MxMIndia

Author: mxmadmin

  • MV Shreyams Kumar, Managing Director of Mathrubhumi Printing & Publishing Co. Ltd. has taken over as Vice President while Ms. Anuradha Prasad Shukla, Chairperson-cum-Managing Director, News24 Broadcast India Ltd. has been elected as Honorary Treasurer of NBDA for the year 2022-23.

    Avinash Pandey elected NBDA President

    By Our Staff

     

    Avinash Pandey

    Avinash Pandey, CEO, ABP Network has been elected President of the News Broadcasters & Digital Association (NBDA) today. Prior to this, Pandey served as NBDA’s Vice President. With this move, Rajat Sharma, Chairman – Independent News Services Pvt. Ltd. has relinquished the Presidentship of NBDA.

     

    MV Shreyams Kumar, Managing Director of Mathrubhumi Printing & Publishing Co. Ltd. has taken over as Vice President while Ms. Anuradha Prasad Shukla, Chairperson-cum-Managing Director, News24 Broadcast India Ltd. has been elected as Honorary Treasurer of NBDA for the year 2022-23.

     

    The appointments took place during NBDA’s board meeting held on Friday, September 16.

     

    Speaking on his appointment, M

    Pandey said: “It is an immense responsibility considering the strategic inflection point our news industry is going through. I thank Rajat Ji for leading us through VUCA time with his impeccable leadership and hard work. I am confident that NBDA members and its Bboard will continue to make a difference to our industry and society.”

     

    Commenting on this development, Sharma added: “Last few years have been extremely challenging for news broadcasters, I am happy that NBDA fought every crisis as a team and won every battle. I’m delighted to hand over the Presidentship to Avinash who has worked very closely with me in NBDA.  He has to carry the legacy we have built collectively over the years”.

     

    The other members on the NBDA Board are M.K. Anand, Managing Director & Chief Executive Officer – Times Network – Bennett, Coleman & Co. Ltd, Rahul Joshi, Managing Director – TV18 Broadcast Ltd., I. Venkat, Director – Eenadu Television Pvt. Ltd., Kalli Purie Bhandal, Vice-Chairperson & Managing Director – TV Today Network Ltd., Sonia Singh, Editorial Director, NDTV – New Delhi Television Ltd., and Anil Malhotra, Authorised Signatory, Zee Media Corporation Ltd.

     

  • We thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 19 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | It’s that time of the year when most industry associations elect or re-elect officebearers? What are the few things that you would like the big bosses to do for the next year?

    Bhaskar DasWe thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 19 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. It’s that time of the year when most industry associations elect or re-elect officebearers? I know it’s difficult to have a common agenda for all, but are there one or two or three things that you would like the big bosses to do for the next year?

     

    A. I believe the new/ re-elected teams of industry associations try to continuously Ideate/ innovate to advance the cause of the Industry and their respective associations. The periodic re-election is itself an expression of interest in sustaining the commitment to the industry with renewed vigour. It’s like taking a fresh guard to augment the interest of the industry and celebrate its excellence. So there is very little scope, given the operating imperatives, to pontificate on what the leaders need to do.

     

  • Will be responsible for promoting LNJ Bhilwara Kings cricket team

    Kaizzen bags mandate for Bhilwara Kings

    By Our Staff

     

    Kaizzen has bagged the PR mandate for Bhilwara Kings, the franchise team of eminent business house, the LNJ Bhilwara Group for the upcoming Legends League Cricket.

     

    As the strategic communications partner, the agency has been entrusted with the responsibility of promoting LNJ Bhilwara Kings and help the team connect with the various stakeholders of the LNJ Bhilwara Group.

     

    On the association, Riju Jhunjhunwala, Team Owner, LNJ Bhilwara Kings said: “Kaizzen leads the way in this domain and we at LNJ Bhilwara could not have found better partner to handle our communications mandate. We are happy and confident that Kaizzen will help in building the brand stature to greater heights.”

     

    After winning the PR rights of the Bhilwara Kings at Legends League Cricket season 2, Vineet Handa, Founder and CEO, Kaizzen added: “We at Kaizzen are elated to be entrusted by LNJ Bhilwara Group to handle its communication mandate for the Bhilwara Kings at the Legends League Cricket to enrich the corporate image of the group. The vision and priorities of the group are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

     

  • Send in your nominations for the coveted prize by December 2

    88 Days to 2022 MxMIndia Mediaperson of the Year

     

     

     

    By A Correspondent

     

    It’s September 19, and 88 days to December 16, the day when we will announce the 2022 MxMIndia Mediaperson of the Year. 

    While we have done our long list, we wish to remind you that you too can suggest names to us for the coveted award. Nominations are welcome till Friday, December 2, 2022. Please send them directly to pradyuamanm [at] mxmindia.com. Your name and reasons, if any, will be kept confidential.

    There are 11 names in our long list, and we hope to be able to take it up to 15 to then work on a shortlist.

    As our readers are aware, over the last few years, the MxMIndia Mediaperson of the Year has earned the reputation of being the most credible barometer of the highest performer(s) in the fields of advertising, media and marketing in India in a calendar year.

    Realising that many award shows are held at the end of the year and hence there is a tendency to only recall and accord importance to those who make an impact in the latter part of the year. MxMIndia instituted a process where we reviewed people and entities through the year by having periodic reviews and compiling the various high performers at the end of June. We didn’t do that too often last year, but this we did.

    Last year’s winner (2o21) of the accolade was The Wire. In 2020, it was the Independent Journalist. In 2019, it was Sidharth Rao for mainstreaming digital in creative advertising. In 2018, it was Piyush Pandey and in the previous year, it was Arnab Goswami for the launch of Republic TV. In 2016, we had Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta. That was the first year we gave away the award, virtually of course.

    As we said earlier, this year, the award will be presented online (on MxMIndia) on Friday, December 16, 2022. 88 days. Wait for it.

     

  • Anyone who objects to "development" projects is anti-India, anti-growth, anti-progress and so on, writes Ranjona Banerji

    Ranjona Banerji: In stupidity lies our future

    By Ranjona Banerji

     

    Ranjona BanerjiWe’ve gone from “O Yaaay, the cheetahs are coming” to the “cheetahs never should have come”.

    Or, I misrepresent facts.

    The “O Yaay” “media” brigade has moved on to some new “Praise the Emperor” drama while journalists have started asking questions of experts.

    It’s all a bit lopsided but unfortunately that’s how life seems to work. Debate is better than prevention and who needs cures anyway.

    From a personal perspective, any conversation about the environment, wildlife and ecology brings me some measure of satisfaction. We have brought eight cheetahs to India under somewhat dubious motivations and high uncertainty levels when it comes to their acclimatisation and survival. We could have had these conversations before but that is not apparently how we do things.

    Because we pay more lip-service to the environment than we actually do anything about it, and because high drama is our oxygen, misinformation rules and information and regret comes later. I know, I know, regret usually follows stupid behaviour unless you’re too stupid to even understand that much. Cue in Indian TV “news”.

    https://scroll.in/article/1033116/vanity-project-introducing-african-cheetahs-into-india-is-a-bad-idea-experts-say

    It is interesting that the Supreme Court put an end to this cheetah scheme, initiated in 2009 by the UPA, in 2013.

    It was revived by the Narendra Modi government, all in time for his birthday celebrations last week.

    A long investigation into forest rights, industrial demands and the environmental impact of both is examined in this article from Article 14:

    https://article-14.com/post/minister-says-new-forest-laws-don-t-dilute-tribal-rights-they-do-and-govt-planned-dilution-since-2019-6327ce7b38a42

    The problem once again is that we do not in fact have a consistent policy on the environment. Like with the cheetahs, one government proposes, another disposes. But the fact is that we the people suffer. And once again hindsight will rue what has happened, when all along we could have foreseen and prevented the destruction and devastation that will follow.

    The irony is that India makes a lot of noise in international fora about our commitment to the environmental protection and to mitigate the terrible effects of global warming and climate change. However, we do not follow any of these promises through at the ground level.

    The massive flooding and loss to live and property in Bengaluru has been blamed on “encroachments”, “outsiders” and “municipal neglect”. The ill-considered unplanned growth and lack of control when it comes to permissions, to destroying lakes for buildings, for maintaining the natural drainage areas have been subsumed in the floods and the anger about details rather than the big picture.

    The danger to the town of Joshimath in Uttarakhand will largely be ignored – this is my prediction – because the news is not glamourous enough. It also interferes substantially with government plans of road construction and hydropower development. This is the same area severely damaged by the glacier burst in Chamoli in February last year. The burst was dramatic: so it got covered.

    Joshimath’s fate lies buried in the aftermath.

    https://timesofindia.indiatimes.com/city/dehradun/experts-studied-joshimath-areas-in-august/articleshow/94257386.cms

    As we know, in the current climate, experts are anathema to our self-delusional notions of past greatness and ancient glory. Anyone who objects to “development” projects is anti-India, anti-growth, anti-progress and so on.

    In this stupidity lies our future. For the media, for the rest of us.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

     

  • Yet another question where we thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 20 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | By giving up the television broadcast rights to a rival network recently, would you say that the Disney Star decision hints at a possible demise/decline of linear television for live sports?

    Bhaskar DasYet another question where we thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 20 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. By giving up the television broadcast rights to a rival network recently, would you say that the Disney Star decision hints at a possible demise/decline of linear television for live sports broadcast? If not demise, a decline?

     

    A. I don’t think so. Even if live-streaming a connected universe of viewers’ become a reality, all forms of media delivery would accelerate consumers’ array of choices, as all formats would try to create both seamless and unique/ complementary consumption experiences. The fittest, nimblest would always survive. The consumer’s\ preference for hyper-personalisation can create distinctive opportunities for all smart players.

     

  • To help brands grow by crafting insightful strategies

    Mindshare appoints Mausami Prasad as National Head of Strategy & Insights

    By Our Staff

     

    Mindshare India has appointed Mausami Prasad, National Head – Strategy & Insights. Prasad will be based out of Mumbai and will report to Amin Lakhani, CEO – Mindshare South Asia.

     

    Said Lakhani:: “We are glad to have someone as experienced as Mausami on our team. Today, our clients are focusing on integrated strategies to grow their businesses. The expertise Mausami brings to Mindshare will allow us to continue to support clients by crafting insight-driven approaches. I am certain that Mausami will play a pivotal role in the brand transformation journey for our clients.”

     

    Added Prasad: “I believe in earning the leadership that I have been entrusted with and would love to create winning journeys with my team. I am excited to join Mindshare, an industry leader in shaping creative strategies for its brands and clients to help them achieve their goals. I am thrilled about this opportunity, and I would like to thank the team for believing in me. I look forward to contributing to Mindshare’s ‘good growth’ journey by creating exclusive strategies for our clients.”

     

  • For the #FlipkartShoppingMela campaign

    Flipkart engages with over 45 influencers

    By Our Staff

     

    Flipkart unveiled its latest influencer campaign #FlipkartShoppingMela. The homegrown e-commerce marketplace aims to further expand its reach beyond Tier 2 regions.

     

    Commenting on the campaign, Kanchan Mishra, Senior Director, Consumables (FMCG), General Merchandise and Home, Flipkart, said: “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs. E-commerce shoppers in India, especially from Tier II and III markets look for quality, convenience, value-based, and reliable shopping experiences. We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country.”

     

  • Top five most dynamic markets were USA, China, UK, India and Italy respectively

    Comvergence issues New Business Barometer report

    By Our Staff

     

    In the 24th edition of its New Business Barometer report, COMvergence revealed top spends across categories globally, top 5 countries for new business moves global vs local pitches and more.  This was for the time period from Jan 2022 to June 2022.

     

    COMvergence assessed 1,850 media account moves and retentions (1,385 advertisers in total) across 48 countries worth an estimated $13.1 billion, which was in line with the previous-year period  NBB H1 Jan 2021 – June 2021)

     

    The US accounted for 33% of the total spend reviewed globally.

     

    The Top 5 most dynamic markets in terms of new business moves (inclusive of pitches and retentions) were USA, China, UK, India and Italy respectively.

     

     

  • The agency will oversee all aspects of communication

    Media Mantra bags PR mandate for QualiTest in India

    By Our Staff

     

    QualiTtest Group, provider of AI-powered engineering services, has appointed Media Mantra as its strategic PR Agency for India. The agency will oversee all aspects of communication and messaging for QualiTest, including corporate reputation management, brand awareness and key stakeholder outreach.

     

    Said Rajesh Subramony Managing Director – India, QualiTest group: “India is a strategic pivot for QualiTest and we have increased our presence and operations in this region significantly over the past year. At this critical juncture, we are pleased to partner with Media Mantra team to bolster our communication and messaging, execute campaigns and support us in the next phase of growth in India.”

     

    Added Pooja Pathak, Co-Founder & Director, Media Mantra: “We are delighted to be partnering with QualiTest.  As strategic partners, we intend to deploy our vast knowledge and expertise to execute innovative, disruptive, and high-impact public relations campaigns that will help increase awareness and positively impact the business goals of QualiTest”.

     

  • To encourages men to get the PSA test for early detection

    American Oncology Institute launches #ProstateShy campaign

    By Our Staff

     

    American Oncology Institute (AOI) has launched a campaign, #ProstateShy, to create awareness on prostate related problems and early diagnoses of prostate cancer. The campaign aims to inspire men to talk about their prostate problems while encouraging for early detection. The campaign also highlights the importance on how early detection can help with improved outcomes and survival rate.

     

    Talking about the campaign, Tina Choudhury, Campaign Brand Lead, CTSI, said: “We endeavour to educate and encourage public for early diagnoses of cancer through all our campaigns. Our recent campaign #ProstateShy, is intended to create positive conversation about prostate cancer and motivate men for early detection and not shy away from talking about it. We all have a part to play in normalizing these discussions and encouraging men for early detection.”

     

     

  • With Tamanna Bhatia and wrestler Khali for Hindware tiles

    Hindware launches new TVC

    By Our Staff

     

    Household sanitaryware brand Hindware has rolled out a new television commercial campaign – ‘Go Larger Than Life’ featuring actor Tamanna Bhatia and wrestler Khali for its tiles segment from Hindware Italian Collection. This is the first ever TVC from Hindware Italian Collection since the company has forayed into the tiles segment.

     

    The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, and Malayalam to reach consumers across India.

     

    Speaking about the campaign, Udhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said: “We’re pleased to launch our new brand campaign film for Hindware Italian Tiles, ‘Go Larger Than Life’. As a brand, our efforts have always been to introduce new products keeping in mind the consumer demands. In the last decade, the ceramic tiles industry has been growing steadily, aided by increased spending on housing reconstruction rapid urbanization and shift in consumer preferences. Owing to the growth, we are pleased to introduce our range of extra-large premium range of experiential tiles for the discerning consumer.”