MxMIndia

Author: mxmadmin

  • Utterly Butterly Tendulkaricious: 50 Amul ads charting the Sachin Tendulkar story

    On April 24, 2013, to coincide with Sachin Tendulkar’s 40th birthday, we had published a spread on the Amul Butter topicals, as they are called, featuring the master batter. But post the 40th, the Big Man had retired, and wasn’t really top of mind in the last decade. But, then, it’s Sachin Tendulkar we are talking about, and Gujarat Cooperative Milk Marketing Federation Ltd, the makers of the Amul brand, and the folks at da Cunha Communications have a special affinity for the man.

     

    So here are 50 ads that capture major moments from the master blaster’s life. Enjoy

     

    By Our Staff

     

    Tribute to Ramakant Achrekar, the man who shaped many a battter’s careers, including Sachin’s (Jan 2019)

     

    On being unable to make a speech in the Upper House thanks to sloganeering (Dec 2017)
    On being unable to make a speech in the Upper House thanks to sloganeering (Dec 2017)

     

    (Sachin felicitates our Rio Stars, 2016)

     

    (Tendulkar lashes out at former coach in his autobiography, Nov 2014)

     

    (The tennis star hasn’t heard of our God of Cricket!, July 2014)

     

    (The Taliban bans Pak media praising Sachin, Nov 2013)

     

    (Sachin dedicates his Bharat Ratna to all mothers, Nov 2013)

     

    (Sachin’s final Test match, Nov 2013)

     

    (On his retirement, Oct 2013)

     

    (Umpire Dickie Bird keeps Sachin out in his World XI, April 2013)

     

    The latest Amul ad on turning 40 (April 2013))

     

     

    Tendulkar retires from One Day International – Dec’12

     

    Good wishes for Sachin Tendulkar to return to form – Nov’12

     

    Legend Sachin Tendulkar to be conferred with the membership of The Order of Australia – Oct’12

     

    Dismal performance by Sachin Tendulkar in the ongoing Test Series.- Sept’12

     

    New hairstyle being donned by ciricketer Sachin Tendulkar – May’12

     

    Veteran cricketer Sachin Tendulkar nominated to Rajya Sabha – April ’12

     

    Sachin Tendulkar achieving a record hundredth Century – March 2012

     

    India’s obsession with Sachin Tendulkar’s 100th hundred (January 2012)

     

    Former Pakistani fast bowler Shoaib Akhtar’s ouburst against Sachin Tendulkar in his autobiography (September 2011)

     

    Indian cricketers injured in the ongoing ODIs (Sachin had injured his big toe) – September ’11

     

    Sachin Tendulkar, the first batsman to score 50 test centuries (December 2010)

     

    Special edition autobiography of iconic Indian cricketer, to have his blood on the signature page-July’10

     

    Sachin Tendulkar scores a double century against South Africa in the second one-dayer (February 2010)

     

     

    Controversy surrounding the friendship of Sachin Tendulkar and Vinod Kambli (July 2009)

     

    Controversy surrounding Adam Gilchrist accusing Sachin Tendulkar of not having a sporting attitude & being a liar, in his about to be released autobiography (October 2008)

     

    Indian master blaster Sachin Tendulkar missing century in cricket one-dayers.(November 2007)

     

    Indian batting maestro Sachin Tendulkar – the Master Blaster to appear as superhero in a new range of comic books, animation and games (March 2007)

     

    On master blaster Sachin Tendulkar’s 35th Test Hundred making him the highest century maker in the history of Test Cricket (December 2005)

     

    Sachin Tendulkar marks his return to international cricket with a sparkling knock (October 2005)

     

    On Indian star batsman Sachin Tendulkar’s tennis elbow aliment which has kept him out of cricket (October 2004)

     

    Disappointing performance by Indian Cricket Team in Holland Tri-Series, NatWest Trophy and ICC Championship Trophy. They seem to be concentrating on testimonial advertising rather than Cricket – September’04

     

    About new found team spirit in South Africa – March 2003

     

    On Indian cricketers extremely high levels of endorsements on T.V. – February 2003

     

    On the launch of the restaurant `Tendulkars’ in Mumbai – October 2002

     

    On the waiver of import duty on the Ferrari gifted to Sachin Tendulkar (September 2002)

     

    On Sachin Tendulkar playing his 100th Test Match (September 2002)

     

    Sachin Tendulkar accused of ball tampering (November 2001)

     

    Mike Denness finds Sachin Tendulkar guilty of ball tampering (November 2001)

     

     

    On Sachin Tendulkar’s foot injury (July 2001)

     

    On a stand in a cricket stadium being named after Tendulkar and signing a billion rupee contract – May 2001

     

    Questions being raised on the resignation of Sachin Tendulkar from the captaincy of the Indian Cricket Team.” (Feb 2000)

     

    Media speculations on Sachin Tendulkar’s back trouble affecting his future career (September 1999)

     

    On the lone success of Sachin Tendulkar, while his team-mates keep failing (1999)

     

    Sachin Tendulkar’s back injury (1999)

     

    About the similarities between Don Bradman and Sachin Tendulkar (1998)

     

    On Sachin Tendulkar winning a car for the cricket finals between India & Australia (1998)

     

    Ajit Wadekar wants Wonderkid Sachin Tendulkar to be given a flat in Sportsfield – a highrise specially built by the Government for sportsmen – as a gesture of appreciation (1998) 

     

    Indian cricket team’s victory over England (1992)

     

     

    On the smashingly successful partnership between Tendulkar & Sehwag in Kanpur. – January 2002

     

     

  • While Mohan will be MD, Havas Media, Venkatasubramanian will be MD, Havas Play in addition to his current role of President – Investments at Havas Media

    Havas Media elevates Uday Mohan & R Venkatasubramanian as MDs

    By Our Staff

     

    Uday Mohan
    Uday Mohan
    R-Venkatasubramanian

    Havas Media Group India has announced the elevation of two of its senior leaders. Uday Mohan, previously President and Chief Client Officer, has been promoted as Managing Director of Havas Media India, while R Venkatasubramanian has been elevated to the position of Managing Director of Havas Play in addition to his current role as President – Investments at Havas Media India. They will report to Mohit Joshi, CEO, Havas Media Group India.

     

    Rana Barua
    Rana Barua

    Commenting on the elevations, Rana Barua, Group CEO, Havas India said: “At Havas, we have created a unique and integrated Village ecosystem that fosters the best talent and leaders, enabling us to deliver distinct solutions that are at par with global capabilities. Scaling up our group and promoting home grown leaders has been a natural outcome of this approach. Uday and Venkat have been two very strong pillars of this ecosystem and in their respective new roles, I see them contributing in an even larger capacity to our overall media network and the group business goals.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “The elevations of Uday and Venkat, two of our key leaders come at a time when Havas Media Group India is on an incredible growth trajectory, having won several new accounts and being recognised for its innovative work. The agency is focused on providing its clients with innovative and effective solutions that help them achieve their business objectives, and with Uday and Venkat at the helm, we are well positioned for exciting times ahead.

     

    Huge congratulations to Uday and Venkat on their well-deserved promotions and we can’t wait to see their continued contributions to the agency’s success in their new roles.”

     

  • To revamp branding and packaging of milk products

    Almond Branding to partner with Milma in Kerala

    By Our Staff

     

    Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a leading design agency, to revamp its branding and packaging. The new branding and packaging were unveiled by Kerala Chief Ministe, Pinarayi Vijayan.

     

    Said Shashwat Das, Founder Almond Branding: “We are thrilled to be chosen as the strategic design partner for Milma. It was a unique challenge to make a 42-year-old brand appear 24 years old. Our team understood the importance of creating a cohesive brand identity that would appeal to the youth while retaining Milma’s traditional values. The new Visual Identity crafted by Almond Branding has bolstered Milma’s imagery, and positioned it to surge ahead with confidence to face new market entrants while also winning back the hearts of the people of Kerala.”

     

    Added Milma Chairman K S Mani: “I congratulate Milma and Almond Branding for the successful revamp of the Milma brand. The new branding and packaging look fantastic, and I am confident that it will appeal to customers across Kerala. Milma has been a trusted brand for quality for several decades, and this new brand image will help Milma attract a younger audience.”

     

  • The campaign has been conceptualised by Lowe Lintas, Kolkata

    Rajasthan Royals partners Dollar hosiery

    By Our Staff

     

    Dollar Industries has launched its latest brand campaign to promote Athleisurewear. The campaign has been conceptualised by Lowe Lintas, Kolkata. As Principal Sponsors of the Rajasthan Royals team for this edition of IPL, Dollar has partnered with five cricketing idols – Sanju Samson, Trent Boult, Shimron Hetmyer, Devdutt Padikkal & Riyan Parag of the Rajasthan Royals team to push forward the fashion quotient and strike a chord with the GenZ audience.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “With majority of business meetings taking place in front of a notebook at home – casual leggings, sweatpants and loungewear have quickly become inherent pieces of our personal and professional wardrobes. This has naturally prompted us to launch an entire range of Athleisure wear – Tank Tops, Crew Necks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Track Pants, Joggers and Socks – which perfectly marries our young consumer’s desire for comfortable yet trendy and versatile clothing options which they can wear at multiple events and locations, from work to gym classes to lunch dates.”

     

  • "The parallels of reactionary bigotry and outright RW propaganda between channels like Fox News and India's TV channels are striking", writes Ranjona Banerji

    Ranjona Banerji: The Carlson lesson

    By Ranjona Banerji

     

    Ranjona BanerjiTucker Carlson is possibly the most famous rightwing TV anchor in the developed world; “the face” of Fox News. And even those of us who do not watch Rupert Murdoch’s channel, know of Carlson. Fox News, with its mix of news, bigotry, RW and Trump propaganda and misinformation, is the lodestar for most of India’s TV channels. They have embraced the Fox News model and even bettered it in some cases.

    Last week, Fox News settled a defamation suit filed by Dominion Voting Systems, for $ 787.5million. Fox and anchors like Carlson had claimed on air that Dominion’s voting machines had flipped results and could easily be hacked. These claims had already been debunked. However, what Carlson said on air was at odds with his private messages which emerged during legal proceedings gearing up for the big lawsuit.

    https://www.economist.com/united-states/2023/04/24/fox-news-shows-that-not-even-tucker-carlson-is-bigger-than-the-network?utm_content=article-link-2&etear=nl_today_2&utm_campaign=a.the-economist-today&utm_medium=email.internal-newsletter.np&utm_source=salesforce-marketing-cloud&utm_term=4/24/2023&utm_id=1572904

    As The Economist points out, anchors are not bigger than the channel. Carlson replaced the very popular Bill O’Reilly, who was sacked after sexual misconduct charges were made. The departure of Arnab Goswami from Times Now did not improve Times Now’s “journalism” in any way. He was just replaced by two other equally reactionary, bigoted propagandist anchors.

    That old, old truism about no one being indispensable is proved once again. People are fickle and just move on to the next big thing. And there are always unscrupulous careerists who care nothing about their profession. Fame, glory, popularity, money, that is what drives them. You see them everywhere but perhaps the glamour of being a TV anchor attracts a larger proportion of such specimens.

    The parallels of reactionary bigotry and outright RW propaganda between channels like Fox News and India’s TV channels are striking. And yet there is a dichotomy in the correlation between the ambitions of the anchor and the demands of the channel. Carlson fawned over Donald Trump, even in a recent interview, and yet in his private messages said he passionately hated Trump, or words to that effect.

    Are Indian anchors similarly trapped in their roles of hate-spreaders? Are they human under all that makeup? Many people said that of Goswami, for instance. But Goswami just became worse after he began Republic. Now his funding was directly connected to the BJP system, he became even more reactionary, losing all pretensions of journalism. So all these other star anchors who lose jobs and find others, like Sudhir Chaudhury of Zee News who carried his baggage of hate and lies to India Today.

    The channel may only remind you – as it has with Carlson – who is finally “boss”. But this does not mean that it expects better or more journalism. It wants more of the same, but hopefully lawsuit and consequence-free. Did someone like Carlson have a choice? Of course he did. If he hated Trump so much, he could have refused to interview him. Why didn’t he refuse? Because he is a true professional? Of course not. It is because his persona and his popularity were more important than his principles.

    I cannot recommend enough that all journalists and TV anchors watch and rewatch the 1976 classic, Sidney Lumet-directed film, Network. Everything that has gone wrong with journalism, and especially TV, is there in Paddy Chayefsky’s amazing script. And the performances by Peter Finch, William Holden and Faye Dunaway. It’s like a doomsday prediction and now we have made it all come true.

    A new Carlson will appear. Nothing will change. And the public will continue to be fooled and falsely enraged.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • It's key to adapt to new technologies and trends in order to stay relevant and profitable…

    ChatGPT on what ad professionals must do to stay relevant (& make money)

     

     

    Our ethics don’t allow us to cheat our readers on this. So here’s an article ‘generated’ by ChatGPT. We asked a question: “Can you please write a 750 word article on what advertising professionals must do to continue to stay and make money”. And within seconds it generated this.

     

    There’s no breakthrough insight in this, but we think it’s critical to publish it because this is the thinking generated by the Artificial Intelligence-driven ChatGPT. And since it’s AI and ChatGPT, it obvious captures a global perspective, and is hence not irrelevant.

     

    The advertising industry is constantly evolving, and professionals in the field must adapt in order to stay relevant and profitable. In this article, we will explore some of the things that advertising professionals must do to continue to be successful in today’s ever-changing landscape.

    1. Embrace Digital: One of the most important things that advertising professionals must do is embrace digital advertising. Traditional advertising methods, such as print and television, are becoming less effective as consumers increasingly turn to digital platforms to consume media. Advertising professionals must be skilled in creating effective digital campaigns that reach consumers where they are spending their time.

    2. Be Data-Driven: Data is becoming increasingly important in the advertising industry. Advertising professionals must be able to use data to understand consumer behavior and create targeted campaigns that are more likely to resonate with their target audience. This requires a deep understanding of data analytics and the ability to use data to inform advertising decisions.

    3. Focus on Customer Experience: The customer experience is becoming increasingly important in the advertising industry. Consumers expect personalized, relevant advertising that adds value to their lives. Advertising professionals must be able to create campaigns that provide a positive customer experience and make consumers feel valued.

    4. Understand Social Media: Social media is one of the most important channels for advertising professionals to understand. Social media platforms offer unique opportunities for advertisers to connect with their target audience and create engaging campaigns. Advertising professionals must be able to create campaigns that are optimised for social media platforms and understand how to leverage social media influencers to reach their target audience.

    5. Stay Creative: Creativity is still an essential part of the advertising industry. Advertising professionals must be able to think outside the box and create campaigns that capture the attention of their target audience. This requires a deep understanding of consumer behaviour and the ability to create campaigns that are both effective and innovative.

    6. Be Flexible: The advertising industry is constantly changing, and advertising professionals must be able to adapt quickly to new trends and technologies. This requires a willingness to learn and a commitment to staying up-to-date with the latest developments in the industry. Advertising professionals must be able to pivot quickly and adjust their strategies as needed to ensure success.

    7. Build Strong Relationships: Relationships are an essential part of the advertising industry. Advertising professionals must be able to build strong relationships with their clients, vendors, and other stakeholders in order to be successful. This requires strong communication skills and the ability to collaborate effectively with others.

    8. Stay Ethical: Ethics are becoming increasingly important in the advertising industry. Consumers expect brands to be socially responsible and ethical in their advertising practices. Advertising professionals must be committed to creating campaigns that are truthful, transparent, and ethical in order to build trust with their target audience.

     

    In conclusion, advertising professionals must be able to adapt to new technologies and trends in order to stay relevant and profitable. Embracing digital, being data-driven, focusing on customer experience, understanding social media, staying creative, being flexible, building strong relationships, and staying ethical are all essential to success in the advertising industry. As the industry continues to evolve, advertising professionals must be committed to staying up-to-date with the latest developments and adapting their strategies as needed to ensure success.

     

    Tomorrow: What news journalists must do to continue to be relevant and make money

     

  • We thought we could get our Wizard with Words to give a provocative answer, but that's something that can never ever happen. Here's the April 25 edition of Das ka Dum with Dr Bhaskar Das. Read on…

    Das ka Dum with Dr Bhaskar Das | There is a lot of brouhaha about Apple opening two stores in India. Is it really that big a news development or is there more you would like to see from the digital giant?

    Bhaskar DasWe thought we could get our Wizard with Words to give a provocative answer, but that’s something that can never ever happen. Here’s the April 25 edition of Das ka Dum with Dr Bhaskar Das. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. There is a lot of brouhaha about Apple opening two stores in India. Is it really that big a news development or is there more you would like to see from the digital giant?

     

    A. It’s too early to predict all the possible outcomes of the launch of Apple stores in India. The buzz is in sync with the cult status of the brand globally. So, the brouhaha is expected. Mr Tim Cook, through his perfectly orchestrated meetings with both VIPs and not-so-VIPs, has further accentuated the aura of Apple as a brand and Tim Cook as the CEO-as-good-as-a-Head-of-a-State.

     

    I can imagine some immediate macro gains from these micro store openings. One immediate benefit is pretty straightforward viz more quality job opportunities for Indians (public domain reports suggest that Apple employees are more qualified than a typical retail outlet and their salary levels are also higher than the usual ones). Secondly, the arrival of official Apple retail stores in India is expected to have impact on the country’s economy too. As more Apple Stores get opened, across the country, more workforce ate expected to be required to operate them, and hence more people will get job opportunities in the country. Besides, these initial steps might be followed by starting production of their phones in India and reduce over dependence on China.

     

    I admit that these possible developments are going to happen in future and might be dependent on how the two retail outlets perform. But why not be optimistic as India is the new flavour for business destination in the global market?!

     

  • Bringing digital transformation in marketing to the forefront

    IAA TechPulse on April 27

    By Our Staff

     

    The International Advertising Association (IAA) – India Chapter is set to host its first-ever digital event, TechPulse, on Thursday, April 27 in Mumbai. The event will focus on bringing together industry veterans, thought leaders, and innovators on a single platform to discuss the latest trends, emerging technologies, and best practices in the field of advertising and marketing.

     

    With the theme of ‘Digital Transformation: Implications for Advertising and Marketers’, TechPulse promises to be an insightful and engaging event for everyone involved in the advertising and marketing ecosystem.

     

    The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures.

     

    Speaking about the event, Avinash Pandey, President of the IAA – India Chapter, said: “We are delighted to host TechPulse and bring together some of the brightest minds in the advertising and marketing industry. Digital transformation is not just a buzzword, it is a reality that is transforming the way we do business. Through TechPulse, we hope to provide a platform for industry professionals to learn, share and collaborate on the latest developments in the field. Going forward, IAA will continue to have various mini-knowledge series under TechPulse across the year and across states.”

     

    The event will feature seven key segments comprising keynotes, panel discussions, case study instances, and interactive sessions on topics such as Augmented Reality (AR), Virtual Reality (VR), Metaverse, Data-enrichment, Machine Intelligence (MI) & Artificial Intelligence (AI), among others. With an impressive line-up of speakers and panellists, TechPulse promises to be a thought-provoking and insightful event.

     

  • To strengthen recruitment and retention

    Pitchfork launches Specialised Talent Engagement Practice

    By Our Staff

     

    Pitchfork Partners Strategic Consulting has launched a specialised talent engagement practice. The practice promises to hone client capabilities to effectively communicate, build and retain trust among existing and potential talent.

     

    Through the practice, Pitchfork Partners will offer consulting services to develop talent engagement, both internally and externally, create recruitment and retention campaigns, internal communique, as well as tactical actions meant to support the company’s overall talent objectives. It is, notes a communique, already consulting on this front with leading brands across auto, manufacturing, technology and global capabilities centres (GCCs) for their internal and external communication as well as talent engagement initiatives.

     

    Said Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners Strategic Consulting: “Finding and retaining the right talent is not always easy and remains a primary concern for many organisations. While traditional motivations such as pay scales and benefits are important, the current workforce seeks inclusive and impactful experiences at the workplace too. A winning strategy to make one’s firm attractive to potential and current employees is what will determine whether the employer will be successful or not.”

     

  • Hold panel discussion at Consilience 2023 organised by NLSIU

    Top gaming CEOs oppose “extortionist tax” by Google

    By Our Staff

     

    Top gaming CEOs expressed their concerns over what they have called an “extortionist” 30% tax imposed by Google on gaming apps at a panel discussion held at Consilience 2023, organised by the Law and Technology Society (L-Tech) at the National Law School of India University (NLSIU) in partnership with All India Game Developers’ Forum (AIGDF).

     

    Said Manish Agarwal, Co-Founder, IndiGG: “The 30% jagirdari tax is an extortion and I believe in India we should not allow anybody to do this, especially when you’re not an Indian company,” he said. He pointed out that in a country like India, the focus needs to be to increase its propensity to pay and reduce friction in spending among consumers. Adding an extra 30% tax on top of the Goods and Services Tax (GST) is a significant expense for consumers, which he believes is unproductive from a gamer’s perspective.”

     

    Added Anuj Tandon, CEO – Gaming, JetSynthesys: “When app stores and playstores were launched, the 30% fee was revolutionary compared to the 70% charged by OEMs or Telcos for game developers. At that time, it was a very good idea, but as the industry and business models have evolved, there needs to be a relook at the rates.”

     

    Said Sai Srinivas, Co-Founder & CEO, Mobile Premier League (MPL): “Let’s evaluate the unit economics: if a developer charges 100 rupees, 30 rupees go to the play store or app store and 70 rupees goes to the developer. From that 70 rupees, they have to pay for hosting, user acquisition, and other expenses. My view is that we should provide Indian game developers with more revenue to invest in game development and build more games.”

     

  • The theme for the year is 'Change Creators'

    Interbrand celebrates 10 years in India, launches ‘Arenas’

    By Our Staff

     

    Interbrand, the world’s leading brand consultancy, has completed 10 years in India and has unveiled a special logo unit to mark this occasion. The theme for the year is ‘Change Creators,’ which, notes a communique, reflects Interbrand’s belief that while it is good for brands to adapt to change, it is always better to create it.

     

    Ashish Mishra
    Ashish Mishra

    Talking about business growth, Ashish Mishra, CEO, Interbrand India & South Asia, said: “A decade back we began with a very clear purpose. To elevate the Indian brands to global benchmarks. This was necessary not only to make them better placed for the global markets Indian brands wanted to play in, but even more critically to safeguard their own domestic territories from the influx of global brands in their backyard. To be able to do that, we had to change the leverage of brands and branding from cosmetic to strategic. I am delighted that we have helped accelerate the shift in the way brands are appreciated as a business asset in the Indian market over time.”

     

    Commenting on Interbrand’s India business, Gonzalo Brujó, Global CEO, Interbrand, said: “We have seen such incredible work coming out of India’s office over the last decade. Despite an extremely challenging environment for business across the world (lockdowns, war, supply chain disruptions, etc.), Interbrand India has grown an astounding 4 times while maintaining an excellent reputation as a solid partner for our clients. The last time I visited the country, I claimed India was to enter its own Decade of Possibilities. Currently, with a strong economic performance, businesses driving strategic shifts and technology advancements, I surely can confirm that India is already navigating its Decade of Possibilities.”

     

    As the agency celebrates its tenth anniversary, it has unveiled a new concept called ‘Arenas,’ which offers “a fresh perspective on conventional ‘categories’ and the competitive landscape, as we know it”.

     

    Talking about what is in store for Interbrand India, Mishra added: “We are looking at Increasing our Asia footprint, deploying Arenas as an Iconic Move for partners to create quantum growth in business value and adding specialised verticals. One of the verticals naturally emerging for us on the back of our series of projects including the branding of new teams in the IPL’S Capital’s franchise and rebranding Rajasthan Royals, is ‘Sports Branding.’ This is also a vertical well supported by our global experience including the world’s most talked about rebrand, Juventus.”

     

  • Conceptualised by Leo Burnett

    DBS Bank unveils brand film

    By Our Staff

     

    DBS Bank India unveiled its latest ‘One DBS’ brand campaign that captures the new benefits to customers from the expanded branch network across the country, with banking solutions for both individuals and businesses. Leo Burnett was the agency leading the film production and conceptualisation of the campaign.

     

    Said Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett. “DBS is a very different kind of bank that stands out in its approach to reimagining banking. Our film does a great job of illustrating the benefits from the bank’s impressive scale as ‘One DBS’. From an expanded presence in over 500 branches to being recognized as Asia’s safest bank for 14 years in a row, to being a trusted partner for small and big businesses; it’s truly a story of a bank that has a whole lot to offer, that lets you live more. A story told the DBS way.”

     

    Elaborating on the campaign, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, added: “We are thrilled to announce the launch of our latest brand campaign that builds on the differentiator of our “phy-gital” offering. DBS occupies a unique space in the Indian market and is the largest foreign bank in India by branch presence. Our new campaign underscores how we can bring together the best of both our global expertise and wide, local network to leverage our enhanced scale and create the best customer experience. As a purpose-driven bank, DBS is now uniquely positioned to harness our deep, regional insights and digital proficiency to deliver exceptional value to not only individuals and businesses across the country, but also to the community at large.”