MxMIndia

Author: mxmadmin

  • Atul Sharma re-elected as president

    PRCAI elects new Leadership Committee

    By Our Staff

     

    The Public Relations Consultants Association of India (PRCAI) has elected a new managing and executive committee at its annual general meeting held on May 12, 2023. Atul Sharma, CEO, Ruder Finn India and Head, Middle East, has been reelected as the President, who has been the president for the association since 2021. He will be supported by Kunal Kishore, Founder and Director, Value 360 Communications, who will be serving his second term as the Vice President, and Vineet Handa, Founder and CEO, Kaizzen PR elected as the new Secretary, part of the manging committee (MANCOM), working along with the PRCAI CEO, Deeptie Sethi. Starting this year, Executive Committee (EXCOM) positions have been constituted as part of restructuring the responsibilities, aligned to drive progress on specific identified areas through four National Chairs.

     

    The four elected EXCOM National Chairs include: 1. Nikhil Dey, Executive Director, Adfactor PR, will assume the role of National Chair Talent and Academia 2. Neha Mehrotra, Managing Director, Avian WE, will handle the charge of National Chair Growth and Standardization 3. Girish Balachandran, Founder, ON PURPOSE, will be responsible to take on National Chair Marketing and Communication 4. Santanu Gogoi, Founding Partner, First Partners Communications, will assume the role of National Chair Learning and Thought Leadership.

     

    The newly elected leadership team will serve a two-year term, commencing in May 2023 and concluding in May 2025 and work collaboratively with the PRCAI Secretariat and members. Their collective expertise and vision will guide PRCAI in promoting industry best practices, fostering collaboration among members, and advancing the field of public relations across India. Atul Sharma, President, PRCAI said, “It’s an honour to be re-elected as president for a second term. I am looking forward to working with Kunal Kishore and Vineet Handa and our new National Chairs. We will continue to set high professional standards, focus on ethics, and collaborate, co-create and celebrate with our member firms in their growth and prosperity. I am excited about the journey that lies ahead and the incredible possibilities that await us.” Deeptie Sethi, CEO, PRCAI commented on these appointments, “I would like to thank the outgoing leaders for their contributions and look forward to working with this terrific new leadership team, aiming to not only grow and serve our members better but also take on industry challenges to further the public relations industry.” The PRCAI elections witnessed an enthusiastic participation from a diverse pool of professionals, reflecting the industry’s commitment to democratic decision-making and collective progress.

     

     

  • To showcase durability of their furniture

    Urban Ladder uses sumo wrestlers in new campaign

    By Our Staff

     

    Urban Ladder furniture brand has announced the launch of two digital ad films, as part of its new campaign ‘Built to Last’. The campaign uses sumo wrestlers to demonstrate the strength of its sofas and beds.

     

    The new ad campaign from Urban ladder has been conceptualized and created by Wunderman Thompson, Bangalore.

     

    Commenting on the launch, Nishant Gupta, Chief Business Officer, Urban Ladder, said: “We are extremely excited about the launch of our new ad campaign, Built to Last. Through the campaign, Urban Ladder aims to draw attention to the durability of its furniture and address the common concern amongst consumers for reliable and long-lasting furniture. I also believe that the campaign will position Urban Ladder as the top choice for customers and become the go-to brand for customers seeking quality and durability in furniture. We are also proud to announce that we now have 60 stores across India.”

     

  • Makes the Bespoke Side-By-Side (SBS) Refrigerator a showstopper

    Samsung rolls out new TVC

    By Our Staff

     

    Samsung has rolled out a new TVC – ‘The era of Bespoke Begins’ for its Bespoke Side-by-Side (SBS) refrigerators.

     

    This TVC will be aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It will also run on digital platforms including Samsung’s owned social channels, YouTube, OTT channels and Samsung TV plus.

     

    Highlighting this urban lifestyle, where the kitchen is no longer a remote space and has been well integrated into our social spaces, the TVC perfectly showcases evolving behavioural insights as it recreates a day in the life of our consumers. It portrays that even a small occasion such as a party can turn into a celebration of the Bespoke Side-by-Side refrigerator because it emerges as the highlight of the night and “the showstopper.”

     

  • NKN Media FZC appointed as exclusive ad sales partner

    India Today Group channels now available in UAE

    By Our Staff

     

    India Today Group will now be available for viewers in the United Arab Emirates (UAE) region. Exclusive feeds of India Today and Aaj Tak channels are now available on the Etisalat (#AAJ TAK – 560, #India Today – 554) and DU platforms (#AAJ TAK – 84, #India Today – 76). NKN Media FZC has been appointed as the exclusive sales partner to market the two flagship news channels of the India Today Group.

     

    Speaking about the Partnership, Dinesh Bhatia, Group CEO, India Today Group said: “The UAE region has a large diaspora of viewers with high interest in Indian news content. This offers a huge opportunity for India’s prestigious news network to bring timely and accurate news directly to these viewers. Besides, NKN will further bring us closer to advertisers and trade partners wanting to leverage the presence and following of India’s leading news brand.”

     

    Abdul Majid Khan, CEO & Managing Director, NKN Media added: “I am delighted to join hands with India Today Group which is most prestigious and one of the largest media groups of India, to lead their brand presence in the UAE. I believe this will add immense value to our portfolio of channels and propositions for the region. The addition is evident to our strategic vision and objective of leading by enhancing our services to the growing market needs and demands and directing communications towards the specific Indian diaspora.”

     

  • The news is as big as, say, an Aamir Khan returning to accept film awards. Yes, the Mullen Lowe Lintas Group is participating in the Creative Abby. 

    Lowe Lintas enters Abby Awards

    By Our Staff

     

    The news is as big as, say, an Aamir Khan returning to accept film awards. And it’s set to sizzle adland in the run-up to Goafest 2023, scheduled to be held from May 24 to 26. Yes, the Mullen Lowe Lintas Group is participating in the Creative Abby.

     

    Lowe Lintas, or the Mullen Lowe Lintas Group, is entering the Abby Awards or the Abby One Show, as they are called.

     

    The news is confirmed, and we couldn’t hold on from breaking it even as we’ve been watching the endless analyses of the Karnataka Assembly Elections.

     

    Lintas, as the agency has been known for eons, has stayed away from the Advertising Club awards for over two decades. Several attempts have been made through the years with the various captains the agency has had, but the response has been a ‘no’. It may be noted that the agency does participate in the Effie Awards, and has also been the top agency there (not always, but has been over years), and has gone to town about that accolade.

     

    So it’s not that the folks at Lowe hate awards or the Ad Club, it’s just that there has been an allergy towards creative awards. And even an overdoes of Allegra hasn’t worked.

     

    But things have changed at Lowe Lintas. There is a new A-team there, and the folks at the Advertising Club could get them to see reason.

     

    The number of entries may not be too many, but the news is already being welcomed by a cross-section of the advertising fraternity MxMIndia disturbed on a Saturday mid-morning.

     

    According to unconfirmed information we have, Ogilvy has continued to stay away from Abby but some others like Wunderman Thompson and McCann are back.

     

  • We thought it would be interesting to ask this question. So here's Dr Bhaskar Das in the May 16 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | A report we read noted that older marketers in the 55-64 feel discriminated against in the US workforce. Would you say this is also the case in India?

    Bhaskar DasWe thought it would be interesting to ask this question. So here’s Dr Bhaskar Das in the May 16 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. A report we read noted that older marketers in the 55-64 feel discriminated against in the US workforce. Would you say this is also the case in India?

     

    A. I have no first-hand experience of discrimination in the job market of the US, though I have heard about it. But my sample is not statistically significant to buttress your observation.

     

    So far as India is concerned, there have been experiences of individuals at some point of their professional experience, overtly or covertly, on grounds of either personal biases, gender or age or for not being part of a coterie etc. These discriminations are not an institutionalised behaviour but I feel it affects most of the societies, all over the world.

     

  • To launch sunscreen gel crème

    VLCC & Dentsu Creative unfurl joint campaign

    By Our Staff

     

    VLCC, in partnership with Dentsu Creative India, has launched its latest campaign titled #AbDhoopKyaRokegi. The campaign intends to instill confidence in individuals to face the sun with the help of the brand’s highly effective SPF 60 PA+++ sweat and water-resistant sunscreen gel crème.

     

    Puneet Gulati, Group CMO, VLCC said: “As a brand, we at VLCC have always believed in empowering every individual to achieve their full potential and be unstoppable. This ad film featuring Sakshi, a talented runner who knows the power of sunscreen, is a reflection of our commitment to this belief. It is not just about protecting the skin from harmful UV rays, but about the unstoppable pursuit of one’s passions. We hope that this ad film inspires everyone everywhere to take charge of their lives and be unstoppable.”

     

    Ujjwal Anand, Managing Partner, Dentsu Creative India added, “We wanted to move away from the typical portrayal of women in the category, which often focuses solely on the beauty quotient of sunscreen protection. Instead, we aimed for authenticity and wanted to emphasize the core benefit of sunscreen in an inspiring way. From the beginning, it was clear to us that we wanted to use real-life women who inspire their whole generation. Our goal was to change the narrative and focus on protection and efficacy in a genuine way. To achieve that authenticity, we brought in Sakshi, who captures the essence of young Indian women who are unstoppable, no matter where they are in life. ‘Ab Dhoop Kya Rokegi’ is an open challenge to the sun itself and to societal norms that hold women back from achieving their desires by keeping them indoors for the fear of getting tanned.”

     

  • Brings 20+ years of experience in marketing transformation

    Gurvinder Sahni joins Persistent as CMO

    By Our Staff

     

    Persistent Systems announced the appointment of Gurvinder Sahni as Chief Marketing Officer. In this role, he will be responsible for leading and setting the strategic vision for Persistent’s global marketing team.

     

    Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent: “We are thrilled to welcome Gurvinder to the Persistent team as we continue our accelerated growth journey. With our recent announcement of $1 billion in annual revenue, it’s clear that our mission to help clients achieve sustainable growth through Digital Engineering and Enterprise Modernization is resonating across industries. As we focus on our next phase of growth, Gurvinder’s extensive marketing experience and transformation expertise will allow us to expand our dominant market position and reach new clients around the world.”

     

  • To promote the new adjustable mattress Neuma

    Virat Kohli joins Duroflex as Brand Ambassador

    By Our Staff

     

    Duroflex has got Virat Kohli for their latest offering, Neuma firmness adjustable mattress. Neuma is scientifically designed to activate deep restorative sleep by creating a personal sleep experience, helping every sleeper personalize their sleep. With this product, Duroflex aims to take the sleep solutions market in India to the next level.

     

    Mohanraj J., CEO, Duroflex said: “As a brand with a long legacy and a leading position in the sleep solutions market, we, at Duroflex, are committed to taking our mission of driving the importance of good sleep to new heights. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us carry this mission forward. With the launch of our new product NEUMA, we are solidifying our promise to help India sleep better. Duroflex is excited for the journey ahead and is committed to providing innovative and effective sleep solutions to our customers while driving conversations around the role of sleep.”

     

  • To represent the current stability of the company

    SquareFoot unveils a fresh brand identity with new logo

    By Our Staff

     

    SquareFoot has unveiled a new logo in a bid to revitalise and strengthen its commitment to the design community.

     

    The logo, which had been consistent since 2004, was designed for an upstart boutique brand in the conventional flooring segment in India. The new symbol demarcates the simple yet refreshing change and represents the current stability of the company.

     

    Gaurav Saraf, Jt MD, SquareFoot, said: “With the new brand identity, our goal is to strengthen the brand and make a visual impact in the digital world as well as in the physical world, where a new era will dawn for our company. The new logo allows relief from clutter, feels open and accessible, and showcases the iconic colour legacy that revitalises the brand, making it relevant to the contemporary audience.”

     

  • For its digital and production mandate

    22feet Tribal Worldwide appointed by HomeLane

    By Our Staff

     

    HomeLane, home interior solutions provider, has appointed 22feet Tribal Worldwide for handling their digital and production mandate. The partnership is set to bring about fresh, innovative ideas to the world of home interiors.

     

    Udit Mediratta, Chief Marketing Officer, HomeLane said: “We are excited to be associated with 22feet as our growth accelerator. The year-long association is aimed at bringing on board their unmatched creative prowess and strategic thinking to create clutter-breaking work. Together, we aim to push the brand to scale newer heights in the home interior solutions industry.”

     

    Vanaja Pillai, President, 22feet Tribal Worldwide sharing her thoughts said, “HomeLane is a brand that values both functionality and aesthetics and is committed to providing homeowners with customized, efficient home designs that are budget-friendly.”

     

  • Features their home furnishing products

    Ikea rolls out new campaign

    By Our Staff

     

    Ikea has launched its latest TVC campaign demonstrating multifunctional home furnishing solutions for consumers.

     

    The TVCs capture the essence of Ikea’s mission to create a better everyday life for the many people by providing well-designed, good quality, affordable, and sustainable home furnishing products.

     

    Anna Ohlin, Country Marketing Manager, IKEA India said: “We are aware of the evolving needs of our customers. With our new campaign, we are providing customers with endless possibilities while creating a functional living space for their homes. Our goal at IKEA is to ensure that living in a smaller space doesn’t compromise your comfort. Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes’ potential with IKEA’s home furnishing solutions.”