MxMIndia

Author: mxmadmin

  • Campaign created by Sociapa digital marketing and advertising agency

    Apis rolls out commercial for its honey brand

    By Our Staff

     

    Apis India Limited, manufacturers of food ingredients and natural honey, launches #ShuddhAurSaccha, a campaign to promoting their Honey. The company will also be collaborating with numerous influencers ranging from master chefs to lifestyle influencers, fitness and food bloggers in order to further position Apis Himalaya Honey for its health benefits during this season.

     

    The campaign is driven by Sociapa digital marketing and advertising agency.

     

    Commenting on the campaign, Amit Anand, MD of Apis India Ltd. said: “Consumers have become more aware of their health requirements in the last two years and have been actively going for healthy alternatives. With the coming of winter season, the time of the year when immunity tends to weaken, we are hoping to make parents more aware by promoting this campaign. Apis India has made a reputation for itself in the FMCG sector, thanks to its incredible value proposition, a solid leadership group, and incredibly competent staff. “

     

    Dheeraj Raj, Founder, Sociapa added: “It feels extremely proud and honoured to be a part of the brand. We are extremely hopeful that the audience will very well resonate with the brand’s ideology which is being communicated via #ShuddhAurSaccha.”

     

  • Conceived and created by 82.5 Communications

    Ayushmann creates magic for Monginis in new TVC

    By Our Staff

     

    Monginis, confectionary brands, unveils a new commercial for the Christmas-New Year festive season with a new commercial – continuing the ‘Magic every time’ campaign philosophy.

     

    Featuring brand ambassador, Ayushmann Khurrana, the 360-degree campaign, ‘Magic every time’ has been conceived and created by 82.5 Communications.

     

    Qusai Z Khorakiwala, Executive Director, Monginis: “At Monginis we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”

     

    Added Kapil Arora, Co-Chairman and CEO, 82.5 Communications India: “Taking forward the Har pal Magical platform for Monginis, we have a lovely new execution going into the New Year’s, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them.”

     

  • Gearing for next phase of growth

    Cosmos Maya announces key appointments, forays into VFX

    By Our Staff

     

    Kaushal-Nanavati
    Kaushal Nanavati
    Asif Khan
    Asif Khan

    Animation company Cosmos-Maya has strengthened its leadership team with key appointments, that of Kaushal Nanavati as its Chief Revenue Officer, and Asif Khan as its Business Head – New Ventures (VFX, EdTech).

     

    The duo will work closely with Megha Tata, CEO Cosmos-Maya, towards the company’s next phase of growth. The Singapore-headquartered company, was founded by filmmaker Ketan and Deepa Mehta and is backed by NewQuest Capital Partners.

     

    Talking about the new appointments, Megha said: “We are delighted to welcome Kaushal and Asif to our senior leadership team. They bring years of experience and expertise in their respective fields and the combined force of their vision will help Cosmos Maya to reach new heights. We welcome them to the Cosmos Maya family, and I’m thrilled to work on new business opportunities together.”

     

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • Created by Leads Brand Connect

    Bail Kolhu edible oil unveils new campaign

    By Our Staff

     

    Bail Kolhu the lead product of BL Agro Industries Ltd has launched a campaign for its edible oil brand. The #TruckSloganPlease across Facebook and Instagram pages has been rolled out to engage people and juggle their creative minds by creating funny slogans using the words ‘Bail Kolhu’. These slogans will then be written at the back of the trucks.

     

    Ghanshyam Khandelwal, Chairman, BL Agro, said: “Bail Kolhu brand has nourished the health of families for many decades with its promise of pure quality products.  #TruckSloganPlease is an initiative to connect with people and give an opportunity to people with creativity where they can share quirky ideas. We are pleased to receive an incredible response to the campaign and to see such a great level of involvement.”

     

    Richa Khandelwal, Managing Director, Leads Brand Connect, the agency behind conceptualizing this campaign, said, “Launching this campaign was a joint endeavor of our team and the brand. We have always read regular slogans behind the trucks. Nobody cares to come up with new and creative slogans which can catch the eye balls of the people on the road. #TruckSloganPlease was launched with an objective to create an engagement and bring out fun factor amongst the readers, not only on the internet but on the roads as well. The campaign was launched in the form of a contest and the winners were announced recently. The brand selected the most relevant and unique slogans that will be written on the company’s trucks to promote the brand in an innovative way.”

     

  • It's a question that's been asked a billion times over. But we thought we should still ask our Wizard with Words yet again. Here's the December 16 edition of Das ka Dum with Dr Bhaskar Das. Read on…

    Das ka Dum with Dr Bhaskar Das | If a country like Morocco could dazzle in the Fifa World Cup, what’s stopping a billion-plus-strong India? What should we do to win the Cup in, say, 2034?

    Bhaskar DasWell, it’s a question that’s been asked a billion times over. But we thought we should still ask our Wizard with Words yet again. Here’s the December 16 edition of Das ka Dum with Dr Bhaskar Das. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. In 2021, Morocco population was 3.73 crore, India: 139.34. If a country like Morocco could dazzle in the Fifa World Cup, what’s stopping a billion-plus-strong India? What should we do to win the Cup in, say, 2034?

     

    A. Your question is very legit, and aspirationally desirable. It needs a complete culture hacking from the current mindset.

    Thanks to content streaming across density of devices, consumers are exposed to global content. Football ultimately is content and hence to be in that content game, we have to focus on football very differently, as we look at cricket, for instance. The potential players have to be identified and they have to be exposed to the game and it’s technology. Football technology is spreading in new ways globally. Once the potential players are identified, the government has to extend all facilities with a global benchmarks. The soccer players are, more often than not, burdened with the need for earning for their families (financially). They have to be freed from that, their health, food, training etc have to be taken to a different level than what is done now. I am confident if we can start (as I proposed and it can be bettered by experts) immediately, India can aim for 2026 participation.

  • The 2022 MxMIndia Mediaperson of the Year will be announced next Friday, December 23

    Mediaperson of the Year: Fri, Dec 23

     

     

    By A Correspondent

     

    We had said we will announce the 2022 MxMIndia Mediaperson of the Year on December 16. But there’s a slight delay. We will announce it next Friday, December 23.

     

    As our readers are aware, over the last few years, the MxMIndia Mediaperson of the Year has earned the reputation of being the most credible barometer of the highest performer(s) in the fields of advertising, media and marketing in India in a calendar year.

     

    Realising that many award shows are held at the end of the year and hence there is a tendency to only recall and accord importance to those who make an impact in the latter part of the year. MxMIndia instituted a process where we reviewed people and entities through the year by having periodic reviews and compiling the various high performers at the end of June. We didn’t do that too often last year, but this we did.

     

    Last year’s winner (2o21) of the accolade was The Wire. In 2020, it was the Independent Journalist. In 2019, it was Sidharth Rao for mainstreaming digital in creative advertising. In 2018, it was Piyush Pandey and in the previous year, it was Arnab Goswami for the launch of Republic TV. In 2016, we had Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta. That was the first year we gave away the award, virtually of course.

     

    The award will be presented online (on MxMIndia) on Friday, December 16, 2022. 88 days. Wait for it.

     

  • Himanshu Saxena appointed COO & MD

    Russell Barrett bids adieu to BBH India

    By Our Staff

     

    BBH India, a Publicis Groupe agency, bids adieu to Russell Barrett, CEO and CCO BBH India, who will be moving on from the agency to pursue other opportunities. Himanshu Saxena Chief Operating Officer (COO) & MD, BBH India will helm the agency’s leadership team.

     

    Barrett has been with BBH for 12 years and has been instrumental in making BBH India one of the most sought-after creative agencies, winning several accolades including Cannes Lions, One Show Pencils, Andy’s, Spikes, D&ADs and London Internationals.

     

    Speaking about the announcement Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India said: “We would like to thank Russell for his invaluable contribution towards making BBH India the powerhouse it is today. He has laid down a very strong creative foundation and has been a fantastic partner to me in the time we’ve worked together. I wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders at BBH who continue to run our businesses, relentlessly chasing growth and living up to the black sheep creative reputation. We are in the process of finalizing the new creative leadership at BBH India and will be making our announcement soon.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

  • If there was one reason why we wanted Argentina to win, it was Messi's artistry. We asked Dr Bhaskar Das a question for his view on the final for December 19 edition of Das ka Dum, and here it is. Read on…

    Das ka Dum with Dr Bhaskar Das | After so many questions around the FIFA World Cup, we couldn’t not have asked you this final one. On the Final. Deserving victory for Argentina?

    Bhaskar DasIf there was one reason why we wanted Argentina to win, it was Messi’s artistry. We asked Dr Bhaskar Das a question for his view on the final for December 19 edition of Das ka Dum, and here it is. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. After so many questions around the FIFA World Cup, we couldn’t not have asked you this final one. On the Final. Deserving victory for Argentina?

     

    A. The FIFA World Cup final this year was really like what an ideal final match ought to be. While both teams played well, someone has to win. Hence I feel Argentina was a deserving winner. France recovered exceptionally well after being down two goals. They recovered from that setback, and how!

     

    But Messi was the difference. The way he galvanised his team to a common and unifying purpose. My guess is that they wanted to give the legend a fitting tribute. It can be something else also. But a shared PURPOSE can elevate any team’s commitment to an orbit-shifting performance. Don’t forget Argentina lost to Saudi Arabia in the first match. Yesterday, Argentina‘a aggression from the beginning was noticeable. France became a different team in the second half and they recovered from their first half setback. They deserve kudos for that.

     

    You may recall that my emotional prediction about Argentina being the world champion during the initial days of the FIFA , has come to be true. It was a fluke but I wanted it to happen for the craftsman and legend that Messi is.

     

  • No one tracks the times we live in better than Amul via its topical ads. Tracking the Amul ads on the 2022 Fifa World Cup

    Utterly, Butterly, Fifa-licious!

     

    By Our Staff

     

    We’ve done this in the past, and we couldn’t stop ourselves from doing an encore. The football World Cup 2022 ended in Qatar last evening with an amazing game between Argentina and France. The game could’ve gone either way. Amul, as the chronicler of the times we live in, has been tracking the event from Game 1, and we present all the creatives published thus far. The creative we have published above is not from the Amul topicals website, and perhaps it’s not the official one, but it’s not really out of place. Enjoy the ads!

     

     

    First African nation to make it to a FIFA World Cup semi-finals… – (Dec’ 22)

     

    Argentina beat Croatia to enter finals of FIFA World Cup 2022! – (Dec’ 22)

     

    Argentina and Croatia goalies’ penalty saves send their teams into semis! – (Dec’ 22)

     

    The French striker leads Golden Boot Race with 5 goals in FIFA World Cup 2022! – (Dec’ 22)

     

    Japan outdo themselves and enter last 16 of FIFA 2022! – (Dec’ 22)

     

    Both Messi and Ronaldo excel for Argentina and Portugal! – (Nov’ 22)

     

    FIFA World Cup 2022 unleashes… – (Nov’ 22)

     

  • Continues association with chef Vikas Khanna

    Nutella launches Christmas campaign

    By Our Staff

     

    Nutella, the original and popular hazelnut cocoa spread from the brand of Ferrero, launched its new Christmas and New year campaign, ‘Nutella With Love’. To make the celebrations even more special this year, Nutella has also introduced a limited edition of ‘Xmas Special’ jars that can be personalized and reused as DIY craft decorations. Nutella collaborated with Michelin star Chef Vikas Khanna to develop Christmas special recipe with Nutella.

     

    Speaking on the Campaign, Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said: “Christmas and the new year holiday season is a time that brings family and friends together, and what better way to celebrate than making your loved ones feel special on this occasion.  Our special edition jars make the perfect gifting option and can even be reused to add more festive cheer in your decorations. No Christmas celebration is complete without delicious treats – stay tuned for Chef Vikas’ exclusive recipes that will bring these goodies to you with a special Nutella twist in them.”

     

    Chef Vikas Khanna added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. Nutella has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. I’m excited to once again curate a special holiday recipe by offering a mouth-watering twist to our favourite Christmas sweet using Nutella. I am excited for all the Nutella fans out there to try out these recipes and make the festivities sweeter.”