Author: mxmadmin

  • Porter launches new ad campaign

    By Our Staff

     

    Porter, the tech-based, on-demand logistics company, has launched a new campaign for the cricket season.

     

    Speaking on the campaign, Mohit Rathi, VP, Customer Growth & Engagement, Porter said: “As India gears up to host one of the most important events in international cricket, this is the time for cricket fans all across the nation to rise up in support of our team. Through this campaign, we want to highlight how Porter can be a part of billions of fans’ match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere – the assurance that Porter hai, ho jayega. We hope this resonates with the viewers and inspires them to stick to their own special rituals.”

     

    Talking about the campaign, Drishti, Copy Supervisor, Punt Creative added: “The World Cup is an exciting opportunity for any brand to generate brand love. To do that for Porter, we had two motivations: the first being Porter’s commitment to deliver anything, anywhere, anytime that gave us a chance to let our thoughts run wild, and the second, the real stories of cricket fans that would help us stand out amidst the many ads played during the break. Owing to the format, each film was written with the short duration in mind, based on a deep-rooted insight that came from knowing, observing or being fans of the sport ourselves.”

     

  • Adclub’s M.Ad Quiz returns

    By Our Staff

     

    The Advertising Club’s M.Ad Quiz is back. In association with Brand Equity, M.Ad Quiz will be held on in Mumbai on Tuesday, November 7, 2023 and will be hosted by quizmaster-turned-politician Derek O’Brien. Guess this is well before the political frenzy sets in his home state of West Bengal, ahead of the 2024 general elections.

     

    There will be two members per team. The final six teams chosen will go on stage for the final session. One organisation can send multiple teams, as long as the entry fee of Rs 10,500 per team comes in, we guess. The winners will stand to win gifts like Haier refrigerator, Titan watches, Hampers from Unilever, Garnier, Britannia, Mondelez, Dabur, Bombay Shaving Company and Nestle.

     

  • Star Sports takes Hindi feed global

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup 2023, has announced the global expansion of its Hindi feed. Fans in the United States, Canada, Australia, and the Middle East can now get uninterrupted coverage of all the action in Hindi.

     

    Said John Lasker, senior vice president of ESPN+: “Anchored by ESPNcricinfo, the leading digital destination for cricket news and information around the world, ESPN has a long history covering top-level international cricket for fans in the U.S. Presenting the ICC Men’s Cricket World Cup 2023 in both English and Hindi on ESPN+ is part of our continued commitment to growing an established audience of cricket fans in the States and around the world.”

     

    Added Sanjog Gupta, Head- Sports, Disney Star: ‘’The global response to Disney Star’s Hindi coverage for the ICC Men’s Cricket World Cup 2023 has been tremendous as we take the excitement of the tournament to hearts and homes of millions worldwide and deepen their engagement. The coverage in Hindi, in addition to the World Feed, not only makes it more accessible to the Indian diaspora but more importantly, galvanises the sense of belonging and deep emotional connection with Indian Cricket. The Hindi feed, with India-focussed storylines, distinctly Indian perspectives on non-India narratives, unique visuals including customised graphics and powered by an incredible line-up of talent, will significantly bolster the unifying experience of watching Cricket for Indians worldwide and hopefully deepen the sense of pride in being an Indian cricket fan.”

     

    Next: Malayalam for the Gulf, Gujarati for across the world, Telugu for the diaspora in the US, Punjabi for Canada…

     

  • Ayushmann Khurrana is face of Godrej Security

    By Our Staff

     

    Godrej Security Solutions unveiled its latest campaign ‘Desh Ki Tijori’ with brand ambassador Ayushmann Khurrana.

     

    Said Pushkar Gokhale, Senior Vice President & Business head, Godrej Security Solutions: “As a brand, that has relentlessly worked towards securing not only Indian Homes, but also contributed towards Security of key sectors like Banking, Jewellery, Hospitality and many more, I’m glad to see positive vibes in response to our innovations that we are unveiling under the Secure 4.0 umbrella.  As one of India’s most iconic brands, the thought behind ‘Desh Ki Tijori’ was to showcase a product that people have trusted many decades, and a category which is constantly evolving with changing consumer needs driven by the threat landscape.”

     

  • Senco rolls out campaign for Puja

    By Our Staff

     

    Senco Gold & Diamonds has launched a new Durga Puja campaign to promote its festive collection.

     

    Said Joita Sen, Director and Head of Marketing & Designs at Senco Gold & Diamonds: “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”

     

    Added Piyash Ghosh, Director & Cinematographer, Bang On Content: “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”

     

  • Pixelfox bags mandate for Phoenix properties…

    By Our Staff

     

    Mumbai-based creative agency Pixelfox has announced its appointment as creative and digital partner for Phoenix Citadel Indore, Palladium Ahmedabad, and Phoenix Workspaces.

     

    The mandate encompasses the strategic enhancement of brand identity and digital presence across all platforms for these esteemed entities.

     

    Commenting on the partnership, Krutika Damani, Founder, Pixelfox said: “We are elated to embark on this exciting journey with The Phoenix Mills Limited. The Pixelfox family, armed with a  talented team, is dedicated to taking the  brand’s visual presence to unparalleled heights. We are confident in our capacity to achieve this through a combination of innovation and a unique approach.”

     

    Added Mayank Lalpuria, West & North Marketing Head at The Phoenix Mills Limited: “The Phoenix Mills Limited as a brand has been synonymous with innovation and excellence, and we believe Pixelfox aligns perfectly with our ethos of delivering exceptional value. With this partnership, we look forward to reshaping the digital landscape and enhancing customer experiences across Phoenix Citadel Indore, Palladium Ahmedabad, and Phoenix Workspaces. Together, we will set new standards and exceed expectations, driving our brands to greater heights in the digital era,”

     

  • Cheil’s Experience Commerce bags MRF mandate

    By Our Staff

     

    Experience Commerce, the digital marketing arm of the Cheil Digital Network, has announced winning the World Cup 2023 Media mandate for MRF Tyres on Hotstar. As part of the deal, Experience Commerce (EC) will provide its creative and media services to MRF.

     

    Notes a statement attributed to Team MRF: “This partnership signifies a significant milestone in our journey to engage with a new generation of consumers and highlight the outstanding features of MRF Tyres. Experience Commerce’s innovative approach and digital marketing expertise are perfectly aligned with our objectives. Together, we aspire to create a lasting impact and elevate the MRF brand to new heights during this World Cup.”

     

    Added Umesh Bopche, CEO of Experience Commerce: “I have a profound love for cricket, and this being the biggest cricketing tournament (the World Cup), makes this deal exceptionally significant to me. We are ecstatic to announce our resounding triumph in securing prime advertising real estate on Hotstar for MRF Tyres during the highly anticipated World Cup 2023. Our vision is to achieve unparalleled brand recall and reach new heights with our strategically placed ads. Watching MRF ads during the matches will undoubtedly evoke that familiar feeling of trust, legacy, and dependability. MRF has entrusted us with their vision, and we are committed to elevating the MRF brand to iconic status, leaving an indelible mark in the hearts and minds of millions of viewers worldwide.”

     

  • News18 India OOH Campaign for Amrit Ratna 2023

    By Our Staff

     

    Hindi news channel News18 India has rolled out an OOH campaign to promote the second edition of its leading event, the Amrit Ratna 2023. The channel has deployed an outdoor campaign across Delhi-NCR and Mumbai to raise awareness among the public and gain maximum visibility.

     

    Speaking on the OOH campaign, Karan Abhishek Singh, CEO – Hindi News, Network18 said, “With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation’s achievers. The response to this campaign has been nothing short of phenomenal, as the audiences have wholeheartedly embraced the tales of our nation’s pride.”

     

  • The Third Eye Flutters

     

     

    By Ashoke Agarrwal

     

    Ashoke AgarrwalThe Screen Age dawned with the spread of TV. Today, it has reached its apex with the ubiquity of the smartphone.

     

    There are now indications that over the next decade, a new age will dawn that lessens humankind’s obsession with the screen.

     

    I have always considered augmented reality more potent than virtual reality and could not fathom Mark Zuckerberg’s obsession with the Metaverse. A week ago, Zuckerberg revealed a use case for virtual reality technology that made immediate commercial sense in his interview with Lex Friedman.

     

    The interview itself was perhaps the first public demo of a powerful new technology that Meta has developed – Pixel Codec Avatars (PiCA): “a deep generative model of 3D human faces that achieves state of the art reconstruction performance while being computationally efficient and adaptive to rendering conditions during execution”. Behind the technical jargon is a hot new metaverse experience that led a usually stone-faced gnome like Lex Friedman to drool.

     

    PiCA is poised to take over the online meeting space at the high end, pending software and hardware developments.

     

    Beyond PiCA, the interview revealed a shift in Zuckerberg’s attitude that will make Meta more of an Augmented Reality (AR) player than a Virtual Reality (VR) player.

     

    Zuckerberg speaks about thinking of AR as a shift in how people experience everyday reality in contrast to VR or the Metaverse, which is about people living in a separate reality.

     

    Zuckerberg now sees an AR world as one that adds a 4th dimension to the 3-D world of time and space we live in – the AR-driven digital dimension – not as static or moving texts and images on a screen – but as an integral part of the lived reality – an integral part that instead of detracting us from our surroundings, immerses us deeper in it.

     

    Zuckerberg thinks that with advances in AI, IoT, and PiCA technology, we could be, in a decade or so, living in a world where two people wearing Quest 2030, a spectacle light VR set, can play table tennis on a holographic table with holographic paddles and ball! When the game is over the table, the paddles and ball return to the digital world, leaving the real-world 3D space accessible to the next visitor from the digital dimension.

     

    The failure of Google Glass in the consumer world was because it was just an uncomfortable shifting of the screen from a handheld to a lens in front of our eyes.

     

    AR is now in its second generation, where leaps in bandwidth and computing power combined with innovations like PiCA will allow for wearable headsets that are as comfortable for all-day use as spectacles and which project digital 3D objects into real 3D space that one can interact with through voice, gesture, and other digital 3D things.

     

    That will be a whole new paradigm in experiencing reality.

     

    When it takes hold, it will be the screen’s death. A paradigm that will add a new sense organ to us humans – the Third Eye- bringing into our lives a fourth digital but actual dimension to our old-world three-dimensional reality. The Screen Age brought us distraction and shallowness of thought- almost a collapsing of our world into 2D. What will the Era of the Third Eye get us? It is difficult to predict, but the magnitude of change in the human experience will be almost metaphysical.

     

    Why do I feel the Third Eye is fluttering, heralding the not-too-distant dawning of the Era of the Third Eye? Besides the revelations in the Zuckerberg interview, another rumour said that Sam Altman of Open AI and the legendary designer Jony Ive (of iPhone fame) plan to collaborate on an AI hardware device. I bet a million dollars that it will be a Third Eye design if they come up with one.

     

    When I was a kid in the 1960s, we used to drool over the Dick Tracy watch that did all sorts of things and fantasise about what devices advertised as X-Ray glasses would do for us. Over the next decade or so, the world will likely be flooded with Third Eye devices, a combination of a powerful wrist computer and lightweight, normal-looking eyeglasses, delivering an almost godlike dimension to everyday reality.

     

  • Centuary Mattress gets PAD Group for creative

    By Our Staff

     

    Centuary Mattress (yes, that’s how the name has been spelt) has chosen Pad Integrated Marketing and Communications as its creative agency partner for the second consecutive year.

     

    Commenting on this enduring partnership, Vijay Kumar Mikkilineni, General Manager Brand & Marketing of Centuary Mattress, said: “We are thrilled to renew our partnership with Pad Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”

     

    Gautam Reddy
    Gautam Reddy

    Added Gautam Reddy, Founder, Pad Group: “The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market” said

     

  • Ambuja Neotia launches digital film for Puja

    By Our Staff

     

    Ambuja Neotia, the real estate company in Kolkata, has launched a digital film on the occasion of Durga Puja.

     

    Said Harshavardhan Neotia, Chairman, Ambuja Neotia group, on this occasion: “In an urban world of brick and mortar, it is easy to overlook the enchanting power of nature. Yet, deep within, we yearn for a connection that awakens us to see beyond the ordinary, find clarity, and embrace new beginnings. At Ambuja Neotia, we cherish this connection. We intertwine our projects with life’s essence, allowing individuals to thrive, grow, and breathe with renewed vigour and boundless creativity.”

     

  • Tata Tea Gold’s ode to WB festivities

    By Our Staff

     

    Tata Tea Gold is celebrating Durga Pujo with the rich handloom art of the state. It has launched 10 festive packs inspired from the handloom styles of the state.

     

    Said Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products: “As one of the most loved tea brands of West Bengal, we take pride in understanding the people and the local culture. As Durga Pujo is celebrated with such exuberance, we decided to pay homage to these festive celebrations through the famous handloom and textile art of West Bengal. We partnered with five well-known master weavers of West Bengal – Mrityunjoy Chakraborty for Kantha, Sahadeb and Shanksha Basak for Jamdani, Amitava Pal for Baluchari, Sukanta Nandy for Batik and Jiban Polisha for Garad to create special festive handloom designs, which served as inspiration for the design of Tata Tea Gold’s festive packs. These limited-edition special packs, steeped in local flavors, mirror the lively spirit of the festival, encapsulating its vibrant hues and energy. The film shows the visual narrative of the Durga Pujo celebration through our packs.”

     

    Added Arnab Chatterjee, Co-founder, Tree Design who conceptualised the design: “To capture the festive spirit of Durga Pujo, we decided to harness the immense beauty and depth of the textile and handloom weaves available in the state. Wearing new clothes on the days of Pujo is a tradition, which is why we decided to leverage the magic of West Bengal’s handlooms. We worked closely with master weavers going across the length and breadth of West Bengal and harnessed the magic of their craft to capture the festive fervour in the Tata Tea Gold Festive series packs.”