MxMIndia

Author: mxmadmin

  • Campaigns for health needs of women

    Manipal Hospitals launches initiative for women

    By Our Staff

     

    Manipal Hospitals takes a step to address this silence without any doubt or prejudice through an initiative ‘For Women, By Women’, a video consultation platform where women can come forward to discuss all their health needs with the women practitioners at Manipal Hospitals.

     

    Speaking on the initiative, Karthik Rajagopal, COO, Manipal Hospitals said: “We understand the challenges faced by women, and endeavour to ease the process for them to reach out for medical support. We want every woman to share her silence and avoid suffering from it. This is an attempt by Manipal Hospitals to clear the roadblocks for women to come forward and openly share their health issues. We at Manipal Hospitals understand that every woman needs to find comfort in disclosing their concerns, and we strive to provide it in a timely and cost-effective manner.”

     

  • Has built its brand as Marathi news channel

    Zee 24 Taas celebrates 15 years

    By Our Staff

     

    Zee 24 Taas, Marathi news channel, is celebrating its 15th anniversary.

     

    Said Nilesh Khare, Editor & Business head, Zee 24 Taas: “The journey of Zee 24 Taas began in February 2007, that has touched Maharashtrians across the country and our progress has been consistent. The interactive approach & highly engaged viewer ensures that public opinion reaches to the authorities.”

     

    Added Anindya Khare, Head of Marketing, Zee Media Corporation Limited: “The channel has shown consistent growth and is popular ahead of various other Marathi News Channels. Our team members are always on the hunt looking forward to new interviews, videos, and news that professionally describe the latest events in the country. We wish the editorial board to continue their fruitful work.”

     

  • The new responsibility is in addition to his existing role

    Amit Misra expands role to CEO, MSL South East Asia

    By Our Staff

     

    Amit Misra
    Amit Misra

    Publicis Groupe has announced the appointment of Amit Misra as Chief Executive Officer, MSL South East Asia, in addition to his current role as CEO, MSL South Asia. As part of his expanded responsibilities Amit will drive MSL’s growth in the South East Asia markets.

     

    Misra, who has steered MSL India for more than eight years, will work  to drive Publicis Groupe’s Power of One solutions in the South East Asian markets.

     

    Speaking on the appointment, Amrita Randhawa, Chief Executive Officer, Publicis Groupe South East Asia, said: “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership.”

     

    Added Misra: “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role. This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”

     

  • The films star S V Shekhar and Ratna Pathak Shah

    Lowe Lintas campaigns for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore said: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Aims to get men to think and introspect their actions at home

    Ariel launches fifth edition of ShareTheLoad campaign

    By Our Staff

     

    Ariel detergent washing powder has launched a new campaign to continue conversations around unequal division of domestic chores. The #SeeEqual film kicks off to inaugurate the 5th edition of ShareTheLoad. Ariel urges men to be equal partners playing Equal roles.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India: “With Ariel #ShareTheLoad, we strive to trigger meaningful conversations that will help drive positive change. With #See Equal, we want to address years of unconscious bias and conditioning, which may be coming in the way of us all sharing the load. A recent World Economic Forum report claims that at the current pace of change, gender parity is still 135 years away! That is far too long for us to wait for something that comes naturally for men when they interact with each other. Interestingly, over 73% married men agreed that they did their share of household chores when they lived with other men. However, even now in urban India, less that 25 percent of households claim that men share the load equally. This year’s communication is based on this simple insight – when men can ShareTheLoad equally with other men, then why not with their wives? Because we know when we #SeeEqual, we #ShareTheLoad”

     

    Added Josy Paul, Chairman & Chief Creative Officer, BBDO: “We’ve taken a slightly different track in the latest film for Ariel #ShareTheLoad. There is a definite shift in the tonality. This time, it’s the woman who speaks for herself. It is the woman speaking her mind and sharing her point of view. The film is fully reflective of the reality of today’s times, where the woman refuses to accept inequality in her marriage. Research confirmed this. 88% women believe it is time to talk to men about doing their share of the household work equally. There is a sense of restlessness, an impatience in the women today at the pace of change. So, this film is also a means to encourage conversations so as to truly move us towards an equal tomorrow.”

     

    Said Nandita Shah, Co- Director, Akshara Centre: “Gender inequality at home is underrated and often overlooked with women bearing the brunt of this inequality. When women believe that they are equal to men and start taking a position for it like in the Ariel #SeeEqual film, change happens. This change in behavior goes a long way in making the home more equal. If men understand how to do household chores, there should be nothing stopping them from sharing this equally and responsibly. We are happy to collaborate with Ariel to drive the conversation around gender equality in the division of household chores, and urge men to #See Equal and #ShareTheLoad.”

     

  • Unnithan, currently Managing Editor, India Today, is scheduled to join on March 1. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

    Sandeep Unnithan to head TV9’s News9 Plus

    By Our Staff

     

    Sandeep Unnithan
    Sandeep Unnithan. Picture source: India Today

    There is much action in English news journalism all over again. According to sources, Sandeep Unnithan, currently, Managing Editor, India Today, is all set to join the soon-to-be-launched News9 Plus, the subscription-driven English video newsmag from the TV9 stable. Unnithan is scheduled to join on March 1. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

    Unnithan, a specialist in defence and strategic affairs, is author of Black Tornado: The 3 sieges of Mumbai 26/11 and co-author of #OperationX: The Untold Story of India’s Covert Naval War in East Pakistan.

    According to our sources, other than Unnithan, Sandhya Ravishankar will also be part of the team as Chief of Bureau (South) as also Aditya Raj Kaul, who is also known for his coverage of security, diplomacy and conflict.

    Unnithan will report to BV Rao, Group Editor, TV9 Network. The attempt of the new offering, is to reach out to the ‘GenFlix’ English news viewer, a coinage for the Netflix-like streaming service watchers who are interested in serious news content.

    It obviously helps that Unnithan has worked with Rao not many moons ago at the Indian Express in Mumbai.

  • Conceptualised by Korero Content & Communications

    Axis Mutual Fund launches new campaign

    By Our Staff

     

    Axis Mutual Fund unveiled its new campaign called ‘Axis ETF – Mutual Fund Ka Chota Bhai’. This campaign aims to spread awareness about ETFs (E- Easy, T –Tradable, F – Flexible) as a separate sub-category under mutual funds.  ‘Axis ETF – Mutual Fund Ka Chota Bhai’ campaign has been conceptualized and creatively led by Korero Content & Communications.

     

    Noted a communique: “To explain a concept that is fairly new to the Indian audiences, Axis Mutual Fund’s new campaign uses the analogy between siblings to identify ETFs as the “younger, growing-up sibling within the MF family.” Just like a younger brother, the ETF category has the potential to grow exponentially. The campaign focuses on the use of creatives to spread awareness about ETFs and establish its close relationship with mutual funds.”

     

  • Introduces an upgraded user experience and interface for angel investors

    LetsVenture rebrands brand identity

    By Our Staff

     

    LetsVenture, an early-stage platform for investors and founders, announced the launch of its new brand identity and tagline- LetsVenture Together. Alongside the new brand, LetsVenture has also upgraded its platform with an enhanced user experience for angel investors to make angel investments seamless.

     

    Commenting on the product platform & the new brand identity, Shanti Mohan, CEO & Co-founder, LetsVenture said: “The early stage ecosystem in India broke all records in India’s private market ecosystem in 2021. In 2022, we are seeing very high quality startup founders and a surge in the investors now entering this asset class owing to multiple liquidity events such as IPO, ESOP buy backs and more. Increased capital in growth stages is also adding to the confidence in the potential of the Indian startup ecosystem. We believe that to push India further as one of the largest startup ecosystems in the world, technology led innovation will pave the way to achieve this vision of ours and LetsVenture will be at the forefront of this in the next 5 years.”

     

    Talking about the rebranding, Sonam Khurana, VP & Head – Brand & Marketing, LetsVenture, added: “The new brand identity is a reflection of the evolving and vibrant startup ecosystem in India where startups and investors today are growing together to create outlier outcomes. In order to be the catalyst for this innovation we rebranded to reflect this ethos within our products and services. In the next 12-24 months, we aim to launch a slew of brand campaigns in order to increase our presence in the ecosystem and make startups a part of everyday parlance.”

     

  • Will be leading the group's digital experience and technology agencies

    Amaresh Godbole appointed CEO, Digital Tech @ Publicis

    By Our Staff

     

    Publicis Groupe has announced the appointment of Amaresh Godbole as CEO, Digital Technology Business, Publicis Groupe India. In this role, Godbole will be leading the group’s digital experience and technology agencies Digitas India and Indigo Consulting. He will also be responsible for scaling up the Publicis Commerce D2C offering.

     

    The role will report into Anupriya Acharya, CEO Publicis Groupe South Asia and both Unny Radhakrishnan, CEO Digitas India and Jose Leon, MD, Indigo Consulting will work closely with Godbole. Prior to this, Godbole was Head of Creative and Capability at Google India, and he also has a history of over a decade with Publicis Groupe where his last role was CEO, Digitas India.

     

    Said Acharya on the appointment: “The last two years have seen an acceleration in technology adoption and companies across sectors are grappling with the need to deliver more contemporary customer experiences and improve critical business processes. We have an opportunity to accelerate further our unique digital technology offerings in India and unlock new avenues, bringing in exponential growth for clients. In Amaresh, we have someone who deeply understands the Publicis way of working and also brings an outside-in view of technology trends and the wider industry from his time with Google.”

     

    Added Godbole: “In Digitas, Indigo Consulting and the Publicis Commerce teams, the Groupe has formidable technology transformation offerings. I hope to use the unique vantage point this role offers to find synergies and reimagine our combined go-to-market strategy in light of emerging client segments and technology opportunities such as Web3 and D2C. The Groupe’s Power of One approach will ensure we can offer these capabilities to all Publicis Groupe clients in India. On a personal note, Publicis Groupe has been like a second home for me and I’m excited to be back amongst people I’ve known and respected for a long time.”

     

  • A proprietorial strategic tool for brand equity analysis

    Rediffusion launches The Equity Analyzer

    By Our Staff

     

    Rediffusion has announced the launch of its proprietorial strategic tool for brand equity analysis. The tool has been designed in-house, led by the agency’s Chief Strategic Officer, Navonil Chatterjee.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion: “Marketers often talk about a brand’s equity, but equity at times becomes a nebulous topic where everyone has a view, but beyond that subjective opinion, there is hardly anything substantive to back it. And even that equity is with respect to a certain time frame and in the context of a particular target group. Change the TG or the time-period, and the results, in all likelihood, should change. Given the fact that it is a bit of a black hole, Rediffusion is proud to launch TEA or The Equity Analyzer – our framework for evaluating a brand’s equity at a certain point of time, in the context of a certain TG. In fact, the model allows for comparisons of different brands’ equity within the same category and even across categories.”

     

    Added Navonil Chatterjee: “The fundamental premise of TEA is that a brand’s equity is a function of the following key parameters of a brand’s Popularity, Uniqueness, Respect and Personal Appropriateness. Basically, how popular, or well known or salient the brand is, how unique or different it is, how well respected it is and what personal meaning, connection, usefulness or appropriateness it has for the consumer or TG.”

     

    Speaking on TEA, Diwan Arun Nanda, Chairman, Rediffusion said: “The world is moving to performance marketing, metrics and measurement. And why should brands be left behind in that journey towards an objective understanding of them vis-à-vis facts, figures and primary data? Rediffusion’s TEA is a great tool which will give the agency a far more robust strategic understanding of brands and their competitors. Marketers too will be able to consult it for their own understanding and fine-tuning of their marketing efforts.”

     

  • Opening up new opportunities for brands and talent

    Havas Group opens its first virtual village in the metaverse

    By Our Staff

     

    Havas Group has planted its flag in The Sandbox, opening up new opportunities for brands and talent. It now owns a plot of virtual land in The Sandbox video game where it plans to inaugurate its first virtual Village (the 69th Havas Village).

     

    Said Yannick Bolloré, Chairman & CEO, Havas Group: “The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands. Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless. Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds. Our new Havas Village will be a ‘meta-flagship’ for the Group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar Villages.”

     

    Added Céline Merle-Beral, Global Chief HR Officer, Havas Group: “With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data. In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow’s top talent.”

     

  • Unfair question to ask given that the second of the two reports released only yesterday (Feb 16). But we asked nevertheless. Here's Dr Bhaskar Das's response in the February 17 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | GroupM says AdEx will grow 22% in 2022. Madison estimates 20%. Realistic, Over-optimistic, Pessimistic?

    Bhaskar DasUnfair question to ask given that the second of the two reports released only yesterday (Feb 16). But we asked nevertheless. Here’s Dr Bhaskar Das’s response in the February 17 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. GroupM says AdEx will grow 22% in 2022. Madison estimates 20%. Realistic, Over-optimistic, Pessimistic?

     

    A. Growth is an inescapable imperative. So no amount of positivity be termed as an exaggeration. Both the reports – Pitch Madison and Group M estimates – are directionally and format wise in sync, inspite of difference in percentage terms. In spite of pandemic-led negativity, these encouraging reports are most welcome. And I strongly feel it would happen.