MxMIndia

Author: mxmadmin

  • On IPL Hotstar and Social Media

    Instashield launches its first ad campaign

    By Our Staff

     

    Instashield India Private Limited, the consumer durables technology company, has rolled out its first ad film on IPL Hotstar, social media platforms and YouTube. The ad campaign features the benefits of using the company’s plug-n-device, Instashield to protect oneself from all sorts of viruses, including the coronavirus.

     

    Commenting on the launch of Instashield’s first ad film, Hitesh M. Patel, Promoter & Director of Instashield said: “Instashield is a medical device technology, which is a perfect fit to combat the on-going virus challenges. It is a plug-n-play device, which is the need of the hour, and to market such a product is of utmost importance for us to ensure the lives of people around us are healthy and safe.”

     

    Added Ankit Khera of Brand Advocate: “The ad is created to demonstrate  the need to keep your family safe and prevent each other from the on-going pandemic. The product is simple to use at any place. The tagline of Instashield #Taaki Zindagi Chalti Jaye, ensures people to have a safe and healthy life without any health issues pertaining to the viruses.”

     

  • To oversee strategy, management, and execution of all communication

    Value 360 Communications bags PR mandate of Shadowfax Technologies

    By Our Staff

     

    Shadowfax Technologies has appointed Value 360 Communications as its PR and brand communications partner. The agency will be responsible for planning and managing all PR-related activities for Shadowfax Technologies.

     

    Said Kunal Kishore, Founder and Director of Value 360 Communications:  “We are delighted that a rapidly growing, innovative platform like Shadowfax, which is transforming the hyperlocal and last-mile delivery segments across India, has chosen us to spearhead their brand and communications strategy. Working with a brand like Shadowfax, founded by a dynamic team of young, vibrant IIT Delhi graduates, will further add to our expansive logistics and mobility repertoire. We look forward to creating impactful, one-of-a-kind campaigns and delivering tangible results to help Shadowfax expand its reach and grow.”

     

    Added Pawan Pandey, Chief Marketing Officer of Shadowfax: “Value 360 has established itself as one of the leaders in the communications space by creating compelling brand narratives and devising unique, effective strategies. The agency has an in-depth understanding of the logistics space, and we have complete faith in its capabilities. More than a communications partner, we view Value 360 as an extension of our in-house communications team and are confident that this will be a value-add to our brand.”

     

  • The new collection, Rannkaar, celebrates the Rann of Kutch craftsmanship

    Scarecrow M&C Saatchi crafts campaign for Reliance Jewels

    By Our Staff

     

    Scarecrow M&C Saatchi has crafted a campaign for the latest collection of Reliance Jewels called ‘Rannkaar’ that is inspired by the intricate craftsmanship (Karigari) of Rann of Kutch for this Akshaya Tritya.

     

    Said Sunil Nayak, CEO, Reliance Jewels: “For Indians, jewellery is more than just a ‘tola’. It is a story, a heritage, a tradition and an emotion that evokes a pride of possession creating fond memories which then becomes a legacy for generations to come. That’s why every year, the team Reliance Jewels traverses through India to capture and bring to the fore the rich Indian culture, art & crafts and the rich heritage from different regions in every jewellery collection that we craft for our patrons across India. It started with Apurvam, inspired by Hampi; Utkala, inspired by the ancient art heritage of Odisha, and Kaasyam, dedicated to Banaras. The same tradition continues this year with Rannkaar, inspired by Rann of Kutch.”

     

    Added Manish Bhatt, Founder Director of Scarecrow M&C Saatchi: “We got a delightful opportunity to showcase the holistic craftsmanship of the Rann of Kutch with a team of legends who understood the true visual and musical essence of the region.”

     

  • Supports more than 500 top advertisers including Lowe, eToro, AIG and KIA

    Taboola Creative reaches 2nd yr milestone

    By Our Staff

     

    Taboola, the advertising company headquartered in New York City, has announced a major adoption milestone for the Taboola Creative Shop, its global programme to help brands and media agencies execute and optimise advertising campaigns that run on its network. Since launching two years ago, more than 500 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.

     

    New customers added to the Taboola Creative Shop in 2021 include Lowe, eToro, AIG, KIA, Sciplay, MVF and ERGO.

     

    Said Adam Singolda, CEO, Taboola: “The Creative Shop continues to couple our massive reach for advertisers with insights and guidance that are unique to Taboola, resulting in clear results for brands and media agencies. Over the past 2 years, we’ve seen the Creative Shop continue to grow to serve nearly every type of modern brand, to run campaigns that are effective and drive meaningful results regardless of desired outcome. Through this program, we are grateful to be even closer partners with the world’s top brands.”

     

  • Celebrates the colourful state of Karnataka

    Nippon Paint launches TVC with RCB

    By Our Staff

     

    Nippon Paint has released a TVC to celebrate another year of association with the Royal Challengers Bangalore. This is the second year of Nippon’s association with the celebrated team. This partnership will see Nippon Paint’s logo appear on the back of the player’s helmets and caps.

     

    Speaking about the event,  S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division), said: “We are thrilled to associate with the cherished RCB for the second year in a row. Karnataka is an important market for us and RCB celebrates the state like no other brand can. We look forward to many years of partnership.”

     

    Added Mark Titus- Assistant Vice-President- Marketing, At Nippon Paint India Private Limited (Decorative Division): “Our association with RCB has been very fulfilling for Nippon Paint and all of our stakeholders through our shared love for the team. We are pleased with how the TVC celebrates the essence of Karnataka and showcases what it means for us. Apart from the TVC, we have a series of digital ads and contests on our social media pages for RCB fans to look forward to. For customers who want to bring home the RCB red shade, it is available at all our dealer stores.”

     

  • Features actor Vani Kapoor as its brand ambassador

    VIP bags unveils new collection for wedding season

    By Our Staff

     

    VIP Bags has rolled out a new campaign to highlight its all-new wedding collection of travel bags. The campaign features actor Vani Kapoor as its brand ambassador.

     

    Said Praful Gupta, Vice-President, Marketing, VIP Industries Limited: “With the wedding season upon us, while  touching upon the ceremonial aspects of the occasion, we at VIP Bags wanted to stand for something real and more meaningful with this campaign. The message in the TVC reverberates with the inner voice of every woman in the present-day empowered world. As a brand with great legacy, we’ve always been the first choice for travel bags over the years and with this messaging, it also showcases our progressive and forward thinking. We roped in Vaani Kapoor for this campaign keeping in mind her ambitious & free-thinking youth appeal. She certainly resonates with the audiences with her natural charm and traditional, yet modern approach. We’re confident this campaign will touch the hearts of millions.”

     

  • So that's a question that we've been asking ourselves about the Tesla big boss. So we asked Dr Bhaskar Das for his views for the April 19 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Elon Musk. Bold, bright, visionary entrepreneur until a few weeks back. And now a big bully. In your book, has the hostile bid for Twitter diminished Brand Musk?

    Bhaskar DasSo that’s a question that we’ve been asking ourselves about the Tesla big boss. So we asked Dr Bhaskar Das for his views for the April 19 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Elon Musk. Bold, bright, visionary entrepreneur until a few weeks back. And now a big bully. In your book, has the hostile bid for Twitter diminished Brand Musk?

     

    A. I must admit that your question put a doubt in my mind. But I wondered why any takeover bid should diminish the brand equity of iconic entrepreneur (of our time). The jury is still out as to whether shareholders will approve the offer given by Musk. Debates are raging, for and against Musk’s move. A polarised deliberation is better than an indifferent stand. And that accentuates the mystic value of any brand. The richest man won’t perhaps be poor by even bidding a higher number for Twitter. Will that be good for Twitter, is another matter for another day as this doesn’t fall within the ambit of your question.

     

  • To bolster key businesses

    L&K S&S appoints Avinash Jakhalekar as Group CD

    By Our Staff

     

    L&K Saatchi & Saatchi has appointed Avinash Jakhalekar as Group Creative Director. Jakhalekar joins the agency from Lowe Lintas and will be based out of Mumbai. He will report to Kartik Smetacek, Jt. NCD, L&K Saatchi & Saatchi.

     

    Welcoming him to the agency, Smetacek said: “Avinash embodies the perfect qualities that I look for in creative person – equal parts talent, energy and resilience. We’re thrilled to have him aboard and look forward to him putting his amazing craft and can-do attitude to work on some of our key businesses.”

     

  • Star Kirano will mark the channel's foray into the seventh regional language

    Star to launch Odia GEC, Star କିରଣ

    By Our Staff

     

    Disney Star will launch a an Odia general entertainment channel, Star Kirano in June 2022.

     

    Said Kevin Vaz, Head – Network Entertainment Channels, Disney Star: “Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to our viewers in the language of their choice and in a manner they prefer. We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content. We are now delighted to announce our foray into a new market – Odisha, further expanding our regional entertainment footprint, with the hope to replicate the success with our distinct, differentiated offerings that reflect their sentiments and culture. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers.”

     

    Disney Star network currently has a presence in six regional languages – Malayalam, Kannada, Telugu, Tamil, Bangla and Marathi with Asianet, Star Suvarna, Star Maa, Star Vijay, Star Jalsha and Star Pravah respectively. Star Kirano will be the network’s foray into the seventh regional market.

     

  • To strengthen Delhi office

    Madison Media appoints Vinit Kumar as VP

    By Our Staff

     

    Madison Media has announced the appointment of Vinit Kumar as Vice President, Madison Media Plus, Based in Delhi. Kumar will report to Abhik Banerjee, COO, Madison Media Plus.

     

    Said Banerjee: “We’re glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients.”

     

    Added Kumar: “I am excited to be joining Madison Media back and look forward to contributing to the organization in my new role and responsibilities. My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent.”

     

  • With 'The Q Kahaniyan', it forays into the animated content category

    QYou Media India launches animation channel

    By Our Staff

     

    QYou Media India, a Canada-based media company, has launched The Q Kahaniyan, a digital animated content channel that targets young viewers.

     

    Speaking on the launch of a channel exclusively for animated content, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Globally, the interest in animated content is astonishing; in India however, the category and format is under indexed and is typically viewed from a kid’s lens. Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own. With The Q Kahaniyan we are curating stories that are relevant, relatable and different from what is already available.  We are certain of the channel’s success and hope to give animated content the limelight it truly deserves.”

     

  • Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Bharadwaj join jury chair panel

    Abby 2022 announces jury chairs

    By Our Staff

     

    The Abby Award Governing Council has announced jury chairs for judging the 2022 edition. These include (in alphabetical order of their first names):

     

    Amer Jaleel, Group Chief Creative Officer and Chairman of the MullenLowe Lintas Group, Ashwini Deshpande, Co-founder and Director of Elephant Design, Bobby Pawar, Chairman & Chief Creative Officer, Havas, Chaaya Baradhwaaj, Founder & MD, BC Web Wise Rahul Mathew, Chief Creative Officer, DDB Mudra Group and Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett.