Dassera. There will hence be no edition dated Tuesday, October 23. We’ll be back on Wednesday, October 25, 2023 with all our scheduled updates.

    We wish you the very best for Dassera.

     

  • How excessive screentime can damage your child’s heart

     

     

    It’s the celebratory festival of Dassera tomorrow. It marks the triumph of good over evil. We thought it would be good to republish this article, as it offers an insight on a very harmful effect of screentime-overdose. With the proliferation of streaming/OTT services, and bingewatching being a socially accepted norm, there is need for a pause and consideration of the negative impact of excessive screentime. So, the next time there’s a Men’s World Cup Cricket Match on, pause, go, play an outdoor game with your child. Even if it’s good ol’ passing-the-ball or a game of badminton.

     

    By Sergio Flores Villar

     

    The effects of prolonged screen use during childhood have been extensively studied in recent years. Evidence indicates that excessive screen time is harmful both to neurological development and socialisation. This is because, among other things, they cause us to disconnect from our surroundings, leading to very real addictions that often require intervention from a mental health professional.

     

    Additionally, screen use can cause neurocognitive learning disorders at the early stages of personality formation in childhood. But above all, excessive time spent in front of televisions, video games, mobile phones and tablets during childhood and adolescence leads to a sedentary lifestyle. In fact, there is already a proven link between overuse of screens and the increase in sedentary lifestyles among children.

     

    Now, a new dimension can be added to all these reasons for limiting the time children spend in front of televisions, video games and mobile phones. According to a new study, led by Andrew Agbaje at the University of Eastern Finland in Kuopio and presented at the European Society of Cardiology Congress 2023, sedentary children are at increased risk of heart damage in early adulthood.

     

    In other words, inactivity during infancy may well set the stage for heart attacks and strokes later in life, even if weight and blood pressure are within the normal ranges.

    Excessive screen time increases heart weight

    The research analysed the cumulative effects of sedentary time on the heart, drawing data from Children of the 90s, a landmark multigenerational study that is unique in its breadth and depth of scope. It tracked the health and lifestyles of 14,500 babies born in 1990 and 1991 into their adult lives.

    Of the children included in the study, 766 –55% of them girls and 45% boys– were asked at age 11 to wear a smart watch that monitored their activity for seven days. At age 15 they were asked to repeat this, and then again at 24. In parallel, an echocardiographical analysis was taken of each subject’s left ventricle at ages 17 and 24, which was then adjusted for height, sex, blood pressure, body fat, tobacco use, physical activity and socioeconomic status.

    The results indicated that at age 11 the subjects were sedentary for an average of 362 minutes per day. In adolescence (age 15) this increased to 474 minutes per day, and then went up to 531 minutes per day in adulthood (age 24). Sedentary time increased by an average of 2.8 hours per day over the 13 years of the study. A large amount of this sedentary time was spent in front of screens.

    Most seriously, the echocardiography registered an increase in heart weight among young people that correlated directly to time spent being sedentary. Once they entered adulthood, this increased the likelihood of heart attacks and strokes. This direct relation between accumulated inactive time and heart damage was independent of body weight and blood pressure.

     

    Tell me how much you moved as a child…

    By now it is common knowledge that sedentary lifestyles increase the risk of metabolic conditions (such as obesity and type 2 diabetes), neurodegenerative disease and cardiovascular disease in adults. The new study shows that sedentary behaviour at a very early age –especially unrestricted screen time– may lead to an earlier onset of cardiovascular disease in adulthood. For this reason, it is of the utmost importance that parents encourage children and adolescents to move around more, and limit the time they spend watching television, or using social media and videogames.

    As we have already suggested with regard to premature birth, the list of known, conventional cardiovascular risk factors (smoking, diabetes, hypertension, etc.) should be revised and updated as a result of the study to include the cumulative time spent engaging in sedentary behaviour in childhood.

    We should all, from an early age, heed the words of Martin Luther King when he said “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do, you have to keep moving.”The Conversation

     

    Sergio Flores Villar, is Associate physician of the Pediatric Hospitalisation Area and Head of Pediatric Cardiology at the MutuaTerrassa University Hospital, Universitat de Barcelona. This article is republished from The Conversation under a Creative Commons license. Read the original article.

     

  • Resilient consumers, resilient values

     

     

    By Our Staff

     

    More than half (65%) of consumers in India believe they are currently living with uncertainty, and one in ten expect it to last at least five years, according to new research from Accenture. The research is the latest in a series of consumer surveys that Accenture has been conducting to test the pulse of consumer outlook and sentiment since the start of the pandemic that has propelled an “Era of Volatility”, where an ongoing state of uncertainty is spurring people to change behaviours suddenly and often in unexpected or contradictory ways.

     

    ‘The Resilient Consumer’

    The survey – of more than 10,000 consumers in 16 countries including India – found that despite lasting uncertainty, the “resilient consumer” is adjusting to continued disruption by seeking out ways to protect and control what’s important to them. In addition, the majority appear bullish about their financial situation, with 88% of consumers in India expecting their disposable income to stay the same or improve in the next 12 months.

     

    Resilient spend categories

    A strong indication of consumer resilience is their intention to spend more. When asked how their expected spend will change over the next six to 12 months, respondents in India said they plan to spend more across 11 of 15 categories – such as wellness, clothing and apparel, beauty, and essentials like healthcare and groceries.

     

    Said Vineet R Ahuja, managing director and lead – Strategy & Consulting, Accenture in India: “Our survey reiterates the optimism of Indian consumers that is reflected in their purchase decisions across categories. To stay relevant and in step with evolving consumer demands, companies need to effectively use data and analytics to provide meaningful personalised offerings in real-time especially in an era of volatility. This consumer-centric approach requires a continuous reinvention strategy to stay agile and build forward-looking capabilities.”

     

    Health is a top priority for Indian consumers and 79% intend to maintain or increase spend on wellness in the next one year. 94% of consumers in India are willing to provide their personal data with at least one kind of company in exchange for meaningful health and wellness products and services with 87% of consumers interested in personalised offerings.

     

    After a year of strong growth for the travel industry, 70% of consumers in India plan to sustain or increase their current spending on leisure travel in the next year, with 76% planning leisure travel and nearly half (46%) planning two or more leisure trips in the coming year. This signals that consumers still see travel as an essential part of their lives.

     

    Companies must anticipate and proactively prepare for sharp and sudden shifts

    A separate Accenture macroeconomic analysis warns that the persistence of inflation, high interest rates, and growing income and employment uncertainty, could further test the resilience of consumer spending in the coming months.

     

    The consumer pulse survey highlights that consumers with resilience are not naïve about the state of the world. 67% in India say that challenges in recent years have created opportunities for them, and 77% are trying new experiences or adopting new habits to improve their lives.

     

    Resilient consumers, resilient values

    The environment is a top concern for Indian consumers with 57% saying they are more or equally concerned about the environment than they are about their personal finances. The survey also shows nearly all consumers in India (90%) have increased sustainable shopping behaviours in the last 12 months, such as only buying what they need, taking their own bags to the store, buying better quality goods that last longer, repairing or upcycling what they have, and buying reusable or refillable products.

     

    Accenture’s Consumer Pulse Survey 2023 surveyed a representative sample of 10,100 consumers from 16 countries: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, the U.K., and the U.S. The survey was conducted online and targeted consumers who have made purchases for their household in the past six months. The survey was conducted in 15 countries between March 2 and 22. It was conducted in Japan between April 21 and 28.

     

  • Ninjacart unveils brand revamp

    By Our Staff

     

    Ninjacart, an agri-platform, has unveiled a brand revamp. The central message, ‘Behtar Kal ka Saathi’ embodies the brand’s vision of creating ‘Better Lives for Every Agri citizen’, notes a communique.

     

    Said Hemanth Vasudevan, Head of Marketing, Ninjacart:”With over eight years of dedication, Ninjacart’s transformation from a fulfillment-centric business into a marketplace platform is now mirrored in our revamped brand focusing on commerce, credit, and more. In the campaign we are lifting the veil off the unsung heroes who run an invisible relay race every day to make sure delicious food reaches our plates. This film is a tribute to all the agri citizens who have trusted us in the past 8 years and have made us who we are today.”

     

  • Rohit Sharma, wife Ritika feature in Max Life campaign

    By Our Staff

     

    Max Life Insurance Company Ltd has unveiled a social media campaign, ‘Sharma Ji Ka Beta,’ featuring brand ambassadors, Rohit Sharma with his wife and entrepreneur, Ritika Sajdeh. The social media campaign provides a unique glimpse into the cricketer’s off-field persona, highlighting his deep-rooted values and love for his family.

     

    Commenting on the campaign launch, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said: “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”

     

  • HQ unveils brand film showcasing journals

    By Our Staff

     

    HQ journal has unveiled a brand film that reveals the role of quality journals in the lives of young professionals.

     

    Said Abhijit Sanyal, Chief Strategy Officer and spokesperson of HQ: “Our aim with this brand film goes beyond showcasing our  product range. It’s about empowering individuals to express their unique style and enhance their professional journey. HQ journals aren’t just stationery; they’re tools of self-expression and success. In collaboration with Ants Digital, our trusted digital marketing agency, and the production house, Antastic Studios, we have crafted a captivating film.”

     

    Commenting on the launch of the brand film, Sanjay Arora, CEO of Ants Digital, added: “We firmly believe that HQ should be a companion in your journey to success. The brand film, carrying the theme of ‘Earn It With HQ – Carve Your Niche,’ unveils HQ’s latest range of journals, custom-tailored for young professionals. Through a compelling narrative, the film illustrates how these journals hold the potential to leave a lasting impression and enable individuals to stand out in their careers.”

     

  • Tata Salt leads Iodine Fortification efforts

    By Our Staff

     

    Tata Salt unveiled a campaign to fight against iodine deficiency on World Iodine Deficiency Day on October 21. The campaign features actor Rupali Ganguly.

     

    Said Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products: “Iodine deficiency has been a critical global health issue, affecting millions of lives, especially the younger generation. At Tata Salt, we are deeply committed to addressing this challenge head-on. We firmly believe in the power of awareness and education. By highlighting the importance of iodine in brain development, IQ enhancement, and preventing developmental delays, we aim to empower communities to make informed choices about their health.”

     

  • Fortune Sunlite Oil unveils new TVC

    By Our Staff

     

    Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, has launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil. The new multimedia TVC, conceptualised by Ogilvy, features brand ambassador, actor Samantha Prabhu.

     

    Commenting on the latest TVC campaign,  Mukesh Mishra, Vice President, Sales & Marketing, Adani Wilmar Limited said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”