MxMIndia

Author: mxmadmin

  • Amazon and the Ministry of Information and Broadcasting will collaborate to promote creative talent, commence capacity building measures and showcase Made in India creative content, globally, amongst various things

    Amazon pact with MIB

    By Our Staff

     

    Amazon India has signed a Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB), Government of India, with an objective of growing India’s creative economy. As part of this collaboration, Amazon and MIB will help build pathways to promote creative talent in India, create capacity across film and TV institutes, and globally showcase Made in India creative content. The LoE was signed at The National Media Centre, New Delhi in the presence of I&B minister Anurag Singh Thakur Chetan Krishnaswamy, Vice President Public Policy at Amazon India and Gaurav Gandhi, Vice President, Asia Pacific, Prime Video.

     

    As part of the LoE, National Film Development Corporation (NFDC) and IMDb will work together to help enable discoverability of India’s creative talent by listing their profiles and skillsets on the ranking’s platform. Prime Video and miniTV will both work towards providing internships, and scholarships to students at Film and Television Institute of India (FTII) and Satyajit Ray Film and Television Institute (SRFTII). This will enable students to gain real work exposure, and become industry-ready. Additionally, to commemorate the Azadi ka Amrit Mahotsav Celebrations, iconic content from NFDC, Doordarshan, and International Film Festival of India (IFFI) will be showcased on Prime Video and miniTV, reaching a vast majority of Indians, furthering its cultural influence and expanding its soft-power. Furthermore, skill-based masterclasses will be organized for the students of various film and TV institutes and 75 Creative Minds of Tomorrow – an annual talent enrichment program under the umbrella of IFFI where 75 young, talented artists, shortlisted by MIB will be selected and coached.

     

    Amazon.in will also curate a special storefront feature to promote books and journals across genre reflecting India’s proud heritage from MIB’s Publication Division. The Alexa All India Radio skill published by Prasar Bharti will help disseminate news bulletins, and educational content. The collaboration will also help in broadening the reach of Prasar Bharati’s, rich and diverse music via Amazon Music and Alexa.

     

    Speaking about the partnership with Amazon, Minister Thakur said: “The partnership with Amazon India is unique on a number of counts and the Letter of Engagement spans across various aspects of the creative industry. The partnership would help to strengthen industry-academia linkages through provisions for scholarships, internships, masterclasses, and other opportunities for students at Film and Television Institute of India and Satyajit Ray Film and Television Institute of India, and help to reduce the period of struggle for the talented artists coming out of prestigious film institutes of India”

     

    Added Chetan Krishnaswamy, Vice President Public Policy at Amazon India: “As the Indian economy expands at a fast-clip, Amazon is uniquely placed to contribute to the nation’s growth journey on multiple fronts including e-commerce, logistics, digital skilling, cloud computing, payments, artificial intelligence and in building the creative economy. Over the years, we have been working with the Indian government to create a meaningful impact at scale through our various collaborations and initiatives. As we celebrate Azadi ka Amrit Mahotsav, this milestone Letter of Engagement with the Ministry of Information & Broadcasting, strengthens our commitment to globally promote and showcase India’s creative talent and stories through our multiple services such as Prime Video, miniTV, Amazon Music, Alexa, IMDb, and our marketplace business.”

     

    Said Gaurav Gandhi, Vice President, Asia-Pacific, Prime Video: “Our rich cultural diversity offers immense potential, to drive a thriving creative economy and further India’s soft- power, internationally. Our holistic collaboration with MIB, looks at every life stage and every-corner of integration to stimulate the growth of the industry, and we are very optimistic of the pathways that it will create.”

     

  • 'Green Crusader of the Year' award was presented to P N  Mohan

    Famous Innovations is ‘Green Agency Of The Year’ at Olive Crown

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 13th edition of its annual property, the Olive Crown Awards 2023, in Mumbai. The awards recognised individuals and corporates who drove the message of sustainability or ‘green advertising’. Famous Innovations bagged 10 awards across categories including the ‘Green Agency Of The Year’. The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to P N Mohan for: his vision and commitment to restore lakes, dedication in mobilizing people and funds for this cause, for his single-minded focus that led to seven lakes (near Chennai) coming back to life and for being an inspiration to others and giving them the courage to aim high.:

     

    Said Avinash Pandey President IAA (India Chapter): “The Olive Crown Awards are a symbol of the intention our Association has to use communication as a force for good. The planet belongs to us all, and we owe it to future generations to leave it in a good shape for them. The winning work has been outstanding and should work as an inspiration to content creators and advertisers to carry this torch further and leave a significant imprint on the sands of time.”

     

    Added Janak Sarda, Chairman of the Olive Crown Committee Janak Sarda, “The Olive Crown awards presentation event is always something special. We not only have the who’s who of the marketing, advertising and media fraternity with us, but they are all focussed on doing good. The supporters and the attendees are all actually symbolic of the intent of our industry to add to the efforts that will keep Planet Earth Green and Clean.”

     

    The jury comprised Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Ltd & Hypercollective; Garima Khandelwal, Chief Creative Officer, Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB and Carlton D’Silva, Co-Founder, House of Awe.

     

  • GroupM ESP Sporting Nation Report 2023 reports a steady y-o-y growth in 2022

    India sports grows 49% to 14kcr

     

     

    By Our Staff

     

    GroupM ESP launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India on Wednesday. The Indian sports industry witnessed a significant growth curve in 2022, with spends crossing over INR 14,000 crore.

     

    Sporting Nation 2023 highlights the growth of sports sponsorship in India, with spends on-ground, team, and franchise rising by INR 3021 Cr, a 105% growth from 2021, making the total sponsorship spends INR 5907 Cr. The overall increase in spends was due to the rise in the number of IPL matches, the addition of two new IPL teams, the ICC T20 World Cup, Asia Cup, FIFA World Cup, and the return of emerging sports events and tournaments like PKL, marquee marathons, Maharashtra Open, and Commonwealth Games 2022. Indian women athletes and women cricketers saw a phenomenal rise, with the Indian women’s cricketers making a name for themselves on the international stage.

     

    The report highlights key aspects of how brands are expected to approach spending on sporting events differently with the rise of OTT, and the sports industry is one of the better-performing sectors in the economy with a 14% CAGR. Two big international racing events, Formula E & Moto GP, are to be held in India for the first time in 2023. The renewal of IPL Sponsorships post the 2023 season, BCCI Home Series Title ad Central Sponsorship along with team India sponsorship, BCCI Home Series Media Rights, and the inaugural season of WPL in March 2023 will be the tipping point for Indian cricket. Overall, the rise of Indian cricket, the performance of Indian athletes and the number of emerging sports leagues have all contributed to India becoming a sporting nation in the last ten years.

     

    The report reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85% of the sponsorship spends, while emerging sports like football, kabaddi and marathon have seen a massive upsurge in the sponsorship spends, contributing to the remaining 15%.

     

    The growth of cricket sponsorship can be attributed to several reasons, including the Indian cricket team playing almost the double number of matches, as compared to 2021. The Indian Premier League (IPL) contributed the major revenue by adding two new franchises – Gujarat Titans and Lucknow Super Giants, and a full house of central sponsorship.

     

    Said Prasanth Kumar, CEO – GroupM South Asia:  “The Indian sports ecosystem is experiencing a revolutionary transformation, with athletes becoming influential role models for the youth and sports sponsorships gathering immense momentum. In this scenario, brands hold tremendous potential to tap into the passion and loyalty of Indian sports fans. Despite facing unprecedented pandemic challenges, the exceptional performance of the sports industry in 2022 reflects its resilience and unwavering commitment. As we move forward, technology will play an increasingly pivotal role in content management and fan engagement, while opening new and exciting opportunities in sports. Live sports will continue to be highly coveted as monetizable properties, making it a promising sector for investment.”

     

    Commenting on the report’s findings, Vinit Karnik, Head – Sports, Esports and Entertainment, GroupM South Asia, said: “The Sporting Nation report illuminates the explosive growth of sports sponsorship in India, a testament to the nation’s fervent passion for sports and the industry’s enormous potential for brands. With the rise of new sports and leagues alongside the unparalleled popularity of cricket, brands have unprecedented opportunities to connect with fans through sports. The report also highlights the burgeoning trend of sports celebrity endorsement, with cricketing stars blazing the trail. Brands can leverage these insights to tap into the power of sports sponsorship and accomplish their marketing goals with unmatched effectiveness.”

     

    According to the Sporting Nation Report, the sports celebrity endorsement market in India has seen significant growth, with a 20% increase with total value of INR 729 Crore. Out of the 505 brand endorsement deals, 85% of the total brand endorsement value has come from cricketers. The top athletes in sports celebrity brand endorsement include Virat Kohli, MS Dhoni, Rohit Sharma, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu. Cricketers’ endorsement has grown by 18%, with Virat Kohli, MS Dhoni, and Rohit Sharma endorsing over 30 brands each, and adding new brands in 2022. Other cricketers such as Hardik Pandya, Jaspreet Bumrah, KL Rahul, and Surya Kumar Yadav are also scoring big in the endorsement space. Neeraj Chopra and PV Sindhu continue to be leading the non-cricketing athletes leading the endorsement deals.

     

    The report also notes that apart from cricket leagues, the successful hosting of several other tournaments like Indian Super League, Pro Kabaddi, the Commonwealth Games, Prime Volleyball League, and Ultimate KhoKho, along with the return of marathons and the Women’s Indian Open Golf tournament also helped in building a diverse sports content portfolio in the country bringing in more eyeballs and creating multiple opportunities.

     

  • In the past, Rao has worked with Creativeland Asia, Isobar/Dentsu Group, and Lowe Lintas

    26Five Global Lab appoints as CEO for India

    By Our Staff

     

    26Five Global Lab, the US-based brand growth management consulting firm and its global creative and technology labs, has announced the appointment of Ritesh Rao as CEO of 26FIVE India Lab.

     

    In the past, Rao has worked with Creativeland Asia, Isobar/Dentsu Group, and Lowe Lintas.

     

    Said Sophie Ann Terrisse, Executive Chairman, 26FIVE Global Lab: “Ritesh brings deep expertise across media, a powerful ethos, and an impeccable track record in managing integrated strategies, award-winning creatives, and complex client structures for brands seeking to achieve exceptional growth.”

     

  • There will be no scheduled updates or our daily newsletter

    No edition tomorrow. We’re closed for Good Friday

    By Our Staff

     

    MxMIndia will be closed tomorrow, Friday, April 7 on account of Good Friday. There will be hence be no scheduled updates and no edition of our daily newsletter.

     

    We will be back on Monday, April 10. See you then.

     

  • The government knows that digital platforms – because they do not need broadcasting licences, or paper, or government advertising – are more openly critical or even, gasp, anti-establishment, writes Ranjona Banerji

    Ranjona Banerji: When the traditional media gets out of genuflection mode

    Ranjona BanerjiBy Ranjona Banerji

     

    The Supreme Court of India was applauded this week by some sections of the media and free speech advocates. The SC struck down a 2022 Central decision to revoke the licences of Madhyam Broadcasting’s channels Media One and Media One Lite for their alleged “anti-establishment” content. The court said that such “actions to force the media to shun its duty to speak truth to power would pose a grave danger to democracy and have a chilling effect on free speech” (from a Times of India report, dated April 6, 2023).

    So, media 1, government 0.

    Or, well, let’s be honest.

    This is one tiny drop of hope in the current ocean of despair when it comes to media freedoms and an authoritarian regime.

    The government uses its control over broadcasting licences, newsprint imports and government advertising to keep the traditional media in check. These tactics have been largely successful and that is why so many sections of the mainstream media can be wary of being critical of the government or of appearing to be “anti-establishment.

    There is also inherent cowardice and capitulation and of course those in the community who cheer on and contribution to social disharmony, the spread of hatred and misinformation.

    But the government knows that digital platforms – because they do not need broadcasting licences, or paper, or government advertising – are more openly critical or even, gasp, anti-establishment.

    Thus, there have been constant attempts through the Information Technology Amendment Rules, to try and restrict the digital media.

    The latest assault is on online gaming and “fact checks”. According to the Internet Freedom Foundation, the garb of a “fact check” by a government agency could in effect take down social media sites and block content. If extended, this amendment would also affect news platforms. The Editors Guild of India has also taken note of these proposed changes and issued its own statement.

    Everyone within the media knows that the threat is real and that the media has bent over backwards to lie on behalf of the government. Those within the media and members of the public who equate this genuflection only to monetary pressures are lying and fooling themselves. The BJP is not the first political party to try and control the media by these means. But the resistance to pressure has now more or less vanished. This definitely means that there are enough within newsrooms who agree with the new configuration of India, of the slow destruction of democracy and the rise of social hatred.

    Some of these people outed themselves and joined BJP propaganda platforms. But there are even more within newsrooms, who control the dissemination of information. These are far more dangerous because they are insidious. And powerful.

    Are there small glimmers of hope, when the traditional media gets out of genuflection mode?

    Is this one of them?

    https://www.mid-day.com/news/india-news/article/74-per-cent-of-indians-concerned-about-their-personal-financial-situation-says-report-23279686

    A report that Indians are actually suffering because of our miserable economic situation created by an incompetent, uncaring government?

    Who knows?

    Not me.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Launches digital campaign for the sports trading platform

    Robin Uthappa is brand ambassador of Sportiqo

    By Our Staff

     

    With the IPL fever gripping the country, Sportiqo, a blockchain-based fantasy sports platform, has announced the launch of a new digital campaign featuring cricketer Robin Uthappa. The campaign is aimed at promoting Sportiqo’s innovative sports solutions and engaging with sports enthusiasts worldwide.

     

    The digital campaign, titled, “Khel On. Trade On,” will showcase Robin Uthappa – the brand ambassador of Sportiqo, highlighting the company’s cutting-edge sports technology products and services.

     

    Said Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo: “I am thrilled to have Robin as the face of our digital campaign. He brings an unparalleled level of talent, dedication, and passion to the game, and we are honoured to have him represent our team and brand. We are confident that Robin will inspire and captivate fans all over the world. Our digital campaign is a testament to our commitment to delivering extraordinary experiences to our fans. Together, we will continue to push the boundaries of what is possible in the world of sports and online gaming.”

     

    Raj R Gupta, director of the digital campaign added: “Like every other person in India, most of my fond memories of childhood involve cricket. While shooting these ads I felt a personal resonance with the stories I was telling. As a filmmaker, I have always wanted to entertain and engage an audience. I like to tell stories about people who inspire others. This was what excited me most when I got to know that I will be working with Robin Uthappa. He has inspired the budding cricketers of a whole generation with his work ethic and sportsmanship. And I needed to bring out those qualities on screen when we were shooting these ad films.”

     

  • Conceptualised by Ogilvy

    Titan Eye+ unveils new ad campaign with five films

    By Our Staff

     

    Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, ‘Acha Hua’, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.

     

    Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., said: “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South: “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”

     

  • To provide quality and affordable cleanliness products

    Lord’s Mark Industries launches campaign to foster hygiene culture

    By Our Staff

     

    Lord’s Mark Industries, a diversified business group, has launched a campaign to promote health and hygiene solutions. The objective is to foster a holistic hygiene and cleanliness culture throughout India.

     

    To promote this initiative, Lord’s Mark Industries has launched the #THIMovement campaign, which aims to create a Hygiene Enthusiasts Community (THI Community) comprised of individuals, community organisations, and businesses that share the passion for creating an integrated hygiene culture. This community programme provides a range of resources and support to help participants promote hygiene and cleanliness in their communities.

     

    The Hygiene India platform’s products are curated under the umbrella of Lord’s Mark Industries and provide quality and affordable products. Some of the product brands on the platform include MarkoSafeTM (home and surrounding hygiene), SafeSehatTM (health hygiene), OceanDropTM (personal hygiene), and SafeLiteTM (sanitary napkin brand).

     

    Naitik Vyas, Chief Marketing and Strategy Officer, The Hygiene India said: “Exactly 3 years ago, we were all facing the first lockdown and realised how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole. By participating in our community programme, one can make a tangible impact on promoting hygiene and cleanliness in their communities.”

     

  • To drive strategic globalization initiatives

    Sangeeta Barde elevated as CEO of Havas Life Sorento

    By Our Staff

     

    Havas Health & You (HH&Y), the global health and wellness network, has elevated Sangeeta Barde as CEO of Havas Life Sorento India. As part of her new role, Barde will drive the success model for offshoring and achieving strategic and impactful globalization initiatives and will also be the Regional Head of HH&Y Middle East. She will continue to report to Rana Barua, CEO, Havas India, and Charles Houdoux, CEO of APAC & LATAM for HH&Y.

     

    Said Charles Houdoux, CEO of APAC & LATAM for HH&Y: “I’m so pleased to oversee this new era across the entirety of APAC as the region is poised for substantial growth in the healthcare sector. These markets are vital for health communications, and we are confident in our ability to continue to help transform and future-proof our clients’ businesses. Sangeeta’s elevation is incredibly well deserved. Under her leadership, Havas Life Sorento has witnessed tremendous growth and is known as a leading health agency in the country and her expanded role as Regional Head of HH&Y Middle East, at a time when the focus on health and wellness is only intensifying, will further propel the progress that we have been witnessing.”

     

    Rana Barua, Group CEO, Havas India, added: “The network has experienced steady growth across its three key verticals: creative, media, and health. For years, Havas Life Sorento has consistently outperformed in an industry as nuanced and specialised as health communications, particularly in the face of shifting health and wellness narratives. With a leader like Sangeeta at the helm, Havas Life Sorento has consistently made a meaningful difference for clients, enabling Havas India to raise the bar for what excellence can be.”

     

  • Move over MI vs CSK, KKR vs RCB, LSG vs SRH… it’s now Jio Cinema vs Star Sports, writes Vikas Mehta in 'With apologies to none at all'

    A different rivalry emerging in IPL

     

     

     

    With apologies to none at all

    By Vikas Mehta

     

    Vikas MehtaThe Indian Premier League (IPL0 has become famous for franchise rivalries over the years. MI vs CSK, KKR vs RCB and, as my daughter says, now LSG vs SRH biryani wars!

     

    But a most unexpected rivalry has surfaced around the IPL this year. And it started before the tournament commenced. When the media rights for IPL were announced for the next five years, television and digital rights went to two different entities. While Star Sports continued with the TV rights, Disney Hotstar lost the digital rights to Reliance group backed Viacom18. And thus started a new rivalry. TV vs Digital. Jio Cinema vs Star Sports.

     

    If we look at the numbers, it seems an unequal fight. TV penetration in India is almost 70%. Whereas smartphone penetration is just about 50% with roughly 600mn smartphones in use. While smartphone is an individual device, TV is watched by four-five people. But what makes these numbers interesting is the fact that many youngsters in TV households may be either abandoning TV for smartphones or TVs are being connected to streaming devices. Jio Cinema has been talking about its customised device integration partnership with OEMs like Jio set-top box, Apple TV, Amazon Firestick, One Plus TV, Sony, Samsung, LG and Xiaomi.

     

    And Jio Cinema fired the first salvo by announcing free subscription to IPL. Clearly, they were trying to catch more viewers which in turn would get more advertising moolah. So, for the first time, an advertising revenue war between streaming and TV was on. Brands and companies were being enticed on two fronts. And they had to take decisions which till now they need not as Star and Disney Hotstar were playing a complementing game with Disney also charging for subscription. Viewership now was an important dimension.

     

    And soon enough an advertising war broke out. Not surprisingly, Jio Cinema was the instigator. It released a long ad on Youtube which took a dig at watching IPL on old-fashioned, non-interactive, dumb TV sets. While it was entertaining and informative at the same time, it served a reminder as to how much more personalised the viewing can be on digital. Watch it here

     

    Star Sports then released an ad which claimed that normal TV watching through DTH channels like Tata Play and Airtel (my enemy’s enemy is my friend) could allow digital features like highlights, key moments, deep statistics dive etc. Star Sports Pro was launched which could turn your TV into TV on demand with these features. Watch the ad here.

     

    While Star spoke about commentary in nine languages, Jio Cinema went ahead and announced commentary in 11 languages including Bhojpuri. I think no ex-cricketer worth his salt is free in India today during IPL and anyone who is, needs to just learn a new language!

     

    Hardly had the first weekend passed that viewership figures were being bandied about. Star took out a full-page ad in leading dailies claiming a record-breaking TV Rating for the first match which went up by 29% and 47% increase in consumption of TV time as against last year. It also claimed 130 million viewers on its channels for the first match which was almost 90% of the Pay TV universe. Jio Cinema on its part issued press releases claiming 1.47 billion video views and 50 million new app downloads for Jio Cinema over the first weekend.

     

    While Jio’s figures were based on its own actual numbers, Star figures were based on BARC viewership data that uses a base of around 50,000 plus households and the number is then extrapolated to a national level, a fact shared gleefully by even Viacom18’s CEO in his press release. Clearly, the advantage of measurability went in favour of Jio Cinema.

     

    So, is there a clear winner? Of course not. Jio had glitches during streaming. While many claimed no audio, there was rebooting happening and many took to social media to vent their frustration. And while TV seems to have the upper hand just by sheer numbers, the habit of Gen Z to watch on small screen on an individual basis will eat into TV share. But then from my limited experience, I think it is just a high income phenomena. Most Indian families do not have the luxury of a personalised smartphone for each family member. Plus, IPL is a more involved family entertainment. That would mean a point in favour of TV.

     

    One thing though is for sure, this rivalry is going to become more intense and it would mean more benefits for the consumers.

     

    Oh! What about the ads on IPL you ask? Mostly a big bore. Mostly repetitive old ads. Most using the same few celebrities. Most covering the same few categories.

     

    But the one exception that came as a breath of fresh air was Dream 11. Like in the previous years they have not disappointed and have raised the bar by not just using famous cricketers but also roping in some celebrity actors. And with an all-out war between the two sets of celebrities, things are getting spiced up. It’s a shame if you haven’t watched the launch ad which is a longer version in the form of a press conference. Watch it here.

     

    And then the other ones which involve needling each other with some real life, incisive and stinging comments. The one where Rohit Sharma needles Aamir about not attending award shows, or the one where the cricketers are needled about retakes, or the one where Aamir is reminding himself that ‘all izz well’, are all well-crafted and wonderful to watch. A relief to see creativity, relevance and celebrity all being combined so well. Watch. One more. And one more.

     

    As I write this, I see a new Pepsi ad with Ranveer and a new Pepsi anthem too. These look and sound interesting. Watch the ad. And the theme song.

     

    Now tell me what do you think about them?

     

  • We know he loves following the game, and we also know that he is always bullish about the work that our adfolk put it. So here's Dr Bhaskar Das in the April 10 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Your views on IPL thus far? Enjoy the ads? And of course the cricket?

    Bhaskar DasWe know he loves following the game, and we also know that he is always bullish about the work that our adfolk put it. So here’s Dr Bhaskar Das in the April 10 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. Your views on IPL thus far? Enjoy the ads? And of course the cricket?

     

    A. I am a cricket junkie. And IPL offers the twists and turns that are equivalent to any Hindi masala film. So my 2.5 hours of entertainment  is a great distraction. While some ads are very good and memorable, the high frequency of repetition makes most of the ads very boring and irritating. Net-net: I am enjoying the total IPL experience though most of the ads I absorb in a mute mode.