MxMIndia

Author: mxmadmin

  • The 2022 MxMIndia Mediaperson of the Year will be announced on Friday, December 16, 2022

    Announcing: The 2022 MxMIndia Mediaperson of the Year

     

     

    By A Correspondent

     

    It’s August 3, and 135 days to December 16, the day when we will announce the 2022 MxMIndia Mediaperson of the Year.

     

    So who do you think will it be? Will it be an entity like we had last year, or is there someone or a group of people who could win the award this year. We have a partial shortlist ready, but it’s still early days. We invite readers readers to send us their nominations or suggestions of names. Nominations are welcome till Friday, December 2, 2022. Please send them directly to pradyuamanm [at] mxmindia.com. Your name and reasons, if any, will be kept confidential.

     

    As our readers are aware, over the last few years, the MxMIndia Mediaperson of the Year has earned the reputation of being the most credible barometer of the highest performer(s) in the fields of advertising, media and marketing in India in a calendar year.

     

    Realising that many award shows are held at the end of the year and hence there is a tendency to only recall and accord importance to those who make an impact in the latter part of the year. MxMIndia instituted a process where we reviewed people and entities through the year by having periodic reviews and compiling the various high performers at the end of June. We didn’t do that too often last year, but this we did.

     

    Last year’s winner of the accolade was The Wire. In 2020, it was the Independent Journalist. In 2019, it was Sidharth Rao for mainstreaming digital in creative advertising. In 2018, it was Piyush Pandey and in the previous year, it was Arnab Goswami for the launch of Republic TV. In 2016, we had Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta. That was the first year we gave away the award, virtually of course.

     

    As we said earlier, this year, the award will be presented online (on MxMIndia) on Friday, December 16, 2022. Wait for it.

     

  • Responsibilities includes both offline and digital media duties of the children's food brand

    Havas Media bags Slurrp Farm mandate

    By Our Staff

     

    Havas Media Group India has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate includes both offline and digital media duties; and will be handled out of the agency’s Gurgaon office.

     

    Said Shauravi Malik, Co-founder, Wholsum Foods Pvt Ltd (Slurrp Farm): “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us – the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

     

    Added Mohit Joshi, CEO, Havas Media Group India: “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, diabetes among children, healthy food and nutrition-based diet have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’

     

  • To drive two key agendas at a national level

    Ogilvy promotes ‘Guns’ to Deputy CSO

    By Our Staff

     

    Ganapathy Balagopalan
    Ganapathy Balagopalan

    Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India.  In his new role, Balagopalan (aka ‘Guns’) will partner some of Ogilvy India’s key clients. Ganapathy will drive two key agendas at a national level.  He will be the national Effectiveness Leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

     

    Said Prem Narayan, Chief Strategy Officer, Ogilvy India: “’Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez.  Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

     

    Added VR Rajesh, Group President, Ogilvy India: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

     

    Said Balagopalan: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world.  I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

     

  • To oversee talent development and talent acquisition strategies

    Wunderman Thompson appoints Jyoti Mahendru as Chief People Officer

    By Our Staff

     

    Jyoti Mahendru
    Jyoti Mahendru

    Wunderman Thompson India has announced the appointment of Jyoti Mahendru as its new Chief People Officer. Jyoti will be responsible for talent development and talent acquisition strategies across the organization and its group companies while growing and enhancing the agency’s DEI, talent management and development initiatives.

     

    Shamsuddin Jasani
    Shamsuddin Jasani

    Welcoming Mahendru to Wunderman Thompson India, Shams Jasani, CEO, Wunderman Thompson South Asia, said: “People are our strongest asset and Jyoti’s appointment comes at a time when we are keenly looking at bolstering our efforts to create an environment that fosters learning, growth and development. With her varied exposure, expertise and experience, Jyoti will help us build high performance teams that is integral to our next phase of growth, while  helping us streamline processes and shape practices that will enable every employee to accelerate growth, unlock their potential and have a fulfilling career.”

     

  • Conceptualizes the anthem 'Tu hai Taaqat' for #ProteinPledge

    TheSmallBigIdea campaigns for Protinex

    By Our Staff

     

    Protinex, the nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a digital agency, has announced the launch of ‘The Protinex Protein Abhiyaan’ featuring an anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed by TheSmallBigIdea, #ProteinPledge is a reminder to adults to understand the importance of adequate protein consumption.

     

    Speaking about the campaign, Manish Solanki, COO, and co-founder, TheSmallBigIdea, said: “Danone’s ‘Protinex Protein Abhiyaan’ aims to impact the everyday lives of Indians, by creating awareness about the significance of protein in our diet. At TSBI, we are happy to be a part of this essential journey, having worked on the campaign’s promotional film. The idea was to convince a fairly unaware audience about the value-addition of protein in balanced nutrition, and lead them to engage in conversations around maintaining a healthy lifestyle. The impact was achieved through a motivating combination of inspiring verse and imagery. This film has given us the opportunity to not only work with a leading health-food company like Danone, but also be associated with the company’s protein programme. We look forward to being a part of their future health initiatives.”

     

     

  • In two languages – Hindi & Telugu

    Kurkure snacks launches Instagram filter

    By Our Staff

     

    Kurkure snacks has launched an interactive Instagram filter in two languages – Hindi and Telugu – that engages users to guess quirky literal translations of commonly known English idioms, songs and movie titles. The filter is a seamless extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flavour, Kurkure Chatpata Cheese.

     

    Commenting on the new filter, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “After delighting our consumers with the all-new Kurkure Chatpata Cheese flavour, we are excited to extend the new proposition to an interactive social media campaign on Instagram. As part of our stratgy, we have customised our campaign to build strong regional connect and visibility in important markets. We hope consumers across the country enjoy this innovative filter that lets them express the quirky fusion between languages.”

     

  • Targets Gen Z

    Keventers Dairy rolls out new campaign

    By Our Staff

     

    Keventers, the dairy brand, has launched a new campaign named K.O.A.T i.e Keventers which targets Gen Z. The campaign includes the launch of KOAT music video.

     

    The 360-degree campaign includes various channels like Social Media, Ads, Radio, and offline/online marketing strategies, through which the brand aims to create a stronger connection with the target audience.

     

    Commenting on the campaign, Aman Arora, Co-Founder, Director and CMO, Keventers said: “ As a brand, we value creativity, inclusivity and breaking barriers across all age groups Through our yearly campaigns, we aim to revolutionize the creative strategies at the brands front, and find interesting and collaborative ways to bridge the gap between our consumers and their expectations from the  brand. In 2022 the brand’s vision is to connect with the untapped talent across India, and find unique ways to give them a platform and highlight their talents, while also maintaining the authenticity of the brand.”

     

  • As National Media Buying Head

    Bharat Media Group appoints Rohin Desai

    By Our Staff

     

    Rohin Desai
    Rohin Desai

    Bharat Media Group (BMeG), a marketing and communication agency, announced the appointment of Rohin Desai as National Buying Head. Rohin will head Group’s entire media buying activities across Indian markets. He will be based out of the BMeG Mumbai office and report to Anand Charles, CEO, Bharat Media Group.

     

    Speaking on the appointment Anand Charles, CEO of Bharat Media Group, said: “Rohin is one of the most sought-after talents in our industry. His expertise in client servicing, media strategy, trading and strong partner relationships is an asset for any organisation. Rohin joining us will strengthen our overall capabilities and usher us to bigger opportunities. We welcome him to be part of the growing Bharat Media Group family.”

     

  • To launch 'SmartCare Hydroloc' the company's interior waterproofing solution

    Asian Paints brings Ranbir Kapoor and PV Sindhu for campaign

    By Our Staff

     

    Asian Paints has unveiled a new TVC with brand ambassadors Ranbir Kapoor and PV Sindhu to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing champion. Hydroloc is a ready-to-use interior waterproofing solution that can be applied effortlessly sans hassle.

     

    Speaking about the new launch and the TVC, Amit Syngle, MD & CEO, Asian Paints Limited said: “Through intense research and interactions with our customers, we found that waterproofing one’s walls is a big hassle involving breakage as well, one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior waterproofing specialist product that is user-friendly and supremely effective. Given the revolutionary nature of this champion product, we are extremely happy to announce the association of Ranbir Kapoor & PV Sindhu for this product. We are elated they teamed up to launch our champion interior waterproofing offering – SmartCare Hydroloc.”

     

  • Campaign was conceptualised by Leo Burnett Mumbai

    Ranveer Singh champions for Sleepyhead mattress

    By Our Staff

     

    Ranveer Singh features as brand ambassador for latest brand campaign for Sleepyhead mattress. He advocates the brand’s new sleep tech Body IQ Orthopedic Memory Foam in his inimitable style.

     

    The campaign was conceptualised by Leo Burnett Mumbai.

     

    Launching the brand campaign, Mathew Joseph, CEO & Co-Founder, Sleepyhead said: “While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘Normal Gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”

     

    Added Mayuresh Dubhashi, Executive Creative Director, Leo Burnett: “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”

     

    https://youtu.be/gKtu_fLwC-s

     

  • Campaign created by Ogilvy

    Ayushmann Khurrana is brand ambassador for Titan Eye+

    By Our Staff

     

    Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana. The ‘Expert Who Cares’ campaign, created by Ogilvy, focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask, what better way than to ask it disarmingly with a child’s innocence. The brand promise of Titan Eye+ is Expertise & Empathy and through the ‘Experts Who Cares’ campaign we take that conversation forward. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs.”

     

    Added Puneet Kapoor, CCO, Ogilvy Bengaluru: “With this campaign, Titan Eye+ champions a behavioral insight in the category which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated, only by the style conversation, that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That’s where this campaign scores and gets the right balance in the conversation we need to have.”

     

     

  • Pertinent question, we thought, but as he does very often, Dr Bhaskar Das simply shot it off the park. Here's the August 4 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Isn’t it unfortunate that issues around gender parity in media (or the need for more of it) still need to get discussed in industry forums?

    Bhaskar DasPertinent question, we thought, but as he does very often, Dr Bhaskar Das simply shot it off the park. Here’s the August 4 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Isn’t it unfortunate that issues around gender parity in media (or the need for more of it) still need to get discussed in industry forums?

     

    A. Why unfortunate? If the consciousness about gender parity has reached a saturation, then why is India Inc still so far from reaching an optimal level on the subject? And that’s why there have to be sustained deliberations on the same. Any significant shift in cultural mores in a male-dominated society needs time and hence reinforcement of the concept needs to be harped on at various forums.