MxMIndia

Author: mxmadmin

  • The mandate was won following a multi-agency pitch

    Dabur to work with Dentsu X digitally

    By Our Staff

     

    Dentsu X has bagged won the digital media mandate for Dabur India, following a multi-agency pitch.

     

    Rajiv Dubey
    Rajiv Dubey

    Commenting on the new mandate, Rajiv Dubey, Head-Media, Dabur India said: “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with Dentsu X, an agency that has been responsive to Dabur’s needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”

     

    Divya Karani
    Divya Karani

    Added Divya Karani, CEO – South Asia Media, Dentsu: “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

     

    Roopam Garg
    Roopam Garg

    Said Roopam Garg, CEO, Dentsu X India: “It is the people, tech and tools of Dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

     

  • The campaign is titled 'Apna Cricket Adda'

    Meesho celebrates small biz in IPL campaign

    By Our Staff

     

    Meesho, the internet commerce company, has launched a campaign to celebrate small, hyperlocal businesses, tapping into the cricket fever around IPL 2022. The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season.

     

    Meesho’s latest campaign celebrates every shopkeeper who keeps their doors open for Indians from diverse walks of life, joined together by their shared love for the sport.

     

    Said Laksminarayan Swaminathan, CXO, Supply Growth at Meesho: “Every year, the passion for cricket in our country hits fever pitch during the season. Small stores are an indispensable part of the festive mood that pervades towns and cities across India during this time. With the cricketing season in full swing, we thought this campaign would be an ideal celebration of MSMEs fuelling India’s passion for cricket.”

     

    Added George, Chief Creative Officer, Cryptic Intel, Meesho’s creative agency: “Through this film we have tried to capture the essence of India and cricket and add to that the spirit of entrepreneurship and Meesho. To showcase the joys and aspirations, the hopes and fears, the very vibe of Indians everywhere.”

     

     

  • … to launch its new range of HP Pavilion laptops

    Lowe Lintas ads for HP targets students

    By Our Staff

     

    HP India has launched its latest range of HP Pavilion laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to the younger segment who are returning to their schools and colleges post the pandemic.

     

    Talking about the campaign, Prashant Jain, CMO, HP India said: “GenZ today, are digital natives and technology is a part of everything that they do. To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to.”

     

    Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas added: “Some films, through their scripting, casting and direction almost feel like small trailers of a feature film that we can imagine in our heads. This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign.”

     

  • Focuses on the brand's proposition 'Ready in Minutes'

    MTR Foods launches new TVC

    By Our Staff

     

    MTR Foods, the maker of Indian packaged food products, has launched a digital film showcasing its MTR Minute Range of products.

     

    Sharing her thoughts on this campaign, Prerna Tiku, General Manager – Marketing, MTR Foods said: “The millennials and Gen Z’s are the ‘now’ generation that is constantly on the lookout for hyper-convenience in everything they do. We recognized this need early on and pioneered many concepts to cater to these needs in the foods space and conceived of the MTR Minute Range. Through this film, we aim to raise awareness about the entire range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a hyper-convenient format across dayparts.”

     

  • The OOH Campaign is spread across 140 cities in India

    Platinum rolls out Frooti blitz

    By Our Staff

     

    Platinum Outdoor has rolled out an aggressive out-of-home campaign for Parle Agro beverage brand, Frooti.

     

    The campaign covers 140 cities across India including eight metro and 132 other cities. The campaign also includes Asia’s biggest billboard at on the Ali Yavar Jung Marg (Western Express Highway) in Mumbai.

     

    Said Nadia Chauhan, Joint Managing Director & CMO at Parle Agro: “With summer back in full swing and markets having resuming to normalcy after two years, we’ are extremely excited about our aggressive summer campaign for Frooti and have used OOH as one of our key channels this year. Platinum Outdoor has ensured the dominating presence of Frooti in all relevant and strategic locations which has garnered us incredibly positive response.”

     

    Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP, added: “It’s been an incredible start to the summer with Frooti painting the out-of-home skyline yellow. This is Platinum’s first campaign for Parle Agro after receiving the mandate to handle their out-of-home portfolio. We’ve executed a high impact campaign targeting 100+ cities and towns across India using Madison suite of tools for sharp planning. The goal was to reach the TG at the right place at the right time and generate awe and excitement among consumers through the creative use of the enormous outdoor media.”

     

  • The business will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India

    Havas Media launches Havas Content

    By Our Staff

     

    Havas Media Group India has announced the launch of its specialised content division called Havas Content. The business will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India. To further strengthen the division, the agency has made two key hires. Prachi Narayan has joined as Vice President, Content and Shivani Kaushik as Content Manager, who will support Uday in scaling this offering across Havas Media Group India’s client portfolio.

     

    While Narayan has worked as a journalist and producer in news broadcasters like NDTV, CNBC-TV18, TV Today Network and Republic as also running campaigns for brands, Kaushik is a writer and joins Havas from Josh Talks where she was heading content for North.

     

    Rana Barua
    Rana Barua

    Speaking about the launch, Rana Barua, Group CEO, Havas Group India, said: “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “Content has been an integral part of Havas Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that Content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps & rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”

     

    Uday Mohan
    Uday Mohan

    Added Mohan: “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas’s reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”

     

  • A Friday question, and a weak one, we confess. But let's see how Dr Bhaskar Das responds to it in the April 22 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Working five days after a three-day week is such a pain. Hai na?

    Bhaskar DasA Friday question, and a weak one, we confess. But let’s see how Dr Bhaskar Das responds to it in the April 22 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Working five days after a three-day week is such a pain. Hai na?

     

    A. Why? One rather gets refuelled to contribute better in the next week. Any break is supposed to rejuvenate both cerebral and kinetic energy for better performance.

     

  • Ayappa KM, Devika Prabhu, Geet Rathi, Megha Tata, Raj Kamble join jury panel

    Five more jury chairs for Abbys 2022

    By Our Staff

     

    The Jury Chair at ABBYs 2022 is being assembled with stalwarts of the advertising industry, both national and global! Five new jury chairs have been invited. These being:

     

    Ayappa KM, Director and Partner, Early Man Films

    Devika Prabhu, Business Head, Kids & Infotainment, Disney Star

    Geet Rathi, Design & Creative Director, TBWA

    Megha Tata, Managing Director, South Asia – Warner Bros, Discovery

    Raj Kamble, Founder & Chief Creative Officer, Famous Innovations

     

  • BBDO, DDB Mundra Group and TBWA\India

    Three Omnicom agencies to host Portfolio Night 2022

    By Our Staff

     

    Three Omnicom agencies – BBDO India, DDB Mundra Group and TBWA\India – will be co-hosts for The One Club for Creativity’s global in-person Portfolio Night 2022 in Mumbai on June 2.   In addition, the agencies will co-host an online Pan-India Portfolio Night on June 1 for those outside of Mumbai.

     

    Established in 2003, Portfolio Night has long been recognised as the world’s largest advertising portfolio review programme.  This fast-paced evening of advice, networking and recruitment takes place in cities around the world on the same date to help the next generation of creative talent entering the industry.

     

    Said Kevin Swanepoel, CEO, The One Club for Creativity: “Portfolio Night is a unique global event that serves as a high-visibility opportunity for agencies and creative directors to give back to the industry by guiding the earliest steps of future copywriters, art directors and technologists.  We are very grateful to BBDO India, DDB Mundra Group and TBWA\India for working together to make this important global event possible in person in Mumbai and virtually for all of India.”

     

  • … in the form of its air coolers

    Symphony ad for cooling solutions

    By Our Staff

     

    With temperatures soaring weather-wise, Symphony Ltd has launched a new campaign to promote its air cooler offerings.

     

    Commenting on the campaign, Anuj Arora, Global Chief Marketing Officer, Symphony Ltd said:  “As we begin our journey in the new financial year, we are confident in achieving our goals and setting new records. We as market leaders are taking the lead in category creation and providing an upgrade for our consumers. This campaign is truly aligned with our aim to resonate with our target audience by drawing synergies between a favorite Indian snack and the cost incurred for one day of cooling. The campaign is a creative expression of consumerising the product benefit and contextualising the low running cost of air coolers. With the temperature soaring high, it is of utmost importance to keep our homes cool and breezy. We have ensured that our consumers find value for money and have an impeccable shopping experience.”

     

    The campaign will be visible on platforms such as print and outdoor media including other digital platforms for an extensive outreach. The pan-India outdoor campaign will put up billboards across central locations targeting residential areas, and public places in about 200 cities across the country. The billboards will connect with consumers in native languages and the region’s popular snacks such as Samosa, Idli, Kachori, Chai, Khaman, Vada Pav.

     

  • Film conceptualised and executed by Shreyansh Innovations

    Amitabh promotes Indian wear in new film of Manyavar

    By Our Staff

     

    Manyavar has launched its Pehno Apni Pehchaan campaign featuring actor Amitabh Bachchan with a strong messaging on wearing Indian wear on occasions. The film sheds light upon the feeling of Indianness after wearing Indian wear through a monologue narrated by the legend himself. The monologue is an ode to Indian tradition and culture, celebrating the pride of India, and how Indian wear is adding to the pride and culture.

     

    The film has been conceptualized and executed by Shreyansh Innovations.

     

    Speaking on the campaign launch, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “Manyavar has been at the center-stage of promoting Indian culture and trends in Indian fashion since the beginning. With the film featuring Mr Bachchan narrating the poem in his voice, we are certain that our message will be positively echoed in the minds of our consumers.”

     

    Said Shreyansh Baid, Director at Shreyansh Innovations: “Manyavar’s campaigns have always been about standing up for the core cultural values of India. In sync with this, we have gone one step ahead in this latest ad and made a clear statement that treats Indianness and Indian traditional wear as inseparable. Evoking love and pride for our culture, it captures the very essence of what the brand stands and aspires for.”

     

     

  • For its Gas-O-Fast, an ayurvedic antacid brand

    Mankind gets Brahmanandam as regional brand ambassador

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has continued its association with Brahmanandam as its regional brand ambassador for Southern India. The brand will be launching a TVC featuring Brahmanandam, which will be rolled out soon on mainstream media platforms to mark the launch of Gas-O-Fast’s new range of flavours.

     

    Speaking on the association, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma, “We are glad to continue our association with one of the finest actors in the southern market. We are positive that our association will help us to explore new avenues in the market. We are determined to increase the product visibility in the southern market and create a top-of-the-mind recall value as the potential solution for all your stomach related problems.”