MxMIndia

Author: mxmadmin

  • Offers a perfect solution to beating driving stress

    Anil Kapoor in Uber Rentals campaign

    By Our Staff

     

    Uber has launched new campaign #RentalHealthDay, spotlighting its new mobility option – Uber Rentals. The campaign has been launched with a film starring actor Anil Kapoor and has been created by Dentsu Webchutney.

     

    Said Ameya Velankar, Head of Marketing, Uber India South Asia: “At Uber, we constantly reimagine the way the world moves. We want to give our customers the option to leave their car behind and make their long, hectic days stress free. Our product team has designed Uber Rentals in a way that it enables riders to retain the same car for up to 12 hours and add multiple stops as they go – saving them the effort of finding parking spaces or booking multiple trips.”

     

    Added Manish Thanvi, Executive Creative Director at Dentsu Webchutney: “‘Utility needs vanity’ – this was our simple mantra when it came to thinking about a creative platform that will increase use cases for Uber Rentals and thus was born #RentalHealthDay. Think of it as self love when it comes to the world of everyday transit, if you may. We imagined many ways to tell its story but preaching isn’t a great voice. Working with the uber young Anil Kapoor and one of India’s finest directors, Shakun Batra, we crafted a mockumentary where we use satire to tell a memorable story and in the same breath, deliver a sincere question – “Ek din ka Anil Kapoor banoge?”

     

    https://youtu.be/UDiYtxwMt70

     

  • All through the IPL season

    Octa to launch Second Income campaign on Hotstar

    By Our Staff

     

    Octa, a global brand of investment services, has announced the launch of a new campaign on the streaming platform Hotstar, which helps cricket enthusiasts watch their favourite teams play live. All through the IPL season, Hotstar will be streaming Octa’s Second Income campaign video clips during the matches.

     

    Said an unnamed Octa spokesperson: “At Octa, it is our deep conviction that everyone should be able to diversify their income streams. With the Second Income campaign, we want to show that the world of investments is not something beyond the reach of the general public. On the contrary, anyone willing to put their time and effort into financial education can discover the benefits of investing online and generating additional income.”

     

  • To create awareness about safeguarding the environment

    Godrej launches a book on World Earth Day

    By Our Staff

     

    On World Earth Day, this year, the Godrej group released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

     

    Commenting on the book, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “The Godrej Group has historically been at the forefront of environmental conservation and each and every organization under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation”.

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Every Earth Day, we’ve been asking adults the world over to think about the children of the future. This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

     

     

  • Revamps its logo

    SleepyCat unveils new brand identity

    By Our Staff

     

    SleepyCat, the direct-to-consumer sleep solutions brand, has announced a new brand identity reflective of its brand ethos.

     

    Speaking of the new brand identity Kabir Siddiq, Founder & CEO, SleepyCat said: “The sleep solutions market in India is becoming extremely dynamic with time. There’s a renewed focus on rest, comfort and well-being unlike never before. Our consumers’ requirements are changing and we want to align ourselves more closely with our customers’ lifestyles. The positioning of our refreshed identity is to reflect our company’s purpose, strategic direction and strong execution capabilities in designing & offering products that are miles ahead of anything on the market. The SleepyCat you see now is a manifestation of everything we’ve been building towards, and what SleepyCat stands for.”

     

     

  • To provide tailored research solutions for brands and creative campaigns

    DCMN expands Insights capabilities in India

    By Our Staff

     

    DCMN, the growth marketing partner for digital brands, has announced the expansion of its unsights capabilities in India.

     

    Bindu Balakrishnan
    Bindu Balakrishnan

    Said Bindu Balakrishnan, Country Head India at DCMN: “Performance metrics can only give you so much insight into how well an advertising campaign has performed. Our clients are increasingly focused on building brand salience and want to know what impact a campaign has had on more nuanced awareness metrics like likeability and brand recognition. These are the questions our Insights product is designed to help answer. Having this overview of both sides of the coin – i.e. both the performance and broader awareness metrics – gives a fuller picture of a marketing campaign’s impact and is invaluable for charting a brands’ growth.”

     

  • To create awareness about its calculator category among non-users

    Casio launches new brand campaign

    By Our Staff

     

    Casio India, the consumer electronics major, has launched its new brand campaign called #FarakPadtaHai for its calculator category. While Casio is already a market leader in calculators, this campaign attempts to create awareness among non-users.

     

    Commenting on the campaign, Kulbhushan Seth, Vice President, Casio India said: “As a consumer-centric brand, we have always ensured that our offerings add value to their lives.  After rigorously studying the market, we created this campaign Farak Padta Hai (It Matters) for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust & overall value when purchasing calculators too as they all matter.”

     

     

  • Repositions the German Brand

    IdeateLabs launches new campaign for Häfele

    By Our Staff

     

    IdeateLabs has conceptualised and executed Let’s Reimagine campaign for Häfele, an international brand providing complete home solutions. The campaign comprises 22 ad films, with Let’s Reimagine being the key message. The digital campaign was launched in two phases by IdeateLabs.

     

    Commenting on the campaign’s launch, Ashwini Vyas, Sr. Creative Director, IdeateLabs, said: “We are excited to launch the Häfele Let’s Reimagine campaign. The entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message.”

     

  • To lead the vertical

    Pippip Media gets Pranav Harihar Sharma as boss-partner

    By Our Staff

     

    Pranav Harihar Sharma
    Pranav Harihar Sharma

    Pippip Media, a media production company headquartered in Goa, has joined hands with Cannes Lions winning filmmaker and experienced ad-man Pranav Harihar Sharma. Sharma comes on board as partner and showrunner of the company.

     

    Speaking on his association with Pippip Media, Pranav Harihar Sharma said: “The world is fast moving from advertising to media & entertainment and in no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change.”

     

    Added Aritra Mukherjee, Director & Chief Creative officer of Pippip Media: “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.”

     

  • To promote brand during IPL season

    Dinesh Karthik roped in as brand ambassador of Parimatch News

    By Our Staff

     

    Parimatch News, a sports, e-sports and entertainment outlet, has signed Dinesh Karthik as its brand ambassador.

     

    Commenting on his appointment, Karthik, who is eyeing a recall to Indian colours for the ICC Men’s T20 World Cup in Australia in October, said, “I’m thrilled to be associated as brand ambassador of Parimatch News because this is a brand that is close to my heart. It provides the most exciting coverage of a variety of sporting events, both national and international, in a style that’s engaging, to the point, and easy to read.”

     

    Added Dmitry Belianin, Chief Marketing Officer of PMI: “We at Parimatch News are delighted to welcome Dinesh Karthik as brand ambassador. Dinesh has lit up the IPL this year and continues to be an example to the youth of India, in the way he plays the game and in his infectious personality. We believe he will be a fantastic asset for us.”

     

  • The two-day event witnessed over 6000+ members of the fraternity attending over 36 sessions

    Ad:tech 2022 concludes with a positive message

    By Our Staff

     

    Ad:tech 2022 concluded with a positive message of R.I.S.E  – acronym for Responsible, Inclusive, Scalable, Experiential. The theme encompassed the challenges faced by business and the shift of business into new territories. The 2022 chapter of Ad:tech had over 100 speakers, 36 sessions, 35 sponsors and over 5000 signups for the event. The concluding session had Piyush Pandey, Chairman of Global Creative and Executive chairman Ogilvy India, sharing his four-decade-long advertising experience.

     

    Said Jaswant Singh, Country Head, Ad:tech: “This year has been special and exciting for us in more than one way with all the uncertainty and challenges. Post completing a decade of curating ad:tech we believe the platform is greeted and accepted as a platform of choice for the advertising fraternity. This year we witnessed participations from a lot of new and emerging brands and the content was appreciated by all as it most apt to the new changing world.”

     

  • 'To maintain its impeccable reputation'

    Paritosh Srivastava, CEO L&K- S&S to also helm Publicis Worldwide

    By Our Staff

     

    Paritosh Srivastava
    Paritosh Srivastava

    Publicis Groupe India has announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett, who were overseeing Publicis Worldwide India, move into a Groupe advisory role and BBH leadership role respectively, as announced earlier.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi  has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength. He has also played an important role in the success of Publicis Worldwide in India for many years  and is very familiar with its culture, talent, and key clients and hence was a natural choice.  I am confident that his appointment will benefit our clients, business and people  immensely.”

     

    Added Srivastava: “This is a huge honour and Publicis Worldwide is very close to my heart. I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data driven. Publicis Worldwide is a powerful brand for the Groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”

     

  • Our offices are closed for the day. Therefore, there will be no scheduled updates and our daily newsletter

    Eid Mubarak. We’re closed tomorrow, May 3

    By Our Staff

     

    It’s Eid tomorrow, May 3, and our offices are closed for the day. Therefore, there will be no scheduled updates and our daily newsletter.

     

    We’ll be back on Wednesday, May 4, will all our regular content.

     

    See you then. And Eid Mubarak.